2019 RESULTS - Courtney Dudek - Courtney Dudek Homes
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2019 RESULTS
#1 Largest Real estate salesforce in the world
#1 in sales volume and units in the United
States
$1.3 Billion and counting in profit share paid
$8,223,326,119 in Agent Income in 2019 alone
More Real estate offices and Real Estate Agents
in REAL Trends and The Wall Street Journal
#1 Training company in the world
#1 Happiest Place to Work in America
#13 Top place to work in America
KW Culture taught at Stanford and Harvard
Courtney Dudek
Licensed Associate Broker
O: (585) 256-5470
C: (585) 749-7996
courtney@courtneydudekhomes.com
CourtneyDudekHomes.com
1880 Rochester Rd. Canandaigua, NY 14424
2000 S Winton Rd Rochester, NY 14618
Each Office is Independently Owned & Operated
Courtney Dudek Homes PRICING YOUR HOME
OUR TEAM PHILOSOPHY: TO SELL
As a team, we desire to provide a client focused, next level Real
Estate experience that helps our clients, many of whom we consider
friends, to achieve their Real Estate goals. Whether you are buying > Attract Buyers.
or selling, we take pride in being knowledgeable, trustworthy and > Help You Sell as Quickly as Possible
accessible and believe that Doing our job well beings with > Allow You to Receive the Best Offer(s) for
relationship. We believe that working together we are able to Your Home
provide top level service for our most valuable resource… You, Our
Client! The simple fact is, price is the number one factor that helps home buyers determine which
homes they want to view. It’s important to remember that, although the price is set by you, the
value of the home is determined by the buyer.
FACTORS THAT AFFECT FACTORS THAT SHOULD NOT AFFECT YOUR
YOUR ASKING PRICE: ASKING PRICE:
> How quickly you need to sell. > The original cost of the property;
> The amount of competition in your is determined by today’s market.
price category and area. > Any investments you’ve made in improvements.
> The availability, flexibility and afford > The cost to build your home today.
ability of financing. > Emotional attachment.
> The sale prices of similar homes > The opinions of friends and neighbors.
sold in your area during the past six
months to one year.
PROBLEMS THAT CAN
ARISE FROM OVERPRICING:
> You might help sell similar homes
that are priced lower.
> Your home may stay on the market
longer.
> You could lose money as a result of
making extra mortgage payments
while incurring taxes, insurance and
unplanned maintenance costs.
> You may have to accept less money.
> A potential buyer may face appraisal
and financing problems as a result of
the inflated price.
Courtney Dudek Courtney@CourtneyDudekHomes.com
Licensed Associate Broker Direct: 585.749.7996
THE RIGHT PRICE MEANS
SRES, PSA, ABR Office: 585.256.5470
Courtney has years of experience in Real Estate and has become a trusted, knowledgeable and
passionate resource, always making sure to understand her clients’ perspective, needs and goals.
A SUCCESSFUL SALE
Growing up in Penfield and living in the area for many years, Courtney has a true appreciation for
Greater Rochester, its communities, family activities, schools and sports. As a special focus within
the industry, Courtney has worked hard to understand the unique needs and challenges that
confront our Senior population and to be a trusted resource for them and their families during life
transitions. Courtney lives in Penfield and she most enjoys spending time with her family, cooking,
reading a good book and traveling as often as her busy life allows.
Kathleen Higgins khiggins@kw.com
Pricing your home is both an art and a science. Licensed Real Estate Salesperson Direct: 585.469.5466
Achieving the optimal price is the result of both Kathleen brings her sparkling personality to the Courtney Dudek Homes Team. She is a Real Estate
objective research into comparable properties and professional committed to providing an exceptional experience to her clients from their first meeting
to beyond the closing table. Kathleen has a can do, never give up attitude which she transfers to her
a gut feeling about your property and the current passion for helping people realize their Real Estate dreams. She brings an array of customer service
experience to this role, which helps her make clients into friends for life. Her friends, family, and fur
babies mean the world to her. Kathleen’s favorite place to be when she is not working, is in the
market. sunshine, preferably with an ocean view!
Rumella Cameron rumella@kw.com
Licensed Real Estate Salesperson Direct: 585.298.7786
> Your home will attract the
Growing up in Rochester, Rumella is a local expert and has long been invested in the local
most excitement from community and loves giving back. She knows the Rochester market and is excited to help clients
and friends achieve their dream of home ownership. Rumella wears many hats including mom,
potential buyers and agents politician, entrepreneur and pro wrestler. She is also a certified credit repair specialist and can
when it is new on the market. assist with our clients who need some credit repair in order to qualify to purchase a home. Her
tenacious, hard-working personality is the perfect fit for clients who need an advocate on their
side. When she is not busy working, she loves spending time with her family, cooking good meals
and finding new adventures.
Jordan Cunningham info@courtneydudekhomes.com
Executive Assistant Office: 585.256.5470
Jordan is the newest member of the Courtney Dudek Homes Team. She is a recent Monroe
Community College graduate who has long been interested in Real Estate. Jordan brings
experience in customer service, management and an outgoing personality which will provide
our Clients with the exceptional Client Experience that we strive to provide. Jordan is a true
team player and has great attention to detail, which allows her to fit right in as our Executive
Assistant and Client Relationship Coordinator. Jordan comes from a big family and has lived in
the area all of her life. When she is not working you will find her spending time with family and
friends. She is an avid animal lover and enjoys her newfound love of euchre!
Courtney Dudek Homes Looking for a Real Estate Attorney to get your deal
Listing Package closed?
And Look No further, we have some Excellent Referrals for
you!
What You Can Expect
Creary Law Group, PC
1. A 1-hour walk through pre-listing appointment—with the following within 24hours: William J Creary Jr. 30+ years Experience
You will receive a prioritized list of recommendations for you to complete Creary Law Group PC
Assistance with securing outside resources, if necessary, for contract work or significant staging or
de-cluttering that needs to be done.
Office: 585 .586.8480
(Any cost associated with this will vary based on the specific needs) Fax: 585.586.8097
A comparative Market Analysis (CMA) to be prepared and supplied to help determine market value and Info@crearylaw.com
recommended list price—if requested. 18 North Main Street
Listing Paperwork will be available for your review, and will need to be signed and returned to our office. Pittsford, NY 14534
A follow up Listing appointment will be scheduled on the earliest available date, once the suggested work
has been completed.
2. A 2-3 hour Listing Appointment, during which you can expect:
Staging and preparation for the professional photos and video
Marketing information to be obtained for the Custom Property Brochure, including room descriptions and
measurements.
Professional photography and 360 video of the interior and exterior. John Polimeni
Office: 585.394.6600
3. Within 24 hours of the Listing Appointment you can expect:
Your home to be added to the Multiple Listing Service (MLS) including photos and video.
Fax: 585.394.6210
Verification that your listing is visible on all Local and National websites. john@law14424.com 540 South Main Street
Production and Delivery of a Custom Property Brochure Canandaigua, NY 14424
Installation of a Courtney Dudek Homes custom sign in your yard and a lock box for secure
showings.
Scheduling of a catered Brokers Open when requested (emails and personal invites to top
brokers/agents.)
Scheduling of a Public Open House.
4. Ongoing Marketing and Services provided
Kevin Brzezinski
Include your property on over 100 websites Vice President and Share Holder
Weekly emails with updates reflecting showing and open house schedules along with current market Office: 585.310.7442
activity.
Feedback on every showing and open house within 24 hours Fax: 585.310.7559
kbrzezinski@blockandlongo.com
5. Added Features for our clients 1173 Pittsford Victor Road
Professional Cleaning either prior to listing or at closing after you have moved out—no charge to client. Suite 220
Professional Photography and Videography—no charge to client. Pittsford, New York 14534
Are you in need of a Mortgage Lender?
Here is a List of Lenders we highly recommend:
Carl Nasello
Construction Mortgage Loan Officer
NMLS# 1103881
Cell: 585.749.2335
Office: 585.241.000 Ext. 105
Direct: 585.363.7537 2541 Monroe Ave.,
Fax: 585.481.8878 Rochester NY 14618
CNasello@premiummortgage.com
We provide a one-time FREE cleaning service to all of
Michael A. Monile
our sellers
Senior Mortgage Advisor
NMLS# 404168
Cell: 585.455.6260
Pre-List or Pre-Closing Cleaning ; The choice is yours
Office: 585.512.1092 3246 Monroe Ave
Fax: 866.592.1067 Suite 250
Partnered with Shine to Perfection who has many years
mike.monile@fairwaymc.com Pittsford, NY 14618
of experience
Windows, Doors, Floors, Appliances, Bathrooms, Trim
and more
We do it all so you don’t have to worry
Rachel Wiener
Loan Originator
NMLS# 1483829 3144 South Winton Rd Your home will be Ready for Photo’s or Move-In Ready
Cell: 585.261.9983 Suite 600
for the New Home Owners
Office: 585.625.1234 Rochester, NY 14623
Fax: 866.908.1686
Rachel.wiener@primelending.com We stand behind our service 100%
Shine to Perfection- Jill Ganger 585.435.1931
Cuppar Cleaning- Lauren 585.760.4019
We want your home to be shown in the best
possible light to prospective buyers to get you
top dollar in the shortest amount of time.
We will create a warm and inviting environment
focusing on the best architectural features and
selling points of your home .
We Provide Professional Real Estate Photography
Keller Williams agents strategically advertise in
Why Professional Photography? several publications. Our display advertising
appears in local, regional and national /
HELPS SET THE international publications, which target specific
HOLDS BUYERS audiences for unique or estate
ATTENTION FOR 20 TONE IN A properties. Your sales agent will select the
SECONDS COMPETITIVE publications appropriate for the marketing of your
COMPARED TO 2 MARKET FOR property.
SECONDS. IMMEDIATE
EXPOSURE
BUYERS FIND THAT LISTINGS WITH
THE PROFESSIONAL
PROFESSIONAL PHOTOGRAPHY Put on All Marketing Materials
PHOTOS ARE USEFUL RECEIVE MORE Designed to Direct User to another
WHEN MAKING A destination.
ATTENTION
PURCHASING
FROM Reach the Influential
DECISIONS
INDIVIDUALS
Find “Hidden Buyers”
LOOKING TO BUY
Create Excitement
www.CourtneyDudekHomes.com Invitations to Open Houses
Client Testimonials
To be the real estate
OUR VALUE: COMPANY OF CHOICE
for agents and their customers.
Courtney was a great help, during and even after the Courtney and Jordan did a wonderful job of getting our
process of looking for and buying a house. I also home sold in a compact time frame. With a short turnaround
schedule from getting our home ready to list, reviewing and
appreciated her patience with the process, and
accepting an offer, to finalizing all of the contractual
knowledgeable comments about each of the houses I
paperwork, Courtney and Jordan were always there to assist
looked at. Definitely recommend her! and stay on top of things especially during a difficult
pandemic environment. I would highly recommend the
If I was going to sell another house would I list a second
agency to anyone getting ready to buy or sell a home. Thank
time with Courtney Dudek? The answer is yes. We had a you Courtney and Jordan!
signed offer 9 days after listing with her and this happened
during the covid pandemic! I was moving out of state and I We recently sold our house in Penfield with the help of
needed a few things handled for me such as minor repairs, Courtney and her great team! After 25 wonderful years and
the return of some medical equipment and a couple raising our 3 children in this home, we felt it was time to move
pieces of large furniture moved. Courtney successfully on. Courtney was there every step of the way -- from her early
recommendations in prepping the house, to the listing and
coordinated all of this for me. I had my hands full dealing
showings, to navigating the inspection process, to closing.
with an elderly parent. Courtney handled many issues for
She was always professional and responsive. I'd definitely
me so that I could care for and move my loved one out of recommend Courtney and her team!!
state during the covid crisis.
Courtney was fantastic throughout the entire home buying
process. She made sure to be involved at every step of the
process, and went above and beyond to help us purchase
our dream home
www.CourtneyDudekHomes.com
ARE LASTING IMPRESSIONS
WHY KW?
EXTERIOR: The exterior of your
home often determines how
buyers will view the interior, so:
>Check your curb appeal; a well-groomed lawn or
walkway free of debris' goes a long way.
>Paint or replace your front door if it is faded or worn.
>Add some paint to shutters, trim and any other
outside features showing signs of water.
>Plant flowers or group flower pots together.
HINT: Yellow evokes a buying emotion.
Marigolds are inexpensive.
>Make sure your visitors can easily read your house
number.
{
>CLEAN: Spotless Kitchens, Baths, Patios and
Decks
>CLUTTER FREE: No personal Items, Creating a
Show-Home Look
>COLOR: Warm Rooms With Color Accents
FIRST IMPRESSIONS
Preparing
Your Home To Sell Mission
Creating opportunities for our family, friends and clients through Real Estate to
help them achieve their goals and create relationships that last a lifetime.
-Giving potential buyers #keytoyourfuture
a strong first impression matters.
-Staging your home is a proven way to
make
your home stand out!
INTERIOR: Buyers often see the surface condition of
your home as a sign of what’s underneath, so:
>Get rid of clutter. Removing your >Keep windows and floors clean.
personal belongings will allow the buyer
to imagine this as their future home. >Steam clean carpeting or replace is necessary.
>Apply a fresh coat of paint, but keep the >Repair loose knobs, sticking doors & windows, warped
colors neutral. cabinet drawers and other flaws.
>Repair any faulty items like dim lamps or >Check and repair caulking in bathtubs and showers.
Vision
doors that do not open properly.
>Polish chrome faucets and mirrors.
>Make sure your front entrance is clean and
inviting. >Dust furniture, ceiling fan blades and light fixtures. To be the first choice of our family, friends and clients by being client focused,
providing an outstanding Real Estate experience and making a difference in the
lives of those we come in contact with.
TO MAXIMIZE THE VALUE OF
YOUR HOME, WE RECOMMEND
THE THREE C’S OF STAGING:
WHY USE A REAL
REPORT TO
YOUR SELLER
ESTATE AGENT? ATTORNEY APPROVALS
AGENT
COORDINATE
WITH YOUR INSPECTION SCHEDULED
AN EXPERT GUIDE. SELLER
Selling a home usually requires dozens of forms,
UP-TO-DATE EXPERIENCE.
reports, disclosures, and other technical CREDIT
Most people sell only a few homes in a MORTGAGE COMPANY APPRAISAL
documents. A knowledgeable expert will help you REPORT
lifetime, usually with quite a few years in
prepare the best deal, and avoid delays or costly
between each sale. Even if you’ve done it
mistakes. Also, there’s a lot of jargon involved, so
before, laws and regulations change. VERIFICATION
you want to work with a professional who can
REALTORS® handle hundreds of transactions
speak the language.
over the course of their career. UNDERWRITING
OBJECTIVE INFORMATION AND OPINIONS.
REALTORS® can provide local information on
YOUR ROCK DURING EMOTIONAL REPORT TO
utilities, zoning, schools, and more. They also have MOMENTS.
YOUR SELLER LOAN APPROVAL
objective information about each property. A home is so much more than four walls and a
roof. And for most people, property represents
AGENT
REALTORs® can use that data to help you determine
if the property has what you need. the biggest purchase they’ll ever make.
Having a concerned, but objective, third party
TITLE
PROPERTY MARKETING helps you stay focused on the issues most TITLE COMPANY SEARCH
POWER. important to you.
Property doesn’t sell due to advertising alone. A
large share of real estate sales comes as the result of ETHICAL TREATMENT. REPORT TO
a practitioner’s contacts with previous clients, Every REALTOR® must adhere to a strict code of YOUR SELLER GATHER PAPERWORK– MAKE SURE
friends, and family. When a property is marketed by ethics, which is based on professionalism and
AGENT ALL CONDITIONS ARE SATISFIED
a REALTOR®, you do not have to allow strangers protection of the public. As a REALTOR®’s client,
into your home. Your REALTOR® will generally you can expect honest and ethical treatment in COORDINATE
prescreen and accompany qualified prospects all transaction-related matters.
WITH YOUR CLOSING SCHEDULED WITH ALL SCHEDULE
FINAL WALK-
through your property.
SELLER PERTINENT PARTIES THROUGH
NEGOTIATION KNOWLEDGE.
There are many factors up for discussion in a deal. A
REPORT TO CLOSING– DEED TRANSFERRED AND
REALTOR® will look at every angle from your
perspective, including crafting a purchase YOUR SELLER RECORDED
agreement that allows you the flexibility you need to
take that next step.SELLER
MAKE A LISTING APPOINTMENT As a home buyer you should know about seller concessions, also called seller
contributions!
An agreement can be made between you and the seller where the seller pays for certain financing costs on
PREPARE A COMPETITIVE MARKET ANALYSIS
(CMA)-MARKETING & PAPERWORK
your behalf at closing. In addition to benefiting buyers by helping to pay for closing costs, concessions can
be a good way for sellers to sell their home faster.
GO ON LISTING APPOINTMENT TAKE PHOTOS OF
SELLER CONCESSIONS CAN PAY: FOR CLOSING COSTS INCLUDING:
AND FILL OUT LISTING YOUR HOME FOR THE
PAPERWORK MLS APPRAISAL FEES ATTORNEY’S FEES
UPLOAD HOME LOAN PROCESSING FEES TITLE INSURANCE
PUT PROPERTY IN MLS
PHOTOS TO THE MLS
HOME SALE WITHOUT A SELLER CONCESSION:
ORDER A YARD SIGN PROPERTY
A seller’s property is listed at $210,000 and a buyer offers $203,700.
BROCHURES
MEET WITH CONTACT PROSPECTS AND WHEN A SELLER CONTRACT INCLUDES,
SELLER AGENT MONITOR MARKET REACTION FOR EXAMPLE A 3% SELLER CONCESSION:
A seller’s property is listed at $210,000 and a buyer offers this full amount with 3% seller concession.
REPORT TO YOUR The seller nets $203,700
SET UP SHOWINGS
SELLER AGENT ($210,000 minus $6,300 for seller concession).
The buyer purchases the home at $210,000 and receives the $6,300 toward closing costs by paying the full
REPORT TO YOUR MARKET TO ALL APPROPRIATE asking price.
SELLER AGENT OUTLETS FOR MAXIMUM EXPOSURE
SPEAK WITH YOUR
SCHEDULE OPEN HOUSES NET SHEET
SELLER AGENT
MEET WITH YOUR COUNTER
NEGOTATION
SELLER AGENT OFFER RECEIVED & NEGOTIATED OFFER
SPEAK WITH YOUR OFFER ACCEPTED EARNEST
SELLER AGENT
MONEYExcellence in Construction & Real Estate celebrates the individuals and companies
who are changing the landscape of the Rochester region through design, construction,
project management, lending, innovation and more. These individuals and organizations
are creating jobs, building healthy spaces, helping families and companies achieve
their dreams, and leading the way toward growth and prosperity for the community.
CONGRATULATIONS TO THE 2020 HONOREES!
Holding an open house is serious EXCELLENCE IN REAL ESTATE
business. Below is a chart that shows
you exactly how we can maximize open Commercial Real Estate Agents Residential Real Estate Agents
Jake Rivera Irene Bennett
houses to sell your property. Caliber Commercial Brokerage Howard Hanna
Kurt Sertl Theresa Downham
Gallina Development Corp. Howard Hanna
Courtney Dudek
Courtney Dudek Homes
Trip Pierson
Mitchell Pierson Jr.
Inc. Realtors
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