And we lived to tell the tale - Canine mastery - Verve
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The Verve Magazine
January 2019
Redesigned Issue
and we lived to tell the tale...
Canine Quiz of What’s
mastery the year hot in 2019
Like everyone at Quizmaster Georgia Our (wo)men on the
Verve, we wanted the Owen tests our ground give us the
office dogs to find knowledge of Verve lowdown on what to
their true calling in 2018 watch this year
CONTENTS
WE’VE GOT THIS MONTH'S
QUIZZICAL, MAGAZINE
WE’VE LOCKED
OURSELVES TEAM
IN. EVEN THE
DOGS HAVE GOT
INVOLVED!
'
January
- Alana Perez Allison D Burns
2019 Sales Operations
Specialist
Global Head of
Employee Engagement
Las Vegas London
Anne Bedi Caisie Dilks
Director of Culture and PA to CRO
Communications London
London
Elina Meimane Georgia Owen
Business Support Senior Membership
Specialist Manager
London London
- 10 - The first newsletter of 2019 - and my first
VERVE GOT HACKED
WE HE AR HOW TWO O FFIC ES AND 1 0 T E AMS H AC KE D POL L E N D E MA ND I N 4 8 H O U R S T go at taking on this beast. I’ve got some pretty
big boots to fill after Anne (which is why it’s
coming to you *slightly* later than planned...)
Hannah Youell
Office Manager
Las Vegas
Jamiy Kerney
Head of Sales
Europe
Amsterdam
04 NEW STARTERS 29 IN THE SPOTLIGHT: but it’s been a great beast to become acquainted with.
37 INTRODUCING TRAVIS
See who we've got coming on board CABO SPRING BREAK APP We hear from VP of Brand Marketing
And now I’m in, feel free to send me anything/everything
this month! Pauline Richey gives us an introduction
Travis McMichael about his role, and what you’d like to see included.
to our brand new app for Spring Break
made him join Verve.
08 VERVE AT A GLANCE travellers to Cabo
Elina rounds up January's news - mostly love
38 HIGH FIVE: TORONTO Despite January being dry for many of us, it hasn’t
for Billy the dog. 30 LOCK-INS Leigh Kane and Mallorie Ihnat give us stopped us from having another mega month! We’ve
Katja Waldburger Mary Montgomery
Allison, Katja, Hannah and Mary take Office Manager Office Manager
the insider tips and hotspots in Toronto. hacked Pollen demand, we’ve travelled the world (some-
16 CANINE MASTERY us through the antics from January's London Los Angeles
Like everyone at Verve, we wanted to help Barcade-themed lock-ins
40 #TRENDING times squashed into one very small car), we’ve got quizzi-
the office dogs find their true calling.
32 A EUROPEAN
Elina tracks what the team has been doing cal, we’ve locked ourselves in, and even the dogs have got
on social, and we keep our ears to the ground
22 VERVE'S 2018 SALES ROAD TRIP involved by kicking off their mastery sessions.
for what's been said on slack...
QUIZ OF THE YEAR Jaimy Kearney and Max Wikholm take us with
Quizmaster extraordinaire Georgia Owen tests them on their road trip round northern Europe.
42 THINGS VIV WOULD January 2019’s edition goes to everyone who has
our knowledge of what happened in 2018...
NEVER SAY Max Wilkholm Matt Kendall
34 FROM PISTE TO PLAYA I'm taking a break to relax...really??
helped me out and contributed, but particularly Matt who Senior Client Success Art Director
24 WHAT'S HOT IN 2019 Alana Perez checks in from the travel side, has created a truly banging new design. I hope I’m safe in Manager London
Our (wo)men on the ground give us the taking us from Mexico's sunny beaches to
lowdown on what's hot to watch in 2019. Breckenridge's snow-capped peaks. saying that there’s something for everyone. London
28 THE NOT-SO-SECRET 36 SALES 2020 KICK OFF
SERVICES Caisie Dilks reports back from the two-day
If you would like to
Joe Martin goes on a daring mission behind sales retreat in Las Vegas. Polly Dowson
contribute to the Verve, get in
enemy lines to find out about the new
polly.dowson@verve.co touch with Polly Dowson
engineering teams.
THE VERVE 2 MAGAZINE
Full time Tom Sharp
Hannah Youell
Office Manager -
Fuck is by far the best word
CRM Specialist -
Community, London
People and Talent,
Las Vegas ever created. Am I angry?
Am I sad? Why not use the
Lester Doone
Your favourite swear word? Favourite swear word?
Brand Marketing
There are so many but I would Would have to say my favorite
Manager - Marketing,
word fuck to convey it??????
have to choose 'prick' as it's cuss word is asshat.
Los Angeles
always said as the last word in an Worst new year's resolution?
argument, usually when someone One year I told myself I wasn't
Favourite swear word?
walks off to get the last dig in. going to eat dairy for the entire
F*ck
It's a British classic but hopefully year... that lasted until 10:00 AM
Exciting travel plans for 2019?
you'll never hear me say it ;) the following morning when that
Eurotrip for honeymoon!
was broken. Omelets don't taste
is the worst resolution because I That I have none!? took a nap too long that made
the same without pepper jack
have this resolution every year, What is your favourite swear word? you late to your own celebration?
cheese.
and I never do it.. :disappointed: It’s the boring and standard And not like 10 minutes late, but
Cory Swartzbaugh
Pamela Levine :disappointed: f-word. almost two hours?
Membership
Affiliate Program What’s your funniest moment
Manager I -
Manager, Marketing, from 2018? While I was playing
Community, LA Alexandra Reyna
very month, we welcome Los Angeles Divinity (RPG game) with my Fiona Primavera
E
Executive Assistant
friend. My character’s profile Senior Client Allie Pantoskey
all the new starters we've had - Exciting travel plans for 2019? My
awesome travel trip for 2019 is
Your favourite swear word?
My favorite swear word would
- People and Talent,
Los Angeles
picture is bald, so I kept thinking
he was bald. When my friend
Success Manager
II - Client Success,
Account Manager
II - Sales,
and as always, loads of people renting a vintage convertible,
have to be ayus (deriving from
ass). Everyone in my friend group What is your favourite swear word?
asked me ‘do you need a helmet’. London Las Vegas
have joined! and driving up PCH this summer
and leaving our child with the
from college started saying it, and Fuckhead
I said no, because I have got
one and it’s a nice blue color.. Exciting travel plans for 2019? Tell us about your worst new year's
it just kinda stuck around in my What’s your funniest moment from
grandparents for the first time! Then when I actually checked I just came back from an resolution
vocabulary. 2018?
As a way of introducing everyone, we Funniest moment from 2018? When I got invited to my first LA
my equipment, I didn’t have a
helmet, it turned out I thought my
amazing trip to Bali, Indonesia
with friends which was also a
Said I wouldn't eat fast food
and woke up January 1st after a
asked them to answer one (or more) Hailey Williams
Associate Manager,
Probably on Halloween when I
was at this music event in San
party which ended up being a
barely furnished mansion, owned
character’s hair was his helmet.
LOL!
new country for me. I think it’s
important to visit new countries
night out and instantly went to
McDonald's…
questions so that we can find out a Brand
Francisco called Boo. I was super
excited to see Valentino Khan,
by two 25 year olds (still debating
the accuracy), that didn't have
each year. I intend to go to at
little bit more about who they are. Marketing
- Marketing, LA
but I was so drunk that when he hot water or toilet paper, and the
least two more this year but
nothing officially planned yet
Here's who we've got coming on board!! was playing I didn’t realize it was
him… I later asked my friends
only food was six boxes of lucky
charms and no milk.
Graeme Maciver (Portugal and Greece are on the Sara Carroll
Favourite swear word? Senior Software cards). If I have time for a longer Inside Agent I -
when he was on and they told me
Without question, my favorite Engineer I - trip this year then I intend to do Sales,
that we just watched him.
swear word is fuck. Engineering, London a road trip with my friend around Las Vegas
Colombia, it’s not a new country
THIS MONTH'S QUESTIONS
Kendal DeBellis
Worst new year's resolution but I love it there! Tell us about your new year’s
People Coordinator
Tim Spykerman The classic “Go to the gym” resolution
Each month we ask our new starters a handful of questions for - People and Talent,
Pollen Field followed by 12 months of paying Worst New Year's resolution for
them to answer. Here's this month's. Celine Capaldo Los Angeles
Marketing Manager, for an unused gym membership. Maddy Feld me would probably have to be
Executive Assistant
N America - Multiplied by 3/4 years. Client Success working out at least every other
- Strategy, London What’s your funniest moment from
Marketing, LA Funniest moment from 2018? Manager - Client day for the year :grimacing:
2018? When my toddler insisted
Buying a new TV wasn’t that Success, Los Favourite swear word?
Tell us about your new Worst new year's resolution:
My favourite swear "word"? Christ
on a fucking cracker
on rocking a Spiderman costume
and a suit coat to my friend's
funny but watching a drunken Angeles Favorite cuss word or at least
year's resolution/worst
Take more photos/videos of my James Spry-Leverton destroy the most used would be: fuck.
wedding, and then he dominated
adventures. Still working on it... old one is a good laugh. Exciting travel plans for 2019?
My New Year's resolution is to
new year’s resolution
the dance floor.
Your most exciting travel plans Click here to Watch the video! I am going to Croatia for my
protect my energy and not waste
for 2019? Riviera Maya, Mexico friend's 30th birthday!!
it on stupid things, like thinking
for Dejavoom, Telluride in Funniest moment from 2018?
of a new years resolution.
Colorado to ski, and now going to This past summer I took a road Ninos Alkhas
and to eat more greens. Luna Chen
Shambala Festival in Canada. trip with my dad across the Agent II
What is your favourite Software Engineer
Ope Ogunkola country. On our way, we went Sales, Las Vegas
I - Engineering,
swear word? London
Software Engineer I -
Engineering, London
to Las Vegas and I met Wayne
Newton and told him I loved him. Tell us about your worst new year's
resolution
Tell us about your worst new year’s
Tell us about your new year’s My worst New Year's resolution
resolution: Exercise more! (This
resolution Patrick Aller was made on NYE which was to
Event Operations stop going to the club as much; I
Share your most exciting travel Coordinator - Event was in the club when I made that
Operations, resolution...
This past summer I took a road trip with my
plans for 2019 Las Vegas What is your favourite swear word?
My favorite swear word (or
dad across the country. On our way, we went
Favourite swear word? phrase) has to be omfg because it
Fuck is by far the best word ever adds that extra amount of drama
created. Am I angry? Am I sad? in any context.
to Las Vegas and I met Wayne Newton
What’s your funniest moment Why not use the word fuck to
convey it? Also, I feel like it’s a
from 2018? universally recognized word.
and told him I loved him...........
Funniest moment from 2018?
Ever planned a get together for
your birthday and accidentally
THE VERVE 5 MAGAZINE
All in all, my travel plans are
to eat and tan as much as
humanly possibleeeeeee
Trevor Davies
Community
Brandon Grant
Intern - Sales,
Contractors Experience Laura Allen
Specialist - CX Design Lead -
Las Vegas Community, Vegas Product, London
Sara Abi-Khalil
Exciting travel plans for 2019? Favourite swear word? Share your most exciting travel
Paralegal - Finance
My travel plans for 2019 so far Thundercunt plans for 2019: For my 2019
and Legal,
are going to Cabo for spring Exciting travel plans for 2019? craziest travel plan I want to
London
break. Getting married in Scotland. combine Midburn (Israel’s
Exciting travel plans for 2019? Burning Man) with Eurovision
In summer I will be going Song Contest in Tel Aviv, and a
to Lebanon for my cousin's Kelly Lyons hike from the Mediterranean Sea
wedding, and I will be travelling Community to the Sea of Galilee.
Melene Martin Experience
to Dubai from there with some
Intern - Sales, Specialist -
friends. All in all, my travel plans
Las Vegas Community, Vegas
are to eat and tan as much as
humanly possible.
Exciting travel plans for 2019? What is your favourite swear word? Ryan Younger
I’ll be traveling to Fresno for It’s not a swear word but I love to Product Designer -
Valentine’s Day weekend to say "Yo mama!!! Product, London
visit Yosemite national park
Cassi Blesovsky
:evergreen_tree: Tell us about your New Year’s
Group Finance
Manager - Finance resolution? It was to finish my
and Legal, London Calum Matthews PhD and I've finished it now.
Customer
Favourite swear word? Satisfaction Agent
Fuck a duck and shit balls - Event Operations,
Toronto
Lestyn Williams
Malia Alo-Sajor What is your favourite swear word? Software Engineer
Community Twat-monkey is my favourite - Engineering,
Experience swear word London
Specialist - Exciting travel plans for 2019?
Community, Vegas My most exciting travel plan in Share your most exciting travel
er!
2019 is heading to Jamaica for plans for 2019: Hitting the slopes
emind
the first time, to stay with my of Chamonix with a big group
R
Exciting travel plans for 2019?
My bff bought me Disneyland friend's family to get the local of pals, staying in a chalet with
tickets for March and I'm experience. May or may not a hot tub and a private chef.
planning on going to Hawaii this come back with dreadlocks, Hopefully I will be able to
June to surprise my grandma on we'll see what happens... achieve my lifelong dream of
her birthday! re-enacting the video to Wham!’s
Favourite swear word? Last Christmas in its entirety.
Biiiiitch- most often used when I
have something crazy or exciting
to tell my friends.
Spend three nights in one of the Alps' top resorts,
skiing, partying and chilling out on the mountain!
Hopefully I will be able to achieve my lifelong
dream of re-enacting the video from Wham!’s Speak to Allison or Katja for more information*
Last Christmas in its entiretyyyyyyyyyyyyy
*For UK/EU only
THE VERVE 6 MAGAZINE
Verve
At a
Verve FC ARNOLD:
“Following an overindulgent holiday
period, Verve FC laced up their boots
GLANCE
for an entertaining 7-7 vs Tekkerslo-
vakia.
The positives: Two goals each from
self-appointed captain and semi-pro
Elliot Cross; the left wand of Phel-
an Murphy-Higgins (every team needs a
double barrelled name) and Dan Almei-
Does Billy prefers balls da showing his clutch in the end with
Elina Meimane to ladies? a last-minute equaliser..
Business Support Manager
Since opening, Verve FC have shown
sporadic levels of form and have
unfortunately fallen in successive
defeats including an evenly fought
battle vs the league leaders. But a
sense of optimism lives in the squad,
and impressive cameos from both Ryo
London Harada (blessed with lungs that don't
experience fatigue) and Patrick Ar-
minio (who idolised Del Piero growing
up) illustrate a strength in-depth.
The Billy effect
Despite the results, the brightest
silver lining is the recruitment of
talented goalkeeper George Powell.
Leicester City didn't defy the odds
overnight. The tide will turn for
The team line up: this promising side”
George, Phelan,
MINI BILLY IN THE HOUSE Dan, Arnold, Elliot
and Patrick
It was a usual day in the
office until Nick Hayden
All the kisses from the
walked in…with Billy!
product team...
If you weren’t there you Billy meets
have missed out twice: on
Billy
meeting Billy (don’t worry
Nick promised to bring him
in every week YAAAS), and
observing everyone’s reac-
Los Angeles
tion which was priceless.
Hence, we are adding the
Two happy
boys chatting
Las Vegas
cutest pics with Billy and Pollen
the UK office strategy Let's maki this
special! Groaning
celebratory tables
...and more at I Love Sushi
kisses from
engineering
We congratulate
Zach on the birth
of his twins!
FORMALS TEAM BONDING
Karan “We did a little
Drawing in the
crowds for some
formals team bonding for
a boxing class and Madi
Groupdesk launch
Butter wouldn't melt... group loving
absolutely murdered it!”
celebration dinner
THE VERVE 8 MAGAZINE THE VERVE 9 MAGAZINE
60 people, 10 teams, 2 offices, 48 hours
and one challenge: it’s the Verve hackathon!
This year was bigger and more ambitious than ever before, with teams going
head to head to build something that will generate more demand and traffic to Pollen.
And it’s not just the taking part that counts: winning means a Pollen-style trip for
the entire team. We hear from some of the teams who took part, and what
they’ve created to get themselves on that plane to Cabo...
“Hackathon was a great adventure!
Working collaboratively on solutions B EAU Mo N T
to real problems was challenging EVP Pollen, Los Angeles
and inspiring!” Lukas Aszyk
ur all-company hackathons are always a serious
O success, and this year’s was no exception. Everyone
involved brought so much energy to the table, and
really got behind their ideas - and it was great to see
the hype move between London and LA as our different offices
tuned in and out.
But what I found most amazing was the outputs we can achieve
when we all get together, and focus our minds on just one chal-
lenge. It’s not something we get to do everyday, and it’s quite
incredible to see what having a bunch of us in a room can really
do. This year’s ideas went so much further than we’ve seen before,
looking at how we can create the right content, to forming new
partnerships, and even branching into the world of automation.
And crucially, all these ideas have the power to make a gen-
uine difference, growing our Member base, saving us time and
ultimately increasing our revenue. As we continue to scale Pollen,
it’s super important that we’re always looking for answers to the
challenges the business faces, and it’s getting everyone together
like this that’ll really take us to the next level. A massive thank
Head of Demand, Pollen UK, London you to all the teams who got involved!
e slightly changed the way we did the hackathon this
W year, and I have to say I think it’s been one of the best
I’ve ever worked on, in any company. Both in terms of
engagement and the physical outputs that the teams
have created. Everybody has worked so hard, and put so much
passion into their ideas.
Beforehand, we only gave people the two days to build their idea
and it was judged at the end of that - but the problem was that it
didn’t give everyone enough time to finish what they wanted to. So
this year, we allowed people to submit ideas ahead of the event,
then gave them the two days for building, and most importantly,
the results don’t actually come out until 31st March. Which means
we’ve got much more complex ideas, which can be tweaked and
refined throughout the quarter - and will have much more potential
to change the game.
It was super insightful to see how different people’s minds
worked, particularly those who don’t work directly on Pollen. And
we’ve had a ton of epic ideas on how to drive more traffic to the top
of the funnel and convert more potential members. One idea was
“It was a fun and entertaining way
an AI tool that scrapes Pollen Members’ Instagram data, to instantly to share ideas and put our heads
together to come up with solutions
give us thousands of potential new targets, based on their photos,
videos, location, age and network, and cut down hours of trawling
social media. Another was a way of speeding up conversions by in-
centivising new Members to power through their initial onboarding
to problems we found with Pollen. I
activities and make their first sale in a matter of days (rather than enjoyed pulling together with the team
months), automatically giving them bronze Member status.
While it’s still been a hackathon and really hard work, it’s been
to come up with plans to strengthen
very Pollen - authentic, loads of fun, and such a good vibe without Pollen and continue to build brand
being too intense. Massive thanks to everyone who got stuck in -
very excited to see the results! recognition.” Terry Sanks
THE VERVE 12 MAGAZINE THE VERVE 13 MAGAZINE
“I loved working on the winning team, “I loved seeing everyone come together
it felt so good to know that I'll be as a whole for the hackathon and working
going away on a sick trip creatively on how to drive more
for free...” Dan Almeida demand for Pollen. Dylan's idea
stood out to Helen and I because it
took our roles and changed them into
something new and innovative. Plus it
was funny af to watch viral videos
and look at memes for the majority
of the first day!” Rachael Daniel
“The hackathon was a truly collaborative
experience, I loved seeing the collective Verve/
Pollen mind come to life!” Diana Shvartsberg
“The hackathon was so much fun! I was
on a great team with a lot of ideas but
little tech ability, which was definitely a
challenge. However, I think we pulled it
off and I am looking forward to booking
my winners flights.” Georgia Owen
TARGET YOUNG UNDERSTAND WHAT RAMP UP PR EFFORTS BE THE FOMO: ALLOW REFERRAL PROGRAM CREATE QR CODE MAIN CITIES FOR SMRS INTO SOCIAL FAST TRACK MEMBERS, PARTNERS
PROFESSIONALS, MAKES OUR MEMBERS IN ORDER TO MEMBERS TO SHARE GAMIFY THE TO SHARE WITH INFLUENCERS MEDIA GENERATION 0 APPLICANTS BASED AND INDUSTRY
BRAND MANAGERS, SUCCESSFUL INCREASE DEMAND THEIR POLLEN APPLICATION POTENTIAL MEMBERS AUTOMATION OF THE SPECIALISTS ON THEIR SOCIAL FIGURES TO IDENTIFY
AND PROSPECT TEAM-UP: FRIENDS FOR POLLEN IDENTITY TO GIVE PROCESS TO REDUCE DURING EVENTS POLLEN MEMBER LOYAL POLLEN PROFILES NEW PROSPECTS
PARTNERS ON THAT SELL TOGETHER, INCENTIVISE FOMO TO PEOPLE WHO THE NUMBER POLLEN BRAND APPLICATION REVIEW CUSTOMERS SKIP THE HACK INSTAGRAM TO
LINKEDIN GET REWARDED KEY ACTIVATION AREN'T OF INCOMPLETE ACTIVATION ACROSS PROCESS QUEUE TO JOINING SCALE DEMAND: MAP
USE AI TO TOGETHER BEHAVIOURS CREATE A MEMBER APPLICATIONS THE COUNTRY AT VIRAL CONTENT: TURN THE PLATFORM THE NETWORKS OF
THE VERVE 14 MAGAZINE THE VERVE 15 MAGAZINE
Jax Bear
l ynn Billy
B ro o k
Wa lt e r
Po n o
true calling
find their
office dogs
to help the
e w anted
Ve w
rve,DIRECTOR
r e at
yon D COMMUNICATIONS
Yeti ke ev e
Li DI, CULTURE AN
E
ANNE B
Amelia
Po ta to e
Kilo Mia
x Moll
Maddo ie
THE VERVE 16 MAGAZINE THE VERVE 17 MAGAZINE
OUR OFFICE DOGS CREATE A BETTER ENVIRONMENT FOR EVERYONE
O - THEY LOWER STRESS AS WELL AS PROVIDING PLENTY OF
INSTAGRAM FOOTAGE. AT VERVE WE WANT TO HELP EVERYONE FIND
Brooklynn
Mastery Coach Brian Bachelor
Meyer briggs ENTP
THEIR X – THAT CROSSOVER BETWEEN WHAT THEY LOVE AND WHAT THEY’RE Something she does well Cuddle. She
keeps good company on the couches
GOOD AT. WE WANT EVERYONE TO LEAVE BETTER THAN WHEN THEY JOINED, and is very welcoming.
Something she loves Bacon
AND WHEN WE SAY EVERYONE, WE MEAN EVERYONE. AS WITH EVERYONE’S åAssessment At the moment it’s
looking like we need to find something
MASTERY, THE FIRST SESSION IS FOCUSED ON SELF-AWARENESS, SO WE HAD that involves both cuddling and
bacon to sharpen the focus of that
THE DOGS' MASTERY COACHES GO THROUGH A SET OF QUESTIONS TO HELP crossover of her passion and what
she’s good at. However, it's important
THEM UNDERSTAND WHO THEY ARE. at this stage we don’t lead her to any
conclusions - we just want to listen
and have her notice when she’s happy
and playing to her strengths.
Walter
Mastery Coach Elizabeth Studzienski
Meyer Briggs ESFJ
Something he loves Playing with a million other Jax
dogs, chasing all the balls and toys while running
and tackling other pups -- all with his tongue out Mastery coach Zach Mendolsehn
not giving a freak about anything else Meyer Briggs INTP
Something he does well How much Walter is a cuddle Something he does well Snuggle
monster - he will lick your face off! or demand attention
Struggles Being scared of everything. Walter Perfect happiness Unlimited
doesn't like loud noises or fast movements. food
Assessment As an affectionate extrovert, Walter Struggles Fear of being attacked
clearly thrives off being in a team but has by bigger dogs
discovered that high anxiety is standing in the Assessment Jax has an
way of living his best life. There are various irrational fear of being
ways he could tackle that which he’s going to attacked by bigger dogs, as with
consider, but recognising it's a problem is the many anxieties these affect all
first step towards solving it. He knows that he has areas of your life. Jax needs
to be around people and work in a team to be happy support for his fear – there are
and get energy - and he’s going to spend the next different options but perhaps
few months focusing on choosing something to focus Bear he can use her mastery budget
on in his next mastery session. to get some therapy sessions to
Meyer Briggs: ENFP help combat that.
Mastery Coach: Allison Burns
Something he does well Out at the
office/pub, being pet and interacting
Potato with people
Mia Something he loves: Playing with his
Meyer Briggs EST sister Mollie in the dog park
Mastery coach Zach Mendolsehn Mastery Coach Joshua Fakhri Struggles: Failed gun dog, terrified
Meyer Briggs INTP What gives she does well Listening and coming when called of loud noises and very goofy, if you
Something she does well Listen and behave Something she loves Eating table scraps - loves other hold a treat up too high/ grab a paw
Something she loves Being active animals and loves to play. he will fall over...
Struggles: Strangers and sudden noises or Struggles Nothing noticeable Assessment: Bear needs to develop a
movements Assessment Very attentive and highly in tune with his growth mindset as the word ‘failure’
Assessment It's clear Mia has a desire to surroundings, Potato is sociable and thrives when amongst came up in his mastery session - he
please, but should spend more time really other dogs - which makes the office environment a good place just isn’t a successful gun dog ‘yet’.
delving into what she does really well, as to be! However, they struggled to think of any limiting His mastery session bought out how
well as narrowing down what she loves. Keeping beliefs that was holding him back - clearly more digging is much joy he gets from being playful
the MOJO scorecard [available on notion under needed to think about the obstacles (we all have them) that and being around people - which as an
Mastery] for a few weeks should help with this. are preventing Potato from being his best self! extrovert is unsurprising.
THE
THE VERVE
VERVE 18
18 MAGAZINE
MAGAZINE THE VERVE 19 MAGAZINEKilo
Coach Trevor D
Meyer Briggs ENFP
Yeti Something she does well
Whilst at the Zoo she
Mastery Coach Tommy Bronkowski was known for how she could run down escapees.
Mollie Meyer Briggs ESFP Billy One time when the black throated monitor lizard,
Something he does well Yeti has traveled around the (second largest lizard on the planet) escaped, she
Meyer Briggs INFJ country and is quite the road tripper. He has also Mastery coach Nick Hayden successfully chased "Raptor" into a burrow.
Mastery Coach Allison Burns spent some time on boats in rivers and the ocean, Meyer briggs ESTP Something she loves A combination of her former
Something she does well Agility training, she is in clear weather and in tropical storms! Something he does well Come to the office. He made stardom of being a helicopter flight school mascot,
amazing with obedience and picks it up immediately. Something he loves Going on a walk, or when he is himself Instafamous by being his best self. and her old friends from the zoo I worked at:
Something she loves: Curled up by the fire, being by my side at the Vegas office! I have never had a Something he loves Sniffing other dogs butts, poo Fendi the Arctic Fox and LittleBear the rescued
left alone by me/her little brother Bear. more loyal or loving dog- he loves humans, cats, and wee. Not so cute anymore right? Pommeranian.
Struggles She finds most things terrifying! And to dogs, horses, and all others! Challenges He loves people too much. If we were Struggles She is very shy of wearing headsets for
protect us she must attack :) The limiting belief getting in the way of his life getting robbed he would be the first thing they the helicopter.
Assessment Mollie has learned that she gets her Being left alone, and having severe separation stole. Assessment Kilo enjoys attention and fame and
energy from being alone and that’s why she’s been anxiety Assessment Billy has discovered that the things has big ambitions, however, it was clear from her
finding life so draining, because her current role Assessment Yeti’s role requires him to travel a lot that give him joy are not always things other people session she’s having difficult nailing down exactly
requires her to be around other dogs and people. and it’s something he clearly takes in his stride. admire. However, mastery is about being your best what she wants to focus on. That is very common
She needs to spend the next few months honing in on He loves being around everyone but to the point self and that is not cookie-cutter. If sniffing other and the first mastery session is not about forcing
the precise things that give her joy, and seeing if where it has become possibly unhealthy, as to be dogs' butts, poo and wee is what motivates him, then anyone to choose - it’s simply about listening and
she can do more of those! alone causes intense anxiety. This is something he has to be true to himself and sharpen the focus trying to help them learn more about who they are
he could use his mastery budget to tackle with a on that. How can he do more of that? and what motivates them. Kilo should spend the next
therapist, as you always want your passion to come few months before her next session really tuning
from a position of health, rather then anxiety. into what gives her the most energy and why.
Amelia
Pono
Mastery Coach Elizabeth Studzienski
Mastery coach Garrett Meyer Briggs ESTP
Meyer briggs ESFP Something she does well She is extremely smart
Maddox Something he’s good at Pono doesnt bark too - she knows how to open up doors and she will
much, and all in all is a good little puppy. have a conversation with me on the regular.
(Maddox Gabrielle Montgomery-Pepperman) Doesn't have too many puppy spurts. People are shocked when they see it themselves.
Meyer Briggs ESTP Something he loves Pono is at his best when he Something she loves Sunbathing on the deck.
Mastery Coach Mary is around other colleagues and other colleagues' The limiting belief getting in the way of her
What gives she does well She's universally loved, that's for sure dogs in the office. life: her stubbornness.
Something she loves A bed made out of all of my freshly laundered Struggles With time away from Dad and Mom. Assessment Part of Amelia’s identity is being
clothes, eating human food until she passes out into doggy dreamland. Assessment Being so young and in his first a high performer - she's shocked people with
Struggles She thinks she's about 50 years younger than she is. office environment, we need to make sure that Pono her talent. However it’s important that doesn’t
Assessment Maddox Gabrielle Montgomery-Pepperman gets her energy from doesn’t feel any pressure to immediately know what he loves and what become a fixed mindset where she sees anything
being around people, but ultimately seeks a peaceful and quiet life. he’s good at - dogs twice his age still haven’t discovered it! Mastery going wrong as failure, and prevents her from
She’s learned that stressful high-energy environments don’t bring out is a journey and for Pono knows he loves being around people and that developing further. She enjoys space and time
her best self, and it's something she’s going to concentrate digging into he’s well behaved. This is a great start - he can do the other exercises to problem solve, preferably in the sun, and
before her next mastery session - what is it that the really loves? in the mastery pack (perhaps the mojo scorecard or the Barratts Value it's important she gives herself time to do
assessment) to keep discovering more. that.
THE
THEVERVE
VERVE 20
20 MAGAZINE
MAGAZINE THE VERVE 21 MAGAZINE1 3 4 5
At the retreat, who watched How many new On the US ski trip in Who dressed up
someone do the splits while starters (that are December, 2 people as Beyonce to
2
dancing and thought “I How many still working at had to be rescued make the
wanna be that cool” so went Verve dogs the company from a broken chair lift, newsletter front
back to their room to practice are there? including who were they? cover in February?
and broke their knee? contractors)
A. 1 were there in 2018? A. Brandon & Sean A. Grant Barratt
A. Caisie Dilks B. 2 B. Jack & Ted B. Karim Hauari
2018
B. Matt Svenson C. Hundreds, A. 100 C. Callum & Nic C. Florent Cossariz-
2019
C. Bryan Vu I literally B. 180 za
cannot count C. 250
2018 was a BIG year for Verve, but can you remember it? Quizmaster extraordinaire Georgia Owen can
6 7
While at Hyde, Las On the European ski trip in March,
8 9
Vegas who broke who got too drunk at Apres, fell According to Slack an- What song did Bonnie
their ankle falling off the ski lift, boarded down, lost alytics, who kicked off and Carissa sing as a
off a dance podium? all their stuff and when they finally the new year sending forfeit for losing the LA
returned to the chalet, found their the most slack messages? fantasy football league? For all the
A. Charles Bernard phone on “Find My iPhone” right in
B. Steven Gross the middle of the mountain? A. Lisa Feizlmayr A. Sandstorm - Da Rude answers go to
C. Gabby Russo B. Ponny B. Africa - Toto page 42
A. Emily Dryer C. Jambo C. Work Bitch - Britney
B. Mateusz Sobas Spears
C. Kelly Snodgrass
THE
THE VERVE
VERVE 22
22 MAGAZINE
MAGAZINE THE
THE VERVE
VERVE 23
23 MAGAZINE
MAGAZINE“I AM MOST excited for
Punta Cana spring break.
We have such an opportunity
to grow the destination over
the years. This is our first
year running this program, so
hugely excited to start off this
tradition!”
Zachary Samson,
MARCH 23-26
VP of Sales Strategy
- Las Vegas
UK/EU SKI TRIP,
VAL THORENS FRANCE
2018 WAS BIG, but is 2019 going to be MARCH 3-9
even better? We hear from some of our (wo)
men on the ground - our Pollen Membership SPRING BREAK, "THE UK/EU SKI TRIP. For me, nothing comes
PUNTA CANA,
close to the feeling of flying down a mountain
Managers, Verve Community Managers, and
and quite literally being on top of the world. And
travel sales insides - to get the low down
MEXICO
the fact that I work for a company that annually
on the top events happening over the next takes its staff away to do it for an extremely cheap
12 months. The diary is filling up, and it’s “PUNTA CANA spring break 2019- really excited for and subsidised cost, makes me enjoy my job even
already looking pretty fun… this one because it's almost sold out, the first year we more”
are doing it and already gearing up to be a legendary
event for us and the students!"
Bryan Vu, Inside Sales - Las Vegas
MAY 11 “THIS YEAR I AM looking forward to hosting the Pollen
Members-only areas at different festivals throughout the JUNE 1-2
YOSEMITE HALF summer, particularly Junction 2. With our ever-increasing
membership base, I'm excited to see it grow in popularity.” WE LOVE GREEN
MARATHON, Elliot Cross, Membership Manager - London
FESTIVAL, PARIS
CALIFORNIA
“I LOOK FORWARD to We Love Green
because it has such an eclectic line-up,
and I love the idea of an eco-friendly
festival which is only powered by
renewable energy!”
Noémie Kamal - London
MAY 10-1
SHAKY BEATS,
ATLANTA
“I AM LOOKING forward to Shaky Beats because there is an
amazing lineup of artists I love - Tame Impala, Grouplove and
many more!! I feel like it's a lineup and a festival lots of Pollen
"IN 2019, I am most looking forward to running
another half marathon and beating my previous
JUNE 7-8
Members are going to be stoked about! We're also going to have a
Pollen area there which I’m super stoked to be a part of!”
time! Thinking about maybe one in Yosemite.”
Erin Pierce, Membership Manager - Los Angeles
JUNCTION 2 FEST,
Sheridan Gomez, Membership Manager - Los Angeles LONDON
THE VERVE 24 MAGAZINE THE VERVE 25 MAGAZINEMAY 24-JUNE 2 JUNE 7-9
ALL POINTS EAST FIELD DAY
“I'M LOOKING FORWARD
to Gov Ball this summer!
LONDON LONDON
I love any excuse to see
my friends in NYC, and
the lineup has a ton of my
favorite artists, so it's sure “Even though I'm not sure if I'm going,
to be a great weekend! I'm excited to see what Field Day
Moira Quinn has in store for it's new promising
Senior Community Manager location for 2019. The festival
- Los Angeles will be taking over four massive
MAY 31 - JUNE 2 warehouses!”
Ashley Wellington
GOVERNOR’S BALL “THE SKI TRIP, Field Day, All Points East and Roy Community Manager Lead - London
NEW YORK
Ayers at Union Chapel are firmly in my calendar (so far).
Will Self’s Grey Area is helping me keep my promise to MAY 24-26
read more too. Next, more Alasdair Gray!”
George Powell, Community Manager - London: WE ARE FSTVL
LONDON
“I'M BUZZING to see Pollen's stage at We
Are FSTVL! It's the first time we've hosted
our own stage at one of London's biggest
JULY 18-20
festivals, so it's going to be massive for all
of us, the brand and our Members!”
JULY 11-13
SÓNAR
Rianna Washington
Membership Manager - London
BBK LIVE
BARCELONA BILBAO
“I CANNOT WAIT for July! I’m looking forward
“I REALLY WANT to go to Lovebox to being in Bilbao and enjoying BBK Live. It was
or Sónar because it’s been my my first campaign I worked on when I joined
DREAM to see Skepta!” Verve, and since last year Ambassadors have
Chloe Jordaché asked me if I’ll be there. This year I said Yes!
Membership Manager - Los Angeles I’m super excited because the line-up is getting
better with every announcement.”
Angela Varetto,
Senior Community Manager - London
OCTOBER 10-11
“I REALLY WANT TO GO to
Lowlands this year. I missed
AUGUST 16-18 FALL BREAK
out last year when De La Soul,
N*E*R*D, Gorillaz and Kendrick
WOODSTOCK LAS VEGAS
Lamar were part of the line-up,
but Cypress Hill in 2017 was my
personal highlight.”
ANNIVERSARY FESTIVAL “FALL BREAK 2019 in Vegas. Maybe because it
was my first ever experience with JusCollege back
Angie Pieters
Community Manager Lead - London
SYRACUSE NEW YORK in 2012 ,or the amount of new traditions that will
AUGUST 16-18
be started this year on campuses never traveled
before. Really looking forward to those wide-eyed
LOWLANDS FESTIVAL
“Woodstock as well as Texas & Atlanta Pop festival smiling faces inside the best nightclubs in the
all celebrate 50 years, so I’m looking forward to some world, knowing it was because of our team makes
NETHERLANDS
anniversary gigs or unreleased footage releases.” it extra special.”
Sascha Crombach, Community Manager Lead - London Dallas Wilkinson, Senior Sales Agent - Las Vegas
THE VERVE 26 MAGAZINE THE VERVE 27 MAGAZINEIn The Spotlight
THE NOT-SO SECRET SERVICES
After a daring mission behind the lines of Engineering, intrepid reporter
Joe Martin has returned with secret files on the leaders of three pivotal
teams within the Engineering department…
NAME NAME
NAME
JUHANI PELLI UNKNOWN
MACIEJ LECHOWSKI
CODENAME CODENAME
CODENAME
THE LONE WOLF MR X
THE EMPEROR PENGUIN
SPECIALITY SPECIALITY
SPECIALITY
UI, MAINTENANCE, ADORABLE DATA ANALYSIS,
APIS, PARTNER INTEGRATIONS,
BABIES EMPLOYMENT LAW
CHESS
Based out of his wintry An international man of
As leader of the infamous
Finnish headquarters, Juhani mystery, Mr X is the codename
Penguin group, Maciej
THE CABO SPRING
is the sole remaining member given to the current leader
is responsible for API
of the Platform UI team of the Data Engineering team,
integrations that effect
(which previously included which currently includes Paul
more than 50% of all Verve
Dan and Rahul) and focuses on Monk, Paul Mullan, Luna and
and Pollen campaigns.
BREAK 2019 APP
making things run faster for Dan.
He’s completed tours of
everyone.
duty with Eventbrite,
“We’re focused on providing
Paylogic, Ticketmaster —
Before Juhani went on data to the data warehouse,”
but is currently focused on
paternity leave last year Dan reads the coded message Mr X
integrating SeeTickets.
and Rahul reported a series sends from his far-away base. The tech and product team have been busy creating a JusCollege app for Cabo Spring
of successful operations, “What that means is we move
“Any work Penguin undertakes Break 2019 - and since it’s the first Android-supporting app that Verve has developed,
including making pages from all the information to one
will directly affect revenue
whether it’s fixing bugs or
the ambassador sales flow place in a usable, readable we asked Principal Product Manager Pauline Richey to tell us more...
load as much as 84% faster format for anyone at Verve or
launching new partners,” says
on some devices. Now Juhani Pollen.”
Maciej. “That means we have
is on the case, he’s trying
to be focused, fast to act
to reduce the amount of Right now Mr X is leading ive us the lowdown - what Cabo posts What’s next?
G
and able to handle intense
time spent checking user the Data Engineering group
pressure.” does the app do? ● Check their full package information and We’re going to use Cabo to research traveller
credentials when they log in. in collecting data from
Braintree, one of our
The aim is to enable the wristband history behaviour and see how useful the app is.
In order to meet demand and student experience in Cabo to
“This work has been a major payment providers, but it’s ● Use a QR code to speed up check in and Then make a decision about whether this gets
combat the threat of bugs
interest of mine for a long a position he only took on be seamless so that the students only have receive their RFID wristband expanded to additional destinations and how
Maciej has assembled an elite
time and is part of my recently.
unit of engineers. Phoebe, memories of the fun they had. So travellers much needs to be optimised to make it work
mastery goal,” says Juhani.
Ope, , Katarzyna, can: What makes it different from anything even better.
“I want to focus on issues “I wanted to join this team
Sheila, and
such as sustainability and because it was the area of ● Get a personalised schedule for their Cabo else out there?
Gergana were all handpicked
scalability. What if our the business I knew the Spring Break, with all events and activities The only other way travellers can get this THE SQUAD
because they thrive under
codebase ends up blocking least about, so I had the
pressure and have a deep love shown by time and date information is through JusCollege paper
work two or three years from most to learn here,” says Mr PAULINE RICHEY PRINCIPAL PRODUCT MANAGER
of penguins. ● See all the places for eating and drinking pamphlets or by speaking to JusCollege staff.
now? Things like that.” X. “Already I’ve discovered PAUL ANNETT HEAD OF PRODUCT DESIGN
this team is unique in that and where they can use their RFID wrist- And unique to the app is being able to talk to GRAEME MACIVER SENIOR SOFTWARE ENGINEER
“I love the work we do and
Although he currently works it doesn’t have a particular band fellow travellers in their school and organisa-
it’s not just because I enjoy RAHUL PATEL SOFTWARE ENGINEER
alone, it’s possible a team product owner. Instead, we
being on the cutting edge, ● Find their way around Cabo, with our map tion. JAMIE WINGER RFID PROJECT MANAGER
will grow around him in the work directly with Finance
solving tough problems and and useful tips KERRY MORRISON DIRECTOR OF
future. For now, Juhani loves and Business Intelligence to
working with other teams,” CUSTOMER EXPERIENCE DESIGN
the fact that his work is facilitate their needs.” ● Talk to their friends and other people from When can we expect to see the finished
says Maciej. AREK MYCEK AGENCY SOFTWARE ENGINEER
so high-impact and improves their college to find out the best places to product in the app store? ALEKSANDER KAWALA AGENCY SOFTWARE ENGINEER
the Verve experience for “Our work is therefore mostly
“It’s also because of the be We hope to have the finished app out at least
everyone. invisible, but absolutely JOE STEVENS COPYWRITER
penguins.” ● Find out who is the latest Instagram com- a week before the first travellers hit Cabo - so
essential.”
petition winner and see all the #JusCollege- ready in time for 1st March. But a huge thank you to everyone else who
helped out, particularly from JusCollege!
THE VERVE 28 MAGAZINE THE VERVE 29 MAGAZINELondon
Barcade “First Lock-In of 2019 was spent trampo-
e was lining in East London. What started with a
n them stoned trampoline park employee falling
ck-i down the stairs (LOL), ended with us all
uary's lo showing off our childhood skills! Harriet and
Jan Elliot had a sibling show off, Karim used the
facilities as a catwalk, and after a good 30
mins everyone was in need of a drink in the
As a fast-growing,
Los Angeles
private underground bar where drinks and
globally-distributed hot dogs awaited. No broken bones + lots of
company we invest laughs = success.” Katja Waldburger
heavily in events,
in order to create a
strong sense of community that
supports our culture. Lock-ins are
a way we can get together monthly
with people in our office (and
those visiting) to have fun, learn
a new skill, or listen to Callum rap
Eminem. This month our lock-in
theme was Barcade; in London we
went trampolining at ZapSpace,
LA went to a karaoke suite and
Las Vegas went to an arcade bar.
We also try ways to keep the same
theme so we all have a similar
experience- although not always
easy in different cities. Huge shout
out to Katja, Mary and Hannah Las Vegas
for smashing it as always. Due to
Verve Travel busy season, we're
cancelling March lock-in and
putting everything into making
February the best one yet!
Allison Florek, Global Head
of Employee Engagement “Where can you get a 70s-themed
hotel suite with private karaoke next
door to an 80s barcade? LA, baby!
We started the evening going back to
an era we fit well. Maybe it was the
fireball shots, maybe it was Ashley
Hunter-Love, perhaps the karaoke
hostess, or maybe just a bit of disco
magic - whatever it was it made for a “This month's lock-in was barcade theme
groovy first Lock-In of 2019. But wait! which was so fun because everyone got
The night couldn't end without a VIP to play basketball, board games and pool
escort to the barcade, complete with (even though practically everyone made
a hidden vending machine entrance, the 8 ball in accidentally:see_no_evil:) It
80s guilty pleasure tracks and vin- was my first ever lock-in so I wasn’t sure
tage video games. And it ended with what to expect, but knowing how dope
Ollie taking off his shirt and Mary in- this company is, I knew it wouldn’t be
juring herself for the second Lock-In anything short of entertaining.”
in a row. All-in-all pretty successful!” Hannah Youell
Mary Montgomery
THE VERVE 30 MAGAZINE THE VERVE 31 MAGAZINEA EUROPEAN Sweden Live
Sweden Live, Luleå, North Sweden
M
ax Wikholm, Senior Client Success Manager: “There couldn't be a
SALES ROAD TRIP
better place to talk about upcoming summer festivals than in the
North of Sweden with a crisp -25°C outside!
Sweden Live is an annual event that gathers the cream of the Swedish
music industry. We had a Verve-branded stand at a very good location, next
to the big promoters (our friends from Live Nation/Luger), and the 2nd
largest ticketing company in Sweden. Over two days there are lots of sem-
It’s been a busy month for the European team, inars and artist showcases, ending in a dinner and award ceremony. After
who’ve been on a cold and rainy adventure in Bo’s the amazing work Anja Bexelius has been doing, we are hoping to get an
award next year.
car around the north of Europe. There were some From the showcase artists we had the pleasure to listen to, I decided
epic meetings, client resignings, and of course, to highlight one; AMWIN, who first emerged on the scene from Swedish Idol.
Max’s sighting of AMWIN... You would assume she is a typical wannabee popstar Barbie, but looks are
deceiving - as soon as she starts singing you can tell she's so much more.
Her slick and quick tempo words made her the best Swedish grime act I've
seen. I have no doubt you will hear more from her so check her out!”
We survived the mario-cart
challenge: five people +
The highlights
baggage in Bo's car
l Brännbollsyran, Bayside & U Rock con-
The team at the im- firmed to work with us for at least one
pressive Verve stand! of their events, and thinking about
their whole portfolio
l
Luger met a new contact who will push
to launch for Way Out West again
l
A rvada Hamnfest; they can’t wait to
work with us
l
Stadsfesten Skellefteå & United Stage
are both interested
l
Meetings scheduled with Hudikkalaset,
Stockholm Fair and a big Whiskey fair
l
We also built / improved our rela-
tionship with ticketing companies
ly
"It was cold and wet, but thankful
Nortic, Eventim, Tickster & Ticketmas-
ter
n i c the business opportunities are end-
Euro s o less, with more than 400 promoter
s Fun facts
er" M ax absolutely loves to mingle. Not
and 4000 delegates coming togeth
l
just with clients, he was especially
successful with 50+ women.
l A nja had a great meeting with Arvika
Hamnfest. She was so convincing that
the client wouldn’t leave her alone.
Eurosonic, Netherlands The highlights steps are already planned! folio) with confirmation to launch He kept stalking her and she managed
A nja
l
met with Pstereo (a big rock before the end of January. They are to close the deal at the conference.
Jaimy Kearney, Head of Sales Europe: “In the l
No one got Soraya’s cold event in Norway, who have agreed also keen to launch their Festival l
We spent hours finding Andrea from
J middle of January, most of the EU sales team
went to the great north of The Netherlands,
l Jelte met with one of the big A
events for Belgium: Pukkelpop and
to work with us!), Ilosaarirock (in
Finland), Galapagai (in Lithuania)
Rainbow event. We also met Festi-
val.Travel and they are positive
Storsjöyran. When we finally found
her she was completely hammered and
Groningen. It was cold and wet, but thankfully the we’re setting up a personlised demo and one of the best festivals in the to launch other festivals next to apologised 1000 times to Anja for not
business opportunities were endless, with more than 400 for him world; Roskilde! Sziget. meeting her at the event and ex-
promoters and 4000 delegates coming together for l Soraya and Jelte caught up with Les
l Jan met the team from Lolla. They l Jaimy had a meeting with WOO HAH!, pressed how much she loved her (they
seminars and meetings during the day and the Ardentes, and we’ll be launching an- love the product so much that they’re Castle Fest, Hello Fest and De Pa- did business in the time Anja worked
possibility to see some great bands in the afternoon/ other festival they coproduce (Ron- thinking of launching a campaign for rade. Very likely some of these event for Ticketmaster Sweden).
evening. As the majority of the team was on dry Jan, we quières) in February Melt and With Full Force too. Also will fall in. l
Although warned for the cold tempera-
weren’t rocking the night (except for Soraya, despite Soraya
l pitched Verve for the first Summer Breeze is thinking about re- l
A nd last but not least; We survived ture, Jaimy still brought her pumps
her cold). The upside was that we were very sharp for time to a new business client, Vida signing again after a no for half a the Mario Cart challenge! We fitted and realised that wasn’t the best
our meetings. Big shout out to the whole team and let’s Festival (Barcelona - 25k tickets). year. with 5 people + bagage, (including idea when we were about to leave the
get these events live soon!” They absolutely loved it, and next l Bo resigned RLE (big Finnish port- Jan!), in Bo’s cute little car. hotel.
THE VERVE 32 MAGAZINE THE VERVE 33 MAGAZINEfrom
What is
Punta Cana, a rep trip?
Piste
A rep trip is when we take our most influential
Dominican Rep
and best-selling reps from the top universities
down to the major destination they will be selling
u blic to their friends. This gives them an opportunity to
see the destination first hand, and experience the
best of the best. Then they can go back to their
Playa
friends and let them know that our trips are
to
incredible, and they don’t want to miss out
(No Fyre Fest scares over here!)
Checking in on the travel
side, January has been a super busy and very excit-
ing month for travellers and staff alike. We get the
lowdown from Alana, taking us from Mexico’s sunny
beaches to Breckenridge’s snowcapped peaks...
Alana Perez, Sales Operations Specialist
, M ex i co
a b o Sa n Lucas
C
o n th e tr ip,
ls o le t us k no w th at w hil
h
e
e w as too Breckenridge,
The Playa Mallorie a cau se
e d in to a p on d be
rit d idn t h ap pen Colorado
e kicked off the New Year with two rep
Pat tripp ph o ne # picso
W trips in both Cabo San Lucas, Mexico as
well as Punta Cana, D.R.!
“Our reps had an incredible time down in distra cte d o n his The Piste
Mexico! It was so exciting to take them to the properties, ow from playa to the pistes! We also had 200+
restaurants and nightclubs we partner with, and see their travelers head up to Breckenridge, CO for our
faces light up thinking about the Spring Breaks to come!”
says Kacey, who was one of the staff members who went
down to Cabo to show our reps an amazing time.
N winter ski trip, where they were welcomed with
fresh snow courtesy of the mountain and a Steve
Aoki concert courtesy of Verve Travel! (A few
“My fave part about this rep trip was how cohesive the lucky reps even went straight from Cabo to Breckenridge…
group of students were with each other. They had never met talk about starting the New Year off right!) Our package
each other prior but have formed legit friendships! I’ll never included a 5-night hotel stay, ski rentals, lift tickets, access
forget the look on everyone’s faces their first-time experienc- to free beer events around the city, and of course, exclusive
ing coco bongo. The kids were shooook, and it def helped access to a private Steve Aoki show. We heard incredible
with convincing their friends to come on spring break for feedback from our travelers throughout the week, and
2020!” adds Mallorie, who spent her time showing reps an couldn’t be more excited to expand our ski program in the
incredible experience in Punta Cana throughout the week. upcoming years!
THE VERVE 34 MAGAZINE THE VERVE 35 MAGAZINEVerve Travel
I WAS THE BRAND
MARKETING
DIRECTOR OF BANG
& OLUFSEN FOR
THE AMERICAS.
BEFORE THAT, I
WAS THE DIRECTOR
OF STRATEGY AT
BEATS BY DRE.
SALES 2020 KICK OFF What exactly is
your role?
As VP of Brand Marketing I
What were you doing before
you came to Verve?
next level. Having previously been a part of
some exciting growth periods and prod-
uct launches, I see all the makings of an
focus on all consumer-fac- I was the Brand Marketing Director of Bang incredible journey to the top for Verve.
t the end of January we hosted the groups and brainstormed how to improve ing marketing strategy & Olufsen for the Americas. Before that, I
A Verve Travel 2020 Sales Kick-Off
Retreat in Las Vegas. The two-
day retreat was attended by the
processes and focus for 2020.
Finally, what Verve retreat would be
complete without a social event? In the evening
and creative production. It's to ensure our
initiatives, tactics and programs are driving
towards commercial and brand goals across
was the Director of Strategy at Beats by Dre.
What attracted you to joining Verve?
What are your passions
outside of work?
Contemporary art and sports. I was an
sales team from Vegas, LA and Toronto, as the team took a party bus (is there any other all three business units. The chance to build a world-class cultural art history minor in college, and spent
well as some guests from marketing, account way to travel in Vegas!?) to the High Roller brand, with a hyper-relevant product I find some time as a curator, adviser and critic
management, community and product. Observation Wheel and then on to dinner! What part of your job is the both personally and professionally inter- before moving into marketing full-time. On
Hosted by Justin, Jimmy, Lon and Andrew, As always, we sent out a survey to attendees most exciting? esting. Also, the all-star cast of talent being weekends you'll find me taking my 2 year
day one of the 2020 Sales Kick-Off was focused to give feedback so that we can continue to The intersectionality of culture and assembled. I love the principles driving old son to museums and galleries around
around establishing best practices, introduc- improve our training off-sites, and ensure behavioral science. I consider myself as talent acquisition here. L.A. I also played basketball and ran track
ing new processes, updating on current sales they are as productive and informative as much a cultural engineer as a marketer. in college, so I try to spend as much time in
offerings and targets, as well as team bonding possible. Overall, the Sales 2020 Kick-off was a Our products and business premise sit at What are you most looking the gym as life will allow.
and the usual team hype up! resounding success! a remarkably interesting nexus of cultural forward to at Verve?
On day two, teams broke out into smaller By Caisie Dilks, EA to CRO experience, social behavior and market- Taking our brands and company to the
place dynamics.
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