2019 information pack - Inkled Digital Strategists
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DIGITAL STRATEGISTS 2019 information pack
Oh hello there.
About Us.
Well well well. Well done you! You're We work closely with our clients to With Inkled, you'll gain knowledge and
reading this document because you know personalise our service, build trust, and skills about your digital strategy. We love to
that digital strategy is the way to get your keep the results coming. We're interested empower our clients so that they feel more
business ahead of the rest. And boy, have in people and in helping them to achieve in control of their online presence and help
we got a treat for you! what they really want out of their business. them feel more confident about decision-
making.
Inkled is a small team of dedicated and One size doesn't fit all with digital strategy.
innovative digital strategists. We have People have different goals and visions for If you want to learn more about how to
worked with a number of small and their businesses. We apply our knowledge implement digital strategies yourself,
medium-sized businesses across a range of and experience of the digital world to great! We'll structure our consultations to
industries to increase their online visibility, reflect your goals and reach your targets. be tutorials.
drive up their sales, and scale their
businesses. We believe in transparency. We'll keep you If you'd just like us to take care of it, that's
across what we're doing and why we're cool too. We'll do the work and keep you
Having a website is wonderful, but what's doing it, and we won't lump you with an informed along the way.
better is having a website that is your most unexpected bill at the end of it. All of our
powerful asset for reaching your audience pricing is upfront, and you'll approve our If you're a collaborative little human, we'll
and converting sales. jobs before we do them. work together with you to build a strong
strategy.In the beginning there was...
Search Engine Optimisation.
We do things a little differently when it An SEO specialist analyses, reviews, and HOW WE DO SEO
comes to our SEO package. implements changes to websites so that
they are optimised to show up on search We begin by assessing your website and
Here's the low-down on SEO: engines. There are 200+ ranking factors performing an initial fundamental
that contribute to where a website shows optimisation to set it up for good
With Google now being the number one up in Google, and an SEO professional is performance.
tool used by people searching for concerned with monitoring which ones are
products and services, Search Engine priorities, keeping up with changes to We then put you on a monthly membership
Optimisation (SEO) is more important Google's algorithms that might effect the plan which includes monitoring, tweaking,
than ever. position of a website, and implementing monthly video consultations, and a
requirements to drive up ranking. recommendations document.
SEO is a type of digital marketing. It is
about optimising a website to send SEO works as a specialised area of a To carry out the recommendations, you can
relevancy signals to search engines so that marketing strategy, along with brand either do them yourself, enlist a third party,
they will index it. Being on page development, content creation and or have us do them. We include our pricing
one of Google results is a guaranteed way distribution, social media strategies, for those services in the document, so there
to drive traffic to the website and website development, user experience (UX) are never any surprises.
put that site ahead of its competitors. and advertising campaigns.SEO Pricing.
Fundamental Optimisation
We base our pricing for the initial fundamental
optimisation of your website on how many pages it
Up to five Six to 10 has. This service includes:
webpages webpages Keyword research
Meta-data copywriting
$469 $749 Optimisation of existing copy
HTML formatting (including on-page headlines)
Website structure (links, URLs, headers)
Sitemap submission to Google and indexing audit
Setting up Google Business
11 to 19 20+ Setting up Google Analytics and Search Console
webpages webpages
$1020 Contact Us
The fine print:
No minumum contract, but we recommend sticking with an SEO membership for at least four months.
30 days notice required for termination
Pricing is intended as a guideline. If you have a large company or a particularly small one, please contact us for a quote.SEO Pricing.
Membership Tiers
Basic Membership Executive Membership
$289/month $499/month
$537 value $1054 value
Includes everything from the standard membership,
Monthly video strategy consultation (45 minutes)
plus:
Monthly Recommendations Document
Email Support
Additional 45 minutes of consultation - either a 1.5
Optimisation of Google My Business listing
hour consultation or two 45 minute ones.
Ongoing SEO site maintenance (monthly tuning)
Writing Service: Up to 500 words of copywriting
Optimisation of new content
included (for blogs, web pages, or email campaigns)
Google analytics
Publishing service - one page per month (publishing
Maintaining search console
new content to website and optimising it)
Reporting - 3 monthly
Four social media posts
The fine print:
No minumum contract, but we recommend sticking with an SEO membership for at least four months.
30 days notice required for termination
Pricing is a guideline. If you have a large company, please contact us for a quote.
You can change your membership plan at any time with 30 days notice.Connect and engage
Writing Services.
Great writing is basically how we all thrive We have two pricing tiers for our writing OUR PRICING TIERS
on the internet. Okay, yes, there's a services that take into account the type of
terrifying labyrinth of downright spew- job and the level of knowledge and Standard
inducing writing out there, but you don't experience needed to meet your
want to be one of those people, right? requirements. - Suitable for small businesses
- Talented writers early in their careers
Writing is about communicating messages While all of our writers are outstanding, - Highly capable for basic projects
- but the key is to nail down your unique they have varying levels of experience. This
messaging and keep it consistent across enables us to offer different prices Expert
your communication with your audience, depending on the requirements of the job:
customers and clients. You know, it shows whether it's a little ditty of a blog post, or a - Suitable for medium-sized to large
you have some self-respect. People like highly researched article, we've got you companies
that. covered. - Talented, experienced writers and
researchers
Strong writing will help you tell your story Every piece of writing produced by Inkled is - Superior writing skills and powerful,
through the way you interact with your seen by our editor and checked by our polished copy
audience. Let's just say Buzzfeed kind of creative director, so you can be sure it will
cornered the market for listicles. There's be the beautiful, polished piece of writing
nothing inherently wrong with a listicle. It's that you deserve and that your audience
just... still a listicle. will want to click on.Writing Prices.
Website Copy
Standard Expert
$0.50/word $1.00/word
E.g., Copy for one E.g., Copy for one
web page (300 web page (300
words): $150 words): $300
Blogs and Articles
Standard Expert
$0.25/word $0.50/word
E.g., Small article E.g., Small article
(400 words): $100 (400 words): $200
All copywriting services include a free 20
General Copywriting
minute briefing and consultation call,
Standard Expert
unless it is an ongoing job.
$0.50/word $1.00/word
Additional consultation time is required E.g.,50-word product E.g.,50-word product
for full website copy and large jobs, this description: $25 description: $50
will incur an additional fee. 100-word email: $50 100-word email: $100
For extensive writing jobs (3,000 words+),
Social Media
a 20% discount applies. Standard Expert
$15/post $20/post
Price includes full editing and one revision E.g., 25 Facebook E.g., 25 Facebook
if required. posts: $375 posts: $500
Extra revisions will incur an additional fee.Supplement your Strategy.
Google AdWords.
At Inkled, we're Google Certified for Lastly, it is estimated that the vast majority HOW WE DO ADWORDS
AdWords. of people (around 80%), just skip past the
ads anyway and go to the top organic If you've already run AdWords in the past,
Here's the thing about AdWords. results. we will begin by auditing your old
campaigns. No data is wasted! We'll figure
It's not a magic pill. Yes, you can buy This is why we won't implement any out what's been working and what hasn't so
website traffic, to an extent. But there are a AdWords strategy without ensuring the far, and identify any points of weakness.
few things to consider before you jump in integrity of a website first.
and bandy your credit card around in We'll create a strategy that is in line with
AdWords like some sort of digital renegade We only use AdWords as a supplement to a your brand identity and audience, and write
space cowboy (or cowgirl). strong organic SEO strategy. Anything less ads that we think will work best for you.
would be bad practice, and heck, you know
First of all, when Google is deciding which we aren't about that nonsense. We then use A/B ad testing with multiple
ads to show (and how much to charge for ad sets. We monitor which ads perform the
the clicks), the algorithm is also giving your AdWords, like other aspects of digital best, and then tweak the under-performing
website a "Quality Score". That's right - marketing, is an investment. As with any ads to reflect what works, or to test a new
SEO and user experience matters, even investment, there are risks. And as with all approach.
when you're paying for exposure. risks... look, we're just saying, have a
strategy, minimise the risk, and don't put all We'll continue to tweak, monitor, and
Secondly, while Adwords might get some of your eggs in one advertisement. update the ad sets, and work with you to
traffic to your website, they aren't going to include any new offers. It's fine. We know
stick around or convert if the site is difficult what we're doing.
to use or doesn't capture their interest.Google Adwords Pricing.
The Fine Print
Initial set-up fee (one-off):
$339 Campaign set up fee & monthly
management fees payable to Inkled
Pricing Table
Monthly click costs paid directly to
Google via your credit card
Budget can be changed at any time
on notification from you
30 day cancellation notice required
for Inkled’s managed service
Google Ads Terms and Conditions
applyA little something extra.
Other Services.
We're not even kidding, we can do a lot LOGO AND GRAPHIC DESIGN graphics might be touching a number of
more than what you've seen so far. Here's things - for example the website, socials,
some other stuff we get up to at Inkled. New business or in need of a fresh new merchandise, and large scale or printed
look? advertising.
WEBSITE BUILDING + DEVELOPMENT We can create a logo or website graphics Stormy will put together a comprehensive
for ya, no worries. Contact us for pricing. design pack and style guidelines. Her
Oh yeah, we can build you a cracking process includes several consultation
website too. We work with: All design services include up to two sessions, and takes about a month to
revisions. complete.
Squarespace
Shopify FULL DESIGN PACKAGE Please contact us to discuss this package.
Wix
WordPress Oh, are you ready for a full makeover? The
EDITING AND PROOFREADING
and more amazingly talented Stormy Pyeatte offers
SERVICES
full design packages for Inkled clients.
Pricing varies for these services, so if you Written something and just need a
need a website built and think we'll be the This is a particularly useful service for language pedant to look it over? We got
right people to do it, please contact us with businesses who have a strong digital and you. Please contact us with your document
your requirements. physical presence, whose logos and size and type for a full quote.See you soon. Thank you for reading. We can't wait to share your journey with you and show your competitors that you mean business!
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