2020 RUGBY ONTARIO OPERATIONAL PLAN
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RUGBY ONTARIO OPERATIONAL PLAN 2020 Approved: January 12, 2020
VISION AND MISSION STATEMENT
VISION
Lead the sport of rugby in Ontario into a new era of growth through increased
participation, community involvement, sound administration and successful player
development
MISSION
To establish a stronger identity for rugby in Ontario by promoting the sport’s
core values and by fostering a culture of inclusiveness and excellence on and off
the field of play
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 2 |
STRATEGIC FRAMEWORK: PILLARS
1 2 3 4 5
COMMUNITY HIGH COMMERCIAL FINANCE/ GOVERNANCE
RUGBY PERFORMANCE ADMIN
PAGE 4 PAGE 17 PAGE 38 PAGE 47 PAGE 53
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 3 |
PILLAR 1: COMMUNITY RUGBY
VISION: Grow participation in partnership with all stakeholders in Ontario
COMMUNITY RUGBY PILLAR AT A GLANCE
KEY RESPONSIBLE 2019 TARGETS 2019 ACTUALS TO 2020 TARGETS
FOCUS AREA KEY ACTIVITIES PERFORMANCE STAFF 31 DECEMBER
INDICATORS
Coach • Ensure that Ontario • Increase Coach • 420 coaches • 576 coaches • 570 coaches
Development coaches are properly number of Coordinator registered with registered with registered with
registered and completed registered RC and RO by RC and RO as of RC and RO by
Rugby Canada’s Coaches by Dec December 31 Dec
PlaySmart initiative 20% by 2020
(Develop database to
establish a baseline of all
coaches across Ontario).
• Recruit, develop and
retain coaches that will
support the growth of
rugby.
• Implementation of an Coach • 12 NCCP • 17 NCCP • 14 NCCP
adequate amount of Coordinator Community Community Community
coach education clinics Initiation/World Initiation/World Initiation/World
through a targeted and Rugby Level 1 Rugby Level 1 Rugby Level 1
strategic approach. courses courses courses
conducted by scheduled conducted by Oct
Oct
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 4 |
• 4 NCCP Comp • 3 NCCP Comp • 5 NCCP Comp
Intro/World Intro/World Intro/World
Rugby Level 2 Rugby Level 2 Rugby Level 2
courses courses courses
conducted by scheduled conducted by Oct
Oct
• Provide Professional Coach • 6 Professional • 6 PD sessions • 6 Professional
Development across the Coordinator Development (Coaching the Development
province that will assist in Sessions Female Athlete Sessions
the development of conducted by Conference, TRI conducted by Dec
coaches (club, school and Dec Unified Rugby
Post-Secondary Education Enabler
Associations). Workshop, 3 Intro
to tackle
Workshops, Injury
Prevention
Workshop)
• Provide 7s specific coach Coach • 2 World Rugby • 3 World Rugby • 2 World Rugby
education programs. Coordinator Coaching Coaching Sevens Coaching Sevens
Sevens Level 1 Level 1 courses Level 1 courses
conducted by scheduled, all conducted by
Nov cancelled due to Nov
low registration
numbers
Match Official • Ensure that Ontario • Increase Match Official • 220 match • 210 match • 225 match
Development match officials are number of Coordinator officials officials registered officials registered
properly registered and registered registered with with RC and RO with RC and RO
completed Rugby Match RC and RO by as of December by Dec 2020
Canada’s PlaySmart Officials by Dec 31.
initiative (Establish 20% in 2020
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 5 |database of all match • By 2020,
officials across Ontario). develop a
• Recruit, develop and core group of
retain match officials that 7s Match
will support the growth of Officials
all forms of rugby.
• Implementation of an Match Official • 10 World • 11 World Rugby • 14 World Rugby
adequate amount of Coordinator Rugby Match Match Official Match Official
match official education Official Level 1 Level 1 courses Level 1 courses
clinics through a targeted courses (Ottawa, Toronto, conducted by Oct
and strategic approach. conducted by Brantford, • 2 World Rugby
Oct London, Match Official
Burlington, Level 2 courses
Guelph, conducted by Oct
Peterborough, • 1 World Rugby
Walkerton, Coaching of
Ottawa, Markham Match Officials
x 2). Level 1 course if
• 2 World Rugby • 1 World Rugby required
Match Official Match Official conducted by Oct
Level 2 courses Level 2 course
conducted by completed on
Oct May 4 & Aug 17.
Determined only
one was required.
• 1 World Rugby • 1 World Rugby
Coaching of Coaching of
Match Officials Match Officials
Level 1 course Level 1 course
if required delayed –
planned for 2020.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 6 |conducted by
Oct
• Provide Professional Match Official • 6 Professional • 8 Professional • 6 Professional
Development across the Coordinator Development Development Development
province that will assist in Sessions held Sessions held Sessions held (15s
the development of our (15s and 7s) by (London (2), and 7s) by Oct
match officials. Oct Markham (2),
• Provide 7s specific match Peterborough
official education Toronto (2),
programs Burlington)
• Research and develop a Match Official • National Plan to • Ongoing - • National Plan to
Long Term Official Coordinator be develop by working with be develop by
Development Plan. Rugby Canada Rugby Canada on Rugby Canada to
to be adopted Plan be adopted by
by Rugby Rugby Ontario
Ontario
Youth Rugby • Make safe, fun and • Rookie Rugby Rugby • 100% of RO • 29 summer • 20 Rookie Rugby
inclusive programming available to Development clubs with interns hired in Summer Interns
available to all Ontario 100% of RO Manager Minor May by May.
rugby clubs (e.g. Rookie clubs. Programs • A full time
Rugby) at Stages 1-4 of continue regional Rugby
the LTAD model. access to Development
Rookie Rugby Officer working
• 30 Rookie with 4-6 clubs in
Rugby Summer a region in
Students by Ontario.
May
• Introduce an additional • Create u19 Manager - • Rugby Ontario • Rookie Rugby • Rugby Ontario to
tier from senior high male and Competitions, to administer Festivals held in administer all
school to senior club all male and Brantford, male and female
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 7 |rugby, increase retention female 15s Events and female junior Hamilton, junior
rate of high schoolers. leagues Marketing competitions Oakville, Whitby, competitions by
by Nov Fergus, Kingston, Nov
• Establish an Peterborough (9 • Engage a wide
advisory festival series), variety of club
committee of Sarnia, Toronto. representatives
regional • Program to assist in the
representatives launched in on-going review
to assist in Markham, not and development
development enough of junior
of junior participants competition
competitions structures by Dec
registered.
by March. 2020.
• 2 completed
(Oshawa &
Belleville), 3rd
planned
• Instructor
Training
Sessions held
with McMaster
U, Durham DSB,
Brock U,
Markham Irish
RFC and Shape
up (2 sessions).
• Develop a youth pathway • Regionally Manager - • Rugby Ontario • Administered all • Rugby Ontario to
that provides the based Competitions, to administer male and female administer all
opportunity for every competitions Events and all male and junior male and female
player at both 7s and 15s established Marketing female junior competitions junior
to participate and at U14, U16 competitions competitions by
& U18, male by Nov Nov 2020.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 8 |progress to the higher & female, 7s • Conduct four • TIRF 7s (Toronto), •
age groups. and 15s Fall 7s series QMeta Cup
club (Brantford), Whitu
tournaments 7s (Ottawa),
Belleville 7s.
• Work to develop rugby in • Establish Rugby • Two mixed- • Mixed Abilities • Develop Mixed
non-traditional rugby clubs Development abilities rugby rugby programs Abilities rugby
communities (e.g. or community Manager programs held in Whitby plan with the
Northern Ontario, programs in established by (Abilities Centre) Abilities Centre
indigenous communities non April and Ottawa to link mixed
etc). traditional • Partner with an • Working with abilities athletes
rugby indigenous Iroquois Roots to club rugby by
communities organization Rugby to Dec
by Dec continue to • Continue to
develop and develop
partnership with
grow their
indigenous rugby
programming
organizations by
Dec..
Recreational • Provide non-contact • Recreational Rugby • Grow non- • Burlington and • Offer 2 non-
(Non-contact) playing opportunities rugby Development contact rugby Ottawa Flag contact rugby
Rugby across all age groups and represents Manager programs by House Leagues programs in the
both genders beyond 10% of all running 2 new successfully ran province by
minor level in accordance registered sites by December.
with “Active for Life” players by December
stage of the LTAD model. 2020
Club Rugby • Conduct male and female • All clubs Manager - • 16 clubs • 14 Round League • 16 clubs
senior provincial Leagues provided with Competitions, participate in and 4 Round Cup participate in
& Cups. the Events and Men’s competitions Men’s Provincial
opportunity to Marketing Provincial • Leagues & Cup by
enter teams • May
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 9 |into relevant Leagues & Cup • 8 clubs participate
leagues. by May in the OWL &
• 8 clubs • 10 Round League OWL Cup by May
participate in and 3 Round Cup
OWL & OWL competitions
Cup by May
• Foster and support • By 2018, Manager - • Ongoing • Review • Establish regional
competitive and regionalize Competitions, review of undertaken and playing structures
recreational regional 15s rugby Events and regional 15s revised 2020 for all Junior Age
Leagues. season. Marketing rugby structure. men’s structure Grades by May
• Regionalize club play; established 2020.
more games + less travel. • Expand to • 6 Junior Regions • Research, develop
regionalize all ran supporting and implement 2
junior leagues 123 Junior Teams new initiatives
where possible in 2019. that create more
by Nov playing
opportunities for
Junior Club
members by Dec.
2020.
• Provide administrative • RO Policies Director of • 2018 RO • 2019 Operations • 2019 RO
support to clubs to and Administration Operations Manual Operations
ensure they meet all Procedures and Member Manual distributed to Manual reviewed
Rugby Canada and Rugby clearly Services reviewed and Clubs and and 2020 version
Ontario policy communicate 2019 version publicly available provided to all
requirements. d to all RO provided to all on Rugby Ontario Clubs and
clubs. Clubs and website published on
published on website by March
website by
March
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 10 |• Provide assistance to • Provide Game Director of • Conduct 6 • 7 Workshops • Conduct 8
clubs to develop and development Administration Growing the completed in growing the game
promote rugby in their resources and Member Game Owen Sound, workshops across
local area (attracting (e.g. Club Services Workshops London, Ontario by June
schools with various Resource across Ontario Waterloo,
growing the game Manual) to RO Rugby by June Hamilton,
strategies) Clubs. Development Toronto, Ottawa,
Manager Peterborough
• Review RO • ONGOING • Establish and
Club Resource implement a Best
Manual. Practices Sharing
Provide revised network resource
document by with and for Clubs
Dec / Branches
• Meet with 3 • ONGOING – 2
clubs to completed
develop a club (Oshawa &
growth strategy Belleville), 3rd
planned
• Develop strategies with • By 2020, Rugby • Consolidate • Continued work • Consolidate 2019
clubs to attract non- partnerships Development 2018 with current partners by Mar.
traditional participation developed Manager partnerships partners from
groups depending on between non- 2018
clubs operating region. traditional (Their
communities Opportunity,
and identified MLSE Launchpad)
Rugby • Identify an • New partnerships • Identify 3
Ontario clubs additional three established additional
partnerships for (Working with Fit partnerships to
developing Spirit, Scripture develop rugby in
rugby in non- Union, Shape-up Ontario by Q3.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 11 |traditional and True North • Deliver an
communities by Camps) Olympic
July marketing /
activation
campaign in
conjunction with
Rugby Canada
and the PSOs.
• Increase two-way • Maintain Communications • 2019 • Completed • 2020
communication and database of and Marketing Communication Communication
promotion channels with club contacts Coordinator Database Database
and between clubs. • Utilize completed & completed &
communicatio circulated by circulated by end
n features of end of February of February
competition
management
software to
effectively
communicate
to invested
parties
• Research and develop • Identify & Director of • Individual • Every RO Member • Individual profile
financial support provide clubs Administration profile Club provided provided to each
initiatives and new with potential and Member provided to with a grant RO Club on 2019
funding technologies for grant and Services each RO Club opportunities opportunities by
clubs. fundraising on 2019 profile. June (Grants
opportunities opportunities Connect)
by June (Grants
Connect)
• Develop an entire season • By 2017, Manager - • Add another • Conducted in • Conduct 4 Fall
of Fall age-grade rugby launch 7s Competitions, Club run 7s Belleville ON Series
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 12 |7s tournaments operating specific Fall Events and tournament in September 21/22, tournaments that
across Ontario. tournament Marketing September 2019. lead into a
calendar. 2019 • Tournaments Provincial
• By 2018, • Finalize Junior conducted in the Championship by
develop Club 7s tournament Fall November 2020.
Fall 7s point schedule by • Finalize a Junior
based series June 2019 7s Tournament
schedule by June
2020.
• Work with
member clubs
and branch unions
to establish a
series of regional
7s competitions
that complement
the existing Fall
7s Series.
• Research and develop a • By 2018, Manager - • Establish Senior • Senior: in Feb • Finalize Senior
shorter 15s rugby season research and Competitions, Provincial and • U13: in Mar and Junior 15s
to accommodate a longer propose Events and junior season • U15 – U19: in May season formats by
7s season which will cater regional Marketing formats and end of Q1.
to both senior and age- provincial schedules by
grade members. men’s Feb
schedule.
• Launch program to • By 2020, Manager - • On-going • Review • On-going review
streamline club develop an Competitions, review of undertaken, 2020 of Competitions
competitions, through an endowment Events and Competitions revisions planned management
easy to use software to support Marketing management • On-going platform with
platform. clubs. platform with communications clubs and key
clubs and key with club stakeholders
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 13 |stakeholders stakeholders and throughout the
throughout the platform 2020 season.
2019 season. developers to
better service
membership.
Player Welfare • Implement Rugby • Completion of Director of • Concussion • DELETED - Focus • All registrants
Canada’s Play Smart Play Smart is a Administration management redirected (and their
initiative across the requirement and Member WR online towards the guardian if under
Ontario membership. of all Services course implementation of 18) required to
registrants completed by the Rowan’s Law review the
(and guardian an additional requirements of Ontario Ministry
if under 18) by 20% of match the Ontario Concussion
2020. officials and Ministry. Awareness
coaches Resources and
• Double the • DELETED - 88% Rugby Ontario
number of of registered Concussion Code
people from coaches and 91% of Conduct.
Barrhaven of registered • Blue Card
Scottish and match officials Initiative to be
Sarnia Saints to have completed introduced into all
complete by the Rowan’s Law Rugby Ontario
Dec requirements. sanctioned
• Identify and • DELETED - All leagues by June
engage 3 new player
additional clubs registrants under
to engage in 26 (and their
2019 by Mar guardian if under
18) required to
revenue
Concussion
Awareness
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 14 |Resources and
Concussion Code
of Conduct.
• Identify, establish and • Partnerships Director of • Engage • Holland Bloorview • Continue with
maintain partnerships established Administration Holland engaged with a Holland Bloorview
with organizations with with and Member Bloorview by view to a partnership in
relevant expertise in the organizations Services Oct with a view continued 2020
area of player welfare. specializing in to extending partnership in
concussion partnership 2020.
and drug beyond 2019
education and • Engage • ONGOING –
management. Parachute Planned for 2020
Canada with a
view to
developing a
partnership by
Dec
• Organize and provide • Develop and Director of • Conduct three • Face to face • Blue Card
access to player welfare introduce Administration face to face sessions Education
educational player welfare and Member community conducted in July Campaign to be
opportunities. education Services sessions plus in Guelph for RO undertaken
through RO online Junior Provincial (online and 6 to 8
social media concussion teams and in face to face
and face to education September in sessions) by May
face methods programs by Toronto for 9
Sep TDSB schools.
Technology • Implement a proven • By 2017, Manager - • Sportlomo • ONGOING- • SportLomo
competition platform to introduce a Competitions, platform SportLomo processes
streamline branch union proven Events and introduced in upgrades being reviewed for
league management. competitions Marketing 2017 introduced for both the
management both the registration and
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 15 |• Empower volunteers with platform to be Director of registration and league
the implementation of a utilized by all Administration league management
single competition branch and Member • management platforms by Dec
management platform unions. Services platforms
which will manage all • Pilot undertaken
aspects of club • Pilot Blue Card in Marshall and
competitions including system for OWL Leagues. 6
but not limited to; match concussion Blue Card cards
management, reporting by issued in the
match/injury reporting, Sep Marshall league,
roster form database 0 blue cards
development and issued in OWL.
streamlined club
communication.
Overall • Through a combination of • By 2020 Rugby • 1% increase in • Seniors 5% • Status quo for
participation in all of the tactics above, expand Development senior, 5% decrease, Juniors senior, 5%
Community expand rugby registered Manager increase in 6% increase, increase in junior
Rugby participation within rugby players junior and 15% Minors 11% and 5% increase
traditional clubs, as well by 20% Director of increase in decrease. in minor
as establishing new rugby Administration minor registrations by
clubs and participation and Member registrants by December.
models Services Dec
• Acknowledge • Conduct Hall of • 262 people • Conduct Hall of
outstanding contributions Fame & Annual attended annual Fame & Annual
by members of the rugby Awards dinner, 7 HOF Awards program
community program by inductees, 13 by Nov
Nov annual award
winners
recognized.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 16 |PILLAR 2: HIGH PERFORMANCE
VISION: To develop national leading representative and player development programs, that consistently produces high performance 15s and 7s
athletes.
HIGH PERFORMANCE RUGBY PILLAR AT A GLANCE
KEY RESPONSIBLE 2019 TARGETS 2019 ACTUALS TO 2020 TARGETS
FOCUS AREA KEY ACTIVITIES PERFORMANCE STAFF 31 DECEMBER
INDICATORS
• Significant investment to • By 2020, 50% High • Expand winter • London site • 4 winter academy
achieve success on the of all national Performance “Program” established in program sites
national scale (7s & 15s). squads are Manager Academy to partnership with (London, Guelph,
• Establish a clear pathway made up of London MasterClass Whitby, Ottawa)
from Junior to Senior Blues Ontario (supporting Rugby. by Nov.
Programs. athletes. Guelph, Whitby
and Ottawa) by
Nov • RO to feed 3 to 5
• Add “elite” • CSIO Partnership players to the
training sites at in Ottawa and Arrows Academy
selected Guelph through U19
universities for established. Sr. program By Dec
our top Men’s
national Developmental
prospects by Team
Mar (coordinated with
U of T in
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 17 |partnership with • 100% of Provincial
RO) followed the athletes will be
Toronto Arrows assigned ETS
Development Training App for
Program. Summer & Winter
• Expand • Partnership with Programs by Nov
partnership CSIO has
with CSIO to expanded to 70
include men athletes.
and potential • Increased funding
“tight-five” with OPHSI as we • OPHSI
national level are now a Tier 2 partnership to
prospects by sport. cater for 70
Mar. athletes by Nov
• 50% of all 2019 • Complete: • $76K investment
National Team Canada U18 Men’s received from
squads are to 7’s (75%) OHPSI for HP
be made up of Canada U18 Men initiatives by Dec
Ontario players 15’s (TBD)
by Dec. Canada U20 Men
15’s (30%)
Canada U18 Women
(TBD)
Canada Men World
Cup (35%) • 35% of National 15s
Canada Women 7’s men’s players by
(47%) Dec
Canada Women 15’s • X% of National 7s
men’s players by
(30%)
Dec
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 18 |• 2020 Pre- • Completed all • 60% of National 7s
budgets set by pre-budgets U18 Men’s players
Dec. by Dec
• Execution of • Expanded • 55% of National 15s
U18 Men’s players
Winter number of
by Dec
“Program” at athletes in
• 35% of National 15s
Guelph, Whitby program by 30%. U20 Men’s players
and Ottawa by 2019/20 Cycle by Dec
April Initiated: Focus
on Elite Provincial • 50% of National 7s
Players and New Women’s players
Identified HP by Dec
Athletes. • 35% of National 15s
Anticipate lower Women’s players
by Dec
numbers but
• 45% of National 15s
higher quality.
U18 Women’s
• Establish 3-year • 3-year contract players by Dec
partnership signed. • x% of National 7s
with ETS by U18 Women’s
March players by Dec
• Establish • Ontario Central • x% of National 15s
“Fields” HP used Whitby Women’s U20
partnership Fields June/July players by Dec
with the Town and August. • Identify 180
of Whitby by Major cost athletes for the
Mar savings…excellen RO the Winter
t facility. Academy by Jan.
• ETS partnership
for provision for
S&C services for
all junior HP
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 19 |programs
maintained by
Sep.
• Field partnership
with Town of
Whitby to include
goal posts on
Victoria training
fields by Dec
• Continue to develop a 5 • By 2020, High • Support U16 • 2019/20 RO • Identify the top
year aligned representative establish Performance and U18 Pathway Finalized 60 male and
pathway program. separate Manager development and Initiated in female 15’s
streams for pathway for our Q3. players in each
15s and 7s 7’s program Jnr. age group by
focused based at Jun
athletes. regional • Identify the top
academies by 36 male and
Nov. female 7’s players
in each Jnr. age
• Continue to • Partnership with group by Jun
develop 15’s MasterClass •
regional Rugby for Winter
program with Sessions.
expansion into Engagement with
London area by Southwest U17
June. group for Guelph
Cross Border
Series.
Recruitment of
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 20 |London Based
Coaches to
Provincial
Programs. • Identify 12 to 15
• Establish direct • Arrows are U18/U19 male
pathway from continuing to players that will
Ontario U18 to develop their feed directly into
Junior Arrows Academy. U19 the Canada U20
(U19) to Arrows Ontario Team will 15’s Program by
Academy (U23) remain Jr. Blues. Sep
by June U18 and U19
Programs will train
together in 2020.
Developing
blueprint with
respect to ID of
Talent for Arrows.
• Ongoing • Excellent
partnership partnership that
with RC / CSIO will be expanding. • Maintain RC/CSIO
to identify our Athletes Selected. partnership
best national Meeting with RC growth by
level and CSIO to identifying 20 to
candidates by allocate funds for 24 players for
December. 2020. elite U14/15 male
Performance and female 7’s
Analyst added. and 15’s
programs by Mar
• Support our • ONGOING - ETS
elite athletes support • With RC, identify
by providing established. No the top 5 to 10
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 21 |regional formal link with 15’s players to be
university Universities has partnered with
training sites yet to be set. their nearest
supported by Continuing to rugby university
ETS/University examine. program to
S&C and support off-
Coaching season training
partners by and development
Mar by Dec
• Solidify regional hub • Operate all High • Maintain U15, • Completed Q2 • 240 junior
identification and provincial hub Performance U16, U17 and regional athletes
development model. programs at Manager U18 Boys and will be selected to
full capacity. Girls programs “AA” and “AAA”
(18 Teams x at Central and teams for 15’s HP
24 Players) Western competition
Regions by Jun season by Jun
• Expand Ottawa • EORU executed • ETS/CSIO to
and Ottawa undertake two
London/Sarnia programing in combine testings
regions to U16 2019. for the 180
and U18 Boys London/Sarnia is identified Winter
and Girls by still at Academy players
Jun development by Apr.
(16 teams in stage. U17 • Arrows staff to
total) engagement at provide one PD
Guelph. London development
Winter Training session for all RO
Site established. Provincial
• Rugby Canada • Undertaken Nov coaching staff.
to execute 3 30 • Five “AA” teams
combine tests (3 male, 2 female)
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 22 |(40, Jumps and will compete at
Bronko). Eastern National
by Aug
• ETS to • Undertaken Nov • Five “AAA” teams
administer all 30 (3 male, 2 female)
other testing at will compete
Whitby Dome against elite
by Nov. competition by
• Establish • ONGOING – Aug (UK/USA)
working Goal: To work • HUDL video
partnership hand in hand with analysis system to
with Toronto Arrows Academy be used by 100%
Arrows for all for coach of Provincial
technical development. teams by Dec
training by Jun. • Performance
• All provincial • U16 & U18 male Analyst to be
teams selected and female teams hired by RO/CSIO
as “Regional competed in to work with HP
Teams” will Eastern Nationals Programs (paid
compete at in Kingston in through OPHSI
Eastern August. grant) by Jan.
Nationals by
Sep.
• All provincial • HUDL video
teams will system sharing of
utilize HUDL all training
video analysis sessions and
system. game play.
• All players will
have access to
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 23 |The Rugby Site • All athletes have
technical access to The
streaming. Rugby Site
• Increase high level playing • Identify and High • Continue EIRA • Completed EIRA • Continue EIRA
opportunities for provincial develop Performance series at Series in July series for all 15’s
teams. playing Manager Guelph male teams at
relationships University by Guelph University
with rugby July. by July.
organizations • EIRA series • DELETED - • U16/U18 Girls15’s
outside expanded to Games vs. Stars teams to play
Ontario include U16 Academy (USA) Mid-West USA by
and U18 that were July
Women’s scheduled did not • 40 matches across
competition by take place. Stars 10 Jnr. Provincial
July. pulled out. programs against
• Introducing • Over 40 UK international
matches v UK touring side touring teams by
touring teams games scheduled Sep
to provide for our RO Age
extra Grade Teams.
competition by
Sep
• Jr. Arrows • DELETED - Stars
(U19) to Academy (USA)
compete at pulled out from
Guelph vs. U19 series at the
EIRA and a last minute.
series of
exhibition
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 24 |games in • Ontario to host
preparation for Canada U19 male
CRC in August 15’s
2019. Championships at
• Adopt regional • Teams selected / Guelph University
model for U20 Eastern National by Aug
and Senior Tournament
Women by Sep completed. Silver
to match Medalists.
revised RC
structure
• Sr. Men to be • RO established
represented at “Senior Blues
RC Nationals Development
by Arrows Team” to
Academy. represent at
(Partnership) by Eastern Canadian
Sep Championships
(Halifax July Long
Weekend). Very
successful
summer with
Silver Medal.
Establishment of
Arrows Academy
to replace Sr.
Blues
Talent • Standardized selection and • Depth chart High • Work with RC • RO HP staff • Depth Charts
Identification talent ID criteria. of provincial Performance to establish attended RC HP developed for all
• Develop position profiles and national Manager updated player Summit. 3-year 10 Jnr Provincial
documentation (15s/7s). team athletes selection and plan established.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 25 |to be talent ID age grade
produced criteria by Mar. programs by Sep
each year. • Provide • ONGOING: • Individual
• All talent provincial Working with RC Performance
identification coaches with to provide Plans (IPP’s)
documents position profile coaches with developed for
accessible via documentation update Age 100% of players in
Rugby for all winter Grade standards the 10 Jnr
Ontario sessions and (S&C) and skill Provincial age
website April Regional level grade programs
Identification expectations. by Sep.
sessions by Provincial Head
Apr. Coaches Meeting
held in November
to examine needs.
• Maintain/updat • All IPP’s done
e all provincial post ECRC. Depth
player IPP’s Charts established
and Depth at Head Coaches • 100% of HP
Chart Rankings Meeting. Coaches to be
and make them provided with
available to RC age/gender
programs (7’s specific standards
and 15’s) by for S&C testing by
Sep. Apr
• Establish model/network for • Identify and High • Establish • DELAYED - Hope • Establish Regional
talent ID personnel across engage Performance Regional YDO’s was to establish at coaches network
Ontario individuals to Manager for West, the start of Q3. for West, Central
• Establish 7s ID Pathway. support talent Central and Finances and East Regions
East Regions in in support of 15’s
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 26 |ID across the support of 15’s presently not and 7’s regional
province and 7’s available. programs by Mar.
• Identify and regional
engage 7s programs By
specific Mar.
individuals • Utilize Ontario • DELAYED -
Summer Summer Games
Games if held not conducted in
in 2019 (U17 2019. Pushed to
Regional Based 2020. • 2 to 4 Provincial
Competition) team coaches to
as talent attend 2020 OSG
identification competitions in
for Ontario U18 London to identify
Program by Jul potential U15 and
U17 male and
female players for
Provincial age
grade programs
(7’s and 15’s) by
Sep
• Establish greater links with • By 2020, all High • Establish • Delivered digitally • Undertake Poster
Post-Secondary Education major Performance School and to all schools and Promotional
Associations to identify identified Manager Club Poster clubs. campaign with all
players for senior provincial school, club Promotional RO Clubs and
programs. and Post- campaign to identified High
Secondary recruit new School to recruit
Education athletes and new athletes by
Associations elite athletes • Engaged a Mar.
events to be from other “Coaches
attended by sports by Mar. Workshop” as
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 27 |provincial ID part of our final • Provide TWO
staff. • All RO Winter combine session. coach workshops
Academy in conjunction
sessions will be with the RO HP
open to all Winter Academy
High School By Mar
and Club • 10 new videos to
Coaches by be added to
April. Coaches Corner
• Continue to • Total of 10 new for 2020 by Dec
develop videos add as of
“Coaches October 2019.
Corner” Video
site for all club
and high
school coaches
by Dec.
• Continue HS • Ongoing.
coaches talent Coaches will
ID network by recommend all
June. new Winter
Academy Athletes
with Application
Process.
• Work with • Ongoing: Co-
University ordinated by Cory
Coaches Hector (Arrows)
Network for for Men. Ontario
players Blues Women’s
identification Coaching Staff.
(Jr. Arrows and
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 28 |Arrows
Academy) by
Dec
Player • Ensure all athletes engaging • By 2020, have High • All provincial • ONGOING • 100% of
Development with provincial rep teams 4 high Performance athletes will be Numerous touch Jnr.Provincial
have strength and performance Manager monitored/lead points have been players will be
conditioning provision. training by our ETS established monitored/lead
• Utilize state of the art centers active training and/or executed by ETS by Dec.
technology to support in Ontario. partners by for 2019 and
province wide athlete • By 2020, 50% Dec. expanding in • Jnr. Provincial
development. of all 2020. Combine players to be
• Develop a year round nationally #1 conducted supported for
individual player carded rugby November 30th. S&C services by 6
development program for athletes are University sites by
high potential/high Ontarians. Dec
performance athletes. • By 2020, 90%
• Develop 7’s specific player of all athletes • Conduct 8 Winter
development program involved in Academy Training
aligned with RC provincial individual Sessions (15’s and
Canadian Sevens Academies player • Athletes • ONGOING - Still 7’s) by Apr
• Develop curriculum of development supported by in consultation
excellence for player program, will Ontario phase, has yet to • Establish
development programs. be achieving University be established. partnership with
• Continue to develop 7s Rugby Partners CSIO to execute
specific athletes through Canada (regional) By elite 7’s
alignment with Rugby fitness Dec. tournament and
Canada Regional standards. coach
Development Centers. development
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 29 |• Maintain the • ONGOING - weekend in
year- round RO “One Calendar Kingston (March)
development Approach”
program: Completed for
2019/2020
season.
• Winter • 2018/19 in April.
Academy Commenced
Training 2019/20 in
Sessions (15’s November
and 7’s) Nov- •
April:
• 7’s • Vancouver 7s (F)
Competition Tropical 7s Florida
Window: Mar- (M & F)
July
• 15’s • Eastern Nationals,
Competition EIRA series
Window: April-
August
• 7’s Club/Elite • Fall 7s Series
Competition:
Sept-Nov.
• Support 7’s • RO Top “60”
specific established.
regional camps Camps and
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 30 |and training Regional Training
(RO and CSIO) Sites/Dates
by Dec established and
began in
November.
• Develop RO • ONGOING - Not
“Tight Five” yet established.
program in
partnership
with Ontario
Universities by
Dec.
• Establish • Ontario U16 Girls
partnership England Tour
with Hartpury November 2019.
College (UK) Training based at
for PD Hartpury College.
opportunities PD opportunity
and hosting for for staff with
boy’s U16 Hartpury RFC.
tour/Academy
exchanges by
Nov
Elite • Identify developmental • In 2017, plan High • Execution of • Inclusion of • Conduct U of G
Competition windows to place high regional Performance UofG / EIRA touring sides EIRA competition
Environment potential athletes into representative Manager competition by improved event. for 5 “AAA” Jnr.
performance level competition. July. teams (3 male and
competition. • By 2020, • Hosting • Excellent event. 2 female) 15’s) by
launch 4 Eastern Over 700 athletes July
funded Canadian participated.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 31 |• Develop and maintain HP regional Championships Excellent showing • 5 “AA” Jnr. teams
programming for identified representative at Queen’s by Ontario Men: (3 male and 2
regional athletes. Men’s and University Aug. U16 and U18 female) to attend
• Develop a regional Women’s 19-25th. Gold Women: ECRC in
representative program teams. U16 Gold /U18 Newfoundland by
across Ontario • Identify and Silver Aug
• Enhance support system to a develop
wider base of sub provincial support • Participate in • Excellent U19
rep team athletes (Nutrition, system and CRC’s Men u19 Event. Ontario
S&C, Athlete Assistance). resources for by Aug undefeated in
athletes. pool play. Silver • Host men’s CRC
Medalists. U19
• Participate in • Quebec City Championships at
Eastern Hosted. Silver Guelph University.
Canadian Medalists. in July 2020
Championships Excellent • Participate in
: Sr. Women event/developme Eastern Canadian
and Men by nt opportunity. Championships
Aug. Push to maintain for Sr. Women in
for 2020. June 2020.
• Double # of • Played over 40
incoming tour tour game
games by as all fixtures.
levels by Sep
• Introduce 2 • Sr. Women
inter-regional Games
matches per Completed.
team by Sep.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 32 |• Expansion of • Toronto / Plan to
7’s Elite move tournament
program to to July Long
include Weekend 2020.
Northern 7’s
Series (July
2019- Toronto)
• Support Elite • INCOMPLETE -
Athlete Not yet
Training at established.
Regional
University Sites
by Dec.
• ASAD to • 10 Videos
continue to Completed.
drive RO Technical content
Coaches driving age grade
Corner PD and program.
Video
Production by
Dec
• Support the development of • Support key High • Establish a • Completed. • Maintain a clear
Ontario 7s series program volunteer Performance clear player 7s Presented to player 7s pathway
and Rugby Canada Elite groups to Manager pathway from athletes for the from club to
competitions. facilitate the club to country start of Q3 as part country by Dec
Ontario 7s by Mar of ECRC
series. Pathway/Next
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 33 |• Align HP 7s Steps
program to Presentation.
RC Regional • “One Calendar”
Development Pathway
Centers to presented to
support athletes for
athletes and 2019/20 season.
competitions.
• Research other Provincial • Research and High • Establish direct • Partnership • Consolidate
Sport Organizations meet with Performance partnership established. partnerships with
representative programs, current high Manager with the Arrows meeting Ontario Soccer
develop a model for performing Toronto Arrows October 2019 to and Ontario
successful competition and provincial and by Mar. discuss Academy Basketball
development. national sport and linkage. • Identify a 3rd
organizations • Continue to • Meeting with Ontario PSO to
to review and communicate Basketball examine best
discuss with Basketball Ontario and CSIO practices in HP
representative Ontario - with respect to programming.
programs. ongoing. program
execution and • Continue to build
support partnership with
(September Arrows through
2019). Will 2020.
continue
dialogue.
• Arrows meeting
October 2019 to
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 34 |discuss Academy
and linkage.
• Reach out to • Met with Ontario
TFC with Soccer Q1.
respect to Sharing of best
developing a practices.
U23 Academy
by Apr.
• Engage clubs to nominate • Process High • Continue to • Ongoing: • Engage 100% of
players, coaches, managers developed Performance broaden our Increase in Talent RO Member
and match officials to and Manager recruiting base ID network. U14 Clubs with a view
support regional implemented for Provincial Club Coach Player to broaden our
representative leagues. to obtain Level coaches ID for our U15 recruiting base for
required and managers Winter Academy Provincial Level
information by Dec. coaches and
from clubs managers by Dec.
Staff • Recruit/Retain HP and S&C • Create 2 High • Produce 20 RO • Ongoing: 10 • 10 new videos to
Development staff to facilitate professional Performance Coach’s Corner completed by end be added to
developmental HP development Manager Videos with of Q2. Re- Coaches Corner
programs. opportunities supporting engagement to for 2020 by Dec
per year technical begin start of Q3.
targeted at documents by
provincial Dec. • Conduct two new
coaches. • All Ontario • Ongoing: 30 HP staff
based club, coaches attended development
school and development workshops by
representative session at Dec?
coaches and Combine #3. Re- • 100% of HP
management engagement for coaches and
staff invited to first session on managers invited
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 35 |attend any November 30th to attend the
Rugby Ontario and all other Core Queen’s 2020 HP
Session by Skill sessions. Rugby
Dec. Conference by
Feb
• Support RO • Staff attended
staff to attend Queen’s
three PD Conference.
opportunities. Rugby Site
(Queen’s Membership.
Conference) by • Staff worked with
Dec Hartpury RFC on
November Tour.
• Develop a network of high • Identify and High • Engage 18 • Sr. Women • Invite 2 NSM and
level coaches to facilitate a recruit Performance Ontario and/or players lead 5 2 NSW players to
consistent regional coaches in Manager Canadian sessions with attend two Winter
representative program. key areas of Players to Academy (paid Academy session
• Identify and develop specialism – deliver position $150 per session). as role models
specialist skills coaches to Scrum, specific skill 3 players and coaches for
deliver specialist sessions to Throwing, training to our coaching at Girls our young
provincial teams, clubs, Scrum half age grade clinic (also paid). athletes by Apr
schools and universities pass and athletes by • Select one coach
• Identify and support a high Kicking. Dec. for each age level
performance-coaching to provide
cohort • Select one • Selected and position specific
coach for each established. skill instruction
age level to (i.e. Throwers,
provide #9’s, Kicking,
position Scrum and
specific skill Lineout) by Apr
instruction (i.e.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 36 |Throwers, #9’s, • Invite 4-5 referees
Kicking, Scrum to attend 5 RO
and Lineout) by Core Skill sessions
Sep to improve Coach
• Utilize referees • Referees attended and Players Rugby
at 5 RO Core one winter session IQ with respect to
Skill sessions to and one spring law by Apr.
improve Coach session in
and Players conjunction with • 100% of Provincial
Rugby IQ with Talent ID Camp at players and
respect to law Arrows Game. coaches to utilize
interpretation HUDL resources
By Dec. by Dec
• All Provincial • HUDL set up for • 100% of Provincial
players and 2019. Excellent coaches provided
coaches to tool for all teams with access to The
utilize HUDL and athletes. Rugby Site by Mar
resources by • 100% of junior
Dec Provincial players
• All provincial • All coaches to be invited to
coaches provided access join The Rugby
provide with to The Rugby Site Site by Jun
access to the
The Rugby Site
by Mar
• All junior • All players have
Provincial access.
players to be
invited to join
The Rugby Site
by Jun
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 37 |PILLAR 3: COMMERCIAL
VISION: Continue to professionalize Rugby Ontario, strengthen our brand and development meaningful partnerships.
COMMERCIAL PILLAR AT A GLANCE
KEY RESPONSIBLE 2019 TARGETS 2019 ACTUALS TO 2020 TARGETS
FOCUS AREA KEY ACTIVITIES PERFORMANCE STAFF 31 DECEMBER
INDICATORS
Branding • Develop a top-line brand • 1 consistent Chief Executive • Continue 100% • Existing • Review and
strategy. brand for Officer and of existing partnerships pursue renewal
• Consistent branding of Ontario Manager - partnership continuing with terms with
Rugby Ontario Provincial Provincial Competitions, (e.g. Under Under Armour, existing partners.
teams (Blues). programs Events and Armour, Abilities Centre, • Deliver enhanced
• New Marketing Abilities Honda, ETS. value through the
professional Centre, Honda, contributions from
home ETS, Adelhard official partners
established by etc) by Dec and suppliers:
end of 2017 • Establish a • DELAYED by 2020: Increase
minimum of 2 transition in the value-in-kind
new CEO position contribution for
partnerships on-field and off-
(e.g. Local 27- field apparel by
Carpenters 10%
Union, a • Establish a
financial minimum of 2
institution, new corporate
partnerships with
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 38 |Penolta) by partner-led brand
Dec activation
opportunities by
Dec
• Develop long lasting • Continue to Chief Executive • Establish a • DELAYED by • Deliver 2 specific
working relationships with grow the pool Officer and minimum of 2 transition in the marketing /
partners. of corporate Manager - new CEO position promotional
• Establish relationships sponsors. Competitions, partnerships activations with
with brands that add • Establish 2 Events and (e.g. Local 27- partner brands by
legitimacy to Rugby key yearly Marketing Carpenters Dec
Ontario. philanthropic Union, a • Secure 1
• Develop champions for fundraising financial sponsorship in
rugby in Ontario (Private events by institution, partnership with
Donors, Corporate 2017, Penolta) by an affiliate rugby
Businesses etc.). ongoing Dec organization (e.g.
Toronto Arrows,
Rugby Canada)
• Establish the
framework for and
recruit members
to serve an
operational
committee to
support revenue
generating
strategies,
including
philanthropy and
sponsorship
acquisition.
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 39 |• Develop consistent • Establish on- Chief Executive • Establish • 2 online shop • Implement four
branding through on-line line store in Officer and Rugby Ontario windows (quarterly) on-line
merchandising platform. 2017. Manager - online store by undertaken (July store sales
Profitable, Competitions, March & October 2019) windows.
sustainable Events and
revenue Marketing
stream by
2018.
• Establish a centralized • Establish Chief Executive • City of • ONGOING - • Determine Board
professional home for endowment Officer and Vaughan and Delayed by CEO / Member
Rugby in Ontario. fund for Manager - Fletchers Field leaving in Q2. direction on
Rugby Competitions, Group targeted whether to
Ontario Events and partners by proceed with a
Centre of Marketing Dec Centre of
Excellence, Excellence.
ongoing to
2020
Revenue • Redefine jersey • Grow Chief Executive • Targeted • INCOMPLETE • Engage brand /
Generation sponsorship structure. recurring Officer and revenue of due to transition sponsorship
sponsorship Manager - $100,000 by in the CEO consultant to
funding by Competitions, Dec position review
15% in 2020 Events and commercial rights
Marketing and assets.
• Target new funding • Establish new Chief Executive • Key activity to • Completed in • Asset inventory
opportunities available corporate Officer and establish new 2018 and valuation
through Rugby Ontario partnerships Manager - corporate matrix is
partners. with 3 key Competitions, partnerships developed by Q2
• Redefine partnership brands by Events and with 3 key 2020.
expectations, shift to 2019 Marketing brands • 2 new corporate
more mutually beneficial achieved by partnerships with
agreements. 2018 (Under
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 40 |Armour, 2 key brands
Honda, achieved by Dec.
Toronto • Generate new
Arrows) revenue by
• Identify and • HP Partnerships executing an on-
engage 2 more established with line auction of VIK
brands by Dec. The Winning product
Combination Inc, contribution from
(BODYLOGIX), Honda by Q3.
Shawn & Ed
Brewing Co. for
Hall of Fame.
• Secure funding for • Partnership Chief Executive • 3 fundraising • Completed: • 2 HP-specific
regional representative with Ontario Officer and events Summer Party Jun 27 fundraising events
teams. based Manager - conducted by ($22K raised) / campaigns
organizations Competitions, Dec Rugby in the Square delivered by Q3:
and Events and completed July 5 1) 50/50 draws at
government Marketing ($40K raised, split events;
funding by with TIRF) 2) Create a
2018 Silent Auction at HOF Representative
Dinner on Nov 23 Team Peer-to-
($2K raised) Peer campaign to
generate
sponsorship
revenue in direct
support of each
respective HP rep
team (i.e. Team
banner program).
• Continue to grow and • Generate 10% Chief Executive • Conduct all • RO Junior Cup • Conduct all
professionalize Rugby of funding Officer and Rugby Ontario Day 25 Aug Rugby Ontario
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 41 |Event and Ontario major events. from events Manager - annual events • RO Minor Festival annual events
Competitions (Mag 7s, Junior Cup Day, by 2018 Competitions, (Corporate 7s, 18 Aug (Rugby In The
Management McCormick Cup, Mini • Grow event Events and Junior Cup • OWL Cup Day Square, Junior
Festival). revenue up Marketing Day, 17Aug Cup Day, OWL
20% by 2020. McCormick • McCormick Cup Cup Day,
• Generate Cup, Minor 19 Oct McCormick Cup
international Festival, RO HS • Jr. 7s 25/26 Oct Day, Minor
interest in 7s, Jr. 7s Festival, RO HS
Mag 7s Championships 7s, Junior 7s
tournament, ) by Dec Championships,
generate Hall of Fame
$25,000 profit • Targeted • INCOMPLETE Dinner) by Dec.
in 2017. revenue of due to transition • Deliver 1 new
• 2018 $50,000, $100,000 by in the CEO community
2019, Dec position fundraising event
$75,000, 2020 by Dec.
$100,000 • Establish 1 new
corporate/social
7s/5s fundraiser
event in 1 new
city (e.g. Ottawa)
Target Revenue:
$45K
• Secure min 1
competition event
presenting / title
sponsorship with
brand activations.
• Use major events as a • Work in- Chief Executive • All major • Activations held • All major Rugby
way to promote our conjunction Officer and Rugby Ontario onsite at Rugby In Ontario partners
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 42 |programs and partners to with the clubs Manager - partners the Square, Minor activating onsite
our members, with direct to establish a Competitions, activating Festival, Junior as per contractual
selling and marketing direct pipeline Events and onsite as per Cup Day, OWL agreement by
opportunities to partners. to the club Marketing contractual Cup Day, Dec (Rugby In The
• Develop a professional from the agreements by McCormick Cup. Square, Junior
strategy to correctly sponsor. Dec (Rugby in Cup Day, Minor
market and promote the Square, Festival,
Ontario Blues programs Junior Cup McCormick Cup,
to the entire Ontario Day, Minor OWL Cup, etc.).
sporting community. Festival,
McCormick
Cup, OWL
Cup). • DELETED–
• World Cup Conducted by
sendoff Rugby Canada
function
conducted by
Sep • DELETED– not
• Golf conducted due to
Tournament insufficient
conducted by interest from the
Sep community
• Summer Party
• Fundraising held on 27 June
dinner/luncheo $22K raised.
n (Martin
Johnson) by
Sep
Communicatio • Create and deliver • Launch a new Communications • Grow social • Growth results: • Grow social
n and optimal communication website in & Marketing media Facebook up 10% media followings
Marketing 2017 Coordinator and Twitter up 5% by Dec:
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 43 |platforms to the RO • Double Social Manager - followings by Instagram up 22% Facebook - 8%
membership. Media Competitions, Dec: You Tube up 412% Twitter - 5%
following by Events and Facebook - 8% Instagram - 15%
2020 Marketing Twitter - 8% You Tube - 20%
Instagram - • Run 4 Social
15% Media promotions
You Tube - 20% by Dec.
• Investigate potential new • Introduce one Communications • Investigate • Ongoing: Planned • Investigate
communication portals. new & Marketing possibilities for 2020 possibilities and if
communicatio Coordinator and and if appropriate
n portal by Manager - appropriate introduce new
2020. Competitions, introduce new Communications
Events and Communicatio Portal by Dec
Marketing ns Portal by
Dec
• Through RO • RO Communications • Monthly • 10 newsletters • Distribute 10
Communication Communicati & Marketing newsletters distributed in monthly
platforms, ensure RO on platforms Coordinator and distributed (Bi- 2019 Newsletters
members are updated in updated daily Manager - monthly in off- starting in Jan and
a timely fashion on all Competitions, season) by Dec continuing till end
relevant rugby news. Events and • News updated • Website and of 2020.
Marketing daily via social media • News updated
website and platforms daily via website
social media by updated daily or and social media
Dec as required. by Dec
• Targeted marketing and • Targeted Communications • Provide • Provincial Events • Provide
communication program marketed and & Marketing professional streamed via professional
to create positive communicatio Coordinator and communication YouTube communications
messaging around the n program Manager – s through Channel. through graphics
developed Competitions, graphics and and multimedia
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 44 |benefits of participation and Events and multimedia for - Cross Boarder for provincial
in rugby. implemented Marketing provincial team Series. team matches by
• Redefine marketing by 2020. matches by - Eastern Dec
strategies around Ontario • Research and Dec Canadian • Streaming of 4
Senior Blues implement • Stream Rugby Major Provincial
competitions. marketing Provincial team Championship Events via
strategies matches By s. YouTube Channel
around Sep - Ontario
Ontario Women’s
Senior Blues League Final.
competitions - McCormick
by 2020. Cup
Corporate • Strengthen ties to the • By 2020, Chief Executive • Continue • Attended Dimes 4 • Continued
Social various rugby encourage Officer, Director partnerships Times Event partnerships with
Responsibility communities through each member of Administration with Their March 21, community
offering support to club to and Member Opportunity, Assisted at a local development
worthy charitable champion a Services, Rugby MLSE school program programs /
organizations. local cause. Development Launchpad, the • Attendance at 2 partners,
• Continue to promote and • Promote club Manager Abilities summer camp including but not
support clubs that take a community and Manager - Centre, programs planned limited to: Their
proactive approach to activities and Competitions, Canadian Tire for July with Their Opportunity,
making a difference in partnerships Events and Jumpstart by Opportunity. MLSE Launchpad,
their communities. through RO Marketing Dec • Planned event Abilities Centre,
• Partner with charitable media partnership at Canadian Tire
organizations to provide channels Minor Festival and Jumpstart by Dec
an opportunity for Rugby • 2 strategic Their Opportunity • Continued
Ontario’s membership to partnerships end of year event. delivery of Mixed
make a difference. established • Participation IN Abilities /
with MLSE Launchpad Adaptive Rugby
charitable Summer Camps programming
RUGBY ONTARIO OPERATIONAL PLAN 2020 PAGE 45 |You can also read
