Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD

 
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Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
ADG Laus 2020   50th Edition of the Graphic Design and Visual Communication Awards

Call for
Entries
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
Table of Contents

ADG Laus 50th Edition              02
The Awards                         03
The Jury                           05
Criteria                           06
Online Laus                        07
Magabook ADG Laus                  08
ADG Laus Exhibition                09
Nit ADG Laus                       10
Services                           11
Submitting                         12
How to fill out the project form   13
Categories 2020                    15
   Laus Aporta                     16
   Graphic Design                  17
   Digital                         21
   Advertising                     23
   Audiovisual                     25
How to submit material             26
Calendar                           27
Discounts                          28
Terms snd Conditions               29
Collaborators                      30
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
ADG Laus 50 edición        th                                                  02

The ADG Laus Awards are the flagship of one of the most active
professional associations, ADG-FAD. Created in 1961 by 11 graphic
artists, it was the response to the growing need in Spain to begin to define
a profession on the rise thanks to modern advertising and typography,
European avant-garde inheritance, and with a future that would be
revolutionary.

ADG was founded to research and promote graphic design and, especially,
to achieve recognition for its professionals. Its foundation marks the
beginning of a new stage for the Spanish graphic design.

The ADG Laus Awards were created in 1964, the first Spanish contest
for graphical creativity of all kinds used in the visual advertising
communication. The Laus marked a professional and political awareness
clearly committed to the new trends of graphic design and visual
communication, far beyond the simple aesthetic spring.

50 editions later, 56 years later, the ADG Laus Awards are a celebration of
the visual communication that has become an essential reference to learn
about the most relevant creative achievements of the year. They are also an
undeniable tool in the service of dissemination and an invaluable exercise
of promotion for any graphic designer or art director.

For all these reasons, the ADG Laus Awards, as a consolidated and
mature institution, assure recognition and visibility to the work of a whole
collective.

Welcome,
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
The Awards
                                                                                                                     03

We invite renowned professionals
to judge each category.
This is how the voting system works.

Bronze Laus                                                Silver Laus

First Round, in which each juror has unlimited votes.      The best among the Bronze awards.
A Bronze is a project that receives at least half of the   Second Round, in which each juror has only three
votes.                                                     votes.

                                                           Silver is a project that, having been selected first as
                                                           Bronze,eceives at least half plus one of the votes.

Gold Laus                                                  Grand Laus

The best of the Silver awards.                             The best among the Gold awards.
Last Round, in which each juror has only one vote.         Among all the projects that have received a Gold Laus
A Gold Award is a project that, having been selected       Award in a given category, the jury has the option to
first as Silver, receives at least half plus one of the    award one or more Grand Laus.
votes.
                                                           The Grand Laus is the confirmation of an extraordinary,
Only one Gold Laus is awarded per category.                unusual, or a conceptually outstanding project.
In exceptional cases and by a majority decision            The best of the best.
by the jury, two Gold Laus awards may
be selected - ex aequo.                                    The chairman of each category must meet with
                                                           their juries and discuss the winning Golds to assess
                                                           if there is a project worthy of qualifying for a Grand
                                                           Laus. There must be unanimity of the jury to grant
                                                           a Grand Laus with no more than one vote against.

Laus Young Talent

Among all selected with a Gold in the Student
category, the jury will select the best project:
the Laus Young Talent.
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
The Awards
                                                                                                                     04

Honorary Laus                                            Laus Companies
                                                         and Entities
For professional career. The Honorary Laus               This award by the ADG-FAD board celebrates
acknowledges professionals deserving of a mention        a company or organization with a track record
for their contribution and professional career.          of having a special affinity for bringing together
                                                         design and communication.
This ADG-FAD award recognizes a career of
significant contributions to the world of graphic        Companies and entities that make good use of design,
design and visual communication, and its social          which is seen as key to societal development and im-
impact and therefore, a contribution to recognizing      proving the quality of people’s lives.
our whole profession.

                                                         Laus Aporta
                In the 50th edition of the awards,
               with the will to face the present of
              the profession and society and with
                the desire to look to the future in      This Award aims to offer visibility to the contribution
              order to be active agents of change        of design for society with projects that have had a
                 for the common good, the ADG-           positive impact through visual communication.
              FAD board has decided to give Laus
                      Aporta its own category.           Contributions can be as diverse as giving voice to
                                                         social phenomena, introducing design into a new
                                                         sector, contributing to cultural change, or helping to
                                                         transform a traditional product into a product with
                                                         added value.

                                                                                 Young
Grand’20              Gold’20                Silver’20   Bronze’20               Talent’20               Aporta’20
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
The Jury
                                                                                                                                          05

The jury consists of carefully selected       The jury will spend an entire day,               The Chairmen will collect the jury’s
prestigious professionals, for each           and two days in the case of Graphic              opinion regarding the election
category. The jury will be diverse so         Design, judging the pieces                       of the Grand Laus.
as to generate debate with specialists        of their corresponding categories.
of different disciplines within graphic                                                        The jury’s decision is final and will be
design and adjoining fields.                  Voting will answer to the criteria established   kept secret until the Nit Laus. The jury
                                              by the organization, and the jury is free        agrees not to disclose the results.
No jury member can submit work in             to apply said criteria as it deems just.
the category that they are judging.           The jury has to coherently justify the reason    ADG board is in charge of suggesting,
                                              for their verdicts.                              validate and check the final list of the mem-
The jury needs to know and respect                                                             bers of the Jury.
the evaluation criteria upon which            A juror must abstain from voting if:
the awards are based.                         • He/she has collaborated on this project.
                                              • The juror relationship with the agency
The organization will provide                    or studio that has developed the project
all the necessary information to the jury        terminated less than a year ago.
so they are able to judge the participating   In both cases, the juror must leave the room
pieces, while maintaining the anonymity       during the debate.
of the authors.

Chairwomen and Chairmen

The Chair(wo)man’s task is to ensure          They will be responsible for collecting the      No chairmen nor chairwomen can
the proper functioning of the jury.           results of the voting process and certifying     submit work in the category where they
                                              them, along with the jury.                       are supervising.
The Chairman/hairwoman is a person            The Chairman/Chairwoman ensures that
chosen by ADG-FAD. They will be the           all prizes are awarded for each category.        Find out who will be acting as Chairmen
reference person for the members of the       The Chair(wo)man has no vote and                 and Chairwomen and the Jury members by
jury. They are in charge of reminding them    does not intervene in the decisions of           visiting our web.
of the regulations, answering questions,      the jury other than to ensure the proper
and keeping to the schedules and stages       functioning of the process.
of the voting process.
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
Criteria
                                                                                                                                   06

Idea                                           Execution                                  Functionality

The Laus Awards recognize solidity, inten-     Neatness in design and production, and     Response and adaptation of the project to
sity and innovative spirit of the proposals.   attention to detail.                       the needs of the client or end user.
The projects should be based on good           In addition to rewarding concepts          The Laus Awards also measure the
concepts, as well as the relevance and         that present a well-resolved execution,    usefulness of the projects presented.
articulation with which these concepts are     the Laus also select formal                Functional aspects of the pieces as well
represented.                                   representations that are high quality,     as the quality obtained in achieving their
Intelligence and ingenuity in the              surprising or highly relevant in shaping   stated goals will be considered. In this
abilityto transmit messages through            the content they transmit.                 sense, the extent of the clients’ needs will
visuallanguage are highly valued.                                                         be taken into account as a selection factor.

Input                                          Consistency

The Laus recognize innovative projects         Relationship between form and content.
or campaigns, either in a conceptual           Maintaining high level execution and
aspect and/or a formal aspect. Add to          coherence between all the resources
these, the pieces that are a contribution      and decisions considered in the previous
in methodology , scope, forms of               criteria.
communication, or media and formats            These projects are awarded to those
through which they convey the message          that show the highest level in all
as well as in visual resolution. These         components, from beginning to end.
are also projects that by experimentation
have obtained successful results,
applicable to visual communication.
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
Online Laus
                                                                             07

The ADG-FAD website is an             Excellent communication
indispensable tool for designers      needs a reliable identification
and companies searching               for promotion: since 2012, each
for heightened visibility.            award-winning project receives
                                      an official Laus Hallmark that can
The on-line showcase of the award     be used to promote the project or
winners is an an exhaustive and       the studio. The client may also use
inspirational source of information   this hallmark, as a guarantee of the
for designers, companies,             highest standards of design.
institutions, journalists,
consumers, and students from
around the world.
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
Magabook ADG Laus
                                      08

The award-winning Laus projects
are showcased in the ADG Laus
Magabook.

The Magabook is an invaluable
resource for the national and
international design and
advertising industries.

Its content and impact in different
areas, whether related or not to
creativity, serve as a marketing
tool for the award winning studios
as well as an editorial reference
for the professionals of visual
communication and graphic design.
Call for Entries 50th Edition of the Graphic Design and Visual Communication Awards - ADG-FAD
ADG Laus Exhibition
                                                                         09

An extraordinary opportunity to         The winning projects come
                                        together in a special exhibition
see and touch high quality pieces       that showcases the best of
that have so far only been shown        design in all its disciplines
                                        during the Night of Museums
in a photographic format.               and the BDW.

                                        The perfect showcase for the
This is a great publicity platform,     Laus Award winners, this is a
since it brings together the            unique opportunity to discover
                                        the Laus awarded projects.
momentum of the Night of Museums,
the Barcelona Design Week and           In short, it is a must for any
                                        lover of graphics or
summer days when Barcelona is full of   professionals who desire
eager tourists and a local audience     to see and understand
                                        what is happening in the
hungry for new cultural content.        environment of visual
                                        communication.
Nit ADG Laus
                                                                    10

                                               New
                                            special 50
                                             editions
                                             format!

The Nit ADG Laus is a springboard
for emerging talents, and a time for
acknowledging professionals and
recognizing those companies that                          Special
invest in design.                                        discount
                                                         for ADG
The award ceremony is the moment                         members
in which the jury’s verdict is revealed.
The winners of the Grand Laus and
Gold Laus enjoy the unique opportunity
to go on-stage to collect their trophies.
Silver and Bronze Laus winners also
have their moment in the spotlight
during the after-party.

Above all, the Nit ADG Laus is the
gathering of the design profession
and aims to be an unforgettable
celebration. Tickets to attend the Nit
Laus will be on sale by June, with a
special price for FAD members.
Services
                                                                                                                                      11

As in most of the major international
design award events, one of the basic
reasons for the ADG Laus Awards
are the marketing and promotional
opportunities it offers to the award
winners. These are the basic services
that the award winners will receive
according to the type of award being
granted.

Bronze Laus Pack                             Silver Laus Pack                             Gold Laus Pack

— 1 Bronze Laus trophy                       — 1 Silver Laus trophy                       — 1 Gold Laus trophy
— 1 Bronze Laus diploma                      — 2 Silver Laus diplomas                     — 2 Gold Laus diplomas
— Official Bronze Laus hallmark (digital)    — Official Silver Laus hallmark (digital)    — Official Gold Laus hallmark (digital)
— Magabook presence                          — Magabook presence                          — Magabook presence
— Web presence                               — Web presence                               — Web presence
— Possibility of registration for the ADCE   — Presence in the Laus Exhibition            — Presence in the Laus Exhibition
  Awards by paying a fee                     — Possibility of registration for the ADCE   — Presence at the Nit Laus
                                               Awards by paying a fee                       (award ceremony)
                                                                                          — Free enrolment in the ADCE Awards
                       Special                                                            — The project becomes part of the
                     50th edition                                                         endowment of the Barcelona Design
                    trophy for the                                                        Museum
                       Bronzes

Grand Laus Pack                              Young Talent Pack                            Laus Aporta Pack

— 1 GL trophy                                — 1 GL trophy                                — 1 Aporta trophy
— 2 GL diplomas                              — 1 GL diploma                               — 1 Aporta diploma
— Official GL hallmark (digital)             — Official GL hallmark (digital)             — Official Aporta Laus hallmark (digital)
— Magabook presence                          — Magabook presence                          — Magabook presence
— Web presence                               — Web presence                               — Web presence
— Presence in the Laus Exhibition            — Presence in the Laus Exhibition            — Presence in the Laus Exhibition
— Presence at the Nit Laus                   — Presence at the Nit Laus                   — Presence at the Nit Laus
  (award ceremony)                             (award ceremony)                             (award ceremony)
— Free enrolment in the ADCE Awards          — Free enrolment in the ADCE Awards
— The project becomes part of the            — Possibility of taking part of ADG Laus
endowment of the Barcelona Design            2021 as a member of the jury.
Museum
— Possibility of an ADGTalk
Submitting
                                                                                                                         12

                                               *ADG-FAD
                                            does not return
                                              the projects
                                            submitted to the
                                            ADG Laus 2020

01                                                             02
Entries                                                        How to submit material
ADG Laus Awards entries may only                               The indications specified in each section of each
be submitted via the on-line submis-                           category must be followed.
sion system.                                                   Failure to comply with these specifications may result
                                                               in the disqualification of the project.

03                                                             04
Package delivery                                               Payment
ADG–FAD                                                        The payment must be made online once the registra-
(ADG Laus Awards)                                              tion is completed, following the shopping cart sys-
Disseny Hub Barcelona                                          tem. Registrations will remain open until the deadline
Badajoz 175                                                    date in case you want to register more projects. An
08018 – Barcelona                                              invoice will be generated each time a registration is
Reception: 08 a 18h                                            completed.

                                                               If an entry has not been completed, and therefore paid,
Package delivery deadline                                      when the registration period ends, the platform will be
Works will not be accepted nor returned                        closed and the work will not enter the contest.
after this date.

28th February 2020
International entries                                          *In order to have the material back, the organization
Please write the following on the outside                      must be accredited that the project is a unique piece
of the package: “International Awards,                         before the end of the registration period.
Content No Commercial Value”
ADG-FAD will not be responsible for
shipping fees.

Submissions Deadline                                                                                       10th
                                                                                                         February
                                                                                                           2020

Deadline: 10th of February 2020
From then on, the online platform will be
closed and modifications, complete in-
formation or annulment of entries will no
longer be possible.
Package delivery deadline: 28th of Febru-
ary. Past this date, projects will neither
be accepted nor returned.
How to fill out the online
                                                                           13

project form

As it is important for the jury to fully    How it works

understand each project in order
to make an informed decision,
there is a text field at your disposal      When you register a project,
                                            you will be asked to fill an in-
to explain, as best as possible, the        formative field with the items
highlights of your project in a realistic   described below. It is obliga-
                                            tory.
and practical manner.
                                            In addition, we request you
                                            upload an illustrative image
This is the most direct way for you to      (1920x1280px) of the project
communicate with the jury, defending        that will act as a visual support
                                            to the jury.
your project beyond the visual,
your unique voice in the face of            There is no need to add further
                                            explanations regarding the
the great demands of excellence             project or samples you send,
required for the ADG Laus Awards.           and you do not have to print
                                            any texts. ADG will print all in-
                                            formative texts and they will be
Make the most of this opportunity and       always next to your project.

convince the jury.
How to fill out the online
                                                                                                                                                          14

project form

Contribution                                   Brief                                                       Proposal
& Impact

Explain the reasons why you believe            Describe the objectives initially defined                   Explain the proposed solution
this project deserves a Laus.                  by the client and, if possible, the team’s                  and the role of the design.
                                               proposal. Mention the most important
                                               aspects of the sector or end users.

Production                                     Tips for filling in                                         If you have
                                               the informative text                                        any questions

Include information about the scale            Some juries evaluate up to 200 projects;                    Contact ADG:
of the project: run, location, distribution,   make it easy for them, be brief and concise.
materials and production, environmental        Do not aim to explain everything. Concen-                   Write to:
impact, etc.                                   trate on what you are most interested in.                   laus@adg-fad.org
                                                                                                           adg@adg-fad.org
                                               Avoid generic comments. Be concrete
                                               and choose your words wisely.                               or phone:
                                                                                                           +34 932 566 750
                                               Fill in at least some information                           + 34 932 566 749
                                               for each section. The jury can
                                               disqualify your project if you
                                               don’t do it.

                                               You have a maximum of 150 characters
                                               for part 1 and 230 characters in each of the
                                               other parts.

                                               Your text will accompany your work
                                               throughout. Don’t leave any blanc boxes
                                               or the system won’t allow you to save the
                                               entry.

            Note                                           If one of the sections does not contain a minimum number of entries, the organiza-
                                                           tion may group the pieces into another section of the same category. The organiza-
                                                           tion reserves the right, either on its own initiative or at the request of the jury, to make
                                                           changes of category if pertinent.
2020 Categories
                                                                                                                                                     15

Participation is open to all projects
published or broadcasted during
2019. They must respond to a brief
and have been approved and paid for
by a client.

Entries can be submitted in the
following categories:

Graphic Design                                    Digital                                                    Advertising

Audiovisual                                       Students*                                                  Aporta

      * The Students category has its own Call for Entries to be download at adg-fad.org, which include the Laus Aporta category Students edition.
Laus Aporta
                                                                                                              16

Providing added value                                                          All boards produced
                                                                                as support for the
                                                                              images must be made
                                                                              of recyclable material

Descripción
00   Aporta                         This category wants to reward and disseminate those projects
                                                                                                            125€
     You can consult examples of    in graphic design, digital, audiovisual or advertising design that
     the historical winners here.   stand out for their social, economic or cultural contribution artic-
                                    ulated thanks to design, art direction and visual communication.
                                    Pieces that stand out for the added value that graphic design and
                                    visual communication treatment bring.

                                    The Laus Aporta aims to recognize projects that through our
                                    discipline have managed to transform information, a service or
                                    a product both economically, opening them to a new context of
                                    market and consumption, and socially, using design and art di-
                                    rection in messages , sectors or social causes that were not used
                                    to them or that through them have been amplified and/or trans-
                                    formed.

                                    The jury of this category is formed by the chairmen and chairwom-
                                    en of all categories, the president of ADG-FAD and, specially cho-
                                    sen for each edition, a leading member of civil society, recognized
                                    for their task of social and cultural commitment to the country and
                                    the sector

                                    The material to be submitted will depend on the type of project
                                    to be registered, as these are projects that fit into the official
                                    sections of the competition (within the categories of Graphic
                                    Design, Digital, Advertising, Audiovisual and Students), listed
                                    from 01 to 46 in the case of professionals and from A1 to C3 in
                                    the case of students.

                                    An explanatory report of the project contribution in PDF must
                                    be sent to laus@adg-fad.org. 5 pages maximum.

                                    Money raised with these entries will be donated to the “Creativity
                                    at the Beginning” project, an initiative developed by the Red Cross
                                    in collaboration with graphic designers, which uses creativity as
                                    a tool to transform the reality surrounding girls and boys at risk of
                                    exclusion.

     *Prices include taxes
Graphic Design
                                                                                                                                     17

I. Identity and Branding                                                                                   All boards produced
                                                                                                            as support for the
Projects in which the designer is the own client                                                          images must be made
will not be accepted in sections 01-08. For this purpose,                                                 of recyclable material
please have a look at 09 Self-promotion.

Corporate Identity
01             Naming                                       1 PDF A4 horizontal board, presented in 72 point Helvetica font,
                                                                                                                                   125€
                                                            registration number in the lower right corner, 16pt.
                                                            Send to laus@adg-fad.org. File name: registration nº.

02             Logos                                        1-2 A4 horizontal boards
                                                                                                                                   125€
                                                            Physical samples of real applications will not be accepted.

03             Corporate identity                           Companies with fewer than 50 employees.
                                                                                                                                   185€
                                                            1-3 A3 horizontal boards + physical samples
               for a small company                          For website and audiovisual material evaluation, indicate the link
                                                            or send video to laus@adg-fad.org. File name: registration nº.

04             Corporate identity for                       Companies with more than 50 employees.                                 185€
                                                            1-3 A3 horizontal boards + physical samples
               a medium-sized or                            For website and audiovisual material evaluation, indicate the link
               large company                                or send video to laus@adg-fad.org. File name: registration nº.

05             Corporate identity                           Corporate identities (logotypes) animated for website or               155€
                                                            audiovisual format.
               animation                                    Send video to laus@adg-fad.org. File name: registration nº.

Graphic Communication
06             Promotional Item                             Calendars, Leaflets, Direct Mail, Greeting Cards, etc.                 125€
                                                            Physical sample. Do not assemble on boards.

07             Poster                                       Physical sample/s.                                                     125€

08             Integrated Graphics                          Graphic Design work with one concept applied across a range of
                                                                                                                                   205€
                                                            formats. Include a minimum of 3 graphic items.
                                                            Physical samples. Do not assemble on boards.

09             Self-Promotion                               Graphic element or elements in which the client is the designer/       125€
                                                            studio itself/agency, and serves as a promotional item.
                                                            Physical samples. Do not assemble on boards.
                                                            For website and audiovisual material evaluation, indicate the link
                                                            or send video to laus@adg-fad.org. File name: registration nº.

               *Prices include taxes
Graphic Design
                                                                                                     18

                                                                          Todos los paneles

I. Identity and Branding                                                      y materiales
                                                                         All boards produced
                                                                          producidos como
                                                                          as support for the
                                                                             soporte de las
                                                                        images must be made
                                                                           imágenes tienen
                                                                        of recyclable material
                                                                         que ser de material
                                                                               reciclable

Packaging
10   Unit of packaging and/     Physical sample/s.

     or labels                                                                                     155€

11   Line of packaging and/     Physical sample/s.                                                 185€
     or labels

12   General Public.            Physical sample/s.
     Unit of packaging and/                                                                        155€
     or labels

                                Physical sample/s.
13   General Public.                                                                               185€
     Line of packaging and/
     or labels

Wayfinding & Environmental Design
                                Development of a visual graphic system with the goal to guide,
14   Signage, wayfinding        direct or organize a person or group of people in a space.         145€
     and information graphics   1-5 A3 horizontal boards.

15   Spatial Design             Application to a three-dimensional space of an image               145€
                                or element of promotion or graphic intervention, without being a
                                signaling element.
                                1-5 A3 horizontal boards.

     *Prices include taxes
Graphic Design
                                                                                                   19

II. Editorial                                                            All boards produced
                                                                          as support for the
                                                                        images must be made
                                                                        of recyclable material

Editorial
16   Entire Magazine            Trade, Consumer, Independent magazines and Newspaper             185€
                                Supplements.
                                Physical Samples. Minimum of 2.

17   Corporate Publication,     Physical sample.                                                 155€
     Catalogues & Brochures,
     Annual Reports

18   Book and Magazine          Physical sample.                                                 155€
     Front Covers

19   Series of Book and         Physical samples (minimum 3).                                    155€
     Magazine Front Covers

20   Entire Books               Physical sample.                                                 185€

Typography
                                Design of a font family.
21   Typefaces                  1-3 A3 horizontal boards + physical samples applications.
                                                                                                 125€

                                1-2 A3 horizontal boards + physical samples applications.
22   Lettering / Experimental                                                                    125€
     Typography

     *Prices include taxes
Graphic Design
                                                                                                                       20

II. Editorial                                                                                All boards produced
                                                                                              as support for the
                                                                                            images must be made
                                                                                            of recyclable material

Art Direction
Examples of art direction limited to the field of
non-advertising graphic design.

                                                    Physical samples or 1-3 A3 horizontal boards.
23          Art Direction                                                                                            125€
            in Typography

24          Art Direction in                        Physical samples or 1-3 A3 horizontal boards.
                                                                                                                     125€
            Illustration

25          Art Direction in                        Physical samples or 1-3 A3 horizontal boards.
                                                                                                                     125€
            Photography

26          Infography                              Physical samples or 1-3 A3 horizontal boards.                    125€

            *Prices include taxes
Digital
                                                                                                                          21

Design and Communication projects applied to digital
environments.
The projects in this category do not require the sending of any physical material. URL must
be provided when submitting online.

27             Websites                                                     Provide the URL on the registration form.   175€

               Corporate
               Website focused on communicate the
               generic information of the Company.

               Promotional
               Website, microsite, landing, FBApp, etc., of
               a product or service focused on it commer-
               cialization. If it is part of an advertising
               campaign, it should be submitted in the
               Advertising category.

               E-commerce
               Online sales of products or services.

               Agency, Studio or Freelancer Website
               These websites always respond to a
               self-commission.

               Institutional Website
               Public Institutions, City Councils,
               Non-profit-making Entities, etc.

               Utilities
               Intranet, digital tools, etc.

               Once the jury has finalized their selection
               process, the participants will be contacted
               to send a video to be on-line, in Book, etc.

               *Prices include taxes
Digital
                                                                                                                                                          22

Design and Communication projects applied to digital
environments.
The projects in this category do not require the sending of any physical material. URL must
be provided when submitting online.

28             Smartphone                                                   Applications for mobiles, tablets or similar devices.                       155€
               or Tablet Apps                                               For apps, indicate the URL of the download page (if the app must be pur-
                                                                            chased, a promo code must be included).

29             Inmersive digital                                            Interactive installations, interactive showcases, augmented                 155€
                                                                            reality installations, experiential installations, etc.
               experience                                                   Provide the URL address where the installation is displayed and explained
                                                                            or send navigation video to laus@adg-fad.org. File name: registration nº.

30             Interactive innovation                                       Projects that explore new ideas, devices or methods in their exe-           135€
                                                                            cution, that push the limits of the discipline to create or establish
                                                                            new rules of the game.
               Digital / The experience provides a perfect                  Provide the URL address where the installation is displayed and explained
               integration between at least two digital                     or send case video to laus@adg-fad.org. File name: registration nº.
               devices.

               Cross-Channel / The experience provides
               seamless integration between at least one
               digital device and a physical object.

               Once the jury has finalized their selection
               process, the participants will be contacted
               to send a video to be on-line, in Book, etc.

               *Prices include taxes
Advertising
                                                                                                                       23

                                                                                           All boards produced
                                                                                            as support for the
Attention: videos above the specified                                                     images must be made
duration won’t be judged.
                                                                                          of recyclable material

31            Press                              Physical samples or 1-3 A3 horizontals boards                       135€

32            Outdoor advertising                Posters, billboards, illuminated signs / advertising panels,        135€
                                                 banners and other supports that are installed in public places,
                                                 as well as specific displays or posters.
                                                 1-3 A3 horizontals boards.

33            Mailing – Direct                   Physical samples.                                                   135€
              marketing

34            Spots                              Maximum duration: 3 min.                                            175€
              (Provide a video*)

35            Branded Content                    Content made specifically for a brand, which can be audio-visual,   135€
              (Provide a video*)                 printed, events / experiences or live shows, social networks,
                                                 digital media, with the specific purpose of entertaining or
                                                 informing.
                                                 Maximum duration 3 minutes.

36            Digital Marketing                  Advertising pieces created for the digital environment that are     135€
                                                 part of a promotional campaign like banners, pop-ups, microsites,
                                                 advergaming, social media, etc. We will not accept main websites
                                                 of brands or audiovisual pieces, which must be registered in the
                                                 Digital category and the Branded Content section respectively.
                                                 Provide the URL or send video.

              * Send wetransfer with the video
              to: laus@adg-fad.org
              Quicktime (.mov) or mp4.
              1920x1080px, 1280x720px
              Max 1GB
              File name: registration number.

              *Prices include taxes
Advertising
                                                                                                                         24

                                                                                            All boards produced
                                                                                             as support for the
Attention: videos above the specified                                                      images must be made
duration won’t be judged.
                                                                                           of recyclable material

                                                 Printed advertising work: press, outdoor advertising, direct mar-
37            Art Direction in Print -           keting, etc., where the Art Direction and use of Photography stand
                                                                                                                       155€
              Photography                        out over the rest of the elements and have an essential contribu-
                                                 tion to the idea.
                                                 1-3 A3 horizontals boards.

                                                 Printed advertising work: press, outdoor advertising, direct mar-
38            Art Direction in Print -           keting, etc., where the Art Direction and use of illustration stand
                                                                                                                       155€
              Illustration                       out over the rest of the elements and have an essential contribu-
                                                 tion to the idea.
                                                 1-3 A3 horizontals boards.

                                                 Audiovisual advertising works where the Art Direction highlights
39            Art Direction                      the rest of the elements and has an essential contribution to the
                                                                                                                       155€
              in Audiovisual                     idea.
              (Provide a video*)                 Maximum duration 3 minutes.

                                                 Digital advertising works where the Art Direction highlights the
40            Art Direction                      rest of the elements and has an essential contribution to the idea.
                                                                                                                       155€
              in Digital                         Provide the URL on the registration form, or provide a video that
                                                 shows the navigation.
                                                 Maximum duration 3 minutes.

              * Send wetransfer with the video
              to: laus@adg-fad.org
              Quicktime (.mov) or mp4.
              1920x1080px, 1280x720px
              Max 1GB
              File name: registration number.

              *Prices include taxes
Audiovisual
                                                                                                                                25

Audiovisual work featuring outstanding visual,
graphic or audio solutions.
Maximum duration of the sample: 4 minutes.
Attention: videos above the specified duration won’t
be judged.

41            Audiovisual Identity                     TV series or film/videoclip credits, TV programme identities, TV
                                                                                                                              175€
              (Provide a video*)                       channel continuity, TV channel Identity, etc. Wether for TV or
                                                       Online.

42            Visuals                                  Audiovisual projects as Mapping, video projections, musical            155€
              (Provide a video*)                       projections, ambient, 360º video, etc.

43            Animation, Motion,                       Audiovisual projects where either the animation of characters,         155€
                                                       elements in 2D, 3D, motion graphics, stop motion, integration of
              VFX & 3D                                 visual effects, etc, are highlighted.
              (Provide a video*)

44            Fashion Films                            Audiovisual productions for a fashion brand.                           155€
              (Provide a video*)

45            Videoclips                               Short films that provide a representation or a visual interpretation   155€
              (Provide a video*)                       of a song.

46            Brand Audiovisuals                       Experimental audiovisual projects where the creativity and inno-       175€
              (Provide a video*)                       vation stands out: short films, documentary etc.

              * Send wetransfer with the video
              to: laus@adg-fad.org
              Quicktime (.mov) or mp4
              1920x1080px, 1280x720px
              Max 1GB
              File name: registration number

              *Prices include taxes
How to submit material
                                                                                                                                        26

All projects submitted must respect the        This requirement of anonymity does            If your work is not selected, the
format specified in each section.              not affect the packages that are sent         organization establishes a period of two
                                               to the organization but to the projects       weeks after jury deliberation to get the
In the shipment you must attach the list       themselves.                                   projects back to their owners.
of the total pieces registered with their
registration number. Si se envía más           Exceptions: Self-promotion section or         If during this period the material is not
de un paquete, se tendrá que adjuntar el       studio/agency/freelance websites.             collected by its responsible parties, ADG
mismo listado dentro de cada paquete.                                                        will destroy or recycle it according to
Este listado resumen aparece por               Each project is identified with a reference   legal requirements.
defecto a la propia factura descargable        number which will be automatically
en el apartado facturación de la zona de       generated as soon as the subscription
usuario.                                       process is completed. All work that is sent
                                               physically must include this registration
If more than one package is to be sent, the    number. If a digital file is sent, the
same list will have to be attached within      inscription number must be included in
each package. This summary list appears        the name of the file.
by default in your invoice, wich can be        E.g. 01/1313 > 01_1313.pdf
downloaded in your online user area.                                                                  The ADG Laus Awards
                                               Remember that there are some categories                  will not return any
All work participating in the ADG Laus         which do not require the submission of                  submitted material
Awards 2019 must be anonymous. In order        physical material. In those cases, a URL               except in the case of a
to guarantee transparency and objectivity      can be included in the inscription form.              request received before
during the jury deliberations, no credits      For audiovisual formats or work that                       February 28:
should be included. No visual signs,           requires the support of digital images,                  laus@adg-fad.org
images or videos should feature the            send a wetransfer to laus@adg-fad.org.
name of the author(s), studio or agency        File name: registration number.
that has created the project. If this rule
isn’t strictly followed, the project will be   Not respecting the presentation formats in
automatically disqualified.                    each category may lead to disqualification.

                                               Deadline for sending projects

                                               28 February 2019
                                               Recycled materials must be used instead of foam boards. Failure to meet this
                                               requirement may lead to disqualification.
Calendar*
                                                                                                                        27

January 07                        Call for Entries                  January 20            Cheap Days finalize

February 10                       Deadline for applications         February 28           Last day to send projects

March                             Projects catalogation             March 26              Jury Meeting at the Design
                                                                                          Hub Barcelona

April                             Laus Aporta jury meeting          Until April 10        Period to add credits and
                                                                                          images of selected projects

May                               ADG Laus exhibition opening       June                  Nit ADG Laus
                                  and Shortlisted celebration
                                  party

*The Organization reserves the right to modify or change dates without previous notice.
Discounts*
                                                                                                                                    28

Cheap Days                                                                                                                   10%

Before January 21                                                   All submissions carried out before January 21
                                                                    will benefit from a discount of 10% off the total fee.

In recognition to                                                                                                            50%
our members
ADG-FAD                                                             ADG-FAD members (6 months membership minimum) will enjoy
                                                                    a 50% discount on registering entries.

Other Members                                                                                                                15%

                                                                    Members of AAD, ADA, ADCV, AFPE, AGA, APIC, CdeC, DAG, DI-
Supporting Associations                                             CA, DIEX, DiMad, DIP , DIS, EIDE i Type Directors Club will enjoy a
                                                                    15% discount on entries.

                                                                                                       ADG is entitled
                                                                                                       to charge 10%
                                                                                                         in Deadline
                                                                                                          Extension
                                                                                                        period, if any.

*Discounts will be applied on the tax base amount and are not cumulative.
Terms and conditions
                                                                                                                                              29

Entries submitted must have been printed, published, broadcast,        The participation in the ADG Laus Awards implies the accept-
projected, viewed online, or edited for the first time between         ance of assigning the awarded pieces (Grand Laus, Gold, Silver,
January and December 2019.                                             Bronze, Laus Aporta and Young Talent) to ADG-FAD with the right
                                                                       of exploitation by this entity, right to use for its own activities (exhi-
Entries may be submitted by any company or individual involved         bitions, catalogs, web, etc.) referring to its reproduction, distribu-
in the creation or production of the work, as well as by the client.   tion, public communication and transformation for any country in
                                                                       the world and any type of exploitation, distribution, support, for-
Participation in the ADG Laus Awards 2020 is international.            mat and medium, including audiovisuals, computer, multimedia,
                                                                       telematics, etc. granting the power to authorize the reproduction
The same entry cannot be submitted in more than three different        and public use of archival documents by third parties, when their
categories. If the same entry is submitted in more than one            purpose is not commercial or lucrative.
category, the entrant must send as many copies as participating
categories and the corresponding entry fee.                            The participation in the ADG Laus Awards implies the acceptance
                                                                       of assigning the award-winning pieces (Grand Laus and Gold
If the entry is submitted in the same category by two or more          professionals) to the Barcelona City Council (to the Museum of
entrants, ADG-FAD will only accept the project submitted first         Design of Barcelona), ​​with the right of exploitation by the this
and will return the entries which have not been accepted,              entity and the right to make use for its own activities (exhibitions,
along with the fees paid for that entry, after the deadline.           catalogs, web, etc.) referring to its reproduction, distribution,
                                                                       public communication and transformation for any country in the
The Organization reserves the right to request the broadcasting        world and any type of exploitation, distribution, support, format
certificate for television, the proof or receipt of publication        and medium, including audiovisual, computer, multimedia, tele-
for graphic material, and the photographic proof or receipt            matics, etc. granting the power to authorize the reproduction and
for PLV material. These receipts must be issued either                 public use of archival documents by third parties, when their pur-
by the corresponding media company or by the advertiser.               pose is not commercial or lucrative.

ADG-FAD is not responsible for the authenticity                        The personal data provided will be kept as long as the relationship
of the information included by the entrants in the entry forms.        established in the terms and conditions of this call for entries is
                                                                       maintained, the interested party does not request its deletion
ADG-FAD is not responsible for claims of plagiarism                    or is necessary for the purposes of the treatment. Currently, no
or for damage or loss that may occur to projects through               automated decisions are made, including profiling, based on your
no fault of the organization.                                          personal data.

Entrants grant ADG-FAD permission to use and reproduce                 The data will not be transferred unless they are strictly indispen-
entries only for promotional purposes.                                 sable for the fulfillment of the aforementioned purposes or legal
                                                                       obligation. Data will not be transferred in countries
ADG-FAD reserves the right to use and reproduce the works and          outside the European Union if it were not essential for the ful-
their images for promotional purposes of the awards in their com-      fillment of the purposes and the participant authorizes us in ad-
munication channels (social networks, press releases for general       vance and expressly.
and specialized media and on the Laus awards website) and in the
annual publication of the Magaboook ADG Laus, distributed by           You can exercise at any time the rights listed below, by mail to
Promopress throughout Spain and Latin America.                         “ADG-FAD”, Pl. Glòries Catalanes, 37-38, Edif. Disseny Hub Bar-
                                                                       celona, ​​08018 of Barcelona; or by email to adg@adg-fad.org. The
                                                                       rights of the interested parties are: access, rectification, limita-
                                                                       tion, portability, opposition and deletion.

                 In no case will
                 the submitted
              work be returned
               if it has not been                                                         Participation in
              requested before                                                          ADG Laus Awards
                  February 28,                                                          2020 indicates the
               2020 via e-mail.                                                         full acceptance of
                                                                                         these terms and
                                                                                             conditions
Collaborators

Institutions

Premium Partners                           Member of

Collaborators             Media Partners

Supporting Associations

www.adg-fad.org

#ADGLaus20
@adgfad
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