RUNTASTIC ADVERTISING 2018
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RUNTASTIC ADVERTISING
2018
OVERVIEW
Every day, millions of users log
in to Runtastic to improve their
fitness level and achieve their
goals while interacting with like- 240M 120M+ 15
minded individuals worldwide. Total app downloads Registered users Available languages
Wherever our users may be,
Runtastic advertising will ensure
you reach your target group
quickly and precisely. We do this
by offering high-reach placement
as well as accurate targeting
150K 3.4M+ 4.5M
options
New downloads
Fans and followers Daily impressions
every day
OUR VISION
We want every individual to live a more
aware and active lifestyle with runtastic,
leading to a longer, happier life!
FITNESS APP
MARKET &
TRENDS
Health and fitness apps have
become widely popular. Usage
growing by over 330% since 2014.
Highly active users: App loyalty matrix: Why Runtastic:
Over 75% of active users Health & fitness apps show - Highly positive advertising
open their health and fitness the highest retention rates environment
app at least two times a across all categories.
week - Runtastic stands for health,
This indicates that users are fitness & sports
More than 25% of users dedicated to their fitness
access their fitness apps apps once they start - High brand awareness
more than 10 times a week using them achieved by direct address
of the target group
Source: Statista (2016), BBC Research (2017)
CARDIO STRENGTH
USER & COMMUNITY
NUTRITION DAILY HABITS
RUNTASTIC APP COLLECTION Runtastic offers a wide array of health & fitness tracking products – everything starts and ends with Runtastic apps . No matter what activity of choice, there is an app for that.
OUR ORIGINAL, FLAGSHIP APP The Runtastic GPS app for iPhone and Android allows you to track your running, jogging, walking, cycling and other fitness activities. Share your sports activities, disover new running routes and reach exercise goals. Take Runtastic out for a run and enjoy our new and improved app design and navigation.
AD FORMATS BANNER NATIVE BANNER INTERSTITIAL RUNTASTIC Formats available for this App: 1. Banner 2. Native Banner 3. Interstitial (Pre & post workout)
READY FOR A HEALTHIER, HAPPIER YOU? Runtastic Balance helps you focus on nutrition and eating habits to make your weight goals a reality. Whether you want to lose weight, gain muscle mass or improve your athletic performance, Balance has nutrition plans to help you get there. Simply track your meals in your food diary using the extensive food database and get a helpful overview of your eating habits, so you can learn to make healthy decisions in the future. Discover your Balance today!
AD FORMATS NATIVE BANNER BALANCE Formats available for this App: 1. Native banner a. App install b. Content ad medium c. Content ad large
TAKE THE BIGGEST STEP OF YOUR LIFE - A STEP FORWARD! Track steps, calories burned & sleep - plus more with Runtastic Steps! You don’t have to do anything, the app works in the background and will help you better understand your daily movements & personal habits. Maybe it’s time you walk to work or take the stairs.
AD FORMATS INTERSTITIAL STEPS Formats available for this App: 1. Interstitial (mainscreen)
Facts & Figures MOBILE ANALYTICS
ALL TIME APP 240,000,000+ DOWNLOADS
DOWNLOADS
Top 10 countries
1. Germany
135 MILLION
2. US EUROPE
3. France
4. Italy
35 MILLION
5. Spain NORTH AMERICA
6. China 40 MILLION
7. Brazil ASIA
8. Japan
9. Russia
10. UK
26 MILLION
SOUTH AMERICA
2 MILLION
2 MILLION AUSTRALIA
SOUTH AFRICAMOBILE AGE GROUP GENDER
FACTS UK
7 MILLION DOWNLOADS
27% MALE
USER BASE
See the userbase breakdown in
22%
age and gender demographics
according to Runtastic users based
in the United Kingdom 18%
16%
41% 59%
11%
6%
FEMALE
USER BASE
13-17 18-24 25-34 35-44 45-54 55+MOBILE PLATFORM ACTIVITY
FACTS UK
ANDROID
See the platform most used by 6%
FITNESS
runtastic users and which activity OTHER
they engage in the most
20% 8%
BIKING
27%
RUNNING
80% 3%
55%
WALKING
iOSMOBILE MONTHLY ACTIVE USERS ADDITIONAL FACTS (MONTHLY AVG.)
FACTS UK RUNASTIC CORE APP
188.692
See how active our users are NUMBER OF RUNS
973.198
DINSTANCE IN KM
7.485.076
190.000
DURATION IN MINUTES
170.000
7,69
AVERAGE PACE
(MINUTES PER KM)
RUNTASTIC LITE ALL APPS LITESpecifications DETAILED ARTWORK SPECIFICATIONS
SPLASH SCREEN / INTERSTITIAL
MOBILE
AD FORMATS
Splash Screen / Interstitial
Our full screen ads can be devided
into SplashScreen (pre workout)
and Interstistial (post workout) and
allow high visibility and awareness
of your ad
YOUR
ADVERT
Dimensions:
320 x 480px
(640 x 960px)
Size:
Max 250kb
Format:
jpg, gif, png
*Dynamic Specs:
- Third party script
- Tag-in-tag solutions
- HTML5
*For Publisher Help please visit
Google DoubleClickBANNER ADVERTS
MOBILE
AD FORMATS
Banner Adverts
Runtastic apps offer several
ad spaces. They are optimally
embedded and a classic part of
mobile advertising.
Dimensions:
320 x 50px
(640 x 100px)
Size:
Max 150kb
Format:
YOUR jpg, gif, png
ADVERT
*Dynamic Specs:
- Third party script
- Tag-in-tag solutions
- HTML5
*For Publisher Help please visit
Google DoubleClickNATIVE ADVERTS
MOBILE
AD FORMATS
Native Adverts
Trendy and visually attractive
embedding of native ads in the
runtastic advertising environment.
YOUR
ADVERT
Tech Specs:
See next page
For Publisher Help please visit
Google DoubleClickNATIVE ADVERT SPECS
MOBILE Native App Install: Native Medium:
AD FORMATS
Headline: Headline:
max. 40 characters max. 25 characters
Bodytext: Bodytext:
max. 115 characters max. 160 characters
CTA-Button text: CTA-Button text:
Native Adverts max. 15 characters max. 15 characters
Image: Image:
Herewith the details of each Native 120x120px 400x265px
Ad variation we are able to offer. Format: Format:
JPEG, GIF, PNG JPEG, GIF, PNG
Native Large:
Headline:
max. 50 characters
Bodytext:
max. 250 characters
CTA-Button text:
max. 15 characters
Image:
800x530px
Format:
JPEG, GIF, PNG
For Publisher Help please visit
Google DoubleClickAD FORMATS L-AD FIREPLACE SITE BRANDING
DESKTOP
728x90px / 160x600px 160x600px / 1200px / 160x600px 1200x800px
On our website
www.runtastic.com we offer
several different advertising
options that are a useful addition
to our mobile services.
LEADERBOARD SKYSCRAPER CONTENT AD HALF PAGE
728x90px 160x600px 300x250px 300x600pxKEY VALUES
TARGETING Age Distance (km)
OPTIONS
Activity Type Duration (hh:mm)
Address the right people at the
right time and raise awareness
by using our diverse range of Gender Language
targeting options. With runtastic
you are going to reach the people
that are important to you and
your business and you are able
to control the performance of AUDIENCE SEGMENTS
your ads by getting access to our
standardised reporting system.
High
H All users being active more than five times a week
M Medium
All users being active two to four times a week
L Low
All users being active once a weekClients WHO WE WORK WITH
WHO WE WORK WITH We work with partners from all over the world. Regardless of wether it is small, hardly known agency or worldwide known company, we are willing to develop ad campaign concepts for every type of customer.
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