MEDIA KIT 2018 - Air Canada

MEDIA KIT 2018 - Air Canada

MEDIA KIT 2018 - Air Canada

Air Canada MEDIA KIT 2018

MEDIA KIT 2018 - Air Canada

2 DIGITAL AMBIENT SPONSORSHIP BROADCAST PRINT EXPERIENTIAL AIRPLANE MODE: MEDIA CHANNELS THAT ELEVATE YOUR BRAND. FIND MANY MORE INSIDE. Air Canada: Media kit 2018

MEDIA KIT 2018 - Air Canada

3 YOUR TARGET AUDIENCE Air Canada Media is the best way to reach influential decision makers and affluent consumers. With a fleet of 379 aircraft, Air Canada carries more than 45 million travellers annually to more than 204destinationson6continents.WeareCanada’snumber one airline, with a 40 percent share of domestic travel and a 32 percent share of international and transborder travel.

1 out of 4 Canadians travel with Air Canada at least once per year. Air Canada’s business travellers are key decision-makers, managers, owners, professionals and executives. This upscale group of frequent flyers have disposable incomes far above the national average. Upon booking their trip, at the airport, on board and when planning future trips – you can influence this exclusive demographic through a variety of media options, including digital, broadcast, print, product sampling, events and sponsorship opportunities. Air Canada: Media kit 2018

MEDIA KIT 2018 - Air Canada

PASSENGER NUMBERS ARE UP! Air Canada operates 600 flights a day and up to 700 during summer months. This translates to a flight every minute around the clock! Air Canada, Air Canada Rouge and its Air Canada Express regional partners operate on average 1,580 flights per day. Between Toronto and Montreal alone, there are approximately 44 flights a day. 4 Air Canada: Media kit 2018 MONTREAL TORONTO 98 Destinations in Europe, Africa, the Middle East, Asia, Australia, the Caribbean, Mexico, Central America and South America. BASED ON A 30 DAY MONTH: PASSENGERS GLOBALLY 2,961,000 CANADA 2,368,800 FLIGHTS GLOBALLY 18,000 CANADA 14,400 64 Destinations in the United States Air Canada’s extensive global network provides scheduled passenger service directly to Canadian destinations 60

MEDIA KIT 2018 - Air Canada

5 45% 55% MEET OUR PASSENGER 39% AGE: GENDER: 22% MILLENNIALS 1982 - 2001 BABY BOOMERS 1945 - 1965 TRAVEL: Source: Vividata Q2 2017, Adults 18+ 48% have taken a vacation outside Canada in the past 12 months 18% of passengers intend to buy a car in the next 12 months 70% of passengers have a university degree or higher 37% of passengers are either managers, business owners or professionals 49% of passengers have taken at least two vacation trips in Canada in the past 12 months 25% of passengers have taken at least two business trips in the past 12 months BUSINESS TRAVEL: Air Canada: Media kit 2018

MEDIA KIT 2018 - Air Canada

6 AIRCANADA.COM Among the leading Canadian travel sites online, aircanada.com provides news, information and specials to Canadians. This is the place for everything Air Canada. Campaigns rotate on select high-volume pages. Aircanada.com delivers over 62 million page views per month. TOTAL UNIQUE VISITORS 5,900,000 (monthly) Air Canada: Media kit 2018 Ad Units Leaderboard (desktop), Big Box (mobile view) CLOSING DATES Ad Closing Two weeks prior to start of campaign Material Due Seven business days prior to start of campaign

MEDIA KIT 2018 - Air Canada

7 AIRCANADA.COM WEB CHECK IN 24 hours prior to a flight, Air Canada passengers are prompted to use Web Check-in via a personalized e-mail.

With Web Check-in, marketers have the exclusive opportunity to connect with each and every passenger checking in for flights online. This continues to be one of the fastest growing consumer touchpoints in the world of air travel with user numbers increasing every month. AD Units Welcome Page: Custom Leaderboard: 728 x 60 (Include logo and tagline only) Thank you Page: Leaderboard Cycle Monthly AVG Monthly Impressions 450,000 - Welcome Page 220,000 - Thank You Page Rate (NET) $15,000 / Month CLOSING DATES Ad Closing Three weeks prior to start of campaign Material Due Fourteen business days prior to start of campaign AIRCANADA.COM DIGITAL BOARDING PASS Once an Air Canada passenger has completed the Air Canada Web Check-In, they can print directly from their desk top or choose either an emailed boarding pass or a mobile boarding pass.

Ads appear on the printer-friendly boarding pass only.

AD Units Custom size: 650 x 90 Impressions 1,060,682 (monthly) CLOSING DATES Ad Closing Two weeks prior to start of campaign Material Due Seven business days prior to start of campaign Air Canada: Media kit 2018

MEDIA KIT 2018 - Air Canada

8 AIR CANADA AIRPLANE WI-FI In Air Canada’s continued effort to provide the best travel experience around, we have taken a major step forward, becoming the first Canadian airline to offer customers a paid service that provides inflight internet access on select aircraft. Now passengers can chat, surf, email, tweet and more on board. Monthly Impressions 174,177 Rate (NET) $4,690/Month AD Units Big Box (3)* CLOSING DATES Ad Closing Three weeks prior to start of campaign Material Due White list required one month prior to start of campaign.

Ad material required three weeks prior to start of campaign. KEY FACTS ABOUT AIR CANADA'S WI-FI SERVICE > Over half of all passengers are happy with the current Wi-Fi service > 31% of passengers used Wi-Fi services in the past year > The chief reasons for using Wi-Fi services while inflight include productivity (71%), internet browsing (41%), connecting with family & friends (35%) and entertainment (30%) > Air Canada passengers confirm access to Wi-Fi is important, particularly on a business trip (51%) > Routes where connectivity is important include Europe (63%), Asia (52%) and North America (50%) Beginning in 2018, all Air Canada flights travelling both North American and International routes will be Wi-Fi enabled.

Passengers can clickthrough your ad even if they do not choose to purchase a Wi-Fi package and can make purchases on your site, sign-up for contests or offers and surf your site.

Advertisers have two options with Wi-Fi advertising. They can run an ad across all flights or targeted routes with a Big Box ad unit, which will drive to their websites OR they can sponsor free Wi-Fi promo codes for a specific route or across all flights for a set amount of time per flight. *Advertiser must also provide mobile creative and whitelist. Please see your rep for rates, customized packages and options. Air Canada: Media kit 2018

MEDIA KIT 2018 - Air Canada

9 168 193 179 154 166 116 ENROUTE.AIRCANADA.COM With exclusive web content, a searchable database of award-winning stories from Air Canada enRoute magazine, and frequently updated city guides, enroute.aircanada.com is a one-stop shop for travellers in the know.

The site can be accessed directly from aircanada.com, one of Canada’s biggest travel sites. BIG BOX LEADERBOARD Total Unique Visitors 62,000 (monthly) AD Units Leaderboard (1), Big Box (3 per page) CLOSING DATES Ad Closing Two weeks prior to start of campaign Material Due Seven business days prior to start of campaign Air Canada: Media kit 2018

MEDIA KIT 2018 - Air Canada

10 AIR CANADA PROGRAMMATIC Follow the exclusive Air Canada audience with Target Marketing. Air Canada Programmatic provides the opportunity to extend the reach of Air Canada customers on millions of websites. Visitors to aircanada.com and enroute.aircanada.com are tagged. A piece of code (aka cookie) is dropped and cached to their browser. The web user leaves the Air Canada domain and visits other websites. The cookie will follow the Web user as they go from site to site (into the Air Canada cookie jar). The cookie logs where the Web user is now and provides the opportunity to target ads to all the web users in the Air Canada cookie jar as they travel to other sites.

Speak to your rep to customize your campaign.

Create multiple touch-points with the Air Canada audience on a larger scale Tap into our First Party Data to reach your target audience using the whole or segmented Air Canada audience. Lower your cost per acquisition by targeting your advertising message to the highest converting audience Air Canada: Media kit 2018

11 DISPLAY/ RICH MEDIA MOBILE ADVERTISING VIDEO ADVERTISING (PRE-ROLL) NATIVE AND AUDIO (SPOTIFY) NETWORK OPPORTUNITIES INCLUDE AIR CANADA: AUDIENCES FREQUENT FLYER BUSINESS FLYER LEISURE FLYER ENROUTE: AUDIENCES CITY GUIDES FOOD & DRINK ARTS & CULTURE SPORTS & WELLNESS FLYER TYPE: BASED ON...

GENERAL SEARCH FLIGHTS BOOKED ORIGIN SEARCH DESTINATION SEARCH ALTITUDE MEMBER: AUDIENCES ALTITUDE COMMUNITY ALTITUDE PORTAL Air Canada: Media kit 2018

12 AIR CANADA DATA VALET Air Canada offers a free internet service to passengers in the Maple Leaf Lounges through Data Valet. This is an effective way to reach the highly affluent frequent traveller and business decision-maker through an exclusive and growing platform. Monthly Audience 159,395 AD Units Leaderboard (1) Rate (NET)* $12,500/month CLOSING DATES Ad Closing One month prior to the start of campaign Material Due Three weeks prior to start of campaign Air Canada: Media kit 2018 | DIGITAL MEDIA

13 AIR CANADA DEALS OF THE WEEK E-NEWSLETTER Cycle Weekly Subscribers 2,728,000 Ad units Big Box (2), Mobile Leaderboard (1) Geotargeting Toronto 730,000 Vancouver 290,000 Montreal 149,000 National (English) 2,169,000 National (French) 224,000 U.S.

325,000 Open rate 20% – 30% Rate (NET) $7,179 (Mobile Leaderboard / All Canada List) $14,358 (Big Box / All Canada List) CLOSING DATES Ad Closing Two weeks prior to start of campaign Material Due Five business days prior to start of campaign Air Canada's weekly e-newsletter puts the latest hot offers on flights and hotels—not to mention your message­­—on the screens of 2,718,000 subscribers. In addition to a tremendous click-through rate, Air Canada Deals of the Week creates a direct and instant call to action delivered every week to affluent Air Canada customers.

Note: Rates subject to change. Air Canada: Media kit 2018 | DIGITAL MEDIA

ALTITUDE.AIRCANADA.COM AIR CANADA ALTITUDE REPORT E-NEWSLETTER Cycle Monthly Subscribers 188,521 Ad units Big Box (2) Open rate 53% Rates (NET) $25,375/Month – English Canada $2,450/Month – French Canada Note: Rates subject to change. CLOSING DATES Ad closing One month prior to start of campaign Material Due Ten business days prior to start of campaign Air Canada brings its audience of frequent flyers to you on a monthly basis through its e-newsletters, which are segmented by tier and incorporate two custom ad positions.

Delivered to 188,521 top-tier Altitude members, the report achieves an outstanding open rate of 53%.

Air Canada Altitude members include the world’s most frequent flyers. They are key decision-makers, C-suite, owners, professionals and executives. They primarily represent an upscale group with disposable incomes far above the national average. The Altitude portal allows members to access their flight status updates, travel perks and special offers online. Cycle Monthly Ad units Leaderboard Rate (NET) $25,750 CLOSING DATES Ad Closing One month prior to start of campaign Material Due Ten business days prior to start of campaigno Note: Rates subject to change. Air Canada: Media kit 2018 | DIGITAL MEDIA 14

Engage with Air Canada passengers through the On Demand Inflight Entertainment System. Access both television and movie channel content through commercial advertising, via specific channel sponsorship or the Moving Maps sponsorship. Connect with all passengers through a Road Block sponsorship just after the Air Canada Safety Video. 7.1 Million MONTHLY IN-FLIGHT BROADCAST AUDIENCE 90% OF PASSENGERS WATCH THE INFLIGHT ENTERTAINMENT SYSTEM ON FLIGHTS OF 3 HOURS OR MORE AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM 15 Air Canada: Media kit 2018| INFLIGHT BROADCAST

16 AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM TELEVISION CHANNELS INCLUDE: Sports, Business, Music, Drama, Documentary, Comedy, NFB, YTV/ Treehouse*, Food, Current Affairs, Travel, Style, HBO, Viceland and ACTV MOVIE CHANNELS INCLUDE: New Releases, Family*, Contemporary, Classics, Independent, World, Franco, and Canadian Cinema.

Advertising is sold in three-minute commercial bundles, which are scheduled in front of the programming on the television and movie channels. Advertisers can utilize any commercial length within a three minute limit within each ad bundle.

Air Canada: Media kit 2018| INFLIGHT BROADCAST Air Canada’s seatback IFE system offers a wide variety of television and movie programming: 110 hours of television content and up to 150 movies every month. CLOSING DATES Month Ad Closing Material deadline January October 17, 2017 November 7, 2017 February November 24, 2017 December 5, 2017 March December 15, 2017 January 5, 2018 April January 19, 2018 February 6, 2018 May February 23, 2018 March 6, 2018 June March 23, 2018 April 6, 2018 July April 20, 2018 May 7, 2018 August May 29, 2018 June 6, 2018 September June 22, 2018 July 6, 2018 October July 27, 2018 August 7, 2018 November August 24, 2018 September 6, 2018 December September 21, 2018 October 6, 2018 *No advertising on Family or ACTV programming.

SOV **Impressions Monthly Rate (NET) :30 Second Spot 100% 7,155,410 $221,818 75% 5,366,558 $193,196 50% 3,577,705 $146,686 25% 1,788,853 $82,287 *MEDIA COSTS *Please see your rep for additional cost options/commercial length options. ** Impression estimates are based on a 12 month average.

17 In addition to advertising directly within the television and movie programming, reach this audience of influential decision-makers and affluent consumers prior to take off on all video-enabled flights. Road Block sponsors receive a :30 second commercial spot immediately following the Air Canada Safety Video. Audio playback of the safety video is broadcast throughout the cabin via the personal address system, so passengers do not require the use of headphones in order to hear the program. Two :30 second commercial spots will be forced through the inflight video system to all passengers at the beginning of each Air Canada flight.

No headphones are required to hear the spot - connect with every passenger! Audio may be adjusted to appropriate levels. AIR CANADA ROAD BLOCK SPONSORSHIP CLOSING DATES Period (Start) Ad Closing Material Due January–February September 15, 2017 October 20, 2017 March–April November 17, 2017 December 14, 2017 May–June February 9, 2018 February 16, 2018 July–August April 11, 2018 April 18, 2018 September–October June 11, 2018 June 18, 2018 November–December August 13, 2018 August 18, 2018 Cycle Bimonthly Passengers 6,200,000 (bi-monthly) Length :30 Rate (NET) $225,440 / Two Months Note: Rates subject to change.

(Ad creative runs for two month period) AIR CANADA ROAD BLOCK SPONSORSHIP Air Canada: Media kit 2018

18 Media Option Ad Size Location Route/ Class Language Monthly Net Cost Monthly Impressions Banner Ad Banner/with Video or Custom Developed Microsite Main/ Sub Level All Eng / Fre $12,500 2,700,000 Banner Ad Banner Main/ Sub Level All Eng / Fre $9,500 PLEASE NOTE: 3 banner placements availlable per month. OPPORTUNITIES CLOSING DATES Month Ad Closing Material deadline January October 20, 2017 November 7, 2017 February November 24, 2017 December 5, 2017 March December 15, 2017 January 5, 2018 April January 19, 2018 February 6, 2018 May February 23, 2018 March 6, 2018 June March 23, 2018 April 6, 2018 July April 20, 2018 May 7, 2018 August May 29, 2018 June 6, 2018 September June 22, 2018 July 6, 2018 October July 27, 2018 August 7, 2018 November August 24, 2018 September 6, 2018 December September 21, 2018 October 5, 2018 Air Canada: Media kit 2018| INFLIGHT BROADCAST THE AIR CANADA PANASONIC INFLIGHT ENTERTAINMENT SYSTEM Air Canada’s new 787 Dreamliner and B777 aircraft have a fully redesigned and modern cabin interior that represents an exciting new standard of product for International air travel.

It boasts a state-of-the-art entertainment system, packed with over 600 hours of entertaining content for all ages. At a tap of its enhanced-definition, intuitive touch screens, watch the most popular movies and television shows on demand; listen to music, playlists, podcasts and audio books; or play games and puzzles, from mah-jong to robot-building. Specific targeting options are available by route and by class/cabin.

INFLIGHT TV SPONSORSHIP - MOVING MAPS The Moving Map is the inflight channel that outlines your journey and the progress you’ve made. It is the one thing that is relevant to 100% of the people on the plane. And it’s constantly changing, which encourages repeat visits. According to Air Canada’s research, the vast majority of respondents (68%) enjoy watching the moving map onboard. Air Canada: Media kit 2018| INFLIGHT BROADCAST SOURCE: AIR CANADA LISTENING PANEL - IPSOS - DECEMBER 2015 Cycle Monthly Passengers* 2,058,317/Month Rate (NET) $10,000/month Media :05 second slate NOTE: Advertising plays only the first time a passenger interacts with the Moving Map page each flight and is Non-FFWD.

Sponsorship of Moving Maps is not available on 787 or 777 aircraft *Advertising slate is only available on aircraft carrying the Thales IFE system. CLOSING DATES Month Ad Closing Material deadline January October 20, 2017 November 7, 2017 February November 24, 2017 December 5, 2017 March December 15, 2017 January 5, 2018 April January 19, 2018 February 6, 2018 May February 23, 2018 March 6, 2018 June March 23, 2018 April 6, 2018 July April 20, 2018 May 7, 2018 August May 29, 2018 June 6, 2018 September June 22, 2018 July 6, 2018 October July 27, 2018 August 7, 2018 November August 24, 2018 September 6, 2018 December September 21, 2018 October 5, 2018 19

20 20 AIR CANADA NEWSPAPER TIP-ONS & INSERTS *Rates subject to change. Note: Final printed inserts need to be delivered to departure airports the Wednesday prior to the campaign start date. English THEGLOBEANDMAIL THENATIONALPOST Vancouver 3,825 3,060 Calgary 1,060 845 Edmonton 439 341 Winnipeg 435 - Toronto 14,000 14,000 Ottawa 375 300 Montreal 5,850 4,680 Halifax 525 - Total/Paper 26,074 23,226 French LEDEVOIR Vancouver - Calgary - Edmonton - Winnipeg - Toronto - Ottawa - Montreal 4,550 Halifax - Total/Paper 4,550 Passengers in Air Canada Business Class, North America and International, receive a choice of daily newspapers: The Globe and Mail or National Post.

French-language daily Le Devoir is also available on flights departing from the Montreal airport. Tip-ons and inserts put you directly in the hands of these travellers. Distribution is weekly by newspaper title and outbound city, affording you creative latitude and timing flexibility. 100% of all newspapers are taken by passengers on every flight!

Cycle Weekly Circulation 54,285 (all papers, all markets) Rate (NET) $438 CPM (Net) + $0.23 (Net) PER UNIT PRODUCTION Newspapers The Globe and Mail, National Post, Le Devoir Air Canada: Media kit 2018 Air Canada: Media kit 2018| AMBIENT MEDIA

AIR CANADA ENROUTE–CANADA’S BEST NEW RESTAURANTS For more than a decade, Air Canada enRoute has set out across the country in search of Canada’s Best New Restaurants— a hotly anticipated annual Top 10 list that honours places that stand out on the national food scene for delivering memorable dining experiences. This respected program plays a strong role in promoting the Canadian culinary identity, spotlighting chefs with vision, stunning locations, quality ingredients and smart service.

The list of the year’s latest and greatest places to eat are compiled using intel from insiders across the country along with extensive research by the editorial team. The integrated media includes a social media program, print ads, digital display ads and inflight ads, as well as public relations and experiential executions.

INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES 21 Air Canada: Media kit 2018 | INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES

22 Time is a rare luxury, especially for the busy and sophisticated traveller. Air Canada Maple Leaf Lounges are a premium environment where Air Canada’s most valued customers go to escape the bustling airport activity. This exclusive, serene retreat is the perfect opportunity to reach and interact with this affluent audience. Our 22 award-winning Air Canada Maple Leaf Lounges cater to every need of the affluent traveller, through an unrivalled level of service, luxury, style, quality entertainment and world-class amenities.

These exclusive lounges see more than 4.1 million visitors annually. Locations include Vancouver, Calgary, Edmonton, Regina, Winnipeg, Toronto, Ottawa, Montreal, Halifax, St. John’s, New York (LaGuardia), New Jersey (Newark), Los Angeles, London (Heathrow), Paris and Frankfurt. MEET THE HIGHLY COVETED AIR CANADA MAPLE LEAF LOUNGE CUSTOMER of lounge visits are over 30 minutes 93% TIME IN LOUNGE are male and 22% are female 78% GENDER are between the ages of 25 and 54 68% AUDIENCE AGE earnahousehold incomeover $100,000ayear 86% WEALTH areprofessionals orholdsenior managementpositions 79% OCCUPATION AIR CANADA MAPLE LEAF LOUNGES Air Canada: Media kit 2018

23 AIR CANADA MAPLE LEAF LOUNGE ADVERTISING OPTIONS ADVERTISING OPPORTUNITIES INCLUDE Standard Area Sponsorship Integrate your product or service into the Air Canada Maple Leaf Lounge by sponsoring a zone. Whether it’s a private area, gallery or business centre, this is an opportunity to gain maximum exposure with our audience. Demo Day Bring your brand to life and let our customers experience it in an interactive and engaging way, through sampling or demonstration. Sampling Put your product in their hands. Surprise and delight our audiences with a giveaway or service that will leave a lasting impression.

Magazine Distribution Put your collateral in their hands, when they have time to enjoy it. Charging Stations Visitors to the Maple Leaf Lounges now have access to a device-charging station while enjoying the lounge. An advertiser has the option to run their content on the video screen and/or wrap the unit with their logo and messaging. Video Network Air Canada launched a Video Network in three high traffic lounges: Toronto Domestic Located facing the entrance of the dining area, thereby reaching all guests accessing the food & beverage area.

Toronto Trans-Border (Canada - US) Located across from the Business Centre and highly visible to main lounge patrons.

Vancouver Domestic Located next to the dining area thereby highly visible to guests accessing the food and beverage area and main lounge seating area. The screens are large (avg. screen is 50”) and placed in high traffic areas. The screens do not offer sound but can feature sub-titles. Content is a combination of Air Canada editorial content, Partner content and advertising. Designed to enhance the experience of our customers, we work with our partners to create activations that are seamless and memorable. Please contact your sales rep for more information and rates for MLL products. Air Canada: Media kit 2018

AIR CANADA ENROUTE MAGAZINE Sources: BPA Circulation Statement. Six Month Period Ending September 2017, Vividata Q2 2017, Total Canada 12+ Air Canada enRoute is an award-winning travel lifestyle publication that speaks directly to its on-the-go readership. Featuring prominent Canadian as well as internationally recognized writers, photographers and illustrators, the magazine is a point of reference in the Canadian market. Read by the country’s top business decision-makers and influencers, Air Canada enRoute is considered a benchmark among inflight publications, featuring ahead-of-trend practical stories within the Passport section, along with engaging and thought-provoking features that showcase the best of Canada and the world.

Cycle Monthly Circulation 120,024 copies Readership 1,784,000 Readers per copy 14.9 enroute.aircanada.com 2015 March Mars Yours to keep Ce magazine est à vous InsIde A Greek wine odyssey that goes from glass to grape Dans nos pages Une odyssée du vin grec: Iliade quoi boire Cure de JouvenCe pour envieux dans le sud du Japon searching for The foUnTain of YoUTh in soUThern JaPan KIX Air Canada: Media kit 2018 24

AIR CANADA ENROUTE MAGAZINE DEMOGRAPHICS BASIC DEMOGRAPHICS: AFFLUENCE: $70,750 is the Average Personal Income is the Average Household Income $107,850 is the average age of our readers 54% 46% Air Canada: Media kit 2018 Source: Source to Vividata Q2, 2017, Total Canada Age 18+ 50% Vacation trip inside Canada TRAVEL: 24% Vacation trip outside Canada Business trips (2+ times/past year) Business trips (once/past 12 months) EDUCATION & EMPLOYMENT: University or higher 74% Managers, owners, professionals, executives 42% 25

Air Canada: Media kit 2018| PRINT ADVERTISEMENT 26 AIR CANADA ENROUTE MAGAZINE Frequency 1x 3x 6x 12x IFC Spread $43,980 $42,310 $41,515 $39,580 IBC $22,445 $21,595 $21,180 $19,330 OBC $24,580 $23,650 $23,205 $22,070 Spread $36,565 $35,180 $34,515 $32,905 Full Page $19,390 $18,665 $18,310 $17,460 CLOSING DATES* Issue Partial / DPS Closing AD Closing /Material due January 2018 October 26, 2017 November 27, 2017 February December 1, 2017 January 4, 2018 March January 5, 2018 January 31, 2018 April February 5, 2018 March 2, 2018 May February 20, 2018 March 21, 2018 June March 22, 2018 April 24, 2018 July April 23, 2018 May 23, 2018 August May 23, 2018 June 21, 2018 September June 22, 2018 July 25, 2018 October July 23, 2018 August 22, 2018 November August 23, 2018 September 24, 2018 December September 25, 2018 October 25, 2018 enroute.aircanada.com 2014 December décembre Yours to keep Ce magazine est à vous InsIde A high-flying gift guide for the holiday season Dans nos pages Des idées-cadeaux à faire décoller le temps des fêtes trois stations de ski canadiennes à dépister Three Canadian slopes ThaT are off The beaTen TraCks SKI DEC_Cover_2014_01.indd 1 2014-11-03 2:50 PM ENROUTE.AIRCANADA.COM 2015 AUGUST AOÛT YOURS TO KEEP CE MAGAZINE EST À VOUS INSIDE The scoop on kulfi: We all scream for spice cream DANS NOS PAGES Le kulfi épicé, le plus cool des desserts indiens GÉNIE CIVIL: L’AVENIR RADIEUX DE LA CAPITALE PANAMÉENNE DISCOVERING THE SHAPE OF THINGS TO COME IN PANAMA CITY PTY

27 Air Canada: Media kit 2018 | MENUS AIR CANADA CAFÉ MENU Cycle Monthly Audience 500,000 (Air Canada flights) 27,000 (Rouge flights) Ad units Three full page positions available monthly (Air Canada flights) One full page position (OBC) available monthly (Rouge flights) Rate (NET)* $15,450 (Air Canada flights) $4,290 (Rouge flights) *Rates subject to change. MENU & MORE | MENU et PLUS VOLUME 6 / 7 Passengers on most Air Canada flights over 90 minutes within North America and to/from sun destinations receive Air Canada Café—a popular go-to item for all inflight meals and snacks. This is an exclusive opportunity for three advertisers per month, including one ad placement on the outside back cover (Air Canada flights) and for one advertiser per month on the outside back cover (Rouge fleet).

CLOSING DATES Month Ad closing / material due January 2018 November 17, 2017 February December 13, 2017 March January 19, 2018 April February 16, 2018 May March 19, 2018 June April 18, 2018 July May 18, 2018 August June 18, 2018 September July 19, 2018 October August 20, 2018 November September 17, 2018 December October 19, 2018

28 Air Canada: Media kit 2018 | CONTACTS TORONTO 2 Bloor Street East, Suite 1020 Hudson’s Bay Centre P.O. Box 92 Toronto, ON M4W 1A8 Telephone: 416.350.2425 | Fax: 416.350.2440 LAURA MAURICE Vice President, Media 416.350.2434 | laura.maurice@bookmarkcontent.com TRACY MILLER National Sales Director 416.350.2434 | tracy.miller@bookmarkcontent.com KAREN KELAR Director of Brand Alliance 416.434.9617 | karen.kelar@bookmarkcontent.com BOYD MICKLE Senior Manager, National Accounts & Channel Development 416.350.2437 | boyd.mickle@bookmarkcontent.com RYSIA ADAM Senior National Account Manager 416.350.2448 | rysia.adam@bookmarkcontent.com STEPHANIE JOSEPH-FLATTS Manager, Brand Integration & Marketing Solutions stephanie.joseph-flatts@bookmarkcontent.com NATALIE HOPE Senior National Account Manager 416.350.2433 | natalie.hope@bookmarkcontent.com MARY SHAW Ad Production Manager 416.350.2426 | mary.shaw@bookmarkcontent.com STEPHEN GERAGHTY Production & Circulation Manager 416.350.2435 | stephen.geraghty@bookmarkcontent.com FABIAN LINTON Ad Operations Coordinator 416.350.2456 | fabian.linton@bookmarkcontent.com MARILYN ITALIANO Advertising Sales Assistant 647-789-7250 marilyn.italiano@bookmarkcontent.com QUÉBEC AND EASTERN CANADA 500, rue St.

Jacques O, Suite 1510 Montreal, QC, H2Y 151 Telephone: 514.844.2001 | Fax: 514.844.6001 DOMINIQUE BEAUCHAMP Senior National Account Manager, Quebec & Eastern Canada 514.840.5292 | dominique.beauchamp@bookmarkcontent.com WESTERN CANADA 7731 Government Road, Burnaby, BC V5A 2C7 Telephone: 604.656.2291 BARB WELSH Welsh Sales Solutions 604-318-8831 | barb@welshsalessolutions.com UNITED STATES 230 Park Avenue South, Floor 5 New York, NY, 1003 USA MARY RAE ESPOSITO Media Sales Director, Nyc 646.278.6876 | maryrae.esposito@spafax.com FLORIDA & CARIBBEAN 2025 Brickell Ave, Suite 1402 Miami, FL, 33129 USA BOB DODD Dodd Media Group 1.877.889.0664 | bob@doddmedia.com LONDON The Pumphouse, 13-16 Jacob's Well Mews London, UK, W1U 3DY TULLIA VITTURI Head of Luxury & International Partnerships, London, UK 44.207.906.1984 | tullia.vitturi@spafax.com CONTACTS | BOOKMARK CONTENT

29 Air Canada: Media kit 2017 | INFLIGHT SPECIFICATIONS Air Canada MEDIA KIT 2018

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