LITTLE LEAGUE WORLD SERIES 2020 - Little League Baseball
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2020 LITTLE LEAGUE WORLD SERIES
SPORTS BRAND SOLUTIONS
WHAT WE DO
CREATE VALUE
• Highlight brands in unique and innovative ways
across ESPN’s extensive network
DRIVE AWARENESS
• By integrating brand messaging directly into
integrations and custom content
EXECUTE SPONSORSHIP
• Within full, half, or custom game strips across
ESPN and ABC. On ESPN.com or across ESPN’s
social platforms
PARTNER WITH THE LEAGUE
• To create unique assets, content or integrations
utilizing Little League IP
LINEAR STORYLINES
COVERAGE & RATINGS
345 6 1.5B+ 32
TOTAL GAMES NETWORKS IMPRESSIONS WILLIAMSPORT
GAMES
+1% +3% +7% +76%
ESPN ABC CHAMPIONSHIP SOFTBALL
WILLIAMSPORT WILLIAMSPORT WEEKEND VIEWERSHIP
GAME AROUND THE GAME EXTENDED COVERAGE
SOCIAL STORYLINES SCALE ON ESPN • 1.7M Views • 1.6M Views • 1.1M Views • 2.3M Views • 5.4M Impressions • 4MM Impressions • 2.8M Impressions • 354K Actions
DIGITAL DELIVERS IMPACT
AD AWARENESS
Awareness Increases
70%
60%
63%
50%
40%
30%
20%
21%
10%
0%
TV Only Advertisers TV + Digital
Advertisers
THE WORLD’S MOST BELOVED BRANDS
PARTNER WITH MARVEL & ESPN TO CREATE CUSTOM LISCENCED PRODUCTS OR CONTENT BENEFITS OF PROGRAM • Association with one of the largest and most recognizable brands in the world • Potential Increased booth attendance • Higher fan engagement & New Fans • Greater brand awareness • Potential Increase in signups and fan data • Potential earned Media (PR) from non-ESPN or Little League managed outlets “In over twenty years of working in professional sports, I have done dozens of fan engagement initiatives and sponsor activations. I rank the 2018 New York Jets + Marvel Hulk "Green Out" partnership among the very best I have been involved with. Most importantly, it worked ... fans loved it, the sponsor saw significant incremental value, and the gameday atmosphere was electric. All around, a great program.” – Seth Rabinowitz, Former SVP of Marketing & Fan Engagement, New York Jets
PARTNER WITH ABC & ESPN TO CREATE CUSTOM INTEGRATION
AROUND AMERICAS #1 MORNING SHOW
Example Integration Opportunity
• Post and Tag your favorite moments from your kids Little League season for
a chance to win!
• Call to action to be promoted on GMA + GMA social/digital platforms
• Integration into LLWS games on ESPN and ABC
• Extension of digital promotion on ESPN social/digital platforms
• Winning moment revealed on Championship Weekend and on GMA
• Disney Ad Sales will work with ABC and Client on final promotion plan and
integration
BENEFITS OF PROGRAM
• Integration within Good Morning America, early morning’s #1 program
• High fan engagement
• Extend reach to a diverse audience
ADDITIONAL ABC PROGRAMMINGTHE WORLD’S MOST BELOVED BRANDS
2020 INTEGRATION OPPORTUNITIES LLWS ON ESPN Sponsorship Packages to be released early January 2020 Little League Officials will receive discounted pricing and 20 business day “First Look” period Sponsorships cannot be purchased by non-Officials until after the conclusion of the “first look” period Little League Officials purchasing a full feature strip will receive feature exclusivity in their category Packages are a starting point – let us help you customize!
QUESTIONS?
You can also read
