Air Canada MEDIA KIT 2018 - Air Canada enRoute
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Air Canada MEDIA KIT 2018
Air Canada: Media kit 2018
AIRPLANE MODE: MEDIA CHANNELS THAT ELEVATE YOUR BRAND.
DIGITAL AMBIENT
SPONSORSHIP BROADCAST
PRINT EXPERIENTIAL
FIND MANY MORE INSIDE.
2
Air Canada: Media kit 2018
YOUR TARGET AUDIENCE
Air Canada Media is the best way to reach influential
decision makers and affluent consumers.
With a fleet of 379 aircraft, Air Canada carries more
than 45 million travellers annually to more than
204 destinations on 6 continents. We are Canada’s number
one airline, with a 40 percent share of domestic travel and
a 32 percent share of international and transborder travel.
1 out of 4 Canadians travel with Air Canada
at least once per year.
Air Canada’s business travellers are key
decision-makers, managers, owners, professionals
and executives. This upscale group of frequent flyers
have disposable incomes far above the national average.
Upon booking their trip, at the airport, on board and
when planning future trips – you can influence this
exclusive demographic through a variety of media
options, including digital, broadcast, print, product
sampling, events and sponsorship opportunities.
3
Air Canada: Media kit 2018
PASSENGER NUMBERS ARE UP!
Air Canada’s extensive global
network provides scheduled
98
passenger service directly to
64 Canadian
destinations
Destinations in Europe, Africa,
the Middle East, Asia, Australia,
MONTREAL the Caribbean, Mexico, Central
Destinations in
the United States America and South America.
60
TORONTO
Between Toronto and
Montreal alone, there
are approximately 44
flights a day.
Air Canada,
Air Canada Rouge and
its Air Canada Express
regional partners
operate on average
1,580 flights per day.
Air Canada operates
600 flights a day and up BASED ON A 30 DAY MONTH:
to 700 during summer
months. This translates to PASSENGERS FLIGHTS
GLOBALLY 2,961,000 GLOBALLY 18,000
a flight every minute CANADA 2,368,800 CANADA 14,400
around the clock!
4
Air Canada: Media kit 2018
MEET OUR PASSENGER
GENDER:
TRAVEL:
48%
have taken a vacation outside
Canada in the past 12 months
55% 45% BUSINESS
TRAVEL:
25%
of passengers have taken
AGE: at least two business
22% 39% trips in the past 12 months
MILLENNIALS BABY BOOMERS
1982 - 2001 1945 - 1965
49%
of passengers have taken at
18%
of passengers intend
70% 37%
of passengers of passengers are either
least two vacation trips in to buy a car in have a university managers, business
Canada in the past 12 months the next 12 months degree or higher owners or professionals
Source: Vividata Q2 2017, Adults 18+
5
Air Canada: Media kit 2018
AIRCANADA.COM
Among the leading Canadian
travel sites online, aircanada.com
provides news, information
TOTAL and specials to Canadians.
UNIQUE VISITORS This is the place for
5,900,000 everything Air Canada.
(monthly)
Campaigns rotate on select
high-volume pages.
Aircanada.com delivers over
62 million page views per month.
Ad Units Leaderboard (desktop), Big Box (mobile view)
CLOSING DATES
Ad Closing Two weeks prior to start of campaign
Material Due Seven business days prior to start of campaign
6
Air Canada: Media kit 2018
AIRCANADA.COM WEB CHECK IN AIRCANADA.COM DIGITAL BOARDING PASS
Once an Air Canada passenger has completed the Air Canada Web
Check-In, they can print directly from their desk top or choose either
an emailed boarding pass or a mobile boarding pass. Ads appear on
the printer-friendly boarding pass only.
AD Units Custom size: 650 x 90
Impressions 1,060,682 (monthly)
CLOSING DATES
Ad Closing Two weeks prior to start of campaign
Material Due Seven business days prior to start
of campaign
24 hours prior to a flight, AD Units Welcome Page: Custom Leaderboard:
Air Canada passengers are 728 x 60 (Include logo and tagline only)
prompted to use Web Check-in Thank you Page: Leaderboard
via a personalized e-mail. With Cycle Monthly
Web Check-in, marketers have the
exclusive opportunity to connect AVG Monthly Impressions 450,000 - Welcome Page
with each and every passenger 220,000 - Thank You Page
checking in for flights online. This Rate (NET) $15,000 / Month
continues to be one of the fastest
CLOSING DATES
growing consumer touchpoints in
the world of air travel with user Ad Closing Three weeks prior to start of campaign
numbers increasing every month. Material Due Fourteen business days prior to start
of campaign
7
Air Canada: Media kit 2018
AIR CANADA AIRPLANE WI-FI
In Air Canada’s continued effort to provide the best travel experience around, KEY FACTS ABOUT AIR CANADA'S WI-FI SERVICE
we have taken a major step forward, becoming the first Canadian airline to offer
customers a paid service that provides inflight internet access on select aircraft. > Over half of all passengers are happy
Now passengers can chat, surf, email, tweet and more on board. with the current Wi-Fi service
Beginning in 2018, all Air Canada flights travelling both North American
and International routes will be Wi-Fi enabled. Passengers can click-
> 31% of passengers used Wi-Fi services
through your ad even if they do not choose to purchase a Wi-Fi package in the past year
and can make purchases on your site, sign-up for contests or offers and
surf your site.
> The chief reasons for using Wi-Fi
Advertisers have two options with Wi-Fi advertising. They can run an ad
across all flights or targeted routes with a Big Box ad unit, which will services while inflight include productivity
drive to their websites OR they can sponsor free Wi-Fi promo codes for a (71%), internet browsing (41%),
specific route or across all flights for a set amount of time per flight.
connecting with family & friends (35%)
and entertainment (30%)
Monthly Impressions 174,177
Rate (NET) $4,690/Month
> Air Canada passengers confirm access
AD Units Big Box (3)*
to Wi-Fi is important, particularly on a
CLOSING DATES business trip (51%)
Ad Closing Three weeks prior to start of campaign
Material Due White list required one month prior to > Routes where connectivity is important
start of campaign. Ad material required
three weeks prior to start of campaign. include Europe (63%), Asia (52%) and
North America (50%)
*Advertiser must also provide mobile creative and whitelist. Please see your
rep for rates, customized packages and options.
8
Air Canada: Media kit 2018
ENROUTE.AIRCANADA.COM
With exclusive web content, a searchable database of award-winning
stories from Air Canada enRoute magazine, and frequently updated
city guides, enroute.aircanada.com is a one-stop shop for travellers in
the know. The site can be accessed directly from aircanada.com, one
of Canada’s biggest travel sites.
Total Unique Visitors 62,000 (monthly)
AD Units Leaderboard (1), Big Box (3 per page)
CLOSING DATES
Ad Closing Two weeks prior to start of campaign
Material Due Seven business days prior to start
of campaign
LEADERBOARD
168
193
BIG BOX 179
154
166
116
9
Air Canada: Media kit 2018
AIR CANADA PROGRAMMATIC
Follow the exclusive Air Canada audience with Target Marketing. Air Canada Programmatic provides the opportunity to extend the reach of Air Canada customers
on millions of websites. Visitors to aircanada.com and enroute.aircanada.com are tagged. A piece of code (aka cookie) is dropped and cached to their browser.
The web user leaves the Air Canada domain and visits other websites. The cookie will follow the Web user as they go from site to site (into the Air Canada cookie
jar). The cookie logs where the Web user is now and provides the opportunity to target ads to all the web users in the Air Canada cookie jar as they travel to other
sites. Speak to your rep to customize your campaign.
Create multiple touch-points Tap into our First Party Data to reach Lower your cost per acquisition by
with the Air Canada audience your target audience using the whole or targeting your advertising message
on a larger scale segmented Air Canada audience. to the highest converting audience
10Air Canada: Media kit 2018
NETWORK OPPORTUNITIES INCLUDE
AIR CANADA: AUDIENCES
FREQUENT BUSINESS
FLYER FLYER
LEISURE FLYER
ENROUTE: AUDIENCES
FOOD CITY
& DRINK GUIDES
FLYER TYPE: BASED ON...
ARTS & SPORTS &
CULTURE WELLNESS
GENERAL FLIGHTS
SEARCH BOOKED
ALTITUDE MEMBER: AUDIENCES
DISPLAY/ MOBILE
RICH MEDIA ADVERTISING ORIGIN DESTINATION
SEARCH SEARCH
VIDEO ADVERTISING NATIVE AND AUDIO
(PRE-ROLL) (SPOTIFY) ALTITUDE ALTITUDE
COMMUNITY PORTAL
11Air Canada: Media kit 2018 | DIGITAL MEDIA
AIR CANADA DATA VALET
Air Canada offers a free internet service to passengers in the Maple
Leaf Lounges through Data Valet. This is an effective way to reach
the highly affluent frequent traveller and business decision-maker
through an exclusive and growing platform.
Monthly Audience 159,395
AD Units Leaderboard (1)
Rate (NET)* $12,500/month
CLOSING DATES
Ad Closing One month prior to the start of campaign
Material Due Three weeks prior to start of campaign
12Air Canada: Media kit 2018 | DIGITAL MEDIA
AIR CANADA DEALS OF THE WEEK E-NEWSLETTER
Air Canada's weekly e-newsletter puts the latest hot offers
on flights and hotels—not to mention your message— on
the screens of 2,718,000 subscribers. In addition to a
tremendous click-through rate, Air Canada Deals of the Week
creates a direct and instant call to action delivered every
week to affluent Air Canada customers.
Cycle Weekly
Subscribers 2,728,000
Ad units Big Box (2), Mobile Leaderboard (1)
Geotargeting Toronto 730,000
Vancouver 290,000
Montreal 149,000
National (English) 2,169,000
National (French) 224,000
U.S. 325,000
Open rate 20% – 30%
Rate (NET) $7,179 (Mobile Leaderboard / All Canada
List)
$14,358 (Big Box / All Canada List)
CLOSING DATES
Ad Closing Two weeks prior to start of campaign
Material Due Five business days prior to start of
campaign
Note: Rates subject to change.
13Air Canada: Media kit 2018 | DIGITAL MEDIA
ALTITUDE.AIRCANADA.COM AIR CANADA ALTITUDE REPORT E-NEWSLETTER
Air Canada brings its audience of Cycle Monthly
frequent flyers to you on a monthly
Subscribers 188,521
basis through its e-newsletters, which
are segmented by tier and incorporate Ad units Big Box (2)
two custom ad positions. Delivered to Open rate 53%
188,521 top-tier Altitude members, Rates (NET) $25,375/Month – English Canada
the report achieves an outstanding $2,450/Month – French Canada
open rate of 53%.
Note: Rates subject to change.
CLOSING DATES
Ad closing One month prior to start of campaign
Material Due Ten business days prior to start of
campaign
Air Canada Altitude members include the Cycle Monthly
world’s most frequent flyers. They are
Ad units Leaderboard
key decision-makers, C-suite, owners,
professionals and executives. They primarily Rate (NET) $25,750
represent an upscale group with disposable CLOSING DATES
incomes far above the national average.
Ad Closing One month prior to start of campaign
The Altitude portal allows members to access Material Due Ten business days prior to start
their flight status updates, travel perks and of campaign o
special offers online. Note: Rates subject to change.
14Air Canada: Media kit 2018 | INFLIGHT BROADCAST
AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM
Engage with Air Canada passengers through the On Demand
Inflight Entertainment System. Access both television and movie
channel content through commercial advertising, via specific
channel sponsorship or the Moving Maps sponsorship. Connect
with all passengers through a Road Block sponsorship just after
the Air Canada Safety Video.
7.1 Million
MONTHLY IN-FLIGHT
BROADCAST AUDIENCE
90 %
OF PASSENGERS WATCH THE
INFLIGHT ENTERTAINMENT SYSTEM
ON FLIGHTS OF 3 HOURS OR MORE
15Air Canada: Media kit 2018 | INFLIGHT BROADCAST
AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM
Air Canada’s seatback IFE system offers a wide variety CLOSING DATES *MEDIA COSTS
of television and movie programming: 110 hours of Month Ad Closing Material deadline SOV **Impressions Monthly Rate (NET)
:30 Second Spot
television content and up to 150 movies every month. January October 17, 2017 November 7, 2017
100% 7,155,410 $221,818
February November 24, 2017 December 5, 2017
TELEVISION CHANNELS INCLUDE: March December 15, 2017 January 5, 2018 75% 5,366,558 $193,196
Sports, Business, Music, Drama, Documentary, Comedy, NFB, YTV/ April January 19, 2018 February 6, 2018 50% 3,577,705 $146,686
Treehouse*, Food, Current Affairs, Travel, Style, HBO, Viceland and ACTV
May February 23, 2018 March 6, 2018 25% 1,788,853 $82,287
MOVIE CHANNELS INCLUDE: June March 23, 2018 April 6, 2018
New Releases, Family*, Contemporary, Classics, Independent, World, *Please see your rep for additional cost options/commercial length options.
Franco, and Canadian Cinema. July April 20, 2018 May 7, 2018 ** Impression estimates are based on a 12 month average.
August May 29, 2018 June 6, 2018
Advertising is sold in three-minute commercial bundles, which are sched-
September June 22, 2018 July 6, 2018
uled in front of the programming on the television and movie channels.
Advertisers can utilize any commercial length within a three minute limit October July 27, 2018 August 7, 2018
within each ad bundle. November August 24, 2018 September 6, 2018
*No advertising on Family or ACTV programming.
December September 21, 2018 October 6, 2018
16Air Canada: Media kit 2018
AIR CANADA ROAD BLOCK SPONSORSHIP
In addition to advertising directly within the television
and movie programming, reach this audience of influential
decision-makers and affluent consumers prior to take off
on all video-enabled flights. Road Block sponsors receive
a :30 second commercial spot immediately following the
Air Canada Safety Video.
AIR CANADA ROAD BLOCK SPONSORSHIP CLOSING DATES
Audio playback of the safety video is broadcast (Ad creative runs for
throughout the cabin via the personal address system, so Period (Start) Ad Closing Material Due Cycle Bimonthly two month period)
passengers do not require the use of headphones in order January–February September 15, 2017 October 20, 2017 Passengers 6,200,000 (bi-monthly)
to hear the program. March–April November 17, 2017 December 14, 2017 Length :30
Two :30 second commercial spots will be forced through May–June February 9, 2018 February 16, 2018 Rate (NET) $225,440 / Two Months
the inflight video system to all passengers at the Note: Rates subject to change.
July–August April 11, 2018 April 18, 2018
beginning of each Air Canada flight. No headphones are
required to hear the spot - connect with every passenger! September–October June 11, 2018 June 18, 2018
Audio may be adjusted to appropriate levels.
November–December August 13, 2018 August 18, 2018
17Air Canada: Media kit 2018 | INFLIGHT BROADCAST
THE AIR CANADA
PANASONIC INFLIGHT
ENTERTAINMENT SYSTEM
Air Canada’s new 787 Dreamliner and
B777 aircraft have a fully redesigned
and modern cabin interior that
represents an exciting new standard
of product for International air
travel. It boasts a state-of-the-art
entertainment system, packed with
over 600 hours of entertaining
content for all ages. At a tap of its
enhanced-definition, intuitive touch
screens, watch the most popular
movies and television shows on CLOSING DATES
demand; listen to music, playlists,
podcasts and audio books; or play Month Ad Closing Material deadline
games and puzzles, from mah-jong January October 20, 2017 November 7, 2017
to robot-building. Specific targeting February November 24, 2017 December 5, 2017
options are available by route and March December 15, 2017 January 5, 2018
by class/cabin.
April January 19, 2018 February 6, 2018
May February 23, 2018 March 6, 2018
June March 23, 2018 April 6, 2018
July April 20, 2018 May 7, 2018
OPPORTUNITIES August May 29, 2018 June 6, 2018
September June 22, 2018 July 6, 2018
Media Option Ad Size Location Route/ Class Language Monthly Net Cost Monthly Impressions
October July 27, 2018 August 7, 2018
Banner Ad Banner/with Video or Main/ Sub Level All Eng / Fre $12,500 2,700,000
Custom Developed Microsite November August 24, 2018 September 6, 2018
Banner Ad Banner Main/ Sub Level All Eng / Fre $9,500 December September 21, 2018 October 5, 2018
PLEASE NOTE: 3 banner placements availlable per month.
18Air Canada: Media kit 2018 | INFLIGHT BROADCAST
INFLIGHT TV SPONSORSHIP - MOVING MAPS
The Moving Map is the inflight channel that outlines your journey and the progress you’ve made. It is the one thing that is relevant
to 100% of the people on the plane. And it’s constantly changing, which encourages repeat visits. According to Air Canada’s
research, the vast majority of respondents (68%) enjoy watching the moving map onboard.
Cycle Monthly CLOSING DATES
Passengers* 2,058,317/Month Month Ad Closing Material deadline
January October 20, 2017 November 7, 2017
Rate (NET) $10,000/month
February November 24, 2017 December 5, 2017
Media :05 second slate
March December 15, 2017 January 5, 2018
April January 19, 2018 February 6, 2018
May February 23, 2018 March 6, 2018
June March 23, 2018 April 6, 2018
SOURCE: AIR CANADA LISTENING PANEL - IPSOS - DECEMBER 2015 July April 20, 2018 May 7, 2018
August May 29, 2018 June 6, 2018
September June 22, 2018 July 6, 2018
October July 27, 2018 August 7, 2018
November August 24, 2018 September 6, 2018
December September 21, 2018 October 5, 2018
NOTE: Advertising plays only the first time a passenger interacts with the Moving Map page each
flight and is Non-FFWD. Sponsorship of Moving Maps is not available on 787 or 777 aircraft
*Advertising slate is only available on aircraft carrying the Thales IFE system.
19Air Canada: Media kit 2018 | AMBIENT MEDIA
AIR CANADA NEWSPAPER TIP-ONS & INSERTS
Passengers in Air Canada Business Class, North America and International, receive a choice of
daily newspapers: The Globe and Mail or National Post. French-language daily Le Devoir is also English French
available on flights departing from the Montreal airport. Tip-ons and inserts put you directly
in the hands of these travellers. Distribution is weekly by newspaper title and outbound city, THE GLOBE AND MAIL THE NATIONAL POST LE DEVOIR
affording you creative latitude and timing flexibility. 100% of all newspapers are taken by Vancouver 3,825 3,060 Vancouver -
passengers on every flight! Calgary 1,060 845 Calgary -
Cycle Weekly Edmonton 439 341 Edmonton -
Winnipeg 435 - Winnipeg -
Circulation 54,285 (all papers, all markets)
Toronto 14,000 14,000 Toronto -
Rate (NET) $438 CPM (Net) + $0.23 (Net) PER UNIT PRODUCTION
Ottawa 375 300 Ottawa -
Newspapers The Globe and Mail, National Post, Le Devoir
Montreal 5,850 4,680 Montreal 4,550
*Rates subject to change. Halifax 525 - Halifax -
Note: Final printed inserts need to be delivered to departure airports the Wednesday prior to the
campaign start date.
Total/Paper 26,074 23,226 Total/Paper 4,550
20Air Canada: Media kit 2018 | INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES
INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES
AIR CANADA ENROUTE–CANADA’S BEST NEW RESTAURANTS
For more than a decade, Air Canada enRoute has set out across
the country in search of Canada’s Best New Restaurants— a hotly
anticipated annual Top 10 list that honours places that stand out on
the national food scene for delivering memorable dining experiences.
This respected program plays a strong role in promoting the Canadian
culinary identity, spotlighting chefs with vision, stunning locations,
quality ingredients and smart service. The list of the year’s latest and
greatest places to eat are compiled using intel from insiders across the
country along with extensive research by the editorial team.
The integrated media includes a social media program, print ads,
digital display ads and inflight ads, as well as public relations and
experiential executions.
21Air Canada: Media kit 2018
AIR CANADA MAPLE LEAF LOUNGES
Time is a rare luxury, especially for the busy and MEET THE HIGHLY COVETED AIR CANADA MAPLE LEAF LOUNGE CUSTOMER
sophisticated traveller. Air Canada Maple Leaf Lounges are
a premium environment where Air Canada’s most valued TIME IN LOUNGE GENDER AUDIENCE AGE WEALTH OCCUPATION
customers go to escape the bustling airport activity. 93% 78% 68% 86%
earn a household
79%
are professionals
This exclusive, serene retreat is the perfect opportunity to of lounge visits are are male and are between the income over or hold senior
reach and interact with this affluent audience. over 30 minutes 22% are female ages of 25 and 54 $100,000 a year management positions
Our 22 award-winning Air Canada Maple Leaf Lounges
cater to every need of the affluent traveller, through
an unrivalled level of service, luxury, style, quality
entertainment and world-class amenities. These exclusive
lounges see more than 4.1 million visitors annually.
Locations include Vancouver, Calgary, Edmonton, Regina,
Winnipeg, Toronto, Ottawa, Montreal, Halifax, St. John’s,
New York (LaGuardia), New Jersey (Newark), Los Angeles,
London (Heathrow), Paris and Frankfurt.
22Air Canada: Media kit 2018
AIR CANADA MAPLE LEAF LOUNGE ADVERTISING OPTIONS
Designed to enhance the experience of our customers, we work with our
partners to create activations that are seamless and memorable.
ADVERTISING OPPORTUNITIES INCLUDE
Standard Area Sponsorship Integrate your product or service into the Air Canada Maple Leaf
Lounge by sponsoring a zone. Whether it’s a private area, gallery or business centre, this is an
opportunity to gain maximum exposure with our audience.
Demo Day Bring your brand to life and let our customers experience it in an interactive and
engaging way, through sampling or demonstration.
Sampling Put your product in their hands. Surprise and delight our audiences with a giveaway
or service that will leave a lasting impression.
Magazine Distribution Put your collateral in their hands, when they have time to enjoy it.
Charging Stations Visitors to the Maple Leaf Lounges now have access to a device-charging
station while enjoying the lounge. An advertiser has the option to run their content on the video
screen and/or wrap the unit with their logo and messaging.
Video Network Air Canada launched a Video Network in three high traffic lounges:
Toronto Domestic Located facing the entrance of the dining area, thereby reaching all guests
accessing the food & beverage area.
Toronto Trans-Border (Canada - US) Located across from the Business Centre and highly
visible to main lounge patrons.
Vancouver Domestic Located next to the dining area thereby highly visible to guests
accessing the food and beverage area and main lounge seating area.
The screens are large (avg. screen is 50”) and placed in high traffic areas. The screens do
not offer sound but can feature sub-titles. Content is a combination of Air Canada editorial
content, Partner content and advertising.
Please contact your sales rep for more information and rates for MLL products.
23Air Canada: Media kit 2018
AIR CANADA ENROUTE MAGAZINE
Air Canada enRoute is an award-winning travel lifestyle publication that speaks directly to its
on-the-go readership.
Featuring prominent Canadian as well as internationally recognized writers, photographers
and illustrators, the magazine is a point of reference in the Canadian market. Read by the
country’s top business decision-makers and influencers, Air Canada enRoute is considered a
benchmark among inflight publications, featuring ahead-of-trend practical stories within the
Passport section, along with engaging and thought-provoking features that showcase the best
of Canada and the world.
Cycle Monthly
Circulation 120,024 copies
Readership 1,784,000
Readers per copy 14.9
Sources: BPA Circulation Statement. Six Month Period Ending September 2017, Vividata Q2 2017, Total Canada 12+
Yours to keep
Ce magazine est à vous
I nsI d e
A Greek wine odyssey that
goes from glass to grape
Dans nos pages
Une odyssée du vin grec :
Iliade quoi boire
searching for The
foUnTain of YoUTh
KIX
in soUThern JaPan
Cure de JouvenCe
pour envieux dans
le sud du Japon
March
Mars 2015
enroute.aircanada.com
24Air Canada: Media kit 2018
AIR CANADA ENROUTE MAGAZINE DEMOGRAPHICS Source: Source to Vividata Q2,
2017, Total Canada Age 18+
BASIC DEMOGRAPHICS:
54%
46%
is the average age of our readers
EDUCATION & EMPLOYMENT:
74%
University
42%
Managers, owners, Business trips
or higher professionals, executives
TRAVEL:
24%
Vacation trip
(2+ times/past year)
outside Canada
AFFLUENCE:
$70,750 $107,850 50%
Vacation trip
is the Average is the Average inside Canada Business trips
Personal Income Household Income (once/past 12 months)
25Air Canada: Media kit 2018 | PRINT ADVERTISEMENT
AIR CANADA ENROUTE MAGAZINE CLOSING DATES*
Frequency 1x 3x 6x 12x Issue Partial / DPS Closing AD Closing /Material due
IFC Spread $43,980 $42,310 $41,515 $39,580 January 2018 October 26, 2017 November 27, 2017
IBC $22,445 $21,595 $21,180 $19,330 February December 1, 2017 January 4, 2018
OBC $24,580 $23,650 $23,205 $22,070 March January 5, 2018 January 31, 2018
Spread $36,565 $35,180 $34,515 $32,905 April February 5, 2018 March 2, 2018
Full Page $19,390 $18,665 $18,310 $17,460 May February 20, 2018 March 21, 2018
June March 22, 2018 April 24, 2018
July April 23, 2018 May 23, 2018
August May 23, 2018 June 21, 2018
YOURS TO KEEP
CE MAGAZINE EST À VOUS
September June 22, 2018 July 25, 2018
INSID E October July 23, 2018 August 22, 2018
The scoop on kulfi: We all
scream for spice cream
November August 23, 2018 September 24, 2018
DANS NOS PAGES
Le kulfi épicé, le plus cool December September 25, 2018 October 25, 2018
des desserts indiens
DISCOVERING
THE SHAPE OF
THINGS TO COME
PTY
IN PANAMA CITY
Yours to keep
Ce magazine est à vous
I nsId e
A high-flying gift guide for
GÉNIE CIVIL : the holiday season
Dans nos pages
L’AVENIR RADIEUX Des idées-cadeaux à faire
décoller le temps des fêtes
DE LA CAPITALE Three Canadian
slopes ThaT are off
PANAMÉENNE
SKI
The beaTen TraCks
trois stations
2015
de ski canadiennes
AUGUST à dépister
AOÛT December
décembre 2014
enroute.aircanada.com
ENROUTE.AIRCANADA.COM
DEC_Cover_2014_01.indd 1 2014-11-03 2:50 PM
26Air Canada: Media kit 2018 | MENUS
AIR CANADA CAFÉ MENU
Passengers on most Air Canada flights over
90 minutes within North America and to/from sun
destinations receive Air Canada Café—a popular
go-to item for all inflight meals and snacks. This is an
exclusive opportunity for three advertisers per month, MENU & MORE | MENU et PLUS
including one ad placement on the outside back cover
(Air Canada flights) and for one advertiser per month
on the outside back cover (Rouge fleet).
Cycle Monthly CLOSING DATES
Audience 500,000 (Air Canada flights) Month Ad closing / material due
27,000 (Rouge flights)
January 2018 November 17, 2017
Ad units Three full page positions available
monthly (Air Canada flights) February December 13, 2017
One full page position (OBC) March January 19, 2018
available monthly (Rouge flights)
April February 16, 2018
Rate (NET)* $15,450 (Air Canada flights)
$4,290 (Rouge flights) May March 19, 2018
June April 18, 2018
*Rates subject to change.
July May 18, 2018
August June 18, 2018
September July 19, 2018
October August 20, 2018
November September 17, 2018
VOLUME 6 / 7
December October 19, 2018
27Air Canada: Media kit 2018 | CONTACTS
CONTACTS | BOOKMARK CONTENT
TORONTO QUÉBEC AND EASTERN CANADA
2 Bloor Street East, Suite 1020 500, rue St. Jacques O, Suite 1510
Hudson’s Bay Centre P.O. Box 92 Montreal, QC, H2Y 151
Toronto, ON M4W 1A8 Telephone: 514.844.2001 | Fax: 514.844.6001
Telephone: 416.350.2425 | Fax: 416.350.2440
DOMINIQUE BEAUCHAMP
LAURA MAURICE Senior National Account Manager,
Vice President, Media Quebec & Eastern Canada
416.350.2434 | laura.maurice@bookmarkcontent.com 514.840.5292 | dominique.beauchamp@bookmarkcontent.com
TRACY MILLER
National Sales Director WESTERN CANADA
416.350.2434 | tracy.miller@bookmarkcontent.com 7731 Government Road,
Burnaby, BC V5A 2C7
KAREN KELAR Telephone: 604.656.2291
Director of Brand Alliance
416.434.9617 | karen.kelar@bookmarkcontent.com BARB WELSH
Welsh Sales Solutions
BOYD MICKLE 604-318-8831 | barb@welshsalessolutions.com
Senior Manager, National Accounts
& Channel Development
416.350.2437 | boyd.mickle@bookmarkcontent.com UNITED STATES
230 Park Avenue South, Floor 5
RYSIA ADAM New York, NY, 1003 USA
Senior National Account Manager
416.350.2448 | rysia.adam@bookmarkcontent.com MARY RAE ESPOSITO
Media Sales Director, Nyc
STEPHANIE JOSEPH-FLATTS 646.278.6876 | maryrae.esposito@spafax.com
Manager, Brand Integration & Marketing Solutions
stephanie.joseph-flatts@bookmarkcontent.com
FLORIDA & CARIBBEAN
NATALIE HOPE 2025 Brickell Ave, Suite 1402
Senior National Account Manager Miami, FL, 33129 USA
416.350.2433 | natalie.hope@bookmarkcontent.com
BOB DODD
MARY SHAW Dodd Media Group
Ad Production Manager 1.877.889.0664 | bob@doddmedia.com
416.350.2426 | mary.shaw@bookmarkcontent.com
STEPHEN GERAGHTY LONDON
Production & Circulation Manager The Pumphouse, 13-16 Jacob's Well Mews
416.350.2435 | stephen.geraghty@bookmarkcontent.com London, UK, W1U 3DY
FABIAN LINTON TULLIA VITTURI
Ad Operations Coordinator Head of Luxury & International Partnerships,
416.350.2456 | fabian.linton@bookmarkcontent.com London, UK
44.207.906.1984 | tullia.vitturi@spafax.com
MARILYN ITALIANO
Advertising Sales Assistant
647-789-7250 marilyn.italiano@bookmarkcontent.com
28Air Canada: Media kit 2017 | INFLIGHT SPECIFICATIONS
Air Canada
MEDIA KIT 2018
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