2021 MEDIA KIT - Wine Enthusiast Advertising
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2021 MEDIA KIT
The Wine Enthusiast
Mission
The comprehensive source for the curious
and cultured wine lover with an affinity for
global travel, modern food and dining, craft
brews and quality cocktails.
Defined by mindset more than demographics,
Wine Enthusiast readers are best recognized as
discovery-driven learners and influencers who
constantly seek new ways in which to enjoy
and interact with the world.
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Wine Enthusiast Media
Total Brand Footprint
PRINT PODCAST DOWNLOADS
Audience: 940k+ What We’re Tasting: 30k
Wine Enthusiast Podcast: 713k
Print + Digital Circulation: 281k *
Frequency: 12 issues per year SOCIAL FOLLOWERS*
Facebook: 431k
Twitter: 218k
DIGITAL Instagram: 411k
Average monthly page views: 2.9M Pinterest: 29k (4.9M Viewers)
Average unique monthly visitors: 1.6M LinkedIn: 56k
Average time spent per visit: 2 min. TripAdvisor: 55k
Total Combined: 1.2M+
Total Brand Footprint: 4.5 Million
*Source: June 2019 BPA Google Analytics; social as of September 2020
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We Engage Our Audience
Across All Platforms
LIVE & VIRTUAL EVENTS MAGAZINE WINEMAG.COM SOCIAL THIRSTYNEST VOICE
PODCAST
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Circulation
Across the Country
AVERAGE CIRCULATION
281,077
26,060 5,407
PACIFIC NEW
ENGLAND
5,992 15,967
W. NORTH MIDDLE
CENTRAL ATLANTIC
6,998 15,967
MOUNTAIN E. NORTH
CENTRAL
22,825
SOUTH
ATLANTIC
4,681
11,876 E. SOUTH
CENTRAL
W. SOUTH
CENTRAL
Source: June 2019 BPA advertising.winemag.com
Editorial
Profile
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Front of Book:
Our Crush
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Editorial
Features
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AU DI E NC E
Reader Profile
MRI
The WE Audience is one of the most desirable audiences available today.
Highly educated, affluent, professional, wine and food obsessed.
EDUCATED & INFLUENTIAL
Graduated with a college degree: 55%
Managerial/professional: 43%
AGE & GENDER
Median Age: 45
Male: 50%
Female: 50%
$
AFFLUENT
Median HHI: $112,262
advertising.winemag.com
Source: GfK MRI Doublebase June 2017
2021 PRINT
MEDIA KIT
advertising.winemag.comE DI TOR I A L C A L E N DA R 2 0 21
Monthly Issue Themes and Features
FEBRUARY/ FEATURES: New World, Emerging Regions, Issues that are Important Now and for the Future PR I N T
A D C L O SE : DE C E M BE R 18
MARCH PAIRINGS: Root Vegetables M AT E R I A L S DU E : DE C E M BE R 2 3
New Now WINE BUYING GUIDE: Australia, Austria, California, Canada, Chile, France, Germany, Greece, I N HOM E : F E BRUA RY 1
Italy, New York, New Zealand, Oregon, Other U.S., Portugal, South Africa, Spain, Washington ON S A L E : F E BRUA RY 16
Double Issue
SPIRIT BUYING GUIDE: Potato Vodka DIG I TA L
BEER BUYING GUIDE: Coolship Beer L AU NC H : F E BRUA RY 2 0 21
APRIL FEATURES: Sonoma, Burgundy, South Africa, Washington, Chianti PR I N T
A D C L O SE : JA N UA RY 2 2
Chardonnay PAIRINGS: Bar Food M AT E R I A L S DU E : JA N UA RY 2 7
WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Idaho, Israel, Italy, I N HOM E : F E BRUA RY 18
Oregon, Other Europe, Portugal, Spain, Washington ON S A L E : M A RC H 16
SPIRIT BUYING GUIDE: Blended Irish Whiskey DIG I TA L
BEER BUYING GUIDE: Porter L AU NC H : M A RC H 2 0 21
MAY FEATURES: Wine and Culture, Oregon, Corsica, Tasmania, Greece PR I N T
A D C L O SE : F E BRUA RY 19
Wine PAIRINGS: Flatbreads M AT E R I A L S DU E : F E BRUA RY 2 4
& Culture WINE BUYING GUIDE: California, Chile, France, Greece, Italy, New Zealand, Portugal, I N HOM E : M A RC H 2 9
Other U.S., Other South America, South Africa, Washington ON S A L E : A PR I L 13
SPIRIT BUYING GUIDE: Reposado Tequila DIG I TA L
BEER BUYING GUIDE: Lager L AU NC H : A PR I L 2 0 21
advertising.winemag.comE DI TOR I A L C A L E N DA R 2 0 21
Monthly Issue Themes and Features
JUNE/JULY FEATURES: Napa, Los Angeles, Paso Robles, Provence, Argentina, Cocktails PR I N T
A D C L O SE : A PR I L 2
California PAIRINGS: California Grilling M AT E R I A L S DU E : A PR I L 7
Double WINE BUYING GUIDE: Argentina, Australia, Austria, California, France, Germany, Italy, I N HOM E : M AY 10
New York, New Zealand, Oregon, Other U.S., Portugal, South Africa, Spain, Washington ON S A L E : M AY 2 5
Issue
SPIRIT BUYING GUIDE: New Bourbons (released in last 24 months) DIG I TA L
BEER BUYING GUIDE: Saison L AU NC H : M AY 2 0 21
AUGUST FEATURES: Restaurants, Sicily, Alsace, Central Coast, Saké PR I N T
Restaurants WINE BUYING GUIDE: Argentina, Australia, California, Chile, France, Germany, Italy,
A D C L O SE : M AY 7
M AT E R I A L S DU E : M AY 12
Oregon, Portugal, Washington
I N HOM E : J U N E 14
SPIRIT BUYING GUIDE: Guyana/Trinidad & Tobago Rums ON S A L E : J U N E 2 9
BEER BUYING GUIDE: Honey Beer
DIG I TA L
L AU NC H : J U N E 2 0 21
SEPTEMBER FEATURES: Piedmont, Bologna, Vulture, Sancerre, Cabernet Sauvignon, Israel PR I N T
A D C L O SE : J U N E 11
Italy PAIRINGS: Italian Chicken M AT E R I A L S DU E : J U N E 16
WINE BUYING GUIDE: Austria, California, France, Israel, Italy, New York, New Zealand, I N HOM E : J U LY 8
Other Europe, Other U.S., South Africa, Spain, Washington ON S A L E : AUGU S T 3
SPIRIT BUYING GUIDE: Limoncello DIG I TA L
BEER BUYING GUIDE: Kölsch L AU NC H : AUGU S T 2 0 21
advertising.winemag.comE DI TOR I A L C A L E N DA R 2 0 21
Monthly Issue Themes and Features
OCTOBER FEATURES: 40 Under 40 Tastemakers, Spain, Rhône, Oregon, Science of Spirits PR I N T
A D C L O SE : J U LY 16
40 Under 40 PAIRINGS: Corn M AT E R I A L S DU E : J U LY 21
WINE BUYING GUIDE: Argentina, Australia, California, Canada, France, Germany, Greece, I N HOM E : AUGU S T 12
Idaho, Italy, Oregon, Washington ON S A L E : S E P T E M BE R 7
SPIRIT BUYING GUIDE: New Western-Style Gin DIG I TA L
BEER BUYING GUIDE: Pale Ale L AU NC H : S E P T E M BE R 2 0 21
NOVEMBER FEATURES: Top 100 Best Buys, Roussillon, California, Chile, Germany, Beer PR I N T
A D C L O SE : AUGU S T 13
Best Buys / PAIRINGS: Editors’ Roundup M AT E R I A L S DU E : AUGU S T 18
Value WINE BUYING GUIDE: Sparkling: California, Chile, England, New Zealand, South Africa, Spain, I N HOM E : S E P T E M BE R 16
Washington; France, Italy, Other U.S. ON S A L E : O C T OBE R 12
SPIRIT BUYING GUIDE: Apple Brandy DIG I TA L
BEER BUYING GUIDE: IPA L AU NC H : O C T OBE R 2 0 21
DECEMBER 1ST FEATURES: Cellar Selections, Nebbiolo, Douro, New York, Bordeaux, Whiskey, Retailers PR I N T
A D C L O SE : S E P T E M BE R 17
Holiday/ PAIRINGS: Sweet and Salty M AT E R I A L S DU E : S E P T E M BE R 2 2
Retailers WINE BUYING GUIDE: Sparkling: Argentina, Australia, Austria, France, Germany, Italy, I N HOM E : O C T OBE R 14
New York, Oregon; California, Portugal, Spain, Washington ON S A L E : NOV E M BE R 9
SPIRIT BUYING GUIDE: Armagnac DIG I TA L
BEER BUYING GUIDE: Extra Special Bitter and Mild Ale L AU NC H : NOV E M BE R 2 0 21
DECEMBER 31ST FEATURES: The Enthusiast 100, Top 100 Spirits, Top 50 Beers, Washington, Sonoma, Italy, PR I N T
Australia, Pickled Cocktails A D C L O SE : O C T OBE R 15
Best of Year M AT E R I A L S DU E : O C T OBE R 2 0
PAIRINGS: Dinner for One I N HOM E : NOV E M BE R 11
WINE BUYING GUIDE: California, Chile, France, Italy, New Zealand, Other Europe, ON S A L E : DE C E M BE R 7
Other South America, Other U.S., Portugal, South Africa, Washington
DIG I TA L
SPIRIT BUYING GUIDE: Single-Malt Scotch
L AU NC H : DE C E M BE R 2 0 21
BEER BUYING GUIDE: Barrel-Aged Ale advertising.winemag.comGU I DE L I N E S
Print Specifications
Full Page
1/3 Vertical
BINDING:
AD SIZES
Perfect Bound, jog to foot—0.125" trim at foot.
Full Page with Bleed 9.25" x 11.0625" (234.95mm x 280.99mm) FILE FORMAT:
Trim 9.0" x 10.8125" (228.6mm x 274.64mm) High resolution PDF and PDF/X1a files are accepted. PDF
files need to be created using Adobe Acrobat Distiller with
Safety 8.5" x 10.3125" (215.9mm x 261.94mm) high resolution images and fonts embedded. All graphics
minimum 300 dpi and CMYK format.
Spread with Bleed 18.25" x 11.0625" (463.55mm x 280.99mm) Crop marks should be used to indicate bleed.
2/3 vertical
Trim 18" x 10.8125" (457.2mm x 274.64mm) Total ink density should not exceed 320%.
Safety 8.5" x 10.3125" (215.9mm x 261.94mm) PDF files will be printed as is.
PRODUCTION GUIDELINES:
2/3 Vertical 5.25" x 9.75" (133.35mm x 247.65mm) For all bleed ads build files to trim size and add .125" 1/2 horizontal
1/2 Horizontal 8.25" x 5" (209.55mm x 127mm) bleed on all 4 sides. Ensure that crop marks are offset
.125" from bleed.
1/3 Vertical 2.5" x 9.75" (63.5mm x 247.65mm)
For ads with a border we recommend the border size to
1/3 Horizontal 5.25" x 4.75" (133.35mm x 120.65mm) be .25" minimum to avoid any variance when printing.
Junior Page 5.25" x 7" (133.35mm x 177.8mm)
Allow .25" safety area inside trim on all 4 sides
(no logos or type).
Spread ads must be supplied as 2 separate files and
marked for "Left" and "Right".
AD MATERIAL SUBMISSIONS:
Junior Page
Send materials via email/mail to
jsullivan@wineenthusiast.net
1/3 horizontal
All files sent after deadline must be sent as packaged
files with image links and fonts.
No press proofs will be provided without prior
arrangement.GU I DE L I N E S
Advertising Guidelines
WINE ENTHUSIAST LOGO: RATINGS:
When using the Wine Enthusiast logo in your ad creative, please be sure to follow the rules below. You are encouraged to highlight Wine Enthusiast ratings in your ad creative.
We will not accept ads with outdated logos and ads with outdated logos will be returned for revision.
For logo files, please contact Jennifer Sullivan, jsullivan@wineenthusiast.net However please remember that:
• All ratings, reviews and designations MUST be attributed to the correct wine and vintage
with the corresponding publication date.
• Designations should be listed and punctuated correctly:
Editors’ Choice, Best Buy or Cellar Selection
• Wine Enthusiast will not publish ads with large competitor logos and call outs.
Logo on Black
Color value of logo should not
exceed pictured when considering
approval of a color logo.
Logo used for instruction only. DO NOT USE. Dotted line
represents
non-intrusion
area of logo
© 2019 Wine Enthusiast Magazine. All Rights Reserved.
advertising.winemag.comA DV E RT ISI NG
Annual
OPP ORT U N I T I E S
Top 100 Issues
Wine Enthusiast’s highly anticipated annual Top 100 issues provide print and digital advertising opportunities.
NOVEMBER DECEMBER DECEMBER
Top 100 Best Buys Top 100 Cellar Selections Best of Year
Our list of 100 top-ranked wines under $15 from around December 1st Issue: December 31st Issue:
the globe to savor without breaking the bank. Our definitive list of the most collectible and age worthy The Enthusiast 100 Wines, Top 50 Spirits and Top 25 Beers,
wines reviewed is the ideal holiday shopping guide for all featured in our last issue of the year!
PR I N T
any wine fanatic.
A D C L O S E : AUGU S T 13 PR I N T
I N HOM E : S E P T E M BE R 16 A D C L O S E : O C T OBE R 15
PR I N T
ON S A L E : O C T OBE R 12 I N HOM E : N OV E M BE R 11
A D C L O S E : S E P T E M BE R 17
I N HOM E : O C T OBE R 14 ON S A L E : DE C E M BE R 7
DIG I TA L
ON S A L E : N OV E M BE R 9
L AU NC H : O C T OBE R 2 0 21 DIG I TA L
DIG I TA L L AU NC H : DE C E M BE R 2 0 21
L AU NC H : N OV E M BE R 2 0 21
Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comNew Now
A DV E RT ISI NG
OPP ORT U N I T I E S
Double Issue
FEBRUARY/MARCH
Wine Enthusiast tackles four of-the-moment issues in global
news—Gender, Diversity, The Environment and Immigration—
and looks in-depth at how these conversations are
affecting what, why and how you drink.
PR I N T
A D C L O SE : DE C E M BE R 18
I N HOM E : F E BRUA RY 1
ON SA L E : F E BRUA RY 16
DIGI TA L
L AU NC H : F E BRUA RY 2 0 21
Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comA DV E RT ISI NG
Annual
OPP ORT U N I T I E S
Culture Issue
MAY
Celebrating the intersection of wine and all aspects of pop
culture in one explosive issue, we tap top trends in the lifestyle
world that appeal to wine drinkers. Music, fashion, film,
sports and more…this package will comprehensively survey
the exciting collision of wine and the world’s most dynamic
interests, featuring exclusive interviews with the world’s most
famous musicians, actors, designers and beyond who have
a passion for wine, plus top pairings geared towards your
favorite cultural tastes, quizzes, contests and much more.
PR I N T
A D C L O SE : F E BRUA RY 19
I N HOM E : M A RC H 2 9
ON SA L E : A PR I L 13
DIGI TA L
L AU NC H : A PR I L 2 0 21
Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comA DV E RT ISI NG
The
OPP ORT U N I T I E S
California
Double Issue
JUNE/JULY
Our June/July issue will offer extensive California coverage
as the issue’s main theme, along with additional features
highlighting the summer-friendly topics of rosé, aromatic
white wines and portable, adventure-ready cocktail creations.
PR I N T
A D C L O SE : A PR I L 2
I N HOM E : M AY 10
ON SA L E : M AY 2 5
DIGI TA L
L AU NC H : M AY 2 0 21
Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comA DV E RT ISI NG
Top 100
OPP ORT U N I T I E S
Best Wine
Restaurants
AUGUST
Each year, our global team of editors and tasters carefully
curate a select list of American dining establishments that
represents the most dynamic experiences in wine-focused
dining across the country. This list, revealed in the August
issue of Wine Enthusiast magazine, is leading the way
with fresh approaches to wine and food, with excellence
in creative food concepts, innovative wine selections, and
exceptional service.
PR I N T
A D C L O SE : M AY 7
I N HOM E : J U N E 14
ON SA L E : J U N E 2 9
DIGI TA L
L AU NC H : J U LY 2 0 21
Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comA DV E RT ISI NG
Annual
OPP ORT U N I T I E S
40 Under 40
OCTOBER
This annual list salutes the leaders of a new generation of
drinkers. These dynamic young men and women are the
innovators, gatekeepers and trendsetters who are changing
what and how Americans imbibe. From winemakers to
distillers, importers to distributors and sommeliers to
cicerones, every October you will meet the country’s
latest tastemakers at our Top 40 Under 40 Issue.
PR I N T
A D C L O SE : J U LY 16
I N HOM E : AUGUS T 12
ON SA L E : SE P T E M BE R 7
DIGI TA L
L AU NC H : SE P T E M BE R 2 0 21
Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comA DV E RT ISI NG
Annual
OPP ORT U N I T I E S
Best of Year
plus Wine Star Awards
DECEMBER
Each year, the editors of Wine Enthusiast honor the individu-
als and companies that have made outstanding achievements
in the wine and beverage world. In addition to featuring our
annual lists of the Top 100 Wines, Top 50 Spirits and Top 25
Beers, winners are announced in the special December 31st
“Best of Year” Wine Star Awards issue.
Congratulatory print ads in our Best of Year issue as well as
digital programs such as top lists sponsorships, nominee &
winner programs and more advertising opportunities are
available.
PR I N T
A D C L O SE : O C T OBE R 15
I N HOM E : NOV E M BE R 11
ON SA L E : DE C E M BE R 7
DIGI TA L
L AU NC H : DE C E M BE R 2 0 21
Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comCustom
SPECIAL PROMOTION SPECIAL PROMOTION
A REAL PLACE. MANIFEST DESTINY
A REAL FAMILY.
Genuine Spirit. Jägermeister leans on proprietary heritage for new, innovative top-shelf spirit
Branded Advertorials
J ägermeisterʼs worldwide fame
revolves around a beloved
blend of 56 botanicals, coaxed
Key to the potency of the
aforementioned botanicals is the
process by which their unique
from their earthen forms to avor characteristics are extracted.
a digestif thatʼs stood the test of Jägermeister long ago mastered
time completely unchanged for the divining art, but saw t to
more than eight decades. With employ an unconventional two-
such a proud, proven lineage, fold method for harnessing the
there is little reason to deviate essence of the herbs, blossoms,
from staid tradition, but the roots and fruits giving Manifest
artisanal drive of Jägermeisterʼs its signature, sensual appeal.
craftsmen would not be denied, While a quintet of macerates
and that innovation manifests rests for a year in old oak
itself in the legendary distilleryʼs barrels, a wheat distillate
rst foray into the most raried matures in small, medium-char,
dimension of the spirit realm— American- and German-oak
Jägermeister Manifest. casks. Post-maturation, these
rened components are married
Crafted to appeal to the most in ideal proportions to produce
sophisticated of palates, Manifest the robust, full-bodied Manifest,
celebrates Jägermeisterʼs roots which is best served neat or over
while branching into uncharted a two-inch-by-two-inch ice cube
territory. For the master distillers for unadulterated sipping and
at the heart of this endeavor, that
Bring your brand’s vision to life through original, beautifully designed print advertorials.
savoring.
meant expanding Jägermeisterʼs
already robust botanical mélange Manifest begins with
to achieve an even more complex Jägermeisterʼs unique, legendary
Aging the wine in Bourbon barrels shows off the avor prole rife with anise and avors, then elevates them to
Some of the highest vineyards in California flourish
big-mountain fruit while softening tannins and rich dried fruits (currant, date, g, unparalleled heights care of the
on ridges between the blue waters of Clear Lake plum), all of which are present in
adding smooth balance. Barrels arrive “wet,” technical prowess, care
and nearby snowcapped mountains. Here, a harmonious balance, allowing for
with a smidgen of Bourbon still inside, and the and commitment. Those qualities
100-year-old shed nestled amid the vines bears
Wine Enthusiast Media advertorials are unique in their own way. They provide high-
barrel-borne notes of vanilla, oak come from the artisans who
a sign: “Ye Old Buck Shack.” Cab gets added right on top to absorb the flavors. and char to enrich the overall conceived this new mainstay
Even the plump bottles are styled after those used taste experience. especially for individuals who
This enduring reminder of the Old West inspired for whiskey. harbor as much affection for
rancher/farmer Clay Shannon to create Buck Shack distilled-spirit ingenuity and
Buck Shack 2018 Bourbon Barrel Cabernet adventure as they do.
quality content while giving spotlight to your brand. We work closely with brands from
Bourbon Barrel Cabernet Sauvignon. The wine
draws from tradition and also looks ahead Sauvignon showcases rich, dark berries with warm
to the future, with a commitment to innovation overtones of caramel, vanilla and hint of orange.
and sustainability. It’s a winning combination with meat on the grill—
leg of lamb, steaks and burgers.
across the industry to create memorable content experiences that tell a brand’s story in
“We want to grow the best fruit in the world,” says
Shannon, who founded the namesake Shannon Sustainability guides all vineyard practices. Active
Ridge Family of Wines in 1996. “But we want to collaborators are herds of sheep that serve as
do it in a way that makes us happy living here. “wooly workers” grazing down weeds and also get
Sustainability is the way we live our lives.” shorn for their fleece. Hard-working border collies
ways that resonate with the Wine Enthusiast audience, and beyond.
move the flock around the property, reducing the
Buck Shack 2018 Bourbon Barrel Cabernet need to mow.
Sauvignon is sourced from estate vineyards set at
up to 2,700 feet in Lake County. The hot days and Buck Shack 2018 Bourbon Barrel Cabernet
cool nights produce thick-skinned grapes that need Sauvignon comes from a real place and the real
a robust partner: barrels that formerly held Bourbon Shannon family who live there. Its spirit honors the
from Kentucky and Tennessee. past…and promises future generations that they
can enjoy this wildly beautiful land forever.
www.buckshack.com
00023_ManifestAdvertorial_Oct_2019_Final.indd 1 7/29/19 2:28 PM
ADVERTORIAL BOOKING DUE DATES:
SPECIAL PROMOTION
South Africa
SPECIAL PROMOTION SPECIAL PROMOTION
FEBRUARY/MARCH New Now Double Issue: OCTOBER 19
Boasting a 350+ year winemaking
APRIL Chardonnay: DECEMBER 7 Wines of Need Vineyard
Photo
history, the Cape winelands are
located at the tip of the African
ARGENTINA
continent, nestled between the EXCELSIOR WINE ESTATE
Family run in Robertson for five gener-
MAY Wine & Culture: JANUARY 4
Atlantic and Indian Oceans. Diverse
ations, Excelsior, a Cabernet specialist,
microclimates and some of the produces some of the best value wines
oldest, most complex soils in the in the US. Stay at their luxurious Cape
Dutch Revival Manor and visit the tast-
world create ideal conditions for ing room to blend, bottle and label your
FAMILIA FALASCO FINCA SOPHENIA BODEGAS BIANCHI
JUNE/JULY California Double Issue: FEBRUARY 15
Familia Falasco is a family owned winery One of the most recognized quality Experience the legacy of Valentin Bianchi quality winemaking. South Africa is own wine.
At the heart of the Andes Mountain range, Mendoza is located in the western central part of with 80 years in business positioning wineries from Argentina, selling in 26 and the four generations that have kept
itself worldwide thanks to its projects, countries, with over one hundred 90+ his dream alive. Take a walk through the
largely considered to be the green-
Learn More: www.excelsior.co.za
the country, in the Cuyo region of Argentina and was founded in 1561 by the conquistador Pedro Del Bodega Los Haroldos and Falasco Wines. reviews in the last 5 years beautiful vineyards, learn about the process est wine region on earth. Over 90% Contact: ernest@excelsior.co.za
Currently, Jorge Falasco, 3rd gen, and All wines are estate grown produced and of making wine while touring our winery, or
sons, are in charge of the company’s bottled at a sustainable certified, going to simply sit down to enjoy a glass from the of the country’s wines are crafted
Castillo. Around the 1890s, following the development of the wine industry, the region began to grow
AUGUST Restaurants: MARCH 22
destinies. organic, vineyard in Gualtallary, Uco Valley. best terrors in Argentina. in the Cape Floral Kingdom, the
quickly and to attract European migrants. Contact us: Daniel Medina USA Export Come and join us! Learn more at: www.bodegasbianchi.com.ar
Manager: dmedina@familiafalasco.com Learn more at: www.sophenia.com.ar Reservations: contacto@bodegasbianchi.com.ar smallest, yet most diverse of the six
NORTH CUYO PATAGONIA
Learn more at: www.familiafalasco.com Reservations: visitas@sophenia.com.ar Instagram/Twitter/Facebook: plant kingdoms and a biodiversity
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N O R T H
3 JUJUY LA RIOJA LA PAMPA
The cultural heritage, the Besides the highly Formosa
INDABA WINES
SEPTEMBER Italy: APRIL 26
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combines latitude, altitude Rivers, valleys and mountains value ratio simply cannot be beat.
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teacher training at the Indaba Institute
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22 5. Molinos 24. Ullum 37. Río Negro Upper Valley
OCTOBER 40 Under 40: MAY 31
San 252324
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Martín García
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URUGUAY Altitude: 5.000 – 6.300 ft
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Altitude: 4.400 – 5.700 ft
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Altitude: 390 – 520 ft
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San City of
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for growing grapes. Over adventure tourism. In addition
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Learn More:
Aires Río de
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Salado
Altitude: 5.100 – 6.600 ft Altitude: 2.500 – 2.800 ft Altitude: 230 – 330 ft
A
2
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1 SALTA SAN JUAN RÍO NEGRO
time, the quality of the wines to these nature activities, the A T L A N T I C 3 www.indabawines.com
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Buenos Aires 8. Colalao del Valle 27. Pedernal 40. Río Negro Lower Valley
NOVEMBER Best Buys/Value: JULY 6
el
has influenced the success of rural tourism combines regional 33 51
SOUTH Altitude: 5.500 – 6.100 ft Altitude: 3.800 – 4.600 ft Altitude: 13 – 53 ft
Contact: info@indabawines.com
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Altitude: 6.300 – 7.300 ft
TUCUMÁN
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MENDOZA: Las Heras, Lavalle
Altitude: 660 – 890 ft
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PATAGONIA
11. Belén Piedra, Fray Luis Beltrán, General 43. Paso del Sapo
41
n
new paths marking the future representing Mendoza’s identity.
DECEMBER 1 Holiday/Retailers: AUGUST 2
Altitude: 3.700 – 4.700 ft Ortega, Gutiérrez, Las Barrancas, Altitude: 1.300 – 1.320 ft
42 43
e
CATAMARCA Lunlunta, Luzuriaga, Maipú, Rodeo CHUBUT
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46
48
TRAPICHE
Altitude: 3.600 – 6.700 ft Chacras de Coria, El Carrizal, La Altitude: 1.100– 1.200 ft
45
SUSANA BALBO WINES TRIVENTO
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Chubut
BAYTEN
CATAMARCA Puntilla, Las Compuertas, Luján de CHUBUT
industry. Mendoza represents excellence 47 ic
Cuyo, Mayor Drummond, Perdriel,
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o
Winegrowing
Ch 13. Pomán Ugarteche, Vistalba. Valley
Altitude: 2.500 – 3.200 ft
Year, a30.centennial winery located at the
Altitude: 1.900 – 2.200 ft
Buitenverwachting (“Bayten”) resides
in wine and tourism, and for CATAMARCA East Mendoza
Altitude: 1.600 – 2.300 ft
CHUBUT
the home of the first female winemaker in Sudestada that blow across the sunny and arid
in Constantia, one of the oldest wine
foot of the Andes in a place surrounded Argentina and enjoy experiences designed land of Mendoza.
Regions
Des 46. Los Altares
MENDOZA: San Martín, Junín, Santa
Surrounded by exceptional this reason, it has been CUYO
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regions in the world. Try their renowned
Rosa, Rivadavia, La Paz Altitude: 800 – 850 ft
by olive trees and biodynamic vineyards.
DECEMBER 31 Best of Year: SEPTEMBER 1
31. Uco Valley
CHUBUT
for all our brands – Crios, BenMarco, Susana The winery welcomes visitors into its modern
vineyards, wineries open their positioned as one of the
Santa Cruz 14. San Blas de los Sauces
Enjoy internationally renowned
Altitude: 3.100 – 3.600 ft
47. Sarmiento wines
Altitude: 2.800 – 5.300 ft
MENDOZA Altitude: 870 – 980 ft
Balbo Signature and Nosotros. Indulge cellar and beautiful vineyards with qualify and Sauvignon Blanc in the historic wine
in our tasting room or paired with the cellar, experience Buitenverwachting
LA RIOJA
doors to tastings, art and Great Wine Capitals. 1) Seabed and surface limit.
15. La Costa Riojana
• Tupungato: Cordón del Plata,
El Peral, El Zampal, El Zampalito,
CHUBUT
yourself with a full course pairing menu or a friendly hosts. A sense of hospitality, pleasure
seasonal dishes and fresh products from the
2) Outer limit of the Río de la Plata.
3) Argentina - Uruguay Altitude: 4.200 – 5.600 ft
48. Río Chubut Lower Valley
Gualtallary, La Arboleda, La Carrera,
lunch a la càrte, a picnic in our gardens, wine and aesthetics allows visitors to enjoy the Restaurant, a Top 100 American Ex-
culture providing entertainment,
San José, Villa Bastías, Zapata Altitude: 33 – 160 ft
Santa Cruz LA RIOJA
restaurant’s own orchard.
lateral maritime boundary.
16. Famatina
• Tunuyán: Campo de los Andes,
Colonia Las Rosas, El Algarrobo,
CHUBUT
blending experiences or cooking classes. culture of wine surrounded of unique works press Platinum Fine Dining Restaurant,
horse and bike rides, and
Malvinas is. (Arg.)
Georgias del Learn more at: www.trapiche.com.ar
Altitude: 4.500 – 6.100 ft
El Totoral, La Primavera, Las
ATLANTIC
Pintadas, Los Árboles, Los Chacayes, You pick!! of art. and unwind on their picturesque lawn.
cartografía ilustrativa: María Soledad Rodríguez
Sur is. (Arg.) LA RIOJA
Contact us: turismo@sbwines.com.ar Contact us: turismo@trivento.com
Los Sauces, Villa Seca, Vista Flores
stays at inns or in thematic Malvinas islands (Arg.) Sandwich del
Sur is. (Arg.) 17. Vinchina
Altitude: 4.600 – 4.900 ft
• San Carlos: Chilecito, El Cepillo,
Eugenio Bustos, La Consulta,
49. Médanos
Altitude: 98 – 112 ft
Learn more at: www.susanabalbowines.com.ar Learn more at: www.trivento.com www.DrinkSouthAfrican.com
Learn More:
Paraje Altamira, Pareditas, BUENOS AIRES
accommodations.
LA RIOJA
Tres Esquinas, Villa San Carlos.
Instagram: @susanabalbowines
ARGENTINE
Tierra ANTARTICA 50. Ventania Hills
del Fuego
Estados island
18. Castelli
Altitude: 4.200 – 4.300 ft
32. South Mendoza
Altitude: 1.400 – 2.900 ft
Altitude: 690 – 1.600 ft
BUENOS AIRES
www.buitenverwachting.com
Contact: info@buitenverwachting.com
LA RIOJA
MENDOZA: San Rafael,
General Alvear 51. Tandilia Hills
19. Chilecito
Altitude: 82 – 390 ft
Altitude: 2.500 – 4.200 ft
ARGENTINA south pole BUENOS AIRES
LA RIOJA
Contact your salesperson for additional information. advertising.winemag.com2021 DIGITAL
MEDIA KIT
advertising.winemag.comWine Enthusiast Digital
Our Audience
The winemag.com audience is one of the PODCAST DOWNLOADS
most desirable lifestyle audiences online What We’re Tasting: 30,000
today. They are highly educated, aff luent, Wine Enthusiast Podcast: 712,600
professional, wine and food obsessed and
receptive to advertising. Our audience is
SOCIAL FOLLOWERS*
eager to engage with your brand and learn
more about your products. Facebook: 431k
Twitter: 218k
DIGITAL Instagram: 411k
Average monthly page views: 2.9M Pinterest: 29k (2.7M Viewers)
Average unique monthly visitors: 1.6M LinkedIn: 56k
Average time spent per visit: 2 min. TripAdvisor: 55k
Total Combined: 1.2M+
Total Digital Audience: 3.5 Million
*Source: June 2019 BPA Google Analytics; social as of April 2020
advertising.winemag.comOur
Audience
winemag.com ThirstyNest
EDUCATED & INFLUENTIAL AGE & GENDER
Graduated with a college degree: 85% Median Age: 25-34
Male: 30 % Female: 70 %
AGE & GENDER
Median Age: 25-34
AFFLUENT
Male: 47% Female: 53% Median HHI: $97,000
AFFLUENT TOP MARKETS: URBAN LIVING
Median HHI: $109,751 (CA, NY, TX, FL, VA & IL)
Source: GPK MRI Doublebase June 2017
advertising.winemag.comDisplay
DIGI TA L
OPP ORT U N I T I E S
Advertising Wine Enthusiast provides a variety of banner ad and video display campaign options
providing brands with hyper-targeted reach at scale across the web.
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300x600 CLICK TO LEARN MORE
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300x250
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Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comSocial Media
DIGI TA L
OPP ORT U N I T I E S
Advertising With over 1,000,000 social media followers, Wine Enthusiast will bring your brand and campaign
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CLICK TO LEARN MORE A lively and fun platform for engaging, educating and
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digital sponsorship opportunities for this feature. advertising.winemag.comEmail
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Still the best digital marketing method available. Excellent for product launches,
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digital sponsorship opportunities for this feature. advertising.winemag.comContent
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Content marketing is an incredibly effective digital marketing strategy. Wine Enthusiast
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CLICK TO LEARN MORE The Wine Enthusiast Podcast
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and web with a native article, listicle,
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include hundreds of thousands of media Amazon Echo devices are being used by millions
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CLICK TO LEARN MORE SAMPLE PROGRAM
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Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comTrade
DIGI TA L
OPP ORT U N I T I E S
Beverage Industry Enthusiast (BIE) is Wine Enthusiast’s trade channel on winemag.com.
Advertising
Thousands of industry professionals from around the globe visit the channel weekly and re-
ceive the BIE newsletter to follow WE’s coverage of a wide range of industry stories ranging
from news to executive profiles.
BIE Native Article BIE Dedicated Email
BIE is an excellent platform for brands to Our trade list has 25,000 industry
speak directly to the trade natively from professionals from all facets of the wine,
winemag.com. Promote a new product, beer and spirits industries. Open rates
important news, or a company milestone typically run as high as 24%.
by publishing a native article on BIE.
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Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comE-Commerce &
DIGI TA L
OPP ORT U N I T I E S
Direct to Consumer (DTC)
E-commerce and DTC sales have never been more important to producers around the world. At the same time the marriage of content and commerce
has become a basic expectation of digital publishers. Wine Enthusiast has developed the following programs to help our advertisers sell wine directly
from their content programs on winemag.com.
Turnkey Shoppable Content Drizly / Vivino Codes
Turn any native or sponsored content published on winemag.com into an opportunity We partnered with these popular e-commerce platforms to provide you with a special
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Contact your salesperson for information on
digital sponsorship opportunities for this feature. advertising.winemag.comBrand Our creative services group consists of content marketing strategists, editors, designers
Creative Services
and developers. We work closely with brands from across the industry to create immersive,
memorable content experiences that tell a brand’s story in ways that resonate with the
Wine Enthusiast audience, and on your own digital properties.
Services Include:
• Content Development
• Microsite Development
• Sweepstakes / Contests
• Video Production
• Podcast Productionwinemag.com
Banner Specifications
Your
Your Ad Ad
Here Here
Your
300x250 – Square
Ad
Here Your Ad Here
970x250 – Leaderboard 970x90 – Leaderboard 300x600 – Half Page
Rich media specifications by request.
Banner ad prices are listed as FLAT RATE. FILE SPECIFICATIONS:
Winemag.com refers to the Interactive Advertising Bureau for standard ad sizes and Resolution: 72dpi File Formats:
File size: max. • JPG
file size limits. We support most rich media vendors including, Atlas, Eyeblaster,
• HTML5
45Kb
Eyewonder, PointRoll, Unicast/Viewpoint. • JavaScript
Wine Enthusiast articles • Animated GIF
Please email digital creative to: (Please reference placement, dates, and URL)
Caitlin Micek cmicek@wineenthusiast.net 914.345.9463 x4141
advertising.winemag.comWine Enthusiast
Additional Specifications
DEDICATED EMAIL: TOP SHELF WEEKLY EMAIL:
Advertisers have the choice of providing a Leaderboard 728 x 90
single image file “postcard” style for their blast
or an HTML file. ADVANCE BUYING GUIDE EMAIL:
Leaderboard 728 x 90
• A single static JPEG that displays all message
PRE-ROLL VIDEO SPECS:
imagery and copy. The JPEG specs must be
• 20 seconds
600 pixels wide, with no restrictions to the
• Minimum bitrate: 500kbps
height.
• 400 x 300 minimum resolution
Your Dedicated • One click through URL link that will be
• Color Depth: 32 bit
Message Here attached to the static JPEG.
• At least 15fps
• H.264/AAC, .mp4 fi le format
• The subject line you would like us to include
in the email.
• HTML width and height dimensions are the
same; 600 px wide with no height restriction.
advertising.winemag.comWine Enthusiast
Social Post Specifications
1024x512 – Twitter Post
1200x628 – Facebook Post
1200x628 – LinkedIn Post 1080x1920 – Instagram Story Post 1080x1920 – Instagram Cover 1080x1080 – Instagram Post
advertising.winemag.comVirtual
Virtual events should no longer be intimidating, confusing, or complicated. They can reach people with the same content whether they
are located in San Francisco or New York, and the experience doesn’t stop at the end of the event! Our live virtual events are recorded
Events
so attendees can easily go back and access the content to rewatch and even share within their network (all while providing analytics
and reporting data on attendees). Virtual events are flexible and can be tailored to your business needs while including promotional
and brand media plans that add reach and scale.
Webinars Virtual Panels
Webinars are extremely effective platforms for messaging, educating and lead Align your brand with panels curated by the editors at Wine Enthusiast as they discuss
generation and an extremely cost effective alternative to live events. trending topics with the top thoughts leaders in our industry.
Wine Enthusiast’s webinar platform provides you all of the production, promotion EXAMPLES INCLUDE:
and support you need to present world class webinars to a highly engaged trade THE NEW NORMAL: NAVIGATING THE PRESENT
and/or consumer audience. AND FUTURE OF WINE RETAIL
Our production team manages all aspects of the webinar including: Vital, practical insight on navigating current challenges, as
well as preparing for what’s to come in retail and beyond.
• Webinar Registration and audience management.
• Live broadcast and rebroadcast of the recorded webinar. 40 UNDER 40 VIRTUAL EVENT SERIES:
• Complete promotional plan. The Future of Hospitality
Real-life stories and strategies from tastemakers and emerging voices in the hospitality
• Database of all attendees for follow up marketing.
space on how they have creatively pivoted their businesses and careers during this
CLICK TO LEARN MORE dynamic time.
CLICK TO LEARN MORE
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Wine Enthusiast Media
Advertising Contacts
NEW YORK HEADQUARTERS WEST COAST & FLORIDA SALES TEAM NEW YORK SALES TEAM
200 Summit Lake Drive, Valhalla, NY 10595
Associate Publisher, East Coast Account Manager
Senior Digital Advertising Director West Coast Director
Vice President, Wine Enthusiast Media MARGARET KALAHER
GREG REMILLARD ALLISON LANGHOFF
JACQUELINE STRUM 845-654-1420 | mkalaher@wineenthusiast.net
914.345.9463 x4607 | gremillard@wineenthusiast.net 413-A Washington Boulevard
914.218.9164 | jstrum@wineenthusiast.net
San Francisco, CA 94129
East Coast Account Manager
Digital Advertising Coordinator 917.597.6346 | alanghoff@wineenthusiast.net
Senior Director of Operations & Events SHERRILL FLAUM
CAITLIN MICEK
JEN CORTELLINI 516-428-0292 | sf laum@wineenthusiast.net
914.345.9463 x4141 | cmicek@wineenthusiast.net West Coast Account Manager
914.345.9463 x4126 | jcortellini@wineenthusiast.net
KAREN MOORE, CWAS
Digital Advertising Sales Producer 1447 E Main St
Creative Services Director
KERI D’ONOFRIO Ashland, OR 97520
ANIKA DELUCA
914.345.9463 x4136 | kdonofrio@wineenthusiast.net kmoore@wineenthusiast.net
914.345.9463 x4205 | adeluca@wineenthusiast.net
Digital Advertising Intern Account Manager, Central California
Manager of Events & Production
LOREDANA PIZZUTI JEN HORD
JENNIFER SULLIVAN
lpizzuti@wineenthusiast.net 2836 Sloat Road
914.345.9463 x4601 | jsullivan@wineenthusiast.net
Pebble Beach, CA 93953
831-747-4635 | jhord@wineenthusiast.net
Events & Production Assistant
ABIGAIL TURRISI
Florida and Buying Guide
ATurrisi@wineenthusiast.net Manager
DENISE VALENZA
17846 Mission Oak Drive
Lithia, FL 33547
813.571.1122 | dvalenza@wineenthusiast.net advertising.winemag.comYou can also read
