TOP 200 OF THE MOST INFLUENT AFRICAN WOMEN ON TWITTER - Friday, October 2nd 2020 - Women In Africa
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TOP 200 OF T HE MOST INFLUENT AFRI CA N WOMEN ON TWI T T ER Fri day, October 2nd 2020 w ith t h e pa r ti ci pati o n of M ar th a Karua - Lala A k ind o j u
W H Y H AV I N G C O N D UCT E D S UCH A ST UDY ?
Beca us e Twi tter is , at the s a me time :
• a s o c ia l me dia
whi ch g ive s a cce ss to its data pe r fe ct l y l e g al l y
• a p l at for m
o n whic h wo me n c a n ex pre ss the ms e l ve s f re e l y
• a p l at for m
o n whic h c a n be fo und both big co mp an i e s’ C E O s an d st ar t- u p s’ fo u n d e rs ,
but a l s o jo urna l ists , a c tivists …
Thi s TOP 20 0 wa s ba s e d o n Afric a n wo me n c u r re n t l y l i v i n g o n t h e co n t i n e n t ,
a cco rdi ng to th e ir bio g ra p hy. I t do e s not have a s ci e n t i f i c cal l o r p u r p o s e yet i t
s hows a n i nstanta ne o us c a pture of a thriving co n t i n e n t .
A nd nowadays, mo re a nd mo re wo men a re it s a m ba ss a dors .
W H Y H AV I N G C O N D UCT E D S UCH A ST UDY ?
55%
48 %
Wo me n’s pa r t i ci p at i o n rate to t h e l ab o u r
ma rket is 55 % o n t h e Af r i can co n t i n e n t w h i ch
is c l e a rl y a bove t h e wo r l d ave rag e (4 8 %) .
I n othe r wo rd s , i t m e an s Af r i can wo m e n
have a nd w ill h ave a ce n t ral p o s i t i o n i n t h e
deve l o pme nt of t h e i r co u n t r y.
Afr ican Wo rl d
continent ave ra g e
W H O AR E T HE ST UDY ’S PART N E R S ?
M a r t ha Ka r ua La la A k i n doju
Fo rme r M iniste r N i g e r i an act re ss
F irst in te rnati o na l pl atfo rm fo r J ustice a n d f i l m p ro d u ce r. Co m p any s p e ci al i z e d
of e con om i c devel o pment co nstitutio na l Af r i ca M ag i c i n co l l e ct i n g , p ro ce ss i n g
a n d of h igh -potenti a l Afri ca n affa irs , Lo ng s e r ving Trai l Brai l z e r award an d an al y z i n g d at a o n Tw i t te r
wo me n le aders’ s uppo r t Po l itic ia n a nd NA R C i n 2 01 6
Ke nya Pa r ty l e a de r
ME T H OD O LOGY
GDPR
C O M P L IA N T
BI G DATA
Co lle cti ng d ata thro ugh
Tw i tte r ’s AP I P re m i um
OPEN DATA
Data’s en l ig h ten men t
pe r m itted by th e Op en Data
(geography, econom ics…)
S M A R T DATA
Refi ni ng a nd pro ce ssi ng d ata
thro ugh o ur a lgo ri thm s
SM ART DATA POWER
H u m an in tel l ig en ce’s c ro ss in g
fo r rel ia bl e, wo rka bl e
a n d un iq ue data
ME T H OD O LOGY
1 2
On Twi tte r, ta rg eting Fo cu s
of the 200 mo st o n 4 d i st i n ct p rof i l e s
i nfl uent Af ric a n wo me n
a mo ng s eve ra l mil l io ns
twi tters , whic h a re a pp .
15 % wo me n
Foc u s on p ol i t i ci a n s a n d b u s i n e ss
3
wome n, jou rn a l i st s , o p in io n l e a d e rs
an d ci v i l s o c i et y ’s f i g u re s
How to g ai n i n f l u e n ce
o n t w i t te r ?
TO P A FR I CA N C OUN T RI E S, P E R T W I T T E R S N U MBE R *
1 2 3 4 5
S o ut h Af r i c a Nigeria E gypt Ke nya Gh a n a
19,3 % 1 8, 8% 9, 8% 9% 7,2%
6 7 8 9 10
A lge ria Morocco U ganda Ta n z a n ia Zimba bwe
3 ,4 % 3 , 2% 3,1% 2,9% 2%
* a cco rd i n g to t h e tot a l n u m b e r of fo l l owe rs lo cated i n Afr i ca
1 TOP 2 00 ’S
M AC R O DATA
TO P 20 0 O F T HE M O ST I N FL UE N T A F R I CA N WOME N
A ver y i m p o rta nt A s t ro n g p re se n c e o n Tw i t t e r
imp act f o r a l m o st a d e c a d e
A p ote n tial tota l rea ch of 3 9 0 81 6 2 7 B efo re
peop l e wh ich repres ents a n ave ra g e 5
2009
of 19 5 40 8 fo l l owe rs per a cco unt
6 9 % of t h e
2009 p rof i l e s h ad b e e n
137
- 201 1 cre ate d b et we e n
2 0 0 9 an d 2 01 1
2012
- 2014
27
2015
23
- 2017
Acco u n t s’
2018 cre at i o n d ate
8
- 2020
2 4 c o untr i e s re p re s e n t e d
4 cou n t r i e s ove r-re p re se n ted:
So u t h Af r i c a, Kenya , Nige r ia
a n d E g y pt
142 of the TOP 200’s wo me n a re
from o ne of tho s e 4 co untrie s
N u mb e r of wo men
More than 20
B etween 10 and 19
B etween 5 a nd 9
B etween 2 a nd 4
1
S m a r t Dat a Powe r ’s d at a b a s e, A u g ust 20 20TO P 5 of t h e m o st crowded
B a ck-up wi t h o t h e r indica tor s co un t r i es
M ore than 54 %
of women
f ro m o u r TO P 2 0 0
are i n - b et we e n
t h e co n t i n e n t ’s r i ch e st
TO P 2 00’s rem i n der
an d m o st crowd e d
TOP 1 2 co u n t r i e s
of the richest countries*
> 600 $ Bn
6 0 0 to 20 0 $ Bn
2 0 0 to 10 0 $ Bn
*Accord i n g to th e GNP
I n dexmund i ’s t h e m at i c m a p s , 2 01 7 d at aB a ck-up wi t h o t h e r indica tor s
I nf l u ent
Af r ican women
are l o cate d
i n co u n t r i e s w i t h
an e co n o m i c g ro u n d
TO P 2 00’s rem i n der p ro p i t i o u s
Foreign direct fo r i nve st m e n t s
investment flow
< 125M US$
8 5 M to 125M US$
4 6 M to 8 5M US$
I n dexmund i ’s t h e m at i c m a p s , 2 01 7 d at aNu m ber of i n ter n et u s ers
B a ck-up wi t h o t h e r indica tor s i n 2 01 7
< 3 8M US$
A good cel l u l ar
and I nter net
26M to 3 8M US$
connexion,
t wo re q u i re m e n t s
TO P 2 00’s rem i n der to b e co n n e cte d
Number of mobile phone an d i n f l u e n t o n s o ci al
s ubscriptions*
n et wo r ks
< 116M US$
8 0 M to 1 16 M US$
4 5 M to 8 0 M US$
*For 100 i nh a b i tan t s
I n dexmund i ’s t h e m at i c m a p s , 2 01 7 d at aT he TO P 2 0 0 ’s 1 0 t h f i r s t s
1 2 3 4 5
L i n d a I kej i P r. Th ul i Madonsel a Tonto D ike h Bou th a in a Ka me l R ita Domin ic
N ig er ia S o uth Africa N ig e ria Egy pt Nigeria
1 902 K fo llowe rs 1 41 4 K fol l owe rs 1 3 02 K fol l owers 1 180 K fo llowers 1 10 0 K fo llowers
6 7 8 9 10
M ar t h a K ar u a Co n nie Ferguson B etty Kya llo Sa ra h Abde l ba ky Toke Ma kinwa
Kenya S o uth Africa Kenya Egy pt Nigeria
9 49 K fo llowe rs 9 3 5 K fol l owe rs 85 6 K fol l owers 856 K fo llowers 768 K fo llowersFo c us o n S o u t h Af r i c a 21 Bu s i n e ss
wo m e n 10 Poli ti c i a n s
55 89wofmen
e mfrom
mesthei TO
n fPlu200en te s :
27 /20 0
2/20 0
22 J o u r n a lists Leand ri Janse Prof. Thuli
van Vuuren Mad o nsela
/ anc h ors Managi ng di rector 1,4 M followers
372,6 K followers
3 O pi ni on
l ea ders
/ a c t i v i st s
2 Law ye rs
1 1 / 20 0
1 6 0/2 00
133/20 0
Pabi Moloi
Catherine Em m a Sa d l e ir
T V h ost Co nstantinid es So c i a l m e di a’s
7 5 9 , 8 K followers Ecologi st r i ght s s p e c i a l i st
60,5 K followers 4 3,8 K fo l l owe rsFo c us o n K e nya 13 Bu s i n e ss
wo m e n 3 Po li ti c i a n s
37 wo men from the TO P 200
8/20 0
6 /20 0
17 J o u r n a lists Betty Kyallo Mar tha Karua
C EO Flai r by Betty 957,0 K followers
/ anc h ors 874,0 K followers
2 O pi ni on
l ea ders
/ a c t i v i st s
2 D oc to rs
1 3/ 2 00
1 48/2 00
6 0/2 00
A n n e Kiguta
Dr. Paula D r. M e rcy Ko r ir
Jo urn ali st Kahumb u 57,5 K fo l l owe rs
6 51 , 6 K followers Conser vati oni st
178,1 K followersFo c us o n N i g e r i a 13
7 J o u r n a l i st s
/ a n c h o rs 3 O pi ni on
l ea ders
/ a c t i v i st s
26 wo men fro m the TO P 200
28/20 0
18/20 0
Mo nalisa Chind a
13 Bu s iness G b emi O-O Co ker
Radi o host Actress and U N
wome n 536,5 K followers ambassador
3 73 ,0 K followers
2 Po li ti c i a n s
1 Law ye r
46 / 20 0
18 7/20 0
15/2 00
A n t h on ia O r ji
S o c i al medi a Ab ike Gl o r ia Ad a g b o n
s p e ci ali st Dab iri-Erewa 34 ,5K fo l l owe rs
2 6 5 ,0 K followers 595,4 K followersFo c us o n E gy p t 4 O pi ni on
l ea ders 3 Bu s i n e ss
wo m e n
/ a c t i v i st s
21 wo men fro m the TO P 200
1 12/20 0
9 8/20 0
13 J o u r n a lists
/ anc h ors
Dalia Z iad a
Wri ter
373 ,0 K followers
Dalia Ab o u Omar
C EO
86,4 K followers
1 Poli ti c a l
s c i e n ti st 0 Po li ti c i a n s
3 3/ 20 0
196 /2 00
M ai He lmy
R a d i o h ost
Maya Mo rsy
3 5 0, 5 K followers 22,1 K followersFo c us o n Fre n c h - s p e a k i n g c o u n t r i e s
1 6 wo men fro m the TO P 200
a re French-s p e a ke rs ( w hic h is 8 % )
CA ME R O O N IVORY COAST
CON GO
5 I n f l u e nt
wo me n
fro m the TOP 200
3 I nf luent
women
fro m t h e TO P 2 0 0
BR A ZZAVI LLE
I n f lu e n t
2 wo m e n
f ro m
t h e TO P 2 0 0
TUN I SI A
I n f lu e n t
Re b e cc a E n on c hon g
Te c h e nt re p ren eur
Paola Audrey
TV host
2 wo m e n
f ro m
1 06 , 9 K fo l l owers 18 6,7 K followe rs t h e TO P 2 0 02
FOC US ON 4 D I STI NCT
PR OFIL ESFo c us o n a s t a r t - u p p e r
CAMERO O N
9 0 / 20 0
R e b e c c a E n on c h on g
1 0 6 , 9 K f o l l owe rs
S e ria l - e ntre p re n e u r s p e ci al i z e d
in new te c hno lo g i e s
Fo unded in 1999 Bu s i n e ss i n cu b ato r l au n ch e d
in ord e r to a ppl y gl o ba l s o l utio ns i n 2 01 0 to h e l p o u t eve r y
to co mp a nie s e n t re p re n e u r i n d eve l o p i n g h i s
o r h e r p ro j e ctFo cu s o n a s o c i a l e n t re p re n e u r
ZAMB IA
1 15/ 20 0
M o n i c a M u s on da
6 9 , 9 K f o l lowe rs
B ril l ia nt l aw yer co n ce r n e d
by s o c ia l e ntrep re n e u rs h i p !
Fo unded i n 2 0 01
in o rder to m o d i f y co n s u m pt i o n h ab i t s
w ith g o o d - q u al i t y an d af fo rd ab l e p ro d u ct sFo c us o n a b u s i n e ss wo m a n
KENYA
36/ 20 0
Gina Din
3 2 3 , 2 K f o l l owe rs
A we l l - know n b u s i n e ss wo m an s p e ci al i z e d
in co rp o rate co m m u n i cat i o n
Fo unded i n 1 9 9 7
in o rder to s u p p o r t co m p an i e s , g ove r n m e n t s
a nd NGO s i n t h e i r co m m u n i cat i o nFocu s o n a 20 2 0 W I A54 w i n n e r
GAMB IA
Fa t e e m a M an n e h
4 4 8 f o l l owe rs
Entre pre ne ur
a nd s o c ia l wo r ke r
Fo unde d i n 2 01 9 , an o rg an i c g ro ce r y
co mmit te d to t h e i m p rove m e n t of t aste
in he rb al o rg an i c te a an d fo o d p ro ce ss i n g3 HOW TO GAI N
IN FLUE NCE
ON T W ITTER?1
O P T I M I Z E YOU R T W I T T E R P RO F I L E
• Ad d a p rof i l e p i ct u re
• Ad d a cove r p i ct u re
• Us e t h e r i g h t h as h t ags
an d t h e r i g h t m e n t i o n s
• P u t t h e m o st i m p o r t an t
i n fo r m at i o n f i rstBE FA M I L I A R W I T H YO U R TARGE T A UD I E N C E
2
A N D YO U R CO M M UN I T Y
Good communication
al ways b e g i n s
w i t h g o o d t arg et i n g
of o n e’s au d i e n ce !
Go o d co mmu n ic ation
a l ways begi ns
wi th go o d ta rgeting
of o ne’s a udi en ce !
Find out w ho follows you:
t h e i r ag e, g e n d e r,
g e o -t rack i n g , j o b o r l i n e
of b u s i n e ss ,
t h e i n f l u e n ce rs’ t y p o l o g y …3
SP E A K UP
W h at is t h e most a dequate tone ?
W h at t h e me s to a p p roach ? When to tweet ?
A ss e ss Monitor Ad d
t he strengths a nd yo ur favo rite to p i cs g o o d h as h t ags
we akn e ss es of yo ur a cco unts to refl e c t o n c urre n t eve n t s to i n cre as e yo u r v i s i b i l i t y
or th os e of yo ur co mpetito rs o r find ide a s fo r co n te n t4
BAC K - UP WI T H L I N K E D I N
• To g ain inf luence
by i nv i t i n g t h e r i g h t p e o p l e
to j o i n yo u r n et wo r k
• To create
q u al i f i e d co m m e rci al l e ad s !5
BAC K - UP WI T H O P E N DATA
To e n r i c h t h e p reviously
co l l e c te d d at a with :
• g e o g ra p hic data
• e co no mic data
• e nviro nme nta l data
• he a l th dataT HA NK YO U S O M UC H
FO R YO U R AT T E N T I O N
To go fur t her...
Ge offrey Ch a p uis Cédric Chabal
geoffrey@ w ia - initiative.co m ced r i c.ch ab al @ s m ar td at ap owe r.f rYou can also read
