Air Canada MEDIA KIT 2018 - Air Canada enRoute

 
 
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada
MEDIA KIT 2018
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018


AIRPLANE MODE: MEDIA CHANNELS THAT ELEVATE YOUR BRAND.




                                             DIGITAL                   AMBIENT




                   SPONSORSHIP                           BROADCAST




                                              PRINT                  EXPERIENTIAL



                                                                     FIND MANY MORE INSIDE.
                                                                                          2
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018

                                           YOUR TARGET AUDIENCE

                                Air Canada Media is the best way to reach influential
                                      decision makers and affluent consumers.

                                With a fleet of 379 aircraft, Air Canada carries more
                                  than 45 million travellers annually to more than
                             204 destinations on 6 continents. We are Canada’s number
                             one airline, with a 40 percent share of domestic travel and
                             a 32 percent share of international and transborder travel.
                                   1 out of 4 Canadians travel with Air Canada
                                              at least once per year.

                                     Air Canada’s business travellers are key
                               decision-makers, managers, owners, professionals
                              and executives. This upscale group of frequent flyers
                             have disposable incomes far above the national average.

                               Upon booking their trip, at the airport, on board and
                               when planning future trips – you can influence this
                                exclusive demographic through a variety of media
                               options, including digital, broadcast, print, product
                                sampling, events and sponsorship opportunities.




                                                                                           3
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018



   PASSENGER NUMBERS ARE UP!



                     Air Canada’s extensive global
                      network provides scheduled


                                                                                                                                                 98
                     passenger service directly to


                              64            Canadian
                                            destinations
                                                                                                                                         Destinations in Europe, Africa,
                                                                                                                                        the Middle East, Asia, Australia,
                                                                     MONTREAL                                                            the Caribbean, Mexico, Central
                                 Destinations in
                                 the United States                                                                                        America and South America.
                                     60
                                                           TORONTO
                                                                        Between Toronto and
                                                                        Montreal alone, there
                                                                        are approximately 44
                                                                        flights a day.


                                                                                                                                   Air Canada,
                                                                                                                                   Air Canada Rouge and
                                                                                                                                   its Air Canada Express
                                                                                                                                   regional partners
                                                                                                                                   operate on average
                                                                                                                                   1,580 flights per day.


                            Air Canada operates
                     600 flights a day and up                                                   BASED ON A 30 DAY MONTH:
                      to 700 during summer
                     months. This translates to                                                          PASSENGERS                                         FLIGHTS
                                                                                                         GLOBALLY      2,961,000                             GLOBALLY       18,000
                        a flight every minute                                                            CANADA        2,368,800                             CANADA         14,400
                               around the clock!



                                                                                                                                                                                     4
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018




MEET OUR PASSENGER
GENDER:
                                                              TRAVEL:
                                                                                                      48%
                                                                                                have taken a vacation outside
                                                                                                Canada in the past 12 months

                             55%          45%                                                                                               BUSINESS
                                                                                                                                             TRAVEL:



                                                                                                                                             25%
                                                                                                                                          of passengers have taken
AGE:                                                                                                                                        at least two business

                      22%                39%                                                                                             trips in the past 12 months




                 MILLENNIALS           BABY BOOMERS
                        1982 - 2001       1945 - 1965
                                                             49%
                                                         of passengers have taken at
                                                                                         18%
                                                                                        of passengers intend
                                                                                                                     70% 37%
                                                                                                                      of passengers       of passengers are either
                                                          least two vacation trips in       to buy a car in          have a university      managers, business
                                                        Canada in the past 12 months     the next 12 months          degree or higher     owners or professionals



Source: Vividata Q2 2017, Adults 18+
                                                                                                                                                                       5
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018



   AIRCANADA.COM




                                                           Among the leading Canadian
                                                        travel sites online, aircanada.com
                                                           provides news, information
                                 TOTAL                      and specials to Canadians.
                             UNIQUE VISITORS                    This is the place for
                              5,900,000                       everything Air Canada.
                                 (monthly)
                                                           Campaigns rotate on select
                                                                high-volume pages.
                                                           Aircanada.com delivers over
                                                        62 million page views per month.


                                             Ad Units             Leaderboard (desktop), Big Box (mobile view)
                                             CLOSING DATES
                                             Ad Closing          Two weeks prior to start of campaign
                                             Material Due        Seven business days prior to start of campaign


                                                                                                                  6
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018



   AIRCANADA.COM WEB CHECK IN                                                                                      AIRCANADA.COM DIGITAL BOARDING PASS

                                                                                                               Once an Air Canada passenger has completed the Air Canada Web
                                                                                                               Check-In, they can print directly from their desk top or choose either
                                                                                                               an emailed boarding pass or a mobile boarding pass. Ads appear on
                                                                                                               the printer-friendly boarding pass only.

                                                                                                               AD Units                     Custom size: 650 x 90
                                                                                                               Impressions                  1,060,682 (monthly)
                                                                                                               CLOSING DATES
                                                                                                               Ad Closing                   Two weeks prior to start of campaign
                                                                                                               Material Due                 Seven business days prior to start
                                                                                                                                            of campaign




     24 hours prior to a flight,            AD Units                Welcome Page: Custom Leaderboard:
     Air Canada passengers are                                      728 x 60 (Include logo and tagline only)
     prompted to use Web Check-in                                   Thank you Page: Leaderboard
     via a personalized e-mail. With        Cycle                   Monthly
     Web Check-in, marketers have the
     exclusive opportunity to connect       AVG Monthly Impressions 450,000 - Welcome Page
     with each and every passenger                                  220,000 - Thank You Page
     checking in for flights online. This   Rate (NET)              $15,000 / Month
     continues to be one of the fastest
                                            CLOSING DATES
     growing consumer touchpoints in
     the world of air travel with user      Ad Closing              Three weeks prior to start of campaign
     numbers increasing every month.        Material Due            Fourteen business days prior to start
                                                                    of campaign

                                                                                                                                                                                        7
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018



    AIR CANADA AIRPLANE WI-FI
In Air Canada’s continued effort to provide the best travel experience around,        KEY FACTS ABOUT AIR CANADA'S WI-FI SERVICE
we have taken a major step forward, becoming the first Canadian airline to offer
customers a paid service that provides inflight internet access on select aircraft.   > Over half of all passengers are happy
Now passengers can chat, surf, email, tweet and more on board.                        with the current Wi-Fi service

Beginning in 2018, all Air Canada flights travelling both North American
and International routes will be Wi-Fi enabled. Passengers can click-
                                                                                      > 31% of passengers used Wi-Fi services
through your ad even if they do not choose to purchase a Wi-Fi package                in the past year
and can make purchases on your site, sign-up for contests or offers and
surf your site.
                                                                                      > The chief reasons for using Wi-Fi
Advertisers have two options with Wi-Fi advertising. They can run an ad
across all flights or targeted routes with a Big Box ad unit, which will              services while inflight include productivity
drive to their websites OR they can sponsor free Wi-Fi promo codes for a              (71%), internet browsing (41%),
specific route or across all flights for a set amount of time per flight.
                                                                                      connecting with family & friends (35%)
                                                                                      and entertainment (30%)
Monthly Impressions            174,177
Rate (NET)                     $4,690/Month
                                                                                      > Air Canada passengers confirm access
AD Units                       Big Box (3)*
                                                                                      to Wi-Fi is important, particularly on a
CLOSING DATES                                                                         business trip (51%)
Ad Closing                     Three weeks prior to start of campaign
Material Due                   White list required one month prior to                 > Routes where connectivity is important
                               start of campaign. Ad material required
                               three weeks prior to start of campaign.                include Europe (63%), Asia (52%) and
                                                                                      North America (50%)
*Advertiser must also provide mobile creative and whitelist. Please see your
rep for rates, customized packages and options.


                                                                                                                                     8
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018



   ENROUTE.AIRCANADA.COM
With exclusive web content, a searchable database of award-winning
stories from Air Canada enRoute magazine, and frequently updated
city guides, enroute.aircanada.com is a one-stop shop for travellers in
the know. The site can be accessed directly from aircanada.com, one
of Canada’s biggest travel sites.

Total Unique Visitors        62,000 (monthly)
AD Units                     Leaderboard (1), Big Box (3 per page)
CLOSING DATES
Ad Closing                   Two weeks prior to start of campaign
Material Due                 Seven business days prior to start
                             of campaign

                                                           LEADERBOARD




                                                                               168
                                                                               193
                                                                     BIG BOX   179
                                                                               154
                                                                               166
                                                                               116
                                                                                 9
Air Canada MEDIA KIT 2018 - Air Canada enRoute
Air Canada: Media kit 2018




   AIR CANADA PROGRAMMATIC

    Follow the exclusive Air Canada audience with Target Marketing. Air Canada Programmatic provides the opportunity to extend the reach of Air Canada customers
    on millions of websites. Visitors to aircanada.com and enroute.aircanada.com are tagged. A piece of code (aka cookie) is dropped and cached to their browser.
    The web user leaves the Air Canada domain and visits other websites. The cookie will follow the Web user as they go from site to site (into the Air Canada cookie
    jar). The cookie logs where the Web user is now and provides the opportunity to target ads to all the web users in the Air Canada cookie jar as they travel to other
    sites. Speak to your rep to customize your campaign.




                             Create multiple touch-points          Tap into our First Party Data to reach                Lower your cost per acquisition by
                             with the Air Canada audience         your target audience using the whole or               targeting your advertising message
                                   on a larger scale                 segmented Air Canada audience.                     to the highest converting audience



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Air Canada: Media kit 2018



   NETWORK OPPORTUNITIES INCLUDE
                                                                                  AIR CANADA: AUDIENCES




                                                            FREQUENT                                                 BUSINESS
                                                               FLYER                                                 FLYER



                                                                                      LEISURE FLYER
                                                                                                                                 ENROUTE: AUDIENCES




                                                                                                                  FOOD                                     CITY
                                                                                                                & DRINK                                    GUIDES
                                                                        FLYER TYPE: BASED ON...

                                                                                                                                 ARTS &      SPORTS &
                                                                                                                                CULTURE      WELLNESS


                                                        GENERAL                                       FLIGHTS
                                                         SEARCH                                       BOOKED
                                                                                                                          ALTITUDE MEMBER: AUDIENCES
                      DISPLAY/           MOBILE
                     RICH MEDIA        ADVERTISING                     ORIGIN        DESTINATION
                                                                       SEARCH          SEARCH




                 VIDEO ADVERTISING   NATIVE AND AUDIO
                     (PRE-ROLL)         (SPOTIFY)                                                                   ALTITUDE                    ALTITUDE
                                                                                                                   COMMUNITY                     PORTAL


                                                                                                                                                             11
Air Canada: Media kit 2018 | DIGITAL MEDIA



    AIR CANADA DATA VALET




        Air Canada offers a free internet service to passengers in the Maple
        Leaf Lounges through Data Valet. This is an effective way to reach
        the highly affluent frequent traveller and business decision-maker
        through an exclusive and growing platform.


        Monthly Audience 159,395
        AD Units                Leaderboard (1)
        Rate (NET)*             $12,500/month
        CLOSING DATES
        Ad Closing              One month prior to the start of campaign
        Material Due            Three weeks prior to start of campaign




                                                                               12
Air Canada: Media kit 2018 | DIGITAL MEDIA



    AIR CANADA DEALS OF THE WEEK E-NEWSLETTER
Air Canada's weekly e-newsletter puts the latest hot offers
on flights and hotels—not to mention your message­­— on
the screens of 2,718,000 subscribers. In addition to a
tremendous click-through rate, Air Canada Deals of the Week
creates a direct and instant call to action delivered every
week to affluent Air Canada customers.


Cycle                  Weekly
Subscribers            2,728,000
Ad units               Big Box (2), Mobile Leaderboard (1)
Geotargeting           Toronto 730,000
                       Vancouver 290,000
                       Montreal 149,000
                       National (English) 2,169,000
                       National (French) 224,000
                       U.S. 325,000
Open rate              20% – 30%
Rate (NET)             $7,179 (Mobile Leaderboard / All Canada
                       List)
                       $14,358 (Big Box / All Canada List)



CLOSING DATES
Ad Closing    Two weeks prior to start of campaign
Material Due  Five business days prior to start of
              campaign
Note: Rates subject to change.




                                                                 13
Air Canada: Media kit 2018 | DIGITAL MEDIA



    ALTITUDE.AIRCANADA.COM                                                                                            AIR CANADA ALTITUDE REPORT E-NEWSLETTER

                                                                                                                   Air Canada brings its audience of        Cycle                 Monthly
                                                                                                                   frequent flyers to you on a monthly
                                                                                                                                                            Subscribers           188,521
                                                                                                                   basis through its e-newsletters, which
                                                                                                                   are segmented by tier and incorporate    Ad units              Big Box (2)
                                                                                                                   two custom ad positions. Delivered to    Open rate             53%
                                                                                                                   188,521 top-tier Altitude members,       Rates (NET)           $25,375/Month – English Canada
                                                                                                                   the report achieves an outstanding                             $2,450/Month – French Canada
                                                                                                                   open rate of 53%.
                                                                                                                                                            Note: Rates subject to change.

                                                                                                                                                            CLOSING DATES
                                                                                                                                                            Ad closing            One month prior to start of campaign
                                                                                                                                                            Material Due          Ten business days prior to start of
                                                                                                                                                                                  campaign




    Air Canada Altitude members include the         Cycle                   Monthly
    world’s most frequent flyers. They are
                                                    Ad units                Leaderboard
    key decision-makers, C-suite, owners,
    professionals and executives. They primarily    Rate (NET)              $25,750
    represent an upscale group with disposable      CLOSING DATES
    incomes far above the national average.
                                                    Ad Closing              One month prior to start of campaign
    The Altitude portal allows members to access Material Due               Ten business days prior to start
    their flight status updates, travel perks and                           of campaign o



    special offers online.                        Note: Rates subject to change.




                                                                                                                                                                                                                         14
Air Canada: Media kit 2018 | INFLIGHT BROADCAST



   AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM
                                                      Engage with Air Canada passengers through the On Demand
                                                      Inflight Entertainment System. Access both television and movie
                                                      channel content through commercial advertising, via specific
                                                      channel sponsorship or the Moving Maps sponsorship. Connect
                                                      with all passengers through a Road Block sponsorship just after
                                                      the Air Canada Safety Video.




                                                      7.1 Million
                                                      MONTHLY IN-FLIGHT
                                                      BROADCAST AUDIENCE




                                                      90 %
                                                      OF PASSENGERS WATCH THE
                                                      INFLIGHT ENTERTAINMENT SYSTEM
                                                      ON FLIGHTS OF 3 HOURS OR MORE



                                                                                                                        15
Air Canada: Media kit 2018 | INFLIGHT BROADCAST



   AIR CANADA ENROUTE INFLIGHT ENTERTAINMENT SYSTEM




Air Canada’s seatback IFE system offers a wide variety                      CLOSING DATES                                            *MEDIA COSTS
of television and movie programming: 110 hours of                           Month           Ad Closing           Material deadline   SOV                **Impressions              Monthly Rate (NET)
                                                                                                                                                                                   :30 Second Spot
television content and up to 150 movies every month.                        January         October 17, 2017     November 7, 2017
                                                                                                                                     100%               7,155,410                   $221,818
                                                                            February        November 24, 2017    December 5, 2017
TELEVISION CHANNELS INCLUDE:                                                March           December 15, 2017    January 5, 2018     75%                5,366,558                   $193,196
Sports, Business, Music, Drama, Documentary, Comedy, NFB, YTV/              April           January 19, 2018     February 6, 2018    50%                3,577,705                   $146,686
Treehouse*, Food, Current Affairs, Travel, Style, HBO, Viceland and ACTV
                                                                            May             February 23, 2018    March 6, 2018       25%                1,788,853                   $82,287
MOVIE CHANNELS INCLUDE:                                                     June            March 23, 2018       April 6, 2018
New Releases, Family*, Contemporary, Classics, Independent, World,                                                                   *Please see your rep for additional cost options/commercial length options.
Franco, and Canadian Cinema.                                                July            April 20, 2018       May 7, 2018         ** Impression estimates are based on a 12 month average.
                                                                            August          May 29, 2018         June 6, 2018
Advertising is sold in three-minute commercial bundles, which are sched-
                                                                            September       June 22, 2018        July 6, 2018
uled in front of the programming on the television and movie channels.
Advertisers can utilize any commercial length within a three minute limit   October         July 27, 2018        August 7, 2018
within each ad bundle.                                                      November        August 24, 2018      September 6, 2018
*No advertising on Family or ACTV programming.
                                                                            December        September 21, 2018   October 6, 2018
                                                                                                                                                                                                         16
Air Canada: Media kit 2018




   AIR CANADA ROAD BLOCK SPONSORSHIP
In addition to advertising directly within the television
and movie programming, reach this audience of influential
decision-makers and affluent consumers prior to take off
on all video-enabled flights. Road Block sponsors receive
a :30 second commercial spot immediately following the
Air Canada Safety Video.
                                                            AIR CANADA ROAD BLOCK SPONSORSHIP CLOSING DATES
Audio playback of the safety video is broadcast                                                                                                                       (Ad creative runs for
throughout the cabin via the personal address system, so    Period (Start)               Ad Closing           Material Due        Cycle                   Bimonthly   two month period)

passengers do not require the use of headphones in order    January–February             September 15, 2017   October 20, 2017    Passengers              6,200,000 (bi-monthly)
to hear the program.                                        March–April                  November 17, 2017    December 14, 2017   Length                  :30
Two :30 second commercial spots will be forced through      May–June                     February 9, 2018     February 16, 2018   Rate (NET)              $225,440 / Two Months
the inflight video system to all passengers at the                                                                                Note: Rates subject to change.
                                                            July–August                  April 11, 2018       April 18, 2018
beginning of each Air Canada flight. No headphones are
required to hear the spot - connect with every passenger!   September–October            June 11, 2018        June 18, 2018

Audio may be adjusted to appropriate levels.
                                                            November–December            August 13, 2018      August 18, 2018
                                                                                                                                                                                              17
Air Canada: Media kit 2018 | INFLIGHT BROADCAST



  THE AIR CANADA
PANASONIC INFLIGHT
ENTERTAINMENT SYSTEM

Air Canada’s new 787 Dreamliner and
B777 aircraft have a fully redesigned
and modern cabin interior that
represents an exciting new standard
of product for International air
travel. It boasts a state-of-the-art
entertainment system, packed with
over 600 hours of entertaining
content for all ages. At a tap of its
enhanced-definition, intuitive touch
screens, watch the most popular
movies and television shows on                                                                                                          CLOSING DATES
demand; listen to music, playlists,
podcasts and audio books; or play                                                                                                       Month           Ad Closing           Material deadline
games and puzzles, from mah-jong                                                                                                        January         October 20, 2017     November 7, 2017
to robot-building. Specific targeting                                                                                                   February        November 24, 2017    December 5, 2017
options are available by route and                                                                                                      March           December 15, 2017    January 5, 2018
by class/cabin.
                                                                                                                                        April           January 19, 2018     February 6, 2018
                                                                                                                                        May             February 23, 2018    March 6, 2018
                                                                                                                                        June            March 23, 2018       April 6, 2018
                                                                                                                                        July            April 20, 2018       May 7, 2018
OPPORTUNITIES                                                                                                                           August          May 29, 2018         June 6, 2018
                                                                                                                                        September       June 22, 2018        July 6, 2018
Media Option       Ad Size                        Location          Route/ Class   Language    Monthly Net Cost   Monthly Impressions
                                                                                                                                        October         July 27, 2018        August 7, 2018
Banner Ad          Banner/with Video or           Main/ Sub Level   All            Eng / Fre   $12,500            2,700,000
                   Custom Developed Microsite                                                                                           November        August 24, 2018      September 6, 2018
Banner Ad          Banner                         Main/ Sub Level   All            Eng / Fre   $9,500                                   December        September 21, 2018   October 5, 2018

PLEASE NOTE: 3 banner placements availlable per month.
                                                                                                                                                                                                 18
Air Canada: Media kit 2018 | INFLIGHT BROADCAST




   INFLIGHT TV SPONSORSHIP - MOVING MAPS
The Moving Map is the inflight channel that outlines your journey and the progress you’ve made. It is the one thing that is relevant
to 100% of the people on the plane. And it’s constantly changing, which encourages repeat visits. According to Air Canada’s
research, the vast majority of respondents (68%) enjoy watching the moving map onboard.
                                                  Cycle             Monthly                                    CLOSING DATES
                                                  Passengers*       2,058,317/Month                            Month               Ad Closing                        Material deadline
                                                                                                               January             October 20, 2017                  November 7, 2017
                                                  Rate (NET)        $10,000/month
                                                                                                               February            November 24, 2017                 December 5, 2017
                                                  Media             :05 second slate
                                                                                                               March               December 15, 2017                 January 5, 2018
                                                                                                               April               January 19, 2018                  February 6, 2018
                                                                                                               May                 February 23, 2018                 March 6, 2018
                                                                                                               June                March 23, 2018                    April 6, 2018
                                                  SOURCE: AIR CANADA LISTENING PANEL - IPSOS - DECEMBER 2015   July                April 20, 2018                    May 7, 2018
                                                                                                               August              May 29, 2018                      June 6, 2018
                                                                                                               September           June 22, 2018                     July 6, 2018
                                                                                                               October             July 27, 2018                     August 7, 2018
                                                                                                               November            August 24, 2018                   September 6, 2018
                                                                                                               December            September 21, 2018                October 5, 2018




                                                                                                               NOTE: Advertising plays only the first time a passenger interacts with the Moving Map page each
                                                                                                               flight and is Non-FFWD. Sponsorship of Moving Maps is not available on 787 or 777 aircraft
                                                                                                               *Advertising slate is only available on aircraft carrying the Thales IFE system.
                                                                                                                                                                                                            19
Air Canada: Media kit 2018 | AMBIENT MEDIA




    AIR CANADA NEWSPAPER TIP-ONS & INSERTS

Passengers in Air Canada Business Class, North America and International, receive a choice of
daily newspapers: The Globe and Mail or National Post. French-language daily Le Devoir is also      English                                                French
available on flights departing from the Montreal airport. Tip-ons and inserts put you directly
in the hands of these travellers. Distribution is weekly by newspaper title and outbound city,                    THE GLOBE AND MAIL   THE NATIONAL POST                  LE DEVOIR
affording you creative latitude and timing flexibility. 100% of all newspapers are taken by         Vancouver     3,825                3,060               Vancouver     -
passengers on every flight!                                                                         Calgary       1,060                845                 Calgary       -
 Cycle                   Weekly                                                                     Edmonton      439                  341                 Edmonton      -
                                                                                                    Winnipeg      435                  -                   Winnipeg      -
 Circulation             54,285 (all papers, all markets)
                                                                                                    Toronto       14,000               14,000              Toronto       -
 Rate (NET)              $438 CPM (Net) + $0.23 (Net) PER UNIT PRODUCTION
                                                                                                    Ottawa        375                  300                 Ottawa        -
 Newspapers              The Globe and Mail, National Post, Le Devoir
                                                                                                    Montreal      5,850                4,680               Montreal      4,550
*Rates subject to change.                                                                           Halifax       525                  -                   Halifax       -
Note: Final printed inserts need to be delivered to departure airports the Wednesday prior to the
campaign start date.
                                                                                                    Total/Paper   26,074               23,226              Total/Paper   4,550




                                                                                                                                                                                      20
Air Canada: Media kit 2018 | INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES




    INTEGRATED SPONSORSHIP & EVENT OPPORTUNITIES


AIR CANADA ENROUTE–CANADA’S BEST NEW RESTAURANTS
For more than a decade, Air Canada enRoute has set out across
the country in search of Canada’s Best New Restaurants— a hotly
anticipated annual Top 10 list that honours places that stand out on
the national food scene for delivering memorable dining experiences.

This respected program plays a strong role in promoting the Canadian
culinary identity, spotlighting chefs with vision, stunning locations,
quality ingredients and smart service. The list of the year’s latest and
greatest places to eat are compiled using intel from insiders across the
country along with extensive research by the editorial team.

The integrated media includes a social media program, print ads,
digital display ads and inflight ads, as well as public relations and
experiential executions.




                                                                            21
Air Canada: Media kit 2018




   AIR CANADA MAPLE LEAF LOUNGES


Time is a rare luxury, especially for the busy and                 MEET THE HIGHLY COVETED AIR CANADA MAPLE LEAF LOUNGE CUSTOMER
sophisticated traveller. Air Canada Maple Leaf Lounges are
a premium environment where Air Canada’s most valued            TIME IN LOUNGE           GENDER         AUDIENCE AGE          WEALTH             OCCUPATION
customers go to escape the bustling airport activity.              93%                   78%              68%                  86%
                                                                                                                           earn a household
                                                                                                                                                    79%
                                                                                                                                                are professionals
This exclusive, serene retreat is the perfect opportunity to   of lounge visits are    are male and     are between the      income over          or hold senior
reach and interact with this affluent audience.                 over 30 minutes       22% are female   ages of 25 and 54   $100,000 a year    management positions


Our 22 award-winning Air Canada Maple Leaf Lounges
cater to every need of the affluent traveller, through
an unrivalled level of service, luxury, style, quality
entertainment and world-class amenities. These exclusive
lounges see more than 4.1 million visitors annually.

Locations include Vancouver, Calgary, Edmonton, Regina,
Winnipeg, Toronto, Ottawa, Montreal, Halifax, St. John’s,
New York (LaGuardia), New Jersey (Newark), Los Angeles,
London (Heathrow), Paris and Frankfurt.




                                                                                                                                                                     22
Air Canada: Media kit 2018



   AIR CANADA MAPLE LEAF LOUNGE ADVERTISING OPTIONS

Designed to enhance the experience of our customers, we work with our
partners to create activations that are seamless and memorable.
ADVERTISING OPPORTUNITIES INCLUDE
Standard Area Sponsorship Integrate your product or service into the Air Canada Maple Leaf
Lounge by sponsoring a zone. Whether it’s a private area, gallery or business centre, this is an
opportunity to gain maximum exposure with our audience.
Demo Day Bring your brand to life and let our customers experience it in an interactive and
engaging way, through sampling or demonstration.
Sampling Put your product in their hands. Surprise and delight our audiences with a giveaway
or service that will leave a lasting impression.
Magazine Distribution Put your collateral in their hands, when they have time to enjoy it.
Charging Stations Visitors to the Maple Leaf Lounges now have access to a device-charging
station while enjoying the lounge. An advertiser has the option to run their content on the video
screen and/or wrap the unit with their logo and messaging.
Video Network Air Canada launched a Video Network in three high traffic lounges:
Toronto Domestic Located facing the entrance of the dining area, thereby reaching all guests
accessing the food & beverage area.
Toronto Trans-Border (Canada - US) Located across from the Business Centre and highly
visible to main lounge patrons.
Vancouver Domestic Located next to the dining area thereby highly visible to guests
accessing the food and beverage area and main lounge seating area.
The screens are large (avg. screen is 50”) and placed in high traffic areas. The screens do
not offer sound but can feature sub-titles. Content is a combination of Air Canada editorial
content, Partner content and advertising.
Please contact your sales rep for more information and rates for MLL products.
                                                                                                    23
Air Canada: Media kit 2018



                                AIR CANADA ENROUTE MAGAZINE
                             Air Canada enRoute is an award-winning travel lifestyle publication that speaks directly to its
                             on-the-go readership.

                             Featuring prominent Canadian as well as internationally recognized writers, photographers
                             and illustrators, the magazine is a point of reference in the Canadian market. Read by the
                             country’s top business decision-makers and influencers, Air Canada enRoute is considered a
                             benchmark among inflight publications, featuring ahead-of-trend practical stories within the
                             Passport section, along with engaging and thought-provoking features that showcase the best
                             of Canada and the world.




                             Cycle                   Monthly
                             Circulation             120,024 copies
                             Readership              1,784,000
                             Readers per copy        14.9

                             Sources: BPA Circulation Statement. Six Month Period Ending September 2017, Vividata Q2 2017, Total Canada 12+




                                                                                                                                      Yours to keep
                                                                                                                           Ce magazine est à vous


                                                                                                                          I nsI d e
                                                                                                                          A Greek wine odyssey that
                                                                                                                          goes from glass to grape

                                                                                                                          Dans nos pages
                                                                                                                          Une odyssée du vin grec :
                                                                                                                          Iliade quoi boire


                                                                                                                           searching for The
                                                                                                                           foUnTain of YoUTh




                                                                                                                                 KIX
                                                                                                                           in soUThern JaPan




                                                                                                                            Cure de JouvenCe
                                                                                                                           pour envieux dans
                                                                                                                             le sud du Japon

                                                                                                                              March
                                                                                                                              Mars            2015
                                                                                                                             enroute.aircanada.com




                                                                                                                                                      24
Air Canada: Media kit 2018



   AIR CANADA ENROUTE MAGAZINE DEMOGRAPHICS                                                                                    Source: Source to Vividata Q2,
                                                                                                                               2017, Total Canada Age 18+

BASIC DEMOGRAPHICS:

                                                54%
                                    46%



                         is the average age of our readers


EDUCATION & EMPLOYMENT:


                     74%
                    University
                                                      42%
                                                      Managers, owners,                                                                 Business trips
                    or higher                         professionals, executives

                                                                                           TRAVEL:
                                                                                                              24%
                                                                                                               Vacation trip
                                                                                                                                     (2+ times/past year)



                                                                                                              outside Canada
AFFLUENCE:


        $70,750                                                         $107,850              50%
                                                                                              Vacation trip
        is the Average                                                  is the Average        inside Canada                            Business trips
        Personal Income                                                 Household Income                                           (once/past 12 months)
                                                                                                                                                         25
Air Canada: Media kit 2018 | PRINT ADVERTISEMENT




    AIR CANADA ENROUTE MAGAZINE                                                                       CLOSING DATES*
    Frequency              1x                      3x        6x                      12x              Issue            Partial / DPS Closing   AD Closing /Material due
    IFC Spread             $43,980                 $42,310   $41,515                 $39,580          January 2018     October 26, 2017        November 27, 2017
    IBC                    $22,445                 $21,595   $21,180                 $19,330          February         December 1, 2017        January 4, 2018
    OBC                    $24,580                 $23,650   $23,205                 $22,070          March            January 5, 2018         January 31, 2018
    Spread                 $36,565                 $35,180   $34,515                 $32,905          April            February 5, 2018        March 2, 2018
    Full Page              $19,390                 $18,665   $18,310                 $17,460          May              February 20, 2018       March 21, 2018
                                                                                                      June             March 22, 2018          April 24, 2018
                                                                                                      July             April 23, 2018          May 23, 2018
                                                                                                      August           May 23, 2018            June 21, 2018
                                                                                 YOURS TO KEEP
                                                                        CE MAGAZINE EST À VOUS
                                                                                                      September        June 22, 2018           July 25, 2018
                                                                       INSID E                        October          July 23, 2018           August 22, 2018
                                                                       The scoop on kulfi: We all
                                                                       scream for spice cream
                                                                                                      November         August 23, 2018         September 24, 2018
                                                                       DANS NOS PAGES
                                                                       Le kulfi épicé, le plus cool   December         September 25, 2018      October 25, 2018
                                                                       des desserts indiens


                                                                           DISCOVERING
                                                                           THE SHAPE OF
                                                                          THINGS TO COME




                                                                          PTY
                                                                          IN PANAMA CITY



                                                                                                                                                                                          Yours to keep
                                                                                                                                                                                Ce magazine est à vous


                                                                                                                                                                               I nsId e
                                                                                                                                                                               A high-flying gift guide for

                                                                            GÉNIE CIVIL :                                                                                      the holiday season

                                                                                                                                                                               Dans nos pages

                                                                         L’AVENIR RADIEUX                                                                                      Des idées-cadeaux à faire
                                                                                                                                                                               décoller le temps des fêtes


                                                                           DE LA CAPITALE                                                                                        Three Canadian
                                                                                                                                                                               slopes ThaT are off

                                                                            PANAMÉENNE
                                                                                                                                                                                     SKI
                                                                                                                                                                                The beaTen TraCks




                                                                                                                                                                                  trois stations



                                                                                         2015
                                                                                                                                                                                de ski canadiennes
                                                                          AUGUST                                                                                                    à dépister

                                                                           AOÛT                                                                                                 December
                                                                                                                                                                                décembre          2014
                                                                                                                                                                                  enroute.aircanada.com


                                                                          ENROUTE.AIRCANADA.COM




                                                                                                                                                    DEC_Cover_2014_01.indd 1                                 2014-11-03 2:50 PM




                                                                                                                                                                                                                                  26
Air Canada: Media kit 2018 | MENUS



   AIR CANADA CAFÉ MENU



      Passengers on most Air Canada flights over
      90 minutes within North America and to/from sun
      destinations receive Air Canada Café—a popular
      go-to item for all inflight meals and snacks. This is an
      exclusive opportunity for three advertisers per month,     MENU & MORE   |   MENU et PLUS

      including one ad placement on the outside back cover
      (Air Canada flights) and for one advertiser per month
      on the outside back cover (Rouge fleet).


      Cycle             Monthly                                                                      CLOSING DATES
      Audience          500,000 (Air Canada flights)                                                 Month           Ad closing / material due
                        27,000 (Rouge flights)
                                                                                                     January 2018    November 17, 2017
      Ad units          Three full page positions available
                        monthly (Air Canada flights)                                                 February        December 13, 2017
                        One full page position (OBC)                                                 March           January 19, 2018
                        available monthly (Rouge flights)
                                                                                                     April           February 16, 2018
      Rate (NET)*       $15,450 (Air Canada flights)
                        $4,290 (Rouge flights)                                                       May             March 19, 2018
                                                                                                     June            April 18, 2018
      *Rates subject to change.
                                                                                                     July            May 18, 2018
                                                                                                     August          June 18, 2018
                                                                                                     September       July 19, 2018
                                                                                                     October         August 20, 2018
                                                                                                     November        September 17, 2018
                                                                                      VOLUME 6 / 7
                                                                                                     December        October 19, 2018


                                                                                                                                                 27
Air Canada: Media kit 2018 | CONTACTS



    CONTACTS | BOOKMARK CONTENT
TORONTO                                               QUÉBEC AND EASTERN CANADA
2 Bloor Street East, Suite 1020                       500, rue St. Jacques O, Suite 1510
Hudson’s Bay Centre P.O. Box 92                       Montreal, QC, H2Y 151
Toronto, ON M4W 1A8                                   Telephone: 514.844.2001 | Fax: 514.844.6001
Telephone: 416.350.2425 | Fax: 416.350.2440
                                                      DOMINIQUE BEAUCHAMP
LAURA MAURICE                                         Senior National Account Manager,
Vice President, Media                                 Quebec & Eastern Canada
416.350.2434 | laura.maurice@bookmarkcontent.com      514.840.5292 | dominique.beauchamp@bookmarkcontent.com

TRACY MILLER
National Sales Director                               WESTERN CANADA
416.350.2434 | tracy.miller@bookmarkcontent.com       7731 Government Road,
                                                      Burnaby, BC V5A 2C7
KAREN KELAR                                           Telephone: 604.656.2291
Director of Brand Alliance
416.434.9617 | karen.kelar@bookmarkcontent.com        BARB WELSH
                                                      Welsh Sales Solutions
BOYD MICKLE                                           604-318-8831 | barb@welshsalessolutions.com
Senior Manager, National Accounts
& Channel Development
416.350.2437 | boyd.mickle@bookmarkcontent.com        UNITED STATES
                                                      230 Park Avenue South, Floor 5
RYSIA ADAM                                            New York, NY, 1003 USA
Senior National Account Manager
416.350.2448 | rysia.adam@bookmarkcontent.com         MARY RAE ESPOSITO
                                                      Media Sales Director, Nyc
STEPHANIE JOSEPH-FLATTS                               646.278.6876 | maryrae.esposito@spafax.com
Manager, Brand Integration & Marketing Solutions
stephanie.joseph-flatts@bookmarkcontent.com
                                                      FLORIDA & CARIBBEAN
NATALIE HOPE                                          2025 Brickell Ave, Suite 1402
Senior National Account Manager                       Miami, FL, 33129 USA
416.350.2433 | natalie.hope@bookmarkcontent.com
                                                      BOB DODD
MARY SHAW                                             Dodd Media Group
Ad Production Manager                                 1.877.889.0664 | bob@doddmedia.com
416.350.2426 | mary.shaw@bookmarkcontent.com

STEPHEN GERAGHTY                                      LONDON
Production & Circulation Manager                      The Pumphouse, 13-16 Jacob's Well Mews
416.350.2435 | stephen.geraghty@bookmarkcontent.com   London, UK, W1U 3DY
FABIAN LINTON                                         TULLIA VITTURI
Ad Operations Coordinator                             Head of Luxury & International Partnerships,
416.350.2456 | fabian.linton@bookmarkcontent.com      London, UK
                                                      44.207.906.1984 | tullia.vitturi@spafax.com
MARILYN ITALIANO
Advertising Sales Assistant
647-789-7250 marilyn.italiano@bookmarkcontent.com
                                                                                                               28
Air Canada: Media kit 2017 | INFLIGHT SPECIFICATIONS




                                                           Air Canada
                                                       MEDIA KIT 2018
                                                                    29
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