Adidas ITP and eSoccer Fundraiser and Raffle Program
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adidas ITP and eSoccer Fundraiser and Raffle Program
Individual Fundraiser Guide
Thank you for inquiring about our individual fundraiser option! For your convenience, we’ve included a
step-by-step guide for developing your program below. This is a basic walkthrough of the program, so
please feel free to contact us with any questions at jparker@adidassoccertravel.com
1. Your first step for developing a fundraiser is to develop a letter introducing your player and your
project to those visiting the site. This letter will communicate to your audience the purpose of this
fundraiser primarily.
a. The secondary purpose of this letter is to “market to your audience.” This will vary by
participant.
i. Will you be marketing primarily to family members? Touchstones of your
player’s maturation, updates on how his life is progressing, and various other
details will be important in establishing a connection early on.
ii. Are you marketing to family friends and coworkers? General details about your
player’s interest and dedication to soccer, their commitment to raising money for
the program, and dedication to their particular goal (college scholarship?
professional career?) will be a quality way of engaging your audience.
iii. Are you marketing to the families of other soccer players? Focus on soccer
details, accomplishments, and the addition of a “Store Item” (described further
down) in which you offer to train a donor’s child are an effective approach to
developing your letter.
b. I’ll refer you to our first fundraiser (which was very successful) of Abuchi Obinwa.
Abuchi primarily approached family and teammates via social media and email. Note his
letter draws on both his commitment, his desires, and the success he’s experienced
already: http://isupportsports.com/projects/help-abuchi-obinwa-live-his-dream1/396
2. The next step for developing your page is to accumulate photos. A mix of soccer photos and
family photos will balance nicely (the importance of the type and quantity photos likely depends
on your audience as referenced above.)
a. If you’re especially ambitious, you may want to include a welcome video of your player
thanking everyone for donating and taking interest in their aspirations.
adidas International Training Program / 404.816.4688 / adidassoccertravel.com
Operated by soccer3. Once you've accumulated this media, you can forward it on to myself
(jparker@adidassoccertravel.com) as well as the isupportsports.com manager Derek de Santiago
(derek@isupportsports.com). I'll proofread the note for you and give you any recommendations I
have on my end. Please feel free to consult me throughout this process.
4. Important Step: Once the material is set up for your program, Derek will load all of this info into
a personalized page and link your account to a Paypal account.
a. If you do not already have a Paypal account, please proceed to create one. A paypal
account is necessary in order to receive the funds donated.
b. Your Paypal account must be a Paypal Premier account. Paypal Premier accounts are
free and enable your account to receive funds from credit card transactions. Failing to
upgrade your account to Paypal Premier will impede the creation of your site.
i. Please note that Paypal will deduct the credit card fees from each transaction
(this ranges from 2.25% – 3.5% depending on the card type).
ii. isupportsports.com will also deduct 3% for the operations and hosting.
iii. adidas ITP and eSoccer offers the free raffle opportunity (see below) and its
assistance without charge.
c. Once you’ve created your Paypal Premier account, you need to provide both the email
and name associated with your account.
5. The final step in developing your page is stocking your “store.” There are various items you may
want to include in this store, depending on your audience. We’ve seen success with high quality
players offering training sessions to donors, we’ve had participants offer to mow lawns, send
postcards from their destinations, film personal thank you videos, or even fashion home made
jewelry. Any offerings you may propose here are only limited by your creativity.
a. Once you’ve decided on “store” perks these details can be forwarded to Derek de
Santiago.
6. Automatically included in your “store” as a free offer by adidas ITP and eSoccer is our annual
raffle (full description at the end of this document). We can add various increments of raffle
purchases ($20 dollars for one, $100 for 5, $240 for 12, etc.) so donors may donate in incremental
sums and receive multiple raffle tickets.
7. Once the site is established, it is essential that the website creator consistently promotes it. Social
media updates, emails to the player’s friends and family, discussion with coworkers and similar
efforts must be continuous to avoid stagnation. Every successful fundraiser has had exactly one
commonality; the marketing of the site extended well beyond just the day of creation. Thank you
emails to those who donate are a very nice gesture as well, as are updates to the site as you reach
certain benchmarks of donations (this can be simply done with the help of Derek de Santiago).
a. If you have any questions about the website or campaign after its creation, you can
contact support@isupportsports.com
8. Finally, it is essential to remember and to remind others that every donation counts! The limit of
your donor base is of your own making. 5-20$ donations will quickly accumulate!
a. Note that your web site will be a private link, and will only be accessible to those for
whom you’ve provided the URL. This will provide greater privacy for the information
you’ve posted.
If you get started on the letter, I can answer any questions that arise. As soon as the letter is finalized and
you’ve accumulated any photos or video you’d like for the site, we can go live within 1-2 business days.
adidas International Training Program / 404.816.4688 / adidassoccertravel.com
Operated by eSoccerTeam Fundraiser Guide - Addendum
Thank you for inquiring about our team fundraiser option! Our options for the Team Fundraiser are
essentially the same as those for the individual program. However, we’ve included some extra tips below to
expound upon the step-by-step guide above:
http://isupportsports.com/projects/help-abuchi-obinwa-live-his-dream1/396
9. For a team fundraiser, we're going to be looking at two differences:
a. We’re going to primarily market the raffle as a means to raise money
b. We’re going to have a much broader message to a much greater variety of donors.
10. The core of the raffle is to offer possible donors a reward for the donation. As such, it is essential
to remember these key things:
a. The main opportunity here is to help support some motivated young student athletes
experience an incredible opportunity few ever experience. The opportunity offered in
return is one to win the raffle and a fantastic program or gift as well.
b. The raffle is at no cost to the team itself, so all profit from the program will be going
towards the trip itself.
11. The raffle can be included in multiple increments within the store. We can sell individual tickets
for $20, five for $100, etc. This will simplify the process if you are expecting larger donors.
12. Marketing this program will largely be up to individuals’ efforts, and encouragement should be
offered as thus. In order to strengthen their efforts, updates to the page including videos messages
or letters from the team can build a narrative and ensure participants feel included in the process of
fundraising, making it alone an enriching experience.
13. Once we have this information, I will put you in touch with Derek de Santiago, who runs
isupportsports.com. He will load all of this info into your page and link your account to a paypal
account. If you do not have a paypal account already established, please proceed to do so.
Regards,
John Parker
jparker@adidassoccertravel.com
adidas International Training Program / 404.816.4688 / adidassoccertravel.com
Operated by eSoccerWhat is the adidas ITP and eSoccer Raffle?
eSoccer and adidas International Training Program (adidas ITP) are proud to offer our
customers access to a fantastic fundraising opportunity. Utilizing the platform of isupportsports.com,
adidas ITP and eSoccer participants will be presented the option to offer tickets to our yearly raffle as
a means to support their fundraising drive.
For those whom are supporting friends, family, and teammates’ efforts to achieve their
respective goals, this is our collective “thank you.” With your donation you will now have the chance
to win a trip to for two to Madrid or London or a Real Madrid signed jersey. As an added bonus,
the club of the team with the wining Madrid trip raffle ticket will be given a free landed spot in an
international coaching course!
For program participants who’ve opted to explore a fundraiser via isupportsports.com, this is
your opportunity to offer an extra incentive as a courtesy from adidas ITP and eSoccer at no cost to
you. The program is automatically included for any fundraising page created by a program
participant.
What Constitutes the Trip to Madrid or London?
Round-trip for two departing from an international gateway airport near your location, arriving
Madrid, Spain (not to exceed $2,000 per ticket)
Four nights’ accommodation at a 3 to 4 star hotel – one room for two.
Two Tickets to one La Liga or dinner for two at Botin, the world’s oldest restaurant! London
program features either two tickets to a BPL match or dinner for two (limit to $100.00).
Transportation from the airport to your hotel and back.
Access to a local adidas ITP representative for direction on sightseeing options (only applicable
to Madrid).
All arrangements for travel must be made via the adidas International Training Program /
eSoccer. You cannot book or reserve seats on your own.
All travel must be completed within a year of the drawing.
There are peak blackout periods during which this prize is not valid. They consist of all major US
holidays such as Christmas, Easter, Memorial Day, President’s Day, July 4 th, and Thanksgiving.
Should you desire to travel during one of these periods, contact us and we will attempt to
accommodate you but we cannot guarantee travel during these periods. We reserve the right to
request different travel dates dependent upon other unmentioned holidays or events.
All requests for travel must be made at least 60 days prior to your desired departure date.
What Constitutes the Coaching Course Spot?
Each year adidas ITP welcomes coaches from North America to a variety of coaching courses in
Europe. The winner of the trip to Madrid or London will simultaneously win a spot in a coaching
course for the youth club of the team or individual they supported.
adidas International Training Program / 404.816.4688 / adidassoccertravel.com
Operated by eSoccerWhat is the Real Madrid Jersey Raffle?
Via our access to Real Madrid C.F., we obtained a jersey autographed by the 1st team and staff.
We will notify the winner of this raffle with the email given in the isupportsports.com donation. We
will also contact the person or team whose campaign the winning ticket was purchased through to
ensure the winners are informed of the result. All raffle drawing winners will be announced via our
Facebook page on the day of the drawing.
When is the Drawing?
The drawing for the adidas ITP and eSoccer raffle will be May 15th. 2014. Our winners will be
announced via our website and social media. The winners will be contacted directly, as will their club.
__________________________________________________________________________________________________
We are delighted to offer those who participate in our fundraising campaigns complimentary
access to these two raffles. With the unequaled access provided by adidas ITP and eSoccer, we hope
to broaden the opportunity so that everyone with love for “the beautiful game” can have the chance
to experience this positive, once in a lifetime program at some of the world’s top professional youth
academies.
adidas International Training Program / eSoccer
2854 Habersham Road - Atlanta, Georgia 30305 - Phone: 404-816-4688
jparker@adidassoccertravel.com
www.adidassoccertravel.com
adidas International Training Program / 404.816.4688 / adidassoccertravel.com
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