2021 MEDIA DATA Tram Ceiling Panel | Public Transport
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MEDIA DATA
2021
Tram Ceiling Panel | Public
Transport
(Digital) Out-of-Home
– Where Life Happens
...and right where people are out and about. With around
300,000 advertising spaces and therefore a constant
visual presence in the cityscape, we are one of
Germany's leading out-of-home advertising companies
and offer outstanding reach maximisation in the shortest
possible time.
Our OOH portfolio includes all media in public spaces –
from classic posters to exclusive advertising rights at
railway stations and gigantic posters created by blowUp
media. Our digital products, including screens at railway
stations, in shopping centres, on busy streets and in
pedestrian zones, are also attention-grabbing advertising
options.
Are you looking for the ideal medium for communicating
your campaign out-of-home? We are bound to have the
right format for each of your advertising objectives.
Please refer to our media data for a concise and
comprehensive summary of the most important
information, locations and prices of our out-of-home
advertising at a glance. Find out all about...
Photo: AdobeStock_179255326©Mirko. 2
Tram Ceiling Panel | Public Transport
Detailed Info in a
Prominent Place
Meet your customers at eye
level... ...with a customised
message on a Tram Ceiling Panel
that is prominently positioned
above the windows of the seating
areas in local and regional public
transport buses and trains.
Reach a mainly young and
mobile target group that actively
engages with advertising
messages due to the dwell time on
public transport. Tram Ceiling
Panel are also ideal for
communicating detailed
information such as contact
details or also specific dates.
Whether your advertisement is for
an educational institute, social and
community facilities or a cultural
event – meet your customers at
eye level.
4
Three Strong Arguments for Tram Ceiling Panel
▪ Their optimum placement above standing height at the passenger eye level ensures that people engage with the
advertising messages.
▪ The striking position of the posters guarantees a high number of visual contacts.
▪ Multiple contact opportunities through permanent presence of the advertisement in the vehicles and carriages.
5Tram Ceiling Panel at a Glance
Single-sided advertising posters
on the ceiling curve inside buses Booking interval:
and train carriages Minimum one month
Formats and available spaces vary Lead time:
according to vehicle type and area From proof approval twenty days
booked before display
Minimum quantity: Bookable in
Twenty copies per booked area selected cities
6Tram Ceiling Panel Prices
City Transport system type Duration Number of posters Price/month in EUR
Berlin1 Local public transport (urban rail network) Six months 20 231.00
Berlin1 Local public transport (urban rail network) Six months 30 337.00
Berlin1 Local public transport (urban rail network) Six months 50 550.00
Berlin1 Local public transport (urban rail network) Six months 100 1,081.00
1 Prices 2021. See chart "Important Information" for footnote 1. 7Important Information Tram Ceiling Panel
FOOTNOTES 2 PRODUCT-SPECIFIC INFORMATION
1 Price example. For customised campaign planning, you can configure your own The prices include the one-off production expenses (creation/publications,
run time and city combinations at http://vmp.stroeer.de/ for more information on production and advertising material installation and removal) for the placement of
the respective pricing. one image . The publication creation costs include two opportunities to proofread
the preferred design. Any additional editing will be charged at €320.00 net. There
GENERAL INFORMATION may be additional costs if images or graphic elements (e.g. logo) have to be
purchased externally or copied.
Availability subject to prior sale.
Ströer bears the sole responsibility for the production, installation and removal of
All prices stated are net of the value added tax legally applicable at the date of the advertising displays.
performance.
A minimum order value of €500.00 net per order applies.
All of the information stated applies subject to installation and removal of spaces,
price changes and errors and omissions.
The campaign advertising agreement general terms and conditions apply to short-
term advertising campaigns (minimum term less than six months); the long-term
advertising agreement general terms and conditions apply to long-term advertising
agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html
All information stated valid for 2021. 8Publisher Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail info@stroeer.de www.stroeer.de / www.stroeer-direkt.de
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