MEDIA PACK 2019 - Hotel Speak
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MEDIA PACK 2019
Hotel Speak is a fast growing hotel and travel marketing community,
providing news and actionable advice for hoteliers, hotel marketing
teams and travel industry professionals.
Launched in 2014, Hotel Speak has 3 key aims;
1. To be easily understood and relatable; from large hotel collections to
independent properties, from CEO’s to those new to the industry.
2. To encourage collaboration and information sharing within the hospitality
and travel industries.
3. To help drive the hospitality industry forward, through the provision of
free advice, resources and news.
THE HOTEL SPEAK COMMUNITY We’re delighted to have welcomed contributions from over 120 hoteliers and hospitality suppliers, including:
INDUSTRY OPINION
A TRULY GLOBAL COMMUNITY
2018 TRAFFIC - BY COUNTRY
1 United States 21%
5% 4%
2 United Kingdom 14%
206
34% 3 India 11%
27% 4 Philippines 5%
5 Australia 3%
6 Canada 3% Different countries
7 Malaysia 2% and territories visited
hotelspeak.com
30% 8 Singapore 2% during 2018
9 Netherlands 2%
10 Indonesia 2%
Asia Europe Americas Africa Oceania
A FOCUSED & ENGAGED COMMUNITY
JOB TITLES AGE & GENDER
Typical job titles of the Hotel Speak Hotel Speak’s readership are comprised of the
readership include: following age groups and gender balance:
5,000+
Marketing Director 25 – 34 (43%)
Digital Development Director 18 – 24 (24%)
Director of Sales & Marketing 35 – 44 (18%)
Revenue Manager 45 – 54 (9%)
Digital Marketing Executive 55 – 54 (4%)
Regional Director of Revenue 65+ (2%)
Founder
Managing Director SOCIAL MEDIA AUDIENCE
General Manager Across LinkedIn, Twitter and Facebook
Director of IT Female (57%)
CEO Male (43%)
Commercial Director
Source: a sample of job titles from the Hotel Source: Google Analytics
Speak LinkedIn Group demographic data
OPPORTUNITIES OPPORTUNITIES
CONTENT DISTRIBUTION
We welcome both thought leadership and commercially focused posts on Hotel Speak. Content can be
submitted online as an individual post or automatically added to Hotel Speak ongoing via a feed.
BASIC FEED PREMIUM FEED PREMIUM+ FEED
Thought Leadership Content
✔ ✔ ✔
- Must meet our submission guidelines: http://htlspk.com/2rSJ6sF
Commercially Focused content, like;
- Press Releases
- Case Studies
- Product or Service Developments and Announcements - 5 Posts 10 Posts
- Event Announcements, Speakers and Agendas
- Lead Generation (eBooks, Whitepapers, Webinars etc.)
- SEO-focused content
1 post guaranteed to appear in monthly newsletter (your choice) - ✔ ✔
FREE $450 $850
ALL POSTS INDIVIDUAL POST SUBMISSION
- Get shared on our social channels (5,000+ reach) For commercially focused content, like;
- Are attributed to an author/company bio with link to your website and
social channels. - Press Releases
- Can be pushed to Hotel Speak automatically via a feed - Case Studies
- Include a canonical link back to the original article to protect SEO if first - Product or Service Developments and Announcements
published elsewhere - Event Announcements, Speakers and Agendas
- Premium / Premium + commercially focused posts must be used within - Lead Generation (eBooks, Whitepapers, Webinars etc.)
12 months of purchase - SEO-focused content $125
BANNER ADVERTISING
HOMEPAGE INDIVIDUAL ARTICLES
1 1
5
4
3
2 2
SEE FOLLOWING PAGE FOR DETAILS
BANNER ADVERTISING
Impressions (Ad Views)
10,000 20,000 30,000 40,000
SAVE 10% SAVE 15% SAVE 20%
728 x 90 Leaderboard - Site Wide
1 Appears on every page of the website
Average Click Through Rate – 0.18%
$300 $540 $765 $960
728 x 90 Leaderboard - Homepage
2 Appears in main news feed on homepage
Average Click Through Rate – 0.26%
$280 $504 $714 $896
300 x 600 Half Page - Homepage
3 Appears to right of main news feed on homepage
Average Click Through Rate – 0.17%
$260 $468 $663 $832
728 x 90 Leaderboard - Articles
4 Appears above every single news article on the site
Average Click Through Rate – 0.24%
$280 $504 $714 $896
300 x 600 Half Page - Articles
5 Appears in right column of every single news article on the site
Average Click Through Rate – 0.20%
$280 $504 $714 $896
NOTE
- Banner advertising sold on an impressions basis – an impression is a single view of your advertisement. E.g. 10,000 impressions means your banner will be seen 10,000 times.
- We can frequency cap (limit) the amount of times your banner is seen in a single session – the default is a maximum of 3 views in a single session.
- All adverting creative to be provided by customer – in either jpg, png or animated gif format with a maximum file size of 400kb.EVENT PROMOTION Hotel Speak is delighted to have partnered with the events below: • EyeforTravel Europe (2017, 2018 & 2019) • EyeforTravel North America (2017 & 2018) • EyeforTravel Data & Digital Europe (2017) • Skift Forum Europe (2018 & 2019) • Triptease Direct Booking Summit (2017, 2018 & 2019) • WBR’s Digital Travel (2018 & 2019) • WBR’s Future Guest Experiences (2018) • Revenue By Design Opportunity (2018 & 2019) • The Annual Hotel Conference (2018 & 2019) • Young Hotelier’s Summit, by École hôtelière de Lausanne (2019)
EVENT PROMOTION
The Hotel Speak Event Calendar is a schedule of ‘must-attend’ hospitality and travel events throughout the year. Adding your event to the calendar is free,
but we offer the following options to promote your event more prominently on the site and our social channels.
PACKAGE 1 PACKAGE 2 PACKAGE 3
Full & Featured Event Listing
Including link to register/purchase tickets and featured on the ✔ ✔ ✔
homepage and with the right column of articles
Social media promotion
✔ ✔ ✔
Post on LinkedIn, Facebook and Twitter
Exclusive Email Send to our database
- 1 1
HTML to be provided
Banner Advertising
10,000 20,000 30,000
Either Placement 1 (728x90 leaderboard on all pages) or
Impressions Impressions Impressions
Placement 2 (300x600 half page on right column of every article)
Content promotion
Can include Press Releases, Speaker Interviews, Lead Generation 1 post 3 posts 5 posts
(eBooks, Whitepapers, Webinars) and Pre/Post event content
Saving based on our standard pricing Save $100 Save $180 Save $235
PACKAGE PRICE $595 $1,195 $1,545
OPTIONAL ADDITIONS
- Offer a discount on registration/attendance to Hotel Speak readers – e.g. 10% off
- Hotel Speak attend your event (and live Tweet from @hotel_speak) with a media passEMAIL MARKETING
NEWSLETTER BANNER
Feature your banner within our monthly newsletter
800+
- 728 x 90 (Leaderboard)
- Appears before any news content
- Format can be jpg, png or animated gif
(maximum file size of 300kb)
- Appears in a single newsletter send $125 Newsletter subscribers as
of March 2019
EXCLUSIVE EMAIL SEND
An exclusive send, featuring your content 20.3%
- HTML to be provided to us – a test will be sent for Average Open Rate
your approval prior to scheduling the email send
- Please note, your content must relate to the
hospitality and travel industry
$315SUPPLIER DIRECTORY
The Hotel Speak Supplier Directory is a resource to help hotel
marketers find potential new suppliers and hotel suppliers reach
new audiences who are searching for their products and services.
Hotel Speak welcomes submissions from relevant hospitality or
travel suppliers.
Visit http://htlspk.com/29TNprC for more information.
An example of a supplier listing
BASIC PREMIUM UNLIMITED
Company description, logo and website link ✔ ✔ ✔
Categories 1 10 Unlimited
1 3
Photos Unlimited
(company logo) (incl. company logo)
✔ ✔
Featured -
(For 31 days) (For 365 days)
MONTHLY FREE $49 $69To discuss our advertising
options, please contact
Sam Weston
Editor
editor@hotelspeak.com
+44 7710 983816You can also read
