Appointment of Country Director Scotland
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Appointment of
Country Director
Scotland
1
Executive summary
More than 100,000
people live with W ith an annual income of around £25m, we’re the leading UK
charity for people with MS. We’re fighting for better treatment
and care to help people with MS take control of their lives, and live life,
multiple sclerosis (MS) knowing they don’t have to face MS alone.
in the UK. Every one
We’re one of the world’s biggest charity funders of MS research, and
of them shares the
we’re funding research that we believe will beat MS for good.
uncertainty of life We have a well-established network of approximately 280 branches,
with MS. which include 31 in Scotland, the support of over 37,000 members
and an estimated 9,000 volunteers, along with a dedicated team of
255 staff – all working together towards our vision of a world free from
the effects of MS.
We are looking for a Country Director to provide leadership and
direction to the MS Society Scotland in executing the MS Society’s
national strategy. They will act as the principal adviser to the MS
Society Scotland Volunteer Council. In addition support continued
engagement with key public sector decision makers and politicians in
Scotland including the National Neurological Advisory Group and MS
Cross Party Group.
2
About the MS Society
Originally founded
in 1953, today the
W e’re working with partners around the world to fund research
that we believe will beat MS for good. We’ve already made
important breakthroughs, and we’re now at the start of a generation of
MS Society has over MS research that holds incredible promise.
37,000 members While we work towards a cure, we’ll continue to fight the corner for
and branches in people affected by MS - demanding the highest quality care and
every part of the UK support, wherever they live.
including Wales, We pride ourselves on providing reliable, evidence-based information
Scotland and Northern to anyone affected by MS who needs it, online, over the phone, by
Ireland. Our work has email and through a range of events.
inspired thousands of Our helpline, run by staff and volunteers, handles over 15,000
volunteers, supporters enquiries a year and we have over 850 trained support volunteers,
providing a listening ear to people local to them.
and staff members
to make a difference We give grants to help people live independent lives, providing support
to the lives of people with mobility aids, home adaptations, respite and short breaks.
affected by MS. We influence MS services locally and nationally, building strong
relationships with MS professionals and statutory organisations, and
provide a range of services through our extensive network of branches
and support groups.
3
Mission and values
Our mission Our aim is to beat MS.
Our mission is to We are led by people affected by MS.
enable everyone People with MS guide our work.
affected by MS to live
Our volunteers and supporters:
life to their full
potential and secure shape our research programme through our Research Network
the care and support help us provide support locally through our branches and groups
they need; until we help us write our publications, moderate our online forums and run
ultimately find a cure. our helpline
Most of our trustees and council members have a personal connection
to MS, either because they have it or a family member does. They are
elected by our members.
At our annual general meeting we work on the principle of “one
member, one vote”, so that everyone has an equal say.
4
Our year Donations &
fundraising
in figures 53p
Legacies
89% 36p
Income
£25.4m
of our income
came from
donations and
legacies 1p 4p
How we raised
Fee income
each £1 Trading &
merchandising
1p 3p
2p
38p
Investment Other
income
Grants
Support
18p Expenditure
1p
Fundraising
£27.6m Governance
15p How we spent
each £1
4p
Research Respite care
costs
9p
Information 8p 7p In reducing our reserves to
the agreed range of 10 to 14
weeks planned expenditure,
we budgeted a deficit of over
Raising £3m for the year compared
Leading the standards
MS agenda of care with the actual deficit of £2m
before investment gains.
5
The MS Society in 2014
It’s never been a more We’re under no illusion, however, that, even with
significantly greater investment, research takes time
exciting time to join the to bear fruit. That’s why it will remain critical to the
MS Society’s future strategy to continue to support
MS Society. people living with MS today.
Our Chief Executive, Michelle Mitchell, joined in That’s not just about ensuring we continue to
September 2013 and is currently leading the charity improve and develop our information and support
in developing an ambitious new five-year strategy. services, but about influencing MS services
provided by the NHS and others.
Critical to this strategy will be a goal to significantly
increase our income over the coming years. We’ll It’s about tackling the very real challenges in
do this by growing and diversifying our sources of enabling people with MS to get access to the
restricted income, building on a solid foundation of a treatments that are right for them, and about
reliable flow of unrestricted gifts from our generous playing our part in coalition campaigns to stop
supporters. And we have big plans to bolster this people with MS and other long-term conditions
further through a major national appeal – tapping continuing to suffer under the Government’s welfare
into new income streams and enabling us to deliver reforms. It’s about supporting carers and families
a step change in our investment in MS research. of people with MS, and fighting for a funded long-
term solution to the social care crisis.
Why is this important? Because we’re at a point in
time in the history of MS research where a surge All this and more stands in front of us as our
of investment could deliver major advances in MS challenge in 2014. It’s a big task. But when united,
treatments. We have the chance to accelerate our the MS community is a unique and powerful force
efforts to transform the lives of people living with a for positive change. At our best, the MS Society is
condition that can have devastating consequences the glue that binds that community together – join
for their independence, quality of life and mental us and help us ensure we don’t let them down.
health.
6
The Executive
The Society is managed through a system of
directorates and their functions are:
Group Executive Director Corporate Services –
responsible for HR, finance, facilities, ICT and
This is a key leadership role that supports health and safety
our mission ‘to enable everyone affected Executive Director Policy and Research –
by MS to live life to their full potential and responsible for our biomedical and care &
secure the care and support they need, services research programmes and our policy
until we ultimately find a cure.’ development and influencing work with the
As a member of the Executive Group (EG), the NHS, professionals and political stakeholders
Country Director Scotland will contribute to the Executive Director Services and Support –
leadership, planning and policy formulation of the responsible for our front-line delivery activities
Society as a whole. As a result, the post plays across the four nations, information services
a critical role in developing the strategy on what (our helpline), supporting our branches and
services and support we provide people affected volunteers and overseeing our care and support
by MS in Scotland, in line with the needs and services locally and nationally
aspirations of people affected by MS and driving
Executive Director Fundraising – responsible for
operational performance across their nation.
leading income generation across the charity,
The Executive Group is made up of the following supporting and working with the Appeal Director
members of staff, with an Appeal Director and Executive Director Marketing and
Programme Director of Strategy and Impact also Communications – responsible for strategic
reporting to the CEO and attending EG meetings. marketing of the charity, including brand,
marketing, CRM, digital, media relations,
campaigns, events and internal comms
Chief Executive Chief Executive’s Office – responsible for
governance, strategy and impact.
As a member of the Executive Group, the
Country Director Scotland will contribute to the
leadership, planning and policy formulation of
Executive Director, the Society as a whole by:
Executive Director,
Services and
Corporate Services
Support Providing leadership, direction and management
of the MS Society Scotland in line with the
Society’s UK-wide corporate strategy
Representing the MS Society Scotland at a
Executive Director, senior levels and actively influence policy and
Executive Director,
Fundraising Policy and Research practice in line with the MS Society’s key calls
Building and maintaining successful strategic
partnerships with charitable, not for profit
organisations, private partnerships and
individuals in Scotland in line with the corporate
Executive Director,
Country Director strategy, business plan and budget
Marketing and
Scotland
Communications Developing strategies for effective stakeholder
management for the MS Society Scotland and
to work in partnership with other individuals,
groups and agencies regarding services,
Country Country Director support and operations
Director NI Cymru
Developing good relationships with leading
clinical scientists
7
Acting as the principal representative and The Role
spokesperson in Scotland as an inspiring and The Country Directors for Cymru, Northern Ireland
articulate spokesperson to all key audiences and Scotland directly report to the Executive
including branches, members, PaMS, donors, Director Services and Support and will support the
and policy makers(ensuring all messages are in development of a support services strategy which
line with Society policy) will form part of the MS Society’s overall strategy.
General management of all activities and
operations in MS Society Scotland The Country Director Scotland has accountability
for circa 28 members of staff and three service
Taking collegiate responsibility for corporate
delivery areas:
planning, organisational development, risk and
operational management of the MS Society Fundraising & Marketing – responsible for area
across the UK fundraisers, fundraising events management,
individuals and trusts fundraising
Leading, motivating and developing a high
quality team, ensuring that staff and volunteers Policy & Communications – responsible for
all work in accordance with the standards policy, press and campaigns, information and
set out in the Human Resources policies and self management programme
procedures, customer service protocols, Operations – providing support for Scotland’s
industry and governance standards 31 branches and circa 500 volunteers
Supporting people with MS to achieve positive
outcomes in the best and most effective way
Executive Director
Modelling and promoting the MS Society’s
Services
values and leadership behaviours
and Support
Director
MS Society
Scotland
Executive
Assistant
Head of Head of
Head of
Fundraising Policy &
Operations
& Marketing Comms
The Country Director Scotland will have an income
target of circa £2 miliion in 2014. The expenditure
budget which includes staffing costs is circa £1.4 million
8Job Detailed
responsibilities:
Description Governance
To report on performance on all the Scotland
Responsibility: strategy, budget and business plans
To develop and implement a business plan and To work with the National Council on the
budget, incorporating impact measurement and implementation of agreed policies, plans and
assessment, for MS Society Scotland in line overall direction of the MS Society in Scotland
with the MS Society strategy To act as the principal adviser to the Scotland
To support local fundraisers in income Council
generation, in particular in preparing accurate To work closely with the elected National
and detailed information regarding services, Council chair to provide leadership and direction
support, and branches in Scotland where to the MS Society Scotland in accordance with
appropriate the Scotland Council’s authority to act
Ensure implementation of Services and Support To ensure that policies and practices in MS
strategy in Scotland in line with MSS wide best Society Scotland are in accordance with those
practice standards and corporate strategy agreed for the Society as a whole, and comply
Ensure compliance of all contracts and with the constitution of the MS Society, the law
agreement conditions, regulations and guidance and the requirements of the Charity Commission
and OSCR
To be accountable for the monitoring and
reporting on performance against MS Society To ensure that the Scotland Council and
Scotland objectives, outcomes and KPIs and other groups of the Society in the Nation
alerting the appropriate staff in a timely manner (e.g. branches) function effectively and are
of issues to enable corrective action to be taken appropriately supported to enable them to fulfil
as required to ensure that social impact income their responsibilities
is maximised To work with the Head of Governance in
To ensure excellent administration of MS support of the governance arrangements for the
Society Scotland and a clear focus on Scotland National Council
driving improvements in quality, impact and
performance
Effective delivery of MS
To develop, engage and motivate MS Society
Society strategy in Scotland
Scotland staff To implement the MS Society’s strategy,
business plan and budget in Scotland
To ensure adherence to the MS Society’s
Governance regulations To support the Society’s research, influencing
and services and support goals in Scotland
Budget: As per business plan for MS Society
Scotland budget To identify external challenges and opportunities
within the sector to inform strategic planning,
including the identification of potential
partnerships
To propose and develop plans for the medium
term to secure the Society’s objectives in
Scotland
To produce annual plans and budgets for the
Society in Scotland in line with the planning
cycle for the UK
9Public policy and communications and cooperation
campaigning To develop good communications between
members and the MS Society and other MS
To act as the principal representative of the
Society groups
Society in Scotland and influence public policy
in Scotland, in accordance with the Society’s To be visible and accessible to the branches
priorities and volunteers in Scotland
To ensure that the Society’s public policy and Develop and implement the Society’s Volunteer
campaigns work takes account of issues Strategy in Scotland
specific to Scotland
Research
To form and maintain influential and productive
Within the Society’s overall research
relationships with policy makers and opinion
programme, to stimulate awareness and interest
formers in Scotland that results in a change in
in biomedical and applied research in support of
policy and practice in line with the Society’s
the UK wide research strategy
key calls
To ensure the dissemination of the results of any
To ensure that MS Society Scotland is evidence
research in partnership with colleagues in the
based and independent in public
research directorate
policy matters is maintained at all times
To develop good relationships with leading
Direct services clinical scientists
To develop with the Executive Director Services
and Support and implement a services and
Fundraising
support strategy for Scotland which meets To input into and implement the Society’s
defined outcomes, quality, standards and value fundraising plans in Scotland
in line with the UK-wide services and support
In conjunction with the Executive Director
strategy
of Fundraising, ensure that the fundraising
To ensure best practice in services and support programme in Scotland provides optimum
and evaluation so that what we provide income, lifetime and long term sustainable
influences what others commission income.
To ensure effective quality, standards and risk To work with the Society’s fundraising team
management is in place across all services and to ensure the most effective and productive
support provided by paid staff and volunteers division of work between staff in Scotland
on behalf of the MS Society in Scotland
Marketing and
To intervene in a timely manner where there
are serious concerns in respect of governance,
communications
quality or health and safety in the provision of To contribute to the development and
services and support implement the Society’s marketing &
communications plans in Scotland
Branches, members
To monitor and report on public perceptions of
and volunteers MS, the Society and its work in Scotland
To provide the support and guidance to
To work with the Society’s marketing &
branches in Scotland to allow them to fulfil their
communications team to ensure the most
potential within the Society’s procedures and
effective and productive division of work between
rules
staff in the national centre and Scotland
To ensure that the Society’s rules for branches
To ensure that public opinion and sensitivities
and members are observed in Scotland
are taken properly into account in all fundraising
To act as a link between branches in Scotland and marketing activities in Scotland
and the MS National Centre
To promote and protect the MS Society’s brand
To work to promote good local/national in Scotland
10Financial management
Propose and be accountable for the efficient
management of expenditure, including
effective budget preparation, planning,
monitoring and review
Ensure effective financial and resource
management of all budget holders, providing
advice and guidance as necessary
Meets fundraising targets
Staff management
The leadership, recruitment, development,
retention and appraisal of staff in accordance
with the standards set out in the Human
Resources policies and procedures.
General
Compliance with MSS’s governance procedures
Ensure compliance with MSS policies on
working with people with MS, Volunteers,
Recruiting Safely, Safeguarding, Health & Safety
and Equality & Diversity
Ensure compliance with MSS guidelines on the
requirements of Disclosure, where applicable
Other duties
To be prepared to be away from home
overnight, as the job reasonably demands
To undertake any other works as could be
expected of a Country Director
11Person Knowledge and skills
Knowledge of public policy and practice
Specification agendas within Scotland
Knowledge of fundraising and marketing &
communications and of charity governance and
Professional/Technical regulation
qualifications Have high level planning, programme and
Qualified to degree level (or equivalent) project management skills to control effective
and/or evidence of continuous professional use of resources
development. Proven outstanding management and positive
leadership skills.
Experience
The ability to drive and embed lasting change
A proven track record of success in leading
and managing a country wide operation The ability to focus on impact and deliver
preferably within a UK wide organisation, outstanding results in a team environment and
that is geographically dispersed or multi-site contribute positively as part of a team
environment of comparable size and complexity, Exceptional interpersonal skills, and able to
to deliver high quality results to deadlines and influence/persuade a wide range of stakeholders
under pressure
Communications – excellent written and verbal
Experience of working with relevant statutory skills, with recognised experience of making
and voluntary organisations and of influencing presentations to diverse, high calibre audiences
policy, practice and managing stakeholders at across different media.
the most senior levels
Can determine decisions, making trade-offs
Experience of working in a senior team to where appropriate and understand the impact
develop a high level strategy and business on interrelated areas.
plan, and work in unity with the team to
communicate and implement the plan
Demonstrable experience of applying effective
problem solving techniques when the situation
demands
Experience of successful financial and
budgetary management
Experience as spokesperson for an organisation
(including radio and/or TV)
Experience of managing and mitigating financial
and operational risks
A track record of working successfully with
disparate groups and volunteers
12Employee Eye care vouchers
Eye care vouchers are provided for an eye test. If
benefits glasses are required which are specifically needed
for your role, then a voucher worth £55 is given.
In return for your hard work, the MS Society Flexible working
will pay you a salary circa £60,000. Flexible working is supported where it helps meet
the aims of the Society. Examples of this include
Holiday home working and job sharing. Some flexibility in
25 days plus 10 bank holidays; three of the annual working hours may be possible.
leave days must be taken between Christmas and
New Year, when the MS Society national offices will Parental leave
be closed. Employees who meet the qualifying criteria can
claim up to 18 working weeks unpaid leave per
Hours of work child under 5, or up to 18 year of age if the child
Full time working hours are 35 per week. Some has a disability. Employees can take parental leave
post holders will be required to work out of hours in blocks of one week and no more than 4 weeks
and at weekends to meet the needs of their posts. per year.
Pension Childcare vouchers
All new employees will be automatically enrolled on The scheme will enable those with parental
to the pension scheme from their start date with responsibilities to pay for the care of children
the Society. The minimum employee contribution up to the age of 15, or 16 if they are registered
is 3% of salary and the maximum employer disabled. You can choose to take up to a maximum
contribution is 6% of salary. If the employee does set amount per month of your salary in childcare
not wish to contribute to the pension scheme, vouchers, which are exempt from tax and NI.
there will be a process that will automatically be in
place for them to follow to opt out of the scheme
for a limited period of time.
Employee Wellbeing
programme
Life Assurance The EWP is a personal support programme that
As long as an employee is at least 18 and less than gives you access to a range of specialist support
65, they’ll be included in the scheme from the day and information covering:
they join us. A lump sum benefit is payable to the Finances – dealing with debt, budgeting,
named next of kin on the employee’s death of 3 investments
times the basic salary at the date of death. Relationships – family, work, partners, friends
Health – fitness, weight, illness, wellbeing
Sickness Legal – consumer issues, housing, insurance
We operate an occupational sick pay scheme. claims etc
Family care - childcare, schooling, parenting
Season ticket loan issues, care for the elderly
We offer an interest free loan to buy annual season
tickets for travel to work. This is available once you The EWP service is a UK wide service available to
have completed your probation period. all employees and their immediate family members,
as long as they are over 16 years of age and live
GAYE in the same household. This includes a spouse,
Employees may give directly to a charity of their partner, siblings, any parent, brother or sister and
choice via the payroll. any legal dependants under the age of 21 years old
and in full time education.
Emergency loans
We offer interest free loans to assist employees
with occasional emergencies.
13Appointment process
To apply for this position, please send a curriculum vitae and
supporting statement, which evidences your suitability for the role
using the job description and person specification.
You should also include two referees, one of whom should be your
current/most recent employer. References will only be taken once
your expressed permission has been granted.
Please also complete and return our equality monitoring form.
If you would like an informal discussion about the role, please contact
Patricia Gordon, Acting Executive Director, Services and Support
02890 802 800.
Applications should be emailed to jobs@mssociety.org.uk
Closing date: Tuesday 10 June 2014
Interviews: Monday 30 June 2014
The MS Society is committed to promoting equality and diversity.
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