2019 2021 Townsville Basketball Strategic Plan - SportsTG
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2019 – 2021
Townsville Basketball
Strategic Plan
2019 – 2021 Townsville Basketball Strategic Plan 2019 – 2021 Townsville Basketball Strategic Plan
Organisation Summary HISTORICAL
INFORMATION
Townsville Basketball has been an integral
Incorporation Name Affiliations:
Townsville Basketball Inc. Basketball Australia part of the sporting community, not only in
Basketball Queensland Townsville but throughout North Queens-
Trading As Townsville City Council
Townsville Basketball land since 1949.
Townsville Basketball Affiliated Clubs:
ABN Blackstars Basketball Club
86 844 070 129 Bouncers Basketball Club
Cannons Basketball Club Since Basketball was first played in Townsville our facilities
Website Giants Basketball Club have grown from two bitumen courts located in Hermit Park,
www.townsville.basketball.net.au Hyats Basketball Club to a single indoor court indoor facility built in 1976 to our
Serpents Basketball Club
current 5 court multi-sports complex which we currently
Official Logo Whirlwinds Basketball Club
operate. Our current facility also includes two additional
synpaved outdoor courts. Our facilities are not only used every
day for Basketball activities but are also utilised by schools,
community and sporting groups.
Townsville Basketball has developed strong business
Office Location
relationships in the region in addition to the community and
Townsville StarFM Stadium
Townsville Basketball is able to provide a strong development
40 – 48 Murray Lyons Crescent government sectors which support our organisation.
pathway from grassroots level through to national level
Annandale, QLD
4814 in all areas of our sport from playing, officiating, coaching
The organisation has seen membership fluctuate over the
and administration. We have produced a large number of
period of its existence, peaking at in excess of 2000 members
Contact Details players, officials and coaches who have graduated to the
in the early 2000’s. Townsville Basketball has maintained
Telephone: 07 4778 3400 senior national or international level, headlined by 2012
consistent growth since 2015 and currently boasts a
Postal Address
London Olympian Peter Crawford.
PO Box 3251 memberships base of in excess of 1700 members who
Hermit Park, QLD participate in weekly competitions at our venue from February
4812 The association continues to strive for growth and provide
to November each year.
Email: rec@townsvillebasketball.com opportunities for inclusion and participation for all
members of the Townsville community. By developing a
In addition to our domestic competitions and participation
sound strategic and business plan, Townsville Basketball
opportunities, Townsville Basketball also provide
is well placed to lead the regions sporting community into
opportunities for higher level representation with 20 junior
the future through innovative methods of operations,
teams representing the city in competitions throughout
sound financial accountability and a proven track record
Queensland. A men’s and women’s U23 tropical youth league
of sustained success at all levels of Basketball and facility
team which provide a pathway to our semi-professional QBL
management.
teams the Townsville Heat & Flames.
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2019 – 2021 Townsville Basketball Strategic Plan 2019 – 2021 Townsville Basketball Strategic Plan
Townsville Basketball Profile MEMBERSHIP CATCHMENT AREA
Townsville Basketball has a large and diverse catchment area
from which our members come from. Ranging over 1693km2
we are one of Australia’s largest catchment areas for a single
TOWNSVILLE BASKETBALL PROFILE CURRENT MEMBERSHIP INFORMATION association, this presents some unique challenges for the
association.
Large “family” demographic with players aged from 8 – 75
Membership Category Males Females Total
7 affiliated clubs
Large player base with over 2 300 participants with many social players Seniors (18+) 392 155 547
Participation from men and women Juniors (10 – 17) 533 310 843 OUR CORE BUSINESS OPERATIONS
Ability to play at all ages Juniors (U10) 92 76 168
Rookies (5 – 12 years) 435 378 813 Townsville Basketball has a number of levels to our business operations.
Played both indoors and outdoors 12 months of the year
These include but are not limited to:
Highly professional Directors and staff TOTAL 1 452 919 2 371
Exceptional competition structure
• Membership • QBL Program • Financial Management
Competitions for disabled athletes
Elite development programs
OUR CUSTOMERS • Competitions • Sponsorships & partnerships • Volunteer Management
• Facility Management • Game Development • Human Resources
Junior development programs With a wide-ranging business operation, this comes with a large
Participation in all State level competitions including the QBL number of customers which the organisation services. These include:
Excellent relationship with Federal, State and Local Governments
• Families SWOT ANALYSIS
• Affiliated Basketball Clubs
• Other sporting & community groups
TOWNSVILLE BASKETBALL CORE VALUES • Government – state and federal
Strengths Weaknesses
• Townsville City Council
Community • (Owning a) Facility • Financial position
• Primary & Secondary schools – public, private and independent
We value our role as a contributor to the health, well-being and • History of the Association • Financial management and lack of financial plan
• Sponsors
fabric of the whole community • Structure (with affiliated clubs) • Declining female membership in 16-35 age group
• Spectators
Integrity • Diverse and inclusive membership • Age of building and facilities
• Volunteers
In all that we do • Volunteer support and Training • Policies and procedures out of date
• Members
Excellence • Staff structure
• Participants
In all that we do • Relationships (schools, parents, other stakeholders)
Responsibility • Safe environment
By all who participate for their personal actions and fulfilment
of their roles
Inclusive Opportunities Threats
There are no barriers to participation and sharing in any aspect • Spare capacity in facility utilisation • Financial Stability
of the sport by those who share our values • Community growth • Player recruitment to other sports
Diversity • Collaboration • Demands of other sports on sponsorship/community
Contributes to all that we do • QBL League support
Courage • Stakeholder engagement
To excel in how we live out our values
4 5
2019 – 2021 Townsville Basketball Strategic Plan 2019 – 2021 Townsville Basketball Strategic Plan
Strategic Vision and Mission
Our Vision
Strategic Priorities Summary
To provide programs of education, training and competition which enable all
Objectives
members and participants to constantly improve their standards of skill and
People
competency as players, coaches, referees, technical officials and administrators
To be the leading sporting
across the sport.
association providing an
2018 - 2020
inclusive, safe and well To grow the sport of basketball across the Townsville region by increasing the
governed environment for number of players across all ages and divisions with particular emphasis on the
Growth
all to grow and develop in retention of female players in the 16-35 age group and the development of junior
the community. players.
Our Mission
To continue to improve the overall financial position of the Association and to
Finance ensure robust practices and procedures are in place for budget preparation and
To be Townsville’s sport
management, accounting and internal audit, financial reporting and accountability.
of choice, accomplished
by offering an inclusive
participation model that To ensure that a comprehensive maintenance and refurbishment program is in
develops our teams and place to provide maximum benefit for the health, safety and comfort of all who
Facilities
members in the wider utilise our facilities and grounds and to undertake necessary preliminary planning
community. for the next expansion phase of our facilities.
Strategic Priority Objective
Improve the skills of all players within our association through training & competition
Improve the quality of Basketball coaches through education, training & opportunity to coach in competition
People Improve the quality of Basketball referees & technical officials through education, training & competition
Improve the skills of volunteer & paid administrators within Townsville Basketball. TBI Executive, Club Committees,
TBI Staff
Increase the number of registered participants in Basketball (players, coaches & officials)
Increase the number of registered female participants aged 16 – 35 in our association
Growth Increase the participation in our Heat & Flames rookies’ program for male & female participants
Increase the number of competitions which are offered at Townsville Basketball to ensure future financial viability
Increase the number of sponsors which are engaged with Townsville Basketball
Continue improvement of MYOB activities to implement budget recording and variance reporting
Implement improvements to all stock management and control systems to improve accountability and reduce losses
Upgrade game fee instalment plans to improve accountability and reduce write-offs
Finance
Upgrade financial reporting processes to Board and senior management
Establish fund-raising committee
Become more commercially efficient
Engage appropriate professionals to prepare annual repair and maintenance program
Facilities
Undertake preliminary planning and consultation for possible facility expansion in 2021-23
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2019 – 2021 Townsville Basketball Strategic Plan 2019 – 2021 Townsville Basketball Strategic Plan
People
Objectives Method of Delivery Success Measure Improve the quality Development of association referee coordinators to • Junior and senior referee coordinators employed by
Improve the skills of Domestic competitions conducted in every age group • 30% of all registered junior players engaged in a of Basketball referees provide education and training opportunities to club Townsville Basketball
all players within our for both male and female athletes from U9 – U19. development program delivered by Townsville & technical officials referees • There are suitably qualified officials to officiate all
association through Basketball through education, Review of current junior and senior referee coordina- domestic club matches, with a minimum of two officials
Work collaboratively with Basketball QLD to provide
training & competition • A minimum of Sixteen (16) Townsville teams training & competition tors roles to ensure functions are appropriate on 100% of matches
an athlete & coach development pathway for Townsville
compete in QNJBC and at the Basketball QLD state • Intermediate and advanced grade officials’ courses
athletes to graduate to be selected in QLD state teams. Conduct community and development level referee ac-
championships each year. Minimum of 2 per age conducted once per year
Provide opportunities for athletes to graduate from creditation courses to recruit more referees to officiate
group & gender. • Community and Development level officials’ courses
junior to senior Basketball competitions domestic competition games
• Townsville representative teams win at least two conducted three (3) times per year
Build an awareness of the Townsville Basketball style of Use all TBI competitions to assist in the development of • All U14 representative players to undertake Commu-
(2) division one gold medals each year across all age
play within club coaches and athletes referees and referee coaches nity grade referee course as part of representative
groups
Continue to refine athlete development programs • Twenty (20) Townsville athletes selected for Provide an increased number of education and training commitments
within Townsville Basketball: Basketball QLD state teams to compete at national opportunities for technical officials (score bench and • Six (6) referee coaches accredited to deliver up to
championships (U16 & U18) statisticians) Intermediate grade courses
• Rookies program (U6 – U12) – all players
• Six (6) Townsville athletes selected into Basketball Benchmark the number of accredited score bench offi- • Four (4) referee coaches accredited to deliver up to
• Prep for rep program (U12 – U18) – all players
QLD FDP program (U14) cials and statisticians at TBI against other Queensland advanced grade courses
• High Performance Academy (U16 & U18) – iden- associations • Seven (7) Townsville referees attain QBL level accred-
• Two (2) athletes selected to attend Australian
tified athletes itation
Development Camps (ADC’s) Referee of the week program to be initiated recog-
• Future Stars Program (U12 & U14) – identified • Increase in the number of athletes trialling for • One (1) referee per team attends junior state champi-
nising great refereeing of games and coach/player
athletes representative teams each year onships each year
interactions from the previous round’s games.
Provide a leading junior representative program for • Style of play document published and made avail- • Score bench courses offered four (4) times per year
Improve support mechanisms for referees in the
Townsville athletes to participate in. able to all members for technical officials, allowing for participation at all
management of coaches and spectators at junior
• U23 representative teams and domestic competi- competitions up to a representative level (Level 1)
Selection process for representative athletes and competitions
tions conducted for both male and female players • Twelve (12) score table officials possess level 2
coaches is clear and transparent for all members
accreditation or greater, allowing for participation at
QBL games
Improve the quality Establish Townsville Basketball Coach database • 100% of club and representative coaches registered • Six (6) TBI statisticians have the ability to oversee QBL
of Basketball coaches Conduct regular workshops and education oppor- in database games
through education, tunities for club coaches and players to build confi- • 100% of representative coaches possess club coach
training & opportunity dence and provide support to club level coaches. (level 1) accreditation
Improve the skills Volunteer position descriptions developed for all • Set of model volunteer position descriptions devel-
to coach in competition • Conduct four (4) club coach (level 1) courses each year
Provide greater support to Townsville Basketball of volunteer & paid functions which volunteers can perform at Townsville oped for TBI and affiliated clubs. Reviewed annually
• Conduct at least ten (10) coach education workshops
Clubs in coach development and how to teach administrators within Basketball • Conduct annual TBI board, staff and club committee
or development opportunities each year
fundamental skills Townsville Basketball. Review of current staff position descriptions to ensure governance conference to improve management of all
• Conduct an association (level 2) course every second year
Increase the number of club and association level TBI Executive, Club alignment with key functions of Townsville Basketball levels of Townsville Basketball
• All clubs have an appointed club coaching manager
accredited coaches Committees, TBI Staff • Position descriptions in place for all TBI staff
• At least 10 coaches participate in the coaches academy Staff and volunteer training opportunities provided in
• Operational plans developed in line with strategic
Conduct a coach’s academy to fast track the devel- each year areas which are relevant to the needs of the organisa-
direction of TBI
opment of club coaches who demonstrate potential • 80% of coaches from academy program actively coach- tion
• KPI’s of staff aligned with operational and strategic
or an interest in their own development ing in representative program Appraisal rating and reporting system to be designed plans
Reduce the number of club coaches who coach • Every representative team has a head coach and with KPI’s included for all paid staff • Operational plans and KPI’s reviewed annually
multiple domestic teams. Encourage domestic clubs assistant coach.
• At least one (1) training or development opportunity to
to recruit more coaches to lead club teams • At least two suitable applicants for every representa-
be provided annually to all TBI staff
tive team head coaching position
Encourage clubs to have assistant coaching posi-
• Mentor coaches appointed to each representative age
tions to increase numbers of coaches in clubs, and to
group or gender
assist in training and development of players.
• Six (6) Townsville coaches selected to Basketball QLD
state teams each year. Head or assistant roles
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2019 – 2021 Townsville Basketball Strategic Plan 2019 – 2021 Townsville Basketball Strategic Plan
Growth
Objectives Method of Delivery Success Measure
Increase the number of regis- Offer increased opportunities for participation in competition • The number of registered
tered participants in Basketball to the Townsville community. Greater variety in the types of participants grows by 5% per
competitions offered annum
Continue to build and promote our Rookies program to recruit • 1000 Rookies program mem-
new players to Basketball bers by 2020
• Increased number of weeks of
Offer opportunities for inclusion of coaches through the Rook-
Basketball competition offered
ies program as an introductory point
in each year
Be innovative in the structure of our competitions and how we • 3X3 competitions established
attract and then retain members and managed by Townsville
Establish regular 3X3 competition / tournaments to increase Basketball in 2019
the number of participants in Basketball • 15% growth in the number of
Use targeted digital marketing to build awareness of Towns- fans on our social media chan-
ville Basketball in the community nels each year
• The number of teams regis-
Conduct multiple club sign-on days per year, giving participants
tered in TBI competitions is
an opportunity to gain information and join club Basketball at
greater than in the previous
the start of and mid-year
year
Increase the number of regis- Increase interest in the sport for this demographic through • Establishment of ladies’
tered female participants aged social competitions daytime social competition,
16 – 35 in our association Conduct development activities for female coaches and offered in line with school’s
officials terms year-round. 20%
increase in number of teams
Conduct development activities for females aged under 14
each year
years to increase their skills on confidence to improve reten-
• The number of female partic-
tion of players post 16 years of age
ipants increases by 2.5% each
year
Increase the participation in our Expand the Rookies program to offer more programs in each • Increase Rookies registration
Heat & Flames rookies program school term to over 1000 members by
for male & female participants Promote participation in the Rookies program through digital 2020
marketing campaigns which are targeted at our recruitment • Programs delivered in 75% of
periods Townsville Primary Schools by
2020 in each calendar year
Conduct education and training opportunities for coaches to
• Conduct two (2) coach
be engaged in the Rookies program as an entry point to youth
education workshops each
coaching
year, specific to the Rookies
program delivery
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2019 – 2021 Townsville Basketball Strategic Plan 2019 – 2021 Townsville Basketball Strategic Plan
Finance
Increase the number of com- Review TBI competitions annually to ensure they meet the • The number of teams partici- Objectives Method of Delivery Success Measure
petitions which are offered at expectations of members and adjust where appropriate pating in TBI competitions in
Continue improvement of MYOB Education and training of staff in the use of • A comprehensive budget is prepared
Townsville Basketball to ensure Decrease the need for revenue to be generated at TBI by out- each year is greater than the
activities to implement budget re- MYOB systems to ensure staff can efficiently use by operational staff and ratified by the
future financial viability side facility hire through an increase in Basketball competitions previous year
cording and variance reporting the software. executive committee in each year
offered to members • The competitions are financial-
ly viable Simplified system of reporting against TBI budget • The financial stability of the association
Ensure the standard of officiating is appropriate to these put in place for board to review on a monthly as measured by the review of the audit
competitions basis report
Ensure that competition rules promote and deliver a level • Completion of training
Review annually the use of MYOB in entry and
playing field for all participants • Improved data collection
reporting to ensure current methods are being
• Improved reporting
Be innovative in the structure of our competitions and how we used by staff
attract and then retain members
Implement improvements to all stock Identify and implement point of sale (POS) sys- • Source funding to upgrade POS system
Increase the number of sponsors Review TBI sponsorships and partnerships annually to ensure • Generate sponsorship revenue management and control systems to tems, allowing for greater control of stock in the and implement stock control systems
which are engaged with Towns- they meet the current needs of TBI and business partners of in excess of $200,000 per improve accountability and reduce following areas and to reduce losses: • Monthly reports generated on status of
ville Basketball annum losses • Canteen stock all stock on hand
Maintain current sponsorship and partnership agreements
• Launch of members loyalty • Bar stock • Improved accuracy of stock control.
which are in place
• Decreases losses
Recruitment of new sponsors or partners to TBI in targeted
program in 2019 • Merchandise
• Generate $20,000 from mem- • Increase accountability for staff and
areas. All stock and merchandise to be securely stored
bers loyalty program by 2020 volunteers
to reduce stock loss
Grow non-basketball revenue through the expansion of spon- • Number of sponsors increased
sorship opportunities available to businesses Review, develop and implement merchandising
in each year
plan to increase awareness and sales of merchan-
dise
Upgrade game fee instalment plans Identify and implement alternative options for • Engage with a minimum of 3 financial
to improve accountability and reduce payment plans for game fees for all members institutions to implement a payment
write-offs which reduce liabilities to the association system
Review of payment plan agreements to place • Improve awareness of payment methods
more accountability on members to meet re- & policies with members
quired payments • Consensus amongst clubs on debt
collection agreement on non-financial
Upgrade reporting practices of payments of
players
game fees to staff, clubs and board where
required
Clubs are responsible for game fee payments not
met by their members.
Upgrade financial reporting process- Identify key strategic reporting areas in line with • Development of board reporting
es to Board and senior management budget to be detailed at each meeting of the package in line with requirements of
TBI executive as required by the President and executive committee
Treasurer of the association • Reviews reporting practices annually
Review strategic financial reporting areas annu- following AGM
ally to ensure information delivered in relevant
to requirements of the board
12 132019 – 2021 Townsville Basketball Strategic Plan 2019 – 2021 Townsville Basketball Strategic Plan
Facilities
Establish fund-raising committee Select volunteers and staff to be on fundraising • Fundraising committee established by Objectives Method of Delivery Success Measure
committee 1st July 2019 Engage appropriate professionals to Develop a repairs and maintenance plan and • Repairs and maintenance register and sched-
Development, implement and review conditions of • Fundraising committee to include club prepare annual repair and mainte- register in consultation with professional ule established by 1st April, 2019
appointment on fundraising committee delegates nance program tradespeople. • Budget prepared in line with R & M schedule
• Grant / funding opportunities identified • Maintenance carried out in a routine manner,
Board member to be present on all TBI sub-com- Prepare budget for R&M based on assess-
and submission completed by due dates avoiding adhoc nature
mittees ment of venue and priorities for repairs or
Actively seek and apply for grants / funding upgrades
opportunities which are relevant to the strategic
objectives of the organisation Undertake preliminary planning and Creation of building / facility committee to • Building committee established by December
consultation for possible facility plan for possible expansion of venue. 2019
Become more commercially efficient Clear focus on cost reduction of the operations of • Improve the gross profit margin of the expansion in 2021-23 Identify current and future needs of TBI in • Discussion paper generated to identify the
the organisation organisation line with anticipated growth strategies future needs of the association by December
• Management of cash flow 2020
Diversify and grow revenue streams, creating Investigate costs associated with proposed
• Business case prepared for future expansion
more opportunities to increase the value of the • Reduction of historical debt expansion.
to be presented to relevant federal, state and
organisation Identify potential funding / partnership local government bodies to assist with funding
Improve the financial health of Townsville Basketball opportunities to facilitate expansion
14 15Contact details Off ice Location Telephone: 07 4778 3400 Townsville StarFM Stadium Postal Address 40 – 48 Murray Lyons Crescent PO Box 3251 Annandale, QLD Hermit Park, QLD 4814 4812 Email: rec@townsvillebasketball.com Website: www.townsville.basketball.net.au
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