Copywriting Portfolio & Lookbook - Evan J. Peterson evanjpeterson.com
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Evan J. Peterson
evanjpeterson.com wordmercury@gmail.com
7511 Greenwood Ave N. #333, Seattle, WA 98103
Copywriting Portfolio & Lookbook
L.A. Restaurant Week 2016: “Eat Fabulous”
Client: Leo Vladimirsky of Remo + Oob Agency
https://leovladimirsky.com/eat-fabulous-la-tourism
from Yukon Salon (tabletop game, forthcoming) Client: David Fooden The Viking The shamans and mystics of Scandinavia are the first peoples to have sported the “Viking” in large numbers. When approaching haunted places, the shaman would sever one of the braids, set it on fire, and banish malevolent spirits by wafting the smoke through the area. This practice is now known as “smudging,” also found among indigenous North American peoples, who had the better idea to use sage and other dried plants rather than their own hair. The “Viking” is popular among the New Age movement as well as the Old Age movement in retirement facilities.
from Drag Star!, 2019 (interactive fiction RPG app) Click here for more! (https://www.choiceofgames.com/drag-star/) Client: Choice of Games, LLC Editor: Mary Duffy
Screenshots from the homepage of Minor Arcana Press, a now-closed publishing house for whom I served as Editor-in-Chief
Beauty product naming (no graphic design) for Atomic Cosmetics Client: Dr. Jen / Xerion Skin Science “No Regrets” tattoo healing salve, “Karma Sutra” blush powder, several other products (“Handsome Devil” shaving crème, etc.)
from The Bright Line Isolator Workbook, 2019 (IP owned by client)
Client: Everett Considine, Internal Family Systems mentor, founder and seminar
leader of Bright Line Freedom
What Is Lost Through Isolation?
Observe the qualities of the Authentic Self, and notice how the Isolators prevent these
qualities and experiences:
The Authentic Self is Calm.
The Isolator says, “Be on your guard. You cannot trust people. Be ready to run away
or fight.”
The Authentic Self is Confident.
The Isolator says, “Don’t bother others with your problems. You’re not worth their
time. You’re not important. You’re a liability and a burden. You are irritating and no one
really likes you.”
The Authentic Self is Curious
The Isolator says, “Mind your own business. Don’t ask questions. It irritates people,
and besides, you won’t like the answers. Remember what happened when you were so
curious when you were a kid; you got hurt and punished.”
The Authentic Self is Compassionate
The Isolator says, “Don’t use your energy to help others. Protect yourself first. If you
never let others in, you won’t have to deal with their problems. You won’t have to see and
acknowledge their own pain and struggle if you don’t let others in. People have hurt you,
and you can hurt them too.”
The Authentic Self is Connected
The Isolator says, “You don’t need other people. You’re fine by yourself. Other
people only disappoint you or hurt you. They judge you. It’s easier and safer to be alone.
Don’t bother others by contacting them or asking for help. If you’re alone, you can control
your environment. It’s too risky to let others see who you really are. You’re unlikable.”
from “Yes, I’m Still on PrEP, and Yes, I Still Think of It as a Godsend” The Stranger, Click here for more! (https://www.thestranger.com/features/feature/2015/06/24/22437036/yes-im- still-onprepand-yes-i-still-think-of-it-as-a-godsend) June 24, 2015, online and print (screenshot from thestranger.com):
from On Writing: A Process Reader, FSU edition. Wendy Bishop, ed. Boston:
McGraw Hill, 2007
Invention Exercises: Writing For Inspiration
With unlimited topics to write about, determining one can be very difficult—even
for experienced authors. When writing a fictional story, you have godlike control over the
characters and their environment. This can be both thrilling and intimidating. When
writing a nonfiction essay, a topic is usually provided, but knowing where and how to
begin is still difficult.
The following invention exercises are intended to inspire. They’re designed to
relieve the difficulties you may experience in narrowing your topic and telling a story. If
you are emotionally invested in your writing, it’s likely that your reader will be as well.
There's nothing wrong with writing about the things that interest you. After you've tried a
few of these exercises, come up with some of your own.
Writing to Communicate
It's often easier to write something down than to say it aloud. Consider the
popularity of text messaging over phone calling. Now that you're in college, writing is
one of your most vital forms of communication, and your success depends on your
ability to do it effectively. You can improve your ability to communicate in this way
through practice and through examining the way others communicate.
1. Tell the same story three times, in three separate paragraphs. Each paragraph will be
intended for a different audience. For instance, one can be for your parents, one for
your best friend, and one for your professor. How do you alter your tone and details for
these different audiences?
2. If you're multilingual, write a paragraph or two that blends multiple languages.
3. Write about a time when you felt censored. Who stopped you from expressing
yourself, and how did they do it? This exercise is also very useful when writing for
emotional relief.
4. Write down a secret—the juicier, the better. Give details describing why you keep this
private. Once you can express it on paper, you may be able to say it to someone else
(at your discretion, of course).Think I’m a match for your style, your product, and your business? Contact me: wordmercury@gmail.com Phone number available upon request evanjpeterson.com Twitter: @evanjpeterson I look forward to impressing you. Read on for my résumé.
Evan J. Peterson
evanjpeterson.com wordmercury@gmail.com
7511 Greenwood Ave N. #333, Seattle, WA 98103
EDUCATION
M.F.A. Creative Writing. Florida State University, August 2009.
Thesis: “The Cutting Room Floor.”
David Kirby, Major Professor
B.A. English, summa cum laude. Florida State University, May 2004.
Noncredit Clarion West Writers’ Workshop, Seattle, June—August 2015.
SELECTED PUBLICATIONS AND COPYWRITING EXPERIENCE
I’ve published over 100 individual pieces of fiction, narrative nonfiction, poetry,
criticism, and journalism, excluding my copywriting. For a fuller list of
publications, please ask.
Editor-in-Chief, Minor Arcana Press. November 2012—December 2015.
Branding, print and digital copywriting, public speaking, manuscript
selection and editing, art direction.
Word Mercury, Seattle, WA. Summer 2014—present. Freelance copywriting,
copyediting, and writing coaching.
Selected clients:
Leo Vladimirsky, Remo + Oob. Tag lines for LA Restaurant week 2016.
Atomic Cosmetics. Beauty product naming/branding.
Everett Considine, Bright Line. Workbook and presentation copy for
workshops on weight loss and self exploration.
Friday Afternoon Tea. Web and Etsy copyediting, public-facing content.
“The Shapeless Taste.” Interactive Fiction. Mercer Island, WA: MetaArcade, 2019
(forthcoming).
Yukon Salon, Tabletop Game. (forthcoming).Content contributor, Parks & Beauty Agency Beautician Training Manual.
Drag Star! Interactive Novel/Text-based Role Playing Game. Albany, CA: Choice
of Games, 2019.
The PrEP Diaries. Hybrid Nonfiction/Memoir. Maple Shade: Lethe Press, 2017.
TheBody.com, Telecommute
Freelance contributor, February 2015—June 2017.
BoingBoing.net, Telecommute
Freelance contributor, September 2016—May 2017.
Study.com, Telecommute
Freelance lesson writer, March 2016—September 2016.
Eat Fabulous, LA Restaurant Week 2016 campaign. Ad copy contributor. Firm:
Remo + Oob, summer 2016.
“The H Word: The Monstrous Intimacy of Horror in Poetry” Nightmare Magazine,
“H Word” guest editorial series. Portland, April 2016.
The Stranger. Freelance contributor. Seattle, WA, June 2013—October 2015.
“The Case for PrEP, or How I Learned to Stop Worrying and Love HIV-Positive
Guys.” The Stranger (November 2014). Reprinted in Best Gay Stories 2015,
ed. Steve Berman.
"Heck House." Nonfiction essay. The Queer South anthology, ed. Douglas Ray.
Little Rock: Sibling Rivalry Press, 2014.
Gay City 5: Ghosts in Gaslight, Monsters in Steam (volume editor, Lambda
Literary Award finalist). Fiction & Poetry Anthology. Seattle: Gay City
Health Project, 2013.
Director of Online Marketing, The Southeast Review. Tallahassee: Florida State
University, 2008-2009.
Article, “Invention Exercises.” Wendy Bishop, ed. On Writing: A Process Reader,
FSU edition. Boston: McGraw Hill, 2007
Florida State University Office of Admissions, Tallahassee, FL
Online correspondence copywriter, Summer 2004.HONORS, GRANTS, & FELLOWSHIPS
Clarion West Writers’ Workshop, 2015
half-tuition fellowship awarded by Norwescon
finalist, Lambda Literary Award: Best LGBT Anthology for Ghosts in Gaslight,
Monsters in Steam: Gay City 5, Minor Arcana Press, 2014.
smART Ventures grant, Seattle Office of Arts & Culture, through Minor Arcana
Press, 2013.
SELECTED ACADEMIC, LITERARY, AND VOLUNTEER SERVICE:
Instructor Selection Committee, Clarion West Writers Workshop, June 2016—
present.
Board Treasurer, Old Growth Northwest, February 2015—December 2016.
Book reviewer, TheRumpus.net, 2010-2011.
REFERENCES
Leo Vladimirsky, Partner and Creative Director, Remo + Oob
vladimirsky@gmail.com
Mary Duffy, Editor, Choice of Games LLC
(443) 350-1120 * mary@choiceofgames.com
Vincent Kovar, Series editor, Gay City Anthologies
(206) 525-0314 * vincent.kovar@yahoo.com
Everett Considine, IFS Practitioner, Bright Line Freedom Founder
(415) 513-3103 * everettconsidine@gmail.com
Neile Graham, Workshop director, Clarion West
(206) 708-5101 * neile@zipcon.comYou can also read
