Dash Air Shuttle A new airline to fill the regional gap - Choose Clallam First
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Dash Air Shuttle A new airline to fill the regional gap
Dash Overview
• Dash Air Shuttle (“Dash”) is a new airline founded to capitalize on both immediate and long-term
structural opportunities in regional aviation
• Structural changes to industry have created a service void that can be profitably filled by a new
business tailored for opportunity
• Dash’s co-founding team, as regional aviation experts, are uniquely positioned to capitalize on the
structural opportunities that exist in the space today
• Service will launch in Q3 2021 in the Pacific Northwest – timed perfectly for demand recovery while still
capitalizing on widespread resource availability
• Communities are willing to make significant financial commitments, which both mitigates risk of
market launch and demonstrating service need
• Dash will be well positioned to capitalize on significant technological advances in aviation, such as
aircraft electrification in the coming years
Proprietary Information 2
Introduction - who we are
Commercial team
Clint Ostler Jamie Kogutek Ben Munson
Co-founder, President Head of Commercial Company Advisor
• One of the original co-founders of Embark Aviation. • 20+ years working in commercial leadership • Transportation entrepreneur, founder of multiple
Successful consulting service with particular focus on positions at various airlines, including America organizations including Embark Aviation and The
regional aviation. Clint oversaw both revenue West, AirTran, and Silver Airways Landline Company
management and market development divisions. • Co-founder of Embark Aviation with Clint and Ben. • Previous experience in senior leadership positions at
• 15+ years working at Alaska Air Group. Tenure with Oversaw capacity planning and distribution function both major and regional airlines, including overseeing
Alaska Air Group including various positions at both of the business restructure of airline as acting CEO
Alaska Airlines and Horizon Air, including commercial
oversight of the Horizon Air network
• Branding, marketing strategy, and implementation expert
Operations team
Noel McDermott David Schultz
Director, Operations & Chief Pilot Director, Maintenance
• 15+ years as a commercial pilot, including Director of • 30+ years of experience with multiple aircraft types.
Operations at SeaPort, which employed over 100 pilots
• Extensive leadership experience including Director
in 4 bases from Juneau, Alaska to Memphis,
of Maintenance and Quality Control Manager at
Tennessee.
several Part 135 operators, including VP of
• Dedicated instructor and check pilot on the Pilatus PC- Maintenance at SeaPort Airlines and Mokulele
12NG for Life Flight Network. As wells as Director of Airlines
Operations with AirPac Airlines (feeder UPS cargo with
7 Cessna Caravans) and Backcountry Aviation (on
demand charter with a Cessna 182 and T303). 3
Our Vision
Affordable platforms. Capitalize on low ownership
A dynamic regional airline cost aircraft and operate under regional Part 135
airline authority
designed to restore affordable, Distribution. Direct, OTAs, and interline connectivity
higher frequency service in Value based, high frequency. Value based pricing
to support high frequency ‘shuttle’ schedules to a
short haul markets across the variety of U.S. communities, starting with the
Pacific Northwest
Pacific Northwest Seamless Global access. Codeshare connectivity
with the leading airlines in the regions we serve
Proprietary Information 4Immediate opportunity – an airline built to serve Pac NW
community needs
Connecting the Northwest Market Dynamics
• Short-haul markets in Puget Sound
San Juan Islands area under 100 miles – strong
candidates for future electric platform
Paine Field • Markets are relatively difficult to
12 carrier destinations* reach by car due to geography, traffic,
Port Angeles or infrastructure
Moses Lake
• Markets complementary to existing
commercial air service
SeaTac Intl. • Initial route (Port Angeles – Seattle)
Aberdeen/Hoquiam
121 carrier destinations*
Ellensburg supported by significant mitigation
package including a local
commitment of $133,000 and a
Astoria Region
Federal grant of $200,000 to
guarantee revenues
*Unique destinations served in 2019
Proprietary Information 5The Port Angeles to Seattle market is the ideal launch
market
Port Angeles Segment PDEW • Market peaked at 61 daily passengers in 2003,
estimated at 89 today. At $100 average fare,
Dash needs 20 passengers to breakeven
2021: 89
61 @ 2% CAGR • Port Angeles – Seattle supported by significant
mitigation package including a local
commitment of $133,000 and a Federal grant of
40 $200,000 to guarantee revenues
To SEA • Port Angeles is relatively remote and difficult to
Operated by Horizon
To BFI reach by car due to geography, traffic, and
25% Local 10
Operated by Kenmore Air limited transit options
100% Local
• Port Angeles – Seattle is less than 100 miles
2000 2002 2004 2006 2008 2010 2012 2014 making it an ideal candidate for electrification
Plus robust ferry traffic to the San Juan Islands: Over 500K (684 PDEW) passengers traveled between Anacortes and Friday Harbor,
Anacortes and Orcas 363K (497 PDEW), and Anacortes and Lopez 158K (216 PDEW) in 2019*
*Source: 2019 Washington State Ferries Traffic Statistics Rider Segment Report
Proprietary Information 6Cape Air demonstrates efficacy of this business plan
Cape Air – Connecting Small New England Communities
Augusta (AUG)
Bar Harbor
Cape Air is one of the largest independent regionals in
North America. Their Boston focus city is reflective of the
Rockland
(RKD) Pacific Northwest Opportunity
Rutland Lebanon By the numbers...
Annual Revenues $120 Million (estimate)
Annual Passengers 500,000
Fleet size 88 Cessna 402s (order of 102 Tecnam 2012)
Cities Served 33
Boston Logan Intl. Daily Flights 300 + peak season daily flights
Provincetown
(PVC)
…with a robust distribution network and large airline
Hyannis (HYA) partners, Cape Air provides global connectivity to its
small communities.
Martha’s Nantucket (ACK)
Vineyard (MVY)
Proprietary Information 7A focus on value, frequency, and access
Proposed One Way Fares* Proposed Initial Schedule
Promotional Standard Flexible/Refundable Depart Arrive Depart Arrive
Port Angeles Seattle/Tacoma Seattle/Tacoma Port Angeles
$69 $79-149 $159 6:30 a.m. 7:00 a.m. 8:00 a.m. 8:30 a.m.
10:00 a.m. 10:30 a.m. 11:30 a.m. 12:00 noon
12:30 p.m. 1:00 p.m. 3:00 p.m. 3:30 p.m.
4:00 p.m. 4:30 p.m. 8:30 p.m. 9:00 p.m.
• Fares will be simple, and availability based on demand • Schedule designed for connections to Alaska and Delta
on a flight-by-flight basis flight banks
• Promotional fare available during select times during • Convenient connections to roughly 150+ cities
the year to help stimulate demand – will launch service
with this price point
• Corporate or business entities will have access to a
volume based fixed fare
*Tax inclusive, Subject to Change Proprietary Information 8Operation Details
May 2021 June 2021 July 2021 Late July-August 2021
• Aircraft identified, inspected, • FAA conformity completed • Aircraft Paint • Target - Service Start
financed and delivered
• Pilot hiring/training continues • Final Proving Runs
• FAA conformity begins and
contracted Part 135 air carrier • Aircraft paint
and DBA established for ‘Dash
Air Shuttle’
• Pilot hiring/training begins
• Maintenance Program/Training
begins
Timing Notes
• Service will be launched using a 3rd party Part 135 commuter carrier doing business as (DBA) Dash Air Shuttle
• Timing will be contingent upon FAA approvals and completion of required pilot training programs. Our goal is to launch service
as soon as possible within 3Q21 (July – September)
• Flights will go on sale roughly 45-50 days prior to first flight
Proprietary Information 9Identifying initial ‘terminal’ location – private terminal likely most
feasible until TSA can be reintroduced in CLM
Process from CLM Process to CLM
• Guest checks in no later than 20 minutes before • Guest checks in online or at counter location on
departure Departures Level
• Flight arrives at Signature Private terminal, guest • Guests are given directions to where to meet
claims luggage, shuttle transports to main terminal shuttle at Garage Level 1 or may check in online
and meet at shuttle pick-up area no later than 15
• Shuttle uses Air Cargo Road tunnel (NOT the
minutes before scheduled flight departure time
expressway) to access Main Terminal area (Garage
Level 1). Enters terminal via parking garage • Guests that are just traveling between SEA and
elevators and checks in with respective airlines. CLM can check-in online and go directly to
Estimated transfer time ~10-15 minutes Signature – guests need to arrive no later than 20
minutes before departure time
Benefits of Private Terminal
• Earlier check-in/boarding time requirements (20 • Shuttle departs for Private Terminal 15 minutes
minutes before departure) before scheduled flight using Air Cargo Road tunnel
(NOT the expressway). Estimated transfer time
• Shuttle access to terminal uses Air Cargo Road ~10-15 minutes
tunnel – not open to public
• Significantly shorter taxi times than operating
from the east side of the airfield
Proprietary Information 10Pathway to the Pacific Northwest’s most convenient
airline
Launch Long term
Minimum Viable Product Integrated Northwest Airline
Nine seat platform. Simple, twin engine nine seat Dynamic platforms. Potential mixed fleet of
platform, likely the Cessna 402 advanced, nine passenger electric aircraft and
larger gauge equipment (up to 30 seats)
Distribution. In addition to ‘direct’ distribution,
Embark plans to distribute through the GDS for Distribution. Direct, OTAs, interline connectivity
bookings through Online Travel Agencies (OTAs) with Alaska, Delta, American, and most
international carriers
Value based approach with frequency. Fare
structure will be simple, value based with Value based, high frequency. Value based pricing
convenient frequency from Port Angeles to support high frequency ‘shuttle’ schedules to a
variety of Northwest communities
Global access. Embark will pursue accessing
SeaTac to provide simple, one stop access to the Seamless Global access. Codeshare connections
world, potentially using the FBO to Alaska Airlines (300+ daily flights) or Delta Air
Lines (175+ daily flights) through the main
terminal
Proprietary Information 11Get In Touch
Connect with us
Seattle Office
Contact: Clint Ostler
(253) 797-1309
Clint.Ostler@embarkaviation.com
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