INVEST ADELAIDE A great place to do business - www.investadelaide.com.au
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INVEST ADELAIDE A great place to do business www.investadelaide.com.au
FACTS ABOUT
SOUTH AUSTRALIA
1.7 $5.2
5 386
UK
NZ
US
Germany
million billion China thousand
Current population Tourism spend Top five countries International visitors
(June 2014) of origin (June 2014)
5.7 29.3 $18.3 175
million million billion thousand
Visitors Visitor nights Retail sales Adelaide Convention
Centre delegates
and visitors
Adelaide, the capital of South Australia,
encompasses the best of both worlds: urban
development and familiar comforts. A well-designed
city, bordered by 900 hectares of green parklands,
Adelaide is serviced by a strong public transport
network and an international airport just 7 kilometres
from the central business district.
Its pleasant Mediterranean climate is enjoyed by
about 1.2 million people who call Adelaide home.
Adelaide ranks fifth (of 140 cities) in The Economist
most recent survey of the world’s cities and has
earned a spot in The Sunday Times’ list of best ADELAIDE
places to live overseas.
SOUTH AUSTRALIA
www.investadelaide.com.au
WHY
ADELAIDE?
ADELAIDE is one of the world’s leading small cities –
a great place to invest, work and grow.
South Australia’s capital offers extensive investment potential and is
consistently recognised as one of the most affordable capital cities to live
and do business in Australia.
The retail, tourism, education, health, professional services,
entrepreneurial, commercial and residential property development sectors
are driving Adelaide forward as an internationally competitive urban hub.
Each day 120,000 skilled workers populate the city, supporting Adelaide’s
5,500+ businesses. Adding to that are 5.7 million visitors to South
Australia each year who bolster the vibrant activity of the city.
Adelaide is currently undergoing more than $3.5 billion of major
development works within the central business district alone including:
• Casino redevelopment, $250 million
• Festival Centre expansion, $400 million
• Adelaide Oval, $535 million
• New Royal Adelaide Hospital, $1.85 billion
• South Australian Health and Medical Research Institute, $200 million
• Victoria Square, $24 million and
• Rundle Mall master plan, $30 million
Strong partnerships between industry and government have heralded
ongoing legislative reforms to make Adelaide the best capital city in
Australia for business.
Adelaide is the place to be in business right now.
City Growth and Investment team:
Patrick Robinson
Senior Advisor, Investment Growth
T +61 (0) 8 8203 7829
M +61 (0) 404 444 251
E p.robinson@adelaidecitycouncil.com
Dominic Pangallo
Advisor, Sector Development
T +61 (0) 8 8203 7593
E d.pangallo@adelaidecitycouncil.com
TOURISM
Invest Adelaide
Fact Sheet
South Australia’s tourism industry is The South Australia has long been A highlight is the historic Adelaide
flourishing with $5.3 billion expenditure internationally regarded for its diverse and Central Markets, a mecca for locally
recorded in the 2013-14 financial year. well-curated events program. Scheduling grown produce and international cuisine
includes pro-cycling’s first race of the year, that showcase Adelaide’s strong food and
Tourism now employs 33,000 people in the the SANTOS Tour Down Under, Adelaide wine culture.
state – three times the number employed by Festival, Adelaide Fringe Festival and world
the mining industry.
15.5 million
music extravaganza WOMADelaide.
The City is the focal point for the tourism The Adelaide Convention Centre has been
sector and the gateway to the State’s tourist voted one of the world’s top conference and Visitor Nights
attractions. A city-based tourism industry meeting venues and is also undergoing an Metro Adelaide
means the state’s capital attracts 56 per cent extensive redevelopment worth almost $400
of total visitor expenditure. million. The first stage of works was finalised
in March 2015 and the second stage – a
However, Adelaide’s appeal as an accessible
regeneration of the exhibition hall – will be
$6.25 million
City in which you can travel from hills to
completed in mid-2017. The venue’s total
beach in 50 minutes allows tourists to easily
capacity is 5000 guests.
explore the many neighbouring regions such
as Barossa, McLaren Vale and Adelaide Hills. Value add from
In support of the City’s growing convention City’s top 10 events
market there are 7000+ hotel rooms
available in the City and growing. Most
hotels are within walking distance from the
Adelaide Convention Centre and the city’s
business and entertainment precincts.
www.investadelaide.com.au
RETAIL
Invest Adelaide
Fact Sheet
Adelaide’s retail precincts are Cafes and pop-up outlets now punctuate Retail expenditure
constantly evolving to provide the east-west pathway that links two other (South Australia)
residents and visitors with a multitude important retail precincts, Adelaide’s East
$14.4 billion
of options from major brands to and West ends.
boutique offerings. 2000
Adelaide’s East End, centred on Rundle
Spread throughout the City from east to
west, north and south, retail dominates
Street, draws on some of the City’s oldest
architecture to set the scene; a blend of
$18.3 billion 2014
several of the main thoroughfares. hospitality and boutique retail shopfronts. Average increase p/a $276 million
The West End hosts a more eclectic mix Average Annual growth 1.7%
At Adelaide’s heart is Rundle Mall, with vintage shops smattered among a
the State’s premier shopping precinct. thriving collection of Adelaide’s newest
A recently completed $30 million upgrade
and significant improvements to the
David Jones and Myer department
small bars and restaurants.
Australian Bureau of Statistics figures
$441.1 million
Value Add
stores have positioned the Mall as a record South Australia enjoyed $18 billion
(Economic Contribution) 2012-13
compelling destination. Apple, Ted Baker, in retail turnover in 2014 up 3.4 per cent on
Tiffany & Co, KoKo Black and Jamie Oliver the previous year.
have recently established stores in the
precinct. New flagship brands and fashion
labels are expected to join more than 700
specialty retailers located in the Mall and
adjacent arcades.
www.investadelaide.com.au
EDUCATION
& RESEARCH
Invest Adelaide
Fact Sheet
$1.2
Higher education has long been one These close links have been formed by a
of the cornerstones of Adelaide’s strong ethos towards research in the public
international appeal and continues to and private sectors.
drive growth in the City.
Adelaide has produced Australia’s highest
Adelaide marked the beginning of a new era
in late 2013 with the opening of the South
billion
Current projects
number of Nobel Prize winners - three of Australian Health and Medical Research in the pipeline
Australia’s 13 – and about 100 Rhodes Institute. More than 700 researchers from
Scholars are former Adelaide alumni. the universities and New Royal Adelaide
23,009
Hospital, conveniently located alongside,
Over 30,000 international students will forge new pathways in an industry
predominantly from China, India and South hungry for growth and excellence.
East Asia study in South Australia every Total International
year at world acclaimed universities and With three lauded public universities Students 2013
education providers. 23,000 are enrolled in (University of Adelaide, University of
City based institutions.
University and commercially-based research
South Australia and Flinders University),
campuses of two leading international
86,000
universities (Torrens University Australia Total Students 2013
and development in Adelaide have led and Carnegie Mellon) and many private,
international change in the biotechnology, specialist and training institutions, Adelaide
agriculture, winemaking, animal science and offers great diversity in further education
information technology fields. and research.
www.investadelaide.com.au
HEALTH
Invest Adelaide
Fact Sheet
Adelaide industries have welcomed “SAHMRI will be a vibrant, globally There are plans for a second SAHMRI wing
the creation of a world-class health recognised research institute which that would almost double the floor space
and biomedical precinct in the north- harnesses dynamic collaborations to deliver of the facility and accommodate research
western corner of the city. tangible health outcomes and community pertaining to the CSIRO’s nutrition and
impacts not just in Australia, but across the health sciences program. This facility
Featuring 25,000 square metres of world,” he said. would include a proton therapy treatment
purpose-built research facilities in the unit and host a clinical trials unit among
South Australian Health and Medical These elements make Adelaide a leader in other features.
Research Institute (SAHMRI), the new this field and there are many opportunities
$2.6
Royal Adelaide Hospital and new University for private investment. Investors can play
of Adelaide medical training facilities, a critical role in the development of health
the area is the largest specialist health services, medical devices, pharmaceutical
zone in the southern hemisphere. industries and the testing, refining and
commercialisation of health research and
billion
More than 8,000 staff – including 1,500 technologies. Invested upgrading the
global medical researchers – and 6,000 Royal Adelaide Hospital
students will be accommodated in the SAHMRI’s specialist fields of interest are:
facilities. heart health, Aboriginal health, mind and
40
brain, cancer, healthy mothers, babies
At the time of opening, SAHMRI executive and children, infection and immunity and
events
director Professor Steve Wesselingh said the nutrition and metabolism.
centre’s potential was unlimited.
40 Health & Medical
conferences in 2017
www.investadelaide.com.au
COMMERCIAL
DEVELOPMENT
Invest Adelaide
Fact Sheet
8.1%
Commercial development is one of Recent changes to Liquor Licensing
Adelaide’s fastest growing sectors and legislation have also accommodated growth
the Adelaide City Council is proactive in small bar venues around the city. More
about facilitating further expansion. than 40 small bars and restaurants have Average annual growth
2006-14
opened in the CBD, particularly in laneways
Council’s strategic plans seek to foster in the east and west ends, giving birth to a
population growth and economic prosperity bustling entertainment scene that reaches
that create new commercial activities.
Strong stakeholder engagement plans
into every corner of Adelaide’s public spaces.
A research report by international real
$666.3m
and business advisory services add value estate and investment management Value of planning
to commercial investment opportunities in approvals in City
firm Jones Lang LaSalle (JLL) identified
the city for all investors from large property Adelaide as a “quiet achiever”. The report
developers to small and medium enterprises states Adelaide consistently achieves
to micro and niche operations. more stable returns compared with other
CBD office markets and enjoys diverse
The State Government has streamlined
quality tenants.
the proposal process for large-scale
developments in particular through red tape
reduction, modified planning processes,
improved infrastructure, engagement with
industry groups and community consultation.
www.investadelaide.com.au
RESIDENTIAL
DEVELOPMENT
Invest Adelaide
Fact Sheet
Adelaide’s ambitious goal of doubling Adelaide City Council is committed to “There’s a new energy in the city at
the City’s population by 2040 will facilitating the growth of supply and demand the moment, a feeling that anything is
require a great deal more residential for residential growth in the City, working with possible with the right vision and some hard
development to support the forecast the State Government. work,” Starfish managing director Damon
growth. Nagel said.
Demographic studies indicate that the
Already, Adelaide is the second fastest proportion of South Australia’s population Starfish Developments is also behind the
growing local government area in the state over 65 will rise dramatically causing two Bohem project on Wright Street in the
with a consistent growth rate of 3 per cent outcomes: a multi-generational workforce City’s West End that will feature 220 one,
in recent years. and a new wave of retirees looking for two and three bedroom apartments. The
lifestyle driven accommodation options. design features two buildings with scaled
Four of the State Government’s strategic heights from 12 to 17 storeys and a two
priorities are centred around housing and This has already become evident in the mix metre vertical garden facade. The $105
housing issues, favouring urban renewal of buyers for off-the-plan apartments Vue million development will begin construction
over urban sprawl, ensuring medium to on King William Street. The $100 million in early 2015.
high density developments will be the way 205-apartment development will become the
6.6%
of the future. city’s tallest residential tower at 27 storeys.
These housing options will accommodate The project, led by Adelaide-based Starfish HOUSES
city residents from workers and young
professionals to retirees, baby boomers
and students.
Developments in collaboration with Asian
Pacific Group, has been well received. 5.5% UNITS
Residential median prices
average annual growth since 2000
(Adelaide local government area)
www.investadelaide.com.au
ENTREPRENEURS
Invest Adelaide
Fact Sheet
Adelaide is an emerging global start-up Many of Adelaide’s business leaders are Global technology leader Microsoft
community. It has developed a strong actively engaged in mentoring young launched its second Australian Innovation
culture of innovation and collaboration entrepreneurs, both independently and Centre in Adelaide in 2015.
among the business community. It has through structured programs. There are
the best coordinated entrepreneurial seven coworking spaces in the CBD alone “We felt South Australia gave us a unique
ecosystem in Australia. that support innovation through collaboration opportunity in terms of access to talent and
and networking. Some spaces are industry – probably more importantly – a joined-up
With low overhead costs, extensive specific and many have been the birthplace ecosystem between industry, government
networking opportunities and formidable of successful technical, creative and and academia to make a go of it,” Microsoft
support from government and the professional ventures. state director Brian Kealey said at the time.
business community, entrepreneurs are
107
readily embraced by the community and The coworking communities work in closely
encouraged to expand their opportunities with local businesses and with Adelaide’s
and build their businesses in Adelaide. universities , many of which offer their own
accelerator programs and coaching. Programs supporting
Both the Adelaide City Council and State entrepreneurs
Government are committed to nurturing Adelaide has well-deserved reputation as
innovators; there are more than 100 a city that is open to innovation and a safe
16,346
programs supporting entrepreneurs and environment to introduce and test new
the majority of these are coordinated by products and services.
Adelaide’s own entrepreneurial community.
Businesses entries
for SA 2013-14
ABS 8165.0 - Counts of Australian Businesses, including Entries and Exits,
Jun 2010 to Jun 2014
www.investadelaide.com.auPROFESSIONAL
SERVICES
Invest Adelaide
Fact Sheet
With the increasing population and
growth of other industry sectors comes
Rising incomes in foreign markets,
substantial infrastructure projects in SA and $6,831 40%
million
the inherent need for support from the ever-increasing demand for technologies
Proportion
professional services. and services are being tracked by the of economic
Adelaide City Council as potential launch activity by
Building a local economy is only possible pads for growth. Value Add (Economic professional
with the expertise of lawyers, accountants, Contribution) 2012-13 services industry
architects, engineers, management Streamlining legislative and tax regimes to
and consultant services, media and reduce red tape and stimulate business is a
37,470 32%
communications, information technology priority of all levels of Government.
specialists and many more.
In 2012 Ernst and Young’s independent
Other industries rely on these services to assessment of savings achieved by the Proportion of
allow them to establish themselves and focus Government’s red tape reduction program employment
on their own specialist fields. confirmed savings to businesses and the by professional
Employment (2011) services industry
community of $151 million. These aspects
further cement Adelaide as one of Australia’s
most affordable capitals to do business.
www.investadelaide.com.auKEY REASONS
to join 5,500 other Adelaide CBD businesses
Top 5
reasons
to invest
1.3m
Metro population
1.42m
Forecast population 2026 151,401
Strong forecast economic Employed in the CBD
and population growth
$18.25b
$47,862
City economy
Highly skilled workforce
1.3m Free Adelaide
average annual wage
square metres of office WiFi across the City
space in the City
Excellent transport
and trade infrastructure
$46,551
South Australia
average annual wage
Affordable commercial
and residential property
$3.5b $36b
One of the most liveable
Current major
development
Planned transport
expenditure next
$51,923
Australian
city’s in the world (5th) 30 years
average annual wage
86,000 18.3% 46.8% 36.8%
7.5% SA 8.1% AUS 29.4% SA 29.4% AUS
Students at City schools, 14.1% SA 36.1% AUS
universities and colleges Post Graduate Bachelor Cert/Vocational
220,000 10 mins 50+ 7,000+
Daily visitors to the CBD Drive from City centre to City hotels and Hotel rooms
Adelaide airport accommodation in the CBDDOING BUSINESS IN ADELAIDE The Adelaide City Council is committed to assisting investors and businesses to achieve success and realise their goals. The Council’s City Growth and Investment team has close ties with local industries and provides focussed services and sound advice, based on experience, during all stages of the investment lifecycle. The Council facilitates investment opportunities as well as provides assistance to access established and emerging networks in business, media, government and niche sectors, as well as informing property solutions and links to relevant grants, sponsorships and incentives.
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