MEDIA DATA FOR 2019 BRAND DESIGN TECHNOLOGY - Watchtime.net
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B RA N D DE S IG N T E C HN OLOG Y
B R A ND D E SI GN T E C H N O LO G Y
MEDIA DATA FOR 2019
1
Publication dates and advertising deadlines
B RA N D DE S IG N T E C HN OLOG Y
PUBLICATION DATE ISSUE – TOPIC ADVERTISING DEADLINE FOR
DEADLINE ** PRINTING MATERIAL
22.03.2019 02.2019 – Baselworld * 06.02.2019 15.02.2019
17.05.2019 03.2019 – The new Chronographs 03.04.2019 11.04.2019
28.06.2019 Catalogue of sport watches 2019/2020 08.05.2019 17.05.2019
05.07.2019 04.2019 – Water sports 22.05.2019 31.05.2019
06.09.2019 05.2019 – Germany special 24.07.2019 02.08.2019
27.09.2019 Chronos Special Design 14.08.2019 23.08.2019
18.10.2019 06.2019 – Watches for rough missions * 04.09.2019 13.09.2019
Chronos Selection Edition 2020
15.11.2019 16.08.2019 13.09.2019
30th anniversary edition
22.11.2019 Chronos Test Yearbook 2020 02.10.2019 11.10.2019
16.12.2019 01.2020 – Elegant watches 30.10.2019 08.11.2019
* Enlarged print run
** Advertising deadline for special placement is 14 days earlier.
2
B RA N D DE S IG N T E C HN OLOG Y
„Journals are the rocks in the surf in times of globally
growing stimulus overflushing. The special interest
print media allow the reader to immerse himself in the
respective branch in the intensity and calm, that readers
desire and cherish. The reading time in last years is
increased, despite digital disruption.
Thanks to the high qualification and influence status
of his editors, owns Chronos the interpretation sovereignty
for consumers, that‘s radiate on referral ads and native
advertising formats.
The high selling price of regular issues and special
publications is a strong filter function, that separates
affluent potential customers from undecided prospects.
Our reach is regularly and independent verify by the
Ivo Sadovnikov IVW and provide the necessary security and transparency
HEAD OF SALES PRINT & EVENTS
for the advertising plan.
Tel. +49 (731) 15 20 - 341 For the companies in the watch industry is the print
Fax +49 (731) 15 20 - 342 campaign in Chronos an effective and efficient possibility
sadovnikov@ebnermedia.de
to sustainably influencing and impressing address the
target group.
Six times a year in the regular issues - as well as in
numerous special publications. „
3
Our most important personas
B RA N D DE S IG N T E C HN OLOG Y
According to the milieus defined by the Several different personas comprise the primarily male radership of Chronos. Our
Sinus Institue, our prinipal readers can journalism appeals to the special needs and requirements of each of these main
be categorized in the following types groups of readers.
„I want expertise and „Which brands „Craftmanship, design,
passion.“ are hot?“ and engineering justify
the price.“
VON LINKS NACH RECHTS: SHUTTERSTOCK.COM/ESBPROFESSIONAL;
FOTOLIA.COM/RASSTOCK; FOTOLIA.COM/WESTEND61
PERFORMERS HEDONISTS MODERN MAINSTREAM
4
B RA N D DE S IG N T E C HN OLOG Y
„Nowadays, when someone wants to buy a watch, his first
point of orientation is the brand. Next comes the design,
followed by the technology. Precisely these are the aspects
that we at Chronos highlight when we present watches to
our readers. Whether we’re testing a watch, introducing
a new item or scrutinizing an iconic watch: we tell our
readers which brands and designs are trendy and which
strengths and weaknesses the watches have in their outer
appearances and inner workings.
We provide our readers with an overview ranging from
the big brands to interesting secret tips. And we illustrate
the watches in the surroundings for which they’re made.
Chronos offers categorization, overview and emotion,
big brands and secret tips, competence and background.
Rüdiger Bucher And we do all this six times each year in our regular issues,
EDITORIAL DIRECTOR
AND EDITOR-IN-CHIEF
which are augmented by numerous special publications.“
Tel. +49 (731) 15 20 - 139
Fax +49 (731) 15 20 - 171
bucher@ebnermedia.de
PRINT RUN
Monitoring of print run: IVW
Sold copies Ø Q1-3/2018: 10.652 copies.
5
Prices and formats
B RA N D DE S IG N T E C HN OLOG Y
BLEED FORMATS (width x height) ADVERTISING PIRCES
plus 3 mm trim along the outer edges regular print runs enlarged print runs (02.2019, 06.2019)
Super Spread. Best premium placement with paper in cover
NEW
quality. Inside front cover, 2 full pages printed across the gutter
420x280 mm plus 5 mm overlap in the binding 20.300,- 20.900,-
Opening Spread.
2 full pages printed across the gutter
420x280 mm plus 5 mm overlap in the binding 17.800,- 18.330,-
First 2 full pagesafter Opening Spread
printed across the gutter
420x280 mm plus 5 mm overlap in the binding 16.270,- 16.750,-
2 full pages
printed across the gutter
420x280 mm plus 5 mm overlap in the binding 14.800,- 15.200,-
Outside back cover
1/1 page: 210x280 mm
printed pages format 10.030,- 10.330,-
Inside front cover
1/1 page: 210x280 mm
printed pages format 9.680,- 9.990,-
Inside back cover
1/1 page: 210x280 mm
printed pages format 8.450,- 8.720,-
1/1 page premium placement opposite editorial, opposite table of
content, 1, to 5. after table of content.
1/1 page: 210x280 mm 7.980,- 8.310,-
printed pages format
6 Cover Gatefolder : € 18.200,- | € 18.730,- | Gatefolder € 17.790,- | € 18.290,- All prices in euros and not including VAT
B RA N D DE S IG N T E C HN OLOG Y
BLEED FORMATS (width x height) ADVERTISING PIRCES
plus 3 mm trim along the outer edges regular print runs enlarged print runs (02.2019, 06.2019)
1 Full Page
1/1 page: 210x280 mm printed pages format.
7.290,- 7.540,-
1/2 Page
105x280 mm high or 210x140mm horizontal.
4.560,- 4.720,-
1/3 page Premium
opposite the Editorial
72x280 mm high or 210x93 mm horizontal. 4.260,- 4.360,-
1/3 page
72x280 mm high or 210x93 mm horizontal.
3.550,- 3.640,-
1/4 page horizontal
210x70 mm
2.600,- 2.670,-
Native advertising formats (Advertorials)
(see page 10) 4.010,-
1 full page
1/2 page 2.050,-
Discounts: Business classified ads: Bound inserts: Postcards pasted onto ads:
Placements in second half of magazine –15 % per mm € 4,90 Full Run Split Run € 60 per thousand*
(when explicitly ordered) (1 column/ 39,5 mm wide) (p.1,000 copies) (p.1,000 copies)
Supplements:
(2 column/ 83 mm wide) 2 pages € 190,- € 285,-
Quantity discounts: Frequency discounts: Up to 25 g € 200,- per thousand*
(3 column/126,5 mm wide) 4 pages € 280,- € 420,-
2 pages 4% 2x 3% Up to 50 g € 290,- per thousand*
(4 column/170 mm wide) 6 pages € 320,- € 480,-
4 pages 8% 4x 6% 8 pages € 340,- € 510,- Subscription edition:
6 pages 12% 6x 10% Commercial classified advertisements: 16 pages € 410,- € 615,- 50% surcharge
12 pages 15% 10 x 15% Business classified ads, per line € 8.-
Delivery date: 2 weeks prior to first day of sale.
Code fee € 5.-
Help-wanted ads: * including postage
Per picture (b/w) € 30.-
25% discount on the mm price Per picture (4-color) € 60.-
7 (max. hight 50 mm) All prices in euros and not including VAT
The Market for
B RA N D DE S IG N T E C HN OLOG Y
You can read the entire
Luxxury Watches
e-dossier in German under
‚Wir über uns‘ at
Watchtime.net
An impressive success story has Nowadays the decision to buy a desire among purchasers. brand stores of the watch brands
shaped the market for mechanical wristwatch is Swiss watches currently themselves, and by e-commerce.
mechanical luxury watches influenced by various factors. command an estimated 80% of According to Allensbacher
since the late 1980s. Especially The brand’s image plays the the global watch market. Luxury Markt- und Werbeträgeranalyse
since the beginning of the 21st decisive role. Another significant wrist-watches that sell for more (AWA) [Allensbacher Analysis of
century, mechanical luxury factor is the watch’s design: it than 1,500 euros are primarily Markets and Advertising Media],
watches have undergone an plays a larger role in the made in Switzerland, followed by 3.5 million men in Germany own
enormous boom thanks to purchasing decision than the Germany in second place and a mechanical wristwatch worth
globalization, the rapid progress themes of mechanisms and third-ranking Japan. The leading 500 euros or more and
of new markets in Asia and craftsmanship, although each of players in today’s market for approximately 600,000 men plan
massive purchases of watches these is by no means luxury watches are the Swatch to buy a mechanical watch
by Asian tourists. Various crises unimportant. The meaning of a Group (18 watch brands), worth more than 500 euros. The
have only briefly interrupted this mechanical wristwatch has Richemont (11 watch brands) and German watch market
ongoing boom, which has also accordingly evolved from a LVMH (4 watch brands); on the accordingly has high purchasing
been accompanied by a high- quality, technical, practical other hand, there are also the potential for Swiss and German
continual increase in the price object and collector’s item into a two extremely successful brands watch manufacturers.
level for luxury watches. A luxury artifact and status Rolex, which is owned by a
reluctance to purchase can symbol. Globally active luxury foundation, and family-owned
presently be observed among brands are today’s most Patek Philippe. The most
Asian and especially Chinese important watch manufacturers. important channels of
watch buyers, and this Each brand per se, its distribution are the traditional
disinclination has caused severe characteristic design, the specialized trade (i.e. jewelry
downturns in revenue for many features of its products and its stores), followed by the
manufacturers. communication spark strong increasingly significant mono-
8
Native advertising
B RA N D DE S IG N T E C HN OLOG Y
Promotion
and Product
PROMOTION
Labeling
Placement
With our native formats we offer you Labeling
PROMOTION
the mix of editorial content and advertising
message, in short: Native Advertising.
We publish your content in look & feel of
PRODUCT PLACEMENT
our editorial environment.
We offer you full service from the content
specialists for your target group.
1/1 page: € 4.100,-
1/2 page: € 2.050,-
½ page promotion
9
Chronos Specials 2019
B RA N D DE S IG N T E C HN OLOG Y
Chronos
Catalogue of
Sport watches
CHRONOS SPORTUHREN-KATALOG
Big catalogue issue with all of the important
sport watches from all major brands from A to
Z. More than 1,200 models from all top brands.
Big news spread with emotionally stirring
sport photos.
Publication date 28.06.2019
Advertising deadline 08.05.2019
Deadline for delivery of printing
data 17.05.2019
10Chronos Specials 2019
B RA N D DE S IG N T E C HN OLOG Y
Chronos
Special
Uhrendesign
A special issue all about watch design
CHRONOS SPECIAL DESIGN
A special issue all about watch design. How is
a watch’s appearance born? Interviews with inhouse and
external designers, photo spread
with icons of watch design, brief guide to style, typology
of the most important styles of design.
Publication date 27.09.2019
Advertising deadline 14.08.2019
Deadline for delivery of printing
data 23.08.2019
11Chronos Specials 2019
Selection
B RA N D DE S IG N T E C HN OLOG Y
Edition 2020
The Chronos Selection Edition. Aesthetic. Fascinating.
Delightful. This special issue is a highlight for watch lovers.
Unique in its form and contents, the Chronos Selection Edition
epitomizes the fascination of watches. Whether it’s the aesthetic of
the photography and the layout or the high standard of the printing
quality, the Chronos Edition is a very special watch pleasure – and it
remains timely for an entire year. You can present your watch models
in highly emotional surroundings here: our editors individually
design your double-page spread in XXL format – including
superlative photographs. Your loveliest watches for ladies are
presented in an appealingly feminine layout – and you can book this
additional double page at a special discount price to augment your
first booking. The Edition is published when consumers are most
active, i.e. during the pre- Christmas season. And it whets consumers
appetites for watches.
Format: Purchase advertorial - ladies‘ watches:
235x320 mm 1 Double-Page Advertorial: € 1.990,-
Advertorial per brand:
1 Double-Page Advertorial: € 3.390,- Publication date 15.11.2019
2 Double-Page Advertorial: € 5.800,-
Advertisind deadline 16.08.2019
3 Double-Page Advertorial: € 7.740,-
regular ads: prices as for Chronos Deadline for delivery of
printing data 13.09.2019
12 All prices in euros and not including VATChronos Specials 2019
B RA N D DE S IG N T E C HN OLOG Y
Chronos
Test Yearbook
Christmas issue
CHRONOS TEST YEARBOOK
All Chronos tests from one year,
exclusively collated in this extra issue.
A first-class aid to decision-making for
buying watches for Christmas.
Publication date 22.11.2019
Advertising deadline 02.10.2019
Deadline for delivery of printing
data 11.10.2019
13Mono-brand special
B RA N D DE S IG N T E C HN OLOG Y
Chronos
The Chronos/WatchTime mono-brand special issues are
dedicated entirely to one brand - its watches and heritage, its
mono-brand
innovations and expertise in watchmaking, R&D, engineering and
finishing.
The Chronos editorial team explains the different facets of each
special
brand in a comprehensive way. The theme plan will be created in
close cooperation with the brand.
Chronos/WatchTime provides the brands with a complete
package: We care about research as well as the writing of the
articles, editing, photo editing, laying out, prepress and printing up
to distribution over subscribers and newsstands. And not only in
Germany: We publish watch magazines under the brand „Chronos“ in
China, Japan, Korea, and Poland and under „WatchTime“ in the U. S.,
Mexico, India, the Middle East, and Turkey. In all these countries it‘s
possible to use our distribution networks. In addition, we are happy
to create further language versions upon request.
Please feel free to contact our International Editorial Director,
Rüdiger Bucher at any time. He advises on all questions related to
mono-brand special issues.
Rüdiger Bucher
EDITORIAL DIRECTOR
AND EDITOR-IN-CHIEF
Tel. +49 (731) 15 20 - 139
Fax +49 (731) 15 20 - 171
bucher@ebnermedia.de
14Our Team
B RA N D DE S IG N T E C HN OLOG Y
Rüdiger Jens Alexander Christian Ivo
Bucher Koch Krupp Pfeiffer-Belli Sadovnikov
EDITORIAL DIRECTOR EDITOR EDITOR EDITOR-IN-CHIEF HEAD OF SALES PRINT & EVENTS
AND EDITOR-IN-CHIEF KLASSIK UHREN AND
Tel. +49 (731) 1520-196 Tel. +49 (731) 1520-105 Tel. +49 (731) 15 20-341
CHRONOS EDITOR
Tel. +49 (731) 15 20 - 139 koch@ebnermedia.de krupp@ebnermedia.de Fax +49 (731) 15 20 - 342
Fax +49 (731) 15 20 - 171 Tel. +49 (731) 15 20-326
sadovnikov@ebnermedia.de
bucher@ebnermedia.de pfeiffer-belli@ebnermedia.de
Bettina Marianne Gisbert Maria-Bettina Michael
Rost Grünzweig L. Brunner Eich Albus
EDITORIAL ASSISTANT SCHEDULING AND CHRONOS EDITOR CHRONOS EDITOR DIRECTOR AD SALES
CLASSIFIED ADS
Tel. +49 (731) 1520-139 Tel. +49 (731) 15 20-170
rost@ebnermedia.de Tel. +49 (731) 15 20 - 123 Fax +49 (731) 60 28 01 30
Fax +49 (731) 60 28 01 96 albus@ebnermedia.de
gruenzweig@ebnermedia.de
15EBNER MEDIA GROUP
B RA N D DE S IG N T E C HN OLOG Y
Business Unit Watch Media Group
Online
USA Germany
Germany Watchtime.net Watchtime.net
Mexico Poland Watchtime.com Fratellowatches.com
Turkey China Watchtime.pl Watch-insider.com
WatchtimeMexico.com.mx Watch-experts.net
Middle East Korea Watchtime.in
India Japan Netherlands Watchtime.me
16Multi-channel campaign
Ideal activation of the target group
Address the users on different levels
WEEK 1 WEEK 2 WEEK 3 WEEK 4
Information Advertorial Advertorial
Image- Banner campaing Banner campaing
(Billboard / Wallpaper) (Billboard / Wallpaper)
communication
Newsletter Newsletter
Direct (Sponsored Post) (Sponsored Post)
user activation
Sponsored Post Sponsored Post
Social Push
Advertising formats (duration 4 weeks) Offer
Advertorial: Total of 14 days Guaranteed performance:
Newsletter: 2 weeks / 2 emissions per week Min. 135.000 contacts
Bannerkampagne: 2 weeks starting at EUR 7.500,-
Social Push: 2 Sponsored Posts
For further information please contact:
Michael Albus
Tel. +49 731 1520-170
Fax +49 731 602801 30
DIRECTOR AD SALES E-Mail: albus@ebnermedia.de
17Multi-channel campaign
Ideal activation of the target group
IMAGE COMMUNICATION INFORMATION USER ACTIVATION
Display - Werbemittel (Banner) Advertorial Newsletter
BILLBOARD / WALLPAPER
TOP THEME
HOT-SPOT
· Guaranteed media performance · Best positioning (Homepage) · 40.000 + X guaranteed contacts
· Efficient and measurable · Slider Element teasers the topic · 2Established
x per week
· Sets model and brand eye-catching
in scene
· on the model
Details and background information · with high performance
information medium
18Data Transmission
B RA N D DE S IG N T E C HN OLOG Y
Printing method Cover: sheet-fed offset Checklist CLOSED DATA
Inside: sheet-fed offset Ad material PDF (Offsetprofil: PSOcoated_v3.icc)
supply Please send ready-for-press PDF/X-3 or PDF/X-4 files
Paper Cover: 250 g/m2 Lumi Silk halbmatt, BD
including output intent of the appropriate color space IMAGE
Inside: 115 g/m2 Lumi Silk halbmatt, BD
DATA/COMPRESSION
(Please pay attention for the dotgain)
- Image data formats: TIFF or EPS
Binding method PUR adhesive binding - Colour mode: CMYK (PSO Coated_v3)
- For flawless print quality your continuous tone images
Color Euroscale should be scanned at a minimum resolution of 300 dpi.
Raster Frequenzmodulierte Rasterung For line art 1200 dpi is ideal (600 dpi minimum).
- Image elements that are used should not be compressed
Printing materials Chroos is produced on an exclusively digital (no JPEG compression).
basis. For this reason, only digital printing materials
can be used Contact Ebner Verlag Chronos, Mrs. Marianne Grünzweig
Karlstr. 3, D-89073 Ulm
Via FTP-Server: ftp.cantz.de Login: ctzanzch Password: diBiQoZU Tel. +49 (731) 15 20 -123
After the FTP transfer, please send information via Fax +49 (731) 60 28 01 96
email to: gruenzweig@ebnermedia.de E-Mail: gruenzweig@ebnermedia.de
or via fax +49 (0) 731/60 28 01 96.
If typesetting or litho costs arise, these will be charged as incurred. If motifs
Via E-Mail to: gruenzweig@ebnermedia.de spread across the inside margins of facing pages: Please plan to include a
(Email attachments should always be packed with the aid 5-mm-wide doubling of the motif on each page. Without this doubling, important
of a compression program and should be identified with the elements of the pages are liable to shift or be lost in the gutter. The publishers
name of the issue and the name of the advertisement.) disclaim all warranty for the correct distance between the motif and the margin.
Checklist for data transfer included. Further checklists The publishers reserve the right to reject advertisements which do not fil in with
available upon request. the magazine’s concept.
Color ads Dr. Cantz’sche Druckerei Medien GmbH,
Please send an Dieselstraße 50,
additional proof D-73734 Esslingen.
via post to:
Proof The proof is to have been generated using the supplied
For supplements, bound inserts and stickers: Acceptance of the
materials and printed on Fogra-certified proof paper.
The proof must include a Media Wedge OBA Semimatt order is conditional up provision of a contract sample. They are
(Fogra 51). not eligible for discounts or agency commission
Deviations from the intended color are inevitable without a
color proof. Claims on the basis of impoperly submitted print
materials (for example, no proofs supplied) may not be Delivery adress:
accepted by the publisher. Gert Schallenmüller GmbH & Co. KG
Dreifelderstraße 25
70599 Stuttgart (Plieningen)
19Die New Ebner Watch Media Toupoint Matrix
B RA N D DE S IG N T E C HN OLOG Y
Reuse content, maximize coverage:
Write and Reuse rather than Print and Forget
20Terms and conditions
B RA N D DE S IG N T E C HN OLOG Y
General terms and conditions for advertisements and
external supplements in newspapers and magazines
1. Exclusive Scope, agreement contract or orders for the insertion of supplements due to the representatives or executive employees arising from the breach significant changes to the originally agreed versions desired by
1.1 In its own name and for its own account, the Ebner Verlag contents, the origin or the technical form according to uniform, of cardinal obligations; cardinal obligations are the essential the customer or for which the customer is responsible.
GmbH & Co KG, Karl Strasse 3, D-89073 Ulm (hereinafter referred objectively justified principles of the publisher if their content duties which form the basis of this contract, which were crucial 9.2 In case of a contract covering several advertisements, a
to as „publisher“) markets advertisements for the newspapers violates laws or legal regulations. This also applies to orders for the completion this contract, and upon the fulfillment of which decrease in circulation can serve as the basis for a claim to price
and magazines that it publishes. placed with branches, reception points or representatives. the licensee can rely. If the publisher has breached these cardinal reduction if the average circulation specified in the price list or
1.2 The following terms and conditions are exclusively valid 4.2 Orders for supplements are binding on the publisher after obligations due to slight negligence, then his liability is limited otherwise mentioned is not achieved in the overall average of
for all contractual relationships between the publisher and the submission of a sample of the supplement and its approval. to the amount that was predictable for the publisher at the time the year beginning with the scheduled publication of the first
customer (hereinafter referred to as „customer“) with regard to Supplements which, due to their format or layout, give the reader when each service was rendered. The publisher is liable for the advertisement or, in the event that no circulation volume is
the placement of advertisements. The validity of any general the impression that they are part of the newspaper or magazine, loss of data only up to the amount that would have been incurred mentioned, if the average sold circulation (for special-interest
terms and conditions of the customer is expressly excluded, even or which contain third-party advertisements, will be accepted for recovery of the data if proper and regular back up of the data magazines: the average actually distributed circulation) is less
if the publisher does not contradict in individual cases. subject to change. The customer will be notified immediately if had been undertaken. Further liability of the licensor is excluded. than the average sold circulation during the previous calendar
1.3 The publisher agrees to comply with the regulations of the publisher decides to refuse an order. 7. Proofs; Calculation year. A decrease in circulation is a shortcoming which justifies a
the minimum wage (MiLoG). This is also valid, insofar as the 5. Obligations of the Customer 7.1 Proofs will be provided only by request. The customer bears price reduction only to following extents:
publisher orders other contractors with attendances. 5.1 The customer is responsible for assuring the timely delivery the responsibility for the correctness of the returned proofs. 20% price reduction for circulation up to and including 50,000 copies
2. Services; Submission for Publication; Completion of the advertising copy and the flawlessness of the printing The publisher has the right to expect the corrections to be 15% price reduction for circulation up to and including 100,000 copies
2.1 In the context of these terms and conditions, an „advertising documents or supplements. If advertising orders, changes in communicated to him within the period specified when the proofs 10% price reduction for circulation up to 500,000 copies
order“ is a contract by an advertiser or other purchaser the scheduling or the desired issue, textual corrections and/ were sent to the customer. 5% price reduction for circulation of 500,000 or more copies.
of advertising space for the publication of one or more or cancellations are communicated via telephone, the publisher 7.2 If no special instructions about the size and dimensions are Additionally, claims for price reduction are excluded if the
advertisements in a publication for the purpose of dissemination. assumes no liability for same. If printing documents are given, the calculation will be based on the customary and actual publisher has informed the customer of the reduced circulation
2.2 In case of doubt, advertisements are to be submitted for obviously unsuitable or damaged, the publisher shall immediately printed height of the advertisement. so far in advance that the customer could cancel the order prior
publication within one year after the signing of the contract. If request replacements for same. Within the limitations imposed 8. Invoicing; Delay; Voucher Copy of the Advertisement to the publication of the advertisements.
a contract grants the right to submit individual advertisements, by the printing documents, the publisher guarantees the standard 8.1 If the customer has not paid in advance, then the invoice 10. Classified Advertisements with Box Numbers; Documents;
then the contract is to be completed within one year after the of printing quality customary for the publication. will be sent immediately or no later than fourteen days after the Storage
publication of the first advertisement, assuming that the first 5.2 Cancellations must be made in writing. If an order is publication of the advertisement. 10.1 For classified advertisements with box numbers, the
advertisement was submitted and published during this year. cancelled, the publisher can bill the customer for the costs 8.2 Unless a different payment period or prepayment has been publisher will exercise the due diligence incumbent upon a
2.3 Upon signing an advertising contract, the customer also has incurred due to typesetting. agreed in individual instances, the invoice must be paid within prudent businessman to assure the safekeeping and timely
the right to submit, within the agreed or one-year period according 5.3 The customer is obliged to bear the costs of publication the period specified in the price list. This period begins with forwarding of offers. Registered and express letters in response
to paragraph 2.2, additional advertisements beyond the volume of a reply which refers to actual assertions in the published the customer‘s receipt of the invoice. Any discounts for early to classified advertisements with box numbers will be forwarded
specified in the contract. advertisement. These costs will be calculated according to the payment will be granted as specified in the price list. by normal post.
2.4 If an order is not completed due to reasons for which the currently applicable advertising rate. This applies only in the 8.3 Interest and collection fees will be charged if the payment 10.2 The publisher will return valuable documents without being
publisher is not responsible, then, notwithstanding any other event that the publisher is obliged to print the reply. is delayed or deferred. In the event of a delayed payment, obliged to do so. Letters which exceed the permissible DIN C 4
legal obligations, the customer shall pay the publisher the 5.4 Exclusion of competition cannot be guaranteed. Placement the publisher can delay completion of the current order until format (weight: 500 grams), parcels containing merchandise,
difference between the contractually granted discount (taking requests are subject to availability of space. The publisher the payment is received and can demand prepayment for the books or catalogues, and small packages will not be forwarded
into consideration the predefined total volume) and the actual reserves the right to change previous placements due to reasons remaining advertisements. and their delivery will be refused. However, in exceptional
total volume (discount adjustment charge). The payment shall related to the page layout; such changes shall not affect the If there is reasonable doubt about the solvency of the customer, instances, acceptance of delivery and forwarding can be agreed if
not apply if the failure is due to force majeure within the risk area validity of the order. The publisher likewise reserves the right to the publisher has the right, also during the running time of an the customer pays the costs and/or fees incurred for same.
of the publisher. change branch-of-industry designations. advertising contract and without consideration of an originally 10.3 In the interest of the customer and for his protection, the
3. Calculation of Volumes 5.5 If the printed advertisement is wholly or partly illegible, agreed payment date, to make the publication of further publisher reserves the right to open and to inspect incoming
3.1 For the calculation of volumes, text millimeter lines are incorrect or incomplete, the customer has a claim to price advertisements contingent upon the advance payment of the letters or parcels in order to preempt or eliminate any misuse
converted according to price into advertisement millimeters. reduction or to a perfectly corrected replacement advertisement, amount and the settlement of outstanding invoices. of box-number services. The publisher is not obliged to forward
3.2 The publisher must receive orders for advertisements and but only to the extent to which the purpose of the original 8.4 If so desired by the customer, the publisher will deliver a business proposals or brokerage offers. Printing documents will
third-party supplements which are intended for publication in advertisement was impaired. If the publisher fails to publish the voucher copy of the published advertisement together with be returned only at the specific request of the customer. The
specific numbers, in specific issues or in specific places within replacement advertisement within an agreed and reasonable time the invoice. Depending on the nature and size of the order, the obligation to keep such documents ends three months after the
the publication before the closing date so the publisher can notify period or if the replacement advertisement is again flawed, then delivered voucher copy will consist of tear sheets, full pages or expiration of the order.
the customer, prior to the advertising deadline, that the order the customer has a right to a price reduction or to cancellation complete copies of the issue that carried the advertisement. If a 11. Place of Performance and Place of Jurisdiction; Applicable
cannot be completed in this way. Classified ads will be printed in of the order. voucher copy can no longer be obtained, its place shall be taken Law
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