Integrated Solutions for C-Stores - www.wannlynx.com
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Integrated Solutions
for C-Stores
Value today, EMV tomorrow
www.wannlynx.com
Overview of WannLynx Offering
The Opportunity The Problem
4-6 minutes - Average Pump Time C-stores face huge EMV costs and
have few resources to meet it
Provides a captive • $4B upgrade required for
audience for EMV by 2020
advertising/ • C-stores only make about
interactive offers 3 to 5 cents per gallon
The Solutions
Advertisers can help pay for Hyper local marketing
EMV migration provides
interactive
offers for
customers in
real-time
© 2018, WannLynx, Confidential 2
Why WannLynx?
• EMV for fuel pumps, has been delayed several times but October, 2020
deadline appears firm
• Few c-stores have migrated, due to the cost of replacing pumps, security
and issues for EMV compliant hardware/ software, availability of
professional installers
• WannLynx solution with a retrofit fuel pump solution is 1/3 the cost of
alternatives, a savings of $145K per location with 8 pumps
• We provide you with the ability to accept alternative payments, saving
you interchange/swipe fees
• Your pumps offer advertisers a captive
audience for 4-6 minutes. With WannLynx,
get advertisers to help pay for cost of EMV,
using your screen for their advertising/
video messages
© 2018, WannLynx, Confidential 3
FuelLynx: The Heart of the WannLynx Solution
• Secure, payment firmware loaded onto a pocket-sized
Linux-based computer, providing all the power of a
desktop computer in a super-compact, reliable,
affordable solution
• Includes Wi-Fi, Bluetooth, Ethernet connectivity, USB
ports, serial interface and HDMI for video
• Payment securely added through SD card
• Provides a simple, secure API
• Takes POS system out of scope, by
talking directly to payment host
• Simple deployment
• 24/7 remote access
© 2018, WannLynx, Confidential 4
Solution Overview with FuelLynx
A program for C-stores to upgrade their systems with the
WannLynx solution. It takes the POS system out of scope, by
talking directly to the payment host
• PA-DSS compliant for secure,
fast payments
• Proven retrofit payment
systems
• Ingenico EMV pinpads for in-
store solution
• Security for managed network
services
• Managed and monitored by
QuikLynx™ terminal
management solution for
installation, upgrades, support.
Secret
Sauce
By WannLynx
5
© 2018, WannLynx, Confidential
Value-Add Benefits – Now and the Future
Payments are rapidly changing towards
customers’ convenience
• Today over 60 percent of consumers use credit
cards at pumps
• Increasingly in the future, new payment offers
will be expected. FuelLynx integrates easily with
alternative payments (WalmartPay, Alipay,
Wepay, Venmo, etc.)
• FuelLynx offers ability for purchases at the
pump
• Customers spend 4-6 min at the pump.
Messages can be easily displayed on terminal
screen – benefitting you and your partners
• Offer add-on solutions like Visa’s loyalty and
streamlined chargeback dispute solution
• Using machine-learning, know your customers Advertising at pump can
Increase in-store sales 2-5%
better and customize messages
© 2018, WannLynx, Confidential 6
Phase 1: Value with FuelLynx
The WannLynx solution provides value/generates revenue
• Ads, surveys, rewards
Instant
Visa can be remotely
Rewards managed and pushed
Alternate to the terminals
Payments
• Campaigns can be
Outside Sale
customized by:
via Barcode Type of message (ad, coupon)
Language
Location (region, store or lane)
Chargeback Date/time (e.g., coffee ad in am)
Support from
Visa • Integrates easily with
loyalty programs
In-Store
Offers or
Partner Ads • Display videos while
customers pump gas
https://drive.google.com/open?id=1nqZzI9-pUp2AwpbVq7TeHowAdTZEeKWd © 2018, WannLynx, Confidential 7
Data Collection and Analytics
Each FuelLynx will securely send out-of-band information to
QuikLynx. Historical and real-time data is available
• Transactional Information – type of purchase, type of
transaction, processor, card type, amount, instore/outside
• Customer Behavior – number of visits in a given period,
amount and type of purchases, visits to other locations.
Link with optical and mobility scanners for time spent in
store.
• Terminal Diagnostics – collect and analyze terminal
functionality remotely (vendor and store able to act
proactively to replace/service terminals, minimizing
downtime)
• Personalize/link to Loyalty– loyalty programs can
benefit by obtaining more information on their customers
and the ability to customize messages and rewards in
real-time
• Drill down by location (state, region, store, lane), by
time (year, month, day, hour), type of customer, etc.
Artificial Intelligence (AI) offers new ways of analyzing Big Data.
Using machine-learning systems and cognitive computing, we are
able to analyze what a customer has done and predict what they are
going to do. Advertising/loyalty opportunities in real-time.
© 2018, WannLynx, Confidential
Phase 2: Seamless EMV Integration
• EMV is seamlessly
introduced to the
EMV solution with a remote
QuickChip download to the
FuelLynx via
QuikLynx, the out of
EMV
band management
Contactless
server
Integrate with • FuelLynx certified to
Mobile all processors and
Payments PA-DSS compliant
Chargeback • EMV QuickChip, EMV
Support from Visa Contactless can be
introduced, while
Offer alternate payments helping to reduce maintaining fleet
the second largest expense – cards and alternate
interchange/swipe fees. payments for secure
transactions
© 2018, WannLynx, Confidential
9Benefits with WannLynx
WannLynx can offer you the follow benefits:
Implement EMV at Minimum Cost/Disruption to your Business
Integrating with pump terminals, we offer a solution one-third the cost of the current offering
to replace existing pumps, saving hundreds of thousands of dollars on your initial purchase. Our
pre-packaged solution can be installed quickly
Create New Advertising Revenue; Drive Incremental In-store Sales
Our display screen is perfect for tailoring advertising/video messages and surveys to your
customers. Enables Hyper Local Marketing – interacting with your customers in real-time.
Future-Proof Functions and Features
WannLynx offers innovative solutions. We can offer contact and contactless. Alternative
payments can help reduce interchange/swipe fees. We can offer Visa’s loyalty program and
their stream-lined approach to dealing with chargebacks – a huge benefit for c-stores.
Nimble
WannLynx is a small team led by a serial entrepreneur, at the forefront of EMV in the US and
Canada, that is fleet of foot and able to judge and react quickly to changing market
requirements. We tailor solutions for your requirements.
© 2018, WannLynx, Confidential 10You can also read
