Digital Marketing 101 - At Your Service Social Media Proposal Prepared for Social Enterprise UK
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Digital Marketing 101 At Your Service Social Media Proposal Prepared for Social Enterprise UK April 2020
Our experience Battenhall is the foremost social media communications agency in the UK. We are a multi award-winning global team of the industry’s leading specialists, headquartered in London with an office in New York. We use our depth of digital and social media skills to pioneer global communications campaigns for brands across all sectors. We stand for disrupting the agency model. We help organisations to create strategies and implement campaigns that engage through digital and social media, content marketing and mobile. Battenhall’s sector experience spans all industries. We work with consumer and corporate brands in entertainment, lifestyle, sport, food & beverage, digital, media, financial services, and technology. We specialise in implementing innovative social, digital and influencer strategies from the initial creative planning stages, right through to execution and measuring success.
Battenhall core services
Communications strategy Digital & social content Activating influencers Community engagement
Retainer and project social and Retainer and project social Organic and paid Proactive and reactive
PR comms strategy agency media agency of record influencer activation management to build
brand love
Insights and strategy Design & build Crisis and corporate comms Advertising
Data and research across Web and social media Crisis preparedness and Creative, planning and
performance and industry design and build reputation management for optimising across digital
sectors high profile figureheads and social
What we will cover
1. The digital and social media landscape
2. Storytelling across your comms channels
3. Developing a digital marketing strategy
4. Delivering your strategy on a shoestring
Digital Marketing 101
5. Questions
01 The digital and social media landscape
Digital landscape
4.38bn 3.48bn 2hrs 23m 7hrs
internet users active social media time spent on average time Gen Z
globally users globally social media on spend online per day
average per day
Size of social networks
Digital media mix
Web Email Social
The digital The most direct way to Channels that drive
home of your reach engaged awareness and
business customers engagement
02 Storytelling across your comms channels
Your website
Storytelling
Home page About you Case studies Blog Contact
Who you are What you do What you did News and updates Address, email &
phone number
Why your of interest How you do it How it helped Topical stories
Social channels
How to find out more How to get in contact How to get in contact How to find similar
blog posts How to subscribeYour email database
Storytelling
Email capture Database Email Story
Website function GDPR Purpose Your message
Social ad Store safely Tools to use Call to action
Always opt-in ‘Clean’ regularly Images and links How to shareYour social channels Recognising the power of social media Stay connected with Keep up to date with Be inspired and Engage with brands Professional friends and family current news and events educated networking
Your social channels
Storytelling
Purpose Purpose Purpose Purpose
Inspiration Information Thought leadership Inspiration
Role Role Role Role
Drive employee engagement, Broadcasting news, joining Provide useful, inspiring Drive engagement, build a new
build a new audience and conversations, media relations shareable content shows your audience and communicate
communicate authenticity and customer service expertise and passion authenticity
Content Content Content Content
Customer stories News and updates News and updates News and updates
Workplace culture Reactive content Thought leadership Staff and culture
Employee engagement Customer service People and culture Events
NPD and topical updates Partnerships Recruitment UGC
Events and sponsorship Networking Influencer partnerships
Customer service PartnershipsBest practice on social media
Key factors to consider
Great social depends Content designed Paid promotion is
on a two-way specifically for social now essential, not
relationship - don’t gets the best results optional
treat it like a one-way
broadcast
It’s all about people Use data driven insights to
powered social, not evolve social and content
automation strategiesTrend: Visual storytelling and best in class content creation
Curated Stories Multimedia In-feed content New, creative
formats platforms03 Developing a digital marketing strategy
Integrated approach to digital marketing
Role and impact of different touchpoints
Communications streams
Social Marketing PR
Organic Paid Website Email Press Customers
Reach and awareness Education and traffic Endorsement and engagementDeveloping a digital marketing strategy Assessing the situation 1. Goals 3. Skills Who do you want to reach? What resources do you have? What do you want them to do? Who is going to do the work? What does success look like? What skills do you have in your team? 2. Comms 4. Media What stories / news do you have to share? Where are your audience active? What do you want say vs. them to hear? Where are you audience most engaged with what How do you want them to react? you want to offer?
Developing a digital marketing strategy
Your
Resources News and Target
desired
and skills messages audience
outcome
Your team Be clear Define the audience Awareness
Your network Tell the story Where are they Interest
Student What’s the hook How to engage Action
You What’s the CTA Frequency Awe04 How to deliver your strategy on a shoestring
Resources
Adapting your team to meet your needs
Pivot Connect Reach out
Discover skills Ask your network Ask your audience
Learn online Speak to friends Call out for supportTools and sources
Free or low cost and easy to use
Email marketing tools:
Mailchimp - https://mailchimp.com/
Sendinblue - https://www.sendinblue.com/
Editing tools
Image editing (very similar to PhotoShop):
https://pixlr.com/
https://www.photopea.com/
Image layout tool, useful for social media posts and flyers:
https://www.canva.com/
Spark Snapseed Lumyer Over
GIF creator: Post
https://giphy.com/create/gifmaker
GIF to MP4:
https://ezgif.com/gif-to-mp4
Vont Unfold InShot Hype
Where to find the latest stats on social network demographics. Type
https://sproutsocial.com/insights/new-social-media-demogra
phics/05 Questions https://www.socialenterprise.org.uk/coronavirus-information/
Thank you steph.bennett@battenhall.net @stephsbubble
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