8 KEY FOOD TRENDS 2018 - Being brave to identify commercial opportunities, evaluate and adapt consumer's behaviours based on the latest key food ...

8 KEY FOOD TRENDS 2018

               Being brave to identify commercial opportunities,
                  evaluate and adapt consumer’s behaviours
                      based on the latest key food trends
José Namén
   josenamen

83 91 71
      www.menti.com

  Go to www.menti.com

83 91 71

HUMAN FUTURES PART 1   ETHICAL EDUCATORS

EVOLUTION OF CULINARY TRENDS

             1 9 7 9             2 0 0 2                          2 0 0 6

   Wraps, Thai         Bubble tea, pisco          Vietnamese food,
   food…               sours…                     salad bars…

HUMAN FUTURES PART 1   ETHICAL EDUCATORS

EVOLUTION OF CULINARY TRENDS

              2 0 0 8              2 0 1 1                             2 0 1 6

   Kale, izakayas,      Macarons, street                Poke, coconut,
   Goji…                food, black rice,               kombucha…
                        Meat-free
                        Mondays…

WATCHING TRENDS IS NOT ENOUGH

TRADITIONAL
       IN SPIR ATIO N

R A D I C A L T R A N S PA R E N C Y

      N EW N AT U R A L

       CONVENIENCE

    PER SO N A L IZ AT IO N

      P R E S E N TAT I O N

Traditional Inspiration

The trust in the familiar
emphasizes the opportunity for
manufacturers to look to the
past as a dependable source of
inspiration.

Nostalgia                                  “Ancient”                                Localized Twist

Paper Boat Panakam, India                      Worley’s Special Reserve English           Guinness Africa Special Stout, Nigeria
The back of the pack includes a nostalgic      Keeved Cider, US                           Beer contains local ingredients ginger,
story: “At the window, I drink my panakam.     Alcoholic hard cider is made in England    lemongrass, cola nut and chili and its
Amma combs my hair, and ties my plaits. My     using the “ancient art of keeving, which   packaging features artwork by a Nigerian
friends just shouted my name downstairs.       creates a naturally sparkling cider”       graffiti artist.
She kisses my forehead and I’m off to play.”

                                                                   Consumers seek comfort from
          1. IN TRADITION                                          modernized updates of age-old
              WE TRUST…                                            formulations, flavors and formats

Radical Transparency

Consumers are looking for
brands to court them with
transparency, simplicity and
evidence.

An “open kitchen” approach.
2. BASED ON A   Products provide detailed information on

TRUE STORY…     sourcing, production.

New Natural

More manufacturers are releasing or
promoting formulations that center on
plants and the flavors, fortifications
and functionalities they can add to
food and drink products.

3. HEALTHY   The power of plants
BEVERAGES…

Convenience

17

More products can target
4. TIME IS OF THE
                    meal-time with time-saving
      ESSENCE…      solutions

More consumers of all ages are living
in single-person households or
occasionally eating meals alone,
requiring right-sized products.

ICHIRAN
5. TABLE FOR
               Solo dining
       ONE…

There is a market for nighttime
products that help people of all
ages calm down before bedtime,
sleep better and restore the body
while they rest.

Lidl Solevita Relaxing Juice with        NightFood Midnight Chocolate            Kellogg’s All-Bran Apple Crunch
Melatonine, Spain                        Crunch Optimized Nighttime Nutrition    Wheat Flakes, Mexico
                                         Bars, US
Blend of apple and pear juices with                                              New packaging promotes cereal at
valerian and melatonin extract is said   Bars are said to satisfy after-dinner   night for improved digestion
to be ideal during the night             cravings, keep diets on track and
                                         support better sleep

                                                                Evening is tapped as a new occasion for
               6. THE NIGHT                                     functional food and drink formulations
                    SHIFT…

Personalisation

VITA MOJO
7. CUSTOMIZED   Restaurant offers personalized
        MEALS   portion sizes

Presentation

The rise of food-centric media has
sparked a new interest in cooking, not
only for the sake of nourishment, but
for the purposes of sharing one’s
creations on social media.

Packaged food brands are leveraging the online
8. GOOD ENOUGH   viewing and sharing habits of social media savvy
                 consumers.
     TO SHARE…

1. In tradition
        we trust

2. Based on a true story

 3. Healthy beverages

4. Time is of the essence

    5 . Ta b l e f o r o n e

   6. The night shift

 7. Customized meals

   8. Good enough to
         share

8 KEY FOOD TRENDS 2018

               Being brave to identify commercial opportunities,
                  evaluate and adapt consumer’s behaviours
                      based on the latest key food trends
José Namén
   josenamen