American Society for Parenteral and Enteral Nutrition - 2021 Media Guide - Wiley ...
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2019 A MER IC A N SOCIE T Y F OR PA R EN TER A L A ND EN TER A L NU TRI TI ON MED I A GU IDE | 1
2021 Media Guide
American Society
for Parenteral and Enteral
Nutrition
2 | 2021 A MER I C A N SOCIE T Y F OR PA R EN TER A L A ND EN TER A L NU TR I TION MED I A GU IDE
About Us
The American Society for Parenteral and Enteral
TOTAL Nutrition (ASPEN) is dedicated to improving patient care by
MEMBERSHIP:
advancing the science and practice of clinical nutrition and
6,500 metabolism. Founded in 1976, ASPEN is an interdisciplinary
TOP JOBTITLES: organization whose members are involved in the provision of
clinical nutrition therapies, including parenteral and enteral
nutrition. With more than 6,500 members fromaround
the world, ASPEN is a community of dietitians, nurses,
Dietitians pharmacists, physicians, physician assistants, scientists,
students and other health professionals from every facet of
nutrition support clinical practice, research and education.
Physicians ASPEN publishes two highly respected journals, the Journal
of Parenteral & Enteral Nutrition (JPEN) and Nutrition in
Clinical Practice (NCP). The association’s annual meeting,
the ASPEN Nutrition Science & Practice Conference, is
Pharmacists
the premier forum for exploring clinical nutrition and
metabolism. ASPEN also publishes a variety of resources to
promote safe, efficacious patient care, including guidelines,
Nurses standards, books and continuing education resources.
Where they are located Work Setting
13% 2%
Nurse International Long Term
Practitioners 64% 6%
Hospital Home Care
12% Academic
Physician
Assistants
87% 16%
United States Other
2021 A MER I C A N SOCIE T Y F OR PA R EN TER A L A ND EN TER A L NU TRI TI ON MED I A GUIDE | 3
Our Journals
Journal of Parenteral & Enteral Nutrition (JPEN) Nutrition in Clinical Practice (NCP) is a peer-
is the premier scientific journal of nutrition reviewed, interdisciplinary journal on the scientific
and metabolic support. It publishes original basis and clinical applications of nutrition support.
peer reviewed studies that define the cutting NCP publishes comprehensive reviews, clinical
edge of basic and clinical research in thefield. research, case observations and commentaries
In addition to original research articles, JPEN written by experts and practitioners in thefield
publishes reviews, tutorials, case reports of clinical nutrition. NCP is indexed by PubMed
and commentaries. JPEN is indexed by the (MEDLINE), Cumulative Index to Nursing andAllied
following: PubMed, BIOSIS, Current Contents, Health Literature, International Nursing Index,
Excerpta Medica, Reference Update, Research International Pharmaceutical Index, Reference
Alert, SciSearch, Silver Platter, and UMI. Update, Silver Platter, TOXLINE, and UMI.
EDITOR-IN-CHIEF: EDITOR-IN-CHIEF:
Kelly A. Tappenden, PhD, RD Jeanette M. Hasse, PhD, RD, FADA, CNSC
Chicago, IL, USA Dallas, TX, USA
Print Circulation: 5,893 Paid Print Circulation: 5,528 Paid
2019 Impact Factor: 2.853 2019 Impact Factor: 2.573
ISI Journal Citation Reports© Ranking: 2019: 55/89
ISI Journal Citation Reports© Ranking: 2019: 49/89
(Nutrition & Dietetics) (Nutrition & Dietetics)
FREQUENCY: 8 times/year FREQUENCY: 6 times/year
4 | 2021 A MER I C A N SOCIE T Y F OR PA R EN TER A L A ND EN TER A L NU TR I TION MED I A GU IDE
Print Advertising Closing Dates
JPEN Deadlines (8 times/yr.)
JAN FEB MAR MAY JUL AUG SEP NOV
Volume/ Issue 45:1 45:2 45:3 45:4 45:5 45:6 45:7 45:8
Space reservation due 12/16/2020 1/16/2021 2/4/2021 4/16/2021 6/14/2021 7/17/2021 8/18/2021 10/16/2021
Materials due: 12/19/2020 1/17/2021 2/5/2021 4/19/2021 6/15/2021 7/20/20 8/19/2021 10/19/2021
Inserts due: 12/28/2020 1/28/2021 2/17/20 4/28/2021 6/26/2021 7/29/2021 8/30/2021 10/28/2021
NCP Deadlines (6 times/yr.)
FEB APR JUN AUG OCT DEC
Volume/ Issue 36:1 36:2 36:3 36:4 36:5 36:6
Space reservation due: 12/17/20 2/13/21 4/21/21 6/22/21 8/16/21 10/16/21
Materials due: 12/18/20 2/16/21 4/16/21 6/17/21 8/18/21 10/19/21
Inserts due: 12/29/20 2/25/21 4/27/21 6/28/21 8/28/21 10/28/21
2021 Special Events Extend Your Advertising Reach:
and Opportunities Inserts:
ASPEN 2021 Nutrition Science Bound inserts, loose inserts, gate-folds, tip-ins and die cuts
& Practice Conference are available. A sample must be submitted to the publisher for
March 20–23, 2021 approval.
Denver, CO Cover Tips:
JPEN Issue: March An exclusive way to place your message front and center with
NCP Issue: February each journal reader. Your ad would attach to the front of the
journal with removable glue. The reader would therefore not
have to remove your ad to open the journal.
Belly Bands:
Another exclusive visibility option. Your ad would wrap around
the entire journal.
Outserts:
Include your product brochure in the polybag of each mailed
issue and get it right into the hands of the readers.
Please contact your representative for pricing and details on any of
these options. A sample must be submitted to the publisher for
approval.
2021 A MER I C A N SOCIE T Y F OR PA R EN TER A L A ND EN TER A L NU TRI TI ON MED I A GUIDE | 5
2021 Print Advertising Rates
Ad Size 2021 Price
Full page color $5,070
Full page mono $3,155
Half page color $4,440
Half page mono $2,530
Frequency Discount Cover and Preferred Position Rates
1-2x 0%
(uplift from mono rate, plus color charge) :
3-6x 3%
Cover 2 35%
7-9x 6%
Cover 3 25%
10-24x 9%
Cover 4 50%
Terms & Conditions:
Rates based on total number of ads placed during a 12-month period.
Space purchasedby a parent company and subsidiaries may be combined for an earned frequency
rate. Post-publication rate changes will not be accepted. Changes in frequency must be applied to
future insertions.
Payment Terms: Terms for invoices are Net 30. Publisher reserves the right to withhold advertis- ing
from delinquent advertisers.
Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications.
Please review our advertising terms and conditions here.
6 | 2021 A MER I C A N SOCIE T Y F OR PA R EN TER A L A ND EN TER A L NU TR I TION MED I A GU IDE
Print Advertising Specifications
Non-Bleed Bleed Proof Instructions
Full page 7”w x10”h 8.5”w x 11.125”h Color Ads: An identifiable SWOP-certified proof
Half page horizontal 7”w x 4.875”h (Specifications Web Offset Publications —
www.swop.org) must be supplied with the final
Half page vertical 3.375”w x 10”h
digital file. If a SWOP-certified proof is not supplied,
Quarter page vertical 3.375”w x 4.875”h
then the publisher cannot guarantee correct
Two-page spread 16.75”w x 11.125”h reproduction of color. Any omissions or color
deviation from a submitted proof, other than a
FullPage Full Page Half Pag e H oriz Hal f Pa ge Vert. Qu art er SWOP-compliant proof, will not warrant
Bleed Non-Bleed N on- Ble . d N on- Bleed Ve Page
8.375” x 11.125” 7” x 10” e
7” x 4.875”
3. 37 5” x10” rt.
N on- Bleed compensation to the advertiser.
3.3 75 x 4.875”
B&W Ads: A hard-copy proof the same size as the
digital art must be supplied with the final digital file.
Trim size: 8.25” x10.875”
Live matter: 0.25” from trim File SubmissionInstructions
Line screen: 133-150 Please supply files on one of the following media: CD-
Post-publication rate changes will not be accepted. ROM or e-mail. Please include a SWOP-certified proof
Changes in frequency must be applied to future insertions. with your digital submission. If e-mailing artwork, then
send the proof in a separate package in the mail.
General Instructions
A High Resolution Press-Ready PDF is required for Bind-In Cards AndInserts
all electronic ad submissions. All fonts must be em-
All bind-in cards and inserts are jogged to the
bedded. Minimum required image resolution is
head. All bind-in cards and inserts must have
300 dpi for color or gray scale images and 900-1200
0.125” trim beyond the crop mark area of the
dpi for line art (1-bit) images. All color files must be
Head, Foot, Gutter, and Face of the advertisement.
created and submitted to publisher in CMYK color
Perforations must be 0.375” from gutter. All live
mode. Publisher will convert ads submitted in RGB
copy should be no closer than ¼” from the trim.
but is not responsible for color reproduction on
For inserts, 70# coated stock is the minimum
these ads. 2- color ads (standard) must be provid-
weight and 110# coated stock is the maximum.
ed as black plus 100% cyan, magenta, or yellow.
Postal Requirements Of Business ReplyCards
Image Size/Crop
Final size of all BRCs must be 4.25” x 6”.
Digital art files should be cropped to remove
Minimum paper weight is 7 pt. Recommended
non-printing borders. Art should be created or
stock is 75# hi-bulk. It meets the requirements
scaled to the size intended for print. Image orien-
set forth by the USPS for reply cards.
tation should be the same as intended for print.
Publisher is not responsible for any errors
For ads that are intended to run off the page, a
in reproduction if artwork is not provided
0.125” minimum bleed is required on all sides. according to the above specifications.
Technical Questions? Contact PrintAdTraffic@wiley.com2021 A MER I C A N SOCIE T Y F OR PA R EN TER A L A ND EN TER A L NU TRI TI ON MED I A GUIDE | 7
Digital Advertising Offerings
Online Advertising Rates
Ad Size Dimensions 2021 Prices
Leaderboard 728 x 90 pixels $80 CPM
MPU 300 x 250 pixels $80 CPM
Banner Ad Specifications
• Acceptable file formats: GIF, Animated GIF, JPG, PNG
• Maximum banner size: 200KB Leaderboard
• All artwork is subject to review by publisher prior to MPU
placement.
• Third party ad tags accepted
MPU MPU
MPU Ad Specifications MPU
• Acceptable file formats: DoubleClick Tags, GIF,
JPG, & PNG
• Maximum banner size: 200KB
• All artwork is subject to review by publisher prior to
placement.
• Third party ad tags accepted
Monthly E-Issue Alerts MPU MPU
• New! E-Issue Alerts ~ a mobile optimized news brief
announcing the new issue and top article highlights. MPU MPU
• Deployed monthly (per journal schedule) to ASPEN
members and journal readers. MPU
MPU
• (3) MPU units available.
• Call for pricing
Technical questions? Contact: OnlineAdTraffic@wiley.com or call 781-388-83298 | 2019 A MER I C A N SOCIE T Y F OR PA R EN TER A L A ND EN TER A L NU TR I TION MED I A GU IDE
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