2020 Media kit - Be seen... We are widely read! - Association des Optométristes du Québec
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2020 Media kit
Be seen...
We are widely read!
PRINT
Journal
Reach your target customers
with L’OPTOMÉTRISTE journal
The decision-makers
OPTOMETRISTS: THE GATEWAY TO OCULO-VISUAL SERVICES !
Optometry doctors are full-fledged health professionals and are usually the first people
consulted for problems affecting vision.
Read by your clients
L’Optométriste is the ideal tool to promote your products and services.
Regular reading
L’Optométriste 91%
Canadian Journal of Optometry 41%
Optik 23%
EnVue Voir plus loin 14%
Optical Prism 11%
EnVision Seeing Beyond 9%
48% 77% 73%
dedicate more than 60 refer to l’Optométriste keep l’Optométriste
minutes of their time to Journal after reading it. more than 6 months,
reading l’Optométriste. 43% will keep it for
more than a year.
Your products and services are familiar to our readers,
79% Appreciate the advertising
95% Rate of satisfaction of our readers
Source: Survey of members in 2015.
2 1 866 227- 8414 • www.cpsmedia.ca
members Quotes from our readers
Income
$100,000 and + $200,000 and +
« « I love the magazine,
excellent work ! »
« Very interesting ! »
42% 5%
« Continue your excellent work ! »
Age « I keep and file articles dealing
with the same subject, this provides
me with an information bank that
is easy to consult. »
28% 25% 26% 14% 6%
-34 35-44 45-54 55-64 65+
Professional activities
Optometric eye examinations (Average of
2,133 examination/optometrist/year) 99% 1,560 members
Contact lenses 91%
Ophthalmic appliances (glasses) 87% READER PROFILE
Orthotics, visual motor therapy
and binocular vision 64% Women : 70%
Industrial vision 59% Men : 30%
Refractive surgery co-management 45%
Number of members: 1,560
Vision rehabilitation (low vision) 20%
AOQ’S MISSION
status REgion To represent all optometrists in Quebec by
Single owner 64.5% 24% promoting their economic, professional,
Associate 25.8% political and social interests and by
19%
Independent worker 7.9%
maintaining and developing common services.
16%
www.aoqnet.qc.ca
Paid employee 1.9%
10%
Les sondages Baromètres inc., The optometric
practice, Survey 2017, Analyse report. 7%
5% 5% 5%
3% 3%
1% 1% 1%
34% of owners and associates have
Montréal
Laval/Laurentides/Lanaudière
Montérégie
Centre-du-Québec/Mauricie
Capitale-Nationale
Estrie
Outaouais
Saguenay/Lac-Saint-Jean
Bas Saint-Laurent
Chaudière-Appalaches
Abitibi-Témiscamingue
Gaspésie/Îles-de-la-Madeleine
Côte-Nord
two or more outlets.
98% of the members are sole owners, partners
or autonomous workers.
Isabelle Bérard, Account Manager • iberard@cpsmedia.ca • 450 227-8414, ext. 300
PRINT
L’Optométriste Journal
Circulation
3,105 copies
Optometrists 1,656
Produced by optometrists and for
Opticians 1,105
optometrists six times a year, l’Optométriste
Ophthalmologists 15 is the media that represents the largest
Companies, suppliers and pharmaceuticals 189 group of optical professionals in Quebec.
Healthcare facilities 81
Suscribers, deputy, associations, etc. 1
Associations, universities, professionnal order 58
E
Quality scientific articles
Feature articles
• N ews
• University eye clinic
• Management articles
FH
• Legal articles
• Calendar of events
• Service Section
ENT
• Classified ads TNHL
LEFNH
ZLPOHF
VOLUME 41 | NUMÉRO
3 MAI | JUIN 2019
ARTICLE 1
Étude du rôle des
oculaire : au-delà omégas dans la sécheresse
de l'étude DREAM
ARTICLE 2
L’imagerie en mouvem
revue de l’OCT-A ent –
(partie 3)
2019 ARTICLE 3
JUILLET | AOÛT La réactivation des
| NUMÉRO 4 dormants dans la cônes
VOLUME 41 rétinite
pigmentaire :
deux méthodes
innovatrices
VOLUME 41 | NUMÉRO 5 SEPTEMBRE | OCTOBRE 2019
ARTICLE 1 vitamine B3
Les effets de la mateuse
sur la souris glauco
ARTICLE 2 e :
rééducation visuell
Cas clinique de e
rendement scolair
ARTICLE 3 ARTICLE 1
Identifier et gérer aires La rétinopathie aux antipaludéens
de synthèse
(hydroxychloroquine et chloroquine):
les tumeurs vascul4)
de la rétine (partie recommandations sur le dépistage
ARTICLE 2
Cas clinique de rééducation
visuelle (diplopie)
ARTICLE 3
La curcumine comme
agent thérapeutique
dans le traitement
du ptérygion)
Nous imprimons
notre
sur du papier certifié revue
Une autre facette FSC.
de notre
engagement environnem
ental.
ns notre revue
Nous imprimo
certifié FSC.
sur du papier de notre
Une autre facette emental.
engagement environn
Nous imprimons notre revue
sur du papier certifié FSC.
Une autre facette de notre
engagement environnemental.
4 1 866 227- 8414 • www.cpsmedia.ca
• Magazine size: 8.125 X 10.875 inches
• Recognized agency commission: 15%
• Preferential position: 10% extra
• Inserts: rates upon request
• Translation and graphics: rates upon request
• Conditions: net 30 days
Rates and sizes
Colour Size (inches) Black and White
1 issue 3 issues 6 issues Space Width X Depth 1 issue 3 issues 6 issues
$2,200 $2, 000 $1, 800 1 page 8.375 X 11.125 $2,000 $1,800 $1,600
$1, 250 $1,125 $1,000 1/
2 page horizontal 7 X 4.5 $1,150 $1,025 $925
$1, 250 $1,125 $1,000 1/
2 page vertical 3.4375 X 10 $1,150 $1,025 $925
$975 $875 $775 1/
3 page horizontal 7 X 3.75 $900 $800 $720
$750 $675 $600 1/
4 page square 3.4375 X 4.5 $700 $625 $560
$750 $675 $600 1/
4 page horizontal 7 X 3 $700 $625 $560
$3 ,700 $3, 350 $2,950 Double page 16.5 X 11.125 — — —
$3, 000 $2, 700 $2,400 Cover 4 8.375 X 11.125 — — —
$2, 600 $2, 350 $2,100 Cover 2 and 3 8.375 X 11.125 — — —
Business card: 3.375 X 2 • Colour • $810 for six (6) consecutive issues in the column.
2020 Calendar
Issue Booking Material
January-February 2020 December 2 December 16
March-April 2020 January 31 February 14
May-June 2020 April 1 April 15
July-August 2020 June 1 June 15
September-October 2020 July 31 August 14
November-December 2020 October 1 October 15 By far,
THE MOST WIDELY READ JOURNAL
BY OPTOMETRISTS IN QUEBEC !
Isabelle Bérard, Account Manager • iberard@cpsmedia.ca • 450 227-8414, ext. 300 5
TECHNICAL SPECIFICATIONS
SIZES (inches)
Trim
Width Depth
8.125 in X 10.875 in
Safety
1 PAGE Width Depth 2020 Calendar
7.625 in X 10.375 in
Bleed Issue Booking Material
Width Depth January-February 2020 December 2 December 16
8.375 in X 11.125 in
March-April 2020 January 31 February 14
Trim May-June 2020 April 1 April 15
Width Depth
16.25 in X 10.875 in July-August 2020 June 1 June 15
Safety (each page) September-October 2020 July 31 August 14
DOUBLE PAGE Width Depth
7.625 in X 10.375 in November-December 2020 October 1 October 15
Bleed
Width Depth
16.5 in X 11.125 in
Horizontal format Vertical format Horizontal format
1/2 1/2 Width Depth
Width Depth Width Depth
PAGE PAGE 1/3 PAGE
7 in X 4.5 in 3.4375 in X 10 in 7 in X 3.75 in
Horizontal format Square format Business card
1/4 Width Depth 1/4 Width Depth Width Depth
PAGE 7 in X 3 in PAGE 3.4375 in X 4.5 in 3.375 in X 2 in
REQUIRED DOCUMENTS MATERIAL SHIPPING
• High resolution Adobe PDF; By email
• Images are saved in high resolution (300 dpi); You can send your advertisement
• Four-colour images (CMYK) or in black and white; to the following address:
pub@cpsmedia.ca
• The crop marks are present and they do not touch the bleed
of the advertisement.
Publisher
Association des optométristes du Québec (AOQ)
1255, boulevard Robert-Bourassa, bureau 217
Montréal (Québec) H3B 3B2
Phone: 514 288-6272
info@aoqnet.qc.ca
www.aoqnet.qc.ca
Advertising and information Isabelle Bérard Account Manager 450 227-8414, ext. 300 • 1 866 227-8414 iberard@cpsmedia.ca CPS Média 43, avenue Filion, Saint-Sauveur (Québec) J0R 1R0 • www.cpsmedia.ca
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