2019 PROSPECTUS 4x4show.com.au - National 4x4 Outdoors Show, Fishing ...
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N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
2 0 1 9 P R O S P E C T U S
5–7 April 2019 Brisbane Showgrounds
4x4show.com.au
4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO NATIONAL4X4SHOW NATIONAL 4X4OUTDOORS SHOW, FISHING BOATING EXPO
PRESENTED BY
2 0 1 9 P R O S P E C T U S
BUSINESS GROWTH
S TA R T S H E R E
Australia’s biggest event for With a range of products on sale, industry
4x4, fishing, boating and outdoor experts, entertainment, competitions, features
and activations spread over 20,000 square
enthusiasts the National 4x4 Outdoors
metres; the event is a haven for outdoor
Show, Fishing & Boating Expo is the lifestyle enthusiasts looking prepare for their
most effective way to rapidly grow next adventure.
your business, increase sales
and engage your target market. Over 90% of visitors would buy
and / or recommend products
they have seen at the show.
Are you looking to improve your company’s image,
prestige and credibility?
Ask our sales team about sponsorship opportunities
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
WHO SHOULD EXHIBIT
• Anyone who in has an interest in promoting • Those looking to enhance their competitive
their products or services to the 4x4, camping, edge
fishing, boating and outdoor communities.
• Anyone that needs to deliver a brand
experience for their clients 95.9% of visitors said they attend
the show to look at new products
• Anyone with a product or solution that only
face to face interaction can do justice
The show features a vast range of products and services, including:
4X4 Fishing & Boating Outdoors
• 4x4 vehicles • new trailer boats • personal water craft
• 4x4 aftermarket accessories • tinnies • dirt bikes
• protection equipment • pontoon boats • mountain bikes
• safety, recovery & emergency gear • kayaks • hunting
• fully-equipped camper trailers • tackle & lures • diving
• tents, swags, and camping gear • rods & fishing accessories • abseiling
• cooking & BBQ • chains & anchors • rock climbing
• 4WD tourism destinations • wetsuits/clothing • caravans
• fishing charters • outdoor adventure
• tourism
2 0 1 9 P R O S P E C T U S
BENEFITS OF EXHIBITING
SELL ON THE DAY products or services meet the current consumer
The National 4x4 Show is a cash and carry demand. Potential buyers will stop by your booth
oriented event, visitors come ready to buy. This and you’re able to engage them in conversation,
means a quick return on your investment with a learn their problems, offer possible solutions and
major cash injection in a short space of time. guide them to the next step in your sales process.
GENERATE LEADS & BUILD A MAINTAIN MARKET SHARE
QUALIFIED DATABASE Ensure your current or potential customers
While not all visitors will be an immediate sale, are aware of your brands, products and full
there is a great chance they will be looking for suite of services. Stay abreast of the industry’s
solutions in the future (after all that’s why they ever changing needs and vertical markets
paid to be at the show). Maximise your ROI by that are developing that could be cross selling
building a database of new and potential clients, opportunities.
providing leads that can be followed up in the
weeks and months following the exhibition. MAKE YOUR BRAND KNOWN
Establish a relationship now and gain a customer If you have a new or emerging product, you can
for life. get it in front of key retail brands across the
exhibition all at once. The expo environment
PRODUCT DEMONSTRATIONS facilitates networking with other exhibitors and
The opportunity to do live demonstrations which industry personalities to build mutually beneficial
will captivate the attention of visitors and help partnerships. A well presented stand at the
you showcase the features, benefits and solutions National 4x4 Outdoors Show, Fishing & Boating
offered by your products, services or capabilities. Expo will always strengthen the market position
In the disconnected digital age getting face of your brand. It also reassures your clientele that
to face with clients and delivering a customer you’re strong in the industry. It builds confidence,
brand experience is vital for ongoing growth and trust and legitimacy in your business
customer retention. No other marketing method
can deliver the personalised touch, reduced sales MEET & ENTERTAIN LOYAL
cycle and multi-dimensional impact of an expo. CUSTOMERS
Make appointments with key customers and
OBTAIN MARKET ‘CUT THROUGH’ give them a firsthand opportunity to discuss
Conduct market research and receive market new product lines, services or challenges they
feedback instantly to gain industry or public face and the solutions you can offer. This kind
opinion about your offering and establish if your of relationship cultivation supports development
of brand advocacy.
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
BENEFITS OF THE NATIONAL
4X4 OUTDOORS SHOW,
FISHING & BOATING EXPO
MARKETING & PR SPECIAL GUESTS
Our industry leading marketing and PR The National 4x4 Outdoors Show, Fishing
campaigns are valued at over a million dollars, & Boating Expo offers visitors the exclusive
including mainstream media, radio and television. opportunity to meet a huge range of 4WD,
This ensures the market is aware of our event in Fishing and Camping personalities. The show has
turn visitors will come in mass. seen a huge line up of key industry personalities
including John ‘Roothy’ Rooth (Low Range), Jase
SALES Andrews and Simon Anderson (All 4 Adventure),
As a consumer show the National 4x4 Outdoors Graham & Shauno (4WD Action), Rick O’Brien
Show, Fishing & Boating Expo attracts engaged & Spida Everitt, (Great Australian Doorstep)
and qualified buyers with the power to make Ernie Dingo, Andrew Symonds, Bindi Irwin, Paul
decisions. They come looking for the best Worsteling, Paul Burt and more. Each year we
deals, latest innovations and broadest range of work to bring the best
products available. These buyers and enthusiasts
are often those that can’t be reached by
traditional marketing or business development in
the field.
EXPERIENCE
The National 4x4 Outdoors Show, Fishing &
Boating Expo has been running for nearly 30
years and is delivered by an experienced team of
event professionals. This ensures a trouble free
show for you and the highest levels of show craft
available. We specialize in bringing buyers and
sellers together.
2 0 1 9 P R O S P E C T U S
EXHIBITOR QUOTES
BOG OUT exhibited extensively over the past year and this show was as
well run and successful as any. Good job.
Paul Aubin, Manager BOG OUT Vehicle Recovery System
Extremely well run events and we attend the same in other states, always very
professional and well promoted with good crowd attendance. We have been
attending the events they run for many years and will continue to do so...
Ross Nichols, National Retail Manager, Cub Campers Pty Ltd
We really enjoyed our time at the expo and we send a huge thank you to Adam,
Paul, Cathy and all of the organisers. Everyone was so accommodating and helpful
and it was a genuinely positive experience for us. We are interested in being a part
of other expos you may be organising in the future. Please keep in touch.
Psyclone Tents
The recent National 4x4 Outdoors Show & Fishing and Boating Expo, proved to
be a fantastic opportunity to liaise with new and existing customers and build the
VacLock brand! There’s only one show in Brisbane worth going to and this is it!
John Rooth, Roothy Corp
The boys tell me Sat Sun was very busy. Just wanted to thank you guys for a
fantastic show and the extra exposure for ourselves and the show was absolutely
awesome. It generated a lot of interest and we had hundreds of people say they
came in to see the truck because they saw it on tv. I hope the rest of the show was
an equal success and look forward to future opportunities together.
Warwick Boswerger, SLR Caravans
N AT I O N A L 4 X 4 O U T D O O R S S H O W, F I S H I N G & B OAT I N G E X P O
HIGHLIGHTS EXPO
91% of visitors were satisfied with the show compared
to other expos they have attended
ACTION ARENA CAMPFIRE COOKING STAGE
A staple of the National 4x4 Outdoors Show, Hosted by Spida and Sheree Everitt, of the Great
Fishing & Boating Expo in both Brisbane and Australian Doorstep 2019 will see the return of
Melbourne is the Action Arena. In 2019 we are the popular Campfire Cooking Stage. Proving
returning to the main arena at the Brisbane that the days of simple damper are long behind
Showgrounds to really up the ante with adrenalin us, they will put the BBQ and campfire grill to
pumping entertainment for the whole family. the test with a range of recipes and tips to make
anyone a masterful chef. Spida will be joined by
FISHING STAGE a line up of special guests on the purpose built
Both fun and educational our hosts will outdoor stage.
keep beginners and experienced anglers
alike entertained all day with tips, tricks and OUTBACK STAGE
sensational stories. The Outback Stage features a huge line up
special guests in an entertaining and informative
4WD PROVING GROUND program of presentations and interviews.
The 4WD Proving Ground will return in 2019 Previous guests have included John ‘Roothy’
with a packed schedule of demonstrations to Rooth, Jase Andrews & Simon Anderson,
ensure your next adventure is a success. Learn Graham & Shauno, & Rick O’Brien.
the keys to towing techniques, safe winching
procedures, and recovery tips that will give you BASE CAMP
the confidence to try your hand at 4WDing. Following the success of it’s inaugural year, Base
Camp will return in 2019. This interactive feature
gives visitor the chance in immerse themselves
in the outback lifestyle
2 0 1 9 P R O S P E C T U S
VISITORS TESTIMONIAL
“2018 was my first time to the show. I was sheerly blow away by the size and
variety that was provided. I also found it highly education and eye opening with
regards to level of innovation on display. With no doubt I left inspired and will
certainly be returning in 2019.”
“Great show for young couple just getting started organising our gap year. My
partner and I had the best day it was awesome to meet Jase and Simon from All
4 Adventure also getting to see various other celebrity’s including Ricko and Pat
Callinan also those Garlic prawns at the Catch and Cook stage were AMAZING
have already used this recipe once since the show. Thank you to the organiser’s
the volunteer’s and the celebrity’s for this awesome event I look forward to
attending next year. Keep up the Great work!!”
“I enjoyed the show and walking around looking at all the newgear out on the
market. The added Cam White show was great for entertaining the kids and giving
them something to look forward too. I really enjoyed the amount of shows and
speakers and demonstrations and could have easily, walked around all day with
the amount of products on show. I found it very comfortable having my 3 week old
baby with my as we walked around plenty of space and everyone was very polite.”
WHAT PRODUCTS
WERE YOU MOST
INTERESTED IN
SEEING AT THE
SHOW?
27.87%
Boats
13.06%
QUICK VISITOR New Cars
FACTS DEMOGRAPHICS
53.83%
91% 43% Tents, swags, canvas
of visitor respondents agree that new attendees
“The National 4x4 Outdoors Show, 65.56%
Fishing & Boating Expo is the best outdoor
recreational show for 4x4, camping and 74.7% Camper Trailers & Caravans
fishing enthusiasts in Brisbane” of visitors were male
59.92%
95.9% 42 Other outdoors equipment
of visitors attend to see new products years average age
25.98%
93% 87.8% Clothing & apparel
of visitors were satisfied with the range are either married or in a relationship
of new products 38.44%
73.5% $100k Destinations (for driving holidays and
tourism etc.)
attended to buy goods on sale average household income
Higher at show spend 33.92%
81% Fishing gear
of visitors were satisifed with the selection
of goods on sale
$994
compared to $1,212 in 2017 18.26%
Motorbikes & ATVs
82.7% $4,359
of visitors were satisfied with their overall
show experience average annual hobby spend of
1.04%
None of the above
90% 29,488*
of visitors were likely to recommend or buy visitors, an increase of almost
a product they saw at the show 2,500 on 2018
95.9% *CAB audited
(Audited Media Association of Australia)
of visitors want to see more 4x4
manufacturers at the show, 60% would like
to see more boats, and 44% would like to
see more fishing tackle
2 0 1 9 P R O S P E C T U S
SHOW PROMOTION
TV: > 9 Life – 2 days / 4 x 15 sec (Getaway & Postcards)
> Channel 7 – 13 days / 28 x15 sec MKR, News Brisbane & Toowoomba, Sunrise (incl bonus)
> 7Two (Gold Coast) – 4 weeks / 65 x 15
> 7 Prime (Gold Coast) – 4 weeks / 126 x 15 sec
> 7Mate (Gold Coast) – 4 weeks / 65 x 15 sec
Radio: > MMM – 2 weeks / BD / Drive sponsorship / 14 x 30 sec; 56 x 5 sec; 15 sec
Online: >Y outube / Facebook /GDN / Adwords – 1 month
> MEDIA CLICKS/VIEWS IMPRESSIONS CTR/VTR
GDN: 80,515 9,686,623 0.83%
AdWords: 13,911 127,987 10.87%
Youtube: 33,265 101,234 32.86%
Facebook: 3,953 446,064 0.89%
Magazine: > FISHING: Fishing Monthly: Feb & Mar full page / AFN Fishing & Outdoors: Freshwater Fishing (Jan) full
page, Sport Fishing (Feb) full page, Freshwater Fishing (Mar) full page, website banner on AFN Fishing
& Outdoors website from Jan-Mar / Fishing World: e-newsletter tile and website banner from 31 Jan
– 31 Mar, Feb & Mar full page, free social media and editorial / Express Media Group (Modern Fishing
Magazine) edition 92 full page / Bush n Beach: ¼ page Jan, ½ page Feb & Mar, Editorial in Jan – Mar,
website banner for 3 months.
> CAMPING/4WD: RACQ ticketing offer / Express Media Group - 4WD Action: profile and full page in
issue 280, 2 page show feature in issue 281, 14 Facebook posts, 1 minute segment on 4WD Action DVD
for issue 280 /Camper Trailer Touring: full page in issues 109 & 110 / Overlander 4WD: full page issues
89 & 90 /Caravan & Motorhome full page issue 257 / Bauer Media - 4x4 Australia: full page issue in
Feb, Mar & Apr, 100,000 impressions on website JAN - MAR / CAMPER: full page issue in Feb / Pat
Callinan Media – Pat Callinan’s 4X4 Adventures: 1 x full page display ad, 1 x full page interactive ad in
the Digital version (MAR – APR), 2 x blog pieces on mr4x4.com.au, Unsealed 4X4 Magazine: 3 x FP
display ads + value adds, 1 x blog pieces on unsealed4x4.com.au, RV Daily Magazine: 2 x FP display
ads + value adds, 1 x blog piece
eDM: > 6 x show newsletters
Website: New optimised show website
Social Media: 4WD Action – 4 month campaign; Great Australian Doorstep – 1 month campaign; All 4 Adventure - 1
month campaign; Roothy – 1 month campaign
Direct Mail: > s ee eDM
Other: >P
R – 4 month mainstream media campaign valued at approximately $1.1 million2018 RATE
2019 RATESHEET
SHEET
4x4 & Outdoor
Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard
(Outdoor)
Indoor Shell Scheme Stands Space Only Stands include the raw Space Only Stands include the raw Space Only Stands include
include the following; floor space. floor space. the raw floor space.
Exhibition floor space, Black (No Pegging) (No pegging)
Corinthian walls, carpet, 2 x
spotlights per 9sqm, 4amp
phase power outlet and stand
fascia with company name.
Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²:
0 – 10m² $220 1 – 29m² $140 1 - 29m² $99 50 – 100m² $53
11 - 20m² $210 30 - 59m² $126 30 - 59m² $89 101 - 200m² $48
21 - 30m² $197 60 – 99m² $113 60 – 99m² $81 200 + m² $43
31 + m² $184 100 – 199m² $97 100 – 199m² $70
200 – 399m² $89 200 – 399m² $61
Fishing Tackle, Boats & Marine Products
Shell Scheme Space Only (Indoor) Space Only (Outdoor) Grand Boulevard (Outdoor)
Indoor Shell Scheme Stands Space Only Stands include the raw Space Only Stands include the raw Space Only Stands include the
include the following; Exhibition floor space. floor space. (No Pegging) raw floor space. (No pegging)
floor space, Black Corinthian
walls, carpet, 2 x spotlights
per 9sqm, 4amp phase power
outlet and stand fascia with
company name.
Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²: Stand Size: Price / m²:
0 – 20m² $175 0 – 50m² $92 0 – 50m² $84 50 – 100m² $52
21 - 36m² $159 51 - 140m² $84 51 - 140m² $74 101 - 200m² $47
37 + m² $149 141 – 200m² $79 141 – 200m² $68 200 + m² $42
201+ m² $74 201+ m² $63
Carpets: $12 per m2 Walls: $34 per m2
MARKETING
Bronze Package (Compulsory) Silver Package (Upgrade Option 1) Gold Package (Upgrade Option 2)
In online Exhibitor Directory (website) In online Exhibitor Directory (website) In online Exhibitor Directory (website)
• Contact Details • Contact Details • Contact Details
• Company Logo • Company Logo • Company Logo
• Link to Social Media platforms (Facebook & Twitter) • Link to Social Media platforms (Facebook & Twitter) • Link to Social Media platforms (Facebook & Twitter)
• 100 word company biography • 200 word company biography • 500 word company biography
• 5 document uploads • 10 document uploads • 15 document uploads
• 5 product listings online and in Bargain Hunter’s • 10 product listings online and in Bargain Hunter’s • 15 product listings online and in Bargain Hunter’s
Guide (photo & description) Guide (photo & description) Guide (photo & description)
• Banner ad in profile
In print Exhibitor Directory (Show Guide) In print Exhibitor Directory (Show Guide)
• Contact Details • Contact Details In print Exhibitor Directory (Show Guide)
• Company Logo • Company Logo • Contact Details
• 10 word company biography • 25 word company biography • Company Logo
• Quarter-page advertisement • Half-page advertisement • 50 word company biography
• Full-page advertisement
Additional Inclusions Additional Inclusions
• Rotating banner ad on website • Rotating banner ad on website Additional Inclusions
• Rotating banner ad on website
Social Media Social Media
• Twitter post • Twitter post Social Media
• Instagram post • Twitter post
• Instagram post
• Facebook post
Rate $325 + GST Rate $625 + GST Rate $995 + GST
COMPULSORY PUBLIC LIABILITY INSURANCE - $150 COMPULSORY ADMINISTRATION AND SUNDRY FEE
It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have This fee is applicable to all Exhibitors (and co-exhibitors) participating in the show.
Public Liability Insurance coverage for at least $10M for the duration of the show. This amount is calculated as 5% of the total stand costs, before GST capped at $500.
Refer to Clause 27 in the terms and conditions, available on request.
CONTACT US EXHIBITOR SALES
AND BOOK YOUR Adam Gifford, Sales Manager
03 9321 6756
Ben Morrison, Sales Executive
03 9321 6753
Tanise Elrezz, Sales Executive
03 9321 6757
STAND TODAY agifford@etf.com.au bmorrison@etf.com.au telrezz@etf.com.auFRIDAY 5TH APRIL TO SUNDAY 7TH APRIL 2019 BRISBANE SHOWGROUNDS 4x4show.com.au
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