CHOCOLATE MAKER 8 FOOD CRAFTSMEN 16 SPECIAL RECIPES
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1 CHOCOLATE MAKER
8 FOOD CRAFTSMEN
16 SPECIAL RECIPES
16 graphic designerS
8 Food bloggerS
1 COLLECTIVE PROJECT
The relationship with the The attention to the A slower, more natural The authenticity of taste The creation of authentic The creative capital of
earth environment, biodiversity way to live and virtuous sociability ‘savoir faire’
and sustainability
Project by
Sabadì
Happycentro
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3
THE PROJECT
“Every art […] involve the coming into being and the designing act, that is, to consider how
it can come into being an object than could be and not be.”
(Aristotle)
FOOD. their products as complex designers. This thought on other, has to do with and translated into images
CHOCOLATE. projects. the subject of respecting technology which is useful by sixteen Italiangraphic
DESIGN. nature, comparing and for both mankind and the designers.
is a project that talks about Each one of them has contrasting the various environment.
food, but not only: it talks been on their own specific approaches, journeying 16 recipes, 32 posters, 1
about flavour with a capital professional path for years, through the realms of The artisan chocolate book, 1 Taste Alphabet, 1
F and about intrinsic Italian and some of their paths are flavour and fragrance, and of Modica Sabadìis the exhibition.
quality and talent. rather radical, sometimes trying to stimulate all of the leitmotiv, around which Emblematic location of this
against the mainstream, senses, shows once again eight food pairings were journey is an old Florence
Starting off with chocolate following their conviction how the world of food created, along with station, the Leopolda
as our recurring theme, thoroughly, coherently, with and the world of graphic the same number of Station, theatre today of
eightfood craftsmen a clear vision of what they design together possess interpreters of quality, one of the most important
were put around a table; want, and awakening the extraordinary potential for giving life to a new flavour food fairs in Italy, Taste by
these food craftsmen are interest of the press and expression. experience expressed Pitti Immagine.
dedicated pioneers in experts in the sector. They in the form of recipes.
design, applying method are innovators, although Innovation derives from Intelligence, radicated The 9th, 10th e 11th of
and passion, and they many of them dedicate the collective process, in the hands of artisans, March the flavour train
analyze problems of themselves to research which, on one hand, is in enters the crowded kitchen stops in Florence.
production, do meticulous and the recuperating of connection with locality, of eight brilliantfood
research on raw materials, ancient methods. Indeed, humanity, integration bloggers, giving life to
and, consequently, develop we consider them to be and sharing, and, on the sixteen recipes interpreted
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THE CURATORS
Simone Sabaini, originally Happycentro design studio
from the region of Veneto, lies in fair Verona, creating
moved to Sicily, in the projects for communication.
town of Modica, where They have always been
he dedicated himself to fascinated by the uncanny
the production of Sabadì skill and talent of artisans,
artisan chocolate. The and their approach to
will to make an art out design is always the same:
of chocolate motivated whether they think up
him to continuously logos, draw illustrations,
research the good and or manage the production
the beautiful, floating of advertisements, all
between experimentation these activities offer the
and innovation. Ever since same opportunity to mix
the start, he has been very order, complexity and hard
careful in selecting his raw work. They love to foster
materials, and they all come cross-pollination between
from Slow Food sources different forms of artistic
as well as from producers expression. If possible, they
in the fair trade system, never do the same thing
upholding respect for small twice. It’s tiring, but they
indigenous communities, say it’s a great source of
for the environment, and for satisfaction.
biodiversity.
www.happycentro.it
www.sabadi.it
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WHAT#1
POSTERS Color Palette
Thirty-two posters to
tell the eye stories about
flavour. Earth
Each designer was asked Pantone 4625U
to produce a diptych: one
poster is to reveal a recipe
and its procedure, and the
other to give form and
substance to seductive Water
beauty evoked by the Pantone 3262U
recipe.
There is, however, one
limiting parameter: the
artist has to use only
four specific colours, Sun
representing earth, water, Pantone 109U
sunshine and passion.
Passion
Pantone 172U
6 WHAT#2 TASTE ALPHABET Being adamant about the concept of collective sharing, we asked each designer to draw a letter of an alphabet that we named the “Alfabeto Del Gusto” (Taste alphabet). A great deal of effort was invested in terms of continuously experimenting which in the end resulted in the creation of the entire typographic identity of the project. It was an open worksite, intentionally imperfect and incomplete, alive.
7 WHAT#3 THE BOOK The book is intended to save the experiment in a memory, to show how the job is carried out, and to display the birth and growth of the project: all gathered in a small, precious volume. The publishing and distribution of the book is carried out in cooperation with Red Publishing.
8 WHERE Let’s meet at Taste, food shrine where some of the best characters of the Italian artisan panorama show their products. Realities that are characterized by meticulous research on raw materials, production processes, quality of products. A crossroads crossed every year by thousands of visitors, experts and journalists from around the world.
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10 WHO — THE DESIGNERS Artiva www.artiva.it Genova Laura Cattaneo www.halfpastwelve.com Milano
11 WHO — THE DESIGNERS Marco Goran Romano www.behance.net/ goranportfolio Milano Bomboland www.bomboland.com Lucca
12 WHO — THE DESIGNERS Two www.t-wo.it Udine La Tigre www.latigre.net Milano
13 WHO — THE DESIGNERS Duemaninonbastano www.duemaninonbastano.it Milano Studio Iknoki www.iknoki.com Venezia
14 WHO — THE DESIGNERS Gloria Pizzilli www.gloriapizzilli.com Firenze Sarah Mazzetti www.cargocollective.com/ sarahmazzetti Bologna
15 WHO — THE DESIGNERS Daniele Frattolin dentrodaniele.blogspot.it Treviso Simone Massoni www.sketchthisout.com Firenze
16 WHO — THE DESIGNERS Mister Gatto www.mistergatto.com Urbino Filippo Taveri+ Simona Gallo pitaveri@gmail.com Monopoli
17 WHO — THE DESIGNERS Boumaka www.boumaka.it Torino Andren http://andren.tumblr.com Milano
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FOOD+CHOCOLATE
Handicraft producers are The eight different CHOCOLATE WINE PIZZA
real masters of taste in their combinations are organised Simone Sabaini Arianna Occhipinti Simone Padoan
own field. into two distinct sections: www.sabadi.it www.agricolaocchipinti.it www.pizzeriaitigli.it
the first one comes from
They are productive the foodbloggers’ kitchens BEER PASTA
organizations that constitute and the other one comes Baladin - Teo Musso Pasta Mancini
a direct representation of from Simone Sabaini’s own www.baladin.it www.pastamancini.it/
the spirit and personality of handicraft workshop. There
their founders. is also one recipe that is COFFEE PANETTONE
signed by Simone Padoan, Leonardo Lelli Loison
Each one of them will a renowned Italian chef. www.lonardolelli.it www.loison.com
show its own creativity by www.caffelelli.com
producing unexpected food PARMESAN
combinations. RICE Gennari
Riserva San Massimo www.caseificiogennari.it/
The only common ground www.riservasanmassimo.it/
is chocolate!19
FOOD BLOGGERS
Eight out of the CHOCOLATE CHOCOLATE
most brilliant Italian + WINE + PIZZA
foodbloggers Claudia Magistro Alessia Bianchi
have written recipes that www.scorzadarancia.blogspot.it www.dolcezzedinonnapapera.blogspot.it
combine fine chocolate with
other ingredients. CHOCOLATE CHOCOLATE
+ BEER + PASTA
Ornella Daricello Simona Cherubini
giallatraifornelli.blogspot.it simonaskitchen2.blogspot.it
CHOCOLATE CHOCOLATE
+ COFFEE + PANETTONE
Sandra Salerno Ramona Pizzano
www.untoccodizenzero.it farinalievitoefantasia.blogspot.it
CHOCOLATE CHOCOLATE
+ RICE + PARMESAN
Paola Sucato Lucia Arlandini
www.paolasucato.it www.ticucinocosi.com20 CONTACTS Happycentro Sabadì FOOD.CHOCOLATE.DESIGN www.happycentro.it www.sabadi.it www.foodchocolatedesign.it info@happycentro.it info@sabadi.it ciao@foodchocolatedesign..it via C. Ferrari, 9 Via Resistenza Partigiana 37135 Verona — Italy 124 D - 97015 Modica (Rg) P. +39 045 505993 F. +39 045 8232552 Happycentro snc detiene il diritto di proprietà e paternità intellettuale sul progetto realizzato e sulle informazioni in esso contenute, i quali sono tutelati dalle norme vigenti in materia di “Diritti sulle opere dell’ingegno e delle invenzioni industriali” (2575-76-77). La riproduzione e la diffusione di questo materiale può essere concessa previa autorizzazione da parte di Happycentro snc.
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