2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS

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2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
2019 SPRING FASHION SOIRÉE
SPONSORSHIP INFORMATION
AND EVENT DETAILS
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
THE MISSION:
Runway to Hope’s mission is to support families primarily in Central Florida fighting Pediatric Cancer while seeking a cure.

THE VISION:
Through relationships with children’s hospitals, Runway to Hope fosters collaborative efforts among corporations, local
businesses, and philanthropists to not only raise funds and awareness, but also bring new programs and initiatives to the
pediatric cancer community, while providing direct support and aid primarily to Central Florida children and their families
impacted by pediatric cancer.

DIRECT FINANCIAL SUPPORT:
Through the Runway to Hope Family Assistance Program, direct aid is provided to families who are in desperate need of
financial support. Runway to Hope covers expenses such as gas and groceries, water, electricity, mortgage and rent, car
payments, and sadly, at times, funeral and end-of-life expenses.

RECOGNITION:
Runway to Hope has received recognition from the Central Florida’s Association of Fundraising Professionals on
National Philanthropy Day in the following categories: Orlando Magic Youth Foundation Creating Change Honoree
(2017), Excellence in Fundraising by a Non-Profit Organization (2014), and “Outstanding Philanthropists” honoring
Runway’s co-founders Mark and Josie NeJame (2014). Runway to Hope’s Spring Fashion Soiree has been named “Best
Charity Event” a combined total of fourteen times in its eight year existence by the Orlando Business Journal, Orlando
Magazine, and Orlando Style in addition to being featured in People Magazine and Marie Claire. Runway to Hope was
featured on CNN’s segment Champions for Change in June 2017 as Don Lemon’s charity.
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
RUNWAY TO HOPE’S 9TH ANNUAL
                        SPRING FASHION SOIRÉE
The Runway to Hope Spring Fashion Soiree is the organization’s signature fundraising event
                                     of the year! The highlight of the evening is an inspiring
                                     and heartwarming fashion show featuring more than 175
                                     incredible and brave children, all of whom are currently
                                     battling or have overcome their pediatric cancer.
                                     Modeling much more than clothing, these inspiring
                                     children walk the runway hand-in-hand with one of our
                                     national and local celebrity escorts. The models who take
                                     the stage are all between the ages of 2 and 18. It is an
                                     incredible experience to watch these kids show off their
                                     strength and unwavering spirits as they strut and smile
                                     down the runway! The Runway to Hope Spring Fashion
                                     Soiree is a celebration of these children and their
incomparable courage. The annual Spring Fashion Soiree is also a true testament to the
support and passion the Central Florida community has shown towards this inspiring cause.
Since Runway to Hope’s inception in 2010, the Soiree has soared in attendance as well as the
amount of dollars raised. In May 2018, the event hosted approximately 2,300 guests and an
outstanding amount of $1.2 million was pledged during this single, spectacular evening! As one
of the most highly anticipated evenings of the year, the Runway to Hope Spring Fashion
Soiree takes place at the luxurious Rosen Shingle Creek
Resort, one of our most valued corporate sponsors.

             WHEN & WHERE:
               May 18, 2019

              Rosen Shingle Creek

           9939 Universal Boulevard

               Orlando, FL 32819
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
OUR HOSPITAL PROMISE

The funds raised by Runway to Hope’s Spring Fashion Soiree benefit the pediatric oncology programs at our
local children’s hospitals as well as Runway to Hope’s Family Assistance Program.

FLORIDA HOSPITAL FOR CHILDREN:
Runway to Hope’s initial $1 million pledge funded the Pediatric Palliative Care Program at Florida Hospital
for Children. This program provides physical, emotional, and spiritual support to children and their families
who are suffering from a pediatric cancer diagnosis. In 2017, Runway to Hope completed their $1 million
pledge and started a new promise to the hospital of $500,000. This new pledge will fund a portion of the
pediatric oncology floor renovation which was completed in December of 2017. The new floor grew to
include 12 large patient rooms, a family lounge, and a play room. This renovation of the hospital wing has
already provided much needed comfort and top of line equipment to serve the families living and battling
pediatric cancer in this unit. In 2018, an additional $10,000 was pledged toward the pediatric oncology
division of CAR T-cell immunotherapy that will be offered by Florida Hospital in 2019. Florida Hospital will
be one of the first pediatric hospitals in Central Florida at which patients will be able to receive the CD19-
CAR T-cell product, and this breakthrough treatment will assist our common goal to advance cures for our
patients. They are working to develop cell-based immunotherapies to improve outcomes for children with
cancer who currently cannot be cured.

NEMOURS CHILDREN’S HOSPITAL:
At Nemours Children’s Hospital, Runway to Hope’s initial $1 million pledge funded the Community
Children’s Oncology Program, which is a database that improves access to leading-edge therapies, research,
and resources for pediatric cancer patients throughout Northern and Central Florida. Additionally, funding
supported the Pediatric Interventional Radiology Program, which serves cancer patients directly by utilizing
rare and advanced imaging technologies for localized treatment. Runway to Hope completed their $1
million pledge in 2018 and started a new promise to the hospital of $500,000. In 2019, funding will continue
to support the Pediatric Interventional Radiology Program by purchasing new equipment and training for
Microwave Ablation technology used in treating sof t tissue tumors. This technology will reduce the children’s
side effects and offer the opportunity to have potentially life-saving care. A brand new Survivorship Program
is also being funded, which will give physicians access to a database containing information on how patients
reacted to their treatments so doctors can better treat all of the children diagnosed with pediatric cancer.

ARNOLD PALMER HOSPITAL FOR CHILDREN:
Runway to Hope’s contribution supported Central Florida’s first ever comprehensive Pediatric Neuro-
Oncology Program, which is comprised of a team that provides the full range of medical and emotional
support specific to pediatric brain tumor patients during and af ter their treatment. Runway to Hope has
completed their $1 million pledge to Arnold Palmer Hospital for Children.
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
FAMILY ASSISTANCE PROGRAM
In addition to the combined hospital pledge to
the children’s hospitals, Runway to Hope provides
desperately needed direct financial assistance to children
and their families affected by childhood cancer. When
a child is diagnosed with cancer, the entire family is put
to the test and faces incomprehensible, life-altering
situations. Families of childhood cancer patients often
experience a dramatic decrease in income when caring
for their sick child. Often times one parent has to quit
work to become a full time caregiver for their child. Their entire schedule is often quickly devoted to being bedside in
a hospital setting or dedicating all of their time and resources to their child’s care. Added to this is the additional stress
and inability to afford the bills and expenses related to medical treatment, which can be very overwhelming.

The financial gifts made to Runway to Hope assist with many necessities including: transportation to and from the
child’s life-saving treatments, mortgage and rent payments, car payments and repairs, as well as frequent requests to
maintain the essentials in a home such as electricity and water. Tragically, end of life and funeral costs are sometimes a
reality for these families who have been both emotionally and financially devastated. The needs are endless and solely
funded by philanthropy. Childhood cancer is not a battle these families can or should fight alone.

                                                       Runway to Hope’s Family Assistance Program continues its mission
                                                       to provide direct financial aid and assistance to families in need who
                                                       are being treated at all three of Central Florida’s children’s hospitals.
                                                       Moreover, funds from the Family Assistance Program are utilized
                                                       to provide the children and their families a spectacular night at
                                                       our annual Spring Fashion Soiree. Our beautiful warriors and their
                                                       families are treated to a night and experience of a lifetime. With
                                                       most families struggling financially as they care for their child with
                                                       cancer, there are usually far too few funds, energy, or time to break
                                                       away from the daily tasks and struggles. Runway to Hope helps to
                                                       change all of that. Providing a new outfit to each model, picked out
                                                       by the child and one of our wonderful volunteers, at the Boys and
Girls Bash held weeks before, the night is one for them to dress up along with their families and shine. In addition to
their new outfits, the meals, drinks, and special needs that may be required are all paid for by Runway to Hope’s Family
Assistance Program. Countless children and their families have told us how the night was truly the best of their lives,
as the experience was truly an unforgettable one for them. At least one third of the attendees at the annual gala are
actually the children and their families. After all, it’s all about them!
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
RUNWAY TO HOPE’S CELEBRITY ENDORSERS

 KYM JOHNSON              ROBERT            JOEY FATONE             BILL RANCIC            GIULIANA RANCIC            ROSS MATTHEWS
  2x “Dancing with      HERJAVEC            Singer, *NSYNC           Winner of “The        TV Personality, Clothing     TV Personality
  Stars” Champion       “Shark Tank”       Former RTH Gala Host      Apprentice,” TV         Designer, Producer,      Former RTH Gala Host
 Former RTH Gala        Entrepreneur                               Personality, Producer    Emmy Award Winner
         Host         Former RTH Host                             Former RTH Gala Host     Former RTH Gala Host

RACHEL PLATTEN        PAULA ABDUL           IGGY AZALEA           ANDY GRAMMER                NIKKI BELLA                 HOWIE
 Singer Songwriter    Singer, Songwriter     Rapper, Singer,       Singer-Songwriter          WWE Superstar              DOROUGH
                                               Songwriter                                      ‘Total Divas’          Backstreet Boy Member
                                                                                           Former RTH Gala Host       Former RTH Gala Host

 DABO SWINNEY          BOYS II MEN              AKON                A.J. MCLEAN                  CHRIS                   ELIZABETH
 Clemson University   R&B Vocal Group         Songwriter,                Singer,             KIRKPATRICK                    BANKS
Football Head Coach                         Record Producer         Backstreet Boys          Singer, *NSYNC           Actress and Director

    TREVOR             MARCIA GAY             LARRY THE                 DR. OZ              NANCY GRACE                DAN RATHER
  IMMELMAN               HARDEN               CABLE GUY               Surgeon, TV            Television Host             Journalist,
Pro Golfer, Masters   Actress, Academy         Comedian,          Personality, 4X Emmy                                 Former Anchor,
Tournament Winner      Award Winner              Actor               Award Winner                                     CBS Evening News
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
RUNWAY TO HOPE’S CELEBRITY ENDORSERS

  LISA LING          GABBY DOUGLAS             ASHLEY GREENE            DON LEMON             SHAQUILLE O’NEAL             MARIA
                                                                                                                         MENOUNOS
  CNN Host &          2016 Gold Medal               Actress,          “CNN Tonight with Don    Retired 4X NBA
   Journalist         U.S.A., Women’s          Teen Choice Award          Lemon” Anchor       Champion, Analyst           E! News Host
Former RTH Gala       Gymnastics Team              Recipient           Former RTH Gala Host    Inside the NBA               Journalist
     Host            Former RTH Gala Host      Former RTH Gala Host                                                   Former RTH Gala Host

 DJ KHALED            KATIE COURIC               HODA KOTB            MELISSA RIVERS          GEORGE LOPEZ             LAURA BROWN
Record Producer,         Journalist,             News Anchor,         Author, Producer,       Comedian, Actor,        Senior Fashion Editor
Radio Personality      Television Host           Co-Host NBC’s        Former RTH Gala         TV Host, Producer        of Instyle magazine
    and DJ                                          “Today”                Host

   JAY SEAN          JAMEER NELSON                THE JONAS            GREG KINNEAR           ZANNA ROBERTS              LARRY KING
Singer-Songwriter    Professional Basketball      BROTHERS                 Actor,                 RASSI               Television & Radio Host,
                     NBA Denver Nuggets          Pop/Rock Band,         SAG Recipient         Senior Fashion Editor    10X Cable ACE Award
                                                  AMA Award               Winner                for Marie Claire        & Peabody Recipient

BILLY GARDELL        DAVID COPPERFIELD            KENNY G.             MARIO LOPEZ               LAWRENCE             JOHNNY WRIGHT
 Comedian, Actor      Illusionist, 21X Emmy       Saxophonist,         Actor, Television           ZARIAN               Music Manager,
                    Award Winner, 11 Guiness     AMA Recipient          Host, 4X Young          TV Personality,         CEO of Wright
                          World Records                               Artist Award Winner       Lifestyle Expert      Entertainment Group
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
CENTRAL FLORIDA TESTIMONIALS
“This event showcases youngsters who so bravely
fight this dreaded disease, who can at least for
a moment put their struggle aside and enjoy a
celebratory atmosphere.”
— Harris Rosen, President and COO, Rosen
Hotels & Resorts

“When our son was hospitalized for several weeks,
some parents at Florida Hospital told us about
                         Runway to Hope and all
                         of the fabulous work they do for pediatric cancer patients
                         and their families. They provide financial assistance, which
                         is a tremendous help, as well as highlight the children in
                         their amazing gala. As Grayson walked the runway with
                         Don Lemon, the smiles on their faces were priceless.
                         Runway to Hope highlights how special these children are
                         and brings a much needed awareness to childhood cancer.
                         Our family will forever be grateful. ” —Michelle Zrelak,
                         Mother of Grayson Zrelak

“Runway To Hope is truly inspirational in
their dedication and compassion for ending
childhood cancer. Having the opportunity to
meet these extraordinary young people and
their families has been incredibly rewarding
and a blessing to me. I hope to be involved in
their fight for a cure for many years to come.”
— Howie Dorough, Backstreet Boy Member
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
I met Rudy at Runway to Hope one
                                                 night – but she made an impact
                                                 that still moves me today. As much
                                                 as anything, Rudy taught me about
                                                 grace. She knew she didn’t have
                                                 long, but she was determined to let
                                                 her light shine as long as possible.
Special kids like that deserve all the help - and love - we can give them.
— Scott Maxwell, Orlando Seintinel Columnist

“I was so moved to learn the story
of Runway to Hope and their fight
against pediatric cancer. This
incredible organization has offered
not only support, but also much
needed hope for the many families
fighting the disease.” — Frank Santos,
CFO Rosen Hotels & Resorts

                                           “It was an amazing experience to be
                                           able to walk on stage with two young
                                           children that had just recovered from
                                           major illnesses. I could see in their faces
                                           the excitement & thrill of being part of
                                           something special. This was their chance
                                           to shine and to be recognized as famous
                                           stars. To me, they are much more than
                                           stars and celebrities. They are truly
                                           deserving of our admiration!” Dr. Andre
                                           Hebra, Chief Medical Officer, Nemours
2019 SPRING FASHION SOIRÉE SPONSORSHIP INFORMATION AND EVENT DETAILS
SPONSORSHIP
In addition to the outlined partnership levels listed, Runway to Hope can create customized packages and benefits
that meet all specific needs or requirements for participation. Every partner is unique, and Runway to Hope is
committed to fulfilling the desired value of your contribution to the Annual Spring Fashion Soirée.

OUR PARTNERS
Runway to Hope partners and donors have the unique opportunity to not only save children’s lives, but also to provide
these amazing kids with some of the most joyous and happy memories of their childhoods. Unfortunately, pediatric
cancer only receives a relatively small percentage of money provided for cancer research, treatment, and cures. This is
why private donations are incredibly essential and necessary to curing and treating childhood cancer.

Please visit www.runwaytohope.org in order to fill out and submit your Runway to Hope Sponsorship Form. Please feel
free to email Laura Lockner at laura@runwaytohope.org with any questions or concerns. Once your form is submitted,
Runway to Hope will be in touch to coordinate the details regarding your partnership.

                                                     “I can’t describe the feeling to be a part of making
                                                     these amazing children feel special. It is truly incredible.
                                                     I am honored and so proud to work with you all. The
                                                     Runway team is inspirational.” — Tracey Currey
                                                     Board Member & Sponsor, Pony Tail Bows
PATRON TABLE    SILVER       GOLD        EMER ALD     DIAMOND        PLATINUM       PRESENTING
     SPONSORSHIP BENEFITS                   $3,500      $5,000       $10,000      $15,000      $25,000        $50,000         $100,000

                                            1 TABLE      1 TABLE      1 TABLE      1 TABLE     2 TABLES       2 TABLES        2 TABLES
                                          (10 SEATS)   (10 SEATS)   (10 SEATS)   (10 SEATS)   (20 SEATS)     (20 SEATS)      (20 SEATS)
               TICKETS
                                          BEST SEATS   PREFERRED     PREMIUM      PREMIUM     FRONT ROW      FRONT ROW       FRONT ROW
                                          AVAILABLE     SEATING      SEATING      SEATING      SEATING        SEATING         SEATING

                                                                                                             FULL PAGE,     RECOGNITION
                                                                                                            BACK COVER        ON FRONT
                                        RECOGNITION    1/4 PAGE      1/2 PAGE    FULL PAGE
  ADVERTISING IN EVENT PROGRAM             LISTING
                                                                                              FULL PAGE    OR INSIDE BACK    COVER AND
                                                                                                                             LAYOUT ON
                                                                                                               COVER
                                                                                                                            INSIDE FRONT
                                                                                                                               COVER

   SOCIAL MEDIA SHOUT-OUT POST
    RECOGNIZING CONTRIBUTION

LOGO/NAME ON RECOGNITION BANNER
      IN PREFUNCTION AREA

 LOGO/NAME PROJECTED ON STAGE

LOGO/NAME ON EVENT WEBSITE WITH

     LINK TO COMPANY WEBSITE

ACCESS TO VIP SPONSOR MEET & GREET
       WITH CELEBRITY HOSTS

 LOGO/NAME FEATURED ON STEP &
REPEAT BACKDROP BANNER AT EVENT

     LOGO/NAME FEATURED ON
   ELECTRONIC BIDDING SERVICES

LOGO/NAME FEATURED ON INVITATION

  OPPORTUNITY TO ESCORT A CHILD
       DOWN THE RUNWAY

      BUNDLE OF HOPE BASKET

OPPORTUNITY TO JOIN RUNWAY TO HOPE AT
    A HOSPITAL PATIENT ACTIVITY DAY

   NAMING RIGHTS TO MAIN EVENT
LETS HOLD HANDS.
                            LETS WALK TOGETHER.
                        LETS END CHILDHOOD CANCER.

                                    Runway to Hope
                          189 South Orange Avenue, Suite 1800
                                   Orlando, FL 32801
                         407.802.1544 | www.runwaytohope.org

               follow us:
    “RUNWAY TO HOPE IS A 501 (C)(3) ORGANIZATION. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL
INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE
 STATE: 1-800-435-7352. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE
                                         STATE. REG: 85-8015640003C-4.”
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