MEDIA KIT 2021 - Printing Impressions

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MEDIA KIT 2021 - Printing Impressions
MEDIA KIT 2021
MEDIA KIT 2021 - Printing Impressions
PRINTING & PACKAGING GROUP
Powered by In-plant Impressions, Packaging Impressions, Printing Impressions, and
Wide-format Impressions, the NAPCO Media Printing & Packaging Group has an audience
reach of more than 235,000 print professionals in the distinct in-plant, package printing
and converting, commercial printing, and wide-format sectors.

The NAPCO Media Printing & Packaging Group takes great pride in providing its audience
with critical information and news about cutting-edge technologies, and processes through
its industry-leading and compelling magazines, e-newsletters, live and virtual events, video
services, and research projects.

The leading resource for in-plant                         The packaging professional’s leading
printers.                                                 source of business solutions.

America’s most influential and widely                     Specifically focuses on innovative,
read resource for the commercial                          high-margin, wide-format digital inkjet
printing industry.                                        applications.

JOB FUNCTION                                               NUMBER OF EMPLOYEES:
   BUSINESS
MANAGEMENT                                                           1-9                              44%
                                    PRODUCTION
      63%                           OPERATIONS
                                                                                                27%
                                    12%
                                                                   10-49

                                                                  50-99       9%
                                   MARKETING/SALES

                                   11%                          100-249       8%
                           PRODUCTION
       ADMINISTRATIVE      MANAGEMENT
        MANAGEMENT

                3%         11%                            250 AND ABOVE            12%

               Interested in learning more about NAPCO Media’s other Impressions brands?
                                      Contact your sales representative for more information.

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MEDIA KIT 2021 - Printing Impressions
A NOTE FROM THE TEAM

                                    WELCOME TO
                                    PRINTING IMPRESSIONS 2021
                                    Printing Impressions provides authoritative coverage
                                    on the industry trends, emerging technologies and
                                    the news in the graphic arts industry with a specific
                                    focus on the commercial printing segment. Our goal is
                                    to connect our readership with cutting-edge solutions
                                    and provide stories of success that will drive the future
                                    goals of their organizations.

                                    Our mission is to build community between our
                                    audience and our clients through integrated media
                                    programs, video services, events, marketing services,
                                    custom content, and e-learning. Our services are
                                    designed to deliver value and provoke actions that
                                    generate measurable results. Your success is our
                                    primary objective.

                                    With that in mind, we have constructed the following
                                    pages to help you meet your definition of success by
                                    offering a multitude of channels and methods to reach
                                    our audience and educate them about your product,
                                    solution or service.

                                    We look forward to partnering with you in 2021 and being
                                    a part of what success means to you and your team.

                                    MARK MICHELSON
                                    Editor-in-Chief

                                    CHRIS CURRAN
                                    Group President

        Printing Impressions 2021       3     piworld.com
MEDIA KIT 2021 - Printing Impressions
BRAND MAP
PRINTING IMPRESSIONS OFFERS SEVERAL CHANNELS AND VEHICLES TO ELEVATE YOUR
BRAND, GENERATE QUALIFIED LEADS AND DRIVE NEW BUSINESS TO YOUR ORGANIZATION.

MAGAZINE                                                    WEBSITE
 Our monthly publication helps our                           Our robust website is designed for
 readers manage their printing businesses                    printers — and it's a platform where
 more efficiently and profitably.                            advertisers get results.
 Reach 43,000+ commercial
 printers with every issue

E-NEWSLETTER                                                E-LEARNING
 We help our audience navigate today's                       Webinars provide full-service, turnkey
 business environment with the top printing                  marketing solutions and are the ultimate
 industry news, analysis and commentary                      opportunity for lead generation and branding.
 right to their inbox.                                       An average of 380 registrants per webinar
 39,000+ opt-in subscribers

VIDEO                                                       E-BLAST & LIST RENTAL
 Bring your brand to life and interact                       Gain access to the largest collection of
 with customers and prospects in a whole                     email addresses in the printing industry, or
 new way with Printing Impressions video                     take advantage of postal list rental.
 services and the Impressions XCHANGE
 LIVE platform.
                                                             70,500+ emails

CUSTOM PROJECTS                                             RESEARCH
 Create custom videos, research reports,                     Attach your brand to an industry-leading
 white papers, case studies and more with                    research report, leveraging our engaged
 our subject matter experts to connect with                  audience and editorial expertise to elevate
 your customers in a whole new way.                          your brand with thought leadership.

AUDIENCE RETARGETING                                        LIVE EVENTS
 Increase contact with your branding using                   Printing Impressions presents live events
 multiple touchpoints across many contexts                   throughout the year that bring together the
 to help increase conversion. Address your                   brightest minds and the most innovative
 audience with components designed for                       technologies in the industry.
 brand awareness as well as lead generation.

                            Printing Impressions 2021   4    piworld.com
MEDIA KIT 2021 - Printing Impressions
PRINT AUDIENCE

Reach more than 43,000
commercial printers with every issue.
PRINTING IMPRESSIONS PROVIDES AUTHORITATIVE COVERAGE ON THE INDUSTRY TRENDS, EMERGING
TECHNOLOGIES AND THE STORIES BEHIND THE NEWS IN THE GRAPHIC ARTS INDUSTRY.

JOB FUNCTION                                                  INDUSTRY

      BUSINESS
   MANAGEMENT                                                    COMMERCIAL PRINTER:                         80%
          72%                       PRODUCTION
                                    MANAGEMENT

                                    16%                               TRADE BINDERY:    10%

                                                                         NEWSPAPER :    8%

                                PRODUCTION
                                OPERATIONS
                                                                        PRINT BUYER:   2%
                                12%

NUMBER OF EMPLOYEES

                                                               Printing Impressions provides a robust platform
            1-9                                     38%        and multiple channels for Canon Solutions
                                                               America to engage with customers and
          10-49                       28%                      prospects in the commercial printing segment.
                                                               We leverage the outreach from Printing
                                                               Impressions’ magazine, website, e-newsletter
          50-99    9%                                          and their live events to share our messaging
                                                               regarding our products with their highly
                                                               engaged audience. NAPCO Media is a true
        100-249     10%                                        partner in supporting our marketing efforts.

                                                                     — TONYA POWERS
  250 AND ABOVE           15%                                          MARKETING DIRECTOR
                                                                       CANON SOLUTIONS AMERICA

                                                                                              DOWNLOAD
                                                                                              PRINT SPECS
                        Printing Impressions 2021         5     piworld.com
MEDIA KIT 2021 - Printing Impressions
EDITORIAL CALENDAR
PRINTING IMPRESSIONS 2021 EDITORIAL CALENDAR
MONTH                            FEATURES                                                                                BONUS DISTRIBUTION

 JANUARY                         n Top 25 “Hot Markets for Print Demand” Annual Forecast
 Ad Close: Dec. 18, 2020         n 2021 Economic Outlook and Key Legislative Issues on Capitol Hill
 Materials Due: Dec. 23, 2020    n Convergence Case Studies: Expansion Into New Markets

 FEBRUARY                        n Adding Value With Enhancements and Digital Embellishments
 Ad Close: Jan. 15, 2021         n Avoiding Binding/Finishing Bottlenecks in Short-Printing
 Materials Due: Jan. 20, 2021    n Convergence Case Studies: Expansion into New Markets

 MARCH                           n Profiles of Young Up-and-Comers in the Printing Industry
 Ad Close: Feb. 14, 2021         n Staffing/Training Best Practices in Response to an Aging Workforce
 Materials Due: Feb. 18, 2021    n Convergence Case Studies: Expansion into New Markets

 APRIL                           n Growth Opportunities for Commercial Printers in Packaging
 Ad Close: March 16, 2021        n Paper Chase: Availability and New Developments in Printing Stocks
 Materials Due: March 19, 2021   n Convergence Case Studies: Expansion into New Markets

 MAY                             n Benefits of Web-to-Print Workflows and Online Storefronts
 Ad Close: April 12, 2021        n Marketers and Brand Owners: Print Provider Requirements and How to Sell Them
 Materials Due: April 15, 2021   n Convergence Case Studies: Expansion into New Markets

 JUNE                            n Cost Justification Considerations for Production Inkjet Presses                      n Inkjet Summit 2021,
 Ad Close: May 14, 2021          n Preview to Inkjet Summit 2021                                                           July 26-28,
 Materials Due: May 17, 2021     n Opportunities for Commercial Shops in Wide-Format Digital Printing                      Austin, Texas

                                 n Profiles of 2021 Printing Impressions/RIT Printing Industry Hall of Fame Inductees
 JULY
                                 n Managing Clients’ Color Expectations Across Multiple Platforms
 Ad Close: June 9, 2021
                                    (Offset/Digital/Wide-Format)
 Materials Due: June 14, 2021
                                 n Convergence Case Studies: Expansion into New Markets

 AUGUST                          n Printing Impressions Top 100 Print Buyers for 2022 Ranking and Analysis              n PRINTING United Expo,
 Ad Close: July 13, 2021         n Preview to PRINTING United Expo                                                         Oct. 6-9,
 Materials Due: July 18, 2021    n Convergence Case Studies: Expansion into New Markets                                    Orlando, Florida

 SEPTEMBER                       n Innovators: Recognizing Best-in-Class Companies                                      n PRINTING United Expo,
 Ad Close: Aug. 17, 2021         n PRINTING United Expo New Product Showcase                                               Oct. 6-9,
 Materials Due: Aug. 20, 2021    n Key Takeaways from Inkjet Summit 2021 Special Section                                   Orlando, Florida

 OCTOBER                         n 2021 Gold Ink Award Winners
 Ad Close: Sept. 17, 2021        n State of Industry M&A Activity: What’s Hot, What’s Not
 Materials Due: Sept. 22, 2021   n Convergence Case Studies: Expansion into New Markets

 NOVEMBER                        n Key Takeaways and Post-Show Coverage of PRINTING United Expo 2021
 Ad Close: Oct. 12, 2021         n LED-UV Advancaements in the Sheetfed Offset Pressroom
 Materials Due: Oct. 15, 2021    n Convergence Case Studies: Expansion into New Markets

 DECEMBER                        n 38th Annual Printing Impressions 400 & Who’s Who in Printing
 Ad Close: Nov. 18, 2021         n Fast-Track Companies on the Printing Impressions 400
 Materials Due: Nov. 24, 2021    n Business Outlooks and Rankings of Sales Leaders in Key Print Markets

                                 Printing Impressions 2021           6         piworld.com
MEDIA KIT 2021 - Printing Impressions
E-NEWSLETTER
ALIGN YOURSELF WITH LEADING INDUSTRY KNOW-HOW AND BEST PRACTICES!

PRINTING IMPRESSIONS E-NEWSLETTER                                                                728x90
                                                                                                          A
Delivered Daily to                                                           970x250

39,000+ subscribers
A     LEADERBOARD
      • 728x90 - $3,675
      • 970x250 (scales to 728 x 188) - $1,495

B     SECONDARY SPONSOR
      • 300x250 - $3,125

C     REGULAR SPONSOR
      • 300x250 - $2,450

Featured Resources - $3,675                                                            300x250            B
Highlight your white paper, demo, video, webinar or any
lead generation asset in the Featured Resources Section.

 SPECIAL FIRST-TIME RATES AVAILABLE – CALL US!

       Leads, Leads
       & More Leads!
                           DOWNLOAD
                           E-NEWS SPECS

                                                                                       300x250            C

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MEDIA KIT 2021 - Printing Impressions
E-NEWSLETTER TAKEOVER
WANT YOUR BRAND TO STAND OUT?
TAKE OVER THE PRINTING IMPRESSIONS E-NEWSLETTER

E-NEWSLETTER TAKEOVER

INCLUDES:
                                                                                        728x90   A
                                                                    970x250

A 	LEADERBOARD (728x90) OR
     BILLBOARD (970x250 scales to 728 x 188)

B    MEDIUM RECTANGLE 1 (300x250)

C   	
     MEDIUM RECTANGLE 2 (300x250)
     Should be different creative from “B” position
                                                              D                                      E
D 	
   SKYSCRAPER (160x600)

E 	
   HALF PAGE/FILM STRIP (300x600)

                                                                              300x250            B

                           DOWNLOAD
                           E-NEWS SPECS

                                                                              300x250            C

                              Printing Impressions 2021   8   piworld.com
MEDIA KIT 2021 - Printing Impressions
WEBSITE

                                             PIWORLD.COM

                    A
          640x480                            A    PRESTITIAL AD
                                                  640X480 $150/CPM

  Your Ad Here!
                                             Run-of-Site
                                             B    PUSHDOWN

                                                                         190k+
                                                  970X66 - $150/CPM
              970x66 B
                                             C    LEADERBOARD
                                                  728x90 - $105/CPM

 728x90       970x90 C                            SUPER LEADERBOARD
                                                  970x90 -$120/CPM

                                             D    HALF PAGE/FILM STRIP
                                                                         average monthly
                                                  300x600 - $120/CPM     web page views

              300x250                             MEDIUM RECTANGLE
                                                  300x250 -$55/CPM
                         D
              300x600
                                             Homepage
                                             E    BILLBOARD

             970x250                              970X250 - $150/CPM

                                                  PUSHDOWN
               970x66 E
                                                  970X66 - $150/CPM

                                             F    SUPER LEADERBOARD

 728x90       970x90 F                            970x90 -$120/CPM
                                                                          92k+
                                                  LEADERBOARD
                                                                         average monthly
                                                  728x90 - $112/CPM      Unique Visitors
                                             G    HALF PAGE/FILM STRIP
               300x250                            300x600 - $120/CPM

                         G                        MEDIUM RECTANGLE

               300x600                            300x250 - $68/CPM

                                             DOWNLOAD
                                             WEBSITE SPECS

             Printing Impressions 2021   9       piworld.com
MEDIA KIT 2021 - Printing Impressions
PARTNER VOICES

PARTNER WITH PRINTING IMPRESSIONS TO TELL YOUR STORY

PARTNER VOICES ARE AN EXCELLENT WAY TO ENGAGE WITH OUR AUDIENCE AND TELL YOUR
STORY FROM A TRUSTED 3RD PARTY PERSPECTIVE.

Each Partner Voice is produced in cooperation between our
clients and our special projects team and includes several
design elements to support your messaging. The Partner
Voices remain evergreen on piworld.com for maximum ROI.

Deliverables:
• Your story professionally edited by Printing Impressions
  editorial staff (1,000 - 1,5000 words).*
• Up to two (2) relevant embedded links
• Up to two (2) relevant embedded images
• One (1) relevant embedded video
• Multiple “Road Block” Banners:
          • A 728x90 or 970x60 banner ad.
          • A 300x250 or 300x600 banner ad.
          • A 88x31 or 120x60 logo.

Distribution:
• Evergreen placement on piworld.com
• Up to three (3) placements in Printing Impressions eNewsletter.
• Social channel distribution
• Additional market segment distribution is available through our other
   brands (ask your representative for additional details).

* NAPCO Media's special projects staff is available to develop the content asset. The cost is
   based on the individual requirements (single source, multi-source, word-count, etc.) and will
   be priced accordingly.

                                        Printing Impressions 2021        10        piworld.com
WEBINAR
LEAD GENERATION            |   THOUGHT LEADERSHIP                 |    BRAND AWARENESS

EVERY PRINTING & PACKAGING GROUP WEBINAR IS A FULL-SERVICE, TURNKEY MARKETING
SOLUTION THAT GENERATES LEADS, ENHANCES YOUR BRAND AND IDENTIFIES YOUR
COMPANY AS A THOUGHT LEADER.
When we create a Printing & Packaging Group webinar, we fuse your message with the current interests and needs
of our audience (your targets!). And when all is said and done, you’ll have an online event that’s on-target, expertly
marketed, flawlessly produced and delivers a solid return on investment.

   WEBINARS ARE ACCESSIBLE VIA DESKTOP AND VARIOUS MOBILE DEVICES.

   Printing & Packaging Group webinars are live, hour-long educational sessions that
   feature some of the most renowned experts in the industry, as well as printer panels
   sharing their real-life experiences. Sponsorship provides a unique opportunity to align
   your brand with our editorial content.
   $11,500
   *For multiple brand promotion pricing, contact your sales representative.

                                                              380 AVERAGE
                                                              REGISTRANTS
    NOTEWORTHY                                                PER WEBINAR
   extras:                                                    White Paper Spotlight
                                                              Give us a resource to feature on the event console
                                                              and in post-event emails.

                                                              Webinar Recording
                                                              Use these video files as content on your own site!
                                                              Included in all webinar packages.

                                              Samples: piworld.com/webinars

                                  Printing Impressions 2021       11      piworld.com
CUSTOM VIDEO

Need high-quality videos?
BRING YOUR BRAND TO LIFE AND INTERACT WITH CUSTOMERS AND PROSPECTS IN A
WHOLE NEW WAY.

Using video gives the first-person experience, and that’s the next best thing to a customer
standing right in front of you. From branded product videos and live-streaming to the
tradeshow floor, our end-to-end digital video production services offer a sophisticated blend
of creativity and insight to help you enhance your company’s dialogue in the marketplace.

Services Include:
• Video production, from pre-to post-production. Our
   capabilities include producing, writing, storyboarding,
   cinematography, editing, sound design and motion
   graphics.
• Encoding, streaming and delivery
                                                                                       Inkjet Summit
• Social media and optimized online video strategy to
   determine the life and interactivity of your video after
   the final cut.

Categories:
• Product Videos
• Testimonials
• Trade Show Videos
                                                                                  Colordyne 3600 Retrofit
• Company Profiles
• Training Videos
• And so Much More!

 SEE MORE EXAMPLES AT NAPCOVIDEO.COM

                                                                                 NAPCO Video Sizzle Reel

                                Printing Impressions 2021     12   piworld.com
CLIENT TESTIMONIAL VIDEOS
WHAT’S BETTER THAN A CLIENT TESTIMONIAL VIDEO? ONE THAT CAN BE DONE QUICKLY,
COST-EFFECTIVELY, FROM ANYWHERE IN THE WORLD, AND COMES FROM AN
INDUSTRY-TRUSTED, THIRD-PARTY SOURCE!
From Studio 1500 in Philadelphia, NAPCO Video Services and the editorial staff of Printing
Impressions can interview your clients from around the globe! Sleek “glossy” videos from your
client’s facility are wonderful and can be produced by NAPCO Video Services, but often come
with a high price tag due to T&E requirements. Our testimonial videos take approximately
15 minutes and are a highly effective way for your client to tell their success story with your
products or solutions.

                      Kessler Creative Expands Wide-Format Throughput With Printer Upgrade

Services Include:                                                       Promotion:
• 5- to 10-minute interview via video (or, if local, in-studio)        • Placed 2x on Today on Printing Impressions to 39,000+
  with one of our trusted editors                                         daily subscribers
• Pre-video scheduling and testing                                    • Posted 2x on Printing Impressions social channels
• All video pre- and post-production –                                • Addition
                                                                                 promotional options are available for
  plus encoding, streaming and delivery                                   additional cost – such as e-list blasts
• Preview and approval of the video before it goes live               COST: $5,500
• Your company has full rights to additional
  distribution of the video

 SEE MORE EXAMPLES AT NAPCOVIDEO.COM

                                   Printing Impressions 2021       13       piworld.com
IMPRESSIONS XCHANGE LIVE

Sponsorship Includes:
• Sponsor partner to participate in exclusive chat                            INVESTMENT VALUE:
   video (either alongside client or interviewed by
   Printing & Packaging Group                                                 $7,500 for Live Events
   editorial team)
• Includes all leads from across
                                                                              $5,900 for Pre-Recorded
   all channels
• Promotion of episode via an
   email blast to active printers
                                                                                         Benefits:
                                                                                         • Bring market awareness and position
• Promotion of episode via the
                                                                                            your company as a thought leader
   Printing & Packaging Group
   e-Newsletters                                                                        • Highlight and include a printer client
                                                                                           into the discussion
• Promotion of episode via the
   Printing & Packaging Group social                                                • Demand generation from a trusted
   media channels                                                                      source, reaching 183,000 active printers

• Post Event: Episode resides in one of the Printing &              • Provide printers with educational and valuable content
   Packaging Group Resource Libraries for six months                 • Sponsor can promote two links
   for additional leads (delivered weekly)                              on the Impressions Xchange Live landing page

                                                          Audience
  Powered by In-plant Impressions, Packaging Impressions, Printing Impressions, and Wide-format Impressions,
   the NAPCO Media Printing & Packaging Group reaches more than 183,000 printers in the distinct in-plant,
     package printing and converting, commercial printing, and wide-format sectors via enterprise events,
                     e-newsletters, podcasts, webinars, online content, and social media.

           JOB FUNCTION                             NUMBER OF EMPLOYEES                              SOCIAL

                                                                                                      FACEBOOK
                                                                                                      4,800+ followers

                                                                                                       LINKEDIN
                                                                                                      18,000+ connections

 n 63% Business Management                             n 44% 1-9                                       TWITTER
 n 12% Production Management                           n 27% 10-49                                    18,700+ followers
 n 11% Production Operations                           n 9% 50-99
 n 11% Marketing/Sales                                 n 8% 100-249
 n 3% A
       dministrative Management                       n 12% 250 and above

                                    Printing Impressions 2021   14        piworld.com
E-BLASTS & LIST RENTALS
FILL YOUR SALES FUNNEL FAST WITH PRINTING IMPRESSIONS’ ENGAGED COLLECTION OF
EMAIL ADDRESSES, OR TAKE ADVANTAGE OF POSTAL LIST RENTAL.

E-BLASTS

Get immediate results with email list rental. Promote your brand to established marketing professionals and industry
thought-leaders.

Promote: whitepapers, webinar registration, trade show attendance, road show or open house attendance, sales and
special programs, surveys and more!

70,500+ Printing Impressions email addresses
95,000+ Printing & Packaging Group email addresses
$250/M Base Price $95/M Transmission Fee

POSTAL LIST RENTAL

Selects Available: Industry | Job Function | Region | Printing Capabilities
   • Find selections on job function, industry, services performed, employee size, and more!

               • Serve the executives who make the key purchasing decisions within the commercial printing industry.

                    • PING US FOR MORE INFORMATION ABOUT ALL OF OUR LIST RENTAL OPPORTUNITIES!

                        • Postal lists also available. Base price $135/M | 45,000+ postal records | Selections available

                               Printing Impressions 2021   15     piworld.com
CUSTOM PROJECTS
WORK WITH OUR EXPERT EDITORIAL TEAM TO MAKE YOUR CONTENT RISE ABOVE THE
NOISE. OUR TEAM OF SEASONED PRINTING INDUSTRY PROFESSIONALS MAKES IT EASY
FOR YOU TO GET THE RESULTS YOU WANT IN ORDER TO INCREASE SALES AND GAIN A
LARGER CUSTOMER BASE.

As the go-to source for marketing professionals, the Printing Impressions team offers:
• Professional writers and editors with outstanding knowledge of the printing industry to develop your content
• Decades of experience generating leads and nurturing relationships with printing audiences
• A collaborative process to create engaging content that accomplishes your goals
• Expertly designed pieces by our experienced team of graphic designers

A few examples of what we have done for our partners:
• White Papers
• Case Studies
• Infographics
• eBooks

                                                                   American Litho Continues
                                                                   to Lead the Industry with
       Optimizing Folding                                          Investments in High-Speed
       Carton Production                                           Inkjet and MBO Finishing Lines
       for Maximum Profit                   Economics of
                                            Wide-Format Printing

                              Printing Impressions 2021     16       piworld.com
RESEARCH
ATTACH YOUR BRAND TO AN INDUSTRY-LEADING RESEARCH REPORT,
LEVERAGING OUR ENGAGED AUDIENCE AND EDITORIAL EXPERTISE TO
ELEVATE YOUR BRAND WITH THOUGHT LEADERSHIP

What Can NAPCO Research Do For You?
• NAPCO Research creates data-driven studies that will help you uncover needed marketing intelligence and
   helps you publish branded thought leadership that generates leads, feeds content marketing programs, and
   builds buzz for your business.
• We partner with our clients to IDENTIFY their unique business challenges and create solutions that ENABLE
   deeply informed decision-making and DELIVER results.
• Gain access to the Printing & Packaging Group's engaged audiences of industry executives across key
   industries.

Services Include:                                              Sponsorship Includes:
• Landscape Analysis        • Research-Based                  • Co-branded report with    • Logos on all email,
• Competitive Analysis         Webinars                           logos on front, inside,      online, and any other
                            •B
                              rand Awareness and                 and back covers              report promotions
• Benchmarking
                             Market Positioning                • Report featured on        • All leads generated
• User Research &
                            •P
                              rint Growth Strategies             piworld.com and              from the report
   Analysis
                             & Capital Investment                 distributed through          downloads will be
• Lead Generation                                                 Today on Printing            shared with sponsor
                             Research
• Sales Training                                                  Impressions Newsletter

NAPCO Research Clients

Powered by:

                              Printing Impressions 2021   17        piworld.com
AUDIENCE RETARGETING

Extending Your Reach Extends Awareness
FOLLOW AND RETARGET OUR AUDIENCE WHEREVER THEY TRAVEL ON THE WEB. SCALE
IMPRESSION INVENTORY BY REACHING OUR AUDIENCE ACROSS THE WEB ON OTHER
WEBSITES, SOCIAL NETWORKS AND NEWSLETTERS.

        •A
          ddress top-of-funnel audience with components designed for brand awareness AND
         lead generation.
        • Increase contact with your branding using multiple touchpoints across many contexts to
          help increase conversion.
        •T
          arget our unique audience in the digital channels where they interact most.
        • Use
               targeted creative materials to reach our uniquely qualified audience based on where they are
          in the buying cycle.

 HOW IT WORKS

PRICE

$50 CPM
Minimum 50,000 Impressions to Participate                       Up to     75% boost
                                                                in performance
                                                                over traditional online displays

                               Printing Impressions 2021   18    piworld.com
LIVE EVENTS
RESULTS-DRIVEN HOSTED BUYER EVENTS CONNECTING EXECUTIVE DECISION MAKERS WITH
LEADING SUPPLIERS AND MANUFACTURERS.
As a sponsor of one of the Printing and Packaging Group’s hosted buyer events, you will have guaranteed one-on-
one time with executive decision makers responsible for evaluating and purchasing major technology solutions for
their businesses. Attendees are not only senior-level decision makers, but they have qualified to attend the event
because of their intent to purchase, with budget to support.

Each component of the hosted buyer event is designed to
provide you with quality business development opportunities

      Qualified                                                       Boardroom                  Relationship
                                     1:1 Meetings
      Attendees                                                      Case Studies                  Building

    The hosted buyer              Pre-scheduled 1:1                Showcase your client         Work hard, play hard.
 events match sponsors         meetings match buyers                success stories with     The hosted buyer events
  with buyers who have        and sellers, providing an            attendees looking for     pack months of business-
demonstrated intent and        ideal way to drive sales          solutions to implement in     building opportunities
budget to invest in digital   and solidify partnerships.            their organizations.      into 3 days of meetings,
   printing technology.                                                                      sessions, and networking.

         July 26-28, 2021                            July 26-28, 2021                        November 2021
  Hyatt Lost Pines | Austin, Texas          Hyatt Lost Pines | Austin, Texas          Ponte Vedra Inn & Club | Ponte
        Co-located with the                Co-located with the Inkjet Summit              Vedra Beach, Florida
        Wide-format Summit                       wideformatsummit.com                  digitalpackagingsummit.com
           ijsummit.com

                               Printing Impressions 2021    19       piworld.com
CONNECT WITH US

Our Team

MARK MICHELSON              DENISE M. GUSTAVSON          MARK SUBERS                 CHRIS CURRAN                 STEVE DUCCILLI
Editor-in-Chief             Editorial Director &         President                   Group President              Vice President/
Printing Impressions        Special Projects Editor      Exhibitions & Events        Printing & Packaging Group   Brand Director
215-238-5329                Printing & Packaging Group   PRINTING United Alliance/   NAPCO Media                  Wide-format & Industrial
mmichelson@napco.com        NAPCO Media                  NAPCO Media                 803-807-0521                 Printing, NAPCO Media
                            215-238-5096                 215-238-5092                ccurran@napco.com            513-315-4595
                            dgustavson@napco.com         msubers@napco.com                                        sduccilli@napco.com

BRIAN LUDWICK               JUDE BAKER                   ROGER BAKER                 BILL CURRAN
Vice President/Publisher/   Strategy & Business          Strategy & Business         Senior Strategy & Business
Brand Director              Development Manager          Development Manager         Development Manager
Packaging Impressions       NAPCO Media                  NAPCO Media                 NAPCO Media
719-686-9009                215-238-5316                 215-238-5310                630-323-8934
bludwick@napco.com          jbaker@napco.com             rbaker@napco.com            bcurran@napco.com

Social

FACEBOOK.COM/                      @PICONNECTS                           PIWORLD.COM/                      @PICONNECTS
PICONNECTS                                                               LINKEDIN

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                                    Printing Impressions 2021       20        piworld.com
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