MEDIA KIT 2021 - In-plant Impressions

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MEDIA KIT 2021 - In-plant Impressions
MEDIA KIT 2021
MEDIA KIT 2021 - In-plant Impressions
PRINTING & PACKAGING GROUP
Powered by In-plant Impressions, Packaging Impressions, Printing Impressions, and
Wide-format Impressions, the NAPCO Media Printing & Packaging Group has an audience
reach of more than 235,000 print professionals in the distinct in-plant, package printing
and converting, commercial printing, and wide-format sectors.
The NAPCO Media Printing & Packaging Group takes great pride in providing its audience
with critical information and news about cutting-edge technologies, and processes through
its industry-leading and compelling magazines, e-newsletters, live and virtual events, video
services, and research projects.

The leading resource for in-plant                          The packaging professional’s leading
printers.                                                  source of business solutions.

America’s most influential and widely                      Specifically focuses on innovative,
read resource for the commercial                           high-margin, wide-format digital inkjet
printing industry.                                         applications.

JOB FUNCTION                                                NUMBER OF EMPLOYEES:
   BUSINESS
MANAGEMENT
                                                                      1-9                                44%
                                     PRODUCTION
      63%                            OPERATIONS
                                                                    10-49                      27%
                                     12%
                                                                   50-99            9%
                                    MARKETING/SALES

                                    11%                          100-249            8%
                           PRODUCTION
       ADMINISTRATIVE      MANAGEMENT
        MANAGEMENT

                3%         11%                             250 AND ABOVE                 12%

           Interested in learning more about NAPCO Media's other Printing & Packaging Group brands?
                                               Contact your sales representative for more information.

                           In-plant Impressions 2021   2       InPlantImpressions.com
MEDIA KIT 2021 - In-plant Impressions
A NOTE FROM THE TEAM

                                    WELCOME TO
                                    IN-PLANT IMRESSIONS 2021
                                    In-plant Impressions is the only graphic arts magazine
                                    written specifically for the in-plant printing industry,
                                    serving it for more than 65 years.

                                    In-plant Impressions' mission is to provide the most up-
                                    to-date news, guidance, and encouragement to the in-
                                    plant industry. Comprised of a popular print magazine,
                                    live and virtual events, a biweekly e-newsletter, a
                                    resource-rich website, and much more, our services
                                    are designed to deliver value and provoke actions
                                    that generate measurable results. Your success is our
                                    primary objective.

                                    With that in mind, we have provided the following
                                    pages to help you construct a media campaign to reach
                                    our audience and educate them about your product,
                                    solution, or service.

                                    We look forward to partnering with you in 2021 and
                                    being a part of your team's success.

                                    BOB NEUBAUER
                                    Editor-in-Chief/Content Director

                                    CHRIS CURRAN
                                    Group President

        In-plant Impressions 2021     3     InPlantImpressions.com
MEDIA KIT 2021 - In-plant Impressions
BRAND MAP
IN-PLANT IMPRESSIONS OFFERS SEVERAL CHANNELS AND VEHICLES TO ELEVATE YOUR
BRAND, GENERATE QUALIFIED LEADS AND DRIVE NEW BUSINESS TO YOUR ORGANIZATION.

MAGAZINE                                                      WEBSITE
 In-plant Impressions is the only monthly                      A site designed for in-plant printers
 publication dedicated to the in-plant                         — reach your target audience anytime,
 printer.                                                      anywhere.
 Reach 13,000 in-plant printers with                           10,200+ average monthly
 every issue.                                                  unique visitors

E-NEWSLETTER                                                  E-LEARNING
 Published every Wednesday and Friday,                         Webinars provide full-service, turnkey
 In-plant Impressions E-News provides in-plant                 marketing solutions and are the ultimate
 managers with the information they need on                    opportunity for lead generation and branding.
 technical and business-related topics, design,
 prepress, printing, bindery and mailing.                      An average of 350 registrants
 10,300+ opt-in subscribers                                    per webinar

VIDEO                                                         E-BLASTS & LIST RENTAL
 Bring your brand to life and interact                         Gain access to a far-reaching collection
 with customers and prospects in a whole                       of email addresses from across the in-plant
 new way with In-plant Impressions video                       industry, or take advantage of postal list
 services and the Impressions XCHANGE                          rentals.
 LIVE platform.
                                                               28,000+ emails

CUSTOM CONTENT CREATION                                       RESEARCH
 Create custom content (videos, research                       Attach your brand to an industry-leading
 reports, white papers, case studies and                       research report, leveraging our engaged
 more) with our subject matter experts.                        audience and editorial expertise to elevate
                                                               your brand with thought leadership.

AUDIENCE RETARGETING                                          LIVE EVENTS
 Increase contact with your branding using                     In-plant Impressions presents live events
 multiple touch points across many contexts                    throughout the year that bring together the
 to help increase conversion. Address your                     brightest minds and the most innovative
 audience with components designed for                         technologies in the industry."
 brand awareness as well as lead generation.

                              In-plant Impressions 2021   4    InPlantImpressions.com
MEDIA KIT 2021 - In-plant Impressions
PRINT AUDIENCE

Reach more than 13,000 in-plant
printers with every issue.
IN-PLANT IMPRESSIONS IS THE ONLY GRAPHIC ARTS MAGAZINE WRITTEN SPECIFCALLY FOR IN-HOUSE
PRODUCTION DEPARTMENTS, COVERING TECHNICAL AND BUSINESS-RELATED TOPICS FOCUSING
ON DESIGN, PREPRESS, PRINTING (OFFSET AND DIGITAL), BINDERY AND MAILING.

JOB FUNCTION                                              INDUSTRY
                                                                   MANUFACTURER                         26%
   BUSINESS
MANAGEMENT                                                 COLLEGE OR UNIVERSITY                  16%
     97%                                                            DISTRIBUTOR,
                                                          WHOLESALER, OR RETAILER               13%
                                                                        PUBLISHER          9%
                                                                     GOVERNMENT            9%
                                                                CREATIVE SERVICES
                                                                       OR AGENCY       8%
                                                               FINANCIAL SERVICES      8%
                    PRODUCTION
                    OPERATIONS                                       SCHOOL OR
                                                                                      6%
                                                                 SCHOOL DISTRICT
                    3%                                                 NONPROFIT      5%

               NUMBER OF EMPLOYEES

                        1-9                                                           55%

                      10-49                         18%

                      50-99            7%

                    100-249            7%

              250 AND ABOVE                   13%
                                                                                           DOWNLOAD
                                                                                           PRINT SPECS
                        In-plant Impressions 2021     5      InPlantImpressions.com
MEDIA KIT 2021 - In-plant Impressions
EDITORIAL CALENDAR
IN-PLANT IMPRESSIONS' 2021 EDITORIAL CALENDAR
MONTH                           FEATURES                                                     BONUS DISTRIBUTION

JANUARY/FEBRUARY                n Finishing Innovation
Ad Close: Jan. 11, 2021         n Profile of Innovative In-plant
Materials Due: Jan. 14, 2021    n Web-to-print Success
                                n Hot Products: Bindery

MARCH                           n Innovative University In-plant
Ad Close: Feb. 8, 2021          n Offset in the In-plant
Materials Due: Feb. 11, 2021    n COVID-19: One Year Later
                                n Wide-format: Innovative Applications

APRIL                           n Inkjet Press Buying Tips
Ad Close: March 12, 2021        n Automated Cutting
Materials Due: March 17, 2021   n Adding Promotional Items to Your Mix
                                n OSHA Standards in the In-plant

MAY                             n Trends and Opportunities with Inkjet                       n IPMA 2021, June 6-10,
Ad Close: April 13, 2021        n Wide-format: Installation Tips                                Des Moines, Iowa
Materials Due: April 16, 2021   n In-Print Contest Winners

JUNE/JULY                       n Profile of In-plant with Inkjet                            n Inkjet Summit 2021 and
Ad Close: June 11, 2021         n Wide-format: Direct-to-Fabric                                 Wide-format Summit 2021,
Materials Due: June 16, 2021    n Preview of Inkjet Summit                                      July 26-28, Austin, Texas
                                n Preview of Wide-format Summit

AUGUST                          n Profile of Innovative In-plant                             n PRINTING United Expo, Oct. 6-8,
Ad Close: July 13, 2021         n Key Takeaways from Inkjet Summit 2021                         Orlando, Florida
Materials Due: July 16, 2021    n Hot Products: Wide-format
                                n Value-Added Services in the In-plant

SEPTEMBER                       n Preview of PRINTING United Expo                            n PRINTING United Expo, Oct. 6-8,
Ad Close: Aug. 11, 2021         n Profile of Successful Wide-format Expert                      Orlando, Florida
Materials Due: Aug. 16, 2021    n Wide-format: The Flatbed Opportunity
                                n PRINTING United New Product Showcase

OCTOBER                         n Profile: Government In-plant
Ad Close: Sept. 14, 2021        n Survey: Government Sector
Materials Due: Sept. 17, 2021   n Adding Efficiency with Print MIS
                                n Garment Printing: Dress Up Your Organization

NOVEMBER/DECEMBER               n Salary Survey
Ad Close: Nov. 9, 2021          n Ranking of Largest In-plants
Materials Due: Nov. 12, 2021    n Profile: Innovative Mail Operation
                                n Mail Lockers

                                  In-plant Impressions 2021             6    InPlantImpressions.com
MEDIA KIT 2021 - In-plant Impressions
E-NEWSLETTER
ALIGN YOURSELF WITH LEADING INDUSTRY KNOW-HOW AND BEST PRACTICES!

IN-PLANT IMPRESSIONS E-NEWSLETTER                                                                      728x90
                                                                                                                A
Delivered Biweekly to
                                                                               970x250

10,300+ subscribers
A     LEADERBOARD
      • 728x90 - $1,525
      • 970x250 (scales to 728x188) - $1,525

B     SECONDARY SPONSOR
      • 300x250 - $1,200

C     REGULAR SPONSOR
                                                                                         300x250
      • 300x250 - $900
                                                                                                   B

Featured Resources - $3,675
Highlight your white paper, demo, video, webinar or any
lead generation asset in the Featured Resources Section.

 SPECIAL FIRST-TIME RATES AVAILABLE – CALL US!

       Leads, Leads                                                                      300x250

       & More Leads!
                                                                                                   C

                           DOWNLOAD
                           E-NEWS SPECS

                              In-plant Impressions 2021    7   InPlantImpressions.com
MEDIA KIT 2021 - In-plant Impressions
E-NEWSLETTER TAKEOVER
WANT YOUR BRAND TO STAND OUT? TAKE OVER THE IN-PLANT IMPRESSIONS
E-NEWSLETTER!

E-NEWSLETTER TAKEOVER

INCLUDES:
                                                                                              728x90
                                                                    970x250                            A

A 	LEADERBOARD (728x90) OR
     BILLBOARD (970x250 scales to 728x188)

B    MEDIUM RECTANGLE 1 (300x250)

C   	
     MEDIUM RECTANGLE 2 (300x250)
                                                              D                                            E
     Should be different creative from “B” position

D 	
   SKYSCRAPER (160x600)

E 	
   HALF PAGE/FILMSTRIP (300x600)

                                                                                300x250
Cost - $3,750                                                                             B

LIMITED AVAILABILITY –
WHILE SUPPLIES LAST!

                                                                                300x250

                                                                                          C

                           DOWNLOAD
                           E-NEWS SPECS

                              In-plant Impressions 2021   8   InPlantImpressions.com
MEDIA KIT 2021 - In-plant Impressions
WEBSITE

                                             INPLANTIMPRESSIONS.COM

                    A
          640x480                            A    PRESTITIAL AD
                                                  640X480 $150/CPM

  Your Ad Here!
                                             Run-of-Site
                                             B    PUSHDOWN
                                                  970X66 - $150/CPM

                                                                          10k+
              970x66 B
                                             C    LEADERBOARD
                                                  728x90 - $105/CPM

 728x90       970x90 C                            SUPER LEADERBOARD
                                                  970x90 -$120/CPM

                                             D    HALF PAGE/FILM STRIP
                                                  300x600 - $120/CPM      Average Monthly
                                                                          Unique Visitors
              300x250                             MEDIUM RECTANGLE
                                                  300x250 -$55/CPM
                         D
              300x600
                                             Homepage
                                             E    BILLBOARD

             970x250                              970X250 - $150/CPM

                                                  PUSHDOWN
               970x66 E
                                                  970X66 - $150/CPM

                                             F    SUPER LEADERBOARD

 728x90       970x90 F                            970x90 -$120/CPM

                                                  LEADERBOARD
                                                  728x90 - $112/CPM

                                             G    HALF PAGE/FILM STRIP
               300x250                            300x600 - $120/CPM

                                                  MEDIUM RECTANGLE
                      G
               300x600                            300x250 - $68/CPM

                                             DOWNLOAD
                                             WEBSITE SPECS

             In-plant Impressions 2021   9       InPlantImpressions.com
MEDIA KIT 2021 - In-plant Impressions
PARTNER VOICES

PARTNER WITH IN-PLANT IMPRESSIONS TO TELL YOUR STORY

PARTNER VOICES ARE AN EXCELLENT WAY TO ENGAGE WITH OUR AUDIENCE AND TELL YOUR
STORY FROM A TRUSTED 3RD PARTY PERSPECTIVE.

Each Partner Voice is produced in cooperation between our
clients and our special projects team and includes several design
elements to support your messaging. The Partner Voices remain
evergreen on inplantimpressions.com for maximum ROI.

Deliverables:
• Your story professionally edited by In-plant Impressions
  editorial staff (1,000 - 1,500 words).*
• Up to two (2) relevant embedded links
• Up to two (2) relevant embedded images
• One (1) relevant embedded video
• Multiple “Road Block” Banners:
          • A 728x90 or 970x60 banner ad.
          • A 300x250 or 300x600 banner ad.
          • A 88x31 or 120x60 logo.

Distribution:
• Evergreen placement on inplantimpressions.com
• Up to three (3) placements in In-plant Impressions E-News.
• Social channel distribution
• Additional market segment distribution is available through our other
   brands (ask your representative for additional details).

*N
  APCO Media's special projects staff is available to develop the content asset. The cost is
 based on the individual requirements (single source, multi-source, word-count, etc.) and will
 be priced accordingly.

                                       In-plant Impressions 2021        10        InPlantImpressions.com
WEBINARS
LEAD GENERATION           |   THOUGHT LEADERSHIP                   |    BRAND AWARENESS

EVERY PRINTING & PACKAGING GROUP WEBINAR IS A FULL-SERVICE, TURNKEY MARKETING
SOLUTION THAT GENERATES LEADS, ENHANCES YOUR BRAND AND IDENTIFIES YOUR
COMPANY AS A THOUGHT LEADER.

When we create a Printing & Packaging Group webinar, we fuse your message with the current interests and needs
of our audience (your targets!). And when all is said and done, you’ll have an online event that’s on-target, expertly
marketed, flawlessly produced and delivers a solid return on investment.

   WEBINARS ARE ACCESSIBLE VIA DESKTOP AND VARIOUS MOBILE DEVICES.

   Printing & Packaging Group webinars are live, hour-long educational sessions that feature
   some of the most renowned experts in the industry, as well as printer panels sharing their
   real-life experiences. Sponsorship provides a unique opportunity to align your brand with
   our editorial content.
                                             $7,500
                              *For multiple brand promotion pricing, contact your sales representative.

                                                               350 AVERAGE
                                                               REGISTRANTS
    NOTEWORTHY                                                 PER WEBINAR
   extras:                                                     White Paper Spotlight
                                                               Give us a resource to feature on the event console
                                                               and in post-event emails.

                                                               Webinar Recording
                                                               Use these video files as content on your own site!
                                                               Included in all webinar packages.

                                             Samples: inplantimpressions.com/webinars

                                   In-plant Impressions 2021       11      InPlantImpressions.com
CUSTOM VIDEO

Need high-quality videos?
BRING YOUR BRAND TO LIFE AND INTERACT WITH CUSTOMERS AND PROSPECTS IN A
WHOLE NEW WAY.

Using video gives the first-person experience, and that’s the next best thing to a customer
standing right in front of you. From branded product videos and live-streaming to the trade
show floor, our end-to-end digital video production services offer a sophisticated blend of
creativity and insight to help you enhance your company’s dialogue in the marketplace.

Services Include:
• Video production, from pre- to post-production. Our
   capabilities include producing, writing, storyboarding,
   cinematography, editing, sound design and motion
   graphics.
• Encoding, streaming and delivery.
• Social media and optimized online video strategy to
   determine the life and interactivity of your video after
   the final cut.

Categories:
• Product Videos
• Testimonials
• Trade Show Videos
• Company Profiles
• Training Videos
• And so Much More!

 SEE MORE EXAMPLES AT NAPCOVIDEO.COM

                                In-plant Impressions 2021     12   InPlantImpressions.com
CLIENT TESTIMONIAL VIDEOS
WHAT’S BETTER THAN A CLIENT TESTIMONIAL VIDEO? ONE THAT CAN BE DONE QUICKLY,
COST-EFFECTIVELY, FROM ANYWHERE IN THE WORLD, AND COMES FROM AN
INDUSTRY-TRUSTED, THIRD-PARTY SOURCE!
From Studio 1500 in Philadelphia, NAPCO Video Services and the editorial staff of In-plant Impressions
can interview your clients from around the globe! Sleek “glossy” videos from your client’s facility are
wonderful and can be produced by NAPCO Video Services, but often come with a high price tag due
to T&E requirements. Our testimonial videos take approximately 15 minutes and are a highly effective
way for your client to tell their success story with your products or solutions.

                          Inkjet Replaces Six Toner Devices at Indiana Farm Bureau In-plant

Services Include:                                                    Promotion:
• 5- to 10-minute interview video (or, if local, in-studio)        • Placed 2x on In-plant Impressions E-News to 10,300+
  with one of our trusted editors                                      subscribers
• Pre-video scheduling and testing                                 • Posted 2x on In-plant Impressions social channels
• All video pre- and post-production –                             • Addition promotional options are available for
  plus encoding, streaming and delivery                                additional cost – such as e-list blasts
• Preview and approval of the video before it goes live            COST: $5,500
• Your company has full rights to additional
  distribution of the video

 SEE MORE EXAMPLES AT NAPCOVIDEO.COM

                                   In-plant Impressions 2021    13       InPlantImpressions.com
IMPRESSIONS XCHANGE LIVE

Sponsorship Includes:
• Sponsor partner to participate in exclusive chat                            INVESTMENT VALUE:
   video (either alongside client or interviewed by
   Printing & Packaging Group                                                 $7,500 for Live Events
   editorial team)
• Includes all leads from across
                                                                              $5,900 for Pre-Recorded
   all channels
• Promotion of episode via an
   email blast to active printers
                                                                                          Benefits:
                                                                                          • Bring market awareness and position
• Promotion of episode via the
                                                                                             your company as a thought leader
   Printing & Packaging Group
   e-Newsletters                                                                         • Highlight and include a printer client
                                                                                            into the discussion
• Promotion of episode via the
   Printing & Packaging Group social                                                • Demand generation from a trusted
   media channels                                                                      source, reaching 183,000 active printers

• Post Event: Episode resides in one of the Printing &              • Provide printers with educational and valuable content
   Packaging Group Resource Libraries for six months                 • Sponsor can promote two links
   for additional leads (delivered weekly)                              on the Impressions Xchange Live landing page

                                                          Audience
   Powered by In-plant Impressions, Printing Impressions, Wide-format Impressions, and Packaging Impressions
    the NAPCO Media Printing & Packaging Group reaches more than 196,000 printers in the distinct in-plant,
      commercial printing, wide-format, and package printing and converting sectors via enterprise events,
                      e-newsletters, podcasts, webinars, online content, and social media.

           JOB FUNCTION                             NUMBER OF EMPLOYEES                               SOCIAL

                                                                                                       FACEBOOK
                                                                                                       4,800+ followers

                                                                                                        LINKEDIN
                                                                                                       18,000+ connections

 n 63% Business Management                             n 44% 1-9                                        TWITTER
 n 12% Production Management                           n 27% 10-49                                     18,700+ followers
 n 11% Production Operations                           n 9% 50-99
 n 11% Marketing/Sales                                 n 8% 100-249
 n 3% A
       dministrative Management                       n 12% 250 and above

                                    In-plant Impressions 2021   14        InPlantImpressions.com
E-BLASTS & LIST RENTALS
FILL YOUR SALES FUNNEL FAST WITH IN-PLANT IMPRESSIONS’ ENGAGED COLLECTION OF
EMAIL ADDRESSES, OR TAKE ADVANTAGE OF POSTAL LIST RENTAL.

E-BLASTS

Get immediate results with email list rental. Promote your brand to established marketing professionals and industry
thought-leaders.

Promote: white papers, webinar registration, trade show attendance, road show or open house attendance, sales and
special programs, surveys and more!

28,000+ In-plant Impressions email addresses
95,000+ Printing & Packaging Group email addresses
$250/M Base Price $95/M Transmission Fee

POSTAL LIST RENTAL

Selects Available: Industry | Job Function | Region | Printing Capabilities
   • Find selections on job function, industry, services performed, employee size, and more!

               • Serve the executives who make the key purchasing decisions within the in-plant printing industry.

                    • PING US FOR MORE INFORMATION ABOUT ALL OF OUR LIST RENTAL OPPORTUNITIES!

                        • Postal lists also available. Base price $135/M | 45,000+ postal records | Selections available

                               In-plant Impressions 2021   15     InPlantImpressions.com
CUSTOM CONTENT CREATION
WORK WITH OUR EXPERT EDITORIAL TEAM TO MAKE YOUR CONTENT RISE ABOVE THE
NOISE. OUR TEAM OF SEASONED PRINTING INDUSTRY PROFESSIONALS MAKES IT EASY
FOR YOU TO GET THE RESULTS YOU WANT IN ORDER TO INCREASE SALES AND GAIN A
LARGER CUSTOMER BASE.

As the go-to source for marketing professionals, the In-plant Impressions team offers:
• Professional writers and editors with outstanding                          • A collaborative process to create engaging content
   knowledge of the printing industry                                            that accomplishes your goals
   to develop your content                                                    • Expertly designed pieces by our experienced team of
• Decades of experience generating leads and                                    graphic designers
   nurturing relationships with printing audiences

A few examples of what we have done for our partners:
• White Papers                     • Infographics                             • Custom Publications
• Case Studies                     • eBooks

       SMART CHANGE STARTS HERE.

       A GUIDE TO PRINT
       EMBELLISHMENT
       AND SPECIALITY
       APPLICATIONS
                                                                                Design Distributors Tag Teams
                                                                                New High-Speed Inkjet Press
                                                                                with High-Speed MBO Finishing
                                                    Optimizing Folding
                                                    Carton Production
                                                    for Maximum Profit

                                       BY PATRICK HENRY

                                    In-plant Impressions 2021            16        InPlantImpressions.com
RESEARCH
ATTACH YOUR BRAND TO AN INDUSTRY-LEADING RESEARCH REPORT,
LEVERAGING OUR ENGAGED AUDIENCE AND EDITORIAL EXPERTISE TO
ELEVATE YOUR BRAND WITH THOUGHT LEADERSHIP

What Can NAPCO Research Do For You?
• NAPCO Research creates data-driven studies that will help you uncover needed marketing intelligence and help
   you publish branded thought leadership that generates leads, feeds content marketing programs, and builds
   buzz for your business.
• We partner with our clients to IDENTIFY their unique business challenges and create solutions that ENABLE
   deeply informed decision-making and DELIVER results.
• Gain access to the Printing & Packaging Group’s engaged audiences of industry executives across key
   industries.

Services Include:                                              Sponsorship Includes:
• Landscape Analysis        • Research-Based                  • Co-branded report with     • Logos on all email,
• Competitive Analysis         Webinars                           logos on front, inside,       online, and any other
                            •B
                              rand Awareness and                 and back covers               report promotions
• Benchmarking
                             Market Positioning                • Report featured on         • All leads generated
• User Research &
                            •P
                              rint Growth Strategies             inplantimpressions.com        from the report
   Analysis
                             & Capital Investment                 and distributed through       downloads will be
• Lead Generation                                                 In-plant Impressions          shared with sponsor
                             Research
• Sales Training                                                  E-Newsletter

NAPCO Research Clients

Powered by:

                              In-plant Impressions 2021   17        InPlantImpressions.com
AUDIENCE RETARGETING

Extending Your Reach Extends Awareness
FOLLOW AND RETARGET OUR AUDIENCE WHEREVER THEY TRAVEL ON THE WEB. SCALE
IMPRESSIONS INVENTORY BY REACHING OUR AUDIENCE ACROSS THE WEB ON OTHER
WEBSITES, SOCIAL NETWORKS AND NEWSLETTERS.

        •A
          ddress top-of-funnel audience with components designed for brand awareness AND
         lead generation.
        • Increase contact with your branding using multiple touchpoints across many contexts to
          help increase conversion.
        •T
          arget our unique audience in the digital channels where they interact most.
        • Use
               targeted creative materials to reach our uniquely qualified audience based on where they are
          in the buying cycle.

 HOW IT WORKS

PRICE

$50 CPM
Minimum 50,000 Impressions to Participate                       Up to     75% boost
                                                                in performance
                                                                over traditional online displays

                               In-plant Impressions 2021   18    InPlantImpressions.com
LIVE EVENTS
RESULTS-DRIVEN HOSTED BUYER EVENTS CONNECTING EXECUTIVE DECISION MAKERS WITH
LEADING SUPPLIERS AND MANUFACTURERS.
As a sponsor of one of the Printing and Packaging Group’s hosted buyer events, you will have guaranteed one-on-
one time with executive decision makers responsible for evaluating and purchasing major technology solutions for
their businesses. Attendees are not only senior-level decision makers, but they have qualified to attend the event
because of their intent to purchase, with budget to support.

Each component of our hosted buyer events is designed to
provide you with quality business development opportunities

      Qualified                                                       Boardroom                     Relationship
                                     1:1 Meetings
      Attendees                                                      Case Studies                     Building

    The hosted buyer              Pre-scheduled 1:1                Showcase your client            Work hard, play hard.
 events match sponsors         meetings match buyers                success stories with        The hosted buyer events
  with buyers who have        and sellers, providing an            attendees looking for        pack months of business-
demonstrated intent and        ideal way to drive sales          solutions to implement in        building opportunities
budget to invest in digital   and solidify partnerships.            their organizations.         into 3 days of meetings,
   printing technology.                                                                         sessions, and networking.

         July 26-28, 2021                            July 26-28, 2021                          November 2021
  Hyatt Lost Pines | Austin, Texas          Hyatt Lost Pines | Austin, Texas             Ponte Vedra Inn & Club | Ponte
        Co-located with the               Co-located with the Inkjet Summit                  Vedra Beach, Florida
        Wide-format Summit                       wideformatsummit.com                     digitalpackagingsummit.com
           ijsummit.com

                               In-plant Impressions 2021    19       InPlantImpressions.com
FORUM

                                          FORUM

OCT. 6-8, 2021 • ORANGE COUNTY CONVENTION CENTER
At the 2019 PRINTING United Exposition, In-plant Impressions, in partnership with the In-plant Printing and Mailing
Association, hosted three successful breakfast and lunch forums designed to give in-plants a platform to learn about
new opportunities for revenue growth in the industry. In 2020, we transformed those sessions into a virtual In-plant
Forum comprising five educational sessions and panel discussions and a host of new product demos for in-plants.
This year, we’re shaking things up again and turning those two previous events into one day-long conference taking
place the day before the PRINTING United show floor opens. As one of eight exclusive sponsors of this event, you will
gain powerful brand recognition from leading in-plants and have the opportunity to discuss applications created by
users of your products.

Sponsorship value:
• Your company name and logo on                • Custom video coverage of the event.       Agenda:
   pre-event promotions and signage               º All videos are professionally shot
                                                                                             • Breakfast and Lunch
• Inclusion in pre-event e-blasts to                and edited by NAPCO’s Video
   drive registration                                Services team                           •W
                                                                                               elcome & Introduction; Bob
                                                                                              Neubauer, Editor-in-Chief,
• Featured Resource in our                      º All videos will include motion
                                                     graphics and watermarked                 In-plant Impressions
  eNewsletter
                                                     branding                                •U
                                                                                               ser panels and educational
• Inclusion in at least two                                                                  sessions moderated by
                                                  º Once the video is shot and edited,
   eNewsletter articles                                                                       Bob Neubauer. Session topics will
                                                     you will receive the final version
• Opportunity to lead a guided 15-min.             to use for future marketing and          focus on applications
  tour of your booth on the opening                  sales efforts                            and opportunities for
  day of PRINTING United (VIP access                                                          revenue growth
                                                • Exclusive access to the
  before show hours)                                                                         • Peer-to-peer
                                                                                                           round table sessions
                                                   in-plant community attending
• List of attendee names &                        PRINTING United                             on relevant topics to in-plants
   organizations 24-48 hours prior to                                                        •N
                                                                                               etworking opportunities
                                                • Two all-access passes for your staff
   the event
                                                • Inclusion in post-event coverage and      • Cocktail
                                                                                                      reception and live
• Complete attendee list with full                                                            entertainment
                                                   the PRINTING United Show Daily
  contact information post-event
                                                                                             PRICE: $15,000
CO-LOCATED WITH:                                  POWERED BY:

                                      In-plant Impressions 2021    20       InPlantImpressions.com
CONNECT WITH US

Our Team

BOB NEUBAUER            DENISE M. GUSTAVSON               CHRIS CURRAN                  MARK SUBERS
Editor-in-Chief         Editorial Director &              Group President               President
In-plant Impressions    Special Projects Editor           Printing & Packaging          Exhibitions and Events
215-238-5312            Printing & Packaging Group        NAPCO Media                   PRINTING United Alliance/
bobneubauer@napco.com   NAPCO Media                       803-807-0521                  NAPCO Media
                        215-238-5096                      ccurran@napco.com             215-238-5092
                        dgustavson@napco.com                                            msubers@napco.com

STEVE DUCCILLI          JUDE BAKER                        BILL CURRAN
Vice President/         Strategy & Business               Senior Strategy & Business
Brand Director          Development Manager               Development Manager
Wide-format &           NAPCO Media                       NAPCO Media
Industrial Printing     215-238-5316                      630-323-8934
NAPCO Media             jbaker@napco.com                  bcurran@napco.com
513-315-4595
sduccilli@napco.com

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                         In-plant Impressions 2021   21        InPlantImpressions.com
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