2020 RATE CARD - CONNECTING GOLFERS - GOLFEXPOS
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CONNECTING GOLFERS 2 0 2 0 R AT E C A R D NATIONAL GOLF COURSE OWNERS ASSOCIATION CANADA
CONNECTING GOLFERS
EVENTS OVERVIEW
The South-Shore, Montreal & Quebec GOLFEXPOS are events that mark the beginning of the golf
season in the province of Québec. Over 23,000 golf enthusiasts come to these events to meet with
golf industry stakeholders such as golf courses, travel agencies, manufacturers, golf professionals and
preferred golf destinations.
In 2020, for the first time, these 3 events will take place during consecutive weekends which grants us
unparalleled promotional visibility through our media vehicles.
South-Shore GOLFEXPO
March 14-15, 2020 Set-up: Friday, March 13 3:00pm – 8:00pm
Hôtel Mortagne, Bouchverville, QC Saturday, March 14 : 10:00am – 5:00pm
65 Exhibitors (in 2019) Sunday, March 15 : 10:00am – 5:00pm
5009 visitors (in 2019) Tear down: Sunday, March 15. 5:05pm
Created in 2017
Montréal GOLFEXPO
March 20 – 22, 2020 Set-up: Thursday, March 19 3:00pm – 8:00pm
Place Sports Experts, Laval, QC Friday, March 20 : 10:00am – 7:00pm
105 Exhibitors (in 2019) Saturday, March 21 : 10:00am – 5:00pm
14251 visitors (in 2019) Sunday, March 22 : 10:00am – 5:00pm
Created in 2001 Tear down: Sunday, March 22. 5:05pm
Québec GOLFEXPO
March 28 - 29, 2020 Set-up: Friday, March 27 3:00pm – 8:00pm
Centre de congrès et d’expositions Lévis, Lévis. QC Saturday, March 28 : 10:00am – 5:00pm
55 Exhibitors (in 2019) Sunday, March 29 : 10:00am – 5:00pm
4054 visitors (in 2019) Tear down: Sunday, March 29. 5:05pm
Created in 2015
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CONNECTING GOLFERS
VISITOR OVERVIEW
DEMOGRAPHICS AGES
CONNECTING GOLFERS
MARKETING & MEDIA PARTNERS
The Quebec GOLFEXPOS have teamed up with Quebec’s most influential media outlets in order to
reach the largest numbers of golfers in the province. A mix media buy that includes French and
English coverage on radio, television, print, social media and direct emailing. We work with a
media buyer who is a stakeholder in the golf industry that has a yearly spend of over $2 million
dollars, which allows us to piggy-back on their volume purchase and delivers a 3 time multiple of
our investment in media value.
TELEVISION | RADIO | PRINT | SOCIAL MEDIA | DIRECT EMAILING
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CONNECTING GOLFERS
MARKETING & MEDIA PARTNERS
In order to reach the largest audience base possible, we have organized for the shows to be back-
to-back-to-back weekends which not only allows for continuity, but it also provides us with
unparalleled promotional value that no other consumer driven event can match. All of our
advertising occurs during prime-time on the most listened to, watched and read media vehicles.
Below is a resume of the frequencies for with each of our media partners in 2019, it is to note that
in 2019 there were 2-3 weeks between each event which created a fragmented marketing
campaign that was successful nonetheless.
RADIO ADVERTISING
COGECO Media – 98,5 FM (101 spots)
COGECO Media – 93 FM (30 spots)
Ryhtme FM - 105,7 FM (90 spots)
CJAD - 800 AM (80 spots)
• Each event included 5 On-Air contests to win tickets to the event
TV ADVERTISING
TVA Provincial (44 spots) – Salut Bonjour, TVA Nouvelles, La Dérape
TVA Sports Provincial (60 spots)
RDS Provincial (472 spots) L’Antichambre, Golf PGA, RDS Prime, RDS Sports
PRINT ADVERTISING
South-Shore GOLFEXPO 12 page show guide FORE! inserted in 45,000 copies of the Journal de Montréal
Montreal GOLFEXPO 16 page show guide FORE! Inserted into 49,000 copies of the Journal de Montréal
Quebec GOLFEXPO 12 page show guide FORE! inserted in 53,000 copies of the Journal de Québec
SOCIAL MEDIA
This year we mandated Max Lalonde to create new content and videos for our social media accounts.
Videos were made prior to the event as well as during/onsite. We have a contast reach of 26,000
golfers during peak periods.
DIRECT MAILING
Over the years the golfexpos have grown and with it the database of golfers that want to know more
about our events. We currently manager 15,000 golfers in our direct marketing dtabase and we contact
them through MailChimp.
TOTAL MEDIA VALUE OF GOLFEXPOS CAMPAIGN: $260,000
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CONNECTING GOLFERS
BOOTH/SPACE RATES
• Turnkey: Solid walls, 8’ back and 3.5’ sides, name printed on fascia, 3’ wide counter, 2 stools, carpet, lighting, garbage can and 1 x 110w
plug. Also included, your logo and link to your website on the GOLFEXPO.ca website.
• Space only: Pipe and Drape walls, 8’ back and 3.5’ sides, carpet and 1 x 110w plug. Also included, your logo and link to your website on
the GOLFEXPO.ca website.
• Member rates: All NGCOA Canada members is good standing will benefit from reduced rates. If you are a Canadian golf course and not
yet a member of the NGCOA Canada, please contact to find out more.
South-Shore GOLFEXPO Until Sept. 30 Oct. 1 – Nov. 30 Dec. 1 - Mar. 13
March 14 & 15, 2020
Member Non-Member Member Non-Member Member Non-Member
5’ x 10’ Turnkey $1245 $1515 $1345 $1615 $1415 $1695
5’ x 20’ Turnkey $2000 $2420 $2100 $2520 $2205 $2645
5’ x 10’ Space only $860 1100 $960 $1200 $1050 $1300
Montréal GOLFEXPO Until Sept. 30 Oct. 1 - Nov. 30 Dec. 1 - Mar. 19
March 20 – 22, 2020
Member Non-Member Member Non-Member Member Non-Member
5’ x 10’ Turnkey $1610 $1945 $1710 $2045 $1795 $2150
5’ x 20’ Turnkey $2995 $3565 $3095 $3665 $3210 $3850
10’ x 10’ Turnkey $2595 $3235 $2695 $3235 $2835 $3400
10’ x 20’ Turnkey $3495 $4035 $3695 $4135 $3775 $4345
10’ x 10’ Space only $1965 $2375 $2065 $2475 $2170 $2600
10’ x 20’ Space only $2865 $3445 $2965 $3545 $3115 $3730
Québec GOLFEXPOS Until Sept. 30 Oct. 1 - Nov. 30 Dec. 1 - Mar. 27
March 28 & 29, 2020 Member Non-Member Member Non-Member Member Non-Member
5’ x 10’ Turnkey $1245 $1515 $1345 $1515 $1415 $1695
10’ x 10’ Turnkey $1795 $2175 $1875 $2275 $1990 $2390
10’ x 20’ Turnkey $2350 $2840 $2450 $2940 $2570 $3085
10’ x 10’ Space only $1400 $1700 $1500 $1800 $1575 $1890
10’ x 10’ Space only $1900 $2300 $2000 $2400 $2100 $2520
Multi-show discount: (applied to the booth amount only)
2 shows - 5% | 3 shows - 10% | 4 shows - 15% | 5 shows - 20%
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CONNECTING GOLFERS
EXTRA VISIBILITY
Do you want to standout amongst your competitors? Do you want to be different than your neighboring
booths? Do you want to communicate with thousands of golfers before and during the show? Choose
one or more of the following options:
South-Shore GOLFEXPO Montréal GOLFEXPO Québec GOLFEXPO
Classified Ad in the FORE! 4 Twosomes with cart 6 Twosomes with cart 4 Twosomes with cart
Show Guide! • Valid at all times • Valid at all times • Valid at all times
• Valid for the 2020 season • Valid for the 2020 season • Valid for the 2020 season
• 30 words including logo and • Does not include holidays • Does not include holidays • Does not include holidays
design • Advance reservations necessary • Advance reservations necessary • Advance reservations necessary
Ad in the FORE! Show Guide
• Full page
• ½ page horizontal • $1000 (client dois fournir le ficher) • $1000 (client dois fournir le ficher) • $1000 (client dois fournir le ficher)
• ½ page vertical • $750 (client dois fournir le ficher) • $750 (client dois fournir le ficher) • $750 (client dois fournir le ficher)
• 1/3 page horizontal • $850 (client dois fournir le ficher) • $850 (client dois fournir le ficher) • $850 (client dois fournir le ficher)
• $650 (client dois fournir le ficher) • $650 (client dois fournir le ficher) • $650 (client dois fournir le ficher)
Use of the center stage
• 1 x 45 minutes session
• 2 or more 45 minute sessions • $150 • $150 • $150
• $100 (per session) • $100 (per session) • $100 (per session)
Banner rigging
• Client must provide the banner
and the poles needed for rigging • $175 • $175 • $175
Coupon in the show passport
• Includes design of the coupon
• Recto/verso for Montréal
• Recto only for the South-Shore
and Quebec GOLFEXPOS • $500 • $750 • $350
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CONNECTING GOLFERS
SPONSORSHIP OPPORTUNITIES
Do you want to standout amongst your competitors? Do you want to be different than your neighboring
booths? Do you want to communicate with thousands of golfers before and during the show? Choose
one or more of the following options:
South-Shore GOLFEXPO Montréal GOLFEXPO Québec GOLFEXPO
Major Sponsor To be discussed To be discussed To be discussed
Only Tickets Custom proposal SOLD Custom proposal
Box Office Tickets $1500 $2000 $1000
Center Stage $1500 SOLD $1000
FaceBook LIVE $399 ea. $399 ea. $399 ea.
Driving Range To be discussed To be discussed To be discussed
Putting Contest A Twosome with cart A Twosome with cart A Twosome with cart
every 1/2 hour of the every 1/2 hour of the every 1/2 hour of the
show show show
Exhibitor Lounge N/A $1000 $650
Exhibitor Cocktail $750 $2000 $650
Staff Uniforms $1500 One sponsor for 3 shows
Visitor survey
(after the event) A package valued at $250 A package valued at $250 A package valued at $250
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CONNECTING GOLFERS
THE TEAM BEHIND THE GOLFEXPOS
Mark Fraser
Director, GOLFEXPOS & Manager, National Business Development
Toll Free: 866-626-4262 ext. 48
Direct: 438-968-1130
Email: mfraser@ngcoa.ca
Pierre Pelard
Regional Director (QC) & Assistant to the Director GOLFEXPOS
Toll Free: 866-626-4262 ext. 35
Email: ppelard@ngcoa.ca
Québec Chapiter Advisory Board
President - Nadia DiMenna Director – Dany Beauségour
Owner & General Manager, Centre de golf Le Versant Co-Owner & General Manager, club de golf Le Sélect
Vice-President - Luc Dupont-Hébert Director – Pierre-Luc Paquette
General Manager, club golf Lac Carling Co-Owner & General Manager, club de golf de Saint-Césaire
Secretary / Treasurer– Pierre Bernatchez Past-President - Daniel Pilon
General Manager, club de golf de l’Auberivère Owner, club de golf St-Zotique
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