Appointment of Country Director Scotland
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Appointment of
Country Director
Scotland
1
Executive summary
More than 100,000
people live with W ith an annual income of around £25m, we’re the leading UK
charity for people with MS, with more than 10,000 people in
Scotland with MS. We’re fighting for better treatment and care to
multiple sclerosis (MS) help people with MS take control of their lives, and live life, knowing
in the UK. Every one they don’t have to face MS alone.
of them shares the We’re one of the world’s biggest charity funders of MS research,
uncertainty of life and we’re funding research that we believe will beat MS for good.
We have a well-established network of approximately 280 branches,
with MS. which includes 31 in Scotland, the support of over 37,000 members
and an estimated 9,000 volunteers, along with a dedicated team of
255 staff – all working together towards our vision of a world free from
the effects of MS.
We are looking for a Country Director to provide leadership and
direction to the MS Society Scotland in executing the MS Society’s
strategy, whilst ensuring that the changing context of devolution in
Scotland is effectively harnessed for the benefit of people affected by MS.
They will act as the principal adviser to the MS Society Scotland Volunteer
Council. In addition they will support continued engagement with key
public sector decision makers and politicians in Scotland including the
National Neurological Advisory Group and MS Cross Party Group.
2
About the MS Society
Originally founded
in 1953, today the
W e’re working with partners around the world to fund research
that we believe will beat MS for good. We’ve already made
important breakthroughs, and we’re now at the start of a generation of
MS Society has over MS research that holds incredible promise.
37,000 members While we work towards a cure, we’ll continue to fight the corner for
and branches in people affected by MS - demanding the highest quality care and
every part of the UK support, wherever they live.
including Wales, We pride ourselves on providing reliable, evidence-based information
Scotland and Northern to anyone affected by MS who needs it, online, over the phone, by
Ireland. Our work has email and through a range of events.
inspired thousands of Our helpline, run by staff and volunteers, handles over 15,000
volunteers, supporters enquiries a year and we have over 850 trained support volunteers,
providing a listening ear to people local to them.
and staff members
to make a difference We give grants to help people live independent lives, providing support
to the lives of people with mobility aids, home adaptations, respite and short breaks.
affected by MS. We influence MS services locally and nationally, building strong
relationships with MS professionals and statutory organisations, and
provide a range of services through our extensive network of branches
and support groups.
3
Mission and values
Our mission Our aim is to beat MS.
Our mission is to We are led by people affected by MS.
enable everyone People with MS guide our work.
affected by MS to live
Our volunteers and supporters:
life to their full
potential and secure shape our research programme through our Research Network
the care and support help us provide support locally through our branches and groups
they need; until we help us write our publications, moderate our online forums and run
ultimately find a cure. our helpline
Most of our trustees and council members have a personal connection
to MS, either because they have it or a family member does. They are
elected by our members.
At our annual general meeting we work on the principle of “one
member, one vote”, so that everyone has an equal say.
4
Our year Donations &
fundraising
in figures 53p
Legacies
89% 36p
Income
£25.4m
of our income
came from
donations and
legacies 1p 4p
How we raised
Fee income
each £1 Trading &
merchandising
1p 3p
2p
38p
Investment Other
income
Grants
Support
18p Expenditure
1p
Fundraising
£27.6m Governance
15p How we spent
each £1
4p
Research Respite care
costs
9p
Information 8p 7p In reducing our reserves to
the agreed range of 10 to 14
weeks planned expenditure,
we budgeted a deficit of over
Raising £3m for the year compared
Leading the standards
MS agenda of care with the actual deficit of £2m
before investment gains.
5
The MS Society in 2015
It’s never been a more We’re under no illusion, however, that, even with
significantly greater investment, research takes time
exciting time to join the to bear fruit. That’s why it will remain critical to the
MS Society’s future strategy to continue to support
MS Society. people living with MS today.
Our Chief Executive, Michelle Mitchell, joined in That’s not just about ensuring we continue to
September 2013 and has led the charity to develop improve and develop our information and support
services, but about tackling the very real challenges
an ambitious new five-year strategy. World-class
facing people with MS. We can only do this by
universities and research experts, like the Edinburgh
influencing MS services at a national level.
Centre for Translational Research, presents real
opportunities in the development of innovative In Scotland this means playing our part to harness the
treatment. changing context of devolution for the benefit of people
affected by MS. Alongside that we will continue to fight
Critical to this strategy is a goal to significantly
for better access to treatments in Scotland’s NHS, while
increase our income over the coming years. We’ll monitoring the impact of integration of health and social
do this by growing and diversifying our sources of care on carers and families of people with MS.
restricted income, building on a solid foundation of a
It’s about tackling the very real challenges in enabling
reliable flow of unrestricted gifts from our generous
people with MS to get access to the treatments that
supporters. And we have big plans to bolster this are right for them, and about playing our part in coalition
further through a major national appeal – tapping coalition campaigns to stop people with MS and other
into new income streams and enabling us to deliver long-term conditions continuing to suffer under the
a step change in our investment in MS research. Government’s welfare reforms. It’s about supporting
carers and families of people with MS, and fighting for
Why is this important? Because we’re at a point in
a funded long-term solution to the social care crisis.
time in the history of MS research where a surge
of investment could deliver major advances in MS All this and more stands in front of us as our challenge
treatments. We have the chance to accelerate our in 2015. It’s a big task. But when united, the MS
community is a unique and powerful force for positive
efforts to transform the lives of people living with a
change. At our best, the MS Society is the glue that
condition that can have devastating consequences binds that community together – join us and help
for their independence, quality of life and mental us ensure we don’t let them down.
health.
6
The Executive
The Society is managed through a system of
directorates and their functions are:
Group Executive Director Corporate Services –
responsible for HR, finance, facilities, ICT and
This is a key leadership role that supports health and safety
our mission ‘to enable everyone affected Executive Director Policy and Research –
by MS to live life to their full potential and responsible for our biomedical and care &
secure the care and support they need, services research programmes and our policy
until we ultimately find a cure.’ development and influencing work with the
As a member of the Executive Group (EG), the NHS, professionals and political stakeholders
Country Director Scotland will contribute to the Executive Director Services and Support –
leadership, planning and policy formulation of the responsible for our front-line delivery activities
Society as a whole. As a result, the post plays across the four nations, information services
a critical role in developing the strategy on what (our helpline), supporting our branches and
services and support we provide people affected volunteers and overseeing our care and support
by MS in Scotland, in line with the needs and services locally and nationally
aspirations of people affected by MS and driving
Executive Director Fundraising – responsible for
operational performance across their nation.
leading income generation across the charity,
The Executive Group is made up of the following supporting and working with the Appeal Director
members of staff, with an Appeal Director and Executive Director Marketing and
Programme Director of Strategy and Impact also Communications – responsible for strategic
reporting to the CEO and attending EG meetings. marketing of the charity, including brand,
marketing, CRM, digital, media relations,
campaigns, events and internal comms
Chief Executive Chief Executive’s Office – responsible for
governance, strategy and impact.
As a member of the Executive Group, the
Country Director Scotland will contribute to the
leadership, planning and policy formulation of
Executive Director, the Society as a whole by:
Executive Director,
Services and
Corporate Services
Support Providing leadership, direction and management
of the MS Society Scotland in line with the
Society’s UK-wide corporate strategy
Representing the MS Society Scotland at a
Executive Director, senior levels and actively influence policy and
Executive Director,
Fundraising Policy and Research practice
Building and maintaining successful strategic
partnerships with charitable, not for profit
organisations, private partnerships and
individuals in Scotland
Executive Director,
Country Director Developing strategies for effective stakeholder
Marketing and
Scotland
Communications management for the MS Society Scotland and
to work in partnership with other individuals,
groups and agencies regarding services,
support and operations
Country Country Director
Developing good relationships with leading
Director NI Cymru
clinical scientists
7
Acting as the principal representative and The Role
spokesperson in Scotland as an inspiring and The Country Director for Scotland reports directly
articulate spokesperson to all key audiences to Executive Director Services and Support and
including branches, members, PaMS, donors, will support the development of a support services
and policy makers ensuring all messages are in strategy which will form part of the MS Society’s
line with Society policy overall strategy.
General management of all activities and
operations in MS Society Scotland The Country Director Scotland has accountability
for circa 21 members of staff and three service
Leading, motivating and developing a high
delivery areas:
quality team, ensuring that staff and volunteers
all work in accordance with the standards Fundraising & Marketing – responsible for area
set out in the Human Resources policies and fundraisers, fundraising events management,
procedures, customer service protocols, individuals and trusts fundraising
industry and governance standards Policy & Communications – responsible for
Taking collegiate responsibility for corporate policy, press and campaigns, information and
planning, organisational development, risk and self management programme
operational management of the MS Society Operations – providing support for Scotland’s
across the UK 31 branches and circa 500 volunteers
Supporting people with MS to achieve positive
outcomes in the best and most effective way
Executive Director
Modelling and promoting the MS Society’s
Services
values and leadership behaviours
and Support
Director
MS Society
Scotland
Executive
Assistant/
Administration
Manager
Head of Head of
Head of
Policy & Services &
Fundraising
Comms Support
The Country Director Scotland will have an income
target of circa £2 miliion in 2015. The expenditure
budget which includes staffing costs is circa £1.7 million
8Job Detailed
responsibilities:
Description Governance
To report on performance on all the Scotland
Responsibility: strategy, budget and business plans
To develop and implement a business plan and To work with the National Council on the
budget, incorporating impact measurement and implementation of agreed policies, plans and
assessment, for MS Society Scotland in line overall direction of the MS Society in Scotland
with the MS Society strategy, taking full account To act as the principal adviser to the Scotland
of the opportunities presented by devolution in Council
Scotland (including the 2015 Scotland Bill)
To work closely with the elected National
To support local fundraisers in income
Council chair to provide leadership and direction
generation, in particular in preparing accurate
to the MS Society Scotland in accordance with
and detailed information regarding services,
the Scotland Council’s authority to act
support, and branches in Scotland where
appropriate To ensure that policies and practices in MS
Society Scotland are in accordance with those
Ensure implementation of Services and Support
agreed for the Society as a whole, and comply
strategy in Scotland in line with MSS wide best
with the constitution of the MS Society, the law
practice standards and corporate strategy
and the requirements of the Charity Commission
To develop, engage and motivate MS Society and OSCR
Scotland staff, building a cohesive high
performing team To ensure that the Scotland Council and
other groups of the Society in the Nation
To be accountable for the monitoring and (e.g. branches) function effectively and are
reporting on performance against MS Society appropriately supported to enable them to fulfil
Scotland objectives, outcomes and KPIs and their responsibilities
alerting the appropriate staff in a timely manner
to issues to enable corrective action to be taken To work with the Head of Governance in
as required to ensure that social impact income support of the governance arrangements for the
is maximised Scotland National Council
Ensure compliance of all contracts and Effective delivery of MS
agreement conditions, regulations and guidance Society strategy in Scotland
To ensure excellent administration of MS To shape, develop and implement the
Society Scotland and a clear focus on MS Society’s strategy, business plan and
driving improvements in quality, impact and budget in Scotland
performance
To support the Society’s research, influencing
To ensure adherence to the MS Society’s and services and support goals in Scotland
Governance regulations To identify external challenges and opportunities
Budget: As per business plan for MS Society within the sector to inform strategic planning,
Scotland budget including the identification of potential
partnerships
To propose and develop medium term plans
for MS Society Scotland
To produce annual plans and budgets for the
Society in Scotland in line with the planning
cycle for the UK
9Public policy and To develop good communications between
members and the MS Society and other MS
campaigning Society groups
To act as the principal representative of the
To be visible and accessible to the branches
Society in Scotland and influence public policy
and volunteers in Scotland
in Scotland, in accordance with the Society’s
priorities Shape, develop and implement the Society’s
Volunteer Strategy in Scotland
To ensure that the Society’s public policy and
campaigns work takes account of issues Research
specific to Scotland
Within the Society’s overall research
To form and maintain influential and productive programme, to stimulate awareness and interest
relationships with policy makers and opinion in biomedical and applied research in support of
formers in Scotland that results in a change in the UK wide research strategy
policy and practice in line with the Society’s
To ensure the dissemination of the results of any
key calls
research in partnership with colleagues in the
To ensure that MS Society Scotland is evidence research directorate
based and independent in public
To develop good relationships with leading
policy matters is maintained at all times
clinical scientists
Direct services
Fundraising
To develop with the Executive Director Services
To shape and implement the Society’s
and Support and implement a services and
fundraising plans in Scotland
support strategy for Scotland which meets
defined outcomes, quality, standards and value In conjunction with the Executive Director
in line with the UK-wide services and support of Fundraising, ensure that the fundraising
strategy programme in Scotland provides optimum
income, lifetime and long term sustainable
To ensure best practice in services and support
income.
and evaluation so that what we provide
influences what others commission To work with the Society’s fundraising team
to ensure the most effective and productive
To ensure effective quality, standards and risk
division of work between staff in Scotland
management is in place across all services and
support provided by paid staff and volunteers Marketing and
on behalf of the MS Society in Scotland
communications
To intervene in a timely manner where there
To shape and implement the Society’s
are serious concerns in respect of governance,
marketing & communications plans in
quality or health and safety in the provision of
Scotland
services and support
To monitor and report on public perceptions of
Branches, members MS, the Society and its work in Scotland
and volunteers To work with the Society’s marketing &
To provide the support and guidance to communications team to ensure the most
branches in Scotland to allow them to fulfil their effective and productive division of work between
potential within the Society’s procedures and staff in the national centre and Scotland
rules
To ensure that public opinion and sensitivities
To ensure that the Society’s rules for branches are taken properly into account in all fundraising
and members are observed in Scotland and marketing activities in Scotland
To act as a link between branches in Scotland To promote and protect the MS Society’s brand
and the MS National Centre in Scotland
To work to promote good local, Scotland and
UK communications and co-operation
10Financial management
Propose and be accountable for the efficient
management of expenditure, including
effective budget preparation, planning,
monitoring and review
Ensure effective financial and resource
management of all budget holders, providing
advice and guidance as necessary
Meets fundraising targets
Staff management
The leadership, recruitment, development,
retention and appraisal of staff in accordance
with the standards set out in the Human
Resources policies and procedures.
General
Compliance with MSS’s governance procedures
Ensure compliance with MSS policies on
working with people with MS, Volunteers,
Recruiting Safely, Safeguarding, Health & Safety
and Equality & Diversity
Ensure compliance with MSS guidelines on the
requirements of Disclosure, where applicable
Other duties
To be prepared to be away from home
overnight, as the job reasonably demands
To undertake any other works as could be
expected of a Country Director
11Person Knowledge and skills
Knowledge of public policy and practice
Specification agendas within Scotland
Knowledge of fundraising and marketing &
communications and of charity governance and
Professional/Technical regulation
qualifications Have high level planning, programme and
Qualified to degree level (or equivalent) project management skills to control effective
and/or evidence of continuous professional use of resources
development. Proven outstanding management and positive
leadership skills.
Experience
The ability to drive and embed lasting change
A proven track record of success in leading
and managing a country wide operation The ability to focus on impact and deliver
(preferably within a UK wide organisation), outstanding results in a team environment and
that is geographically dispersed or a multi-site contribute positively as part of a team
environment of comparable size and complexity, Exceptional interpersonal skills, and able to
to deliver high quality results to deadlines. influence/persuade a wide range of stakeholders
Experience of working with relevant statutory Communications – excellent written and verbal
and voluntary organisations and of influencing skills, with recognised experience of making
policy, practice and managing stakeholders at presentations to diverse, high calibre audiences
the most senior levels across different media.
Experience of working in a senior team to Can determine decisions, making trade-offs
develop a high level strategy and business where appropriate and understand the impact
plan, and work in unity with the team to on interrelated areas.
communicate and implement the plan
Demonstrable experience of applying effective
problem solving techniques when the situation
demands
Experience of successful financial and
budgetary management
Experience as spokesperson for an organisation
(including radio and/or TV)
Experience of managing and mitigating financial
and operational risks
A track record of working successfully with
disparate groups and volunteers
12Employee Eye care vouchers
Eye care vouchers are provided for an eye test. If
benefits glasses are required which are specifically needed
for your role, then a voucher worth £55 is given.
In return for your hard work, the MS Society Flexible working
will pay you a salary circa £60,000. Flexible working is supported where it helps meet
the aims of the Society. Examples of this include
Holiday home working and job sharing. Some flexibility in
25 days plus 10 bank holidays; three of the annual working hours may be possible.
leave days must be taken between Christmas and
New Year, when the MS Society national offices will Parental leave
be closed. Employees who meet the qualifying criteria can
claim up to 18 working weeks unpaid leave per
Hours of work child under 5, or up to 18 year of age if the child
Full time working hours are 35 per week. Some has a disability. Employees can take parental leave
post holders will be required to work out of hours in blocks of one week and no more than 4 weeks
and at weekends to meet the needs of their posts. per year.
Pension Childcare vouchers
All new employees will be automatically enrolled on The scheme will enable those with parental
to the pension scheme from their start date with responsibilities to pay for the care of children
the Society. The minimum employee contribution up to the age of 15, or 16 if they are registered
is 3% of salary and the maximum employer disabled. You can choose to take up to a maximum
contribution is 6% of salary. If the employee does set amount per month of your salary in childcare
not wish to contribute to the pension scheme, vouchers, which are exempt from tax and NI.
there will be a process that will automatically be in
place for them to follow to opt out of the scheme
for a limited period of time.
Employee Wellbeing
programme
Life Assurance The EWP is a personal support programme that
As long as an employee is at least 18 and less than gives you access to a range of specialist support
65, they’ll be included in the scheme from the day and information covering:
they join us. A lump sum benefit is payable to the Finances – dealing with debt, budgeting,
named next of kin on the employee’s death of 3 investments
times the basic salary at the date of death. Relationships – family, work, partners, friends
Health – fitness, weight, illness, wellbeing
Sickness Legal – consumer issues, housing, insurance
We operate an occupational sick pay scheme. claims etc
Family care - childcare, schooling, parenting
Season ticket loan issues, care for the elderly
We offer an interest free loan to buy annual season
tickets for travel to work. This is available once you The EWP service is a UK wide service available to
have completed your probation period. all employees and their immediate family members,
as long as they are over 16 years of age and live
GAYE in the same household. This includes a spouse,
Employees may give directly to a charity of their partner, siblings, any parent, brother or sister and
choice via the payroll. any legal dependants under the age of 21 years old
and in full time education.
Emergency loans
We offer interest free loans to assist employees
with occasional emergencies.
13Appointment process
To apply for this position, please send a curriculum vitae and
supporting statement, which evidences your suitability for the role
using the job description and person specification.
You should also include two referees, one of whom should be your
current/most recent employer. References will only be taken once
your expressed permission has been granted.
Please also complete and return our equality monitoring form.
If you would like an informal discussion about the role, please contact
Mark O’Donnell, Country Director, Scotland, 0131 335 4052.
Closing date: Monday 9 March 2015
Interview date: Monday 30 March 2015
The MS Society is committed to promoting equality and diversity.
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