2018 POST SHOW REPORT - KEY DECISION MAKERS AND INFLUENERS FROM GLOBAL BRANDS AND RETAILERS WERE IN ABUNDANCE AT RDE 2018 - Retail Design Expo
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2018 POST SHOW REPORT KEY DECISION MAKERS AND INFLUENERS FROM GLOBAL BRANDS AND RETAILERS WERE IN ABUNDANCE AT RDE 2018 80% of visitors authorise or influence purchasing decisions for retail solutions 85% of visitors are manager level or above 44% of visitors are retailers and brands. The remaining are hospitality, design agencies, architectural services and shop fitters 51 countries represented 100 thought leaders & speakers
“This is our fourth year at the Retail Design Expo (RDE) hosts suppliers from all over the world, making it Europe’s
most prestigious event for innovation and inspiration in retail design, marketing
show, it really works well because
branding, visual merchandising and shopfitting.
we see brands and retailers, they RDE offers exhibitors the perfect platform to showcase their innovations and
come along to the stand and we solutions, new ideas, products, materials, structures, fixtures and fittings, with
make the initial contacts, we talk one thing in common – they are all being driven by the increasingly demanding
consumer, and finding the right partners to wok with is critical in helping retailers
about what we do, how we do it, and brands to survive and flourish.
basically we’ve won a lot of new
business on the back of it.” Retail Design Expo (RDE) is co-located with Retail Business Technology Expo (RBTE)
and Retail Digital Signage Expo (RDSE). The three shows provide the retail industry
with a comprehensive range of solution providers, educational sessions and
Colin Chapman
Managing Director, CJ Retail Solutions networking opportunities. The combined offering matches the most significant
development in retail being the convergence of offline and online by featuring
every aspect of store design, visual merchandising and branding. It also includes all
the technological solutions that underpin and enable retail success in one place at
one time under one roof.
3 SHOWS, 2 DAYS, 1 LEADING EVENT FOR THE RETAIL INDUSTRY
32-3
shows, 2 days,
MAY 2018, 1 location
OLYMPIA LONDON
Retail Business Technology Expo Retail Digital Signage Expo Retail Design Expo
WHO
ATTENDED
RDE 2018
TOP 10 VERTICAL END-USER
INDUSTRIES REPRESENTED BY VISITORS:
85%
80%
Fashion/Footware/Accessories Department Stores
WERE MANAGER
LEVEL OR ABOVE
AUTHORISE
Jewellery DIY/Furniture/Homeware/Builders/Garden
OR INFLUENCE
PURCHASING Grocery/Supermarkets/ Food & Drink Mixed Merchandise
DECISIONS FOR
RETAIL
SOLUTIONS Electricals/White Goods Pharmacy/Health/Beauty/Opticians
Telecomms/Mobiles/Technology Sports Goods/Toys/Hobbies
27%
WERE RETAILERS THE MAIN REASON FOR VISITING
17%
WERE BRANDS
28% Gather knowledge and
learnings via presentations
and talks
15% Network
51
DIFFERENT
50% Visit exhibitor stands 4% Socialise with existing contacts
3% Meet with specific
COUNTRIES people/brands to do deals
(GLOBALLY) WERE
REPRESENTEDTOP BRANDS
AND RETAILERS
WHO VISITED
“It’s very important for us to
be here, there’s plenty of new
innovations in terms of material
and services that suppliers can
offer us. Good to see what’s new,
what’s possible, it inspires us and
it inspires our designers”
David Batchelor
Creative Design Manager, KFCVISITOR:
NUMBER OF
OUTLETS
SAMPLE OF JOB TITLES
Brand Director Brand Manager
Category Manager – POS Chief Marketing Officer
Online only Creative Director Design Manager – Brand
Design Project Manager Director of Retail Experience
4% 1-10 Outlets in group
1000+ Outlets in group Director, Shopper Display Manager
Experiential Marketing Manager Global Creative Director
19% Global Format Manager Global head of store design
Global Insight Director Global Store Design & VM Director
16% Global VM Manager Head of Global Store Design & Proposition
Head of Marketing Head of POS Marketing
Head of Procurement Head of Restaurant Experience & Field Marketing
11-50
501-1000 9% Outlets in Head of Retail and Hospitality Head of Retail Design
group Head of Store Development Instore and POS Design Manager
Outlets in
group
14% In-store Experience Manger Layout Planner
Marketing Creative Director Retail Design and VM Director
Senior Retail Experience Manager Senior Store Design Manager
21% Shopper Marketing Manager Visual Merchandising Lead
19% VM Consultant VM Expert
Brand Environment Director Branding and Retail Concept Development Director
Chief Designer Concept Design Manager
Design Director Retail Design Planner
251-500 Outlets in group 51-250 Outlets in group Director of Innovation Director of Store Development
Display Designer Experience Director
Format Manager Global Customer Director
Global Head of Retail Global In Store Manager
Global Marketing Director Global Visual & Design Director
“The show is important to us Head of Format and Development Head of Interior Design
Head of Packaging Design Head of Print Procurement
because it’s exactly what we’re Head of Product Design Head of Retail
Head of Retail Architecture Head of Retail Innovation
looking for. We don’t exhibit at Head of Visual Merchandising In-store Campaign manager
any other show as RDE is bang on Large Format Manager Marketing and Procurement Director
POS Project manager Retail Store Designer
the client base we’re looking for”. Senior Shopfitting Project Manager Senior Visual Merchandiser
Specification DirectorStore Design, Visual Merchandising Manager
Development & VM VM Project Manager
Lee Bradburne VM Director
Managing Director, Display TeamTOP 10
AREAS OF
INTEREST
“RDE 2018 has been really
exciting, we’ve talked to a number
of fantastic retailers. The best POP AND POS
thing for us is those conversations
IN-STORE MEDIA, FURNITURE,
that usually take months and MUSIC, VIDEO, SFX, FURNISHING AND
AROMAS FIXTURES
months to get we do here in two
days. It’s fantastic.”
DESIGN AND
SHOP FITTING ARCHITECTURE
Adam Paget
Head of UK & Ireland Sales, Contra Vision
SHOPPER BRAND
JOURNEY EXPERIENCE
LIGHTING EXPERIENTIAL
VM TRENDS3 CO-LOCATED
SHOWS, 2 DAYS,
1 LOCATION
GET TO KNOW OUR CO-LOCATED
SHOW VISITORS
The five visitor personas we identified can be described in terms of their primary behaviours.
(NB: These are not led by job role, but we believe each role has a heartland in one of the personas)
THE BRAND STORYTELLER MOST LIKELY TO BE:
Looking to create brilliantly engaging in-store experiences • Marketing Director • Brand Director
that bring the brand to life • Ad agency
CARES ABOUT:
Retail Design Expo • Brand equity • Press coverage
THE VISUAL BEAUTIFIER MOST LIKELY TO BE:
Looking to create unique and visual stunning retail • Creative Director • Design Consultant
experiences that get talked about
CARES ABOUT:
• PR Coverage • Awards
Retail Digital Signage Expo
THE SERVICE ADVOCATE MOST LIKELY TO BE:
Looking to make the customer experience as seamless as • CCO • CEX Director • CEX consultant
possible
CARES ABOUT:
• NPS • Loyalty
THE MARGIN WATCHER MOST LIKELY TO BE:
Retail Business Technology Expo Looking to make the customer experience as valuable as • Retail Director • SME CEO
possible • Retail Consultant
CARES ABOUT:
• Margin • £ per square ft
THE SERVICE ADVOCATE MOST LIKELY TO BE:
Looking to make the customer experience as seamless as • IT Director • Property Director
possible • CCO • IT consultant
CARES ABOUT:
• Operational Efficiency • Running CostsTHE RDE
STEERING
PANEL Adrienne Davitt
VM Director
Alan Taylor
Head of Retail Design
Andrew Price
Head of Retail Equipment & Store
Andy Turnbull
Creative Director
The Body Shop International B&Q Planning, Mothercare The Honest Brand
Charlotte Parsons
Antony Behiels Aoife Blicher Clare Otte
Global Visual Manager, Food,
The Retail Design Expo Steering Director, Shop and Display Head of VM
Ambient and Seasonal Events,
Visual Merchandising
Equipment Association Magasin du Nord Director, Foot Locke
Panel work with us year round M&S
to help create an event for the David Blakeney Guy Smith Ian Johnston Jade Swaby
industry by the industry: Director of Store Development Head of Design Founder Brand Creative Design Manager,
House of Fraser Arcadia Group Quinine KFC
James Llewellyn Jenny Lau Fuller Jon Tollit Judith Kelly
UK Head of Shopper Senior Retail Design Principal Head of Retail Design and Delivery,
GfK Manager, Westfield Gensler Hammerson
“The mix of activity and content
that you would imagine having in Keith Andrews Nick Widdowson Mark Jordan Mike Roberts
Head of Retail Portfolio & Merchandising & Creative Space Planning and Store Chief Creative Officer
a show like this, a blend of insight Innovation, Thomas Cook Controller, Unilever UK Development Director, Debenhams Green Room Design
and products you can see and
learn about that you’ve never seen Peter Duys Peter Kramers Phil Day Rebecca Parker
Head of Customer Experience Global Brand Planning and Director Head of Merchandising and Macro
before.” Samsung Operations Director, Clarks POPAI UK & Ireland Space, Superdrug
Andy Turnbull Sandrine Gravsholt
Robert Hudson Sigrid Brewka-Steeves Simon Bentley
Retail Design and Visual
Creative Director, The Honest Brand Chief Executive, The National Director Retail Concepts Retail Director Europe
Merchandising Director,
Association of Shopfitters Adidas Trek Bicycle Corporation
Lancôme and Clarisonic
Sonal Redgrove
Simon Threadkell Thomas Just Rasmussen Chief Tom Nathan
Senior Manager - Global Store
Design, Formats & Planning Operating Officer and Director, General Manager, Brent Cross
Design and Proposition, Costa
Director, Tesco Stores Ltd Intersport Shopping Centre
Coffee
Xenia Olajosova
Brand Management Director
DuracellEXHIBITORS AT
RDE 2018
100% Group Display Team (UK) Spa Equipment Association
Thank you to our exhibitors and sponsors, we hope to 3A Composites GmbH Dongguan Wufeng Mirri - A Celloglas Brand Shop Display Solutions Ltd
see you next year for an even bigger and better Retail Electronics Co., Ltd SignComp Europe
A.T. Industries Ltd Moduleo
Design Expo taking place on 1-2 may 2019.
A1 Retail DPI (UK) Ltd Momentum Instore Signwaves Ltd
Abel Magnets Ltd Durable Multipanel UK Ltd SMP
Alchemy Expo Ltd DWD Storeconcepts GmbH NBC Build Ltd Space Innovation Ltd
Alplas Ltd EcoScent Neschen Surface Styling
Alrec emco UK Northbanks Design Suzhou Aertai Commercial
Enigma Lighting Ltd Equipment Co. Ltd
Altavia UK Oasis Graphics Co.
“It’s a buzzing show. The quality Araven S.L Era Shopfitting & Retail Ober Surfaces
Suzhou Hongyuan
Furniture Business Equipment
of visitor has been absolutely Arken POP (bespoke
FaberExposize UK
Opulous Innovation Manufacturing Co Ltd
division) Oriam Green (UK) Ltd
superb. Arte Fastrak Retail
Ormerod Sutton Architects
Suzhou Jinta Metal
Working Co., Ltd
Artillus - Ways2Display Ltd FITCH Entrance feature
Outform Valley Suzhou Keshun Business
Aspen Concepts Ltd Foxbarn Ltd Equipment Co. Lt
Simeon Wicks Parify Ltd
Astley & Sign of the Times Geaves Surfaces Tankos UAB
Tecna UK Perspex Distribution Ltd
Atrium Ltd Gerflor Ltd Target Shopfitters Ltd /
Phoenix Wharf Design Ltd
Aurora Lighting Group GIBAM Targwall
PM200 Architects
bbrown - Display Materials Greater Group Tarkett
PnP Agency
Havwoods Ltd
“Very good, very happy, we will Big Group Retail Ltd
Hmk Sales Support
POPAI
Tecna UK Ltd
Bohnacker Store Solutions The Bubbly Bar
PORCELANOSA Group Ltd
repeat for sure. We are having Boway Creation
Solutions
POS Tuning UK Ltd
Champagne Bar
Humka Displays The Silk Forest Ltd
a lot of people interested in the Bright Green
IBL Ltd Prolicht GmbH
Think Ambient Ltd
Brochure Holders Quinine
stand, in the products, companies, International Ltd Illuma Lighting
RENOLIT Cramlington Ltd
Thorlux Lighting
CAD + T Consulting GmbH Imprint Plus TPOP Commerce Co., Ltd
designers, so we are very happy.” Ceramiche Caesar JPMA Global, Inc Retail Design World
Tree-Locate (Europe) Ltd
Kendu Retail Retail Focus
CJ Retail Solutions True Story
Kesslers International ROAR Creativity
Clik-Clik Systems Inc Unibox
Luis Monfort ScentAir UK
Contra Vision Kokoon Usables GmbH
Specifications Manager, Porcelanosa SELF Electronics Germany
Cooledge Lighting Inc. Laser Lines Ltd Wenzhou Ruichen
Ledridge Lighting SellMore BV & Kenstan Exhibition Co., Ltd
Corian® Design Lock Company
Cosun Technology Leica Geosystems Ltd Whiteroom Brand Design
Shakespeare Music Ltd
(Shenzhen) Co. Ltd. LG Hausys Europe
Shanghai Shopworks Wieland Electric Ltd
Creative Films Ltd Linney Fixture & Display Co
Dee Set LumoTubo Yantai Misung Beauty
Shenzhen Cosun Sign Ornament Co., Ltd
Design4Retail McCue Crafted Fit Engineering Co, Ltd
DIA Systems Ltd Mirage Granito Ceramico Shop and Display2019 SEE YOU
1-2 MAY 2019, OLYMPIA, LONDON
NEXT YEAR
To find out more get in touch with the team:
Rachel Marshall
Sales Manager
+44 (0) 20 8910 7089
rachel.marshall@reedexpo.co.uk
Michelle Thomas
Senior Sales Executive
+44 (0) 208 910 7818
michelle.thomas@reedexpo.co.uk
Simon Pickles
Sales Executive
+44 (0) 20 8439 8868
simon.pickles@reedexpo.co.uk
“We’ve been coming to Retail Design Expo for four years, it’s the only show
that we do and really it’s the only show that we believe in the UK is really a
platform for our type of service. We’ve enjoyed the last four years and we’ll
be back next year.”
Paul McCarthy,
Sales & Marketing Director, Momentum InstoreYou can also read
