Partnership Opportunities - d JANUARY 30-FEBRUARY 1, 2019 - Cattle Industry Convention & NCBA ...
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Partnership
Opport unit ies
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JANUARY 30-FEBRUARY 1, 2019
Staff Picks FOLIAGE SIGNS
Foliage signs are 2ft x 3ft and
We heard you! are planted outside the New
Orleans Convention Center. A
limited number of placements
NCBA TRADE SHOW EXHIBITORS ASKED FOR are available.
SPONSORSHIPS THAT ARE VISIBLE AND AT A • Investment:
GREAT PRICE. WE HEARD YOU! THESE “STAFF $2,000 for five
• Audience: 8,000+
PICKS” ARE OUR FAVORITE OPTIONS, AT YOUR Convention Participants
FAVORITE PRICING!
SPOTLIGHT PACKAGE
DIGITAL ENHANCEMENT RIBBON PACKAGES The Spotlight Package includes a product listing
Options are available to promote your company on the 2019 Cattle in the mobile app, mentions in the Beef Resource
Industry Convention mobile app, website, trade show map, booth Guide, a floor sticker with the Product Spotlight
locator kiosks and more. logo and listing in the National Cattlemen.
• Investment: $400 - $2,500 • Investment: $2,000
• Audience: 8,000+ Convention Participants • Audience: 8,000+ Convention Participants
AISLE SIGNS & AISLE STICKERS
PRE-AND POST-SHOW REGISTRATION LISTS Your company logo will hang from the directional
Purchase a list of convention attendees before and after the show. aisle sign. You can also be featured on an aisle
• Investment: $500 each floor sticker with your company logo and booth
• Audience: 8,000+ Convention Participants number.
• Investment:
Aisle Sticker - $750
BEEF RESOURCE GUIDE ADVERTISEMENTS Aisle Sign - $2,000
The official convention program. All attendees in New Orleans receive Aisle Sticker & Sign - $2,500
the program upon arrival. Opportunities for front cover tear-off and • Audience: 8,000+ Convention
polybag available. Participants
• Investment: $1,000 – $3,000
• Audience: 8,000+ Convention Participants
LEARNING LOUNGE
A 45-minute educational
session on a topic of the
Staff Picks
sponsor’s choosing. The
Learning Lounge is located
on the NCBA Trade Show
floor. Limited availability.
• Dates: Thursday,
61%
January 31 - Friday,
February 1
• Investment: $2,500 per session
• Audience: Seating for 80+ Convention Participants
ROTATING ADVERTISING KIOSK
Rotating Kiosks are placed in high traffic areas
around the New Orleans Convention Center. OF ATTENDEES
• Investment: $3,000 per panel, or USE SOCIAL
$10,000 per kiosk (four panels) MEDIA ONSITE
• Audience: 8,000+ Convention
Participants
72%
OF ATTENDEES
SOCIAL MEDIA PACKAGE ARE VERY LIKELY
Package includes: four Facebook posts, four Tweets and one, 2-minute TO PURCHASE
Facebook Live interview from the show floor. Posts will be scheduled as FROM EXHIBITORS
follows: 2 pre-convention, 1 during convention and 1 after convention.
Limited availability.
• Investment: $4,000
• Audience: 8,000+ Convention Participants and 100,000+ social
media followers
media
CONVENTION COUNTDOWN
NCBA’s electronic newsletter is sent to registered convention attendees
weekly. Emails start in early December and end in February with post-
show highlights.
• Investment: $5,000
• Audience: All Registered Convention Participants
NATIONAL CATTLEMEN
CONVENTION INSERT CATTLEMEN TO CATTLEMEN PRODUCT FEATURE
Inserts will be in the October, November, The Product Feature is a 2-4 minute segment filmed onsite in New
December and January National Cattlemen, Orleans by television host Kevin Oschner. Your segment can include
and are dedicated to convention promotion. interviews and product highlights. The feature will air in one episode, for
Exclusive advertising rights will get you a a total of three airings.
full-page, four-color ad on the back cover of • Investment: $2,500 - $3,500
each month. • Audience: 1.16 Million Monthly Viewers
• Investment: $15,000
• Audience: 25,000+ NCBA Members CATTLEMEN TO CATTLEMEN TV SHOW
A one-hour TV show airing three times per week on RFD-TV. Average
NATIONAL CATTLEMEN viewership of 1.16 million per month!
CONVENTION ISSUE - FEBRUARY Sponsor Options:
National Cattlemen is the official monthly • Producer Education (5-7 minutes): $25,000
newspaper of NCBA. The February edition will also be available onsite • Panel Show (full one-hour show): $35,000
in New Orleans extending your reach. • :30s Commercials (4 weeks of commercials, 12 airings): $15,000
• Investment: $1,750 - $5,250
• Audience: 8,000+ Convention Participants plus 25,000+ NCBA MONTHLY PASS-THROUGH
Members READERSHIP OF NATIONAL
66% 45,000
CATTLEMEN IS
NATIONAL CATTLEMEN DIRECTIONS
This is NCBA’s semi-annual glossy magazine. The fall edition features
a review of NCBA and a state-of-the-industry report, and the spring
edition contains management and producer education articles.
• Investment: $2,250 - $9,000
94%
• Audience: 8,000+ Convention Participants plus
25,000+ NCBA Members OF CATTLEMEN TO
OF NCBA MEMBERS CATTLEMEN VIEWERS
USE NEWSPAPERS TO WATCH AT LEAST
GET INFORMATION ONCE PER MONTHBANNER SPONSORSHIP
A variety of banners are available throughout the convention center (not
in the exhibit hall). The banner, installation and removal are included in
the price. Interactive online layout of banner locations available.
signage
• Investment: Please see PlanTour
• Audience: 8,000+ Convention Participants
MEETING ROOM DIGITAL SIGNAGE DIRECTIONAL PACKAGE
Each meeting room has a digital sign, for a total of 50 monitors that can Sponsor logo will be displayed
be branded with a static image. This image will be shown January 29 – on all directional signage at the
February 1. New Orleans Convention Center.
• Investment: $8,500 Signage will include window
clings, floor stickers and free
• Audience: 8,000+ Convention Participants standing signs.
• Investment: $7,500
• Audience: 8,000+
WAYFINDER AND TRADE SHOW FLOOR MAP STICKER Convention Participants
There will be two Wayfinder Stations located on opposite ends of the
trade show in addition to the 10ft x 15ft trade show floor map sticker
placed at the main trade show entrance. Sponsor name and logo will be
R & SIGNAGE TOUR
highlighted at each location.
• Investment: $10,000 N C EN TE
O
• Audience: 8,000+ Convention Participants
EN TI
N V 2019 NCBA
PlanTour
CO
FLOOR STICKERS/FOOT
PATH STICKERS
Floor stickers are 3ft x 3ft or
can be custom shapes. Package
includes four stickers.
• Investment: $5,000 WWW.PLANTOUR.COM/SHOW/
• Audience: 8,000+ NCBA-2019
Convention Participantsevents
• Audience: 5,000+ Convention Participants
CLOSING GENERAL SESSION
High exposure
PRE-CONVENTION AG TOUR sponsorship!
The tour will take cattle producers to visit agricultural operations unique Sponsorship
to Louisiana. Sponsorship includes branding at dinner on Monday, includes
and the full day tour on Tuesday. Sponsor can send a representative to branding in all
network with tour attendees and address the group. pre-convention
• Date: Monday, January 29 - Tuesday, January 30 materials,
• Investment: $5,000 onsite and post-
convention
• Audience: 100-150 Convention Participants
marketing,
opportunity to
BOURBON STREET BLOWOUT address the audience before the keynote speaker, a VIP meet & greet
KICK OFF RECEPTION with speaker, speaker presence in booth following event (pending
This reception kicks off the Annual speaker contract), chance to distribute promotional materials, GOBO’s
Convention and the opening of the throughout the room, company logo on the big screen and recognition
NCBA Trade Show. Included in this in the Beef Resource Guide.
sponsorship is a beer station in your • Date: Friday, February 1
booth during the reception, GOBO’s • Investment: $35,000
in the trade show and inclusion in • Audience: 4,000+ Convention Participants
all marketing materials.
• Date: Wednesday, January 30
BREWS & KREWES TRADE
• Investment: $25,000
• Audience: 5,000+ Convention Participants SHOW RECEPTION
This sponsorship includes
recognition via signage, GOBO’s,
VINEUX ON DA BAYOU promotional materials and branded
TRADE SHOW RECEPTION items such as napkins, beer sample
This sponsorship includes cups, toothpick flags and plates at
recognition via signage, GOBO’s, food stations which are scattered
promotional materials and branded throughout the trade show floor.
items such as napkins, wine sample • Date: Friday, February 1
glasses, toothpick flags and plates • Investment: $20,000
at food stations which are scattered
• Audience: 5,000+ Convention Participants
throughout the trade show floor.
• Date: Thursday, January 31
• Investment: $20,000events
MASTERS OF BEEF ADVOCACY RECEPTION
The Masters of Beef Advocacy (MBA) program is designed to
strengthen the voice of beef producers, and this reception gives all
program graduates an opportunity to network. Sponsorship includes
opportunity to speak at the reception, as well as branding onsite, during
the event and in pre-event marketing materials.
• Date: Thursday, January 31
• Investment: $7,500 B2B HAPPY HOUR
• Audience: 200 MBA graduates This happy hour is a thank you to all exhibitors, corporate members
and NCBA leadership. Sponsorship will include recognition on all event
THURSDAY MORNING BREAK promotions, signage in the reception area for event, opportunity to
This sponsorship includes a coffee and/or pastry station next to address attendees at the happy hour and recognition as a sponsor in the
your booth after General Session II is over. Branding opportunities Beef Resource Guide.
include additional signage, plates, cups and table tents as well as the • Date: Tuesday, January 29
opportunity to provide branded apparel for catering staff. • Investment: $5,000
• Date: Thursday, January 31 • Audience: 350+ Exhibitors plus Booth Staff
• Investment: $15,000
• Audience: 3,000+ Convention Participants EXHIBITOR LOUNGE
The exhibitor lounge provides refreshments, snacks and a getaway for
BEEFIT WELLNESS PROGRAM all exhibitors and booth staff. Sponsorship includes recognition on a
The BEEFit wellness program includes a 5K hanging banner, access to exhibitor list for marketing, ability to create
and a walking challenge. Sponsorship includes a small display inside the lounge, provide branded cups and napkins for
branding at start/finish line, logo on finisher inside the lounge and sponsor recognition in the Beef Resource Guide.
t-shirt, option to provide logo snacks and water • Investment: $5,000
at the 5K. Sponsor logo will be included in all • Audience: 350+ Exhibitors plus Booth Staff
89%
marketing materials. The walking challenge
will last the duration of convention and is open to all attendees. Winners
will be determined based upon the number of steps taken during the week. OF
Branding opportunities for sponsor includes a leaderboard in sponsor booth, ATTENDEES
recognition on walking challenge app and onsite signage, logo included in all HAVE NET
pre-show marketing materials. BUYING
• Investment: $15,000 INFLUENCE
79%
• Audience: 8,000+ Convention Participants
NCBA–PAC VIP RECEPTION AND LIVE AUCTION OF ATTENDEES FEEL IT
Sponsorship includes branding at the event and logo included in pre- IS VERY IMPORTANT
event marketing. TO NETWORK AT
• Date: Wednesday, January 30 CONVENTION
• Investment: $15,000
• Audience: 500 Convention Participantsbrand & Product awareness
ROOM DROPS AND/OR SELFIE STATION
DOOR HANGERS Selfie stations will be placed around
A branded room drop can be the Convention Center and inside
placed inside attendee rooms or the trade show. Three stations are
outside the door (i.e. door hanger). planned. Sponsor branding will be
Sponsor to choose recipients from incorporated into the backdrop.
the registration list and date of • Investment: $7,500
placement. • Audience: 8,000+ Convention
• Investment: $4/room outside, $6/room inside Participants and 100,000+ Social
• Audience: Quantity customized to your target audience Media Followers
SHUTTLE BUSES NETWORKING HUBS
Shuttles will run from overflow hotels Hubs will be located outside of meeting spaces, the general session
every 20 minutes, on two different foyer and on the show floor. Sponsorship packages vary depending on
routes. This sponsorship can include furniture and branding opportunities.
video on bus TV’s, magnets, window • Investment: Call for pricing and locations
clings and seat covers. Shuttle route • Audience: 8,000+ Convention Participants
signage with sponsor logo will be
posted at the Convention Center and BOOT SHINE STATION
overflow hotels. Information about the boot shine
• Investment: $10,000 will be listed in the Beef Resource
• Audience: 1,300+ Daily Convention Participants Guide, and sponsor branding will be
incorporated into the panels along
SIDEWALK CHALK ART with convention graphics. Boot shine
Sidewalk chalk art will be created live at the beginning of convention cards will be distributed at your
and left on display until February 1. Sponsor will coordinate with artist to booth, and attendees will be required
incorporate sponsor logo and branding. to present the card to redeem their
• Investment: Call for pricing and location complimentary boot shine.
• Audience: 8,000+ Convention Participants • Investment: $15,000
• Audience: 8,000+ Convention Participantsbrand & Product awareness
UNIQUE TRANSPORTATION
OPPORTUNITIES SPONSOR RECOGNITION
Unique transportation options could Companies committing to
include golf carts, pedi cabs or trolleys. sponsorships of $2,000 or
Sponsorship includes branding of the more will be included in all marketing materials surrounding convention
vehicles and the opportunity to provide including the onsite sponsor wall, the Beef Resource Guide, e-newsletters
branded apparel for drivers. Vouchers prior to the event and sponsor ribbons onsite.
will be given to attendees from 2018 Cattle Industry Convention & NCBA Trade Show Sponsors
sponsor for courtesy rides. Agribusiness intelligence
• Investment: Varies by selection American
• Audience: 8,000+ Convention Participants Products and Services for American Cattlemen
CONVENTION SCHOLARSHIP PROGRAM Tan is 7505c
Help attendees come to New Orleans by providing 11 scholarships for
Red is Pantone 188c
Joplin Regional is Knomen
Stockyards is Playbill
Tagline is BaskertonSW-Italic
the Education Package. Each registration is valued at $1,025. Sponsor to
receive recognition in all marketing of the program, in the Beef Resource KeyBank
Guide and onsite signage. Sponsor will also receive contact information
®
Agribusiness
of scholarship winners and assist in the selection of winners.
• Investment: $12,500
• Audience: 8,000+ Convention Participants, 100,000+ Social
Media Followers
MARKETING AMBASSADOR PROGRAM ®
Marketing Ambassadors help to promote the Cattle Industry
Convention and NCBA Trade Show. Sponsor to receive recognition on
all marketing surrounding the program (social, online, etc). Sponsor
will receive recognition on the Marketing Ambassador page of the
convention website, the Beef Resource Guide and up to 10 “Twitter
Storms” preceding convention. Sponsor will also receive ambassador’s
contact information and be able to provide branded items for
ambassadors to wear onsite in New Orleans.
• Investment: $15,000
• Audience: 8,000+ Convention Attendees, 100,000+ Social
Media Followersunique to new orleans
CAFE BEIGN-YAY CONVENTION CENTER
This sponsorship includes branding BENCHES
of the coffee and beignet station, Give attendees a break. Your logo
custom sleeves, plates and napkins will be present on Convention Center
located on the trade show floor. benches throughout the center. A cover
• Wednesday, January 31 – Friday, can be created with a sponsor logo to cover all benches in the center
February 2 • Investment: 5 benches for $6,000
• Investment: $15,000 • Audience: 8,000+ Convention Participants
• Audience: 8,000+ Convention
Participants
GO-CUP SPONSORSHIP
AIRPORT WELCOME SHUTTLE This sponsorship would have branded Go-Cups at all bars, except those
Shuttle your VIP customers from the airport to the New Orleans bars that are sponsored as part of another event.
Convention Center upon arrival. Sponsorship includes pre-show • Investment: $12,000
marketing and bus branding. • Audience: 8,000+ Convention Participants
• Investment: Dependent on group size
• Audience: 8,000+ Convention Participants
WASTE RECEPTACLES
75%
Waste receptacles are located throughout the
convention center and can include a sponsor logo.
• Investment: 10 receptacles for $3,000
• Audience: 8,000+ Convention Participants OF ATTENDEES
COME TO SEE NEW
PRODUCTS
CANCELLATIONS
Confirmed sponsorships (via email or signed agreement) cannot be changed or transferred. Cancellations initiated by the sponsor will remain
an obligation of the sponsor at 100% of the agreed upon sponsorship fee.5 YEAR AVERAGE OF ATTENDANCE BY STATE
WA MT ND CT-4
65 114 82 DC-68
MN DE-0
SD 188 WI MA-3
OR ID MD-13
88 165 WY
120 143 MI
52
NY ME - 11 AVERAGE
112 NE IA 31 NH-1 AGE:
264 PA
NV UT
400 IL IN
290 153
OH
140
88
NJ-153
VT-5 53
37 CO KS MO WV AK -1
71 548 558 408 KY 25 VA RI-1
CA 281 154
337 OK TN-509 TOTAL
AR NC-115
NM 195 ATTENDANCE:
AZ 54 90 SC
223 7,578
MS AL GA 28
TX LA 67 162 153
969 51 GENDER
HI
21 FL 62% Male
131
38% Female
ATTENDEES PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHS
AI Equipment.....................................29% Fly Control..........................................80% Pickup truck........................................44%
Animal Health Products.................95% Genetics Testing/Tracking Tools.. 25% Property insurance...............................1%
ATV.......................................................30% Grass Seed..........................................62% Satellite Dish..........................................1%
Bagged/Bulk Feed.............................81% Hay-Making equipment.................29% Scales....................................................17%
Chutes...................................................18% Health insurance..................................2% Skid Steer............................................ 27%
Computer...............................................3% Life insurance.........................................1% Steel farm building............................14%
Computer software/technology.... 9% Livestock handling Tractor..................................................29%
Dewormer............................................17% equipment...........................................45% UTV/Side-by-Side............................ 27%
Electronic ID tags............................. 24% Livestock insurance...........................31% Western Apparel...............................15%
Feed supplements/ Livestock trailer................................. 23% Wheel loader/Payloader...................3%
Trace Minerals................................... 92% Livestock watering Other.......................................................2%
Fencing supplies................................86% tanks/system........................................46%
Financial or consulting services...... 4% Mixers/Feeders....................................3%
* Data provided by the 2018 Luce Research Marketing Study, and the 2018 Cattle Industry Convention & NCBA Trade Show Attendee surveyFebruary 5-7, 2020
San Antonio, Texas
February 3-5, 2021
Nashville, Tennessee
January 26-28, 2022
San Diego, California
Put your marketing team to work!
Contact us for a customized sponsorship package:
#catt lecon19
Becca Brown - rbrown@beef.org
Jill DeLucero - jdelucero@beef.org
Nicole Bechtel - nbechtel@beef.org
www.NCBA.org Beka Wall - bwall@beef.org
303.694.0305
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