Dairy Farmers - you're amazing! - British Dairying
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Dairy Farmers – you’re amazing!
THE CREAM AWARDS WOULD LIKE TO
AWARD YOU FOR YOUR ENDEAVOURS
THE EVENT IN 2021 WILL EITHER BE A VIRTUAL AFFAIR, OR AT OUR CHOSEN VENUE
Organised by British Dairying
www.britishdairying.co.uk
Thank you to this year’s sponsors
GOOD REASONS
TO ENTER . . . Lead sponsor
An entry in the Cream Awards
does so much for the industry.
It shows what’s happening out
there, the level of innovation
and new ideas and thinking, it’s
inspiring to others and that really
is a positive force for good. It’s
important to show what can be
done with hard work, investment
and ideas, especially now when
crisis more than ever shows how
it’s important to lead the way to a
stronger dairy industry.
Enter your company or
nominate someone. The
campaign provides an excellent
platform to shout about your
business, to help you network
with people and companies
that can help you further your
success. Our awards’ shortlist
are invited to the awards dinner,
and and after the event receive
publicity in the form of article/
interviews about their story.
It’s not just about winning, the
awards campaign really does
help drive the industry forward
for a better tomorrow.
Alan Whibley
Publisher
British Dairying
Publisher Alan Whibley and guests at the 2020 Awards
THE CREAM AWARD
– the overall Dairy Company of the Year,
chosen by the judging panel
– winner of the John Beckett Memorial Cup
– sponsored by Lely Atlantic
Criteria – any company working in the UK dairy chain
What are our judges looking for?
A company working in the dairy industry, contributing to the success
of the dairy industry, you will demonstrate that as a direct result of your
business, and the activity, product or service you offer, your contribution
to the industry is an exemplary one. You will be investing in and confident
of a bright future for dairy. You can enter this category but judges will also
make their choice from all companies entering all categories.
Judged by the Senior Judging Panel and
Sherwin Moazami, Cluster Manager Lely Atlantic
HIGH PERFORMANCE DAIRY FARM
– nomination or self entry
– sponsored by Arla Foods
Criteria – UK dairy producers. Demonstrable measures verified by your
records, consultant, vet or other independent member of the industry.
What are our judges looking for?
We are looking for a farm with high levels of production and cost
efficiency across the board. Whilst maintaining the highest standards
of welfare and a consciousness to minimise the use of antibiotics
Welcome from our lead sponsor 2021 Lely. A few words where possible. The above average all-round performance would be
of introduction from Cluster Manager Sherwin Moazami. demonstrated by records of good physical performance and excellent
financial results represented by year on year low production costs in
“On behalf of Lely I am delighted to be leading the pence per litre (eg NMR records, or other equivalent) achieved
sponsorship for the Cream Awards this year. Now more than through effective management of all aspects of the dairy enterprise.
ever we need to shout out positive messages from the UK Category Judge - Graham Wilkinson, Senior Director,
Member Relations, Arla Foods
dairy industry.
“As a company that’s been providing cowshed solutions DAIRY AMBASSADOR OF THE YEAR
for more than 70 years, Lely is leading the way in farm – nomination or self entry
automation and technology. Today, robotics and data – sponsored by National Farmers Union
Criteria – an individual positively promoting UK dairy
capture as the dairy sector starts to prepare for Brexit and
recover from the effects of Covid-19 will be more important What are our judges looking for?
than ever. An individual who represents the industry at a national level, is respected
by their peers and shows a driving ambition to promote the dairy industry
“One of the main challenges facing dairy farmers today in a positive, creative and successful way to various audiences.
is a shortage of labour, and with the latest information on The award is specifically for a dairy farmer, but others may be considered
immigration post-Brexit, there doesn’t seem to be a clear if the application is exceptional. The person could be a private individual
solution to this in the near future. If anything, it looks as or represent an organisation or company.
Category Judge - Michael Oakes, Dairy Board Chairman,
though the opportunity for European labour to support UK NFU
farmers is diminishing, and unless as an industry we can do
something to encourage more youngsters to stay and develop YOUNGSTOCK - HEALTH & WELFARE AWARD
family businesses, and encourage labour on to the farm, we – nomination by your farm advisor or farm
assurance scheme, or self entry
will be facing a massive challenge. – sponsored by Buitelaar
“So it’s clear that farm automation will have a huge role to Criteria – UK dairy farmers
play moving forwards, as will encouraging the right caliber
of people to come forward and lead the way for dairy. What are our judges looking for?
The dairy farmer/business that demonstrates proactive health and
“Looking back to 1992, when we launched the world’s welfare management of youngstock on farm. The farm herd health
first automated milking system, the Lely Astronaut, it’s plan will be integrated into daily management of the farm, as will the
amazing how far this technology has come. As the UK and use of records and any initiatives undertaken. A team/inclusive approach
in the care of the herd should be demonstrated, with standard protocols
Ireland move closer to a potential ‘no trade deal’ Brexit,
for routine tasks, regular team meetings and biosecurity.
staying ahead of the curve to compete effectively in a global Category Judge - Adam Buitelaar, MD
dairy marketplace will be vital. Farmers must realise that
every cost counts and be ready and able to react quickly TASTE OF EXCELLENCE AWARD IN DAIRY
– taste testing of products at
and effectively to market changes or price differentials, and Morrisons Supermarkets
be geared up to manage future challenges at the click of a Criteria – entries from the food industry – farm or processor
button. – taste tested by food experts and senior product buyers
SENIOR JUDGES
“Robotic milking is where we started, but is by no means
What are our judges looking for? David Cotton (Chair), Mike King, Rob Drysdale,
where we will finish. We recognise that Brexit heralds We will be asking for entries from the dairy industry, from which we will Nicholas Saphir, Sean Rickard, Neil Baker.
uncertain times, but we have some of the best farmers select 20 companies to send dairy products through for taste testing.
producing the highest quality milk to be found anywhere These include: milk, protein products, yoghurts, ice creams, butter and
cheese, and we will choose a winner in each category based on the look, INNOVATION AWARD JUDGES
in the world. In the years ahead we hope to see a far higher Paul Tompkins, John Torrance, Mark Wood,
feel and ‘tasting quality’ on the day.
adoption rate of technology throughout the industry and aim Judged by Morrisons Supermarkets buying team Paul & Steven Miller.
to continue to lead the charge.”
THOSE NOMINATED SO FAR
Milk
ORGANIC DAIRY FARMER OF THE YEAR DAIRY EMPLOYER OF THE YEAR Alastair Johnston
– sponsored by Hi Peak Organic Feeds Two award categories of ‘Farmer employer of the Job title: Senior Farm Business Consultant
Selected from all organic entries this year year’ and ‘Supply trade employer of the year’ Organisation: Promar International
- or you can enter just this category – self-entry, nomination by client or employer
Criteria – UK dairy farmers who operate organic dairy – sponsored by DeLacy Executive Catherine Collins
Job title: NHS Dietician, South East
enterprises. The organic award seeks to recognise Criteria – Supply trade and farm businesses.
Holly Beckett
Shakers
excellence in the rapidly growing organic dairying sector. Shortlist to be selected from self-nominated, nominated and
The judges will also consider organic enterprises that have businesses entered and as part of research and farmer interviews. Job title: Meditative therapist
submitted entries in other categories. Organisation: Focussedfarmers.com
What are our judges looking for? Hannah Batty
What are our judges looking for? This award will spotlight the importance of good staff management Job title: Farm Vet
A showcase organic dairy farm that is demonstrating business and skilled staff across the whole industry. What makes a good Organisation: LLM Farm Vets
success whilst maintaining the highest standards of health & employer and your business a great place to work? If you think your
Phil Ormerod
welfare, fertility rates, good average milk yields, staff engagement. company is deserving of an award then put them forward letting us Job title: Goats farmer, dairy
Overall, a progressive organic operator. know what it is that makes them stand out. How do they manage
Category Judges - Andy King of Barrington Farm the business for success whilst keeping employees involved, Gabby Coles
Dairy Appreciation Award
Partnership and Jon Wilson, Farms Manager at Holt empowered and above all fulfilled in their role? Job title: Herd Manager
Farms/Yeo Valley Farms Organisation: Yeo Valley
The judges will be looking for businesses who really understand the Jimmy Dickinson
DAIRY MARKETING AWARD crucial importance of people management for business success, Job title: Owner
– An award for marketing excellence during showing a real commitment to attracting the best candidates from Organisation: J&E Dickinson, Longley Farm
2019/2020
– consumer or industry-facing.
– Nomination or self-entry
inside or outside the industry; to staff retention, training and
development; individual progression; to involvement, accountability
and motivation to build strong and successful teams. The winning
....for the love of all things dairy Hefin Richards
Job title: Dairy Consultant
Organisation: Rumenation Nutrition Consultancy
Criteria – any business or individual working in the dairy food company or person will demonstrate how they put staff at the heart The ‘Shakers’ campaign has been running
Abi Reader MBE
chain of their businesses to deliver improved productivity and satisfaction. since May and will continue all year, at the Job title: Farm Manager
Category Judge - Stuart Goodinson, Managing Director,
What are our judges looking for? DeLacy Executive Awards we will roll call all of those put forward Organisation: Goldsland Farm, E Reader & Sons
Stand out marketing should speak for itself. It should not be so please keep your nominations coming Paul Macer
creative for creative’s sake, it must be effective, it must deliver AWARD FOR INNOVATION Job title: Partner
what it promises, it must successfully show that it reaches the – product or business innovation in the Organisation: Kite Consulting
aims of those that devised the campaign this can include new dairy chain – self entry Who do you know that stands out from the crowd? Sandra Bell
product marketing and branding, or marketing materials/creative, – sponsored by British Dairying Who’s making a difference right now? Let us know Job title: Marketing Manager
marketing campaigns/tactical elements, marketing initiatives, or Criteria – companies offering products or services by putting their name forward. Organisation: Wensleydale Creamery
marketing distribution successes. Marketing a product or service What are our judges looking for? Robert Cowgill
in the UK dairy industry. Innovation drives the industry forward. Do you or your company
Judged by the Senior Judging panel have an innovation you think is worthy of an award, one that could Who is a ‘Milk Shaker’? Job title: Dairy Farmer
Organisation: Heygill Holsteins
benefit from the positive promotion surrounding such a win? They may be selling dairy products, consumer
Adrian Robinson
YOUNG FARMER OF THE YEAR This could be a technical innovation aimed at producers or advocates, writers, PRs, retailers, trade organisations, Job title: Partner
– nomination or self entry processors, something that aids production efficiency; it could be farmers, transport and delivery, input suppliers, Organisation: Mawley Town Farm
– sponsored by Kite Consulting new medicine, it could be a new concept/new way of thinking
Criteria – dairy farmers under the age of 35 may enter. – it can also be a food innovation. recruitment consultants and more. Anne Harrison
Judged by a select farmer group/previous award The people that make it, buy it, move it, process it, Job title: Dairy Farmer
What are our judges looking for? winners who will review all entries for merit package it, brand it, promote it and love it . . . Organisation: Bassingthorpe Milk
The future of UK farming is dependent on new farmers entering Helen Smith
the industry, and those who can demonstrate a range of HIGH FEED EFFICIENCY AWARD Job title: Dairy Farmer
practical skills, together with a visionary approach to business – an award for high feed conversion Shake things up in 2020 Organisation: Brecks Lane Farm
development, will undoubtedly be the success stories of the rates on farm – self entry or nomination Britain-wide we’ll search for unsung heros Andy Venables
future. By adopting a business and market-focused approach – sponsored by Mole Valley Farmers educating the public about good quality food, Job title: Director/dairy farmer
and embracing newtechnologies, the shortlisted candidates Criteria – UK dairy producers, herd managers
will need to show how they put ideas into practice in order to
quietly getting on with their job, filling in the gaps Organisation: Hillsgreen
develop a sustainable business. Candidates will need to show an What are our judges looking for? in the food chain, delivering this vital commodity, or Sarah Tomlinson
Job title: Dairy Vet and TB Advisory Service
entrepreneurial spirit to capitalise on opportunities, while building The essential ingredient to a high performance, healthy herd is innovating new ideas for the benefit of the industry. Technical Board Director
relationships within the agricultural industry. accurate nutrition. The ability to achieve the optimum balance is Personalities, innovators, fitness promoters, Organisation: Westpoint Farm Vets
Category Judge - Becki Leach, Senior Consultant, the key to driving feed efficiency. Feed selection and profitability
Kite Consulting go hand in hand – the correct feeding regime makes a significant
artisan producers, the list is endless . . . The Academy of Cheese
difference to milk output, milk quality and of course the Job title: The Team
YOUNG DAIRY VET OF THE YEAR sustainability of your herd. Who will you nominate? Dr Jude Capper
– farmer nomination or self entry Category Judge - Dr Chris Bartram, Each issue of British Dairying, in our weekly e-news- Job title: Livestock Sustainability Consultant
– sponsored by Krka Head of Nutrition, Mole Valley Farmers
Criteria – UK dairy vet (an individual) letters, online via our twitter and facebook pages we Jonny Crickmore
Job title: Farmer and Cheesemaker
HEALTH & WELFARE- ZERO LAMENESS AWARD will promote the people you nominate. Organisation: Fen Farm Dairy
What are our judges looking for? – self-entry or nomination
We want to recognise those farm vets recently started working – sponsored by IceRobotics Neil Parish MP for Tiverton & Honiton
within the dairy industry: priority to those with 3-5 years in Criteria – UK Dairy farmers progressively focusing on lameness Sponsored by Katie Evans
practice. Developing vital skills and services in disease prevention Job title: CPM Evaluator
management and mitigation is now seen as big part of the Organisation: Cogent Breeding
farm vet role, with a focus on herd health planning to maximise What are our judges looking for? Colin Hanson-Orr
health and wellbeing. The winner will have shown: How they The judges will be looking for an individual who really understands Job title: Director
provide practical advice to dairy farmers and herdsmen, whilst the crucial importance of lameness management for animal Organisation: Farmtex
working in partnership to meet clear production targets as well-being and its commercial impact. They must show a real
Liz Hoggarth
efficiently and cost-effectively as possible. Good knowledge commitment to reducing lameness and be able to clearly
Job title: North England & Scotland Calf Buyer
transfer skills on business and technology developments. demonstrate the measures that they have taken has reduced
Organisation: Buitelaar
Strong personal communication skills. lameness to very low levels. Judges will particularly be looking for
Category Judge - Charlotte Read, Key Account individuals who understand the different types of lameness and Dan Leedell
Manager, Krka who have developed protocols for prevention, early detection and Job title: Area Sales Manager
treatment that are demonstrably effective and capable of reducing Organisation: Carrs Billington
lameness to extremely low levels.
Category Judge - Dr Nick J Bell MRCVS
CREAM AWARDS ENTRY FORM
Tell us why you feel you or your company You can upload files on the website www.britishdairying.co.uk or email
WHAT TO SUBMIT should win your chosen category (minimum caroline@calderwood.cc For advice on what to include in your entry,
700 words). please call us on 01892 231604 or email us for assistance.
Include as much information as possible about why you think you are the winner
in your chosen field. Evidence of your success is important, as are testimonials, bro- Up to 1,000 words; 700 words minimum.
chures, copies of marketing materials – please send us whatever best supports your A farm stats form may be sent to you to complete to aid your entry.
entry and please take time to ensure that you have clearly shown how you or your Financial statement of your business growth and success to support your entry, can
business stands out among your competitors, and that your unique selling point be included where applicable to the category, such as your turnover for the past
and measure of success is clearly demonstrated. year, or any other growth indication, such as investment in new avenues of business.
CATEGORIES
w YOUNG DAIRY VET OF THE YEAR
w THE CREAM AWARD – the overall Dairy w YOUNGSTOCK - HEALTH & WELFARE AWARD
Company of the Year as nominated by the senior – nomination or self entry - individual entrant – nomination by your farm adviser or farm assurance
judging panel – winner of the John Beckett – sponsored by Krka scheme, or self entry
Memorial Cup - silver trophy – sponsored by Lely – sponsored by Buitelaar
FOR FARM CATEGORIES PLEASE ASK FOR AN ENTRY
FORM, WE WILL NEED TO REQUEST SPECIFIC FARM KPI’S w ORGANIC DAIRY FARMER OF THE YEAR
w DAIRY AMBASSADOR OF THE YEAR TO ASSIST IN THE JUDGING PROCESS
– nomination or self entry – nomination or self entry
– sponsored by National Farmers Union w DAIRY EMPLOYER OF THE YEAR – sponsored by Hi Peak Organic Feeds
– employee nomination or company entry
w HIGH PERFORMANCE DAIRY FARM w YOUNG FARMER OF THE YEAR
– sponsored by DeLacy Executive
– nomination or self entry – nomination or self entry
– sponsored by Arla Foods w AWARD FOR INNOVATION – sponsored by Kite Consulting
– product or business innovation in the dairy industry
w TASTE OF EXCELLENCE AWARD IN DAIRY w HEALTH & WELFARE
– nomination or self entry
– taste testing of products by Morrisons - ZERO LAMENESS AWARD
– sponsored by British Dairying
Supermarkets – nomination or self entry
– please indicate interest in this category w HIGH FEED EFFICIENCY AWARD – sponsored by IceRobotics
and we will contact you with details of – nomination or self entry
what you need to supply – sponsored by Mole Valley Farmers Go to: www.britishdairying.co.uk
to nominate a Milk Shaker today.
w DAIRY MARKETING AWARD – sponsored by Volac
– an award for product marketing or service marketing
in the dairy industry food chain
YOU CAN ONLY ENTER A MAXIMUM OF TWO CATEGORIES. THE CLOSING DATE FOR ENTRIES IS 30TH SEPTEMBER 2020
ENTRANT DETAILS YOU MAY ALSO COMPLETE THIS FORM ON BEHALF OF SOMEONE ELSE
NAME: COMPANY:
FARM NAME (IF APPLICABLE):
ADDRESS:
POSTCODE:
TEL: EMAIL:
NATURE OF BUSINESS:
WHAT DO YOU PRIMARILY PRODUCE/WHAT SERVICES DO YOU SUPPLY?
TOTAL HECTARES FARMED: TOTAL DAIRY: TOTAL ARABLE:
YOUR DETAILS IF NOMINATING THE ABOVE:
TEL: EMAIL:
SEND IN YOUR COMPLETED ENTRY FORM AND SUBMISSION TO:
E: caroline@calderwood.cc, or enter online at www.britishdairying.co.uk
Or post: Cream Awards, British Dairying, 1 Ivy Villas, Whitehill Rd,
Crowborough, East Sussex TN6 1LB
To arrive no later than 30th September 2020 Tel: 01892 231604 Organised by British Dairying
If you do not wish your details to be passed on to a third party, please write to us at the above address. Thank you.
NEED HELP WITH YOUR ENTRY? CALL US ON 01892 231604
The ‘Cream Awards’ – Dairy Industry Trade Awards are a brand name of British Dairying, copyright © British Dairying 2020/21You can also read
