2018 PROSPECTUS 4x4show.com.au - National 4x4 Outdoors Show, Fishing ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2 0 1 8 P R O S P E C T U S
17–19 August 2018 Melbourne Showgrounds
4x4show.com.au
4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO NATIONAL4X4SHOW NATIONAL 4X4OUTDOORS SHOW, FISHING BOATING EXPO
PRESENTED BY
2 0 1 8 P R O S P E C T U S
BUSINESS GROWTH
S TA R T S H E R E
Australia’s biggest event for 4x4, With a range of products on sale, industry
fishing, boating and outdoor experts, entertainment, competitions, features
and activations spread over 20,000 square
enthusiasts the National 4x4 Outdoors
metres; the event is a haven for outdoor
Show, Fishing & Boating Expo is the lifestyle enthusiasts looking prepare for their
most effective way to rapidly grow next adventure.
your business, increase sales
and engage your target market. Over 91.8% of visitors would buy
and / or recommend products
they have seen at the show.
Are you looking to improve your company’s image,
prestige and credibility?
Ask our sales team about sponsorship opportunities
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
WHO SHOULD EXHIBIT
Companies who have an interest in 92.9% of visitors said they attend
boosting awareness of their products the show to look at new products
or services in the 4x4, camping, fishing,
boating and outdoor industry.
The show features a vast range of products and services, including:
4X4 Fishing & Boating Outdoors
• 4x4 vehicles • new trailer boats • personal water craft
• 4x4 aftermarket accessories • tinnies • dirt bikes
• protection equipment • pontoon boats • mountain bikes
• safety, recovery & emergency gear • kayaks • hunting
• fully-equipped camper trailers • tackle & lures • diving
• tents, swags, and camping gear • rods & fishing accessories • abseiling
• cooking & BBQ • chains & anchors • rock climbing
• 4WD tourism destinations • wetsuits/clothing • caravans
• fishing charters • outdoor adventure
• tourism
2 0 1 8 P R O S P E C T U S
BENEFITS OF EXHIBITING
73% of visitors made a purchase at the show
PRODUCT DEMONSTRATIONS MAKE YOUR BRAND KNOWN
The opportunity to do live demonstrations which If you have a new or emerging product, you
will captivate the attention of visitors and help can get it in front of key retail brands across
you showcase the features, benefits and solutions the exhibition all at once. The expo environment
offered by your products, services or capabilities. facilitates networking with other exhibitors and
In the disconnected digital age getting face to industry personalities to build mutually beneficial
face with clients is vital for ongoing growth and partnerships.
customer retention. No other marketing method
can deliver the personalised touch, reduced sales MEET & ENTERTAIN LOYAL
cycle and impact of an expo. CUSTOMERS
Make appointments with key customers and
OBTAIN MARKET ‘CUT THROUGH’ give them a firsthand opportunity to discuss
Conduct market research and receive market new product lines, services or challenges they
feedback instantly to gain industry or public face and the solutions you can offer. This kind
opinion about your offering and establish if your of relationship cultivation support customer
products or services meet the current consumer retention.
demand.
GENERATE LEADS & BUILD
MAINTAIN MARKET SHARE A QUALIFIED DATABASE
Ensure your current or potential customers are While not all visitors will be an immediate sale,
aware of your brands, products and services. Stay there is a great chance they will be looking for
abreast of the industry’s ever changing needs solutions in the future (after all that’s why they
and vertical markets that are developing that are at the show). Maximise your ROI by building
could be cross selling opportunities. a database of new and potential clients, providing
leads for that can be followed up in the weeks
and months following the exhibition. Establish a
relationship now and gain a customer for life.
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
BENEFITS OF THE NATIONAL
4X4 OUTDOORS SHOW,
FISHING & BOATING EXPO
MARKETING & PR EXPERIENCE
Our industry leading marketing and PR The National 4x4 Outdoors Show, Fishing &
campaigns are valued at over a million dollars, Boating Expo has been running for over 20
including mainstream media, radio and television. years and is delivered by an experienced team
This ensures the market is aware of our event in of event professionals. This ensures a trouble
turn visitors will come in mass. free show for you and the highest levels of
show craft available.
SALES
As a consumer show the National 4x4 Outdoors SPECIAL GUESTS
Show, Fishing & Boating Expo attracts engaged The National 4x4 Outdoors Show, Fishing
and qualified buyers with the power to make & Boating Expo offers visitors the exclusive
decisions. They come looking for the best opportunity to meet a huge range of 4WD,
deals, latest innovations and broadest range of Fishing and Camping personalities. The show has
products available. These buyers and enthusiasts seen a huge line up of key industry personalities
are often those that can’t be reached by including John ‘Roothy’ Rooth (Low Range), Jase
traditional marketing or business development in Andrews and Simon Anderson (All 4 Adventure),
the field. Graham & Shauno (4WD Action), Rick O’Brien
& Steve “Starlo” Starling (Offroad Adventure
Show), Spida Everitt, (Great Australian Doorstep)
Ernie Dingo, Andrew Symonds, Bindi Irwin, Paul
Worsteling, Paul Burt and more. Each year we
work to bring the best line up of talent to bring
in crowds of enthusiasts.
2 0 1 8 P R O S P E C T U S
EXHIBITOR QUOTES
Writing to you to thank you for a job well done on National 4x4 Outdoors Show in
Melbourne last month. Having been involved with the show since its inception with
several exhibitors, this year yielded great results for us at Uneek 4x4. We would
like to rebook our stand and increase it from 198 sq. meters to 250 sq. meters in
the same location. By using all the tools provided by ETF we were able to increase
awareness prior to the show thru their social media in conjunction with ours, these
included discounted tickets with our own codes, Facebook Giveaways that drove
customers to our website prior to the show and being part of a door prize has
enabled us to follow up post show with visitors and record sales post show. Again
well done team, looking forward to next year already.
I felt the 4x4 show was one of the best run and well attended events I have ever
been too. The audience was clear – Those who liked our product, those who didn’t
like it but thought it was cool and those who hated it (the traditional campers who
go to get away from tech!). If the numbers came back with a flow of 40,000 people
attending I would think that reasonable! I think our setup in the show and the
customer base we reached is someone we have failed to connect with for a long
time and we need to speak to again. I would love to do this show every year with
suitable products.
This was a very well run and attention to detail show, the organizers and staff
should be congratulated.
This event is the HIGHLIGHT of our show calendar anywhere in Australia. Well
set up, great people to work with, but most of all - we are marketing to the exact
customer base we need thanks to clever marketing.
Great show with excellent sales results.
One of the best shows in Australia, both in management and customers.
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
HIGHLIGHTS EXPO
Over 86.8% of visitors attend the National 4x4
Outdoors Show, Fishing & Boating Expo to have
a fun day out.
ACTION ARENA CAMPFIRE COOKING STAGE
A staple of the National 4x4 Outdoors Show, Hosted by Spida and Sheree Everitt, of the Great
Fishing & Boating Expo in both Brisbane and Australian Doorstep 2018 will see the return of
Melbourne is the Action Arena. In 2018 we are the popular Campfire Cooking Stage. Proving
returning to the main arena at the Melbourne that the days of simple damper are long behind
Showgrounds to really up the ante with adrenalin us, they will put the BBQ and campfire grill to
pumping entertainment for the whole family. the test with a range of recipes and tips to make
anyone a masterful chef. Spida will be joined by
FISHING STAGE a line up of special guests on the purpose built
The fishing stage is a must see for all fishing outdoor stage.
enthusiasts. Both fun and educational our hosts
will keep beginners and experienced anglers OUTBACK STAGE
alike entertained all day with tips, tricks and The Outback Stage features a huge line up
sensational stories. special guests in an entertaining and informative
program of presentations and interviews.
4WD PROVING GROUND Previous guests have included John ‘Roothy’
The 4WD Proving Ground will return in 2018 Rooth, Jase Andrews & Simon Anderson, Allan
with a packed schedule of demonstrations to Gray, Rick O’Brien & Jamie Hazelden.
ensure your next adventure is a success. Learn
the keys to towing techniques, safe winching
procedures, and recovery tips that will give you
the confidence to try your hand at 4WDing.
2 0 1 8 P R O S P E C T U S
VISITORS TESTIMONIAL
Great show. Was able to find info and professional assistance on all the products
I was researching. All exhibitors were very patient with my two darling children
(4yo girl and 8yo boy). Some even encouraged them to flick switches, flash lights
and climb all over their campers! Great day. - Daniel
An excellent range of 4x4 gear, camping and terrific encouragement from popular
tv shows to have some time off and enjoy the great outdoors.
Well done. - Greg
This show was the best lay out that I have been to. It was good to have some room
to move, instead of being packed into 1 hall like sardines. My brother and I think
that this show was the best one in years. - Scott
The show was great had no intention of buying anything on the way in just to do
research on products but after getting there and seeing the amazing discounts and
deals ended up getting some new gear on the day, all for at least half price. - Ethan
The 4WD expo was a great place to come and see the leaders of the business
showcase new and exciting products as well as the essential products paired with
the expert advice everyone needs to have the ultimate trip away. Entertainment
was great for the whole family with plenty to see and do! A cracking way to get top
advice from the experts and grab yourself a genuine 4x4 bargain. - David
Was my first time at the show and will definitely be attending next year. The
Amarok test was great and watching the range rover climb the raised ramp was
amazing. - Harry
This year’s show offered a very wide range of products to view and purchase. If not
for the lower prices, it is well worth a look to check out some new products. - Neil
WHAT PRODUCTS
WERE YOU MOST
INTERESTED IN
SEEING AT THE
SHOW?
24.27% 39.00%
Boats Roof racks
15.23% 43.92%
New Cars Suspension
QUICK VISITOR
FACTS DEMOGRAPHICS 38.18% 59.38%
Bull bars Tents, swags,
86.8% 39.5% canvas
of visitor respondents agree that new attendees
“The National 4x4 Outdoors Show, 63.62% 45.46%
Fishing & Boating Expo is the best outdoor
recreational show for 4x4, camping and 75.3% Camper Trailers &
Caravans
Tools
fishing enthusiasts in Melbourne” of visitors were male
92.9% 28.74% 15.41%
31– 45 Canopies Toys
of visitors attend to see new products years was the most dominant age group
93.5% 27.70% 36.15%
55.5% Hiking clothing & Tyres
of visitors were satisfied with the range are either married or in a relationship apparel
of new products
85.6% $100k 35.29% 47.18%
average household income Destinations (for Vehicle storage
attended to buy goods on sale driving holidays and
tourism etc.)
Higher at show spend
84.7%
of visitors were satisifed with the selection $1,202.68 46.86% 36.38%
of goods on sale Driving lights Navigation
compared to $994 in 2017
89.3% $4,277.55 41.12% 59.92%
of visitors were satisfied with their overall Fishing gear Other outdoors
show experience average annual hobby spend of
equipment
91.8% 35,267* 18.26% 1.04%
of visitors were likely to recommend or buy visitors, an increase of almost Motorbikes & ATVs None of the above
a product they saw at the show 8,300 on 2017
*CAB audited
(Audited Media Association of Australia)
2 0 1 8 P R O S P E C T U S
SHOW PROMOTION
TV: > Channel 9 – 2 weeks - 10 x 15 sec / Today weather cross x 5
> Channel 7 / 7 MATE – 2 weeks / 77 x 15 sec
> Channel 10 / ONE – 2 weeks / 116 x 15 sec
> 7 Prime (Ballarat, Bendigo, Gippsland, Shepparton) – 2 weeks / 32 x 15 sec
Radio: > Triple M – 2 weeks (incl Breakfast news and Drive sponsorships) / 115 impressions
> NOVA – 2 weeks Breakfast traffic sponsorship / 70 impressions
> GOLD – 2 weeks Breakfast news / weekend news sponsorship / 96 impressions
> Smooth - 2 weeks incl Breakfast news sponsorship / 53 impressions
> ATN (metro) – 2 weeks (8 stations – 180 impressions
Online: >G oogle Display Network / Adwords / Youtube – 1 month campaign;
Fishing World – 3 month campaign;
> AFN – 2 month campaign; Club Marine – 2 months; Afloat – 1 month;
Marine Business – 3 months
Magazine: > 4 WD Action – 2 issues, 1 x video DVD editorial; Modern Fishing – 1 issue; 4WD Camping Guide – 1
issue; Camper Trailer Touring – 2 issues; Overlander – 1 issue; Caravan & Motorhomes – 1 issue; Just
4x4 – 3 issues; 4x4 Australia – 3 issues; 4WD Vic Track Watch – 1 issue; On The Road – 1 issue; Camper
Trailer Australia – 3 issues; Fishing World – 2 issues; Fishing Monthly – 3 issues; Freshwater Fishing –
2 issues; Club Marine – 1 issues; Afloat – 1 issue; Trade-A-Boat – 3 issues; Marine Business – 1 issue;
National Australian Fishing Annual – 1 annual issue
eDM: > 6 x monthly show newsletter, RACV member offer; Fishing World – 2 issues, Marine Business – 2 issues
Website: New optimised show website
Social Media: 4WD Action – 2 month campaign (including 4 x video testimonial, 14 posts and ticket giveaways);
Freshwater Fishing – 1 month campaign featuring 4 x posts; Great Australian Doorstep – 1 month
campaign
Direct Mail: > s ee eDM
Other: >P R – 4 month mainstream media campaign valued at approximately
$1.0 million
> Ticket giveaway promotion in suburban newspapers2018 RATE SHEET
4x4 & Outdoor
Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard
(Outdoor)
Indoor Shell Scheme Stands Space Only Stands include the raw Space Only Stands include the raw Space Only Stands include
include the following; floor space. floor space. the raw floor space.
Exhibition floor space, Black (No Pegging) (No pegging)
Corinthian walls, carpet, 2 x
spotlights per 9sqm, 4amp
phase power outlet and stand
fascia with company name.
Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²:
0 – 10m² $220 1 – 29m² $140 1 - 29m² $99 50 – 100m² $53
11 - 20m² $210 30 - 59m² $126 30 - 59m² $89 101 - 200m² $48
21 - 30m² $197 60 – 99m² $113 60 – 99m² $81 200 + m² $43
31 + m² $184 100 – 199m² $97 100 – 199m² $70
200 – 399m² $89 200 – 399m² $61
Fishing Tackle, Boats & Marine Products
Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard (Outdoor)
Indoor Shell Scheme Stands Space Only Stands include the raw Space Only Stands include the raw Space Only Stands include the
include the following; Exhibition floor space. floor space. (No Pegging) raw floor space. (No pegging)
floor space, Black Corinthian
walls, carpet, 2 x spotlights
per 9sqm, 4amp phase power
outlet and stand fascia with
company name.
Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²:
0 – 20m² $175 0 – 50m² $92 0 – 50m² $84 50 – 100m² $52
21 - 36m² $159 51 - 140m² $84 51 - 140m² $74 101 - 200m² $47
37 + m² $149 141 – 200m² $79 141 – 200m² $68 200 + m² $42
201+ m² $74 201+ m² $63
Carpets: $12 per m2 Walls: $34 per m2
MARKETING
Bronze Package (Compulsory) Silver Package (Upgrade Option 1) Gold Package (Upgrade Option 2)
In online Exhibitor Directory (website) In online Exhibitor Directory (website) In online Exhibitor Directory (website)
• Contact Details • Contact Details • Contact Details
• Company Logo • Company Logo • Company Logo
• Link to Social Media platforms (Facebook & Twitter) • Link to Social Media platforms (Facebook & Twitter) • Link to Social Media platforms (Facebook & Twitter)
• 100 word company biography • 200 word company biography • 500 word company biography
• 5 document uploads • 10 document uploads • 15 document uploads
• 5 product listings online and in Bargain Hunter’s • 10 product listings online and in Bargain Hunter’s • 15 product listings online and in Bargain Hunter’s
Guide (photo & description) Guide (photo & description) Guide (photo & description)
• Banner ad in profile
In print Exhibitor Directory (Show Guide) In print Exhibitor Directory (Show Guide)
• Contact Details • Contact Details In print Exhibitor Directory (Show Guide)
• Company Logo • Company Logo • Contact Details
• 10 word company biography • 25 word company biography • Company Logo
• Quarter-page advertisement • Half-page advertisement • 50 word company biography
• Full-page advertisement
Additional Inclusions Additional Inclusions
• Rotating banner ad on website • Rotating banner ad on website Additional Inclusions
• Rotating banner ad on website
Social Media Social Media
• Twitter post • Twitter post Social Media
• Instagram post • Twitter post
• Instagram post
• Facebook post
Rate $325 + GST Rate $625 + GST Rate $995 + GST
COMPULSORY PUBLIC LIABILITY INSURANCE - $150 COMPULSORY ADMINISTRATION AND SUNDRY FEE
It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have This fee is applicable to all Exhibitors (and co-exhibitors) participating in the show.
Public Liability Insurance coverage for at least $10M for the duration of the show. This amount is calculated as 5% of the total stand costs, before GST capped at $500.
Refer to Clause 27 in the terms and conditions, available on request.
CONTACT US EXHIBITOR SALES
AND BOOK YOUR Adam Gifford, Sales Manager
03 9321 6756
Ben Morrison, Sales Executive
03 9321 6753
Tanise Elrezz, Sales Executive
03 9321 6757
STAND TODAY agifford@etf.com.au bmorrison@etf.com.au telrezz@etf.com.auFRIDAY 17TH AUGUST TO SUNDAY 19TH AUGUST 2018 MELBOURNE SHOWGROUNDS 4x4show.com.au
You can also read
