WILDERNESS - PROUD TO BE WINNERS OF THE 2018 MAGAZINE MEDIA AWARDS - CONSUMER 'SPECIAL INTEREST' - proud to be winners of the 2018 magazine media ...
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WILDERNESS - PROUD TO BE WINNERS OF
THE 2018 MAGAZINE MEDIA AWARDS
CONSUMER ‘SPECIAL INTEREST’
BEST MAGAZINE BEST EDITOR BEST JOURNALIST RUNNER UP BEST DESIGNER
about us NEW
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Best Magazine
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WHICH WAL DOW D RO
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www.w
YER’S
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2018’S BES ENTURE
Y ADV
FOR EVER
TH E CO AS T TR AC K
see more, do
NZ $10.95
INCL GST
more, live more
Cherie Final
INCL GST
NZ $9.95
Sales & Marketing Manager Abel Tasman AS IT WAS MEANT TO
BE EXPLORED
1
+64 275 403300 - 09 570 2658 - cherie@lifestylepublishing.co.nz
Our readers
13% under 30 HIGHLY INVOLVED
READERS: 99% of
our readers have
41% 31 to 50 60% of readers spend
two or more hours visited an outdoor
46% 51 plus reading Wilderness store in the last
(International average 53min) 12 months
71% OF READERS FIND
THE MAGAZINE COMPLETELY
88% of readers
find the monthly gear
80% of readers
HAVE BOUGHT
TRUSTWORTHY, compared
to just 1% who find the same guides help them decide SOMETHING they have
on an item of clothing seen ADVERTISED
of Social Media and 3.5%
IN THE MAGAZINE
of Search Engine Results. or equipment to buy.
71% 67% 91% OF
have bought
OF READERS something from READERS
VIEW ADVERTISEMENTS on online outdoor HAVE
AS ‘PART OF
store in the
THE MAGAZINE’
past 12 months CHILDREN
BESIDES TRAMPING, OUR READERS ALS0...
47% 74% 43% 84%
go
GO RIDE
MOUNTAIN CYCLE GO
BIKING
CAMPING WALKING
TRAILS
27% TRAIL RUNNING 39% SKIING/SKI TOURING
PRINT// DISPLAY ADVERTISING
SIZE
All material must be submitted CASUAL 3x 6x 9x 12x
according to the following specs
Double Page Spread Run of magazine
430mm wide x 290mm high $3180 $2730 $2580
436mm wide x 296mm high (full bleed)
Full page Premium Position (3, 5, 7, 9) $2230 $1850 $1730 $1630 $1580
Full Page Run of magazine
215mm wide x 290mm high $2180 $1800 $1690 $1590 $1550
221mm wide x 296mm high (full bleed)
Half Page
Vertical 95mm wide x 265mm high $1480 $1320 $1270 $1220 $1160
Horizontal 190mm wide x 125mm high
Third page
Vertical 62mm wide x 265mm high $1090 $990 $970 $950 $920
Horizontal 190mm wide x 92mm high
Quarter Page
$930 $850 $820 $780 $745
92mm wide x 125mm high
COVERS
Outside Back Cover $3300 $2820 $2660 $2500 $2340
Inside Front Cover $2920 $2490 $2350 $2215 $2080
Inside Back Cover $2570 $2130 $2010 $1900 $1840
PRINT// DIRECTORY
SIZE CASUAL 3x 6x 9x 12x
4x1 $138 $128 $120 $117 $110
60mm wide x 40mm high
8x1
60mm wide x 80mm high
$215 $194 $185 $174 $165
12x1 $308 $275 $260 $246 $230
60mm wide x 120mm high
GEAR GUIDES FATHER’S AND
CHRISTMAS GIFT GUIDE
INTRO PAGE: $800 MOTHER’S DAY
Limited to 32 products
(four pages) GIFT GUIDE
PRODUCT SPOTS
1-2 spots: $275 each 1-2 spots: $380 each 1-2 spots: $275 each
3 or more spots: $250 each 3 or more spots: $335 each 3 or more spots: $250 eachh
We can insert catalogues, brochures, samples,
custom printed inserts and gatefolds.
This is a cost effective solution for advertisers to get further information
about their brand/product into the hands of our highly engaged audiences. Cherie Final
Sales & Marketing Manager
➢ We can provide media insertion cost quotes to target our full print
run or subscribers.
+64 275 403300
➢ Inserts can be bound or loose. 09 570 2658
➢ A quote can be provided base on insert type, page count, weight and quantity. cherie@lifestylepublishing.co.nz
DIGITAL Wilderness readers are an educated audience who use the internet as an information, research and purchasing tool. Our audience is nationwide and have on average between 40,000 to 50,000 visitors and 110,000 to 115,000 page views per month. Wilderness Newsletters and Exclusive EDMs reach over 7,600 subscribers on a weekly, fort- nightly and monthly basis. For advertising rates please call Cherie Final PRINT// DEADLINES Issue Booking deadline Material deadline Gear guide deadline On sale August 2019 June 25 July 8 July 1 July 22 September 2019 July 27 Aug 9 Aug 1 Aug 22 October 2019 Aug 25 Sept 9 Sept 2 Sept 23 November 2019 Sept 25 Oct 7 Oct 1 Oct 21 December 2019 Oct 25 Nov 8 Nov 1 Nov 21 January 2020 Nov 24 Dec 9 Dec 2 Dec 23 February 2020 Dec 21 Jan 13 Jan 4 Jan 23 March 2020 Jan 29 Feb 8 Feb 1 Feb 21 April 2020 Feb 25 March 8 March 1 March 21 May 2020 Mar 26 April 9 April 1 April 22 June 2020 Apr 27 May 5 May 1 May 20 July 2020 May 25 June 7 May 31 June 20 MATERIAL REQUIREMENTS Full page and double page ads All type and important features must be within the Image Area. Ensure the gutter is free of type. Gear Guides All images must be hi-res. Guidelines for text vary depending on the Gear Guide – please discuss with your advertising sales contact. Father’s - Mother’s Day and Christmas Gift Guides All images must be hi-res. 20 word max description, plus website. Advertising blurb and sentence format permitted *Gear Guide images and text due one week prior to the Material Deadline.
SERVICES OFFERED
Magazine: Brand/Display, Product, Sponsorship, Inserts and Gear Guide advertising
Wilderness Shop: Product discounts for members
E-Newsletter: Brand/Display, Call to action, Sponsorship and Product advertising
Website: Brand/Display, Call to action, Sponsorship and Product advertising
Printed Magazine
Average audited monthly circulation: 7,706 (ABC March 2019)
Readership: Over 70,000 Kiwis with a love of outdoor adventure
Subscribers: Over 4,570 loyal followers each month
Distribution: Major supermarkets and book/magazine stores nationwide,
subscribers and specialist adventure stores
Weekly Newsletter and Exclusive EDMs
Subscribers: Over 7,600 outdoor enthusiasts
1. Wilderness Weekly - Weekly
A weekly update showcasing stories
from the current issue plus web-only
stories. Sent on a Monday to 5,600+
subscribers
2. Five from the archive - Weekly
Showcasing five timeless stories from
our archive. Sent Saturday morning
to 4,520+ subscribers
3. New Issue alert - Monthly
A monthly email informing readers
that the latest issue is available
to read online. 7,600 + subscribers
4. Web Exclusive - Weekly
Featuring one or two articles
published exclusively online
to 7,150+ subscribers
5. Gear news - Fortnightly
A fortnightly email focussing on
gear reviews, news and special
offers. Sent every second
Thursday to 7,150 + subscribers
Cherie Final
Sales & Marketing Manager
Website www.wildernessmag.co.nz +64 275 403300
Visitors: 47,563 (April 1, 2019 - April 30, 2019 ) 09 570 2658
Page views: 113,395 (April 1, 2019 - April 30, 2019 ) cherie@lifestylepublishing.co.nz
Gear Guide Schedule
Here is the gear guide schedule to help you plan your year of product spots
Issue GG 1 GG 2 GG 3 GG 4
August Father’s day Tents Women’s
2019 Gift Guide
Alpine/winter GEAR
September BOOT
Hiking shoes PACKS
2019 Multi-day
October BOOT
(3 season) PACKS
2019
Overnight
November Day Tents
2019 packs Tramping
December Child Sport
2019 Christmas carriers
Gift Guide sandals
January Hiking Gear Trail running
2020 Clothes FOR KIDS SHOES
February WATER PERSONAL Knives
2020 FILTERS LOCATOR +tools
BEACONS
March SLEEPING
BOOTS,
2020 BAGS
3-4 season
April Wet weather Sleeping Inflatable
2020 jackets MATS pillows
May Women’s Fleece Insulated
2020 GEAR jackets jackets
June Winter BOOTS
HEADLAMPS
2020 TRAMPING alpine/winter
July
MOUNTAIN PACKS Outdoor socks
2020
Cherie Final
Sales & Marketing Manager - +64 275 403300 - 09 570 2658 - cherie@lifestylepublishing.co.nz
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