2020 MEDIA KIT - JCK Magazine
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WWW.JCKONLINE.COM/ADVERTISE 2020 M E D I A K I T
2020 MEDIA KIT AUDIENCE
DELIVERING OUR AUDIENCE ON
EVERY PLATFORM AVAILABLE
JCKONLINE.COM . . . . . . . . . . . . page 4
JCK NEWS DAILY . . . . . . . . . . . page 5
PAID SOCIAL. . . . . . . . . . . . . . . . . . page 6
B2B EMAILS . . . . . . . . . . . . . . . . . . page 7
NATIVE CONTENT. . . . . . . . . . . . . . page 8
PODCAST SPONSORSHIP. . . . . . . page 9
WEBINARS. . . . . . . . . . . . . . . . . . . page 10
JCK MAGAZINE . . . . . . . . . . . . . page 11
WWW.JCKONLINE.COM/ADVERTISE 2
2020 MEDIA KIT AUDIENCE
A POWERFUL
AUDIENCE
ONLINE MAGAZINE
236.7K+ monthly 25K copies **
sessions*
72.5K readers **
339.4K+ monthly 96% retailers with
page views*
purchasing
authority**
EMAIL
23.3K+ daily SOCIAL
recipients
14K+ Facebook
23% avg. open rate followers
6.8% avg. click rate 35.7K+ Instagram
followers
* Google Analytics, monthly avgs.,
April 2019
24.4K+ Twitter
** June 2017 BPA Audit followers
ENGAGING AND INFLUENTIAL EDITORIAL
“I share JCK Online articles on my web page to
help keep my customers updated on the latest trends. I love the fact
that it is current, insightful, and educational.”
“JCK News Daily gives me the most up-to-date information the
industry has to offer, on a daily basis, and directly to my inbox.”
“JCK magazine helps me understand
what is going on in the industry, what directions are best
for my business, and what vendors are up-and-coming.”
“Absolutely LOVE the new JCK issue! Very well done, beautiful
aesthetic, and SO MUCH FUN TO READ.”
“L.O.V.E. Current. Luxury-focused. Smart. Great work.”
AWARD-WINNING
WWW.JCKONLINE.COM/ADVERTISE 3
2020 MEDIA KIT JCKONLINE.COM
JCKONLINE.COM
N OW A
TRIPLE
IMPRES THE
SIONS!
New share-of-voice pricing
JCKonline.com is the Industry Authority for breaking news and information. Our fresh, clean
design allows your run-of-site advertising to shine. Our new share-of-voice pricing model
provides three times the impressions per dollar spent, increasing your brand message's reach
and impact. Pricing starts as low as $1,000 per month.
MONTHLY RATES
Ad Units Est. Mo. Impressions 20% Share Monthly Rate B
Sticky
A - Crown Unit 400,000 80,000 $6,500 Half Page
ads “stick” with
B - Half Page 1 (Sticky) 350,000 70,000 $4,500
the reader as they
C - Billboard 350,000 70,000 $2,500 scroll down the
D - Half Page 2 (Sticky) 275,000 55,000 $3,000 page.
E - Medium Rectangle 150,000 30,000 $1,000
SPECIFICATIONS C
Ad Units Desktop Size Mobile Size File Format
JPG, PNG, GIF
A Crown Unit 1480 x 360 375 x 152
max file size 125 KB
Half Page 1 JPG, PNG, GIF E
B 300 x 600 300 x 250
(Sticky*) max file size 50 KB
JPG, PNG, GIF
C Billboard 970 x 250 300 x 250
max file size 50 KB
JPG, PNG, GIF
D Half Page 2 (Sticky) 300 x 600 300 x 250
max file size 50 KB
JPG, PNG, GIF
E Medium Rectangle 300 x 250 300 x 250
max file size 50 KB
*Not sticky on article pages
D
SUBMISSION
Creative material must be submitted to Chris Gianakas at chris@gianakasmedia.com
no later than one week prior to confirmed campaign start and must include:
• Advertiser name
• Campaign start and end dates (e.g., 10/1/2020 – 10/31/2020)
• Click-through URL
• Banner ad files (For banners with a light background, include a one-pixel dark,
interior border)
WWW.JCKONLINE.COM/ADVERTISE 4
2020 MEDIA KIT JCK NEWS DAILY eNEWSLETTER
JCK NEWS DAILY
eNEWSLETTER
The JCK News Daily eNewsletter delivers
the industry’s top stories to over 23,300
professionals every day. With all original
content, it is the industry’s true, business-to- 23,300+ Subscribers 23.0% Average 6.8% Average
business news source—providing immediate Open Rate* Click Rate
engagement with top decision makers.
NEWSLETTER SPONSORSHIP OPPORTUNITIES RATES
A
ADVERTISER EXPOSURE 1x 26x 52x
Daily Delivery Logo exposure in header bar
A $1,500 $1,250 $1,000
Sponsor & billboard ad unit (970 x 250)
Medium
B In news flow, 300 x 250 ad unit $550 $500 $450
Rectangle 1
Medium A
C In news flow, 300 x 250 ad unit $550 $500 $450
Rectangle 2
SPECIFICATIONS
Daily Delivery Sponsor Logo 128 x 44 (JPG, PNG, GIF)
Standard Image Banner Ad
File formats accepted JPG, PNG, GIF (static image only)
Maximum file size 50 KB
Image color mode RGB (not CMYK)
Image resolution 72 dpi
SUBMISSION
Creative material must be submitted to Chris Gianakas at chris@gianakasmedia.com
no later than one week prior to confirmed campaign start and must include:
• Advertiser name
• Campaign start and end dates (e.g., 10/1/2019 – 10/31/2019) B C
• Click-through URL
• Banner ad files
EMAIL-FRIENDLY AD GUIDELINES
For banners with a light background, include a one-pixel, dark, interior border.
Keep text brief and use the largest font size possible.
*Industry Average Email Open Rate 12.59%
WWW.JCKONLINE.COM/ADVERTISE 5
2020 MEDIA KIT PAID SOCIAL MEDIA MARKETING
PAID SOCIAL MEDIA
MARKETING
Maximize your social media efforts with targeted campaigns developed by JCK’s
marketing experts. JCK brings energy and dynamism to our social media presence and
it's paying off in growth! Together we can help you raise brand awareness, boost
conversion among industry professionals, or attract attention from a consumer audience.
NOW O
B2B VER
35,000
JCK will target your message to its dedicated Facebook and Instagram followers
INSTAG
RA
FOLLOW M
via paid social ads that appear directly in the news feed of JCK followers.
• Target: JCK Followers on Facebook (12,500+), and Instagram (35,300+) ERS!
• Timing: 14 or 28 days
• Price: $1,750 - $3,400 net*
*Space limited. Estimated 12-65 clicks per day.
B2C
Broaden your consumer reach with a campaign that reaches prospective
customers who have a similar profile to your current customer base. JCK will
identify a lookalike audience of new consumers using data from your current
followers, and send this new audience a targeted message.
• Target: Count TBD based on advertiser’s audience profile*
• Timing: Flexible based on objectives and budget
• Pricing: TBD based on targeting, timing and budget
*Advertiser must authorize JCK Content Studio to execute campaign on brand’s behalf
through Facebook platform.
CREATIVE SPECIFICATIONS
COPY ASSETS: VISUAL ASSETS (pick one):
• Text: 90 characters maximum • Image (static, 1200 x 628 pixels) • Video Slideshow (3-10 supplied images
• Headline: 25 characters maximum • Video (1200 x 675 supplied by advertiser at 1200 x 628)
• Description: 40 characters maximum MOV or MP4 file, 60 seconds, 2 GB maximum) • Carousel (up to 5 images at 1080 x 1080; provide
headline and description copy per image)
ALL CREATIVE ASSETS ARE DUE 2 WEEKS PRIOR TO CAMPAIGN START DATE.
WWW.JCKONLINE.COM/ADVERTISE 6
2020 MEDIA KIT B2B EMAIL MARKETING
B2B EMAIL MARKETING
AND RE-MESSAGING
To extend your marketing message to jewelry industry professionals, JCK can execute an exclusive
email marketing and re-messaging campaign on your behalf to an opt-in, B2B audience marked
with jewelry-relevant keywords (SIC Codes).
A custom-created email will communicate your message to this audience, and complementary
display ads across desktop and social will reach this same group of individuals through our
retargeting capabilities. Alternatively, you can choose turnkey list rental or a simple email execution.
PACKAGE A: JEWELRY STORES
Total Audience Count: 30,500 (based on U.S. nationwide)
A1 Email Only (creative supplied by advertiser) $3,000
A2 Email Only (creative development included in cost) $4,000 *
A3 Email + 3 Retargeted Display Impressions $5,500 *
A4 Email + 3 Retargeted Facebook Impressions $6,000 *
PACKAGE B: ALL JEWELRY SIC CODES
Total Audience Count: 49,800 (based on U.S. nationwide)
B1 Email Only (creative supplied by advertiser) $3,500
B2 Email Only (creative development included in cost) $4,500 *
B3 Email + 3 Retargeted Display Impressions $7,500 *
B4 Email + 3 Retargeted Facebook Impressions $8,000 *
*Includes creative/html development
JEWELRY INDUSTRY KEYWORDS (SIC CODES)
• Jewelry Boxes • Jewelry Enameling • Jewelry Mountings • Jewelry Repair
• Jewelry Engraving • Jewelry, Precious Metal & Trimmings • Jewelry Mail-Order
• Jewelry Stores • Jewelry Apparel • Costume Jewelry • Jewelry House to House
• Jewelry Precious Stones
EMAIL MARKETING BENCHMARKS
For opens and clicks, we typically see a 6-9% open rate and strive for a 0.6 to 1% click-through rate (CTR). However, campaigns often exceed a
10% open rate and 1% CTR. Each campaign performs differently with variable factors including: proper list selection, offer quality, subject line,
timing and overall creative. And don’t forget the importance of a quality landing page.
WWW.JCKONLINE.COM/ADVERTISE 7
2020 MEDIA KIT NATIVE ADVERTISING
NATIVE ADVERTISING
ON JCKONLINE.COM
CREATE A CONNECTION WITH INDUSTRY INFLUENTIALS
Put the power of the JCK brand to work for your business with a native advertising campaign that gets your message in front of industry leaders.
Crafted with the same journalistic quality found in the pages of JCK Magazine, the content we produce for advertisers helps build brand awareness,
deepen relationships with customers and drive revenue.
THE OPPORTUNITY
A native advertising campaign is centered on a monthly series of original editorial
articles, visual slideshows or custom-created video content relevant to your brand HERO
and product offering. Each month, a new article is posted on a custom landing page UNIT
dedicated to your brand, and articles are promoted through key placements on
JCKonline.com.
CONTENT
• One article per month with 100% exclusive share of voice on article
page via roadblock advertising (billboard and half-page ad)
• Brand recognition in the “promoted by” byline
• Link to your website within each article
POSITION
• Social sharing enabled to extend reach IN NEWS
• Dedicated advertiser landing page collecting all native articles created ARTICLE
for your brand to remain on JCKonline.com beyond your campaign FLOW
PROMOTIONAL SUPPORT PER ARTICLE
• Hero unit on homepage (one week)
• Position in news article flow on homepage (one week)
• Inclusion in JCK Content Studio carousel (minimum two weeks)
JCK
• eNewsletter news article flow (two newsletters) CONTENT
• One (1) social push via JCK’s Facebook and Twitter channels STUDIO
CAROUSEL
• Custom, branded, ROS ad units driving to article
(15,000 impressions)
MONTHLY RATES
JANUARY, FEBRUARY, JUNE, JULY, AUGUST, MARCH, APRIL, MAY
SEPTEMBER, OCTOBER, NOVEMBER,
$9,000 per month
DECEMBER
$6,000 per month
WWW.JCKONLINE.COM/ADVERTISE 8
2020 MEDIA KIT PODCAST SPONSORSHIP PODCAST SPONSORSHIP The Jewelry District podcast is a unique, new channel to entertain jewelry professionals. With JCK’s top industry authorities—editor-in-chief Victoria Gomelsky and news director Rob Bates—as hosts, the podcast provides informed takes on everything this audience wants to know. Trends, interviews, insights and juicy buzz: all delivered in an engaging new format. PROMOTION DETAILS • The monthly podcast lives on JCKonline in a prominent above- the-fold position in the right rail. • JCK drives traffic to the podcast editorially on JCKonline, in the JCK News Daily, and with prominent house ads in JCK magazine, online at JCKonline, and on all brand social channels. TITLE SPONSOR $10,000/MONTH Present your company as an industry thought leader with a Title Sponsorship. BE SEEN: With your logo on the podcast logo lock-up, which appears on the JCKonline homepage, The Jewelry District article page, and everywhere the podcast is streamed. You’ll also get recognition as title sponsor in each episode’s show notes. BE HEARD: Through an opening and closing “brought to you by”mention, and a :15 opening spot on each semi-monthly episode. BE TRUSTED: Through your support for the industry authority’s most modern, distinct class of content to date. WWW.JCKONLINE.COM/ADVERTISE 9
2020 MEDIA KIT WEBINAR SPONSORSHIP
WEBINAR Trip Planning and Entertainment Tips
Victoria Gomelsky, Editor-in-Chief, JCK magazine
and JCKonline.com
SPONSORSHIP
OVERVIEW
New and Improved Experience
Topics and at the Sands Expo and The Venetian
Sarin Bachmann, Event Vice President, JCK & Luxury
Presenters
Kate Youngstrom, Director of Special Events and
Conference, JCK & Luxury
TAKE • While you must take care not to compromise your safety and
Q&A security (more on that topic soon), do make judicious use of social
ADVANTAGE
The JCK “Lunch and Learn” webinar series is an interactive way the industry OF SOCIAL
media during the show.
Moderated by Natalie Chomet, Marketing Manager, JCK
• Follow @jckmagazine and @jckevents on Instagram and Twitter
can tune in and glean insider tips and new strategies for their businesses. MEDIA
for live updates from the show floor. Use the #JCKLasVegas and
#LuxurybyJCK hashtags!
Becoming a webinar sponsor is a unique way to present your brand as a • Save your most Instagrammable shots for when you’re2back in the
store and can drum up interest for your favorite show finds by
crafting great posts that pique the interest of your clients.
thought leader: Attach your name to a live presentation on hot topics that • For lessons in the art of ‘Gramming and then some, social media
newbies and veterans alike should consider signing up for Social
JCK’s expert team has inside insights into. Your logo will appear in email Media Boot Camp powered by the Smithee Group, on Sunday,
June 2, 2–6 p.m.
invitations, and the live and recorded presentation.
WHERE TO • Don’t miss the 35-foot bong at Cannabition,
a museum in downtown Vegas dedicated to
GO OFF all things cannabis.
PROMOTION DETAILS CAMPUS • Also downtown, The
Underground, located beneath
9
the Mob Museum, is modeled
(continued) after speakeasies from
the 1930s.
• The quarterly webinar is held live, and a recording of the presentation lives • At Sin City Smash you can pay
to inflict rage on a room and its
contents, while Axehole Vegas,
on jckonline.com afterwards an ax-throwing club, serves
beer and wine. “After days of
working the show floor,” writes
• JCK drives traffic to the webinar through multiple email invitations and Villano, “consider these your
therapy.”
reminders
• A follow-up email is sent to all registrants with a link to the recorded webinar
17
SPONSORSHIP $2,500 IMPROVED
SHOW
FLOOR
LAYOUT &
Present your company as an industry thought leader with a webinar sponsorship. NAVIGATION
Luxury
Registration
SPONSORSHIP DETAILS
• Your logo appears in the opening and closing slide of the webinar, along with
your supplied url. 21
• Your company name will be read aloud during the presentation, as the sole • Why stay anywhere else? • Safety and security is a top priority of
webinar sponsor. HOTEL • All-suite properties — rooms nearly the Venetian Resort
double the size of other • Breadth of dining, entertainment,
Las Vegas hotels shopping and spa options
• You will receive a highly engaged opt-in list of webinar registrants. • Ease of access — on property with
the show, a quick walk each day!
Make your reservations today
jcklasvegas2019.com/hotels
• Your sponsored webinar will live on jckonline.com permanently. • Where the action is happening —
connections off the show floor
27
WEBINAR SCHEDULE*
WEBINAR DATE TOPIC COMMIT BY
January 15, 2020 How to Target Your Audience Across Multiple Platforms December 18, 2019
April 15, 2020 How to Set Yourself Apart at JCK Las Vegas and In-Store April 1, 2020
July 15, 2020 How to Maintain Relationships with New Customers Post-Show July 1, 2020
October 14, 2020 Holiday Shopping Tips and New Year Trend Predictions September 30, 2020
* Exact dates and topics subject to change
WWW.JCKONLINE.COM/ADVERTISE 102020 MEDIA KIT JCK MAGAZINE EDITORIAL CALENDAR
EDITORIAL CALENDAR
SPRING (MARCH)
JCK JEWELRY AWARD WINNERS
• JCK Jewelry Award winners
• Recession-proofing your business: These savvy strategies will help
you weather any fiscal storm.
• A snapshot of the wedding biz in 2020 based on takeaways from
The Knot’s 2019 Jewelry & Engagement Study
• Made in the USA: A look at the new guidelines
• A roundup of the newest entertainment and dining options in
Las Vegas for JCK attendees
• Showbiz: Preview of SIHH/Baselworld
• Staff Picks: Best of JCK Tucson
SPOTLIGHT: SILVER JEWELRY
SPECIAL SECTION: BEST OF THE BEST
BONUS DISTRIBUTION: AGS Conclave
ADVERTISING SPECIAL
Jewelers’ Choice Awards Best of the Best: Special supplement
highlighting the 2019 Jewelers’ Choice Awards winners and finalists.
AD CLOSE: 1/28 / MATERIALS DUE: 2/4 / MAIL DATE: 3/3
PRE-SHOW (MAY) STYLE & DESIGN
• Fall fashion preview: The colors, styles, and silhouettes of the season, • Mini profiles of five emerging fashion jewelers every fine jewelry
with expert tips on the jewels that will pair best with fall clothing retailer should know
trends. • Music theory: What should retailers be playing in their stores?
• Red-carpet index: We cherry-pick the best jewelry from the 2020 We evaluate the various channels for music delivery, from streaming
awards season. services to CDs to, God forbid, radio stations.
• 1990s redux: Thirty years on, grunge fashion is set for a comeback. • Showbiz: Preview of the JCK Design Center
Here’s what jewelers need to know.
• The ins and outs of hiring and training sales staff to be jewelry SPOTLIGHT: FASHION JEWELRY
stylists, not simply salespeople
SPECIAL SECTION: PEARL
• Jewelry retailers tell us about their best shopping experiences
(jewelry or otherwise), helping us to distill the factors that make SPECIAL SECTION: LUXURY
retail truly experiential in the digital age.
Distributed to luxury retailers
• A survey of retailers dishing on the specific styles they plan to buy at
JCK Las Vegas and Luxury AD CLOSE: 3/27 / MATERIALS DUE: 4/3 / MAIL DATE: 4/24
WWW.JCKONLINE.COM/ADVERTISE 112020 MEDIA KIT JCK MAGAZINE EDITORIAL CALENDAR
EDITORIAL CALENDAR
AT-SHOW (JUNE) JCK LAS VEGAS
• Choose your own JCK adventure: We provide buyers, salespeople,
manufacturers, designers, and journalists bound for JCK Las Vegas 2020 with
fun exercises to steer them to the best possible events, education, and exhibitors
at the show.
THE INDU STRY
• How to make your business sustainable: A step-by-step guide. AUTH ORITY
• L everaging the “gig economy” to benefit your business: We provide an
overview of the gig economy, detail how and why stores might use it to their JULY/AUG UST
2019
150TH ANNIVERS
JCKONLINE .COM
ARY
benefit, and review the platforms owners might visit for specific services
(graphic design, photography, web copy, daily tasks, installing new tech, etc.).
THE BEST IN
ICE SQUAD
THE DIAMOND S
TYLES
T O S T O C K T O D AY
• How to localize your social feeds to ensure you’re building an effective following
SHOW ISSUE
(SO LONG, SOLIT
AIRE.
HELLO, CLUSTER
!)
UP YOUR
E-TAIL GAME
• In our increasingly gender-fluid world, unisex marketing and messaging is HOW TO GET IN
AMAZON. PLUS:
5 ESSENTIAL AP
WITH
PS
THE
IN D
more important than ever. We outline the best approach to retrofitting your UST
RY
AU
THO
R IT
Y
marketing and merchandising strategies to accommodate buyers of all genders BEST
IN
(or non-genders, as the case may be). SHOW MA
RC H/
AP RIL
2019 150 TH
AN N
IVE
JC KO
NL IN
E.C
R SA
VOL. 150 NO. 5
OM
• A century of Art Deco style: We chart the design period’s lasting influence on
RY
AQUAMARINE DREA
ELEGANT EMER MS,
ALDS
& ONE-OF-A-KIND
jewelry.
JULY / AUGUST 2019
STUNNERS AT
LUXURY
AND JCK
• Travel tips for jewelers venturing to five of the industry’s biggest global hubs: D I S P L AY
Antwerp, Hong Kong, Israel, Mumbai, and Bangkok ’S
EYE-
SHOW POPPING THE
THING
CASE
SHOW S TO
• Showbiz: Preview of JCK Las Vegas/Luxury YOUR OFF
SPARKLMOST
IN
JEWEL G
S
SPOTLIGHT: DIAMONDS
BONUS DISTRIBUTION: LUXURY, JCK Las Vegas, JIS
AD CLOSE: 4/27 / MATERIALS DUE: 5/1 / MAIL DATE: 5/22
FALL/HOLIDAY PREVIEW (SEPTEMBER)
SALES & PROFITS (INCLUDING OUR ANNUAL HOLIDAY PRODUCT GUIDE)
• Holiday product guide: Photo feature on the key styles for the • The rental jewelry economy: The pros and cons of offering rental
season ahead, covering major holiday trends across price points programs to your clients
• Scents and sensibility: How to infuse your store with the right • Watch this: The timepiece trends of the year, based on spring 2020
fragrances this holiday introductions at SIHH and Baselworld
• Insights into the psychology behind buying jewelry: What • Showbiz: Preview of JIS Miami
consumers really think about when they walk into your store or shop
your website and social channels SPOTLIGHT: GOLD
• A review of best practices for video marketing across platforms, from
SPECIAL SECTION: BRIDAL
YouTube to TikTok
AD CLOSE: 8/21 / MATERIALS DUE: 8/28 / MAIL DATE: 9/18
WWW.JCKONLINE.COM/ADVERTISE 122020 MEDIA KIT PRINT CLOSING DATES PRINT CLOSING DATES ISSUE AD CLOSE MATERIALS DUE MAIL DATE SPRING (MARCH) 1/28/20 2/4/20 3/3/20 PRE-SHOW (MAY) 3/27/20 4/3/20 4/24/20 AT-SHOW (JUNE) 4/27/20 5/1/20 5/22/20 FALL/HOLIDAY (SEPTEMBER) 8/21/20 8/28/20 9/18/20 WWW.JCKONLINE.COM/ADVERTISE 13 *Dates subject to change
2020 MEDIA KIT DATES, RATES & SPECS
DATES, RATES & SPECS
DATES REQUIRED DIGITAL MATERIALS
ISSUE AD CLOSE MATERIALS DUE FILE SUBMISSION
Spring (March) 1/28/20 2/4/20 Ad materials should be uploaded digitally via adshuttle.com/jck.
Pre-Show (May) 3/27/20 4/3/20
RESOLUTION
At-Show (June) 4/27/20 5/1/20
All continuous tone images (grayscale and color images) should have a
Fall/Holiday (September) 8/21/20 8/28/20
minimum resolution of 300 dpi at 100%. Scanned black-and-white line art
should have a minimum resolution of 800 dpi at 100% and a maximum
RATES resolution of 2400 dpi. Maximum Total Ink Density (TDI) is 300.
FREQUENCY 1X 4X
DIGITAL ADVERTISEMENT FORMAT
2P Spread $17,060 $16,180
PDF/X-1a—which means that it conforms to PDF version 1.3 (Acrobat 4);
Full Page $9,400 $8,940
it has an output resolution of 2400 dpi; it is composite CMYK; it uses
2/3 Page $8,200 $7,800 high-quality JPEG or lossless Zip compression; resolution for color
1/2 Island $7,880 $7,480 and grayscale images is 300 dpi; resolution for monochrome images is
1/2 Page $7,060 $6,700 1200 dpi; and fonts are embedded and subsetted 100%; as well as other
1/3 Page $6,360 $6,000 characteristics. This format is acceptable for full or partial pages. Trapping is
1/4 Page $4,940 $4,700 the responsibility of the file provider.
Jewelers Marketplace $3,540 $3,360 Further information about PDF/X-1a can be found at www.pdf-x.com.
Product Showcase $1,760 $1,680
MAGAZINE RATES ARE GROSS (4/COLOR)
PROOF
For information on Classifieds, please contact your sales rep.
JCK utilizes Virtual Proofing technology at its print facility. Hard copy guid-
ance is no longer required. If you opt to use a proof for your internal color
SPECS approval, please render at 100% size, to the SWOP 2006 #3
AD SIZES BLEED TRIM NONBLEED Data Set: SWOP2006_Coated3.
2P Spread 20.25 x 12.25 20 x 12 18.5 x 10.5
Full Page 10.25 x 12.25 10 x 12 8.5 x 10.5 DISCLAIMER
2/3 Vertical 6.5 x 12.25 6.25 x 12 5.5 x 10.5 All ads submitted via the portal must meet the above listed criteria. Out-of-
2/3 Horizontal 10.25 x 8 10 x 7.75 8.5 x 7 spec files will be rejected and will require your immediate attention.
1/2 Horizontal 10.25 x 6 10 x 5.75 8.5 x 5
1/2 Vertical 5 x 12.25 4.75 x 12 4 x 10.5 UPLOAD INFORMATION
1/3 Square 6.5 x 6 6.25 x 5.75 5.5 x 5 FOR ADS: adshuttle.com/jck
1/3 Vertical 3.5 x 12.25 3.25 x 12 2.5 x 10.5 FOR PRODUCT SHOWCASE:
1/3 Horizontal 10.25 x 4.25 10 x 4 8.5 x 3.25 Upload completed Product Showcase Form and high resolution image to
1/4 Vertical 5x6 4.75 x 5.75 4x5 https://www.dropbox.com/request/WtdGzk0shksKlKLR06MY
Printing: Web offset, 200 line screen
Binding Method: Perfect bound QUESTIONS
FOR ADS:
ABOVE SIZES ARE INCHES Talina Bujdud Cervantes, Quad
Sizes allow for 1/8" trim at top, bottom and one side. Keep live 414-622-2889
matter 1/4" from all sides. Perfect alignment of type or design tbujdudcerva@quad.com
across gutter of two facing pages can’t be guaranteed. Only FOR PRODUCT SHOWCASE:
advertisements fitting these specified sizes will be accepted. For questions related to Product Showcase,
email JCKShowcase@advance.net
WWW.JCKONLINE.COM/ADVERTISE 142020 MEDIA KIT CLASSIFIED ADVERTISING
CLASSIFIED ADVERTISING
CLASSIFIED TEXT-ONLY ADS PAYMENT
JCK’s text classified ads are attractively created by our production All classified orders must be accompanied by advance payment.
department in “want ad” style. All ads are text-only and are charged by the We accept company check, American Express, MasterCard and
word. Any copy three characters or more is counted as a word. Example: VISA. Checks should be made payable to JCK Magazine. Please
The word “and” is a word. The symbol “&” is not a word. send check along with a copy of your order to:
Reed Exhibitions/JCK, JCK Magazine, Attn: Cash Applications/AR,
RATES 383 Main Avenue, Norwalk, CT 06851
25 words or less $220 net
All rates net. There is no agency commission on classified ads.
Each additional word $8 net
Bold type $40 additional CLASSIFIED DISPLAY ADS
Yellow highlight $85 additional Any ad containing a logo, special typeface/font, product or image
Color +20% is considered a classified display ad. Display ads are charged by the
Blind box handling fee $55 additional
column inch. Display ads are typically supplied already designed;
however, JCK can help design your ad if necessary.
(Responses come to JCK and are forwarded to you.)
Inquire about multiple-insertion discounts.
BLACK & WHITE RATES (ADD 20% FOR COLOR)
1 COLUMN BY 1X 4X
1-inch $515 $440
CATEGORIES
Business for Sale • Career Opportunities • Equipment/Furniture for Sale 2-inches $980 $835
• Estate Promotions • For Rent • Help Wanted • Reps Wanted • Schools/ 3-inches $1,415 $1,205
Education • Services to the Trade • Side Lines • Special-Order Work • 4-inches $1,860 $1,580
Wanted to Buy • Watch Work • Miscellaneous/Other 5-inches $2,200 $1,870
HOW TO PLACE YOUR AD 2 COLUMNS BY 1X 4X
1. Compose your ad. 1-inch $980 $835
2. Email JCKClassifieds@advance.net 2-inches $1,860 $1,580
3. Please always include the following information with 3-inches $2,720 $2,310
your ad copy: company name, your name, address, 4-inches $3,540 $3,010
city, state, ZIP, phone, fax and email. 5-inches $4,180 $3,550
DEADLINES 3 COLUMNS BY 1X 4X
Please refer to ad closing dates on page 7. Please submit your order before 1-inch $1,420 $1,210
this deadline to ensure we have time to create your ad exactly as you’d like 2-inches $2,570 $2,190
it to appear in JCK.
3-inches $3,650 $3,100
4-inches $4,590 $3,900
CONTACT
5-inches $5,500 $4,675
Your JCK Sales Representative or email JCKClassifieds@advance.net.
AD DIMENSIONS
SPACE UNIT WIDTH
1-column width 2 5/8” (2.625”) wide
2-column width 5 1/2” (5.5”) wide
3-column width 8 1/2” (8.5”) wide
We accept digital files as PDF, EPS, TIF, or JPG at least 300 dpi.
WWW.JCKONLINE.COM/ADVERTISE 152020 MEDIA KIT INSERTS & DELIVERY
INSERTS & DELIVERY
CONTACT Large quantities that are brick stacked must follow LOAD
these guidelines: Inserts should be furnished to LSC/Liberty brick
To request print order requirements,
due dates and additional information, please contact:
• Product must fit skid and power-pac (no stacked on pallets in 6" lifts with all unit lifts
oversized containers or skids) facing one direction.
Adam Bassano, PubWorX • Cardboard slip-sheets between lifts
212-450-0978 • Maximum of 5" to 6" vertical lift size Cartons should be used when the nature of the
adam.bassano@pubworx.com • Backbone compensate between lifts and pile insert or card does not permit brick stacking, or if
outward additional protection of the material is required.
A hard copy mock-up must be approved prior to
printing and supplying an insert to the plant. • Lifts to be same height and square Cartons should have uniform quantity. Pieces
throughout load inside cartons should have uniform orientation.
FULL PAGE BIND-IN INSERTS • Load must be properly secured: Maximum of two lifts per carton is acceptable if
• Wooden top compensation is necessary for packing. Individual
Publication trim size: 10"w x 12"h • Banded cartons must weigh less than 40 lbs.
Delivered untrimmed size: 10 1/4" w x 12 1/4" h • Corner boards
Publication to trim: 1/8" from head, • Shrink wrapped DELIVERY
foot, grind, face
No more than one insert on bulk pallet. If to be Advance notice of 24 to 48 hours is required for
Live Matter: To be kept 1/4" from all four sides of used on multiple issues, must be cartoned and all bulk insert shipments.
final publication trim size. clearly marked if on one skid.
All material jogs to the head. Inserts are to be delivered between 7 a.m. and
Minimum paper weight for furnished inserts is PALLET SIZE 4 p.m., Monday through Friday. Weekends,
60 lb. book. 40" x 48" 4-way entry with bottom runners. holidays, or after hours by exception only.
Perfect alignment of type or design across the gutter There should be no missing boards. Include detailed packing list showing total
between an insert and run of book page cannot be quantity per carton and/or pallet and total
guaranteed. MAXIMUM PALLET HEIGHT AND WEIGHT
quantity of cartons/pallets. Reference the
48" high (including pallet) and no more than
publication title and issue date.
MAGNA STRIPPED INSERTS 2500 lbs. Inserts are to be stacked brick style
in consistent counts. The entire skid should be
Minimum width of magna strip: 4" Address/consign shipments to:
wrapped in plastic and strapped.
Minimum weight of magna strip: 9 pt. card stock CREEL PRINTING
LABEL EACH PALLET ATTN: Jack Dietz
MAGNA STRIP PRODUCT DIMENSIONS 6330 W Sunset Road
Publication title, insert name and issue date to the
Maximum insert size: 9" x 11" attention of the CSR Las Vegas, NV 89118
Minimum insert size: 5" x 3 1/2" Skid number (1 of 2, etc.) 702-784-4972
Position: 1/2" from the edge of the magna strip Quantity of inserts on pallet JCK Magazine/Issue Month
All inserts on a magna strip will float. Perfs on
supplied inserts are not preferred. Packing slips must accompany each shipment. A RECEIPT OF DAMAGED GOODS
These will be evaluated on a case by case basis. sample of the insert is to be affixed to two sides of Damaged materials will be reported to the carrier
each pallet. and photographed. Photographs will be forwarded
PACKING to your CSR if needed for repair assessment. If
CARTONS material is judged to be unacceptable for receiving,
All dividers must be cardboard or chip board.
Packed carton weight must not exceed 40 lbs. the load may be refused.
All dividers must be fit to exact height, width and Cartons exceeding 40 lbs. will be subject to
length of the container carton. repackaging charges. If the specifications as outlined above are not
Dividers must be used between specified lifts when followed, extra handling may occur which could
loads are banded and/or strapped. IF SHIPPED IN CARTONS result in additional charges to the supplier.
Name and issue date of publication
Cartons must be sized to fit product size. Skid number
Each carton should not exceed 40 lbs. Quantity of inserts in each carton and total on pallet
Cardboard slip-sheets are to be used between Packing slips must accompany each shipment.
carton layers.
A sample of the contents is to be affixed to each
Eggshell cartoning is to be used for large envelopes carton. Labels must be clearly marked and large
and for inserts with open glue lines. enough to be read from a 15 ft. distance.
No more than two separate inserts per pallet/
carton and mark clearly.
WWW.JCKONLINE.COM/ADVERTISE 162020 MEDIA KIT SALES CONTACTS
SALES CONTACTS PUBLISHER
MARK SMELZER
917-273-0357
msmelzer@reedjewelrygroup.com
ACCOUNT MANAGERS
DANNY EYZAGUIRRE
203-840-5887
deyzaguirre@reedexpo.com
RANDI GEWERTZ
800-887-3905
rgewertz@reedjewelrygroup.com
ROBIN LUTIN
310-474-9610
rlutin@reedjewelrygroup.com
LARS PARKER-MYERS
203-840-5808
lparkermyers@reedjewelrygroup.com
QUENTIN CHAN
852-2366-1106
quentinchan@leadingm.com
MIREK KRACZKOWSKI
48-60-034-48-81
mirek@jckonline.com
KAUSHAL SHAH
91-98-2171-5431
kaushal@kaushals.com
BUSABA THAWEEPHOON
66-2-686-7374
busaba.thaw@reedtradex.com
FOR GENERAL ADVERTISING INQUIRIES, CONTACT ADVERTISE@JCKONLINE.COM
WWW.JCKONLINE.COM/ADVERTISE 17You can also read
