Sponsorship Opportunities 2019 2022 - Hartpury College
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Sponsorship Opportunities
2019 – 2022
We are the world’s
largest equine
education centre
Contents We host two
3 Hartpury Equine - Education, Research, Competition international and nearly
7 The Value of Equestrian Sport 100 national and regional
8 Hartpury Equine in Numbers equine events every year
10 Sponsorship Highlights, Benefits and Cost
15 Contact Details We are hosting the
2020 FEI European
Championships Eventing
& Dressage for Juniors
and Young Riders
Cover image:
© Jon Stroud
Photo taken at Hartpury International Festival of Dressage 2016
3
An international destination with world-leading expertise
25 +
Hartpury College and Hartpury Every year, we play host to nearly
University have an incredible 100 competitions, including three
equestrian heritage, combined major annual events that attract
with a dynamic team. For more competitors from across the globe: the
than 25 years, Hartpury Equine International Hartpury Horse Trials,
Centre has been at the heart of the Hartpury Festival of Dressage,
UK equestrianism. This puts us in and the Hartpury Showjumping
years at the heart a unique position to partner with Spectactular. In 2020, we will
organisations of all sizes. host the prestigious FEI European
of UK equestrianism Championships Eventing & Dressage
for Juniors and Young Riders.
© Sally Newcombe
For our
sponsors,
we offer even
more value
World-leading Equine
Therapy and Margaret
Giffen Rider Performance
Centre
Renowned for research,
innovation and
collaboration with
© Sally Newcombe
businesses and industry
bodies
4 © Kevin Sparrow 5
Top-rated college and
university at the centre
Unlocking the Popularity
of quality teaching and
A stunning campus and
and Value of Equestrian Sport
equine research
facilities for staff and
company events
Unparalleled access
to 800 equine students Our 360-hectare site is home to an
unprecedented wealth of equine
talent and expertise, whether it’s
our staff, our industry partners, or
the riders and horses that train here. Over 1 million people attend Eventing
Partner with us and you will benefit annually in the UK, with 62% of
from our knowledge, relationships, these coming as spectators only. UK
networks and global reputation. Eventing audiences are distinctive –
© Sally Newcombe
predominantly female, affluent, brand
Equestrianism in the UK offers brands a unique disposed and extremely passionate
about their sport.
marketing platform with distinctive audiences
The demographic profile of British
Dressage members is 80% A/B/
C1 with a high expendable income.
The Olympic sport of dressage has
19 million people are £525 – the average annual an image associated with glamour,
equestrian consumers spend on tickets, mileage elegance, style, perfectionism and
prestige.
and travel
Unique engagement £4.3bn – estimated gross Showjumping in Britain boasts an
with Paralympians spending on the sector 50% of attendees place iconic past and the sport is reaching
great heights. With a substantial,
and Olympians huge importance on trade committed and affluent audience,
Clear sponsor affinity stands as part of their British Show Jumping is a perfect
Hartpury has supported many equine partner for brands and business
Olympians in their preparations for with a high degree of event day experience looking to target a specific audience.
Beijing 2008, London 2012 and Rio brand recognition In excess of 1.2million people
2016. We are available as a training *statistics from The British Equestrian Trade attend the top ten shows hosting
Association’s National Equestrian Survey 2015
base for Tokyo 2020. Showjumping each year.
6 7
75
trade stands
45,000
followers across
social media
230
permanent stables +400,000
web page views
Hartpury Equine in Numbers
100
Hartpury Equine’s three-year,
commercial partnership proposal
offers you the chance to harness our
international sporting venue, our top-
rated education centre and premium annual events to promote
Fulfil your commercial goals with lifestyle brand alignment - all within
one comprehensive package.
your brand
a combined sport, education and
800 10,000 60,000
Our three-year package is running
lifestyle partnership from September 2019 to 2022. As
an important training hub for Team
GB and a major venue for national
and international events, Hartpury visitors and spectators
is preparing for record numbers and
equine sport is looking forward to its
therapy and performance highest levels of support and profile.
centre users competitors, 40 countries
8 9
© Sally Newcombe
Showcase, Engage, Impact Our big three
Join us to develop your strategic marketing, powerful brand alignment and The Hartpury Festival
targeted audience engagement with the potential to reach thousands of of Dressage
spectators, visitors, riders, owners and students.
The Hartpury Festival of Dressage
in July comprises three separate
competitions over five days, including
Sponsorship
National and International classes,
Brand exposure Customer engagement CDI3* and CPEDI3*, with both para
Enhance your image by aligning your Establish relationships and and able-bodied competitors. In
brand with a dynamic sport, world- build retention with inclusion in 2018 Hartpury welcomed over 395
Highlights
class Olympic medalists, a healthy press releases and social media combinations from 16 nations with
lifestyle offer and our aspirational communications to thousands of Olympic Gold Medalist Charlotte
equine audience. receptive, affluent town and country Dujardin claiming seven wins.
consumers.
The Summer Showjumping
Sales opportunities Industry collaboration
Leading the field of 100 events in Spectacular
Launch products, promote services Connect with our research and
the annual Hartpury calendar are The Summer Showjumping Spectacular
and create experiences with premium development opportunities, engaging
three international and national in July features classes for a wide
retail activity at key events for with Hartpury post-graduates, staff,
competitions, offering an outstanding variety of competitors ranging from
enthusiastic visitors, competitors and students and world-leading facilities.
spectacle of action in a festival 85cm National Amateur up to the
students.
atmosphere for tens of thousands highlight of the show - the 1.50m Area
of visitors to Gloucestershire. Trial in Hartpury’s International Arena.
Community and Social Employee involvement
Responsibility Reward, motivate and engage your
Hartpury Horse Trials
people by sharing the exhilaration
Harness the opportunities afforded by Five action filled days of International
of the equine experience and offering
Hartpury’s breadth and scale to raise Hartpury Horse Trials in August
everyone the opportunity to get
your CSR profile and make a positive feature the Dubarry Burghley
involved.
impact. Young Event Horse Qualifiers, a
full programme of dressage and
Return on Investment Brand impact showjumping in the International
Work with us to develop a bespoke Present your vision, your Outdoor Arena, and a packed Saturday
and comprehensive, high-value three- organisational values and mission of Cross Country action over three
year strategy for your brand, your with a brand story you tell to over testing courses.
stakeholders and your customers. three years.
Photo: Hartpury Hourse Trials 2017
10 11
Sponsorship Structure
The pinnacle showcase event of our Three-year packages
three-year package is the prestigious
Fédération Equestre Internationale
(FEI) European Championships
Eventing & Dressage for Juniors and
Young Riders in July 2020. Title Partner
A Single Title Partner for Hartpury Equine Events for three years: September 2019 – August 2022
2020 Europeans YOUR LOGO HERE Presenting Partner
The next generation Presenting Partner for Hartpury Equine Events for three years: September 2019 – August 2022
of international horse Official Official Official Official Official
and rider champions Partner Partner Partner Partner
Official Partners will have the same rights and benefits as each other.
Partner
Sector exclusivity for the full three-year partnership term.
Support Support Support Support Support
Competitors from more than 30 Partner Partner Partner Partner Partner
countries will ride over 5 days for the
coveted titles of European Junior and
Support Support Support Support Support
Young Rider Eventing & Dressage Partner Partner Partner Partner Partner
Champions. Your company can be Support Partners will have the same exclusive rights and benefits as each other
part of these youth championships,
showcasing the talent and
determination of the next generation In-Kind sponsorship may form part of a package and will be negotiated on a case-by-case basis.
of Olympic athletes.
12 13
Sponsorship Benefits
Our packages are designed to achieve your Event management: Hartpury representatives will be at all Event awards: Branded winners’ rugs, sashes, rosettes. Packages start from £5k/year for Support Contact Us
objectives, reflect our shared interests and to deliver events to manage the commercial programme. Trophies and other prizes at sponsors’ discretion. Partners, £10k/year for Official Partners,
a measurable impact for your investment, whether Event branding: Fences; scoreboards; banners; entrances; PR and promotional plan: Hartpury Marketing will create £30k/year as Presenting Partner and £60k/year For further details and to discuss sponsorship
you are a local business, an equestrian supplier or a private enclosures; product displays; course walks; display on- and off-line news to specialist equine, education, sport as Title Partner. opportunities, please contact
multinational corporation. Packages include a range arenas; big screens; stables and competitor facilities. Agreed and news media. A new, dedicated Hartpury Equine website
levels of sponsor signage and branding (produced by the from June 2019. For the Europeans we aim to secure media
of the following benefits depending on your level Sponsorship Duration Samantha Watson
sponsor) to be installed. Core signage will remain in place for partnerships for enhanced visibility.
of sponsorship. other Events hosted at Hartpury in the 3-year sponsorship For all levels of sponsorship, the agreements will Hartpury Equine Events Sponsorship
period (100+ smaller Events). cover the three years from September 2019 to T: 01452 702370
Live streaming: Partner branding will be included in Event live Event VIP engagement: Opportunities to engage with August 2022. M: 07578 222704
streaming and via Hartpury Equine broadcast media partners. Event VIPs at launch events, opening ceremonies, award sam.watson@hartpury.ac.uk
presentations and guest events. The partnership packages will include the media www.hartpury.ac.uk
Event brochures: Branding and advertising in Event brochures, Publicity branding: Branding across all publicity channels run-up and promotions from September 2019 and
distributed across multiple channels in PDF and print. including a new Hartpury Equine website, e-newsletters, social Hartpury Equine Events from July 2020, including:
media, print media, within Hartpury Campus Equine facilities. • The ‘Europeans’ (FEI European Championships
Image and video support: Title and Presenting Partners will Hospitality & networking: Opportunities to engage with Eventing & Dressage for Young Riders and
have rights free access to Event image bank of pictures and competitors, owners, sponsors and donors at each event,
Juniors in July 2020);
videos. and with Hartpury academics and students throughout the
partnership period • Annual Festivals of Dressage (July 2020/21/22);
• Annual Show Jumping Spectaculars
Trade stands / retail village: A stand overlooking the Clothing and Vehicle branding: Title and Presenting Partners
main arena at each key event, promoting your product may feature on bespoke Event clothing for volunteers, officials, (July 2020/21/22);
to competitors and spectators, for the duration of the prizes and Event vehicles (produced by the sponsor). • Annual International Horse Trials (August
sponsorship package. 2020/21/22);
Naming rights: Work with our course designers to put your Media centre: Work with our press team to present your story • UK Conference of Equitation Science
company name on fences and on facilities and attractions at to national and local media. (August 2020).
the major national and international events.
Student engagement: Promotional and presentation Interns and work experience placements: Find the perfect Permanent branding will remain in place for
opportunities to 3,700 Hartpury University and College student to match your work opportunity. Placements vary in all Equine Events* hosted at Hartpury between
students, e.g. Freshers’ Fairs, student welcome packs, lectures, length from two weeks to a whole year.
courses, industry visits etc September 2019 and August 2022.
Staff engagement: Opportunities for sponsors’ employees to Conference and training facilities: We have a wide range of *excluding Winter Dressage and Blue Chip Championships
volunteer at Equine Events and support Hartpury’s Corporate meeting rooms available, from lecture theatres to classrooms,
Social Responsibility agenda, along with recreation and well- to bespoke conference rooms in Hartpury House.
being packages.
14 15
Contact Us For further details and to discuss sponsorship opportunities, please contact Samantha Watson Hartpury Equine Events Sponsorship T: 01452 702370 M: 07578 222704 sam.watson@hartpury.ac.uk www.hartpury.ac.uk
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