20192019 College World Series
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2019
ECONOMIC IMPACT
S T U D Y
The College World Series continues to grow as a major source of national visibility
and economic impact for the City of Omaha and the State of Nebraska. Hard work,
dedication, and commitment from our many volunteers, local business contributors,
and Omaha partners have built the College World Series from its humble beginnings to
the dynamic bucket-list sports event it is today.
Continued fan support of the College World Series has made the event a very
special place for teams that have had the opportunity to compete for the
NCAA® Division I Men’s Baseball National Championship.
Overall economic impact has increased to
$
88,300,000
(up from 2014 data of $63.7 million)
Year-round jobs Tax Collections
equivalent: (combined):
1,103 $
8.7 million
Local $5.2 million
versus 777 in 2015 State $3.5 million
Total wages and salaries of
approximately $29 million
Total Attendance for The number of CWS attendees coming
the CWS in 2019 was from outside of Omaha increased
332,054 71.2 %
up from 17,809 in 1950 a rise of 12.2 percentage
(first year in Omaha) points over 2010.
Between 1970 and 2019, CWS attendance grew by 59% of attendees from outside Nebraska
366% or at a 3.5 % compound annual rate of growth. 13% of attendees from Nebraska are from outside Omaha
Alabama 5 Kansas 41 Nevada 12 South Carolina 7
Arizona 53 Kentucky 3 New Hampshire 1 South Dakota 17
The CWS has Arkansas 5 Louisiana 24 New Jersey 3 Tennessee 7
Season Ticket California 33 Maryland 2 New Mexico 4 Texas 91
Holders from Colorado 25 Massachusetts 5 New York 5 Utah 3
Connecticut 1 Michigan 6 North Carolina 6 Virginia 3
45 U.S. Florida 41
Georgia 6
Minnesota 28
Mississippi 4
North Dakota 2
Ohio 9
Washington DC 1
Washington 8
States
Hawaii 2 Missouri 33 Oklahoma 7 West Virginia 1
Illinois 20 Montana 2 Oregon 2 Wisconsin 10
Indiana 8 Nebraska 2,147 Pennsylvania 8 Wyoming 2
Iowa 216
CWS brings outside youth tournaments to Omaha
which adds to the economic impact
Triple Crown SlumpBuster® Battle of Omaha
Attendees occupied 36,155 room Participants occupied 5,275 room
nights across 42 area hotels. nights across 34 hotels.
provides grants for upkeep of P.A.C.E. fields,
A Homerun for equipment donations and an annual skills
clinic. P.A.C.E. athletes also join the eight
Our Hometown participating teams for dinner, games and a
parade for CWS Opening Celebration Day.
Since 1973, College World Series of Omaha, Through the NCAA TeamWorks Readers
MEDIA IMPACT
Inc. (CWS, Inc.) and the NCAA have donated
nearly $5 million dollars to area baseball
Become Leaders literacy program, CWS, Inc., OF THE CWS
Creighton University and the NCAA work
and softball groups through its annual • According to 2019
with Omaha Public Schools (OPS) third-
grant program. In 2019, more than $100,000 Media analysis by
grade students to get them fired up to read.
was distributed to local fields impacted by Bozell, the 2019
Exciting incentives are provided throughout
the devastating 2018 floods that plagued CWS generated $464
the school year to encourage students to
Nebraska and Iowa. million in media, public
maintain grade-appropriate reading levels.
relations, and
OPS students with the most reading hours
In addition, CWS, Inc., and the NCAA, have marketing value for the
for the year are recognized at a CWS game.
contributed more than $200,000 to the City City of Omaha.
of Omaha Parks Department as part of a The 1,500-pound Road to Omaha sculpture • On June 26, 2019, the
partnership to refurbish playing fields. The was a gift to the City of Omaha and Series Championship game
annual Road to Omaha Run 5k race has fans from College World Series of Omaha, between Vanderbilt
injected an additional $70,000 to the Omaha Inc. The sculpture, which has become the and Michigan was
Parks Foundation since 2011. iconic symbol of the CWS, depicts four the most-watched
baseball players celebrating at home plate. baseball game on ESPN
CWS, Inc., and the NCAA are proud
It was dedicated on June 7, 1999, during for the year, including
supporters of Police Activities for Community
Omaha’s 50th year of hosting CWS games. professional games.
Engagement (P.A.C.E.). P.A.C.E. is a
Since 1999, a miniature replica of The Road
community program started by local law
to Omaha sculpture, named in honor of John
enforcement that is dedicated to shaping
D. Diesing Sr., has been awarded to the most
lives by offering athletic opportunities to
outstanding CWS player.
at-risk youth completely free of charge.
By combining community policing, crime CWS, Inc., owns the sole and exclusive right to make
reproductions of The Road to Omaha sculpture. The
prevention, youth development and team
sculpture cannot otherwise be reproduced in any way,
sports, P.A.C.E. serves more than 5,700 including by photograph, without the prior written consent
athletes in the Omaha metro area. The CWS of CWS, Inc.
Visitor’s attended 19.7% 12.8% 11.8%
other areas of interest visited the visited the Joslyn visited
Henry Doorly Zoo Art Museum Boys Town
and attractions:
17.3% 12.1% 11.3%
23.5 % visited the visited the visited the
visited the Old Market Capitol District Casinos Durham Museum
How do Fans
Describe the CWS
A D ITIO N
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Festive AM A Z
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ER
SUMM
ECONOMIC IMPACT STUDY ANALYSIS PROVIDED BY:
Goss & Associates, Economic Solutions, LLC College World Series
Principal Investigator: Ernie Goss, Ph.D. of Omaha, Inc.
Creighton University, Department of 808 N. 13th Street
Economics & Finance Omaha, NE 68102
Senior Research Economist: Scott Strain cwsomaha.com
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