Advisory Services for Golf Clubs and Resorts - KPMG Golf Advisory Practice in EMEA - Golf Benchmark

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Advisory Services for Golf Clubs and Resorts - KPMG Golf Advisory Practice in EMEA - Golf Benchmark
Advisory Services
                       for Golf Clubs
                       and Resorts
                       KPMG Golf Advisory Practice in EMEA

                       GOLFBENCHMARK.com

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we
endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will
continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the
particular situation.

The KPMG name and logo are registered trademarks or trademarks of KPMG International.

© 2015 KPMG Hungária/Tanácsadó Kft., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated
with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Advisory Services for Golf Clubs and Resorts - KPMG Golf Advisory Practice in EMEA - Golf Benchmark
Who we
            KPMG Golf Advisory Practice                                We have assisted developers of
            possesses in-depth knowledge and                           integrated resorts in conceptualising
            experience of the business side of                         projects in which golf plays an
            the golf, lifestyle real estate, hotel                     important role and also several
            and tourism industries.                                    owners and operators of existing golf

are?        Our Practice has provided
            professional services to developers
            of new and owners of existing golf
            courses, be they stand alone courses
            or part of an integrated real estate
                                                                       courses in becoming more efficient
                                                                       from an operational point of view in
                                                                       an increasingly competitive market
                                                                       place.

            and leisure resort across Europe, the
            Middle East and Africa (EMEA) and
            further afield.

            Our international client base comprises:
            – Developers of integrated                                 – Banks, investors, real estate funds
              real estate and leisure resorts                            and private equity groups
              incorporating golf
                                                                       – Golf and tourism industry bodies
            – Owners and operators of existing                           and associations.
              golf courses/clubs and integrated
              golf resorts

What can
            KPMG Golf Advisory Practice involvement in the golf, lifestyle real estate,
            hotel and tourism industry sector includes the following services:

            – Market and financial feasibility                         – Transaction service – assisting in

we do for
              study – assessing project sites,                           the sale of greenfield projects that
              locations and markets in order to                          are in the development phase as
              provide comprehensive financial                            well as existing golf courses and
              analysis to assess potential                               resorts through the preparation of
              investment returns.                                        investment memoranda and the

you?
                                                                         selection of potential buyers.
            – Project conceptualisation and
              investment planning – developing                         – Operational review – assessing
              realistic and implementable                                existing facilities and market
              concepts with short, medium and                            opportunities in order to provide
              long term investment planning.                             strategies for profit enhancement.
            – Business plan – advising on                              – Supplier selection – assisting with
              the strategic direction for the                            the identification and selection
              realisation and delivery of                                of golf management companies,
              project concepts from staffing to                          golf course architects and master
              marketing and sales.                                       planners.
            – Project management – managing                            – Other advisory services –
              and coordinating the project from                          economic impact assessment of
              inception through planning up until                        large events and developments,
              the start of construction.                                 strategic advisory to government
                                                                         bodies and regulators.
            – Valuation service – preparing asset
              and business valuations.

              © 2021 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG global
              organization of independent member firms affiliated with KPMG International Limited, a private English company
              limited by guarantee. All rights reserved.
Advisory Services for Golf Clubs and Resorts - KPMG Golf Advisory Practice in EMEA - Golf Benchmark
Global coverage with a focus on EMEA                                                                                            Albania
                                                                                                                          Preparation of a market and
Our team has worked on over 150 golf related assignments                                                                  financial feasibility study, as well as
in 30 different countries in the EMEA region and beyond.                                                                  conceptualization for a large mixed-
Together with the assistance of local KPMG member firms,                                                                  use development on the Albanian
we are able to provide global experience combined with                                                                    coastline.
local knowledge and expertise. Below we present examples                                                                  KPMG services
of our credentials. Please contact us directly for more information.
                                                                                                                          Market and financial feasibility study,
                                                                                                                          conceptualization, economic impact
                                                                                                                          assessment.

                                                                                                                                Austria
                                                                                                                          Supporting the Austrian Golf
                                                                                                                          Association in their attempt to bring
                                                                                                                          the 2022 Ryder Cup to the country,
                                                                                                                          including the preparation of broad
                                                                                                                          evaluation of potential host venues.
                                                                                                                          KPMG services
                                                                                                                          Venue host evaluation

                                                                                                                                Croatia
                                                                                                                          Conceptualisation and feasibility
                                                                                                                          study for an integrated resort in
                                                                                                                          Croatia, which includes more than
                                                                                                                          450 residential units, a 250-room
                                                                                                                          luxury spa & wellness hotel, an 18-
                                                                                                                          hole Nicklaus designed golf course
                                                                                                                          and a 350-berth marina.
                                                                                                                          KPMG services
                                                                                                                          Market and financial feasibility
                                                                                                                          study, business plan and financing
                                                                                                                          application

                                                                                                                                Croatia
                                                                                                                          Preparation of a feasibility study of a
                                                                                                                          luxury leisure and lifestyle residential
                                                                                                                          resort with an 18-hole signature golf
                                                                                                                          course and amenities, a five-star
                                                                                                                          luxury hotel and 114 residential units.
                                                                                                                          KPMG services
                                                                                                                          Feasibility study

                                                                                                                                Cyprus
                                                                                                                          Assistance in the project
                                                                                                                          management at the planning phase
                                                                                                                          for a new 36-hole golf and lifestyle
                                                                                                                          real estate development on a former
                                                                                                                          landfill site in Cyprus. The project
                                                                                                                          also included the preparation of
                                                                                                                          the development concept, market
                                                                                                                          and financial feasibility study and
                                                                                                                          assistance in the selection of master
                                                                                                                          planner and two leading golf course
                                                                                                                          architects.
                                                                                                                          KPMG services
                                                                                                                          Project management assistance

© 2021 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International
Limited, a private English company limited by guarantee. All rights reserved.
Czech Republic                                               Hungary                                                     Mozambique
Feasibility study and assistance                             Preparation of a market and financial                        Site selection and feasibility study
with the conceptualisation of a large                        feasibility study to help define a                           for a golf resort in Mozambique,
mixed-use development on the                                 preliminary concept for a proposed                           including residential real estate, an
outskirts of Prague.                                         hotel development within an                                  18-hole golf course, a hotel, safari
KPMG services                                                operating golf resort to complement                          park and other leisure components.
                                                             the 18-hole international                                    KPMG services
Conceptualisation and feasibility
                                                             championship golf course,
study                                                                                                                     Site selection and feasibility study
                                                             clubhouse and accommodation
      Dominican Republic                                    facilities.                                                        Oman
  (outside of the EMEA region)                               KPMG services                                                Strategic business plan and financial
Analysis of the inbound golf tourism                         Market and financial feasibility study                       appraisal for the golf component of
market in the Dominican Republic,                                                                                         The Wave, a mixed use community
and identification of potential
                                                                   Italy                                                 development in the Sultanate of
opportunities to increase inbound                            Valuation of an existing golf club                           Oman.
golf tourists from the USA.                                  in the north of Italy, with a 36-hole                        KPMG services
                                                             golf course and other on-site golf
KPMG services                                                                                                             Market and financial feasibility study
                                                             facilities.
Market research
                                                             KPMG services                                                      Poland
      Germany                                               Valuation                                                    Recommendations on the
Supporting the German Golf                                                                                                development of a golf integrated
Association in their attempt to bring
                                                                   Italy                                                 residential village in the north of
the 2018 Ryder Cup to Germany,                               Broad economic impact assessment                             Poland featuring real estate units,
including the preparation of a                               for the Ryder Cup 2022, to support                           a 9-hole golf course and various
socioeconomic impact study, as                               the Italian Golf Association with                            community and entertainment
well as an analysis and evaluation                           their winning bid to bring the 2022                          facilities.
of the six potential German host                             Ryder Cup to Italy.                                          KPMG services
venues.                                                      KPMG services                                                Market and financial feasibility study
KPMG services                                                Economic impact assessment                                   and project conceptualisation
Ex ante economic impact study
                                                                   Montenegro                                                  Portugal
      Greece                                                Recommendations on the                                       Market study for the
Price benchmarking analysis of                               development concept for an                                   conceptualisation of a large high-
residential real estate in upscale golf                      integrated golf resort project and its                       end integrated golf resort in the
developments in the Mediterranean                            main features, project positioning,                          proximity of Lisbon on behalf of the
region.                                                      financial appraisal and feasibility                          PGA European Tour.
                                                             analysis.                                                    KPMG services
KPMG services
                                                             KPMG services                                                Market assessment
Market study
                                                             Market and financial feasibility study
      Greece                                                and project conceptualisation                                      Qatar
Review of a business plan based                                                                                           Strategic business plan and financial
on a market analysis for a project
                                                                   Morocco                                               appraisal for a large-scale integrated
located on a 1,000+ hectare site.                            Business plan, operator search                               mixed-use development with a golf
Financial analysis of the phasing and                        and selection for a golf resort in                           component, a stadium and a science
price/volume assumptions for the                             Northern Morocco featuring a mix of                          exhibition park.
real estate units and other operating                        residential units, hotels, 18-hole golf                      KPMG services
components: three 18-hole golf                               course and other entertainment and
                                                                                                                          Market and financial feasibility study
courses, three hotels and other                              leisure facilities.
leisure and entertainment facilities.                        KPMG services
KPMG services                                                Business plan, operator search and
Business plan review                                         selection, design advisory

© 2021 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International
Limited, a private English company limited by guarantee. All rights reserved.
Russia                                                       Turkey                                                       United Kingdom
Assessment of the opportunities for                          Conceptualisation and market /                               Commercial, financial and tax due
developing and maximizing the value                          financial feasibility study for a large                      diligence on a prestigious golf club in
of 6,000 hectares of land outside of                         golf resort located near the Belek                           the UK on behalf of the buyer.
Moscow. Assessment of five market                            golf cluster. The resort is to feature                       KPMG services
sectors including golf, hotels, theme                        an 18-hole golf course, a boutique
                                                                                                                          Due diligence and transaction
parks, residential and wellness – then                       hotel with branded villas and
                                                                                                                          assistance
we developed a detailed market                               approximately 800 residential units.
concept planned in four phases.                              KPMG services                                                      United Kingdom
KPMG services                                                Market and financial feasibility study                       Renewal of the business plan and
Market and site assessment for a                                                                                          benchmarking the operations of
leisure and real estate development                                United Arab Emirates                                   a prestigious golf club against
                                                                    (Abu Dhabi)                                           the competition in the region
     South Africa                                           Comprehensive operational review                             and evaluate the operational
Valuation of an existing golf resort                         of two premium golf & country                                effectiveness of the club.
with development potential in one                            clubs. Then we benchmarked the                               KPMG services
of the most prominent locations in                           operations of the clubs against                              Operational review and business plan
South Africa.                                                competitor facilities in the region                          analysis
KPMG services                                                and evaluated the clubs’ operational
Valuation                                                    effectiveness.
                                                             KPMG services
     Spain
                                                             Operational review
Commercial due diligence in
relationship to the acquisition of a                               United Arab Emirates
real estate development including                                   (Dubai)
three golf courses, several thousand                         Review and advisory services
residential units, retail, hospitality                       on the operational and concept
and commercial facilities.                                   recommendations of the golf
KPMG services                                                component for a project which is
Commercial due diligence                                     expected to be a part of a major
                                                             urban development in Dubai –
     Switzerland                                            featuring residential real estate and
Preparation of an independent                                the largest retail mall in the UAE.
market valuation of a prestigious golf                       KPMG services
club in Switzerland. The valuation                           Market and financial feasibility study
composed of an 18 holes golf                                 and project conceptualisation
course, a XII century castle and a
club house.
KPMG services
Independent market valuation

© 2021 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International
Limited, a private English company limited by guarantee. All rights reserved.
Golf Benchmark
KPMG Golf Advisory Practice
in EMEA continues to identify
opportunities and add value
across the golf industry. Through
our thought leaderships, KPMG
undertakes various initiatives that can
help stakeholders in the golf industry
to make informed decisions.
In 2006 KPMG launched the
inaugural Golf Benchmark Survey,
one of the largest ever golf research
projects. The GBS is a market
intelligence initiative designed to
collect and share comparable golf
industry benchmarks. The primary
objective of the Golf Benchmark
reports is to allow golf courses to
compare their individual performance
against high, average, and lower
performers in their geographic
markets. Since its first launch, the
survey has been extended to new
regions including India, China, Japan,
South America and the Caribbean in
addition to several regional reports
within EMEA.
KPMG Golf Advisory Practice in
EMEA has also published a number
of additional market intelligence
studies under the Golf Benchmark
initiative, including the Golf Course
Development Cost Survey, the Value
of Golf to Europe, the Middle East
and Africa, Golf Participation Report
and the Golf Travel Insights report.
For more information on our thought
leadership and to download all our
reports free of charge please visit
golfbenchmark.com.

                                          © 2021 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG global
                                          organization of independent member firms affiliated with KPMG International Limited, a private English company
                                          limited by guarantee. All rights reserved.
Contact us
For further information about KPMG services,
please contact:

                        Andrea Sartori
                        Partner
                        Global Head of Sport
                        T: +36 1 887 7215
                        E: info@golfbenchmark.com

KPMG Golf Advisory Practice in EMEA
Váci út 31
1134 Budapest
Hungary

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity.
Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date
it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional
advice after a thorough examination of the particular situation.

The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organization.

© 2021 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG global organization of independent member
firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
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