NSIGHT 2020 VOTER PRIORITIES SURVEY - Politico
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NSIGHT
2020 VOTER PRIORITIES SURVEY
N=1500 | Fielded Online 11/10/20 to 11/19/20 | M.o.E. +/- 2.5%
Respondents: National; Voters in the 2020 election.The 2020 election proved how
divided America is as a nation.
Voters on the Right and the Left
• prioritized different issues;
• consulted different information sources;
81%
of Republican voters have less respect for
Democrats than they did 4 years ago.
• accepted the results in different ways; and
• view the path forward differently from one another. 77% of Democrats feel the same
towards Republicans.A NATION OF ‘OTHERS.’
8-in-10 have lost respect for the other side. Three-quarters believe are less likely to trust the other side. .
Please indicate your honest feelings about whether you agree or disagree with the following statements about [the other party]
DEM VOTERS GOP VOTERS
(‘agree’ responses shown) (“agree” responses shown)
I have LESS RESPECT for [people from the
77% 81%
other party] than I did 4 years ago.
[People from the other party]
74% 80%
are RUINING this country.
I am LESS likely to TRUST
72% 75%
[people from the other party]
I would be upset if my child turned out to BE a
52% 58%
[the other party.]
[People from the other party] aren’t as SMART
59% 55%
as [people from my party.]
I would be upset if my child MARRIED
50% 51%
[someone from the other party.]
I would be less likely to HIRE someone from
52% 50%
[the other party.]
*[The other party] was replaced in actual questionnaire with the name of the other party. Republicans and Independents who lean Republican were
asked about their reactions to ‘Democrats.’ Democrats and Independents who lean Democratic were asked about their reactions to ‘Republicans.’DISSECTING THE VOTES
MAKE NO MISTAKE, THE 2020 ELECTION
WAS MORE ABOUT DONALD TRUMP THAN JOE BIDEN.
67%
of Biden voters voted FOR Joe Biden rather
than AGAINST Donald Trump.
82%
of Trump voters voted FOR Donald Trump
rather than AGAINST Joe Biden.
One third of Biden voters had Trump had a bigger pull on his voters
Trump on their minds when they than Biden had on his.
went to the polls in 2020.SPLIT TICKET VOTERS: MORE LIKELY TO CONSIDER “PERSONAL QUALITIES.”
If a Republican voted for Biden, it was a relative tossup between a vote against Trump’s platform or personality.
Which of the following is most important in determining your vote for president? The candidate’s _______?
Position on the issues Personal qualities Political party
66% 76%
BIDEN TRUMP 61%
VOTERS 47% VOTERS
13%
BIDEN TRUMP
13%
22%
SPLIT 11% SPLIT
TICKET* TICKET*
42%
12% 12% 27%
*Data derived from a small sample. The data indicates that very few voters ‘split their ticket’ in the 2020 election. About 6% of Biden voters split
their ticket and voted Republican in down-ballot races. And about 5% of Trump voters split their ticket and voted Democratic in down-ballot races.VOTERS BELIEVED THIS ELECTION MATTERED.
Biden voters (63%) were slightly more likely than Trump voters (57%) to believe the opposite candidate’s presidency would fundamentally change American society.
Do you think Joe Biden’s victory will fundamentally Do you think a second term for Donald Trump would have
change the nature of American society? fundamentally changed the nature of American society?
(Showing net responses of “Definitely” and “Probably) (Showing net responses of “Definitely” and “Probably)
72% 73%
65% 64%
63%
57%
55%
48%
Biden Voters Biden Split Ticket* Trump Voters Trump Split Ticket* Biden Voters Biden Split Ticket* Trump Voters Trump Split Ticket*
*Data derived from a small sample amount. The data indicates that very few people slit their tickets in this election. About 6% of Biden voters split their
ticket and voted Republican in down-ballot races. And about 5% of Trump voters split their ticket and voted Democratic in down-ballot races.Donald Trump’s post-election messages
resonated with his voters and has undermined
their faith in the electoral process.
79%
of Trump voters believe that this election
was stolen through illegal
voting and fraud.
As of 11/19/20, 62% of Trump voters do not
accept the results of the election despite no
evidence of widespread illegal voting
or fraud.FAITH IN OUR ELECTION PROCESS HAS BEEN DEEPLY CHALLENGED.
More than 4-in-10 Trump voters aren’t sure or don’t believe their vote was recorded accurately.
Do you believe your vote was accurately recorded?
16%
No
No
4% BIDEN TRUMP
89% Yes 56%
I’m not sure 6% VOTERS VOTERS
27%
I’m not sureNEARLY TWO THIRDS OF TRUMP VOTERS DON’T ACCEPT THE RESULT.
This level of distrust in election results is unprecedented.
Joe Biden has been declared winner of the 2020 Presidential election. Do you accept the result?
Yes Yes
97% 38%
BIDEN TRUMP
VOTERS VOTERS
3% 62%
No No
Data as of 11/19/20PROFOUND DISTRUST IN THE 2020 ELECTION RESULTS
Trump’s messaging that focused on illegal voting and fraud has resonated for nearly 8-in-10 of his voters.
No, the election No, the election
results are valid. Do you believe this results are valid.
election was "stolen?"
88% 21%
BIDEN TRUMP
VOTERS VOTERS
12% 79%
Yes, illegal voting and fraud Yes, illegal voting and fraud
stole this election stole this election36%
of Republicans fell in love with America
all over again during the last 4 years.
37%
of Democrats swiped left on
America over the last 4 years.
(28% responded that their love of America had (19% responded that their love of America had
‘greatly increased’ and 9% said ‘greatly decreased’ and 18% said
‘somewhat increased.’ compared to only ‘somewhat decreased’ compared to only
12% who said it had decreased. ) 22% who said it had increased. )LOVE OF COUNTRY LINKED TO PREFERRED PARTY BEING IN POWER
Three-in-ten Republicans say that their love for America has “greatly” increased. One-fifth of Democrats say their love of country has “greatly” decreased.
Has your love of America increased or decreased in the last 4 years?
All Voters 18% 8% 49% 14% 11%
Republican Voters 28% 9% 52% 7% 5%
Independent Voters 9% 9% 58% 17% 8%
Democratic Voters 16% 7% 40% 18% 19%
Greatly increased Somewhat increased My love of America has stayed the same Somewhat decreased Greatly decreasedMany support continuing to offer the expanded
voting options available during the 2020 election.
Though Republicans and those who traditionally
66%
of all voters support continuing expanded
voting options to increase convenience.
vote on election day disagree. In addition, 82% of voters believe that it’s
very-to-somewhat important that employers
give employees time off so that they
can cast their votes.MOST SUPPORT CONTINUING EXPANDED VOTING OPTIONS.
The two outliers are election-day voters (who aren’t as sure)… and Republicans (where a majority don’t believe we should continue offering these options to voters.)
This year, states offered early in-person voting and expanded mail-in voting options.
Going forward, should we continue to offer these options to voters?
3%
6% 16% 12%
21% 17%
29%
21%
29%
11% No Definitely Not
42% 11%
13% 17%
21%
22% 17% 16%
21% No Probably Not
25%
19%
19% 20%
70%
17% Yes Probably
56%
51%
45% 41%
34% 36%
22%
Yes Definitely
All Voters Republican Independent Democratic Early Voters Election Day In Person Mail-In Voters
Voters Voters Voters Voters VotersREPUBLICANS SUPPORT THE ELECTORAL COLLEGE. DEMS DON’T.
Independents are relatively split but lean a bit towards the popular vote.
Should we keep the Electoral College or use the popular vote to elect Presidents?
Total Voters Republican Voters Independent Voters Democratic Voters
61%
59%
47%
45% 44%
41%
32%
27%
11% 11% 12%
10%
Keep the Electoral College Use the popular vote I don't knowDELIBERATE TIME OFF TO VOTE MATTERS TO THE ELECTORATE.
A plurality of voters say that it’s “incredibly important” to ensuring that voters exercise their right. Those with lower incomes are more likely to appreciate the gesture.
How important is it to you that employers give their employees time off to vote?
7%
13%
18% 19% 18%
27% 24% Not important - if they, don't
25% it won't make much difference
29%
32% 34%
42% 34%
32%
Somewhat important - if they
don't, it will be difficult for
many people to vote
68%
58%
50% 49%
41% 39% 42% Incredibly important - if they
don't many people simply
won't vote
All Voters Republican Independent Democratic $100K
Voters Voters Voters‘TIME OFF TO VOTE’ IS NOT DELIVERED EQUITABLY.
Female voters, lower income voters, and minority voters were less likely to receive time off from their employers.
Did your employer give you time off so that you could vote in person? (Showing responses of those who said “Yes”)
55%
54%
53%
50%
48%
46%
45% 45%
42%
40% 40%
All Voters Male Female $100K White Black Hispanic College Educated Non College
EducatedRELIGION INFLUENCES ONLY ABOUT 3-IN-10 VOTERS.
That number jumps to only 4-in-10 with those who self-identify as “religious” or “spiritual.”
Was your vote motivated by your religion or your religious beliefs?
A decent amount
A great deal
16% 19%
14% 23%
15% 14%
13%
15%
12%
18%
26%
24% 24%
19% 20%
18% 18%
13% 13%
7%
All Voters Republican Independent Democratic White Black Hispanic Parents Non-Parents "Spiritual" or
Voters Voters Voters "Religious"Americans are split on what’s holding us back as
a country. Trump voters believe it’s the media.
Biden voters believe it’s our leaders.
83%
of Trump voters think that the media is
“the enemy of the people.”
Compare that to only 28% of Biden voters
who believe the same thing.MEDIA CREDIBILITY BY VOTE
Biden voters believe a more diverse set of news sources are credible.Trump voters are less likely to believe sources other than Fox News are valid.
20% Fox News (total: 31%) 44%
47% CNN (total: 29%) 9%
24% The Wall Street Journal (total: 21%) 17%
32% The New York Times (total: 20%) 7%
31% MSNBC (total: 20%) 8%
28% The Associated Press (total: 20%) 11%
27% PBS (total: 19%) 10%
25% BBC News (total: 19%) 10%
28% USA Today (total: 19%) 9%
23% NPR (total: 16%) 7%
14% Facebook (total: 11%) 8%
12% Twitter (total: 8%) 5%
3% OANN News (total: 7%) 11%
2% Breitbart (total: 6%) 10%
BIDEN 6%
6%
Buzzfeed (total: 5%)
TikTok (total: 5%) 2%
4%
TRUMP
VOTERS 6%
3%
Reddit (total: 4%)
QAnon (total: 3%)
2%
3%
VOTERS
5% Occupy Democrats (total: 3%) 0%
3% The Intercept (total: 2%) 2%
1% Infowars (total: 2%) 3%
QUESTION TEXT: Please indicate which of the following you view as a credible and valid source for news and information. You may choose ALL that apply. [MULTIPLE SELECT]TRUMP VOTERS BLAME MEDIA.
BIDEN VOTERS BLAME POLITICIANS.
What's holding America back the most?
(Top two choices combined).
47%
43%
40%
38%
39% Total Trump Voters Biden Voters
34%
29%
27%
26%
25%
24%
23%
21%
20%
16%
15%
13%
12% 12%
10% 10%
9% 9%
8%
7%
6%
5% 5%
4% 4%
Politicians Partisan division The media A lack of values Special interests A lack of empathy A lack of A lack of Corporations None of these
patriotism understanding of
how government
works83% OF TRUMP VOTERS BELIEVE THE MEDIA IS THE ENEMY OF THE PEOPLE.
That statistic nearly flips for Biden voters with 72% believing that the media plays an important role in our democracy..
Which of the following statements comes closest to your view of the media?
The media is not the
enemy of the people.
72% The media has an important role
in our democracy and keeps our 17%
elected officials accountable by
BIDEN factchecking. TRUMP
VOTERS VOTERS
The media is the
enemy of the people. 83%
The media misinforms the public
28% and influences opinions towards
their own agenda.PERCEPTIONS OF THE
CANDIDATES
XRepublicans viewed Trump as “A Boss.”
Democrats viewed Biden as “A Grandfather.”
Independents had a much more balanced view of Biden than they did of
Trump. 52% of Independents view Trump as their “Crazy Uncle”
48%
of Independents view trump less
favorably than other Republicans,
(compared to 32% on the same metric for Biden.)
compared to only 24% of Independents
who view Biden less favorably
than other Democrats.COMPARATIVE FAVORABILITY: A STARK DIFFERENCE FOR INDEPENDENTS
Republicans are 10% less favorable towards Trump than Democrats are towards Biden.
Is your opinion of JOE BIDEN _____ Is your opinion of DONALD TRUMP_____
than your opinion of other Democrats? than your opinion of other Democrats?
9%
19%
24%
28%
Less favorable
24%
49% 46% 48%
20%
72%
33% 44%
Neither more nor
18%
less favorable 25%
35% 67%
61%
12%
39% 36%
33%
More favorable 27%
16% 16%
All Voters Republican Independent Democratic All Voters Republican Independent Democratic
Voters Voters Voters Voters Voters VotersDemocrats see Biden as a “Grandfather.” Republicans see Trump as a “Boss.”
But Independents were much more likely to have a balanced view of Biden than of Trump.
When you think about _______ as a person, which of the following does he remind you of the most?
GOP IND DEM
JOE BIDEN DONALD TRUMP
15% 12%
35%
24% My grandfather 3%
7%
14% 12%
25%
27%
My neighbor 3%
9%
3% 19%
18%
7% My best friend 9%
9%
5% 33%
10%
13%
My boss 16%
20%
64% 24%
34%
8%
My crazy uncle 52%
64%Voters are calling for compromise
in Washington.
In fact, when it comes to constructing his cabinet, voters do
NOT want Biden to include only Democrats. They expect him
48%
of Republican voters want Congressional
Republicans to work with the Biden
to reach across the aisle and incorporate opinions from the Administration rather than opposing it.
Right as well as the Left.VOTERS VALUE LEADERS WHO COMPROMISE.
Though Trump voters are a bit more likely than Biden voters to value leaders to “stick to their principles & party.”
Which statement do you agree with more?
The best leaders 69%
76% reach across party
lines to make
compromises.
BIDEN TRUMP
VOTERS The best leaders VOTERS
stick with their
party and their
24% principles.
31%HALF OF REPUBLICANS THINK THE GOP SHOULD WORK WITH BIDEN.
Nearly three quarters of Independents want to see Congressional Republicans make compromises as well.
Do you think Republicans in Congress should make compromises with the Biden Administration or oppose the Biden Administration?
Congressional 48%
Republicans should seek
compromises and
WORK WITH the Biden
87% Administration.
DEM GOP
VOTERS VOTERS
12% Congressional
Republicans should
OPPOSE the Biden
Administration.
52%MOST VOTERS WANT BIDEN TO CONSTRUCT A BIPARTISAN CABINET.
About half don’t want Biden to include former CEOs… and about 7-in-10 don’t want former lobbyists invited to the cabinet.
How should Joe Biden construct his cabinet of advisors and officials?
Total GOP IND DEM Showing ONLY combined responses of “Strongly Agree” or “Somewhat Agree”
75% 83% 72% 68% Include at least 1 Republican
69% 71% 67% 69% Not include anyone who used to be a lobbyist
53% 69% 47% 41% Include at least one cabinet member from the previous Trump Administration
51% 36% 49% 69% Include more female representation than male members
50% 28% 47% 73% Include more minority representation than white members
49% 39% 46% 61% Not include anyone who used to be a corporate executive (like a CEO of CFO)
31% 17% 26% 50% Include only DemocratsONE QUARTER OF DEMOCRATS THINK BIDEN SHOULD SERVE ONLY ONE-TERM
8-in-10 Republicans (obviously) agree. Independents are split 50/50.
Should Joe Biden step down after one term as president?
28%
80%
Yes
DEM GOP
VOTERS VOTERS
No
20%
74%Trump / Pence 2024
Both Trump and Pence (separately) are front runners for the
2024 GOP nomination. Independents are looking at a broader
63%
of Republican voters want him
to stop using Twitter to discuss politics.
range of GOP candidates including Ted Cruz and Nikki Haley. 71% want him to run again in 2024.
Eight-in-ten want Trump to stick
around and guide the
Republican party.TRUMP & PENCE ARE CLEAR FRONTRUNNERS FOR 2024.
Don Jr. is the favored Trump political heir. Independents are also looking at Cruz & Haley.
Who would you be most likely to support as the Republican nominee for president in 2024.
(Top three choices combined)
60%
58%
Total
55% 56%
48%
46% Trump Voters
36%
Republican Voters
34%
30% 29%
32%31%
27%
32% 31%
Independents
26% 26%25%
24%
21% 21%20%
18% 19%
15%
13% 12% 13%14%13%12% 12%11%11%
14% 14%
11% 11%11%11%11%
9% 9%
7% 6%
5% 6% 5%
Vice President, President Texas Senator, Donald Trump Former South Florida Senator, South Carolina Ivanka Trump Arkansas Fox News Nebraska Missouri
Mike Pence Donald Trump Ted Cruz Jr. Carolina Marco Rubio Senator, Tim Senator, Tom Host, Tucker Senator, Ben Senator, Josh
Sr. Governor, Scott Cotton Carlson Sasse Hawley
Nikki HaleyWHAT’S NEXT FOR TRUMP?
Two-thirds of Republicans want him to run again in 2024. Nearly 4-in-10 want him to refuse to give up power and remain in the White House.
Which of the following would you support or oppose Donald Trump doing after the
Total GOP IND DEM 2020 election wraps up? Showing ONLY combined responses of “Strongly Support” or “Somewhat Support”
82% 86% 82% 78% Call for national unity
77% 67% 80% 85% Peacefully transition power to the Biden Administration
72% 63% 73% 81% Stop using Twitter to discuss politics
65% 49% 70% 76% Leave American politics and recede into private life
52% 77% 45% 32% Help to guide the Republican party
51% 29% 55% 69% Leave the country as he has stated he’d do on the campaign trail
45% 66% 41% 26% Run for President again in 2024
44% 63% 40% 28% Contest the election in the Supreme Court
38% 46% 36% 32% Start his own TV Network
37% 52% 32% 25% Endorse one of his children for President in 2024
30% 38% 26% 25% Refuse to give up power and remain in the White House.PERCEPTIONS OF THE PARTIES
Democrats think Moderates should set
their party’s agenda.
Republicans think Conservatives should
47%
of Democrats say their own party has become
the more extreme party over the last four
set their party’s agenda. years. Compare that to only 28%
of Republicans who say that
their party has become
the more extreme party.BOTH PARTIES WANT THE DEMOCRATIC PARTY LED BY MODERATES.
They’re split when it comes to the leadership of the Republican party – with a high degree of intensity on both sides.
Liberals Conservatives
Who should be setting the agenda Who should be setting the agenda
44% for the Democratic Party? 26% for the Republican Party?
DEM Liberals DEM Conservatives
VOTERS VOTERS
12% 67%
56% 74%
GOP GOP
Moderates VOTERS Moderates VOTERS
88% 33%
Moderates ModeratesTHE DEMOCRATS FACE A FRACTURED PARTY.
DEMS must reconcile their progressive arm. Nearly HALF of Democratic voters believe their own party is more extreme.
Over the last 4 years, which political party has become more extreme?
47%
The 72%
Democrats
DEM GOP
VOTERS The
VOTERS
Republicans
28%
53%POLITICIAN / POLITICAL FIGURE FAVORABILITY RATINGS:
Biden and Pence top the list and are 2 of only 5 in our test with a net positive favorability rating. Sasse & Cotton are still unknowns.
NET FAVORABILITY
How favorable are you to each of the following politicians or political figures? (All voter responses shown)
(Favorable –
Unfavorable)
President Elect, Joe Biden 51% 4% 45% +6
Vice President, Mike Pence 51% 6% 43% +8
Vice President Elect, Kamala Harris 48% 4% 48% 0
President Donald Trump Sr. 45% 5% 50% -5
Majority Senate Leader, Mitch McConnell 43% 10% 47% -4
Texas Senator, Ted Cruz 43% 14% 42% +1
Vermont Senator, Bernie Sanders 41% 9% 50% -9
Governor of New York, Andrew Cuomo 41% 13% 46% -5
Florida Senator, Macro Rubio 40% 19% 41% -1
Massachusetts Senator, Elizabeth Warren 38% 14% 48% -10
House Speaker, Nancy Pelosi 37% 6% 57% -20
Democratic Senate Leader, Chuck Schumer 37% 15% 48% -11
South Carolina Sneator, Lindsey Graham 37% 22% 40% -3
House Minority Leader, Kevin McCarthy 36% 32% 32% +4
Congresswoman, Alexandria Ocasio-Cortez 31% 19% 50% -19
Arkansas Senator, Tom Cotton 27% 47% 26% +1
Nebraska Senator, Ben Sasse 22% 52% 26% -4
Favorable I don't know UnfavorableKEY REPUBLICAN FAVORABILITY WITH REPUBLICAN VOTERS:
Pence & Trump have the most intense favorability. Though Pence is the clear leader in NET favorability.
How favorable are you to each of the following politicians or political figures? NET FAVORABILITY
(REPUBLICAN voter responses only shown) (Favorable –
Unfavorable)
Vice President, Mike Pence 59% 27% 3% 5% 7% +73
President Donald Trump Sr. 56% 22% 3% 11% 9% +59
Majority Senate Leader, Mitch McConnell 27% 45% 6% 12% 11% +48
Texas Senator, Ted Cruz 32% 36% 12% 11% 9% +48
Florida Senator, Macro Rubio 22% 39% 16% 14% 10% +38
South Carolina Sneator, Lindsey Graham 27% 32% 20% 12% 9% +38
House Minority Leader, Kevin McCarthy 21% 27% 31% 13% 9% +26
Arkansas Senator, Tom Cotton 19% 17% 48% 9% 7% +20
Nebraska Senator, Ben Sasse 8% 15% 57% 12% 8% +3
Very Favorable Somewhat Favorable I don't know this person Somewhat Unfavorable Very UnfavorableKEY DEMOCRAT FAVORABILITY WITH DEMOCRATIC VOTERS:
The highest unfavorable ratings within the party belong to AOC, Sanders, & Pelosi.
How favorable are you to each of the following politicians or political figures? NET FAVORABILITY
(DEMOCRATIC voter responses only shown) (Favorable –
Unfavorable)
President Elect, Joe Biden 61% 26% 3% 6% 5% +75
Vice President Elect, Kamala Harris 57% 28% 3% 7% 5% +73
Vermont Senator, Bernie Sanders 37% 35% 7% 14% 8% +51
Speaker of the House, Nancy Pelosi 35% 36% 5% 14% 9% +48
Minority Senate Leader, Chuck Schumer 33% 38% 14% 8% 7% +56
Massachusetts Senator, Elizabeth Warren 32% 36% 13% 12% 7% +49
Governor of New York, Andrew Cuomo 38% 30% 12% 10% 9% +49
Congresswoman, Alexandria Ocasio-Cortez 27% 29% 19% 17% 9% +29
Very Favorable Somewhat Favorable I don't know this person Somewhat Unfavorable Very UnfavorableTHE ISSUES
This election was about
1. Coronavirus (mostly for Democratic voters)
2. The Economy (mostly for Republican voters)
3. Health care
57%
of Black voters chose “Racial inequality”
in their top three issues for this election.
Compare that to only 9% for White voters
and 20% for Hispanic voters.THE ISSUES THAT MATTERED: CORONAVIRUS, THE ECONOMY & HEALTH CARE
Democrats had more intensity with their top issue (Coronavirus @ 67%) than Republicans did with theirs (Economy @ 53%).
Which of the following issues was the most important to you in the 2020 election?
(Top three combined choices shown)
67% Coronavirus (total: 49%) 29%
31% The economy & unemployment (total: 41%) 53%
41% Healthcare (total 30%) 19%
16% Corruption in Government (total: 20%) 25%
18% Social Security (total: 18%) 18%
9% Immigration (total: 18%) 28%
11% Taxes (total: 18%) 25%
BIDEN 30% Racial inequality (total: 17%) 3% TRUMP
8% Crime & safety (total: 15%) 23%
VOTERS 21% Climate change & the environment (total: 14%) 7% VOTERS
7% National security / Terrorism (total: 13%) 21%
10% Education (total: 10%) 9%
7% The national debt (total: 9%) 10%
13% Income inequality (total: 8%) 4%
6% Supreme Court appointments (total: 8%) 11%
5% Second Amendment / Gun issues (total: 8%) 12%
2% Other (total: 3%) 3%THE TOP 10 ISSUES BY RACE:
The Black was vote motivated by Coronavirus and Racial inequality. Hispanic votes were motivated by a variety of different issues.
Which of the following issues was the most important to you in the 2020 election?
(Top three combined choices shown)
68%
Total White Black Hispanic
57%
53%
49%
45%
43%
41%
34%
33%
32%
31%
30%
29%
27%
21%
20% 20% 20%
19% 19% 19%
18% 18% 18% 18%
17%
16% 16% 16%
15% 15% 15%
14% 14%
13% 13%
10%
9%
8%
5%
Coronavirus The economy & Health care Corruption in Social Security Immigration Taxes Racial inequality Crime & safety Climate change
unemployment governmentTHE TOP 10 ISSUES BY AGE:
Younger voters are much less likely to have voted on the economy and unemployment, and much more likely to have voted on racial inequality and climate change.
Which of the following issues was the most important to you in the 2020 election?
(Top three combined choices shown)
49%
51% 51%
48%
50% Total 18-34 35-49 50-64 65+
44%
43% 43%
41%
35%
32%
31%
29%
27% 27% 27%
26%
24%
22% 22%
20% 20% 20% 20%
19%
18% 18% 18%
17% 17% 17% 17%
16% 16% 16% 16% 16%
15% 15% 15% 15%
14% 14% 14%
13% 13% 13%
12%
11%
10%
Coronavirus The economy & Health care Corruption in Social Security Immigration Taxes Racial inequality Crime & safety Climate change
unemployment governmentVoters are split on their perceptions about the
health of the American economy.
Though a majority are unhappy with the effectiveness of
America’s bid to contain the pandemic.
61%
of all voters prioritize containing the
pandemic over fixing the economy.
(84% of Democrats agree)
(62% of Independents agree)
(37% of Republicans agree)2020 REPORT CARD: Perceptions of the country depend on ideology.
The economy is 50/50. The effort to contain the coronavirus pandemic is slightly upside down in the public’s eyes… but it depends who you ask.
How would you characterize the US economy? How would you rate the US effort to contain the Coronavirus Pandemic?
Very Strong Somewhat Strong Somewhat Weak Very Weak Very effective Somewhat effective Somewhat ineffective Very ineffective
6%
14% 14% 16%
23%
32%
25% 37%
44%
19%
36%
43%
42% 22%
24%
48% 24%
45%
36%
31%
37% 22%
31% 18%
20%
14% 13% 20%
7% 15% 14%
8%
All Voters Republican Independent Democratic
All Voters Republican Independent Democratic
Voters Voters Voters
Voters Voters VotersMOST VOTERS WANT TO PRIORITIZE CONTAINING THE VIRUS
Republicans are the outlier, wanting instead to prioritize rebuilding the economy.
Contain the pandemic Which is a higher Contain the pandemic
priority for you?
61% 62%
Contain the pandemic Contain the pandemic
TOTAL IND
VOTERS 37% VOTERS 84%
39% GOP 38% DEM
VOTERS VOTERS
Rebuild the economy Rebuild the economy
63% 16%
Rebuild the economy Rebuild the economyThere is bipartisan support for further financial
assistance to individuals and small businesses.
When it comes to mask mandates or social distancing
mandates, Democratic voter support remains high (at 86% for
33%
of all voters believe America should do nothing
to respond to the pandemic and
both,) while Republican support drops slightly below a majority instead rely on herd immunity.
(48% and 49%, respectively.)RESPONDING TO THE PANDEMIC:
There is strong bipartisan support for additional financial assistance to individuals and small businesses.
Intensity of support for mask or social distancing mandate varies with ideology.
Please indicate whether you would support or oppose the following responses to the Coronavirus pandemic:
(Showing responses of “Strongly support” and “Somewhat Support” combined)
Total Voters GOP Voters IND Voters DEM Voters
86% 85% 86% 86%
83% 81% 83% 83%
77%
71% 73% 70% 71% 70% 70%
68% 68% 66% 66%
63%
58% 58%
53% 53% 52% 51%
48% 49%
40% 38% 40%
37%
33% 34%
27%
15%
Additional financial Another round of Expanded A nationwide mask A nationwide social Additional financial Mandatory A temporary full Do nothing and rely
assistance to small direct stimulus unemployment mandate distancing mandate assistance to larger vaccinations once economic shutdown on herd immunity
bsuinesses payments to benefits companies available
individualsMOST BELIEVE FACE MASKS ARE A PUBLIC HEALTH RESPONSIBILITY.
…including a majority of both Trump voters AND Biden voters.
Do you consider wearing a face mask in public to be more of a…
81% Total Voters
68% Trump Voters
53%
Biden Voters
33%
22%
13% 14%
10%
6%
Public health responsibility Voluntary personal choice Violation of our rightsSIGNFICANT SKEPTICISM ABOUT THE FIRST CORONAVIRUS VACCINE
Fewer than half of all voters say they’ll take the FIRST vaccine to be offered.
When the FIRST coronavirus vaccine is offered, will you take it?
16%
22% 22%
29%
36% 36% 33% 35%
30% No
30%
31%
25%
I don't know
28% 20%
25%
26% 35%
31%
Yes
54% 55%
47% 46%
43% 42%
38% 35%
34%
Total Voters Trump Biden Voters Male Female 18-34 35-49 50-64 65+
VotersCDC & HEALTHCARE PROVIDER ‘SEAL OF APPROVAL’ CREATES CONFIDENCE
Fauci has been politicized. Trump voters no longer trust him, but he’s the top choice for Biden voters.
Which of the following groups or people would make you feel MOST comfortable that a COVID-19 vaccine is safe and effective?
(Top three combined choices shown)
47% Centers for Disease Control & Prevention (total: 44%) 39%
39% Doctors, nurses, & healthcare providers (total: 42%) 45%
52% Dr. Anthony Fauci (total: 36%) 17%
27% Food and Drug Administration (total: 29%) 32%
21% American Medical Association (total: 27%) 32%
32% Joe Biden (total: 19%) 4%
26% World Health Organization (total: 18%) 8%
3% Donald Trump (total: 16%) 30%
BIDEN TRUMP
12% Your state’s Governor (total: 10%) 8%
7% The White House (total: 8%) 9%
VOTERS 6% American Academy of Pediatrics (total: 6%) 6% VOTERS
5% AARP (total: 5%) 4%
9% None of these (total: 3%) 27%Doctors, nurses, scientists and law enforcement
top the 2020 Trust Index.
Industries hit hardest by the pandemic
like food service and retail top the
39%
of all voters trust that leaders will tell the truth.
Just 48% of all voters trust that
leaders will do the right thing.
2020 Industry Favorability Rankings.2020 TRUST INDEX: DOCTORS, NURSES, & SCIENTISTS TOP THE LIST
Voters have very little trust that their leaders will tell the truth… or even ‘do the right thing. ‘
Please indicate your general, gut-reaction level of TRUST in each of the following.
Doctors & nurses 44% 42% 9% 4%
Scientists 33% 44% 18% 6%
Law enforcement 29% 45% 17% 8%
The Supreme Court 23% 48% 20% 8%
Nonprofit organizations 16% 55% 21% 8%
Academics 18% 45% 23% 14%
Our election process 23% 39% 23% 15%
Financial institutions 13% 48% 29% 10%
Religious Leaders 18% 42% 24% 16%
Environmentalists 20% 40% 23% 17%
The President of the United States 22% 35% 19% 24%
Health insurance companies 14% 42% 30% 13%
Pharmaceutical companies 12% 43% 29% 17%
The ability of our leaders to do the right thing 11% 37% 37% 15%
Trade assocations 10% 37% 38% 15%
The US news media 12% 32% 23% 33%
CEOs of major companies 9% 35% 37% 19%
Professional Athletes 11% 32% 30% 27%
Congress 10% 32% 36% 21%
The ability of our leaders to tell the truth 10% 30% 40% 21%
Professional Sports Team Owners 10% 27% 36% 27%
Social media and Tech companies 9% 26% 30% 35%
Complete Trust Some Trust Very Little Trust No TrustTRUST SPLITS BY VOTE*
BIDEN VOTERS TRUMP VOTERS
36% 50% Doctors & nurses (total: 86%) 38% 49%
38% 49% Scientists (total: 77%) 15% 50%
47% 19% Law enforcement (total: 74%) 41% 43%
45% 18% Supreme Court (total: 72%) 29% 52%
57% 20% Nonprofits (total: 70%) 10% 52%
51% 25% Academics (total: 63%) 11% 37%
49% 18% Our election process (total: 62%) 10% 31%
45% 16% Financial institutions (total: 61%) 12% 51%
36% 17% Religious leaders (total: 61%) 19% 50%
48% 31% Environmentalists (total: 60%) 8% 32%
24% 12% The President of US (total: 57%) 35% 47%
42% 17% Health insurance companies (total: 57%) 12% 43%
41% 15% Pharmaceutical companies (total: 54%) 9% 44%
57% 20% The ability of our leaders to do the right thing (total: 48%) 9% 39%
38% 12% Trade associations (total: 47%) 7% 36%
49% 18% The US news media (total: 44%) 5% 13%
36% 12% CEOs of major companies (total: 44%) 7% 33%
41% 15% Pro athletes (total: 42%) 6% 21%
37% 12% Congress (total: 42%) 8% 27%
Complete Trust
Complete Trust
31% 12% The ability of our leaders to tell the truth (total: 39%) 7% 28% Some Trust
Some Trust 34% 13% Pro team owners (total: 38%) 8% 19%
33% 11% Social media & tech companies (total: 35%) 6% 18%
*Displaying results of “Complete Trust” or “Some Trust” by 2020 Presidential candidate vote2020 INDUSTRY FAVORABILITY RANKINGS
Industries hit hardest by the pandemic (food service & retail) have some of the highest favorability ratings. Health care has the highest ‘very favorable’ rating.
Please indicate your level of favorability for each of the following industries. (total responses shown)
Food Service Industry 30% 57% 9% 4%
Retail Industry 22% 59% 15% 4%
Professional Services Industry 23% 58% 15% 5%
Health Care Industry 34% 45% 15% 6%
Automotive Industry 20% 59% 16% 5%
Defense Industry 26% 50% 17% 7%
Airline Industry 19% 55% 20% 6%
Labor Unions 17% 40% 6% 16%
Financial Services Industry 18% 53% 21% 7%
Oil & Gas Industry 18% 50% 23% 10%
Entertainment Industry 15% 41% 23% 21%
Professional Sports Leagues 15% 38% 25% 23%
News Media / Journalism Industry 15% 35% 20% 30%
Very Favorable Somewhat Favorable Somewhat Unfavorable Very UnfavorableINDUSTRY FAVORABILITY
BIDEN VOTERS TRUMP VOTERS
Very Favorable Somewhat Favorable Very Favorable Somewhat Favorable
53% 32% Food Service Industry (total: 86%) 28% 61%
55% 24% Retail Industry (total: 77%) 21% 63%
55% 26% Professional Services Industry (total: 74%) 19% 60%
40% 38% Health Care Industry (total: 72%) 29% 51%
57% 21% Automotive Industry (total: 70%) 20% 62%
49% 21% Defense Industry (total: 63%) 33% 50%
51% 20% Airline Industry (total: 62%) 19% 59%
49% 23% Labor Unions (total: 61%) 12% 30%
48% 20% Financial Services Industry (total: 61%) 16% 59%
41% 16% Oil & Gas Industry (total: 60%) 19% 60%
54% 20% Entertainment Industry (total: 57%) 9% 28%
46% 20% Professional Sports Leagues (total: 57%) 9% 28%
51% 26% News Media / Journalism Industry (total: 35%) 5% 17%CORPORATIONS OPPOSE REGULATION AT THEIR OWN RISK.
Republican voters are split on how opposition to regulations impacts their views of companies. 6-in-10 Dems & Independents think less of companies who oppose regulations.
Do you have a more favorable or less favorable opinion of corporations that publicly oppose government
regulations on their industry?
11%
18% 18%
26%
Much less favorable
37%
38%
42% Somewhat less favorable
36%
Somewhat more favorable
38%
31% 24%
33%
Much more favorable
13% 14% 15%
7%
All Voters Republican Voters Independent Voters Democratic VotersA majority of voters believe climate change
is an important issue that deserves attention.
71%
of all voters support carbon pricing legislation
that would require companies to compensate
the country for the pollution they emit.
Support for this legislation is bipartisan.
(55% for Republicans,
90% for Democrats)A MAJORITY OF VOTERS CONSIDER CLIMATE CHANGE IMPORTANT:
That said, nearly one-fifth believe that it’s a hoax or that addressing it is actively harmful.
Which of the following statements regarding climate change comes CLOSEST to your opinion?
7% 6% 6% 4%
8% 9% 10% 11% 11%
11%
5% 9%
13%
10% Addressing climate change is harmful and counterproductive
14% 9%
19% 14% 13%
20% 23%
20%
20%
20%
19% Climate change is a hoax and not a threat
21%
27% 34%
38%
Climate change is real, but we can't affect it in any meaningful ways
34% 33% 36% 39%
28%
30%
33% Climate change is important, but it's not a top priority
41%
27% 28% 29% 29% 26%
25% 24%
11%
Climate change is one of my most urgent concerns
Total Trump Biden Male Female 18-34 35-49 50-64 65+
Voters Voters VotersMORE SUPPORT THE POLICY WHEN IT’S NOT CALLED “GREEN NEW DEAL”
The name has been politicized on both sides of the aisle. Overall voter support jumps 12% when the policy is described outside of the name.
Would you support or oppose the incoming presidential
Would you support or oppose the incoming presidential
administration enacting a proposed package of legislation that
administration enacting the Green New Deal?
aims to address economic inequality and climate change?
3% 2%
18% 14%
21% 13%
27%
Strongly Oppose 31%
39% 15%
14%
55%
19%
17%
47% Somewhat Oppose
29% 39%
24%
35%
19%
45% Somewhat Support
67%
24%
15% 36% 38%
32%
21%
Strongly Support
15% 13%
11%
All Voters Republican Independent Democratic All Voters Republican Independent Democratic
Voters Voters Voters Voters Voters Voters
These questions were split sampled within our survey. Respondents only saw one of these questions.72% SUPPORT GOVERNMENT REGULATIONS TO REDUCE POLLUTION.
Voters see a clear role for government in reducing pollution.
Generally speaking, would you support or oppose government implementing
more regulations to reduce pollution?
2%
5%
13% 12%
25%
Strongly Oppose
15% 15%
41%
26% Somewhat Oppose
39% 44%
Somewhat Support
32%
52%
33%
29%
Strongly Support
17%
All Voters Republican Voters Independent Voters Democratic VotersBIPARTISAN SUPPORT FOR CARBON PRICING INITIATIVES.
Once defined, voters support the idea of requiring companies to compensate the country for the pollution they emit.
One policy solution on the table to address climate change is the idea of asking companies that emit
significant amounts of carbon pollution to compensate the country for the pollution they emit. Would you
support legislation that requires companies that emit carbon pollution to pay a financial price?
10% 3%
12% 8%
23%
Strongly Oppose
16% 19%
41%
23%
Somewhat Oppose
39%
45%
35% Somewhat Support
49%
32%
26% Strongly Support
20%
All Voters Republican Voters Independent Voters Democratic VotersJUDICIAL REFORM:
Democrats are much more in favor of judicial reform than Republicans. There is bipartisan support for setting minimum requirements for judgeships.
Please indicate whether you would support or oppose the following judicial reform policies.
Showing ONLY combined responses of “Strongly Support” or “Somewhat Support”
Total Voters Republican Voters Independent Voters Democratic Voters
72%
69% 68%
64% 63% 63%
59% 59% 58%
57% 57% 57%
55%
52% 51%
49%
47%
44% 44%
38%
36% 36%
31%
22%
Set minimum age, experience, Enact term limits for Supreme Require the Senate to allow Make it easier to impeach a Allow each president to appoint Increasing the number of
and education requirements for Court Justices and other federal each judicial nominee a Supreme Court Justice and at least one Supreme Court Supreme Court Justices and
nominees for federal judgeships judges rather than lifetime confirmation vote other federal judges Justice judges at every federal level
appointmentsAMERICAN VOTERS ARE SPLIT ON REFUGEE ACCEPTANCE RATES:
81% of Republicans want refugee admission rates to remain where they are now or lower them even further.
56% of Democrats want refugee admission rates to increase from where they are now.
For 40 years, beginning under President Ronald Reagan, the U.S. safely averaged 95,000 refugee admissions every year.
Beginning in 2017, that number was cut to 15,000 refugee admissions.Which statement on refugee admissions do you agree with more?
48%
Total Voters Republican Voters Independent Voters Democratic Voters
33% 32%
31%
28% 29% 28% 27%
25% 24%
21% 20%
18%
16%
11%
7%
America should increase refugee admissions and America should increase refugee admissions but America's refugee admission rates should remain America should continue reducing refugee
return to pre-2017 levels not return to pre-2017 levels where they are now admissions lower than 15,000 per year
Net ‘Increase Total GOP IND DEM
Refugee Rates’ 39% 18% 42% 56%SAMPLE METHODOLOGY
NATIONAL VOTER SAMPLE BREAKDOWN: N=1500
(N=1500 voters; nationally | Fielded online 11/10/20 to 11/19/20; M.o.E +/- 2.5%
Republican* Independent** Democrat***
Party Affiliation 37% 26% 37%
Trump Biden Other
2020 Vote 46% 51% 3%
White Black Hispanic Other
Ethnicity 66% 13% 13% 11%
18-34 30-44 45-64 65+
Age 17% 24% 37% 22%
$150K
HH Income 15% 20% 21% 17% 17% 10%
East Midwest South West
Region 20% 23% 35% 22%
* Republican defined as those who self-report as “Strong Republican” or “Moderate Republican”
**Independent defined as those who self-report as “Independent,” “Independent who leans Republican,” or “Independent who leans Democratic”
***Democrat defined as those who self-report as “Strong Democrat” or “Moderate Democrat”NATIONAL VOTER SAMPLE BREAKDOWN: N=1500
(N=1500 voters; nationally | Fielded online 11/10/20 to 11/19/20; M.o.E +/- 2.5%
Suburban Urban Rural
Locality 52% 29% 19%
Male Female
Gender 48% 52%
Early On Election Day
Vote Type 63% 37%
High School Grad or Less Some College 4-year college grad Masters / Advanced Degree
Education 22% 36% 27% 15%
Party Affiliation 2020 Popular Vote Ethnicity Age HH Income Region Locality Gender Vote Type Education
18-29: 17% $100K: 27% West: 22%
18-29: 17% $100K: 27% West: 22%THANK YOU SEVENLETTER.COM
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