2019 PROSPECTUS 16-18 August 2019 Melbourne Showgrounds - National 4x4 Outdoors ...
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16-18 August 2019
2019 PROSPECTUS Melbourne Showgrounds
4x4show.com.au
PRESENTED BY
4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO NATIONAL4X4SHOW NATIONAL 4X4OUTDOORS SHOW, FISHING BOATING EXPO
2 0 1 9 P R O S P E C T U S
BUSINESS GROWTH
S TA R T S H E R E
Australia’s biggest event for 4x4, With a range of products on sale, industry
fishing, boating and outdoor experts, entertainment, competitions, features
and activations spread over 20,000 square
enthusiasts the National 4x4 Outdoors
metres; the event is a haven for outdoor
Show, Fishing & Boating Expo is the lifestyle enthusiasts looking prepare for their
most effective way to rapidly grow next adventure.
your business, increase sales
and engage your target market. Over 91.8% of visitors would buy
and / or recommend products
they have seen at the show.
Are you looking to improve your company’s image,
brand awareness and credibility?
Ask our sales team about sponsorship opportunities
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
WHO SHOULD EXHIBIT
Companies who have an interest in 95.7% of visitors said they attend
boosting awareness of their products the show to look at new products
or services in the 4x4, camping, fishing,
boating and outdoor industry.
The show features a vast range of products and services, including:
4X4 Fishing & Boating Outdoors
• 4x4 vehicles • New trailer boats • Personal water craft
• 4x4 aftermarket accessories • Tinnies • Dirt bikes
• 4x4 upgrades • Pontoon boats • Mountain bikes
• Protection equipment • Kayaks • Hunting
• Safety, recovery & emergency gear • Tackle & lures • Diving
• Fully-equipped camper trailers • Rods & fishing accessories • Abseiling
• Tents, swags, and camping gear • Chains & anchors • Rock climbing
• Tools • Wetsuits/clothing • Skydiving
• Cooking & BBQ • Fishing charters • Ballooning
• 4WD tourism destinations • Tourism • Outdoor adventure
• Navigation • Drones and technology • Recreational aviation
• Vehicle performance products • Skiboats • X-Sports equipment and brands
2 0 1 9 P R O S P E C T U S
BENEFITS OF EXHIBITING
75.6% of visitors made a purchase at the show
PRODUCT DEMONSTRATIONS MAKE YOUR BRAND KNOWN
The opportunity to do live demonstrations which will If you have a new or emerging product, you
captivate the attention of visitors and help you showcase can get it in front of key retail brands across
the features, benefits and solutions offered by your products, the exhibition all at once. The expo environment facilitates
services or capabilities. In the disconnected digital age networking with other exhibitors and industry personalities to
getting face to face with clients is vital for ongoing growth build mutually beneficial partnerships.
and customer retention. No other marketing method can
deliver the personalised touch, reduced sales cycle and MEET & ENTERTAIN LOYAL CUSTOMERS
impact of an expo. Make appointments with key customers and give them a
firsthand opportunity to discuss new product lines, services
OBTAIN MARKET ‘CUT THROUGH’ or challenges they face and the solutions you can offer. This
Conduct market research and receive market feedback kind of relationship cultivation support customer retention.
instantly to gain industry or public opinion about your
offering and establish if your products or services meet the GENERATE LEADS & BUILD
current consumer demand. A QUALIFIED DATABASE
While not all visitors will be an immediate sale, there is a great
MAINTAIN MARKET SHARE chance they will be looking for solutions in the future (after
Ensure your current or potential customers are aware of your all that’s why they are at the show). Maximise your ROI by
brands, products and services. Stay abreast of the industry’s building a database of new and potential clients, providing
ever changing needs and vertical markets that are developing leads for that can be followed up in the weeks and months
that could be cross selling opportunities. following the exhibition. Establish a relationship now and gain
a customer for life.
CREATE LASTING IMPRESSIONS
A well designed stand delivers a customer experience and
draws attendees’ attention. Unlike other mediums that are 89.3% of exhibitors were “satisfied” or “very
often quickly forgotten, events leave an impression with a satisfied” with the event’s ability to improve
prospective customer for months, years and in the best cases, brand or product awareness – Melbourne 2018
a lifetime.
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
BENEFITS OF THE NATIONAL
4X4 OUTDOORS SHOW,
FISHING & BOATING EXPO
MARKETING & PR EXPERIENCE
Our industry leading marketing and PR campaigns are The National 4x4 Outdoors Show, Fishing & Boating
valued at over a million dollars, including mainstream Expo has been running for over 20
media, radio and television. This ensures the market is years and is delivered by an experienced team
aware of our event in turn visitors will come in mass. of event professionals. This ensures a trouble
free show for you and the highest levels of
SALES show craft available.
As a consumer show the National 4x4 Outdoors Show,
Fishing & Boating Expo attracts engaged and qualified SPECIAL GUESTS
buyers with the power to make decisions. They come The National 4x4 Outdoors Show, Fishing & Boating
looking for the best deals, latest innovations and Expo offers visitors the exclusive opportunity to
broadest range of products available. These buyers and meet a huge range of 4WD, Fishing and Camping
enthusiasts are often those that can’t be reached by personalities. The show has seen a huge line up of key
traditional marketing or business development in the industry personalities including John ‘Roothy’ Rooth
field. (Low Range), Jase Andrews and Simon Anderson (All
4 Adventure), Graham & Shauno (4WD Action), Rick
ENGAGEMENT O’Brien & Steve “Starlo” Starling (Offroad Adventure
There is a lot going on at the show and the customer Show), Spida Everitt, (Great Australian Doorstep) Ernie
wants to experience it all, including your stand. They Dingo, Andrew Symonds, Bindi Irwin, Paul Worsteling,
are highly stimulated by the show and unlike other Paul Burt and more. Each year we work to bring the
mediums, they can’t just change the channel or turn the best line up of talent to bring
page and thanks to the bazaar like atmosphere they in crowds of enthusiasts.
don’t want to.
Tip: They are there to see you! Give them a reason 96.43% of exhibitors surveyed in 2018 were
to stop, ask for more information and engage your satisfied or very satisfied with the quality of
business. visitors at the show
2 0 1 9 P R O S P E C T U S
EXHIBITOR QUOTES
Wow the 2018 National 4x4 outdoor boating and fishing expo was the best show
of the year , great deals great products and great family fun. This show is the
perfect platform to launch new products and showcase your brand and services to
the public and industry’s alike. – JOHN SPEAKMAN, TJM
Norweld Australia have been attending the National 4x4 Show in Brisbane since
2015. In the last four years we have noticed a steady increase in the number or
customers attending the show and in turn allowing us to reach more prospective
leads. For many existing customers it’s their annual pilgrimage to the show and
a chance to catch up with us. We have found a format for the show that works
very well for our business and our style of selling. We are able to display our
promotional vehicle fitted with Norweld trays and canopies in a way that allows
customers to check them out without us feeling like pushy salespeople. We can
answer any questions and demonstrate key features in an environment that is
friendly and open. - NORWELD AUSTRALIA
This was our first expo, an exercise in brand awareness, to measure brand
recognition and direct sales for our product. Being so well organised and attended
we had a highly sucessful result. Very helpful organisers, good spirit amongst
all the exhibitors and cashed up visitors means we will be back. Thank you very
much guys. - LATESHA CASSAR, SALES & MARKETING, NATURE’S BOTANICAL NATURAL
REPELLENT
Inland Australia has exhibited at numerous 4x4 Shows across Melbourne and
Brisbane for over 5 years, I would like to thank the team at Exhibitions Trade
Fairs for a sterling job. Year after year nothing is too hard, and even when it is last
minute the response from the team and their subcontractors is quick and efficient,
I only wish all the shows we exhibit are run the same way. - NICK CANNELLA, INLAND
AUSTRALIA P/L
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
HIGHLIGHTS EXPO
Over 94.2% of visitors attend the National 4x4
Outdoors Show, Fishing & Boating Expo to have
a fun day out.
ACTION ARENA CATCH & COOK STAGE
A staple of the National 4x4 Outdoors Show, Hosted by Spida and Sheree Everitt, of the Great
Fishing & Boating Expo in both Brisbane and Australian Doorstep 2019 will see the return of
Melbourne is the Action Arena. In 2019 we are the popular Catch & Cook Stage. Both fun and
returning to the main arena at the Melbourne educational our hosts will keep beginners and
Showgrounds to really up the ante with adrenalin experienced anglers alike entertained all day with
pumping entertainment for the whole family. tips, tricks and sensational stories.
4WD PROVING GROUND OUTBACK STAGE
The 4WD Proving Ground will return in 2019 The Outback Stage features a huge line up
with a packed schedule of demonstrations to special guests in an entertaining and informative
ensure your next adventure is a success. Learn program of presentations and interviews.
the keys to towing techniques, safe winching Previous guests have included John ‘Roothy’
procedures, and recovery tips that will give you Rooth, Jase Andrews & Simon Anderson, Allan
the confidence to try your hand at 4WDing. Gray, Rick O’Brien & Jamie Hazelden.
2 0 1 9 P R O S P E C T U S
VISITORS TESTIMONIAL
Amazing event for all ages to get fresh ideas and to get excited about seeing the
Aussie outback! Well worth it. Looking forward to the next one! – NATALIE
This was my first time at the Melbourne show and it was far and away the best
4WD/outdoors/camping/caravan show that I have been to anywhere in Australia.
Already looking forward to next year. - DAVID
Absolutely ripper show to check out. It’s got just about everything you could think
of, and then some. Heaps of really knowledgeable people around to help you
out with any questions you might have, and a great time to snap up a few “show
specials” – LACHIE
Fantastic show! So many stalls for everyone’s needs and wants. We got ourselves a
bargain we wouldn’t have got elsewhere! Was great to eat to speak to the experts
about the different things we wanted and needed! - SAM
2nd year I have attended the show and it was excellent. Plenty of huge names
in the 4wd industry discussing trips and tips. Very interactive stands especially
Narva with the VR system to test out different driving lights, definitely best stand I
attended on the day. - IAN
WHAT PRODUCTS
WERE YOU MOST
INTERESTED IN
SEEING AT THE
SHOW?
24.27% 39.00%
Boats Roof racks
15.23% 43.92%
New Cars Suspension
QUICK VISITOR
FACTS DEMOGRAPHICS 38.18% 59.38%
Bull bars Tents, swags,
90% 38.3% canvas
of visitor respondents agree that new attendees
“The National 4x4 Outdoors Show, 63.62% 45.46%
Fishing & Boating Expo is the best outdoor
recreational show for 4x4, camping and 71.43% Camper Trailers &
Caravans
Tools
fishing enthusiasts in Melbourne” of visitors were male
95.70% 28.74% 15.41%
25 – 30 Canopies Toys
of visitors attend to see new products years was the most dominant age group
94.6% 27.70% 36.15%
85.95% Hiking clothing & Tyres
of visitors were satisfied with the range are either married or in a relationship apparel
of new products
85.6% $100k 35.29% 47.18%
average household income Destinations (for Vehicle storage
attended to buy goods on sale driving holidays and
tourism etc.)
Higher at show spend
84.7%
of visitors were satisifed with the selection $1476.00 46.86% 36.38%
of goods on sale Driving lights Navigation
increase of 23% on last year
89.3% $8,405.00 41.12% 59.92%
of visitors were satisfied with their overall Fishing gear Other outdoors
show experience average annual hobby spend of
equipment
91.8% 35,250* 18.26% 1.04%
of visitors were likely to recommend or buy visitors, on par with 2017 Motorbikes & ATVs None of the above
a product they saw at the show
*CAB audited
(Audited Media Association of Australia)
2 0 1 9 P R O S P E C T U S
SHOW PROMOTION
TV: Channel 9 – 1 week/ 5 x 15 sec / Today weather cross x 5
Channel 7 / 7 MATE – 2 weeks / 18 x 15 sec
Channel 10 / ONE – 2 weeks / 68 x 15 sec
7Prime (Ballarat, Bendigo, Gippsland, Shepparton) – 2 weeks / 297 x 15 sec
Radio: Triple M – 2 weeks (incl Breakfast news and Drive sponsorships) / 198 impressions
GOLD – 2 weeks Breakfast news / weekend news sponsorship / 130 impressions
FOX FM - 2 weeks incl Breakfast news sponsorship / 22 impressions
ATN (metro) – 2 weeks (8 stations – 190 impressions)
Press: Nil
Outdoor: Nil
Transit: Nil
Magazine: 4WD Action – 2 issues, 1 x video DVD editorial; Modern Fishing – 1 issue; 4WD Camping Guide – 2 issue;
Overlander – 1 issue; Caravan & Motorhomes – 1 issue; 4x4 Australia – 3 issues; On The Road – 1 issue;
CAMPER – 3 issues; Fishing World – 2 issues; Fishing Monthly – 3 issues; Freshwater Fishing – 2 issues;
Trade-A-Boat – 1 issues; Pat Callinan’s 4x4 Adventures x 1 issue
Online: Fox Sports App - 2 weeks/ 150,000 x 15 sec; Nine Entertainment App - 3 weeks/350,000 x 15 sec;
Google Display Network / Adwords / Youtube – 1 month campaign; Fishing World – 3 month campaign;
AFN – 2 month campaign; Marine Business – 3 months; Unsealed 4x4 - 3 month campaign;
RV Daily - 3 month campaign
eDM: 6 x monthly show newsletter
Website: new optimised show website
Social Media: 4WD Action – 2 month campaign (including 4 x video testimonial, 14 posts and ticket giveaways);
Freshwater Fishing – 1 month campaign featuring 4 x posts; Great Australian Doorstep – 1 month campaign
Direct Mail: see eDM
Telemarketing: Nil
Other: PR – 4 month mainstream media campaign valued at approximately $1.0 millionFRIDAY 16TH AUGUST TO SUNDAY 18TH AUGUST 2019 MELBOURNE SHOWGROUNDS 4x4show.com.au
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