Media to the global baking industry - f2m food multimedia gmbh, Hamburg, Germany - www.foodmultimedia.de - brot+backwaren
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f2m food multimedia gmbh, Hamburg, Germany
Media to the
global baking industry
M E D I A DATA 2 0 1 8
www.foodmultimedia.de
++ Content ++ Introduction
Portfolio national and international 3 f2m food multimedia gmbh
Magazines and e-papers 4 f2m food multimedia gmbh is a publishing house operating at an
Competencies and topics 5 international level and specializing in researching and editing
Reviews and specialist books 6 technical information for the baking sector. The specialist infor-
Archive7 mation is presented in a wide variety of forms, comprising
Newsletter and info portal 8 specialist journals in German, English and Russian and their
electronic editions, also called e-papers, and extending to
baking+biscuit – features 2018 10 specialist books and purely digital media such as newsletters,
baking+biscuit – advertising rates 2018 11 blogs and a digital archive.
brot+backwaren – features 2018 12 Our readers include managing directors, production managers,
brot+backwaren – advertising rates 2018 13 product developers, master bakers and bakery technologists,
as well as specialist and management staff from the whole of
chleb+wipetschka – features 2018 14 the baking industry. Professionals throughout the world have
chleb+wipetschka – advertising rates 2018 15 appreciated our media for many decades as a soundly-based,
independent source of information for production-oriented
Job Classified 16 management in industrial and chain-store based bakeries.
Advertising in the newsletter 18
Advertising on the websites 19
Professionals prefer specialist journals! 20
Technical notes 21
Contact persons and addresses 22
General Terms & Conditions of Business 23
2
++ Portfolio national and international
O F F I Z I E L L E S O R G A N D E S V E R B A N D E S D E U T S C H E R G R O S S B ÄC K E R E I E N E . V.
Журнал по хлебопекарной и кондитерской технике и технологии
f 2m Журнал по хлебопекарной и кондитерской технике и технологии
PRINT D I G I TA L
Special
Journals Websites E-papers Newsletter
publications
www.brotundbackwaren.de www.bakingbiscuit.com
www.chlebiwipetschka.com
GER EN RUS GER EN INT GER EN RUS GER
brot+ baking+ chleb+ baking+ chleb+ back-
Yearbook Review Dictionary f2m
backwaren biscuit int. wipetschka biscuit int. wipetschka spiegel
Aryzta interpack Veit, Toronto 03 Premiere Moisson AIBI Congress Raw materials 03 Rondo Miwe Haas 03
Specialist External back backwelt
Expansion am Neue Ideen rund Klare Linie, A high level The new elected Durum wheat Модульная система для Перспектива Новые идеи
Standort Eisleben ums Verpacken klare Ziele 17 of flexibility President of the AIBI comes into focus 17 круассанов с обзором 360° для снеков 16
books objects welt.de blog.com
External brot+
objects backwaren
backwelt brot+ baking+ chleb+
DE EN RUS
blog.de backwaren biscuit int. wipetschka
3
++ Magazines and e-papers brot+backwaren is the official publication of the German Indus- Journals in e-paper form trial Baking Association. It is a specialist journal concentrating on The number of readers is growing steadily since the publishers production professionals in large companies in the industrial began making current issues available to download as e-papers. and chain-store sectors. The range of topics extends from raw materials supply and process technology to packing, logistics Archive and IT. A soundly-based, comprehensive overview of the current An extensive library of topics relating specifically to baked state of the technology and of the baking sector emerges from products is available to readers in the shape of our Archive (in practical operations reportage, research and development re- German, English and Russian), because all the articles published ports, market analyses and company profiles. brot+backwaren in our issues can be found in it. The Archive dates back to 2001 is published six times a year with a circulation of 4,000 copies, (Russian), 2003 (German) and 2005 (English) respectively. and is read by the technical management of large and medium- sized baking sector companies in Germany, Austria and Switzer- land, and sector specialists in research institutes and in the supply industries. baking+biscuit international is brot+backwaren’s English language sister publication, and also appears six times a year with a circula- tion of 5,000 copies. It supplies information to its readers in Europe, Australasia, Arabia, Africa and Latin America. chleb+wipetschka makes the worldwide pool of collected infor- mation available in the Russian language. The specialist journal is published four times a year with a circulation of 4,000 copies. It reaches production companies in Russia and the surrounding republics. 4
++ Competencies and topics
proofing plant sustainability
emotionality
hygiene
international career product development production
kneading technology
Modern bakery
instore ovens Bakery China
logistics lamination quality dough yield values pastry
packaging technology
cakes
freezers O F F I Z I E L L E S O R G A N D E S V E R B A N D E S D E U T S C H E R G R O S S B ÄC K E R E I E N E . V.
Журнал по хлебопекарной и кондитерской технике и технологии
iba
global
slicing Журнал по хлебопекарной и кондитерской технике и технологии
conveyor belts
food-truck
analysis
industry 4.0
current
robots
organic www.brotundbackwaren.de www.bakingbiscuit.com
www.chlebiwipetschka.com
internorga
oven technology
dough divider
research
cooling
IT company
Vegan
Aryzta interpack Veit, Toronto 03 Premiere Moisson AIBI Congress Raw materials 03 Rondo Miwe Haas 03
Expansion am Neue Ideen rund Klare Linie, A high level The new elected Durum wheat Модульная система для Перспектива Новые идеи
Standort Eisleben ums Verpacken klare Ziele 17 of flexibility President of the AIBI comes into focus 17 круассанов с обзором 360° для снеков 16
wafer technology tunnel ovens sponge doughs snacks-to-go
turnkey
sourdoughs
mixing technology
reports from the world of practice
südback
digitalization regionality transparency
bread rolls
quality assurance
The majority of the articles and reports appearing in f2m’s It is supplemented with current topics, for example dealing with
specialist journals and on its web pages are researched and current market developments or new developments in machine
authored by our own editorial staff. The range of articles is and plant construction, and novel applications technologies, to
complemented with contributions from selected external authors which in most cases we obtain quick access. The mix allows to
on specific issues and scientific topics. An annual subject schedule use capacities sensibly, while allowing room for spontaneity at
helps with medium and long-term planning. the same time.
5
++ Reviews and specialist books
The baking sector needs both highly-specialist professionals The following have appeared up to now in our Focus Backwaren
and well-trained staff who have gained competence for their documentation series:
particular job through training within the company. f2m offers + Focus Backwaren – The new labelling law for baked products
specifically prepared expert knowledge for both groups. Our + Food Compliance – Designing and managing foodstuffs com-
Review series provides in-depth analysis of clearly defined issues, panies in conformity with the law
whether this involves market analyses or deals with a comprehen- The multilingual f2m dictionary helps clear away problems of
sive, informative presentation of the state of the art in process understanding.
engineering. A topic of the Review in the past two years has been
developments in European baked product markets. A subject with
which the editorial department will be deeply occupied in 2018,
the iba trade fair year, will be the development of engineering and
technology in the manufacture and marketing of baked prod-
ucts.
f2m food multimedia Gmbh
Dictionary of Bakery Engineering and Technology
Dictionary of
Bakery Engineering
and Technology
Dictionary of Bakery
Engineering and Technology
English ENG
++ The european Bakery MarkeT ++
Wörterbuch der
Bäckereitechnik und -technologie
German DEU
Dictionnaire des termes techniques et
technologiques pour la boulangerie
French FRA
Diccionario de ingeniería y tecnología
Publishing house
· baking+biscuit international
para el sector de panadería y bollería
Spanish SPA
· brot+backwaren (German)
· chleb+wipetschka (Russian)
Словарь по хлебопекарной
технике и технологии
Russian RUS
++ The european Bakery MarkeT ++
Ordbog for
f2m food multimedia gmbh
Ehrenbergstrasse 33
bageriteknik og -teknologi
Danish DAN
22767 Hamburg
Germany
Japanese JPN
review:
www.foodmultimedia.de
6
++ Archive
Wasn’t there something somewhere? Yes, but where? The f2m the Archive and searching in it are free of charge, whereas down-
Archive offers help when searching. All the news items and articles loading the whole issue in which the article appeared requires a
that have appeared in the f2m in past years have been stored and small financial contribution that can be transferred by PayPal or
prepared to allow full-text searches. The required information credit card, after which the download is available.
can be found and verified with one, two or perhaps three clicks,
without needing to leaf through mountains of journals. Accessing
7
++ Newsletter and info portal
The backwelt info portal The backspiegel E-mail newsletter
Nothing is older than yesterday’s news – that’s also true for the Anyone who has no time to look them up him or herself can
baked products market, and it’s why we ensure that readers using have all the news from the sector sent to them by E-mail once a
our www.backwelt.de information portal can find up-to-date news week. Our backspiegel Newsletter is published every Friday, and
from the industry. Freshly researched, every day. www.backwelt.de reaches more than 5,000 registered subscribers in Germany,
also supplies users with information about raw materials markets Austria and Switzerland.
and current key topics.
The blog (German and English)
Our blog rounds off our offering. In the baking world blog at
http://backweltblog.com (English) and http://backweltblog.de
(German) we publish entertaining reports marginalia when
travelling, and reports of experiences and news from the net, as
well as about markets and sales concepts.
Every Friday, 5.018 registered backspiegel subscribers read about
what’s new in the baking sector. (backspiegel subscribers, status: September 2017)
backspiegel plus backwelt.de are a platform for job adverts that is widely used and
recognized by the industry. Our customers confirm to us that they receive very good
responses to their advertisements.
8
++ Newsletter and info portal
9
++ baking+biscuit international – features 2018
+ Issue 1 Publication date 19.01.2018 + Issue 4 Publication date 29.06.2018
Advertising deadline 02.01.2018 Advertising deadline 11.06.2018
+ Ovens I A preliminary report issue about the iba trade fair
+ Sponge Doughs and Sourdoughs + iba I
+ Raw Materials Logistics + Turnkey
+ Ovens II
+ Issue 2 Publication date 28.02.2018
Advertising deadline 08.02.2018 + Issue 5 Publication date 17.08.2018
Bakery China Advertising deadline 30.07.2018
+ Dough Sheeting The iba trade fair edition
+ Cooling and Freezing + iba II
+ Round and Long Molding + Process Monitoring
+ Pastry
+ Issue 3 Publication date 30.04.2018
Advertising deadline 10.04.2018 + Issue 6 Publication date 31.10.2018
+ Dough Make-up Advertising deadline 11.10.2018
+ Lamination + Bread and Bread Rolls
+ Pizza + Trays and Pan Clusters
+ Slicing and Packing
10++ baking+biscuit international – advertising rates 2018
format non-bleed bleed Anschnitt
width x height 4 colors 3 colors 2 colors mono width x height 4 colors
in mm in mm
double page
396 x 265 8,468 EUR 8,027 EUR 6,704 EUR 5,822 EUR 420 x 297* 8,468 EUR
spread
whole page 184 x 265 3,969 EUR 3,528 EUR 3,087 EUR 2,646 EUR 210 x 297 * 4,234 EUR
junior page 137 x 184 2,718 EUR 2,277 EUR 1,836 EUR 1,395 EUR 142 x 210 * 2,858 EUR
184 x 130 210 x 142 *
half page 2,169 EUR 1,887 EUR 1,605 EUR 1,323 EUR 2,302 EUR
90 x 265 102 x 297 *
184 x 87 210 x 99 *
third page 1,728 EUR 1,446 EUR 1,164 EUR 882 EUR 1,817 EUR
59 x 265 71 x 297 *
184 x 63 210 x 75 *
quarter page 43 x 265 1,259 EUR 1,060 EUR 861 EUR 662 EUR 55 x 297 * 1,326 EUR
90 x 130 102 x 142 *
184 x 30
1/8 page 43 x 130 928 EUR 729 EUR 530 EUR 331 EUR
90 x 63
Circulation: 5.000 (print) + e-papers * Please add 3 mm bleed on all sides.
6 issues per year Vital advertising matters should be kept within 5 mm from trim on all sides.
11++ brot+backwaren – features 2018
+ Issue 1 Publication date 07.02.2018 + Issue 4 Publication date 20.07.2018
Advertising deadline 22.01.2018 Advertising deadline 02.07.2018
A preliminary report issue about the A preliminary report issue about the iba trade fair
Internorga trade fair, Hamburg/Germany + iba I
+ Ovens I + Turnkey
+ Sponge Doughs and Sourdoughs + Ovens II
+ Raw Materials Logistics
+ Issue 5 Publication date 05.09.2018
+ Issue 2 Publication date 03.04.2018 Advertising deadline 13.08.2018
Advertising deadline 12.03.2018 The iba trade fair edition
+ iba II
SP EC IA L IS SU E + Process Monitoring
+ Pastry
Market makers and Success stories
+ Issue 6 Publication date 21.11.2018
+ Issue 3 Publication date 24.05.2018 Advertising deadline 01.11.2018
Advertising deadline 02.05.2018 + Bread and Bread Rolls
+ Dough Make-up + Trays and Pan Clusters
+ Lamination + Slicing and Packing
+ Pizza
12++ brot+backwaren – advertising rates 2018
format non-bleed bleed Anschnitt
width x height 4 colors 3 colors 2 colors mono width x height 4 colors
in mm in mm
double page
396 x 265 8,006 EUR 7,565 EUR 6,242 EUR 5,360 EUR 420 x 297* 8,006 EUR
spread
whole page 184 x 265 3,759 EUR 3,318 EUR 2,877 EUR 2,436 EUR 210 x 297 * 4,003 EUR
junior page 137 x 184 2,673 EUR 2,232 EUR 1,791 EUR 1,350 EUR 142 x 210 * 2,808 EUR
184 x 130 210 x 142 *
half page 2,064 EUR 1,782 EUR 1,500 EUR 1,218 EUR 2,186 EUR
90 x 265 102 x 297 *
184 x 87 210 x 99 *
third page 1,659 EUR 1,377 EUR 1,095 EUR 813 EUR 1,741 EUR
59 x 265 71 x 297 *
184 x 63 210 x 75 *
quarter page 43 x 265 1,206 EUR 1,007 EUR 808 EUR 609 EUR 55 x 297 * 1,267 EUR
90 x 130 102 x 142 *
184 x 30
1/8 page 43 x 130 902 EUR 703 EUR 504 EUR 305 EUR
90 x 63
Circulation: 4.000 (print) + e-papers * Please add 3 mm bleed on all sides.
6 issues per year Vital advertising matters should be kept within 5 mm from trim on all sides.
13++ chleb+wipetschka – features 2018
+ Issue 1 Publication date 09.02.2018 + Issue 3 Publication date 15.08.2018
Advertising deadline 19.01.2018 Advertising deadline 25.07.2018
Modern Bakery, Moscow/Russia iba trade fair, Munich/Germany
+ Ovens I + Dough Make-up
+ Sponge Doughs and Sourdoughs + Lamination
+ Raw Materials Logistics + Pizza
+ Issue 2 Publication date 14.05.2018 + Issue 4 Publication date 15.11.2018
Advertising deadline 20.04.2018 Advertising deadline 25.10.2018
+ Dough sheeting + Bread and Bread Rolls
+ Cooling and Freezing + Trays and Pan Clusters
+ Round and Long Molding + Slicing and Packing
14++ chleb+wipetschka – advertising rates 2018
format non-bleed bleed Anschnitt
width x height 4 colors 3 colors 2 colors mono width x height 4 colors
in mm in mm
double page
396 x 265 8,468 EUR 8,027 EUR 6,704 EUR 5,822 EUR 420 x 297* 8,468 EUR
spread
whole page 184 x 265 3,969 EUR 3,528 EUR 3,087 EUR 2,646 EUR 210 x 297 * 4,234 EUR
junior page 137 x 184 2,718 EUR 2,277 EUR 1,836 EUR 1,395 EUR 142 x 210 * 2,858 EUR
184 x 130 210 x 142 *
half page 2,169 EUR 1,887 EUR 1,605 EUR 1,323 EUR 2,302 EUR
90 x 265 102 x 297 *
184 x 87 210 x 99 *
third page 1,728 EUR 1,446 EUR 1,164 EUR 882 EUR 1,817 EUR
59 x 265 71 x 297 *
184 x 63 210 x 75 *
quarter page 43 x 265 1,259 EUR 1,060 EUR 861 EUR 662 EUR 55 x 297 * 1,326 EUR
90 x 130 102 x 142 *
184 x 30
1/8 page 43 x 130 928 EUR 729 EUR 530 EUR 331 EUR
90 x 63
Circulation: 4.000 (print) + e-papers * Please add 3 mm bleed on all sides.
4 issues per year Vital advertising matters should be kept within 5 mm from trim on all sides.
15++ Job Classified within the print media ++ Job Classified online
JOB CLASSIFIED brot+backwaren 2 publications within the newsletter “Backspiegel” as text data
Column Width baking+biscuit (backspiegel appears weekly), approx. 1,200 characters
Width in mm chleb+wipetschka 2 x 1 week | Cost 720 EUR*
mm cost for 1 Column 43 2.16 EUR
Job classified:
2 Columns 90 4.32 EUR on the homepage of www.brotundbackwaren.de und
www.backwelt.de as a PDF
3 Columns 137 6.48 EUR
Min. booking: 4 weeks | Cost 370 EUR*
4 Columns 184 8.64 EUR
Package:
i.e. Color logo together with job classified on the homepage of
4 Color Package or color element 120.00 EUR www.brotundbackwaren.de und www.backwelt.de as a PDF
Min. booking: 4 weeks | Cost 980 EUR*
Box Fee 10.00 EUR
JOB SEARCH brot+backwaren
Column Width baking+biscuit * If you book your job advertisement in our print and online
Width in mm chleb+wipetschka media, we will grant you a discount of 30 % of the online
prices. This offer applies to job advertisements whose
mm cost for 1 Column 43 1.77 EUR advert size is at least 1/3 of a page.
2 Columns 90 2.94 EUR
Cost examples 1/4 page = 90 mm x 130 mm 2 Columns 4.32 EUR x 130 mm wide 561.60 EUR
JOB CLASSIFIED 1/2 page = 184 mm x 130 mm 4 Columns 8.64 EUR x 130 mm wide 1,123.20 EUR
(black and white) 1/1 page = 184 mm x 265 mm 4 Columns 8.64 EUR x 265 mm wide 2,289.60 EUR
90 mm x 180 mm 2 Columns 4.32 EUR x 180 mm wide 777.60 EUR
137 mm x 200 mm 3 Columns 6.48 EUR x 200 mm wide 1,296.00 EUR
16++ Job Classified
R E I E N E . V.
GROSSBÄCKE
DEUTSCHER
VERBANDES
ORGAN DES
OFFIZIELLES
ckwa ren.d e
www. brotu ndba
You want
to find a
Aryzta
Expansion am
Standort Eisleben
interpack
Neue Ideen rund
ums Verpacken
Veit, Toronto
Klare Linie,
klare Ziele German Baker?
03
17
Try our job classifieds in the
backspiegel E-mail newsletter
and on our web pages.
17++ Advertising in the newsletter
We provide advertisements in the newsletter backspiegel in two Linking to your Web pages
formats. It goes without saying that we can link your specials, banners or
advertising messages in the Newsletter to your web pages. Our
Prices for ads in the newsletter backspiegel service extends even further: we will gladly link adverts booked
184 mm wide, 63 mm high in the print media in the digital e-paper edition of the issue to
1 Insertion 350 EUR your web pages or additional information that you make available
10 Insertions 300 EUR each to us.
26 Insertions 275 EUR each
52 Insertions 225 EUR each Price: A simple link is free of charge. Additional information re-
quiring editorial and technical processing will be invoiced on an
184 mm wide, 40 mm high expenditure basis.
1 Insertion 300 EUR
10 Insertions 275 EUR each
26 Insertions 250 EUR each
52 Insertions 200 EUR each
18++ Advertising on the websites
Special on the German language website of Banner advertising on the websites
+ www.backwelt.de per month 1,000 EUR Sky banner (max. 468 x 60 px): 500 EUR per month
with subsequent transfer 1/2 skyscraper (max. 200 x 300 px): 500 EUR per month
into the special archive Skyscraper (max. 200 x 600 px): 850 EUR per month
Special on the websites
+ www.bakingbiscuit.com
+ www.brotundbackwaren.de
+ www.chlebiwipetschka.com per month 500 EUR
Format of lead-picture for the special: 468 x 250 px
In the event of multiple bookings on a single banner location, the
banners will be displayed in rotation.
You can book banners in the following formats and positions on
the following websites of f2m:
+ www.bakingbiscuit.com
+ www.backwelt.de Sky banner 468 x 60 px
+ www.brotundbackwaren.de
Skyscraper 200 x 600 px
+ www.chlebiwipetschka.com
+ www.foodmultimedia.de
The web format, positioning, format and prices for these remain
valid for four weeks. In the event of multiple bookings on a single
banner location, the banners will be displayed in rotation.
19++ Professionals prefer specialist journals
Every year the Verein Deutsche Fachpresse (German Association Use of B2B information sources by
of Business Media) arranges for research into the usage behavior of professional decision-makers, in %
professional information users, clearly demarcated from the private
Specialist/trade media, print+digital, total (net) 71 94
media usage behavior of German citizens. According to the B2B
Specialist/trade journals/magazines (print) 55 81
Decision-Maker Analysis 2015/16, trade journals are the most im-
Digital* offerings by specialist/trade media 44 76
portant professional information source for professional decision-
makers. 94 % of professional decision-makers use specialist/trade Digital* offerings by companies 41 74
media (print+digital). Overall, the B2B core target group is reached Events (congresses/conferences/seminars) 24 66
almost completely through digital and printed specialist media. Field sales representatives/sales visits 26 61
Specialist/trade journals are still ahead of digital specialist media Trade fairs 23 55
in terms of usage intensity, and manufacturers’ digital offerings are Direct advertising (by post) 24 53
only in third place. 71 % of B2B decision-makers see specialist/
Companies’ customer magazines 14 52
trade media as the most important information source for pro-
ducts and suppliers in the purchasing process. Specialist magazines regular usage in the past 12 months at least occasional use (total)
are still in the lead. In general, specialist/trade media remain the
most important information source, followed by trade fairs and The importance of information sources for continuous
events. Manufacturers’ digital offerings are of secondary import- information about products and suppliers
ance in this phase of the decision-making process. In the opinion
Specialist/trade media, print+digital, total (net) 71
of the decision-makers who were questioned, companies that
Specialist/trade journals/magazines (print) 58
advertise in the specialist and trade media strengthen their
Digital* offerings by specialist/trade media 40
positive image. 81 % agree that this is true. 79 % regard advertising
Digital* offerings by companies 36
in trade media as a useful component.
Events (congresses/conferences/seminars) 44
Credible, reliable/reputable, create market transparency, provide
Field sales representatives/sales visits 32
valuable stimuli in the purchasing process and strengthen one’s
Trade fairs 46
own professional competence – these are the attitudes of pro-
Direct advertising (by post) 13
fessional decision-makers towards the specialist/trade media.
Companies’ customer magazines 15
Basis: n=607, Source: B2B Decision-Maker Analysis 2015/16,
Verein Deutsche Fachpresse (German Association of Business Media) * Web sites, social media, newsletters, apps
20++ Technical information
Magazine format: Data delivery for online media:
210 mm wide x 297 mm high, DIN A4 Banner: JPEG, (Animated) GIF, Flash
Type area: 184 mm wide, 265 mm high Vacancies: one-sided PDF
Printing and binding methods: Payment conditions:
Sheet-fed offset in accordance with Euroscale (CMYK, ISO 2846) 20 days net cash
with saddle stitching. We allow 3 % discount for direct debits
Print documents: Delivery address for inserts and supplements:
Delivery date for advertisement data – two days after closing date We ask that inserts and supplements be sent directly to our prin-
for advertisements, at the latest. Supply one proof or one press ting works, carriage paid home, at the latest two days after the
proof for comparison and checking of the data. closing date for adverts:
Adverts with trim: Leinebergland GmbH & Co. KG
Additional bleed 3 mm all round; elements relevant to content at Industriestr. 2 a
least 5 mm separation distance relative to side edges. 31061 Alfeld/Leine
Germany
Delivery of data: Phone: +49 51 81 84 64 0
High-resolution, printable PDF (PDF X-3), no RGB data! Email: info@leinebergland.de
Medium, version/edition and company name must be stated.
Publisher/technical contact person:
For a data volume up to 20 MB: f2m food multimedia gmbh
Email: krause@foodmultimedia.de Wilfried Krause
Ehrenbergstr. 33
Alternatively you are welcome to make the advertisement data 22767 Hamburg
available on a server for download (FTP/HTTP). Germany
Phone +49 40 38 61 67 94
CD-ROM and proof or press proof (for color adverts) Fax +49 40 39 90 12 29
by post to the publisher Email: krause@foodmultimedia.de
21++ Contact
f2m food multimedia gmbh Editorial staff: Advertising:
Ehrenbergstr. 33
22767 Hamburg Hildegard M. Keil Dirk Dixon
Germany Telefon: +49 (0) 40 380 94 82 Telefon: +44 (0) 14 35 87 20 09
E-Mail: keil@foodmultimedia.de E-Mail: dixon@foodmultimedia.de
Telefon: +49 (0) 40 39 90 12 27
Fax: +49 (0) 40 39 90 12 29 Bastian Borchfeld Wilfried Krause
E-Mail: info@foodmultimedia.de Telefon: +49 (0) 40 39 90 12 28 Telefon: +49 (0) 40 38 61 67 94
Website: www.foodmultimedia.de E-Mail: borchfeld@foodmultimedia.de E-Mail: krause@foodmultimedia.de
Helga Baumfalk
Telefon: +49 (0) 40 39 90 30 61 Distribution:
E-Mail: baumfalk@foodmultimedia.de
Viktoria Usanova
Silke Liebig-Braunholz Telefon: +49 (0) 40 39 90 30 62
Telefon: +49 (0) 40 38 61 67 92 E-Mail: usanova@foodmultimedia.de
E-Mail: liebig-braunholz@foodmultimedia.de
Images: f2m, Fotolia.com, 123rf.com
22++ General terms and conditions for newspapers and magazines
1. The term “advertisement order“ as used in the following General Terms not on other ads – on at least three sides. Advertisements which for example
and Conditions refers to the contract concerning the publication of one or are not recognizable as such because of their editorial layout shall be
more advertisements of any advertiser or any other space buyer in a clearly identified as such by the publisher for instance by marking it with
printed publication for the purpose of circulation. the word “advertisement”.
2. Unless stated otherwise, advertisements should be released for publi 8. The publisher shall reserve the right to reject advertisement orders, in-
cation within one year of the signing of the contract. If the right to release cluding any individual advertisements under the terms of a contract and
individual advertisements is included as part of the contract, the order insert orders on grounds of content, origin or technical format under its
should be processed within one year from the appearance of the first ad- own standard, factually justified principles, if their content infringes legal
vertisement where the first advertisements are released and published or regulatory stipulations or if their publication is unacceptable for the
within the timeframe stated in clause. publisher. This shall also apply to orders submitted to branch offices,
3. Upon contractual signing, the customer shall be entitled to release further receiving offices or representatives. Orders for insert shall become binding
advertisements in addition to the volume stated in the order within the for the publisher only after a sample of the insert has been submitted and
agreed timeframe or that stated in clause 2. approved. Inserts which, due to the format or appearance, may appear to
4. In case an order may not be executed due to circumstances for which the the reader to be part of the newspaper or magazine, or which contain
publisher cannot be held responsible, the customer, without prejudice to third-party advertisements, shall not be accepted. The customer shall be
any other legal obligations, shall pay the publisher the difference between notified immediately about the rejection of an order.
the discount granted and the discount which corresponds to the actual 9. The customer shall be responsible for timely delivery of the advertise-
volume. This reimbursement shall not take place, if the non-fulfillment is ment text and accurate printing data and inserts. The publisher shall re-
due to force majeure in the publisher’s area of risk. quest replacement for any recognizable inaccuracies or damaged printing
5. In the calculation of advertisement volumes, text millimeter lines are con- data without delay. The publisher guarantees print quality normal to that
verted according to price into advertisement millimeters. of the title concerned within the scope of the possibilities of the printing
6. Orders for advertisements and thirdparty inserts to be published spe data.
cifically and exclusively in specific issues, specific publications or in spe- 10. In the event of totally or partially illegible, incorrect or incomplete printing
cific places in the publication must reach the publisher in sufficient time of the advertisement, the customer shall be entitled to a reduction in pay-
so that the customer may be informed before the advertisement deadline of ment a corrected replacement advertisement, but only to the extent that
whether the order can be executed in the manner specified. Without being the purpose of the advertisement is affected. If the publisher allows an
subject to any explicit agreement, classified advertisements shall be printed appropriate period of time given for this purpose to elapse or if the replace
in the appropriate category. ment advertisement is still incorrect, the customer shall be entitled to a
7. Textual advertisements are advertisements which border on the text – and reduction in payment or cancellation of the order. Compensation claims
23from positive breaches, faults upon contractual signing or non-permitted made and demand advance payments for the remaining advertisements.
acts are excluded. This also applies to contracts concluded by phone. Where there is established doubt over the customer’s ability to pay, the
Compensation claims from impossibility of provision or delay are limited publisher shall be entitled, even during the term of an advertisement con-
to compensation for foreseeable damage and to the fee due for the adver- tract, to make the publication of further advertisements dependent on
tisement or insert concerned. This does not apply to intent and gross neg advance payments of the amount due and the settlement of outstanding
ligence on the part of the publisher, its legal representative or its vicarious invoices, regardless of the payment terms originally agreed.
agents. Liability of the publisher for damages arising from the absence of 15. If requested, the publisher shall provide an advertisement record to-
assured qualities and properties shall remain unaffected. Furthermore, in gether with the invoice. According to the type and scope of advertising
accordance with the principles of sound commercial practice, the publisher contract, advert extracts, record pages or full record numbers will be pro-
shall not be liable for gross negligence on the part of its vicarious agents; vided. If a record can no longer be created, it will be replaced with a legally
in all other cases, liability to business people for gross negligence shall be binding certification from the publisher of the publication and distribution
limited, according to the extent there of, to the foreseeable damage and of the advertisement.
up to the amount of the payment for the advertisement in question. Com- 16. The customer shall bear the costs of the production of ordered printed
plaints must be made within four weeks of submission of invoice and documents and of considerable changes arising or requested by the cus
receipt, except in the case of defects that are not obvious. tomer to the specifications originally agreed.
11. Press-proofs shall only be provided if specifically requested. The customer 17. In the event of reduction in circulation, a price reduction may be claimed
shall be responsible for the correctness of the press-proofs returned. The for contracts for a series of adverts if, in the overall average of the insertion
publisher shall observe all error corrections made known to it within the year of the first advert, the average circulation stated in the price list or
period of time specified upon sending the pressproof. stated any other way or, if a circulation figure is not given, the average
12. In case no particular specifications have been made concerning the size, number of issues sold (for trade magazines, where appropriate, the average
the amount charged shall be calculated based on the print size that is actual distribution) in the previous calendar year is not exceeded. A re-
normal for the type of advertisement. duction in circulation is only deemed as a deficiency eligible for a price
13. In case the customer does not make any advance payment, the invoice shall reduction if it amounts to
be sent immediately or within a maximum of fourteen days after publication – 20 per cent for circulation of up to 50,000 copies
of the advertisement. The invoice must be paid within the period given in the – 15 per cent for circulation of up to 100,000 copies
price list, starting from the date of receipt of the invoice, unless a different – 10 per cent for circulation of up to 500,000 copies
payment period has been agreed upon in individual cases. Any discounts – 5 per cent for circulation of up to 500,000 copies.
for advance payments shall be granted according to the price list. Added to this, claims to price reductions for contracts are excluded, if the
14. In the event of delay or deferral in payment, interest and recovery costs publisher has given notice of the reduction in circulation to the customer
shall be charged. In the event of delayed payment, the publisher may with in sufficient time for the customer to be able to cancel the contract before
hold further publication under the order concerned until payment is the publication of the advertisement.
2418. With box number advertisements, the publisher shall exercise the due c) The publisher reserves the right to agree on special rates or special formats
care of a responsible businessman for the keeping and timely forwarding for advertisements in special issues or similar dependent on specific situ-
of the offers received. Registered and express letters as response to box ations.
number advertisements shall be forwarded with regular mail only. Reply d) Advertising agencies and agents are obliged to adhere to the publisher’s
letters to box number advertisements will be stored for four weeks. Mail rates in their offers, contracts and settlements with customers. The com-
not collected within this period will be destroyed. The publisher shall re- mission guaranteed by the publisher may not be transferred either wholly
turn valuable documents without being obliged to do so. The publisher or partly to the customer.
reserves the right, in the interest and for the protection of the customer, e) In case of insufficient printing quality, the customer is not entitled to a
to open incoming offers in order to eliminate misuse of the box number claim if the defects in the original copy or artwork provided by the cu-
service for investigation purposes. The publisher is not obliged to pass on stomers were not immediately recognizable. The same applies to errors in
business promotions and agency offers. repeat advertisements if the customer fails to inform the publisher prior
19. Print document shall only be returned to the customer if specifically requ- to the printing date of the next advertisement about the error.
ested. The obligation to keep these ends three months after expiry of f) In the case of disruption of operations or in case of force majeure (indus-
contract. trial dispute, confiscation, traffic disturbances, general raw material or
20. Place of fulfillment is the registered office of the publisher. Place of juris- energy shortage and the like) – in both the publisher’s establishment
diction is the registered office of the publisher. If claims by the publisher and/or external businesses used by the publisher for fulfillment of its
may not be settled by way of enforcement proceedings, the court of juris- obligations – the publisher is entitled to demand full payment for the
diction for non-traders shall be determined on the basis of their domicile. published advertisements provided that 80 % of the guaranteed circula
If the place of domicile or usual place of residence of the customer at the tion (or in case of lack of a guaranteed circulation the normally sold circu-
time of the raising of proceedings is unknown or the customer has relocated lation) of the publisher’s publication has been distributed. In the case of
its domicile or usual residence since the contractual signing to some- lower distribution by the publisher, the invoice amount is to be reduced in
where outside the geographical scope of the law, the registered office of direct proportion to the extent to which the guaranteed (or normally) sold
the publisher shall be agreed as the place of jurisdiction. circulation has been reduced.
g) Provided that no other agreement has been explicitly made, the customer
Additional Terms and Conditions of the Publisher bears sole responsibility for the content and legal permissibility of the text
a) Provided that no other agreement has been expressly made, new rates and graphics material submitted. The customer exempts the publishers
arising due to price adjustments also immediately apply to current orders. from all claims possibly made by third parties in this context.
In the case of non-traders this does not apply to orders which are to be h) Online dispute resolution in accordance with Article 14 Para. 1 of the ODR-VO
carried out within four months following conclusion of contract. (European Online Dispute Resolution Regulation): The European Commission
b) For more than 30,000 mm advertisement space, an individual calculation provides a platform for Online Dispute Resolution (OS), which you can find
is possible. at http://ec.europa.eu/consumers/odr.
25++ Notes 26
++ Notes
27www.foodmultimedia.de
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