MOTORSHIP MEDIA KIT 2021 - The Motorship
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MOTORSHIP
THE
INSIGHT FOR MARINE MEDIA KIT 2021
TECHNOLOGY PROFESSIONALS
Why The Motorship?
The Motorship is the magazine for senior marine engineers. Since 1920, professionals from ship owners
and operators to ship builders, naval architects and equipment suppliers have relied on The Motorship
to keep up-to-date with news and information that helps them do their jobs and run their businesses
better. The Motorship provides readers with authoritative editorial prepared by writers who are experts
in their field. As shipping finds itself under growing pressure to improve efficiency, The Motorship is a
valuable resource for senior technical management aiming to keep ahead of the market.
The Motorship in Print
The Motorship was first published in 1920 and has been an authoritative voice in the fields of shipping and marine engineering ever
since. With its strong focus on propulsion, machinery and the technical challenges faced by the global merchant fleet, It is a respected
source of information, which our clients trust to deliver their marketing message. The Motorship provides readers with authoritative
editorial prepared by writers who are experts in their field.
The Motorship Online
Motorship.com is a key source of the latest industry news with new content added every day. As a marketing platform, it
can help your business stay ‘front of mind’ for an average of 13,700 unique visitors a month. It is an effective way to make an
impact and drive traffic to your website.
The Motorship Email Marketing
The Motorship e-Newsletter is a summary of the top news stories and is sent every week directly to the inboxes of
over 10,000 key decision-makers. Each issue has one exclusive sponsorship opportunity, offering an extremely effective
way for businesses to communicate announcements, events, product launches and brand messaging.
Promote your business to the right audience,
in the right place and at the right time.
Audience
The Motorship’s audience are technical leaders in ship owning or management companies globally, shipbuilders, naval architects,
engine builders, machinery makers and regulators. They regularly digest content via The Motorship’s print magazine, online at
motorship.com and via email newsletters and job bulletins – presenting clients with multiple channels to offer business marketing
messages to buyers.
The Motorship In Print The Motorship Online The Motorship Email Marketing
12,900 17,300
Print Digital
Magazines circulated Delivered
20,800
Average web visits per month
10,000 Inboxes weekly
24,800 19.5%
Readers open rate
33,100
Page views per month
18%
Opening rate
96%
of readers rate MS ‘good to excellent'
84.4%
Describe the contents as Good-Excellent
89%
Describe the contents as Good-Excellent
Audience
What do readers think of The Motorship?
95% 99% 72% 95%
‘Influences 'Finds it 'are decision 'Would recommend
purchasing informative' makers' to a colleague'
decisions’
Our Audience Adding value to your campaigns
– Reach 5,000 people across our social media channels
The Motorship LinkedIn group has hundreds of members and
offers a great platform for sharing industry best practice and
updates with other businesses in the marine engineering sector.
The Motorship twitter account has over 3,000 engaged
Over 70% followers who regularly boost our content, with a reach of
over 45,000 impressions. Updated daily, The Motorship Twitter
of our audience are
CEOs, Directors or Managers account is a hub for those looking to keep up to date with the
latest and breaking news.
The Motorship Facebook account is updated weekly
and boasts an engaged audience of hundreds, with
a reach of over 2,900 unique impressions.
Tried | Tested | Trusted
Magazine Features
The Motorship’s features give clients the opportunity to place their brand and product messages
alongside relevant, relatable content, increasing exposure to their target audience.
News Review, Leader Briefing: Q&A with Leading Industry Figures, Ship Description, Shipyard Report,
Design for Performance: Novel Aspects of Ship Design, 50 Years Ago: A Look Back at History,
LNG & Alternative Fuels/Battery & Hybrid (alternate each month)
JANUARY JUNE
Regional Focus – Europe. Emissions Reduction Technology. IT & Automation. Regional Focus – The Netherlands. Battery/Hybrid. Turbochargers.
Future Fuels. Four-Stroke Engines. Fuels & Lubrication. Two-Stroke Engines
Electric and Hybrid Marine – TBA
FEBRUARY
Regional Focus – USA. Battery/Hybrid. BWTS. Turbochargers.
JULY/AUGUST
Two-Stroke Engines.
Regional Focus – Middle East Future Fuels. Digitalisation Autonomy.
CMA Shipping – TBA IT & Automation. Four-Stroke Engines.
Seatrade Cruise Global – TBA
Gastech – TBA
MARCH SEPTEMBER
Regional Focus – Asia Pacific. LNG. Fuels & Lubrication. Deck Machinery.
Regional Focus – United Kingdom, LNG. BWTS. IT & Automation.
Four-Stroke Engines.
Two-Stroke Engines
Sea Asia – TBA
London Shipping Week – TBA
Asia Shipping Week – TBA
OCTOBER
APRIL Fuels & Lubrication. Thrusters and Propulsors. Deck Machinery.
Focus: – Germany. Wind Propulsion. Digitalisation Autonomy. Four-Stroke Engines.
Thrusters and Propulsors. Two-Stroke Engines. Regional
Europort – TBA
Propulsion & Future Fuels, 18-20 May, Sofitel Hamburg, Germany Koramarine – TBA
MAY
NOVEMBER
Regional Focus: – Scandinavia. Emissions Reduction Technology.
Regional Focus -China. Turbochargers. Future Fuels.
Condition Based Monitoring. BWTS.
Emissions Reduction Technology. Two-Stroke Engines
Four-Stroke Engines.
Marintec – TBA
Norshipping – TBA
Seawork International, 15-17 June, Southampton, UK
DECEMBER
Regional Focus - Japan. Digitalisation Autonomy. LNG. Battery/Hybrid.
Four-Stroke Engines
Testimonials
‘In spite of so many journals and “My first contact with The Motorship ‘This magazine shows us the future for
magazines making their appearance in magazine happened at around 6 or maritime trips and on-board operations
the global marine scene,The Motorship as the cargo volume increases day by day
7 years old. My father, a marine chief
continues to hold its own in terms of and keeping the safety is the aim so, it
engineer, was a subscriber and It caught
the quality of the contents, the extent means technology. The articles written in
my interest at this very young age, and
of coverage and the quality of the the magazine are linked to the needs for
eventually led me towards a wonderful everybody involved in this market mainly
presentation.’ career of being a marine chief engineer. for the expert team, the crew, the men
Dr.Vis, The Motorship keeps me in touch with who make it happen at any time and this
Director, Viswa Lab new technologies and the informative attention is noted down at this magazine.
reports the magazine has produced over It is a must-read magazine especially for
the years, by their educational concept everyone running on board operations.’
has surely made me a better and open-
minded engineer”. Robert Holtz,
Director, Cargo Draft
François Tremblay,
Algoma Central Corporation
‘The Motorship consistently features ‘The Motorship is an old-established, ‘Each month the Motorship magazine
articles on the cutting edge of marine well-respected technical journal that I brings us up to date concerning new
technology yet does so in a manner know people in the industry read, that technical developments in the marine
which engages the marine professional, gives me confidence that our advertising industry. Being a well known magazine
balanced with a style that allows the material will be seen by exactly the we are confident that our advertisement
general reader to understand the topic.’ people we want to reach.’ reaches the people it is intended for.’
Maurice O’Donoghue, Peter Dan Petersen, Marc Groenewoud,
Global Business Development Manager MAN Diesel Unit Manager Shipbuilding, Future Pipe
Intertek ShipCare Industries BV
Advertising Options
Online Display
Sitewide Leaderboard The Motorship website is a top information resource for
Takeover
MOTORSHIP
THE
the marine engineering industries, with the relaunch of
INSIGHT FOR MARINE
TECHNOLOGY PROFESSIONALS
Motorship.com providing a whole range of new routes to
TOPNEWS market for clients.
The new design, delivering over 33,100 page views to over 13,700
unique visitors per month, provides advertisers the opportunity
FEATURED NEWS
to serve content directly in amongst the editorial via our new ‘tile’
website format.
Left MPU
- Double
SHIPS & YARDS LATEST JOBS
Left MPU Jobs
- Single
Left MPU Left MPU Home Page Only £940pcm 370x340 px
- Single
Advertising Tile Home Page Only £450pcm 370x370 px
Horizontal Banner Horizontal Banner Run of Site £600pcm 1500x180 px
PROPULSION Leaderboard Run of Site £1375pcm 1680x180 px
Advertising Double Skyscraper Run of Site £1375pcm 120x800 px
Tile
Right MPU Run of Site £630pcm 370x340 px
(excl. Home Page)
Advertising Dropdown Flyout £790pcm 1680x180 px
Tile
Premium Jobs Recruitment Section £150pw/£460pcm 1120x437px
Horizontal Banner Sitewide Takeover £2850pcm
Advertising Options
Email Marketing eNewsletter
The Motorship eNewsletter
Sponsor Banner is sent to over 10,000 marine
MOTORSHIP
THE
INSIGHT FOR MARINE
engineering professionals.
TECHNOLOGY PROFESSIONALS
NEWSLETTER
What’s Included
Solus sponsorship of a The Motorship
e-Newsletter, including top banner,
hyperlinks to a URL of the client’s
choice and a sponsored message.
Our eNewsletter receives an average
click-through rate of 3.2%, above
Sponsor Banner
the industry average of 3.1%
Sponsor Message A free artwork service is available
upon request.
*Source Campaign Monitor 2020 Benchmarks
eNewsletter Specification on
£850
Sponsorship request
Advertising Options
Email Marketing eCast
A The Motorship eCast is a
Sponsor Banner blank slate for your content. We
can send a select number of
Your Content client branded emails direct to
the The Motorship database of
over 10,000 marine engineering
professionals.
This enables your business to access
a highly targeted audience using
our email system and e-marketing
Our Audience expertise.
Sponsor Banner
Our eCasts gain an industry beating
Sponsor Message open rate of 20% (+2.1% above industry
average).
We can help with design and
response testing.
*Source Campaign Monitor 2020 Benchmarks
eCast Your Content Specification
to our list
£2295 on request
Service
Advertising Options
Native Advertising
MOTORSHIP
Native Advertising gives clients the opportunity to
THE
INSIGHT FOR MARINE
TECHNOLOGY PROFESSIONALS
COMPANY LOGO
create and curate their own content to sit alongside
The Motorship’s editorial, ensuring it is effectively
Header with distributed and seen by the widest audience.
video/image
The Native Advertising article is signposted within the relevant
editorial category on the home page of The Motorship and links
dynamically to a custom designed page built in collaboration with
clients, which can include text, pictures and video. This ensures the
Images client’s message is delivered in a way that is in context, enduring
and clear.
Web links
The article is also listed under the relevant news tab and is
Banner Ad archived and searchable on the website in perpetuity.
If clients have a Premium Database presence
then the article will also be displayed on their
Premium Database listing.
Videos
Native Specification
Front Page/
Advertising
News
£2850pcm on
Article request
Social Media LinksAdvertising Options
Industry Database
The Motorship Industry Database is a trusted reference source for buyers and
Header Image Company
Logo
specifies wanting to find products and services in the marine engineering sector.
A listing on the industry Database provides opportunities for clients to demonstrate their
Company Info business competencies. New features for premium entries include the ability to add the latest PR,
include marketing information, pictures and video illustrative of client’s competencies and latest
Company Summary with Video achievements, as well as displaying social media links. Our Industry Database receives over 3,750
unique pageviews per month, with an average time on the page of 01:38 minutes.
Improved search functionality will ensure clients’ entries are an enduring investment that will help
their business be seen.
Multimedia
Gallery TYPE RATE
Industry Database Standard Data listing online & Print for 12 months £1095 pa
Industry Database Premium Data listing online & Print for 12 months £1160pa
SOCIAL MEDIA
TWEETS @YOURTWEETS YOUTUBE
Industry Database Industry Database Premium with £2160 pa
Premium Press Release Press Release service
ONLINE FREE STANDARD PREMIUM
Address/contact information l l l
Category headings l 10 10
Website and email links l l l
Post latest news l l l
RELATED NEWS
Company description 30 words 200 words
Your company logo l l
Sponsored keywords 1 3
ADDRESS
Video showreel 2
Image gallery 5
Downloadable PDF’s 1
Map Link
Social media links l
IN PRINT
Category headings 1 1
Company description 30 words 30 words
Address/contact information l lAdvertising Options
Digital Cover Wraps
Get your brand seen by 17,300 industry professionals with our
new Digital Cover Wraps.
YOUR ADVERT WILL
APPEAR HERE By using Digital Cover Wraps, you can get your brand’s message seen by
17,300 Port Strategy readers. The Digital Cover Wrap is a solus sponsored top
and bottom banner and a 40-word sponsored message, as well as a link to
MOTORSHIP
THE
INSIGHT FOR MARINE
your website.
TECHNOLOGY PROFESSIONALS
Digital Cover Wraps offer everything you need to reach your audience,
increase traffic to your website and generate leads.
5 Our digital copies land in over 17,300
inboxes each month
READ YOUR COPY NOW 5 Over 72% of our recipients are in senior
management positions
5 Our digital copies receive an average
open rate of 19.5%
Digital Cover Specification on
£1,700
Wrap requestAdvertising Options
Sponsored Editorial
Sponsored Editorial gives clients
the opportunity for their brand to be
directly associated with any of The
Motorship online news categories.
This allows clients to run a simple strapline
and logo alongside the industry category of
their choice, with direct links to their website
PROPULSION SPONSORED BY YOUR COMPANY when their logo is clicked.
INDUSTRY NEWS
Sponsored Home Page Specification
£1100pcm
Editorial Only on requestAdvertising Options
Premium Jobs
MOTORSHIP
THE
INSIGHT FOR MARINE
Let The Motorship help you find the
best candidate for your business with
TECHNOLOGY PROFESSIONALS
JOBS
our Premium Jobs package, helping
you to place your role in front of our
database of industry professionals.
GO TO MORE JOBS
PREMIUM JOBS
Delivered directly to the inboxes of over 6,700
LOGO LOGO LOGO
subscribed marine engineering professionals
via our The Motorship Jobs Bulletin email, your
JOB TITLE
xx/xx/xxxx
JOB TITLE
xx/xx/xxxx
JOB TITLE
xx/xx/xxxx position will also feature prominently on The
Motorship website and will benefit from priority
in-site search results, placing your vacancy in
LOGO LOGO LOGO
front of a further online audience of over 13,700
JOB TITLE JOB TITLE JOB TITLE
each month.
xx/xx/xxxx xx/xx/xxxx xx/xx/xxxx
Depending on the premium jobs package you
choose, your vacancy will be listed in either one
or two of our jobs bulletin emails and will be
MORE JOBS
featured online for either 2 or 4 weeks.
Jobs Specification Jobs Specification
1 bulletin £150 pw 2 bulletins £460 pcm
Bulletin on request Bulletin on requestAdvertising Options
Premium
Press Release
Press Release Title
As a premium service, The Motorship is
able to handle and promote all clients’
press releases through the dedicated press
release page featured prominently on The
Motorship’s home page.
Clients simply need to send their press release
through to a dedicated email address and The
Motorship will do the rest.
Email Share Print A page will be dedicated to each press release, along
with a carousel of up to 5 images and social media
links. Each press release page links back to the
client’s Industry Database listing.
SHARE THIS ARTICLE
Premium Specification
Press Release
£1110 on requestAdvertising Options
Reach the total audience
The Motorship was first published in 1920 and is an authoritative voice in the fields of
shipping and marine engineering. With its strong focus on propulsion, machinery and the
technical challenges faced by the global merchant fleet. The Motorship website is a top
information resource for the ship owning or management industries, with the relaunch of
Motorship.com providing a whole range of new routes to market for clients.
The Motorship offers display advertising packages across both print and online to suit a range of budgets,
allowing clients to maximise their message visibility across multiple channels.
Print Online 1 Month 3 Months
2 6 Months 10 Months
11 Months
Display Package DPS Leaderboard/ £3995
£6315 £3780
£5685 £3595
£5370 £3195
£5055
Double Skyscraper
Display Package Full Page Left/Right MPU £2895
£3910 £2750
£3520 £2600
£3325 £2315
£3130
Display Package Half Page Right MPU/Banner £2035
£2515 £1935
£2265 £1830
£2140 £1628
£2010
Display Package Quarter Page Tile (Any zone) £1447
£1735 £1400
£1560 £1325
£1475 £1180
£1385
Premium
Display Package Covers Article footer £3820
£4995 £3630 £3440 £3055
Display Package IFC, IBC, Leaderboard/Banner
& Back £2895
£4785 £2750 £2605 £2320Mechanical Data
Print Specifications Online Specifications
Our site incorporates ‘responsive’ designs. It can detect
Vertical Horizontal Leaderboard 1680x180px
the device on which it is being displayed, whether desktop
PC, tablet or mobile, and render with the size, layout and
resolution that makes it easiest-to-read.
Cover 210 x 214* It is very important that the size of online advertisement
Wide Skyscraper 120x800px files match industry standards. The accepted current
industry standard is set by the Interactive Advertising
DPS 420 x 297* Bureau. The IAB Ad Unit Guidelines are intended for
marketers, agencies and media companies for use in
Left MPU 370x340px the creating, planning, buying and selling of interactive
Full Page 210 x 297* marketing and advertising. This standard is applied by
nearly every media company in the world. The following
guidelines apply to material created by Mercator or
Half Page 90 x 272 186 x 132 Right MPU 370x340px
supplied by clients or agencies.
Quarter Page 90 x 132 186 x 62
Tile 370x370px
Industry Database 40 x 58
Horizontal
1500x180px
*3mm bleed on all edges
Banner
We wish to reproduce your images to the highest possible standard. When supplying scans or digital photography, we GIF, animated GIF, JPEG, PNG
recommend that images are captured with a minimum resolution of 300dpi. These should be sent to us in jpeg or TIFF Flash Files should be avoided as they do not render on Apple devices.
format. We cannot be held responsible for the quality of pictures that are supplied digitally. If a Flash File is the only format available, you must supply the file with an embedded tracking code &
a GIF or JPEG.
Most computer monitors only have an effective resolution of around 72dpi. A satisfactory display on screen does not Flash Files will not be accepted for mobile usage, please supply a static image.
mean satisfactory magazine reproduction as more than three times this resolution is needed when lithographic printing An active website URL must be supplied for the advertisement to link to a Directory entry.
is used. Supplied rich media in advertisements is subject to our approval.
PREPARING FILES TO SEND File size
We usually receive artwork by email if the file size doesn’t exceed 8MB. When files are too large to send view e-mail, we Files that are too big slow website loading times for visitors to the site. Supplied material that exceeds the maximum file
can download your artwork directly from a link. size indicated by more than 20% will be returned to the originator for revision.
The maximum file size is 40KB.
FILE TYPES The maximum animation length is 15 seconds.
Print ready PDFs should be made in CMYK (cyan, magenta, yellow and black) using PDFx1a profile. The PDFx1a profile
can be found when exporting to PDF or when distilling a Postscript file using Acrobat Distiller. Production Lead Time
The PDFx1a profile contains a series of well defined subsets that protects the integrity of the fonts and colours contained Client supplied material is required 3 business days in advance of being shown.
therein.
Company Industry Database add-ons
• � Fonts will be properly embedded into the file PDFs, 40KB per item. Max 10 sec loading time.
• � All colour data must be greyscale, CMYK or named spot colours AV/Video content is served via YouTube. Recommended duration is max. 30 seconds. Max file size 250KB. Either:
• � The file cannot contain RGB, LAB data 1. Via your own YouTube account - please supply us with the video code.
• � Encryption cannot be used. 2. Via Mercator Media’s YouTube account - please supply us with a video file (MPEG4 with MP3 audio for best results).
EMS files from Illustrator are acceptable CS2-CS5 (Creative Suite 5), with text save to outlines/paths
or supply all fonts and hi-resolution Photoshop files (300dpi) usually saved in JPG, TIFF, MSD or EMS formats.
While our production department will do everything they can to ensure that your advertising is processed as error-free
as possible, we cannot take responsibility for the colour reproduction of any PDFs containing
RGB pictures and logos.Contact
MOTORSHIP
THE
INSIGHT FOR MARINE
TECHNOLOGY PROFESSIONALS
Toni Sibley
Media Manager
Email
tsibley@motorship.com
Nick Edström Louise Clarke
Editor Head of Sales
Email Email
nedstrom@mercatormedia.com lclarke@mercatormedia.com
Rebecca Jeffrey Anne-Marie Causer
News Reporter News Editor
Email Email
rjeffrey@mercatormedia.com acauser@mercatormedia.com
The Motorship is produced by Mercator Media Limited, a B2B
media company based in Fareham, Hampshire, UK. Established
in 1989, Mercator Media Ltd is a niche publishing company that
knows how to create and disseminate the vital content that
Mercator Media Limited moves markets.
Spinnaker House Waterside Gardens
Fareham Hampshire PO16 8SD Registered in England. Company Number 2427909
UK Registered office address: Spinnaker House,
Waterside Gardens, Fareham, United Kingdom. PO16 8SD
Tel: +44 1329 825335
Web: Motorship.comYou can also read
