2020/2021 HOME SWEET HOME YOUR DREAM HOUSE OUTDOOR LIVING SHOPPING IN STYLE THE LIST
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THE NEW YORK DESIGN GUIDE 2020/2021
2020/2021
HOME SWEET HOME
YOUR DREAM HOUSE
OUTDOOR LIVING
SHOPPING IN STYLE
THE LIST
COTTAGESGARDENS.COM
FROM THE EDITORS OF
YOUR
CHAPTER TWO
FEATURING:
Alisberg Parker Architects
Audio Command Systems
DREAM
Brian OʼKeefe Architect, PC
Hobbs, Inc.
Legacy Construction Northeast
Peter DeWitt Architects
R. Morgan Rolontz Architecture
Shope Reno Wharton
Yankee Barn Homes
HOUSE
Yankee Custom Builders
Want to turn that
home or apartment
you’ve always
fantasized about
into a reality?
Our experts offer
plenty of advice
for anyone who
desires to have a
piece of the real
estate pie
FROM “VILLAGE VISION,” NOVEMBER 2019. PHOTOGRAPH BY ERIC STRIFFLER.
58 THE NEW YORK DESIGN GUIDE 2020/2021 C O T TA G E S G A R D E N S . C O M 59
YOUR DREAM HOUSE
READY TO BUY?
HOW DO YOU KNOW IF YOU’RE
GETTING A GOOD DEAL? TOP 5
WHAT
“If you’ve done your homework and CLIENTS WANT
walk into a home and it feels right, “Kitchens that
don’t underestimate your gut feeling.” offer functionality
—Meryl Jacobs and smart design
decisions. Buyers are
“IN CO-OPS OR CONDOS, RESEARCH no longer captivated by
COMPARABLE SALES, BUT MAKE SURE designer-label appliances
YOU’RE COMPARING APPLES TO APPLES, AS if the kitchen is not
A BROKER’S
UNITS IN THE SAME BUILDING ARE OFTEN FAR functional, too.” —David
FROM EQUAL. ALSO, BE MINDFUL OF WHICH Christopher Salvatore
2
FLOOR THE UNIT IS ON AND WHAT THE VIEWS
LIFE: THE OTHER SIDE 3
STORIES FROM
ARE LIKE—THESE FACTOR INTO THE PRICE.” “Pet-friendly condos.”
—Jean Nayar —Maggie Kent
“If you are aiming to get a steal, not every market is
going to be your market.” —Jonathan Conlon “Privacy. Clients love
“AT ONE OPEN HOUSE, A COUPLE “I recently showed an having an elevator
OUR PANEL OF “BUYERS WHO ARE OVERSTAYED THEIR WELCOME BY apartment and took the that goes straight
clients outside to see the to their apartment and a
EXPERTS LOOKING FOR HIGH SNUGGLING ON THE SOFA FOR
outdoor space—but left the
personal entrance.”
Emily Beare CEILINGS OR AN TWO HOURS. LUCKILY, THEY ENDED keys and my phone inside! I
Core AMAZING VIEW ARE UP BUYING THE PROPERTY!” had to scale the side of the —Jean Nayar
4
—Susan Burris building and make my way
Susan Burris
Halstead
GOING TO PAY FOR
IT. YOU ARE NOT THE down to the penthouse level,
“A separate storage
Jonathan Conlon
“After reconfirming an where I reentered through an
Corcoran
Mickey Conlon
ONLY ONE WHO WILL
THINK IT IS FABULOUS.”
“LOOK AT THE appointment to show an
open door.” space that can
hold large pieces of
—David Christopher Salvatore
Douglas Elliman Real Estate
Meryl Jacobs
—David Christopher Salvatore PROPERTY’S PAST apartment, I walked in to find luggage and seasonal
decorations.”
SALE HISTORY. THERE
Halstead
Maggie Kent “Remember that photographs, its owner still in bed sleeping.” “AT A RECENT SHOWING
—Jonathan Conlon
—Maggie Kent WITH FIRST-TIME
5
Core videos, and virtual reality
Jean Nayar
Core and “Deeds & Don’ts”
cannot replicate the IS ALWAYS ROOM BUYERS, I COULD ONLY
experience of walking through “We had a listing with a large terrace and PRAY THAT THEY DID “Buildings with private
FOR NEGOTIATION,
ANASTASSIOS MENTIS (NOVEMBER 2019)
contributor, NYC&G and
HC&G a space and getting to know brought a client outside to take in the views. NOT NOTICE ALL THE dining rooms, where
the surrounding neighborhood. All of a sudden, we heard very audible
Tom Postilio
Douglas Elliman Real Estate When a property is priced UNLESS THE LISTING evidence of some afternoon delight emanating
DRUG PARAPHERNALIA you can host a small
RICK LEW (MAY/JUNE 2014)
dinner without creating a
correctly, a savvy buyer from an open window in the apartment above. SPREAD OUT ON A
IS EXTREMELY
David Christopher
Salvatore is typically the first one to The client, perfectly deadpan, commented GLASS TABLE IN THE mess in your own apart-
Red Jacket Residential,
step up to the plate with an that it was nice to know the building was so LIVING ROOM.” ment.” —Susan Burris
Compass
informed offer.” —Tom Postilio UNIQUE.” —Maggie Kent active!” —Tom Postilio —Jonathan Conlon
60 THE NEW YORK DESIGN GUIDE 2020/2021 C O T TA G E S G A R D E N S . C O M 61
YOUR DREAM HOUSE
HOW CAN YOU GET THE MOST OUT OF RENTING OUT YOUR
APARTMENT, CONDO, OR CO-OP?
“A ‘WOW FACTOR,’ LIKE A “Small gestures,
SONOS SYSTEM OR IPAD-
CONTROLLED LIGHTING,
like cleaning
HELPS MOVE A PROPERTY switch plates and
IN A COMPETITIVE MARKET.” replacing light
—Susan Burris bulbs, can make a
big improvement.”
“Find space, like in a —Jonathan Conlon
hall closet, that can
be filled by an in-unit “RE-GROUT DINGY
washer and dryer. TILE, RE-GLAZE OLD
BATH FIXTURES,
You’ll be able to charge AND CLEAN THE
more for rent.” WINDOWS.”
—David Christopher Salvatore —Mickey Conlon
“If the bathroom is looking dated, get a new
vanity and countertop.” —Emily Beare
“REPLACE
DATED LIGHT
FIXTURES
KEEP IN MIND . . .
TOP TO BOTTOM: RICHARD POWERS (SEPTEMBER 2016); PETER MURDOCK (SEPTEMBER 2018)
WITH CLASSIC,
MODERN
“If you lose out on “It’s lovely to start with a wish list, but stay flexible.
“Even in a
SCONCES AND the perfect home,
If you check nine out of 10 boxes, it’s not a good
idea to get stuck on the one box that doesn’t get soft market, a
PAINT KITCHEN remember that checked.” —David Christopher Salvatore
lowball offer is
AND BATHROOM there’s always unlikely to be
“LEARNING TO COMPROMISE ON MUST-
another one out received well by
CABINETS there for you.”
HAVES VERSUS DESIRES WILL ALWAYS
many sellers.”
PETER MURDOCK (OCTOBER 2016)
GIVE A READY, WILLING, AND ABLE BUYER
WHITE TO —Jonathan Conlon THE UPPER HAND.” —Mickey Conlon —Jean Nayar
FRESHEN THEM “Virtual staging can completely change the look of a residence, so don’t be
UP.” —Jean Nayar surprised when you finally see it in person.” —Maggie Kent
62 THE NEW YORK DESIGN GUIDE 2020/2021 C O T TA G E S G A R D E N S . C O M 63
YOUR DREAM HOUSE
TALES OF THE SALE A-LIST
HOW QUICK THINKING CAN SAVE A DEAL AMENITIES
The savviest developers know
how to lure buyers with special
perks and incentives. At some
of New York City’s newest
residential projects, there’s
something for everyone
FOR THE GREEN THUMB
The Rockwell Group–designed amenity
club at Waterline Square’s three Upper
West Side towers includes an indoor
gardening room, where condo owners
can plant and arrange flowers.
BUSYBODY BOARD ARTFUL DODGER
MEMBER THE TOUGH SELL:
Two adjacent East Village townhouses
FOR THE OVERWHELMED PARENT
Private-school consultant Amanda Uhry
THE TOUGH SELL: provides residents of the Upper West
After the president of an Upper East Side owned by the Uranian Phalanstery were in
Side’s Chamberlain with advice on tutors
desperate need of repair.
TRICKS OF THE TRADE
co-op board hired Michelle Sedlitz of and navigating the complicated world of
Citi Habitats to sell her apartment in the HOW THEY SOLD: New York City’s private schools.
building, she insisted on joining Sedlitz at Compass agent Martin Eiden marketed
FOR THE BEAUTY FANATIC
every showing so that she could cover the the air rights and played up the fact that
Luxury concierge service LIVunLtd
furnishings and interview prospective buyers.
BROKERS OFTEN END UP TAKING UNEXPECTED
the buildings are tax-exempt, thanks to and skin-care guru Tracie Martyn—a
HOW IT SOLD: the artist collective’s status as the first favorite of Julia Roberts, Kate Winslet,
ROUTES TO GET THEIR LISTINGS SOLD. CONSIDER
The apartment went into contract just two recognized agnostic church in New York and Naomi Campbell—have created a
weeks after Sedlitz politely persuaded the City. A developer ended up buying both program that offers special treatments to
THESE SUCCESS STORIES:
and tripling the square footage. residents of 111 Murray in Tribeca.
owner to make herself scarce.
FOR THE BUSY FAMILY
At the Upper West Side condo One
West End, a “kids concierge” not only
AD DOLLARS KEEP PAYING OFF THE ART OF THE PITCH
advises residents on the best toys and The Corcoran Group’s Gary DePersia thought he was done Douglas Elliman Real Estate’s Rima Mardoyan Smyth recently
books to purchase for the little ones, but representing a $13 million property after the seller decided worked with the firm’s PR department to pitch one of her
also organizes specially tailored parent- to take it off the market. However, when a potential buyer listings to the New York Post for exclusive coverage. “After
child activities.
responded to an old print ad that DePersia had placed the write-up came out, the listing received 1,700 hits,” says
FOR THE WELLNESS ENTHUSIAST for the house, the seller agreed to let the broker show Mardoyan Smyth. “There was a bidding war, and the property
The Tower at Gramercy Square has it, and they struck a deal. “If it hadn’t been for that print sold shortly thereafter.”
teamed up with MNDFL, a network of ad, I may not have made the sale,” DePersia comments,
drop-in meditation studios, to open a
residents-only location on-site.
“and I certainly wouldn’t have gotten both sides of the INSTA-SALES!
transaction.” Never underestimate the power of Instagram. Compass’s
FOR THE FOODIE Evan Kulman posted an announcement for an upcoming
TRAPEZE ACT A WOMAN SCORNED
Resident, a Brooklyn-based supper-club
start-up, puts on dinners and wine
WHAT A BLAST! listing and had a broker query within hours. “The agent
THE TOUGH SELL: THE TOUGH SELL: pairings for residents of 475 Clermont, a E-mail has become a useful tool for most brokers, including previewed the property while his client was on FaceTime,
The owner of one Hamilton Heights The seller’s soon-to-be ex-wife stripped luxury apartment building on the border Sarah Minardi of Saunders & Associates, who sends out and it resulted in a full-price offer,” says Kulman. Matthew
property had an “art installation” in the their Prospect Heights townhouse of of Clinton Hill and Fort Greene. regular blasts that she has dubbed “Minardi Mentions.” Breitenbach, also of Compass, was hired to market a
bedroom, where trapezes and other everything—down to its bay window, The broker once added a man to the mailing list who had development project after one of its investors, a professional
FOR THE SYBARITE
contraptions hung from the ceiling. kitchen cabinets, and light fixtures. Tribeca Select, a custom program for sent an inquiry about weekend rentals, and a year later, he athlete in the NHL, saw his Instagram feed and DM’d him.
HOW IT SOLD: HOW IT SOLD: 30 Warren, connects residents with ended up buying a property that he saw advertised in one And an Instagram post by Douglas Elliman’s Michaela Keszler
The Corcoran Group’s Tamara Marotta Corcoran’s Peter Gordenstein “went to an the best that the neighborhood has of her missives. “Moral of the story: No matter how small elicited a life-changing response from her own husband.
to offer, including sommeliers and in-
embraced the theme and held “countless architectural salvage yard and priced the
home catering, music and art classes,
the request, never discount a potential client,” she says, After Keszler posted a photo of a condo that she had been
Champagne parties” for creative types and missing pieces so that buyers would know private yoga lessons, florists, and closet “because you never know where that initial point of contact representing, he expressed interest in the unit, and the
others she knew wouldn’t be scared off. the cost of replacing them in advance.” organization and pet services. will take you.” couple ended up downsizing from their home of 20 years.
—reported by Heather Senison —reported by Jean Nayar —reported by Lisa Chamoff
64 THE NEW YORK DESIGN GUIDE 2020/2021 C O T TA G E S G A R D E N S . C O M 65
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