October 19 - 21, 2018 - The International Centre, Toronto - Spring Cottage Life Show
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October 19–21, 2018 The International Centre, Toronto
Plan, upgrade, build “A great show, and the perfect
opportunity to connect with
new cottage owners as they
are planning for their future
projects” –Brandon Jewitt,
On The Water Designs
The Fall Cottage Life Show attracts hard-core What Fall Show attendees come to buy
cottagers who arrive with a game plan to Building Products 25%
Building Services 37%
upgrade, improve or build their dream place.
Bunkies, Sheds, Gazebos 25%
At past shows, this has meant steady traffic Heating Systems 18%
and strong business for builders, contractors, Septic Systems, Toilets, etc 23%
architects, designers, building products & Water Systems 26%
materials, water & septic solutions, alternative
The final touch – inspired shopping
energy, composting toilets & much more! Shopping the Fall Cottage Life Show for that “special
something” is a treat for both attendees and exhibitors alike.
One-of-a-kind items abound and impulse purchases are the
norm. We call it “Inspired Shopping”. You’ll call it successful
business! Whether it’s for your cottage, home or a unique gift
idea, exhibitors will see great returns.
What Fall Show attendees liked and bought
58% 58% of attendees are
planning a cottage build
or major improvement in
Arts, Crafts & Décor
Indoor Furniture
33%
22%
Outdoor Furniture 28%
the next two years! Clothing & Footwear 26%
Summer stuff at a “The Cottage Life Show
represents a great opportunity
for us to establish credibility
fall show? You bet! with the cottage community,
meeting prospects, and re-
engaging current customers”
– John Debono, Well Built
Bunkies and Sheds
Every year the Fall Cottage Life Show attracts new cottage owners, end-of-season shoppers, and
die hard cottagers who can’t wait for life on the lake next spring. Shopping for next season’s toys
gives cottagers peace of mind and something to look forward to!
What Fall Show attendees shop for: Working together towards success
Docks & accessories 35% The Fall Cottage Life Show team is dedicated to putting on the
Power boats 13% best possible show with the best possible results. Expertise
Canoes & kayaks 20% in show management, logistics, features and marketing
Sporting goods & water toys 29% all come together for a weekend of interaction between
quality exhibitors and quality attendees. The results speak for
Offroad vehicles 8%
themselves.
Hot tubs & spas 12%
FAQs
Is there a deadline for booking exhibit space? Are there any other costs associated with
While there is not an actual deadline date to participation in the show?
book, we encourage you to do so early in order Other than booth cost, electrical, and
to secure a spot and ensure your logistical potentially insurance, all other costs are within
Who attends the show? requirements are met. The 2017 Fall Cottage your control. Items such as signage, floor
More than 11,000 people attend the Fall Cot- Life Show sold out, with waiting lists for certain covering, tables, booth structures, and the like
tage Life Show. The majority (72%) have a exhibit categories in place by July. As an incentive are available from designated suppliers, but you
household income over $100,000, and they for early booking, there are additional savings on are welcome to bring your own with you. Phone
(90%) visit the show with family members. Over the booth rate for those who book by July 7th. and internet services are available for purchase.
80% own a cottage or vacation property, and
17% own land on which they plan to build. The What is provided in the exhibit space? When will we receive our booth location?
most popular ownership areas are Georgian Drape and rail are provided at the back and sides Once the majority of the available floor space
Bay/Parry Sound, Kawarthas, Muskoka, and of each booth. Please see “Included in your is accounted for, which we anticipate will be
Haliburton. booth fee” (on back page) for further details. by the end of August, exhibitors will be asked
to indicate logistical requirements for their
How does the Fall Cottage Life Show compare Is anything else required to exhibit? booth. Confirmation of booth location, along
to the Spring Cottage Life Show? Signage indicating your company name and a with a finalized floor plan, will be mailed
Although the Fall Cottage Life Show is smaller floor covering are mandatory for all exhibits but approximately one month prior to the show.
and has fewer attendees, many exhibitors do as not provided. Proof of liability insurance with a
much (or more) business. Exhibitors are able to minimum of $2,000,000 is required for partici- When do I move in and out?
spend quality time with attendees, and for many pation in the Cottage Life Shows. Further details Thursday is the designated move-in day. Each
products and services a higher percentage of are provided upon booking. exhibitor will be assigned a specific move-in
attendees are actively shopping than they are time. Move-out is Sunday and Monday,
at the Spring show. Many of our exhibitors find Is electrical hook-up included in booth cost? commencing at show-close.
exhibiting in both shows to be a highly-effective No. An electrical order form will be made avail-
strategy for securing sales. able prior to the show.
Details “Simply THE BEST place to
find everything that your
cottage needs!” –Stu Leggett,
CLAUSTRO Studios
2017 SH OW
GU IDE & MA
P
2018 Fall Cottage Life
Show Directory
Location Accommodations
Brought to you
by
COTTAGE LIFE
MAGAZINE ·
COTTAGELIFE.COM
Dates
· COTTAGE LIFE
SHOWS · COTTAGE
LIFE TELEVISION ·
COTTAGE LIFE
SHOP
• The International Centre, 6900 Airport Special rates for exhibitors at the official
Road (at Derry Road), Toronto show hotel, the Holiday Inn Toronto Move-in day
• Conveniently located at the centre of Airport, including shuttle service to and • Thursday, October 19
Canada’s largest consumer market from the show. (scheduled by booth)
and North America’s largest cottage
Show days
market, with more than 8 million Show Directory • Friday, October 19, 11 am–8 pm
people and 250,000 cottagers within a Produced by the experts at Cottage Life • Saturday, October 20, 9 am–6 pm
one-hour drive magazine, our full-colour, magazine- • Sunday, October 21, 10 am–5 pm
• Free parking for exhibitors and format directory is kept long after the Move-out days
attendees show is over. • Sunday, October 21
RD
and Monday, October 22
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Included in your booth fee
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To apply for space
Y. 2
• For booth space (10' depth), 8' back-
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Please complete the enclosed
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wall drape and 3' sidewall drapes are
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Post and Cottage Flavours (5'-depth), with your deposit to:
EG L
8' backwall drape and 8' sidewall The Fall Cottage Life Show
drapes are provided. For bulk space 130 Merton St., Ste. 200
(20' depth or greater), drape needs are Toronto, ON M4S 1A4
Advertising & promotion assessed on site. Fax: 416-599-0800
• Multi-page ads in Cottage Life magazine, • Exhibitor badges (number based on Email: clshow@cottagelife.com
reaching 1.4 million readers per issue booth size)
• Ads in major newspapers including the • Material handling for loading and Contact
Toronto Star unloading of exhibit material Greg McLeod
• Radio ads promoting the show will run • Crate removal/storage and on-site Director of Consumer Shows
on major Toronto stations and select trailer storage 416-599-2000 ext. 237
cottage-country stations • 24-hour security gmcleod@cottagelife.com
• Extensive promotion on cottagelife.com, • Six complimentary passes for Erinn Wright
e-newsletters, Twitter, Facebook, and customers or prospects Manager of Consumer Shows
other popular websites and social media • Show Directory listing, alphabetically 416-599-2000 ext. 224
• T V ads on the Cottage Life Channel and by product category ewright@cottagelife.com
and other channels Jade Cannata
• A professional public relations Account Representative
campaign, ensuring coverage in print, 416-599-2000 ext. 255
radio, and TV news jcannata@cottagelife.com
The trusted brand Show
Sponsorships
for cottagers Sponsorship programs at the Fall
Cottage Life Show provide a unique
opportunity to increase your
company’s visibility and engage with
a large passionate consumer base –
all under one roof.
Let the Cottage Life team develop
a custom turnkey activation for
your brand. We have a wide range
of options ranging from feature
area sponsorships and sampling
programs, to dynamic floor decals
and aisle signage. We will work with
you to create a program that suits
your budget and builds engagement
for your brand.
Promotional exposure exclusive
to Show Sponsors
In addition to on-site activation
opportunities, we offer a multi-plat-
form media program in our sponsor-
ship packages. Your company logo
can appear on the following:
Cottage Life is the only award-winning multi-media brand that • Special double page ad in the Fall
targets affluent customers who maintain two homes! Have a issue and full page ad in the Winter
post-show issue of Cottage Life (1.4
look at our current multi-platform offerings and let us customize million readers per issue)
a program that delivers towards your sales targets. • Pull out map in the Show Guide
distributed at the show (10,000+
attendees)
The Cottage Life Shows weekly Dockside e-newsletter reaches
• On-site signage at info booth and
Since 1994, the Cottage Life Shows have more than 49,000 subscribers weekly.
Our combined social fan base of 675k+ at activation area (if applicable)
been putting businesses like yours face-
is highly engaged, mostly Canadian, and • Two pre-show dockside
to-face with cottage owners. Draw-
quickly growing. Contact us today to newsletters (46,000+ subscribers)
ing cottagers from across central and
optimize your digital budget with our • Full-page Show Directory print ads
southern Ontario, the Spring Cottage
customized branded content programs. • Show website
Life Show has become the unofficial
• Digital show drivers on
kick-off to cottage season for nearly
cottagelife.com
40,000 cottagers, while the Fall Cot- Cottage Life Magazine
tage Life Show fills a valuable niche by Cottage Life magazine has been the
attracting more than 10,000 attendees leading media source for all things
in active buying and planning mode. The cottage for more than 30 years.Now
newest member of the Cottage Life fam- serving a national audience with its
ily, the Ottawa Cottage Life & Backyard Cottage Life West edition, the magazine
Show draws 10,000 passionate cottage reaches 1.4 million readers every issue.
and home owners from across east- It has been named Magazine of the Year
ern Ontario and western Quebec. The by the National Magazine Awards and
Edmonton Cottage Life & Cabin Show was named 2017 MultiPlatform Brand of
happens in April and attracts a highly- the Year by Magazines Grand Prix.
qualified audience of more than 6,000
enthusiastic cottage, cabin, and log and
timber frame home owners and buyers
Cottage Life Television
Cottage Life Television connects
from all over Western Canada. Contact
viewers with their passion for cottaging
us now to discuss how our shows can
and outdoor living. With a dedicated
work for your company–year-round,
and engaged national audience of over
and across the country.
2.5M Canadian homes and exclusive,
original programming that celebrates
Cottage Life Digital DIY, design, real estate and more,
Cottagelife.com now reaches more than no-one captures weekend living like
400,000 unique visitors a month with vid- this.Content integration opportunities
eos, articles, galleries, and quizzes. Our available.
Special advertising program
EXCLUSIVE TO EXHIBITORS AND SPONSORS
SEE YOU AT THE FALL COTTAGE LIFE SHOW OCTOBER 20 – 22, 2017
Discovery Dream Homes designs
(and builds) your heart’s desire “Our team is dedicated to experiencing a customer’s passion
You can do more than imagine your dream cottage. Discovery Dream Homes and capturing and embodying their emotion in a cottage
will bring it to life before your eyes with the industry’s leading virtual software design.” —Shawn Hunter, director of design at Discovery
As exciting as it is to build a one-of-a-kind dream cottage, the unknown
can be unsettling for an otherwise confident customer, says Raymond
King, the CEO of the family-operated company Discovery Dream
Homes. With almost 40 years in the industry, the King family has been
designing and building log, timber, and contemporary-style homes
throughout cottage country.
“Here at Discovery, our talented design team eliminates all question
marks. First, we strive to get to know our clients and how they’ll use their
future cottage. We want to understand their needs and wants,” explains
King. “And then we knock the clients’ socks off with a dynamic and
highly personalized 3-D design, using our unique state-of-the-art virtual
modelling software.
Shawn Hunter, the director of design at Discovery explains: “Cus-
tomers’ jaws drop the first time they see and get to explore their virtual
dream cottage. They are consistently surprised and delighted when they
can ‘walk through’ and see every detail, from how light flows into a win-
dow to how a beloved painting will look over a fireplace.” He adds that
The Discovery
customers can pore over their model design in the comfort of their own Dream Homes
home using their phone or iPad at their leisure. “We spend as much time Difference
as needed reviewing and altering features with clients in any environ- Discovery Dream
ment they’d like.” Homes has been
Hunter explains that the key to producing mind-blowing designs is to delighting cottagers for
more than 25 years with
listen to customers. “I just left a job site in Parry Sound where I spent half
offerings that set it apart
the day walking the property and talking with the owner. As I felt the from other design-build
breeze come up off the lake, he shared his sentimental memories of the companies.
space and the land. Our team is dedicated to experiencing a customer’s
ü Contemporary,
passion and capturing and embodying their emotion in a cottage design.” hybrid design
Discovery’s software isn’t just a design tool, however. “We use the 3-D leaders, with log and
modelling when working with engineers to create construction drawings,” timber-frame roots
explains Hunter. “The contractor is able to look at those same construc- ü A detail-obsessed
tion documents and can ask us questions online using his phone or iPad.” design team that
inspires creativity
From design to build, no design detail is ever quite the same, since
and confidence
every design evolves from the interaction with each individual client, adds
Hunter. “Using state-of-the-art software, constant communication, and ü Total customization
via an unparalleled
site visits allows for the client to receive the best design available.” 3-D virtual design
King adds, “Building a dream cottage is as much about the journey as experience
the end result. This is your journey. We’re just here to support you.”
ü Seamless flow from
discoverydreamhomes.com | (866) 395-5647 design to drawing
that eliminates costly
errors (and middle-
men)
ü Precision that results
in cost savings,
thanks to a state-of-
the-art manufactur-
ing facility
ü Trouble-free build,
with the most-
complete top-quality
product package in
the industry
ü Lifetime warranty
on manufactured
products
5 October 20–22, 2017 The International Centre, Toronto October 20–22, 2017 The International Centre, Toronto 6
Double-page spread $7,700
OCTOBER 20 – 22, 2017
Removing the risks
of custom cottage building
Learn how Linwood Custom Homes has perfected the process
Cottage Life Magazine
Advertising Show Promotion Linwood has been designing and building homes for nearly 50
years, but no two homes have ever been the same, says Craig
McFarlane, the vice-president of retail sales. “We’ve worked on over
10,000 projects and learned from experience how to manage the
entire building process effortlessly.”
Linwood Custom Homes Difference
ü Princess Margaret Cancer
Centre lottery cottage prize
year after year
ü 75 per cent made from renew-
able resources
ü Designed to budget—ask about
Linwood’s hard-earned design-and-build solutions translate ü Design from scratch or choose Linwood’s price guarantee
from 400 post-and-beam or
into a risk-free, cost-saving experience for every customer, he adds. ü In-house design and produc-
traditional designs
Take your show exposure to new heights!
That’s why the company consistently appears as a finalist among tion team ensures cut and
the top builders across Canada in the Canadian Home Builders’ ü Site-Specific Design solutions package accuracy
that ensure the best design for
Association National Awards for Housing Excellence. your property ü Choose from three build
“There isn’t a situation we haven’t tackled at some point and can options: be your own GC,
ü Complete building packages
The annual multi-page promotional section will appear in
choose from Linwood’s
manage on your behalf,” says McFarlane. Here are two important manufactured in British Independent Home Builder
ways Linwood eliminates design-build risks. Columbia network, or use Linwood’s
construction team
Site-specific design
the Fall 2018 pre-show issue of Cottage Life Magazine. Our
“Choosing the right design upfront is the single biggest way to
ensure cost savings,” says McFarlane. This is especially true when it
comes to matching the actual design of a house to its placement on
a property.
award-winning writer will showcase your product or service in “We consider numerous criteria in Linwood’s Site-Specific
O C TO B ER 2 1 – 2 3 , 2 0 16 , T H E I N T ER N AT I O N A L C EN T R E , TO R O N TO
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a compelling service-style article. Don’t miss this opportunity Designed to budget Brought to you by
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“Linwood customers receive a 138-page guide to building a custom
cottage, which includes one of the most thorough budgeting tools
Change
in the industry, because we believe in empowering the colour
customers,” says or size of the WeatherMaster® Window,
to give readers a special sneak peek at what you are featuring Door and Enclosure System to enhance your cottage life
McFarlane. The company also offers a price guarantee.
Ask about the inspiring and educational bus tour McFarlane
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name
Rustic. Hybrid. You
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homes at various stages of construction. “Our proven processes
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educate and empower customers every step of the way.”
linwoodhomes.com | (888) 546-9663
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Master® vertical stacking win- of the way.
dow and door system to provide October 20–22, 2017 The International Centre, Toronto 4
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Space is limited. Take advantage of this special rate, offered
QUALITY THAT LASTS
feels like a screened room and The system is built to handle the
offers the comfort of a sunroom. heavy use. The ViewFlex vinyl
“The impact on your cottage glazing is fog- and shatter-
only to show exhibitors and sponsors.
experience is unbelievable proof – more durable than glass!
Full-page $4,300
WeatherMaster® systems save you the headache
considering you’re gaining an of a DIY job or the cost of high-end alternatives. Also the SideClear pleated
extra indoor-outdoor room screen system’s P.E.T. mesh is
on either the porch, or deck or system so popular with cottag- But you can change the colour up to three times more durable
both without investing in a full- ers, including Colin and Justin, and sizing to meet your needs. than traditional screening.
blown renovation,” explains the design duo of Cabin Pressure. Check out displays and ask
Bob Newnham, Director of INCREDIBLE about special pricing at the fall
Marketing and Branding at CREATIVE APPLICATION FUNCTIONALITY Cottage Life Show.
Early booking deadline July 13, 2018
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Your dream lifestyle beckons from Owen Sound, Ontario, an easy two hours from Toronto
Quarter-page
130 Merton St., Ste. 200, V isitors to Georgian Bay’s
largest city often have an
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front door. Kids love Harrison
Toronto, ON M4S 1A4
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T: 416-599-2000 F: 416-599-0800 the City of Owen Sound. Few
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to Sauble Beach, an hour average home
to Cyprus Lake in Bruce
Peninsula National Park
price is
$220,000!
E: clshow@cottagelife.com or that it offers a thriving urban and 45 minutes east to
cottagelife.com/shows
Special exhibitor rates for advertising on cottagelife.com.
community with unparalleled
access to the outdoors. “People
of all ages fall in love with our
skiing at Blue Mountain. You
really don’t have to wait for the
weekend to enjoy mother nature.
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much to see and do, year-round! more than 330 businesses! transitioning to retirement or Come visit our booth at the
Explore the unique shops or a second career. Owen Sound’s Cottage Life Show to learn more
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