POST SHOW REPORT 2015 - ONE 15 Marina Club, Sentosa Cove, Singapore www.singaporeyachtshow.com
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2015
POST
SHOW
REPORT
ONE°15 Marina Club, Sentosa Cove, Singapore
www.singaporeyachtshow.com
www.singaporeyachtshow.com P.1
CONTENTS
P.05 INTRODUCTION
P.07 FACTS & FIGURES
P.08 TESTIMONIALS
P.12 PARTNERS & SPONSORS
P.14 PARTICIPANTS
P.18 YACHTS, BOATS & TENDERS
P.20 LUXURY ENTERTAINMENT & NETWORKING
P.29 MARKETING ACTIVITES
P.34 MEDIA PARTNERS
P.36 CONFERENCES: APYC & ABF
Photo credit: BlueiProd
www.singaporeyachtshow.com P.3
INTRODUCTION
The fifth edition of the Singapore Yacht Show
once again created a highly convivial,
professional setting for our exhibitors and
sponsors to meet and do business with Asia’s
ever-increasing community of affluent buyers.
Brought together in Singapore’s most desirable
location, ONE˚15 Marina Club in Sentosa Cove,
a diverse programme of events and an exciting
selection of yachts and brands provided a first
class event which persuaded astonishingly
large numbers of visitors to put on their wet-
weather gear and defy the rain – and they
brought their cheque books with them.
The Show has become a highlight in the social calendar of Asia’s elite, and this year approximately half our 11,600
visitors came from overseas, consolidating the Lion City’s growing global reputation as the principal regional hub for yacht
and boat buyers.
We were privileged to present visitors with a superlative mix of over 80 superyachts, sailing yachts, speedboats,
submarines, tenders, and marine craft of all descriptions on display, including 36 vessels over 20m, a spectacle unmatched
by any event in Asia. Several of these brands chose SYS for their regional or global model debuts this year, reflecting the
strategic positioning of the Show for so many of our exhibitors.
The Show welcomed our largest yacht on display to date, the 75.7m Oceanco M/Y Anastasia, as well as the
largest charter yacht permanently based in South East Asia, the 69m M/V Saluzi. Princess Yachts SEA offered an outstanding
selection of beautiful British-built motoryachts, while Simpson Marine presented a wide range of yachts and boats, including
debuts from Monte Carlo and Lagoon. We were honoured to be chosen by Gulf Craft as the regional launch pad for its
presentation of the brand new Majesty 105 and the Nomad 65 models; by Van Dieman for the first look at its versatile 5.5m
Sport Limousine; and by Spirit Yachts to premiere the beautifully elegant Spirit 65’, S/Y Chloe Giselle. Plus many more.
Even with the unfortunate weather conditions, our visitor numbers exceeded those of the year before last, and
feedback confirmed that the daily downpours did not deter the serious buyers, with one of our biggest exhibitors, long
established in the region, reporting their most successful yacht show for sales in its 30-year history.
Continuous, region-wide visitor promotion effort and sheer hard work from our whole team, who have built up
an extensive network of strategic business, social and media partners, ensures that those coming to the Show are well
prepared and known to be looking to invest in the yachting and boating lifestyle. This year, we broke all past records, with
a staggering SGD 30 million value of local, national and global media coverage. New for 2015, our dedicated Singapore
Yacht Show App informed and intrigued visitors before they had even reached our gates, and we will continue to develop
a range of digital promotions to attract the increasingly ‘online’ clients of the future.
Listening to exhibitor feedback, we have adjusted 2016’s Show dates to earlier in the month, 7-10 April, to better
sit within the busy yacht show calendar. We will also be introducing a brokerage section to the Show, which will provide a
more diverse offering to the fast-developing buyer market in South East Asia.
The Singapore Yacht Show 2016 is without question the key event for anyone looking to secure a position in Asia’s
leisure marine market. We look forward to seeing you there!
Andy Treadwell
Managing Director
www.singaporeyachtshow.com P.5
FACTS & FIGURES
4,391
SQ METRES
OF EXHIBITION SPACE
OVER
1,600M
OF BOATS, YACHTS
AND MEGAYACHTS
ON DISPLAY
11,600 VISITORS
ATTENDED THE SHOW
150+
BRANDS
ON DISPLAY COVERING
INTERNATIONAL LUXURY, BOAT,
36 VESSELS
YACHT & LIFESTYLE SECTORS
OVER 20M
33% MORE THAN IN 2014
P.6 www.singaporeyachtshow.com www.singaporeyachtshow.com P.7
TESTIMONIALS
FROM “the
The Singapore Yacht Show is first class,
quality of the visitors is better year
OUR PARTNERS &
on year and we are delighted with the
conversations we are now having as a
result. We will continue to support the Show
“It’s remain
been a great show this year and will
the best show in Asia.
”
EXHIBITORS
as is grows.
”
CHRIS GATES, PRINCESS YACHTS
ROGER LIANG, KINGSHIP
“
We are thrilled to be the lead sponsor of “ MTU is proud to be a sponsor of the
“the
The Singapore Yacht Show is, without doubt,
the show once again, it is key for us to have a
presence at such an event which is constantly
Singapore Yacht Show, this year’s event
attracted more of the right people; qualified “ An extremely successful show from our
point of view with two confirmed sales and
most important show in Asia, and has a
truly regional reach. We had a very successful
clients and major players in this growing an excellent pipeline to follow up. We’ll show, with sales made to clients from across
improving us to host our clients and develop market and reinforced its position as the
new relationships too. definitely be back next year. South East Asia.
”
largest and most effective platform in Asia.
” ”
PATRICK HANSEN, LUXAVIATION ALEXANDER TESCH, MTU ASIA
” ANDREW DE BRUIN, MULTIHULL SOLUTIONS MIKE SIMPSON, SIMPSON MARINE
“ The Singapore Yacht Show has a unique “Gulf Craft had one of its best Singapore
“ This Show is well-organised, with great
social events, and the venue works very well
“
Yacht Shows this year. It offered an
edge; for us it is the best show in Asia and
exceptional arena for us to network with We feel that it’s key for Fraser Yachts to – it attracts really qualified visitors. We had
attracts a great group of quality clients - we be at the most important show in Asia. We
clients from all over the world, something you many enquiries and interesting meetings at
will certainly be back.
”
don’t see in any other Asian show.
”
look forward to coming back next year!
LISA PECK, FRASER YACHTS
” the Show and we will be back again next
year – hopefully with a yacht!
JONA KAN, SILVERYACHTS MAHMOUD ITANI, GULF CRAFT
VICTOR CAMINADA, AMELS
”
P.8 www.singaporeyachtshow.com www.singaporeyachtshow.com P.9
TESTIMONIALS
FROM
OUR
VISITORS VISITORS BY
GEOGRAPHICAL
BREAKDOWN
SINGAPORE 57%
REST OF ASIA PACIFIC 30%
EUROPE 11%
AMERICAS 2%
“ It was a very well put together
show - best in the region and yes I will
attend in 2016.
”
VISITOR FROM HONG KONG
“many
Great show. I recommended it to
friends and look forward to
coming next year.
VISITOR FROM MALAYSIA
”
“Would love to attend again in 2016.”
VISITOR FROM SINGAPORE
www.singaporeyachtshow.com P.11
PARTNERS
& SPONSORS
The Singapore Yacht Show worked closely with its partners
in the run up to and during the event to ensure that the
promotional message reached its target high net worth clients.
Your on-demand chef
Style
PANTONE 872 C20 M30 Y70 K15
P.12 www.singaporeyachtshow.com www.singaporeyachtshow.com P.13
PARTICIPANTS
SUPERYACHT BUILDERS YACHT & BOAT DEALERS
Amels BV Aquacraft Asia
Benetti Yachts Boatlab
Feadship Burgess
Heesen Yachts Dufour Yachts
Kingship Marine Edmiston & Company
Lürssen Fraser Yachts
Mondo Marine Hong Seh
Nobiskrug K’Amour Marine
Oceanco Kairos Boats
Overmarine Lloyd Marine
SilverYachts Luxury Yachts
Wesport Yachts MarkAgain
Marine Max
YACHT, BOAT & TOY BUILDERS Marvellous Luxury
MBR
Alibi Catamarans
Monaco Sails/Limitless Marine
Aquila
Multihull Solutions
Azimut
North American Boat Services
Beneteau
Northrop & Johnson Asia
Cranchi
P1 Singapore
Dufour Yachts
Pan Pacific Island Tours
Edgewater
Pen Marine
Fairline
Princess South East Asia
Ferretti
Promarine
Funair
Reel Torque Yachts
Grand Banks
Reignwood Yacht
Gulf Craft
SG Boating
Hanse Yachts
Simpson Marine
Mazarin
Sunseeker
Monte Carlo Yachts
Supratechnic
Ocean Quality Systems
Yachtzoo
Riva
Riviera
Sunseeker Asia
Spirit Yachts
U Boat Worx
Van Dieman Luxury Crafts
Wally
Wider
X-Yachts
P.14 www.singaporeyachtshow.com www.singaporeyachtshow.com P.15
PARTICIPANTS MARINE BRANDS OTHER LIFESTYLE / 1st Ride LUXURY BRANDS AXA Insurance Art Index Briey Interiors Blue Duna Camper & Nicholsons Marinas Bruno Art Gallery Complete Marine Freight/Cigisped Casa Property Development Fischer Panda Central Equity Floating Life David Morris GAC Dassault Aviation Griffin Group Ermenegildo Zegna Horacio Bozzo Design Fragrant Group ICF International Luxaviation International Paint Lucanna Luxuria Auction JJ Tango Marine Electronics Opuluxe Realty Lodestone Corporation Perrier-Jouët Loud Technologies Asia The British Club Marine International Timothy Oulton ONE°15 Marina Club Poralu Marine Royal Phuket Marina Rockwell Collins Rolec Services Sevenstar Yacht Transport Seakeeper Sealift2 International Singapore Boating Industry Association Sub Aviational Systems Tourism New Zealand Volmag World Panel Products Xtreme Machines Zhe Jiang Pioneer Machinery & Electron www.singaporeyachtshow.com P.17
YACHTS, BOATS NAME OF VESSEL
Anastasia
BROKER
Edmiston
BUILDER
Oceanco
LOA (M)
75.50
& TENDERS
Saluzi Yachtzoo Austal 69.10
Aldabra Edmiston & Fraser Codecasa 51.00
Sea Bear Reignwood Yacht Westport 39.62
Ocean Runner N&J Asia Custom Build 34.00 Cabo Yacht Cabo Yachts USA
Azul A Fraser Moonen 34.00 Beneteau
Majesty 105 Promarine Gulf Craft 32.86
Hye Seas II - Azimut 31.00
Letizia N&J Asia Custom Build 27.70
Spirit - Nautor Swan 26.60
Princess Yachts P88 Princess SE Asia Princess 26.57
NAME OF VESSEL BROKER BUILDER LOA (M)
Princess Yachts P88 Princess SE Asia Princess 26.57
Anastasia Edmiston Oceanco 75.50
Riveria 77 Riviera Riviera 24.48
Saluzi Yachtzoo Austal 69.10
Inspiration III - Windship 24.00
Aldabra Edmiston & Fraser Codecasa 51.00
Azimut 80 Simpson Azimut 23.99
Sea Bear Reignwood Yacht Westport 39.62
Princess Yachts P78MY Princess SE Asia Princess 23.83
Ocean Runner N&J Asia Custom Build 34.00 Cabo Yacht 23.00 Cabo Yachts USA
Venere 75 Hong Seh Riva
Azul A Fraser Moonen 34.00 Beneteau
Princess Yachts P72MY Princess SE Asia Princess 22.07
Majesty 105 Promarine Gulf Craft 32.86
Princess Yachts S72 Princess SE Asia Princess 22.03
Hye Seas II - Azimut 31.00
Ferretti Yachts 690 Hong Seh Ferretti 21.70
Letizia N&J Asia Custom Build 27.70
Monte Carlo Yachts 70 Simpson Monte Carlo 21.30
Spirit - Nautor Swan 26.60
Princess Yachts P68 Princess SE Asia Princess 21.25
Princess Yachts P88 Princess SE Asia Princess
Pershing 64 26.57Seh
Hong Pershing 20.00
Princess Yachts P88 Princess SE Asia Princess
Nomad 75 26.57
Gulf Craft Promarine 20.00
Riveria 77 Riviera Riviera
Helitrope 24.48
N&J Asia Helitrope 20.00
Inspiration III - Windship
Chloe Giselle 24.00
Spirit Yachts Spirit Yachts 20.00 Meridien 541 SG Boating Meridien 12.60
Azimut 80 Simpson Azimut
Surprise 65 23.99
Alibi Alibi 20.00 Grand Banks 41 Heritage Grand Banks Grand Banks 12.59
Princess Yachts P78MY Princess SE Asia Princess
MCY 65 23.83
N&J Asia Monte Carlo 19.82 Monte Carlo 4 Simpson Monte Carlo 12.01
Venere 75 Hong Seh Riva Yachts P64
Princess 23.00 SE Asia
Princess Princess 19.70 Lagoon 400 S2 Simpson Lagoon 11.97
Princess Yachts P72MY Princess SE Asia Princess 60
Manhatten 22.07
Sunseeker Sunseeker 19.61 Hiwasa Aquacraft Hanse 11.40
Princess Yachts S72 Princess SE Asia Princess
Lagoon 630 MY 22.03
Simpson Lagoon 19.50 Pursuit OS345 SG Boating Pursuit 11.00
Ferretti Yachts 690 Hong Seh Ferretti 21.70
Beneteau Swift Trawler 34 Simpson Beneteau 10.98
Monte Carlo Yachts 70 Simpson Monte Carlo 21.30
Canyon 336 MBR Grady White 10.00
Princess Yachts P68 Princess SE Asia Princess 21.25
Bayliner 335 Bayliner Hong Seh 9.91
Pershing 64 Hong Seh Pershing 20.00
Wider 32 Princess SE Asia Wider 9.60
Nomad 75 Gulf Craft Promarine 20.00
Chaparral 310 SG Boating Chaparral 9.4
Helitrope N&J Asia Helitrope 20.00
Robalo R300 SG Boating Robalo 8.80
Chloe Giselle Spirit Yachts Spirit Yachts 20.00 Meridien 541 SG Boating Meridien I 12.60
Phenomenon Boat Lab Edgewater 8.53
Surprise 65 Alibi Alibi 20.00 Grand Banks 41 Heritage Grand Banks VanGrand
DiemenBanks 12.59
Van Diemen Luxury Crafts Van Diemen Luxury Crafts 7.50
MCY 65 N&J Asia Monte Carlo 19.82 Monte Carlo 4 Simpson Monte Carlo 12.01
Boston Whaler Reel Torque - 7.50
Princess Yachts P64 Princess SE Asia Princess 19.70 Lagoon 400 S2 Simpson Lagoon255 11.97
Chaparral SG Boating Chaparral 6.80
Manhatten 60 Sunseeker Sunseeker 19.61 Hiwasa Aquacraft Hanse 11.40
Robalo R222 SG Boating Robalo 6.50
Lagoon 630 MY Simpson Lagoon 19.50 Pursuit OS345 SG Boating Pursuit 11.00
Capri 21 MBR Chris Craft 6.45
Beneteau Swift Trawler 34 Simpson Beneteau
Chaparral 180 10.98
SG Boating Chaparral 5.5
Canyon 336 MBR Grady
Pioneer White
Multi 10.00
Pioneer Kairos Boats 5.3
Bayliner 335 Bayliner Hong
Whaly 435Seh 9.91
Whaly Kairos Boats 4.35
Wider 32 Princess SE Asia Wider 9.60
Chaparral 310 SG Boating Chaparral 9.4
Robalo R300 SG Boating Robalo 8.80
P.18 www.singaporeyachtshow.com www.singaporeyachtshow.com P.19
Phenomenon I Boat Lab Edgewater 8.53
Van Diemen Van Diemen Luxury Crafts Van Diemen Luxury Crafts 7.50LUXURY
ENTERTAINMENT &
NETWORKING
ADDING ALLURE THROUGH DIVERSITY
Although our core focus will always be on yachting and
boating, complementary luxury lifestyle elements provide
a strong draw to an affluent clientele looking to enjoy the
trappings of success. We work with a range of partners to
create a diverse luxury offering, from rare art and antiquities
to supercar convoys and fashion parades.
Evening events throughout the week give VIP
guests a chance to extend their enjoyment WELCOME
of the Show, whether at upscale parties
or intimate, invitation-only gatherings on
COCKTAIL &
superyachts. Our Friday night Black Tie Gala OPENING PARTY
Dinner offered an opportunity to host guests
in style with a showcase of performers, charity On the eve of the Show, we
auctions and celebrity-chef repast. entertained VIPs, exhibitors and
sponsors and their guests at the
The VIP cocktail party on the eve of the Show Welcome Cocktail & Opening
was a chance to meet and mingle before the Party on the W Singapore -
event had even kicked off, and throughout Sentosa Cove terrace. Cool jazz
the four days of SYS 2015, the exclusive floated through the air as guests
Champagne Lounge provided the perfect enjoyed scintillating conversation
setting to entertain current clients and meet LUCANNA FINE ARTS & over canapés and Perrier-Jouët
new ones.
LUXURIA AUCTION champagne.
& PREVIEW
Lucanna is Singapore’s first boutique
online auction house, representing
expertise and excellence in the city-
state’s art scene. At this year’s SYS we
worked with Lucanna to introduce an
in-house, live auction of collectibles,
modern and contemporary art,
jewellery, investment-grade gemstones
and watches.
P.20 www.singaporeyachtshow.com www.singaporeyachtshow.com P.21LUXURY
ENTERTAINMENT &
NETWORKING
THE BUSINESS OF NETWORKING
We appreciate that making in a relaxed yet professional the companies that build, deal
business contacts and forging environment – specifically and service the smaller boating
relationships within the yachting created to enable delegates to industry, as well as valuable
and boating industry can be make exceptional new contacts. insight into the growth and
nearly as high a priority as development of the leisure
meeting the right visitors who Hosted on the two days marine industry, on a country by
want to buy. preceding the Show, the Asia country basis, through in depth
Pacific Yachting Conference reports. For more information on
For this reason, during the week has become a not-to-be-missed our conferences, turn to page 36.
of the Show we tie in a range of opportunity to keep abreast
opportunities to discuss the most of the most pressing yachting Throughout the Show itself, we
pertinent issues in yachting and industry matters in Asia Pacific, provide a dedicated space
boating at our B2B conferences, as well as to meet the wider where trade visitors and exhibitors
alongside industry-specific yachting community contacts can relax and chat over lunch
networking events. who can help catalyse your or a drink, away from the buzz of
business development. the pavilions and docks, at the
These forums attract a plethora industry-only Captains Lounge -
of first-rate speakers and local, The Asia Boating Forum offers Powered by MTU.
regional and global experts to attendees a focused look at the
inform, advise and educate, most important topics facing
P.22 www.singaporeyachtshow.com www.singaporeyachtshow.com P.23LUXURY
ENTERTAINMENT &
NETWORKING
3
BLACK TIE
GALA DINNER
Hosted in the ballroom of the W
Singapore - Sentosa Cove, Friday
night’s Black Tie Gala Dinner was
for many the social highlight of
the week. The elegant soiree
for 300 VIP guests included a
specially created menu from
three-Michelin Starred chef
Bruno Ménard, a live auction in
aid of children’s charity The Red
Pencil, sparkling fashion shows
from David Morris and Covetella,
circus-style performances and a
live art show.
1 4 5
1. and 2. VIP guests enjoyed the
elegant soiree.
3. Glamorous fashion shows in
partnership with David Morris
and Covetella.
4. and 5. A Michelin Starred dinner
which included Blue Duna caviar
and Perrier-Jouët champagne.
6. Partners’ branding broadcast
throughout the evening.
P.24 www.singaporeyachtshow.com www.singaporeyachtshow.com P.25
2 6LUXURY
ENTERTAINMENT &
NETWORKING
FASHION PARADES
& DJs AT ONE˚15
MARINA CLUB
Nautical pursuits and sartorial
style go hand in hand, so
it is fitting that a range of
fashion shows accompany
the Singapore Yacht Show.
Staged at ONE˚15 Marina
Club, each day we presented
a range of ladies’ and men’s
fashions from local and
international collections, as
well as fine jewellery and
millinery. As the sun set each
day, guests were invited to
enjoy the DJ-driven sounds
from the Club’s waterside
Boaters’ Bar.
EXHIBITOR &
YACHT PARTIES
To further engage visitors with
their brands, exhibitors are
encouraged to work with us
to host special events during
the Show, such as happy hour
receptions on their stands in
the pavilions or glamorous
cocktail parties on yachts.
P.26 www.singaporeyachtshow.comMARKETING ACTIVITIES
The Singapore Yacht Show
marketing team is dedicated
to promoting the event and
its partners, supporters and
participants to both local and
international HNW and UHNW
audiences, ensuring we attract
the right visitors. We understand
that the leisure marine market in
Asia is maturing and developing,
and our mission is to drive that
development.
We aim to be an open and relevant source of
information for the opportunities that yachting and
boating can offer to buyers from Singapore and the
wider region, whether working with the media or
directly promoting to visitors. Our strategy combines
informative content marketing with targeted
advertising campaigns across a range of media and
methods.
TARGETING THE RIGHT VISITORS
As well as publicising through the media, our
marketing team chose a range of partners and
key locations to promote the Show to the right
audiences in Singapore.
Signage was erected ahead of the event in key
residential and business hubs, and a promotional film
was played on the city-state’s largest LED screen in a
central location.
A targeted visitor promotion campaign directed
at Sentosa Cove’s well-heeled residents, exclusive
members clubs and luxury partners ensured that the
Show was firmly on the radar of Singapore’s most
affluent residents.
In a commitment to evolving with new technologies,
and marketing opportunities, this year we launched
the dedicated Singapore Yacht Show App, which
allowed visitors to plan their trip and learn about the
exhibitors and yachts before they had even reached
our registration.
P.28 www.singaporeyachtshow.com www.singaporeyachtshow.com P.29MARKETING ACTIVITIES
Online Editorial
Printed Editorial
Broadcast $30million
TOTAL PR VALUE
*
2015
2014
2013
2012 $20million
TOTAL PR VALUE
*
EXPOSURE FOR THE PRESS
2011
$16million* Media familiarisation is vital to informing the Asian market on the many opportunities that
yachting and boating can bring. We hosted media from Singapore and the wider region
TOTAL PR VALUE
$6million
at a range of events before the Show to spark interest, including a pre-Show press day at
*
the Louis Vuitton flagship store in Singapore to showcase the Wally 47. The day before the
TOTAL PR VALUE Show, we previewed some of the exciting upcoming events at a press conference onboard
the Majesty 105 superyacht. And during the Show itself, a range of private yacht tours were
organised with key media, many of whom had not seen the incredible craftsmanship and
$3.8million* *Figures rounded to nearest $100,000 entertainment opportunities that yacht and boat ownership can bring.
TOTAL PR VALUE
THE POWER OF PR IN PRINT & ONLINE BROADCASTING
We work closely with our exhibitors and partners Our international and regional advertising THE SHOW
to directly promote them to the media and visitors campaigns go hand in hand with outstanding
This year, we achieved a
before, during and after the Show, introducing media coverage across a range of relevant and
54% increase in national and
Asia’s affluent buyers to the yachting lifestyle. influential yachting, business and luxury publications
international coverage from
Your news is our news, whether in our printed and websites.
broadcast media, with a
Show Preview, on social media, via targeted
We partner with the media that matters, and which PR value of SG$18,750,000,
email newsletters or through our two appointed
reaches the readers that you want to target; in including pre-recorded and
international PR agencies in Singapore and Hong
2015 the Show had 30 official media partners that live broadcasts from CNBC,
Kong.
provided special coverage of the Show before, BBC, Reuters, Bloomberg,
during and after the event. Channel NewsAsia and 938
LIVE. Our radio campaign
In 2015, we achieved record levels of media
with GOLD FM 90.5 took
coverage, with a combined PR value of
listeners into the heart of the
SG$29,560,000, an increase of 47% on the figures
Show, with live broadcasts
from 2014.
interviewing exhibitors
and visitors.
P.30 www.singaporeyachtshow.com www.singaporeyachtshow.com P.31CAMPAIGN
11-14 FEBRUARY 2016
AO PO GRAND MARINA
PHUKET, THAILAND
Since 2013, the Singapore Yacht Show has run a special campaign with
The Wall Street Journal (WSJ), as the event’s exclusive business media
partner.
Highly targeted reader profiles have been chosen
to receive an innovative and educational special
edition of the world leading newspaper, with
informative pieces that provoke genuine interest
in the Show and its exhibitors. This special feature
THE FUN STARTS THE MOMENT provides our exhibitors powerful brand association
and additional media coverage beyond that
YOU STEP ON BOARD. during and after the Show.
THE MEMORIES LAST FOREVER. DIGITAL
• 16,000 eVIP Program targeted promotion in digital
copy of WSJ sent to members across Asia
PRINT
In 2015, a total of 36,020 copies were specially
printed and distributed with a full cover
M/Y Belle Aimee currently based in South East Asia - Credit: Kristina Strobel
wraparound which promoted Singapore Yacht
Show exhibitor information. Copies were distributed
in the following locations pre-Show:
• Luxury properties and condos (Indonesia,
Malaysia and Singapore)
• Marina Bay Sands luxury hotel (Singapore)
• Airport lounge programme, including: Beijing,
Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur,
Manila, Shanghai, and Tokyo
• Singapore Airlines (SQ) inflight programme,
including: Beijing, Ho Chi Minh, Jakarta, Kuala
Lumpur, Manila, Shanghai, Tokyo
• Onsite event distribution
• Regional eVIP programme
• Advertising in the Asia Pacific edition of WSJ
Venue host
www.singaporeyachtshow.com P.33MEDIA PARTNERS GLAM UP
YOUR
A big thank you to the Singapore Yacht Show’s media partners for their support.
INDUSTRY MEDIA PARTNERS
ISLAND STAY
PREMIUM LIFESTYLE MEDIA PARTNERS
SINGAPORE’S PREMIER WATCH PERIODICAL
MEDIA PARTNERS
STEP THROUGH THE DOORS OF
W SINGAPORE - SENTOSA COVE
AND RELISH A STYLISH ESCAPE AT
SGD408++, INCLUSIVE OF BREAKFAST
OFFICIAL FILM OFFICIAL PHOTOGRAPHY AND A WELCOME COCKTAIL.
EXPLORE ISLAND ESCAPES AT
WSINGAPORESENTOSACOVE.COM
wsingaporesentosacove @w_singapore @wsingapore
P.34 www.singaporeyachtshow.comCONFERENCES:
APYC & ABF
Our conferences have become essential fixtures
on the calendar for anyone currently involved in, or
wishing to become involved in, the leisure marine
industry of Asia Pacific.
APYC 2015 DELEGATES
BY INDUSTRY
ASSOCIATION 6%
BOAT BUILDER 2 %
ASIA PACIFIC YACHTING CONFERENCE
SALES & BROKERAGE CHARTER 6%
EQUIPMENT & SUPPLIES MFG 12% The Asia Pacific Yachting the Asia Pacific region, with A big thank you goes
GOVT & STATUTORY AGENCIES 18% Conference (APYC) has presentations and panel out to our kind sponsors,
LOGISTICS 3% gone from strength to debates from regional and without whom the
MARINA CONSULTANCY 4% strength since its inception global experts. Conference would not
MARINA OPERATOR 11 % in 2009. It is today be possible, including:
In 2015, the APYC
MARINE CONSULTANCY 4% considered Asia Pacific’s MTU, ONE˚15 Marina
welcomed over 150
MGMT & CONSULTANCY 7% foremost industry event for Club, Floating Life and
delegates to the
REFIT & REPAIR, SERVICES 11% the global leisure marine Sevenstar Yacht Transport,
conference, with
REGISTRY, LEGAL & FINANCIAL SERVICES 9% professionals to discuss and not to mention lunch
sessions led by dynamic
YACHT BUILDER & DESIGN 7% debate strategic issues sponsor Tourism New
Co-Chairmen Martin
and opportunities of a Zealand, networking
Redmayne and Tim
fast growing region. The sponsor Superyacht
Coventry. Delegate
APYC welcomes delegates Australia and supporting
feedback was highly
from industries across the organisation Singapore
positive, with many
sector: manufacturing and Boating Industry
commenting that it was
distribution of yachts of 24m Association.
one of the most successful
and above, infrastructure
events ever staged in Asia. The eighth edition of APYC
development and related
APYC 2015 DELEGATES industries as well as We appreciate that the
will take place 5-6 April
BY REGION maritime authorities of the networking opportunities
2016, immediately prior
to the Singapore Yacht
USA 2% Asia region. of the social programme
Show, and will expand
AUS/NZ 11% are also important, and
It arms all those in on this year’s theme of
EMEA 28% a number of receptions
attendance with the ‘Towards World Class’.
EAST ASIA 9% and networking lunch
knowledge they need
SOUTH EAST ASIA 45% opportunities enabled our
to capitalise on the
SOUTH ASIA 5% delegates to meet in a
developing markets in Asia
relaxed but professional
and the overall growth of
environment.
To register your interest in 2016’s conference please email:
conference@singaporeyachshow.com
Style
www.singaporeyachtshow.com/about-apyc
P.36 www.singaporeyachtshow.com www.singaporeyachtshow.com P.37CONFERENCES:
APYC & ABF
ASIA BOATING FORUM
The inaugural edition of by delegates from across discussed at length the
the Asia Boating Forum the Asia region as well overarching regional
(ABF) offered marine as Europe and Australia. needs and lessons to be
industry professionals and Areas covered include learned, to develop best
regional authorities the the business of boating, practice in order to grow
opportunity to explore infrastructure and the boating industry.
the issues and challenges services, the creation of
The second Asia Boating
in the development a leisure marine policy
Forum will take place on
and sustainability of the framework and financial
8 April 2016 at the ONE˚15
boating business in Asia. structure and solutions.
Marina Club, concurrently
The Forum was led by Recognising the region’s with the Singapore Yacht
Chairman Tim Coventry, sovereign and economic Show.
with a theme of ‘Essentials diversity, policies,
of Emerging Markets of regulations and practices,
Asia’ with participation delegates at the Forum
To register your interest in 2016’s conference please email:
conference@singaporeyachshow.com
www.singaporeyachtshow.com/abf
P.38 www.singaporeyachtshow.com www.singaporeyachtshow.com P.39Business lunch in Geneva
and seafood dinner in
Costa Smeralda?
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