2014 MOTOGP PRESENTATION - The Power of Dreams
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2014
MOTOGP PRESENTATION
The Power of Dreams
SPORT SPONSORSHIP Sponsorships are used as a means to gain awareness and as an opportunity for a com- pany’s products. In order to maximize a sponsorship investment, a company must associate itself with a property that shares their values and understands their objectives. Today companies across almost every indu- stry use sponsorship as a core element of communicating the essence of their brand to consumers, business customers, employees and investors. Leading corporations invest in multi-million Dollar/Euro sponsorships.
MOTORSPORT SPONSORSHIP Motorsport sponsorship is supporting com- panies build successful brands. Motorsport has emerged as the front run- ner in corporate sponsorship investments: companies recognize that Motorsport sponsorships deliver brand loyalty and a growing fan base, an interactive medium to communicate with consumers and the abi- lity to do more than just associate a company with a property; the company in essence be- comes the relevant property. Motorsport sponsorships have and continue to play a very strategic role in marketing plans because of the sport’s ability to transform brands into lifestyle activities.
INTEREST LEVEL OF MOTORSPORTS IN THE WORLD
100
SOURCE: GOOGLE TREND
70
40
21
12
10
6 7 7
4
2
3
2014 MOTOGP CALENDAR
01 QATAR 02 AMERICAS 03 ARGENTINA 04 SPAIN
05 FRANCE 06 ITALY 07 CATALUNYA 08 NETHERLANDS 09 GERMANY
10 INDIANAPOLIS 11 CZECH REPUBLIC 12 GREAT BRITAIN 13 SAN MARINO 14 ARAGON
15 JAPAN 16 AUSTRALIA 17 MALAYSIA 18 VALENCIA
2014 MOTOGP WORLD CHAMPIONSHIP
18 Grands Prix in 14 countries, 4 continents
12
08
11
05
10
04 06
02
01
07 13 15
9
18
14
17
16
03
MOTOGP KEY NUMBERS
65 1 1st 24
years of history of the most popular motorsports in the world motorcycle Championship Top Riders from Germany, USA, England, Italy, Spain...
TV AUDIENCE
207 25 million
More than 60 Cameramen at each event
Best image definition
Best slow motion Countries receive “live” TV signal of TV wievers per event in EUROPE
Top quality brand definition
4 million 100 million
of TV wievers per event in ITALY of TV wievers per event in the WORLD
HD CAMERA TECHNOLOGY - HIGH DEFINITION SIGNAL
TV BROADCAST
207 countries and territories receive live or same-day-delayed broadcasts
of each Grand Prix, with TV audiences demonstrating continual upward 280 Million
home reached via cable and satellite TV Networks
growth. A regular media presence of more than 600 media representatives
cover each event.
7.309 Hours of Broadcasted TV
AUSTRALIA ARGENTINA AUSTRIA BELGIUM BELGIUM BRAZIL BULGARIA CHINA cZECH REP.
DENMARK EL SALVADOR FINLAND FRANCE GERMANY GERMANY GREECE INDONESIA ISRAEL
ITALY ITALY JAPAN IRELAND NETHERLANDS NEW ZEALAND POLAND PORTUGAL ROMANIA
RUSSIA SERBIA, BOSNIA, SLOVENIA SPAIN SWEDEN SWITZERLAND SWITZERLAND SWITZERLAND TURKEY
MONTENEGRO
UK UK USA & CANADA VENEZUELA ASIA AFRICA MIDDLE EAST LATIN AMERICA
TV AUDIENCE MotoGP spectators are inquisitive and receptive to seeking out and embracing new experiences. MotoGP spectators are generally more positive about sponsors and provide MotoGP partners with increased brand awareness. MotoGP fans typically watch 13 races each year on TV, illustrating viewer loyalty and commitment towards MotoGP and its partners.
TV VIEWERS PROFILE
SOURCE: CFM INTERNETIONAL GMBH
WATCH THE RACES
30% WOMEN WITH
FRIENDS AND FAMILY
70% MEN
82%
AVERAGE YEARS
FOLLOWING MotoGP
13
14
YEARS THAT VIEWERS HAVE
BEEN FOLLOWING MotoGP AVERAGE RACES WATCHED
18
RACES ON A REGULAR BASIS RACES
ON TV THROUGHOUT THE SEASON
TOTAL
TV VIEWERS LESS THAN 35 YEARS OLD 70%QATAR - 17.725
AMERICAS - 131.082
SPAIN - 219.020
FRANCE - 161.392
ITALY - 108.420
SPECTATORS AT THE CIRCUIT
following the trend of increasing year on year.
CATALUNYA - 163.033
NETHERLANDS - 131.000
GERMANY - 204.491
U.S.A. - 118.696
INDIANAPOLIS - 130.904
CZECH - 222.303
GREAT BRITAIN - 159.006
S. MARINO - 84.356
ARAGON (SPAIN) - 108.042
MALAYSIA - 126.917
AUSTRALIA - 77.200
JAPAN - 61.097
The number of spectators attending MotoGP races remained at a robustly high level in 2013, with total crowds growing for the eighth season,
VALENCIA - 208.672SPECTATORS AT THE CIRCUIT OVER THE YEARS
Over 2,4 million spectators on track in 2013
3 MILLION
2,5 MILLION
2 MILLION
1,5 MILLION
1 MILLION
500.000
0
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
13 GPs 15 GPs 15 GPs 14 GPs 16 GPs 16 GPs 16 GPs 16 GPs 16 GPs 16 GPs 17 GPs 17 GPs 18 GPs 18 GPs 17 GPs 18 GPs 18 GPs 18 GPs 18 GPsVisitors to the circuit come in an average group of four, 60% by car and 38% by motorcycle, and travel an average of 270km. Satisfaction with their MotoGP experience was high in 2012 with 83% of spectators saying that they would definitely or most probably return the following season, and 10% of visitors were enjoying their first Grand Prix experience at a circuit. Sponsors also received excellent coverage and recognition, with 71% of the public tending to choose a brand because of its association with MotoGP.
SPECTATORS AT THE CIRCUIT PROFILE
SOURCE: CFM INTERNATIONAL GMBH
They come to the
circuit
30% WOMEN in an average group
of
70% MEN
4
TRACK SPECTATORS LESS THAN 35 YEARS OLD 66%
BRANDS & MotoGP 71%
BRANDS & MotoGP 83%
60%
Bought a product due to
MotoGP SponsoringMOTOGP MEDIA COVERAGE MotoGP attracts a young audience of ‘faithful’ viewers, with 70% being less than 35 years of age. On average MotoGP viewers have been following the sport for 13 years and this loyalty is a key factor in the appeal of the championship to advertisers, broadcasters and sponsors. An impressive 71% of those who watch MotoGP on television say they would tend to choose a brand because they associate it with MotoGP, an important finding for MotoGP’s commercial partners, and a statistic which has been repeatedly proven at similar levels over several seasons.
NEWSPAPER, WEB AND DIGITAL MEDIA UPDATE: APRIL 2014
600 Average Media staff per event
90 Million motogp.com visits per year
5,8 Million Facebook fans
898 Thousand Twitter followers
300 Million views on Youtube ChannelMOTOGP TEAM PLAYERS
FACTORY TEAMS
INDEPENDENT TEAMS
DRIVE M7 Aspar
Cardion AB Motoracing
Repsol Honda Team
Movistar Yamaha MotoGP Ducati Team Paul Bird Motorsport
LCR Honda MotoGP
Monster Yamaha Tech 3 Pramac Racing NGM Forward Racing
GO & FUN Honda Gresini
IodaRacing Project
Avintia RacingMOTOGP - EVENT ORGANIZATION
Leading World Championship for young riders Leading World Championship for young riders
33 Riders from 15 different Countries 34 Riders from 14 different Countries
18 Races per Season, in 13 different Countries 18 Races per Season, in 14 different Countries
Manifacturers involved: Honda, KTM, Mahindra Manifacturers involved: Kalex, Suter, Speed Up, Motobi, Tech3
20 Teams 23 Teams
Technical specification: engines 250cc four stroke single cylinder Technical specification: engines 600cc four stroke four cylinder
Max power: 55 hp Max power: 140 hp
Top speed: 240 km/h Top speed: 275 km/h
-MOTOGP - EVENT ORGANIZATION
Premiere Class - Highest technology - Best performance
Huge worldwide audience
23 Riders from 10 Countries - 13 World Champion Riders involved
18 Races per Season, in 13 different Countries
4 Manifacturers involved: Honda, Yamaha, Ducati, ART Aprilia
13 Teams
Technical specifications: engines 1000cc four stroke four
Max power: 260 hp - Top speed: over 350 km/hYou can also read
