2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3

 
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
2018 Sponsorship Prospectus
   November 26 – November 30, 2018 | Las Vegas, NV
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus

Table of Contents
                                            03............Event Overview
                                            05............Demographics
                                            07............2018 Enhancements
                                            08............Sponsorship Packages
                                                          Overview
                                            11............Sponsorship Benefits
                                            17............Marketing Promotional
                                                          Opportunities
                                            22............Reserve Your Sponsorship
                                            23............Planning Timeline
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus                                                              Table of Contents 

Event Overview
The Global Cloud Community returns to Las Vegas, NV
for the 7th annual AWS re:Invent conference.

Join the global cloud computing community for
technical content, hands-on learning, keynote
announcements, a bigger and better Partner Expo,
exciting after-hours events, and the best party in
technology – re:Play. With the return of workshops,
hackathons, Midnight Madness, Tatonka World Record
holding Chicken Wing Eating Contest and the Pub
Crawl, you will have more opportunities to learn and
network than ever.

VENETIAN EXPO HALL HOURS*

NEW! MONDAY                4:00 PM – 7:00 PM
TUESDAY                    8:00 AM – 6:00 PM
WEDNESDAY                  10:00 AM – 6:00 PM
THURSDAY                   10:00 AM – 4:00 PM
*Times subject to change

3                                                      Click here to secure your sponsorship today 
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus                                                                      Table of Contents 

    2017 Average Leads per Sponsor
                                                                                               After
                                       1,800                                                   Hours
                                                                                               Activities
                        4.5 DAYS
                       OF SKILLS DEVELOPMENT AND
                                                                                                   RE:PLAY PARTY,
                                                                                                   MIDNIGHT MADNESS,
                                                                                                   PUB CRAWL, 4K & 8K,
                 CUSTOMERS SEEKING AWS CLOUD KNOWLEDGE                                             HARLEY RIDE,
                                                                                                   TATONKA CHALLENGE,
                                                                                                   AND MUCH MORE!

4                                              Click here to secure your sponsorship today 
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                    Table of Contents 

Demographics                                                                   26% IT PROFESSIONALS OR                           13% OTHER
                                                                               TECHNICAL MANAGERS                                      5% SALES AND
      31% SOFTWARE &                                                                                                                   MARKETING
      INTERNET
                                                                                                                                        11% SOLUTIONS OR
                                                                                                                         JOB ROLE
                                                                                                                                        SYSTEMS ARCHITECT
                                                 39% OTHER
                                  TOP
                               INDUSTRIES
                                                                                                 23% IT EXECUTIVE
                                                                                                 OR BUSINESS EXECUTIVE
                                                                                                                                      22% DEVELOPER
         11% FINANCIAL                                                                                                                OR ENGINEER
         SERVICES
                                            5% COMPUTER & ELECTRONICS
              7% PROFESSIONAL          7% GOVERNMENT &
              SERVICES                 EDUCATION                                               6% GOVERNMENT & EDUCATION
                                                                                                   7% STARTUP

                                                                                                            14% OTHER
                                                                                    COMPANY
                                               53% ENTERPRISE                         T YPE

                                                                                                          20% SMALL–MEDIUM BUSINESS

5                                                         Click here to secure your sponsorship today 
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                  Table of Contents 

Demographics                                                                                                               3% N/A
                                                                                                                                 8% 500 - 999

                                    4% OTHER
                                                                                                  30% 1 – 499
49% RUN                                6% DO NOT USE AWS TODAY
MULTIPLE                                     11% RUN DEV OR TEST                                                      COMPANY          27% 1,000 - 9,999
PRODUCTION                                   WORKLOADS ON AWS                                                           SIZE
WORKLOADS
ON AWS                                         13% EVALUATING OR
                           AWS USAGE           EXPERIMENTING WITH AWS

                                                                                                                           29% 10,000+
                                            17% RUN A SINGLE
                                            PRODUCTION WORKLOAD ON
                                            AWS                                                   4% ASIA PACIFIC
                                                                                                         10% EUROPE & MIDDLE EAST

                                                                                                             14% OTHER
                                                                                            REGION

                                                         72% AMERICAS

6                                                          Click here to secure your sponsorship today 
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus                                                                                   Table of Contents 

2018 Enhancements
            New CUSTOM                                                      ENHANCED FLOORPLAN designed
            marketing promotional                                           to MAXIMIZE ATTENDANCE
            opportunities (MPOs)                                            throughout the week

                       ADDITIONAL conference and                                                COMPREHENSIVE
                       booth staff PASS BENEFITS                                                TURNKEY packages

                                     MORE partner                                                      Additional MEETING
                                     PRESENTATION TIME                                                 ROOM OPTIONS

                                            EXPANDED re:Invent CAMPUS,
                                            offering additional brand awareness

7                                                      Click here to secure your sponsorship today 
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                                                                 Table of Contents 

Sponsorship Packages Overview                                                                                                                                              **Exhibitor level is only available to new
                                                                                                                                                                               re:Invent sponsors and/or new APN
                                                                                                                                                                          members. Your company is not eligible if
                                                                                                                                                                       you have sponsored re:Invent in a prior year.

                                                                                                  EMERALD*        DIAMOND*       PLATINUM*        GOLD       SILVER          BRONZE             EXHIBITOR**

Premier
                                                                                                    Exclusive       $425,000       $280,000       $150,000   $85,000          $50,000                $25,000

                                                  60-minute Partner-Led Breakout Sessions                              2                  1
Elements

                                                                                                                           T

                                                                                                                                              T
                                                                                                                        U

                                                                                                                                          U
                                                    New! 20-Minute Partner Theater Session                                                           1

                                                                                                                      O

                                                                                                                                       O
                                                                                                                    LD

                                                                                                                                    LD
                                                                      Speaker Conference Passes                        4                  2

                                                                                                                 SO

                                                                                                                                  SO
                                                     Breakout Session Collateral Distribution                          +                  +
                                                                 AWS Executive Summit Invites                          2

                                                                                                                          T

                                                                                                                                           T
                                              New! Guaranteed Venetian Hotel Room Block                                +                  +

                                                                                                                        U

                                                                                                                                         U
                                                                                                                      O

                                                                                                                                       O
                                                                                                                                                     +

                                                                                                                    LD

                                                                                                                                     LD
                                                                4 day Dedicated Meeting Room                           +                  +
                                                                                                  Contact us

                                                                                                                 SO

                                                                                                                                  SO
                                New! Private Meeting Room on Level 1 of The Venetian               for more            1
                                New! Advanced access to Company Name Attendee List                   info             +                   +
                                                             New! VIP Reserved Keynote Seats                          10

                                                                                                                         T

                                                                                                                                           T
                                                                                                                       U

                                                                                                                                         U
                                                                                                                      O
                                                                                                                       2

                                                                                                                                       O
                                                            New! GPS Leadership Track Invites                                             2

                                                                                                                    LD

                                                                                                                                     LD
                                                                                                                      +

                                                                                                                 SO
                                                               Dedicated Account Management                                               +

                                                                                                                                  SO
                                                                 New! Premium Signage Bundle                          +                   +

Conference

                                                                                                                         T

                                                                                                                                          T
                                                                                                                        U

                                                                                                                                         U
                                                                                                                      O

                                                                                                                                       O
                                                                                Full Conference                       12                  9          7         5                   2                      2

                                                                                                                   LD

                                                                                                                                    LD
Passes

                                                                                                                 SO

                                                                                                                                  SO
                                      New! Booth Staff Includes re:Play and GPS Keynote                               12                  9          7         6                   3                      2
                                                            Discounted Full Conference Passes                          3                  3          3         3                   1                      1
                                                                 Discounted Booth Staff Passes                         6                  6          4         4                   2                      2

                                                                                                                         T

                                                                                                                                           T
                                                                                                                        U

                                                                                                                                         U
                                  New! Custom Registration Code w/Customer Discount                                   +

                                                                                                                      O

                                                                                                                                       O
                                                                                                                    LD

                                                                                                                                     LD
                                                            Access to Early Bird Pass Discounts                                           +          +         +                   +                      +

                                                                                                                 SO

                                                                                                                                  SO
*Must meet eligibility requirements. Subject to AWS review and approval.

8                                                                                         Click here to secure your sponsorship today 
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                                                                    Table of Contents 

Sponsorship Packages Overview                                                                                                                                                 **Exhibitor level is only available to new
                                                                                                                                                                                  re:Invent sponsors and/or new APN
                                                                                                                                                                             members. Your company is not eligible if
                                                                                                                                                                          you have sponsored re:Invent in a prior year.

*Must meet eligibility requirements. Subject to AWS review and approval.                                EMERALD*      DIAMOND*        PLATINUM*      GOLD       SILVER         BRONZE                EXHIBITOR**
                                                                                                         Exclusive      $425,000        $280,000     $150,000   $85,000         $50,000                   $25,000

Marketing &                                                           re:Invent Website Collateral                          +               +           +         +

                                                                                                                                T

                                                                                                                                                T
                                                                                                                            U

                                                                                                                                                U
                                                                                                                           O

                                                                                                                                            O
                                                                     re:Invent Website Promotion                            +               +           +         +                  +                       +
Promotion

                                                                                                                         LD

                                                                                                                                         LD
                                                                           Pre-Event Email Inclusion                        +               +

                                                                                                                      SO

                                                                                                                                       SO
                                                                           Onsite Signage Promotion     Contact us          +               +           +         +

                                                                                                                                                T
                                                                                                                               T
                                                         Opportunity to Issue a Press Release            for more           +               +           +         +                  +                       +

                                                                                                                                                U
                                                                                                                             U

                                                                                                                                            O
                                                                                                                           O
                                                                                                           info             +               +           +         +                  +                       +

                                                                                                                                         LD
                                                                                                                         LD
                                                                    Advanced Access to Press List

                                                                                                                                       SO
                                                                                                                      SO
                                                                              Mobile App Promotion                          +               +           +         +                  +                       +
                                                               APN Marketing Central Campaign                               +               +           +         +                  +                       +

                                                                                                                                                T
                                                                                                                               T

                                                                                                                                                U
                                                                                                                             U
                                                              AWS Competency Promotion                                      +               +           +         +                  +                       +

                                                                                                                                            O
                                                                                                                           O

                                                                                                                                         LD
                                                                                                                         LD
                                             New! Theater Session Promotion on Video Wall                                                               +

                                                                                                                                       SO
                                                                                                                      SO

                                                                                                                             T

                                                                                                                                                 T
                                                   Booth Size (includes complimentary Wi-Fi)                            30 X 30         20 X 20      10 X 20    10 X 15         10 X 10                   4X4

                                                                                                                            U

                                                                                                                                                U
Exhibitor

                                                                                                                           O

                                                                                                                                            O
                                                                                                                        LD

                                                                                                                                         LD
                                                                                     Hanging Banner                         +               +

                                                                                                                      SO

                                                                                                                                       SO
                                                         New! Comprehensive Turnkey Booth                                                                         +                 +                        +
Elements                                                                       Lead Retrieval Devices                       4               3           3         1                 1                        1

                                                                                                                                T

                                                                                                                                                T
                                                                                                                            U

                                                                                                                                                U
                                                                                                                            +               +           +         +                 +                        +

                                                                                                                           O

                                                                                                                                            O
                                             Access to Weekly Sponsorship Webinar Series

                                                                                                                         LD

                                                                                                                                         LD
                                Access to Sponsorship Best Practice Guides and Webinars                                     +               +           +         +                 +                        +

                                                                                                                      SO

                                                                                                                                       SO
9                                                                                               Click here to secure your sponsorship today 
2018 Sponsorship Prospectus - November 26 - November 30, 2018 | Las Vegas, NV - Amazon S3
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                               Table of Contents 

Sponsorship Packages Overview

Sponsorship Pass                                60-minute Breakout Sessions
                                                                                SPONSOR FULL CONFERENCE PASS

                                                                                                   +
                                                                                                                      SPEAKER FULL CONFERENCE PASS

                                                                                                                                   +
                                                                                                                                                     BOOTH STAFF PASS

Inclusion Guide                                            Expo Hall Access
                                            Global Partner Summit Sessions
                                                                                                   +
                                                                                                   +
                                                                                                                                   +
                                                                                                                                   +
                                                                                                                                                             +

                                             Global Partner Summit Keynote                         +                               +                         +
                                            Meal Room (Breakfast and Lunch)                        +                               +
                                      Meal at Sponsor Lounge (Boxed Lunch)                                                                                   +
                                                             Meeting Room                          +                               +                         +
                                                                 Pub Crawl                         +                               +
                                                               re:Play Party                       +                               +                         +
                                                          Sponsor Lounge                           +                               +                         +
                                             Welcome Reception at Expo Hall                        +                               +                         +

10                                                                    Click here to secure your sponsorship today 
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                                                                                                                             Table of Contents 

Diamond Sponsorship Benefits — $425,000 SOLD OUT
 PREMIER BENEFITS
 NEW! TEN (10) VIP RESERVED                             NEW! PREMIUM SIGNAGE BUNDLE                           NEW! ADVANCED ACCESS TO                                BREAKOUT SESSION                                    GLOBAL PARTNER SUMMIT (GPS)
 KEYNOTE SEATS                                          ACROSS THE RE:INVENT CAMPUS                           COMPANY NAME LIST                                      COLL ATER AL DISTRIBUTION                           & RE:INVENT KEYNOTE PROMOTION
                                                        30-second video shown on the Sponsor Video            AWS will provide a list of attendee company names      Opportunity to distribute collateral at the
 Reserved seats for Andy Jassy and Werner Vogels                                                                                                                                                                         Logo, Booth # and CTA featured in slide loop
                                                        Wall. Logo, Booth #, and Call to Action (CTA) on      (no other information will be provided). Sponsor       beginning of sponsored sessions as attendees
 keynotes, includes access to VIP entrance. The                                                                                                                                                                          before and after keynote presentation.
                                                        digital signage throughout the re:Invent campus.      will receive this list a minimum of two (2) times      enter the room.
 seats will only be available to full conference pass
                                                                                                              prior to the event date.                                                                                   SPEAKER CONFERENCE PASSES
 holders who arrive 15 minutes prior to the start of
                                                                                                                                                                                                                         Up to two (2) per session.
 each Keynote.                                          NEW! GUAR ANTEED VENETIAN                                                                                    60 MINUTE PARTNER-LED
                                                        HOTEL ROOM BLOCK                                      NEW! TWO (2) GPS LEADERSHIP                            BREAKOUT SESSION
                                                        Fifteen (15) hotel rooms will be at The Venetian/     TRACK & EXECUTIVE SUMMIT                               Two (2) 60-minute Partner-Led Breakout              APN MARKETING CENTR AL
 NEW! CUSTOM REGISTR ATION
                                                        Palazzo property. Must be reserved prior to           INVITES                                                Sessions, promoted via session catalog and          CAMPAIGN*
 CODE W/CUSTOMER DISCOUNT
                                                        deadline provided by AWS.                             Invite for up to two (2) C-Level Executives to         re:Invent mobile app. Sponsor receives session
 $100 discount code to share with customers.
 Sponsor will receive a list of all US Based
                                                                                                              attend the Global Partner Summit Leadership            scans and session is recorded and uploaded to       AWS COMPETENCY PROMOTION*
                                                                                                              Track & Executive Summit.                              YouTube for enhanced awareness post event.
 customers that redeem.

                                                                                                                                                                                                 *Must meet eligibility requirements. Subject to AWS review and approval.

 MARKETING & PROMOTION                                                                      EXHIBITOR ELEMENTS                                                                               CONFERENCE PASSES
                                                                                            FOUR (4) LEAD                                  ENHANCED SPONSOR-
 PRE-EVENT EMAIL AD                            ADVANCED ACCESS                              RETRIEVAL DEVICES                              ONLY LOUNGE                                       PASSES                                         QUANTIT Y
 Logo, URL and Call to Action (100             TO PRESS LIST                                Information collected includes Full Name,      Includes Seating, Beverages, and Booth
 characters with spaces) under (1)                                                          Company, Title, Email, City, State, Zip, and   Staff Pass Boxed Lunches.                        Full Conference                                 12
 demand generation email.                      MOBILE APP PROMOTION                         Country.
                                                                                                                                           WEEKLY SPONSOR ACCOUNT
 PRESS RELEASE                                                                                                                                                                              Booth Staff                                     12
                                                                                            ENHANCED EVENT ACCOUNT                         MANAGEMENT Q&A
 Opportunity for Partner to release AWS
                                                                                            MANAGEMENT
 approved press release related to re:In-
 vent. AWS approval required.
                                                                                                                                                                                            Speaker Passes                                  2 / Session
                                                                                                                                           SPONSORSHIP BEST
                                                                                            PRIVATE MEETING ROOMS                          PR ACTICES GUIDES, AND
 RE:INVENT WEBSITE                                                                          One (1) 10x20 dedicated private                WEBINARS                                         Full Conference Discount                        3
 SPONSORS PAGE                                                                              meeting room for up to 8 attendees for
 Logo, URL, description and ability to                                                      4 days in Hall D. One (1) boardroom for
 upload up to 3 documents to the                                                            20 attendees on Level 1 of the Venetian
                                                                                                                                           30X30 BOOTH SPACE                                Booth Staff at Discount                         6
 Sponsors Page.                                                                             for 2 consecutive days.                        Identification Sign, Wi-Fi, and ability to rig
                                                                                                                                           Hanging Banner.                                  Early Bird Discount                             Unlimited

11                                                                                                     Click here to secure your sponsorship today 
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                                                                                                                             Table of Contents 

Platinum Sponsorship Benefits — $280,000 SOLD OUT
 PREMIER BENEFITS                                                                                                                                                                                   *Must meet eligibility requirements. Subject to AWS review and approval.

  NEW! PREMIUM SIGNAGE BUNDLE                                       NEW! T WO (2) GPS LEADERSHIP                                           60 MINUTE PARTNER-LED                                              GLOBAL PARTNER SUMMIT (GPS)
  ACROSS THE RE:INVENT CAMPUS                                       TR ACK INVITES                                                         BREAKOUT SESSION                                                   & RE:INVENT KEYNOTE PROMOTION
  Logo, Booth #, and Call to Action (CTA) on the Sponsor            Invite for up to two (2) C-Level Executives to attend the              One (1) 60-minute Partner-Led Breakout Session,                    Logo, Booth # and CTA featured in slide loop
  Video Wall. Logo, Booth #, and Call to Action (CTA) on            Global Partner Summit Leadership Track.                                promoted via session catalog and re:Invent mobile app.             before and after keynote presentation.
  digital signage throughout the re:Invent campus.                                                                                         Sponsor receives session scans and session is recorded
                                                                                                                                           and uploaded to YouTube for enhanced awareness post
                                                                    NEW! ADVANCED ACCESS TO                                                                                                                   BREAKOUT SESSION COLL ATER AL
                                                                                                                                           event.
  NEW! GUAR ANTEED VENETIAN                                         COMPANY NAME AT TENDEE LIST                                                                                                               DISTRIBUTION
  HOTEL ROOM BLOCK                                                  AWS will provide a list of attendee company names (no                                                                                     Opportunity to distribute collateral at the beginning of
                                                                                                                                           APN MARKETING CENTR AL CAMPAIGN*                                   sponsored sessions as attendees enter the room.
  Ten (10) hotel rooms will be able to reserve at The Vene-         other information will be provided). Sponsor will
                                                                                                                                           Customizable branded banner ads and demand
  tian/Palazzo property. Must be reserved prior to deadline         receive this list a minimum of two (2) times prior to the
                                                                                                                                           generation templates to promote your sponsorship.
  provided by AWS.                                                  event date.                                                                                                                               AWS COMPETENCY PROMOTION*
                                                                                                                                           Available to standard and above APN Members only.

                                                                    SPEAKER CONFERENCE PASSES
                                                                    Up to two (2).

 MARKETING & PROMOTION                                                                    EXHIBITOR ELEMENTS                                                                                CONFERENCE PASSES
 RE:INVENT WEBSITE                                                                                                                            ENHANCED SPONSOR-ONLY                         PASSES                                                QUANTIT Y
                                           PRESS RELEASE                                  20X20 BOOTH SPACE
 SPONSORS PAGE                             Opportunity for Partner to release             Identification Sign, Wi-Fi, and ability to rig      LOUNGE
 Logo, URL, description and ability        AWS approved press release related             Hanging Banner.                                     Includes Seating, Beverages, and Booth        Full Conference                                       9
 to upload up to 3 documents to            to re:Invent. AWS approval required.                                                               Staff Pass Boxed Lunches.
 the Sponsors Page.                                                                       THREE (3) LEAD RETRIEVAL                                                                          Booth Staff                                           9
                                           ADVANCED ACCESS TO                             DEVICES                                             WEEKLY SPONSOR ACCOUNT
 PRE-EVENT EMAIL AD                        PRESS LIST                                     Information collected includes Full Name,           MANAGEMENT Q&A
 Logo, URL and Call to Action (100                                                        Company, Title, Email, City, State, Zip, and                                                      Speaker Passes                                        2 / Session
 characters with spaces) placed            MOBILE APP PROMOTION                           Country.                                            SPONSORSHIP BEST
 under one (1) demand generation                                                                                                              PR ACTICES GUIDES, AND                        Full Conference Discount                              3
 email.                                                                                   PRIVATE MEETING ROOM                                WEBINARS
                                                                                          One (1) 10x20 dedicated private meeting
                                                                                                                                                                                            Booth Staff at Discount                               6
                                                                                          room for up to 8 attendees for 4 days.
                                                                                                                                              ENHANCED EVENT ACCOUNT
                                                                                                                                              MANAGEMENT
                                                                                                                                                                                            Early Bird Discount                                   Unlimited

12                                                                                                   Click here to secure your sponsorship today 
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                                                                                             Table of Contents 

Gold Sponsorship Benefits $150,000
 PREMIER BENEFITS
 NEW! PARTNER THEATER SESSION                                      APN MARKETING CENTR AL CAMPAIGN*                                       AWS COMPETENCY PROMOTION*
 One (1) 20-minute Partner Theater Session, promoted via the       Customizable branded banner ads and demand generation                  On-site promotion of AWS competencies. Available
 event session and mobile app. Sponsor has the option to scan      templates to promote your sponsorship. Available to standard and       to APN Members with at least one competency
 leads in session.                                                 above APN Members only.
                                                                                                                                          PRIVATE MEETING ROOM
 NEW! THEATER SESSION                                              ENHANCED PREMIUM SIGNAGE BUNDLE                                        One (1) 10x10 dedicated private meeting room for up
 PROMOTION ON VIDEO WALL                                           ACROSS THE RE:INVENT CAMPUS                                            to 4 attendees for 4 days.
 The date and time of you partner theater session                  Logo, Booth # and Call to Action (CTA) visibility
 will be featured on the sponsor video wall.                       across all re:Invent venues.

 MARKETING & PROMOTION                                                                     EXHIBITOR ELEMENTS                                                                          CONFERENCE PASSES
 RE:INVENT WEBSITE                          PRESS RELEASE                                  10X20 BOOTH SPACE                              ENHANCED SPONSOR-ONLY                        PASSES                     QUANTIT Y
 SPONSORS PAGE                              Opportunity for Partner to                     Identification Sign & Wi-Fi.                   LOUNGE
 Logo, URL, description and ability to      release AWS approved press                                                                    Includes Seating, Beverages, and Booth       Full Conference            7
 upload up to 3 documents to the            release related to re:Invent.                  THREE (3) LEAD RETRIEVAL                       Staff Pass Boxed Lunches.
 Sponsors Page.                             AWS approval required.                         DEVICES
                                                                                           Information collected includes Full Name,      WEEKLY SPONSOR ACCOUNT                       Booth Staff                7
 ENHANCED ONSITE                            ADVANCED ACCESS                                Company, Title, Email, City, State, Zip, and   MANAGEMENT Q&AS
 SIGNAGE PROMOTION                          TO PRESS LIST                                  Country.
 RE:INVENT CAMPUS                                                                                                                         SPONSORSHIP BEST                             Full Conference Discount   3
                                            MOBILE APP PROMOTION                                                                          PR ACTICES GUIDES, AND
 Logo placed in premium location
 on onsite signage.                                                                                                                       WEBINARS
                                                                                                                                                                                       Booth Staff at Discount    4

                                                                                                                                                                                       Early Bird Discount        Unlimited

13                                                                                                    Click here to secure your sponsorship today 
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                                Table of Contents 

Silver Sponsorship Benefits $85,000
 EXHIBITOR ELEMENTS                                                                                               10 X15 TURNKEY BOOTH
 NEW! 10X15 TURNKEY BOOTH,                               10X15 TURNKEY BOOTH INCLUSIONS:
 IDENTIFICATION SIGN, AND WI-FI                          14’w x 10’h Backwall
                                                         (1) Reception Counter
 ONE (1) LEAD RETRIEVAL DEVICE                           (2) Demo Counters
 Information collected includes Full Name,               Custom Graphics
 Company, Title, Email, City, State, Zip, and Country.    • One (1) Custom Backwall Graphic
                                                          • One (1) Custom Reception Counter Graphic
                                                          • Two (2) Demo Counter Graphics
 ENHANCED SPONSOR-ONLY LOUNGE
                                                         One (1) 10 amp power
 Includes Seating, Beverages, Printer/Fax, and
                                                         One (2) 32’ Monitor
 Booth Staff Pass Boxed Lunches.
                                                         Wifi
                                                         One (1) Power Strip (placed in Demo Counter)
 WEEKLY SPONSOR ACCOUNT                                  Carpet
 MANAGEMENT Q&AS                                         Two (2) Plastic Literature Holders
                                                         One (1) Wastebasket
 SPONSORSHIP BEST PR ACTICES                             Nightly Vacuuming & Porter Service (Sun-Wed)
 GUIDES, AND WEBINARS

 MARKETING & PROMOTION                                                                                            CONFERENCE PASSES
 RE:INVENT WEBSITE                                       PRESS RELEASE                                            PASSES                     QUANTIT Y
 SPONSORS PAGE                                           Opportunity for Partner to release AWS
 Logo, URL, company description and ability to           approved press release related to re:Invent.             Full Conference            5
 upload one (1) document to the Sponsors Page.           AWS approval required.
                                                                                                                  Booth Staff                6
 ONSITE SIGNAGE PROMOTION                                ADVANCED ACCESS TO PRESS LIST
 RE:INVENT CAMPUS
 Logo placed in on onsite signage.                       MOBILE APP PROMOTION                                     Full Conference Discount   3

                                                                                                                  Booth Staff at Discount    4

                                                                                                                  Early Bird Discount        Unlimited

14                                                                                         Click here to secure your sponsorship today 
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                              Table of Contents 

Bronze Sponsorship Benefits $50,000
 EXHIBITOR ELEMENTS                                                                                             10 X10 TURNKEY BOOTH
 10X10 TURNKEY BOOTH,                                     10X10 TURNKEY BOOTH INCLUSIONS:
 IDENTIFICATION SIGN, AND WI-FI                           9’w x 10’h Backwall
                                                          One (1) Reception Counter
                                                          One (1) Demo Counter
 ONE (1) LEAD RETRIEVAL DEVICE
                                                          Custom Graphics
 Information collected includes Full Name,
                                                            • One (1) Custom Backwall Graphic
 Company, Title, Email, City, WState, Zip, and Country.
                                                            • One (1) Custom Reception Counter Graphic
                                                            • One (1) Demo Counter Graphic
 ENHANCED SPONSOR-ONLY LOUNGE                             One (1) 32’ Monitor
 Includes Seating, Beverages, Printer/Fax, and            One (1) 10 amp power
 Booth Staff Pass Boxed Lunches.                          Power Strip (placed in demo counter)
                                                          Carpet
 WEEKLY SPONSOR ACCOUNT                                   Two (2) Plastic Literature Holders
 MANAGEMENT Q&AS                                          One (1) Wastebasket
                                                          Nightly Vacuuming & Porter Service (Sun-Wed)
 SPONSORSHIP BEST PR ACTICES
 GUIDES, AND WEBINARS

 MARKETING & PROMOTION                                                                                          CONFERENCE PASSES
                                                                                                                PASSES                     QUANTIT Y
 RE:INVENT WEBSITE SPONSORS PAGE                          ADVANCED ACCESS TO PRESS LIST
 Company name and URL.
                                                          MOBILE APP PROMOTION
                                                                                                                Full Conference            2
 PRESS RELEASE
 Opportunity for Partner to release AWS                                                                         Booth Staff                3
 approved press release related to re:Invent.
 AWS approval required.                                                                                         Full Conference Discount   1

                                                                                                                Booth Staff at Discount    2

                                                                                                                Early Bird Discount        Unlimited

15                                                                                       Click here to secure your sponsorship today 
AWS re:Invent 2018 Sponsorship Prospectus                                                                                                                                                   Table of Contents 

Exhibitor Sponsorship Benefits $25,000
                                                                                                                                            *Must meet eligibility requirements. Subject to AWS review and approval.

 EXHIBITOR ELEMENTS                                                                                             4X4 TURNKEY KIOSK
 4X4 TURNKEY KIOSK,                                      4X4 TURNKEY KIOSK INCLUSIONS:
 IDENTIFICATION SIGN, AND WI-FI                          4’w x 10’h Backwall
                                                         One (1) Demo Counter
                                                         Custom Graphics
 ONE (1) LEAD RETRIEVAL DEVICE
                                                           • One (1) Custom Backwall Graphic
 Information collected includes Full Name,
                                                           • One (1) Demo Counter Graphics
 Company, Title, Email, City, State, Zip, and Country.
                                                         One (1) 5amp power
                                                         One (1) 32’ Monitor
 ENHANCED SPONSOR-ONLY LOUNGE                            Power Strip (placed in demo counter)
 Includes Seating, Beverages, Printer/Fax, and           Carpet
 Booth Staff Pass Boxed Lunches.                         One (1) Barstool
                                                         One (1) Wastebasket
 WEEKLY SPONSOR ACCOUNT                                  Two (2) Plastic Literature Holder
 MANAGEMENT Q&AS
                                                         Nightly Vacuuming & Porter Service (Sun – Wed)

 SPONSORSHIP BEST PR ACTICES
 GUIDES, AND WEBINARS

 MARKETING & PROMOTION                                                                                           CONFERENCE PASSES
                                                                                                                 PASSES                                       QUANTIT Y
 RE:INVENT WEBSITE SPONSORS PAGE                         ADVANCED ACCESS TO PRESS LIST
 Company name and URL.
                                                         MOBILE APP PROMOTION                                    Full Conference                              2
 PRESS RELEASE
 Opportunity for Partner to release AWS                                                                          Booth Staff                                  2
 approved press release related to re:Invent.
 AWS approval required.
                                                                                                                 Full Conference Discount                     1

                                                                                                                 Booth Staff at Discount                      2

                                                                                                                 Early Bird Discount                          Unlimited

16                                                                                       Click here to secure your sponsorship today 
Marketing Promotional Opportunities
Drive Incremental Traffic and Awareness
         November 26 – November 30, 2018 | Las Vegas, NV
AWS re:Invent 2018 Sponsorship Prospectus                                                   Table of Contents 

Marketing Promotional Opportunities (MPOs)
The MPO Sponsorship
Prospectus is now live,
please view the full
document here.

+ The Quad at Aria Sponsorship
+ Pub Crawl
+ Exclusive Conference Bag Sponsorship
+ NEW! Elevator Bank Digital Signage
+ Expo Shout Outs
+ Keynote Livestream
+ NEW! Midnight Madness
+ NEW! Ninja Booth Visit
+ NEW! re:Play Party
+ Room Keys
+ Expo Hall Shout Outs
+ Enhanced! Theater Sessions
+ Transportation
+ Welcome Reception

18                                          Click here to secure your sponsorship today 
EXCLUSIVE CONFERENCE                                                                                                                               EXPO SHOUT OUTS
                                                                           BAG SPONSORSHIP                                                                                                              The Expo Shout Out is a custom, 15-second, AWS led shout out designed to drive
                                                                                                                                                                                                         attendees directly to you! You’ll receive one shout out per day, for 3 total Shout
                                                                 Put your brand in attendees hands. 30,000 total bags will be produced.
                                                                                                                                                                                                              Outs during reInvent! Timing and messaging to be approved by AWS.
                                                                  Sponsorship includes company logo and CTA on bag stand signage.
                                                                           *Exclusive to Premier and Advanced APN Partners.
                                                                                                                                                                                                                                       $7,500/each
                                                                                                                                                                                                                                      Request Now
                                                                            $100,000* (not including hard costs)
                                                                                    Request Now 

     QUAD AT THE ARIA EXPO                                                                                                                      NEW! ELEVATOR BANK
      HALL SPONSORSHIP                                                                                                                            DIGITAL SIGNAGE
   Opportunity to extend your company’s reach outside of the
                                                                                                                                          Custom Ads in both the Venetian and Palazzo elevator banks,
  Venetian and showcase new and unique demos and technical
                                                                                                                                                            six (6) screens in total.
content. The Quad will be a showcase for both Partners and AWS
to allow customers to engage and interact with new technology.
                                                                                                                                                 Price Range = $30,000 – $50,000
       Price Range = $50,000 – $250,000                                                                                                                   Request Now
       More information available in June.
NEW! MIDNIGHT MADNESS                                                                                                                               NEW! RE:PLAY PARTY
                                                                              Our pep-rally style kick off to AWS re:Invent happens Sunday night                                                                              AWS re:Invent ends the week with the best party in technology.
                                                                                     at 10pm and features the first launch of re:Invent!                                                                                 From dodgeball to ball pits you never know what adventure awaits or who
                                                                                                                                                                                                                                           this year’s surprise performer will be.
                                                                                         Reserved for Emerald Sponsors.
                                                                                           Contact us for More Info                                                                                                                   Reserved for Emerald Sponsors
                                                                                                                                                                                                                                         Contact us for More Info

             KEYNOTE LIVESTREAM                                                                                                                           NEW! NINJA BOOTH VISIT
     The Keynote livestream ad is one of the best ways to reach captive                                                                               Provide attendees at your booth with a unique AWS re:Invent
 attendees (estimating 50K+ viewers), promote your value proposition, and                                                                          experience. Includes an AWS social media post and digital promotion
help capitalize on your AWS re:Invent sponsorship investment. *Exclusive to                                                                                             on the Sponsor Video Wall.
                    Premier and Advanced APN Partners.
                                                                                                                                                              Price Range = $15,000 – $20,000
               Reserved for Emerald Sponsors.                                                                                                                          Request Now
                 Contact us for More Info
ENHANCED! THEATER SESSION                                                                                                                                    VENETIAN WELCOME RECEPTION
                                                                             This is the only paid speaking opportunity available for sponsors outside                                                                                       Make a grand entrance with attendees at AWS re:Invent 2018 with this
                                                                             of the premium tiers. All session attendees will be scanned, sessions will                                                                                      highly visible sponsorship opportunity. Includes: Custom Signage, easel
                                                                              be recorded and uploaded to the AWS re:Invent website for continued                                                                                            back poster signs on tables and bars. Also includes a 20-minute partner
                                                                             post-event value. The Demo Theaters are located in the Sands Expo Hall.                                                                                           theater session during the Welcome Reception and Expo Shout out.

                                                                                 $15,000; $17,500; $20,000 Depending on Time                                                                                                                                            $75,000
                                                                                                Request Now                                                                                                                                                         Request Now

             VENETIAN/PALAZZO &                                                                                                                                              TRANSPORTATION
               ARIA ROOM KEYS                                                                                                                             Attach your brand to AWS re:Invent in the most noticeable way –on our fleet of
 Highly visible branded Venetian/Palazzo and Aria hotel room keys that put                                                                                re:Invent campus busses, on the Las Vegas monorail and at all the Bus and Ride
your brand and message in attendees’ hands multiple times throughout the                                                                                   Share waiting areas. Busses will travel throughout Las Vegas, as they transport
    event. Each conference guest checking in is given up to 2 room keys.                                                                                                 attendees between all re:Invent campus locations.

                             $75,000                                                                                                                                          Contact us for More Info
                          Request Now
AWS re:Invent 2018 Sponsorship Prospectus                                                                                            Table of Contents 

Reserve Your Sponsorship
     1STEP ONE
      Sponsorships are reserved for our APN
                                                  2
                                                  STEP TWO
                                                  Select your package and request a
                                                                                                   3
                                                                                                   STEP THREE
                                                                                                   Upload all the pages of your contract
      program members. You can learn more         contract here. Please Contact Us with            within the Exhibitor Resource Portal (ERC).
      about the benefits of APN membership        additional questions you may have.               AWS will respond within 24-48 hours to
      and register here. AWS Enterprise                                                            confirm if your sponsorship contract has
      Customers that meet a specific set of                                                        been approved.
      criteria may also be eligible to sponsor.

      4
      STEP FOUR
      Your company’s main contact will
                                                  5
                                                  STEP FIVE
                                                  Pay Invoice -Your invoice MUST BE                See next page
      receive full access to the Exhibitor        PAID / RECEIVED in full within 30 days           for timeline of
      Resource Center (ERC) to complete           of the invoice date. Your company will           important dates
      sponsorship deliverables starting           not be added to the booth selection
      the week of April 23rd.                     queue if your payment has not been
                                                  received in full.

22                                                 Click here to secure your sponsorship today 
AWS re:Invent 2018 Sponsorship Prospectus                                                                                   Table of Contents 

Planning Timeline

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              re:Invent
              Prospectus
              Released
                                                                 Floorplan Debut
              Contract and
              Invoice Delivery                                   Additional MPOs                Sponsorship Q&A
              via ERC access                                     Announced                      Calls Begin (July)

              AWS re:Invent                                                                     Session Catalog
              Sponsor Site                                                                      Goes Live – July
                                            AWS re:Invent
              Launched                      Pass Registration
                                            Launches                                            Reserve Seating
                                                                                                Goes Live – October

23                                                              Click here to secure your sponsorship today 
November 26 – November 30, 2018 | Las Vegas, NV

We look forward to your partnership.
            Thank you!
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