ANNUAL PLAN 2020/2021 - PLATFORM FOR RECOVERY - Auckland Museum
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ANNUAL PLAN
2020/2021
PLATFORM FOR RECOVERY
1 2
2 Foreword
4 Our Statutory Responsibilities
6 Our Five-Year Strategic Plan
8 Our Strategic Planning Framework
10 Auckland Museum: Delivering on the Auckland Plan
14 The Living Standards Framework
16 Priorities, Actions, Measures and Outcomes
18 Reach out to more people
22 Transform our building and collections
26 Stretch thinking
30 Lead a digital museum revolution
34 Engage every schoolchild
38 Grow our income and enhance value
for Aucklanders
42 Financial Summary and Commentary
53 Acknowledgements
Microcosm II, 2017, by Stephen Bradbourne. Murrine-technique blown glass Auckland Museum Collection: 2018.10.1
1
Foreword
He aha te mea nui o te ao? He tāngata, he will remain so for the foreseeable future. The of consolidation, continuity, and social, cultural, in dialogue with our partners across the
tāngata, he tāngata. Annual Plan recognises this loss of revenue, and economic recovery. globe and when it is safe and practicable for
driven predominately by the absence of us to do so, we look forward to sharing with
It is hard not to feel proud of the resilience and And while the landscape of Aotearoa New
the international tourism market, through Aucklanders the natural and human histories of
collective effort that all communities across Zealand may look different on the other
admissions, performances and tours, the world.
Aotearoa New Zealand have demonstrated side of lockdown, we know with certainty
to contain the transmission of COVID-19. In reductions in large gatherings for conferences The Museum’s iconic building has, for many
that the fundamental mission of Auckland
response to the global pandemic and by and commercial venue hire, as well as reduced Aucklanders, been a beacon in the landscape
Museum will endure. As a kaitiaki of collections
adhering to an unprecedented nationwide incremental spend onsite through retail and of Tāmaki Makaurau since its opening in 1929.
and knowledge that inform and reflect our
lockdown for the better good of our society food and beverage outlets. From its hilltop position on Pukekawa, it has
understanding of who we are, Auckland
and especially those who may be more The Museum has taken the necessary steps to Museum has a key role in collecting and witnessed and weathered the many storms,
vulnerable, New Zealand has proven that we address its new financial reality. recording the experience and memory of this trials and challenges that the city has faced. We
are truly ‘a team of five million’. Ngā mihi, pandemic and how our community responded trust it will continue to be an anchor of stability
faafetai and thank you. Our operational cost base has been reduced by and hope for our communities, energised by
to it for future generations.
19% ($8.3m), projects have been deferred and the taonga that are cared for within its walls.
COVID-19 has inevitably required the Museum our programmes adjusted, resulting in a net Despite the disruptions caused by COVID-19,
to review and adjust its plans to respond to deficit of $3m. the relevance of the strategic priorities in our Auckland Museum was amongst the first
the changed circumstances in which we find Five-Year Strategic Plan remains as strong visitor attractions to re-open to the public. It
Included amongst these initiatives are: sparked hope, connectedness and, like all great
ourselves. as ever, as does our commitment to their
• The deferment of planned new gallery achievement. museums, renewed curiosity about the world
Before COVID-19, the Museum shared with redevelopments in which we live - its past, present and, most
Aucklanders a clear vision and a plan, in line The closure and staging of our re-opening as a critically, its future.
with our shared values. Today, like many other • Reduction in commercial activities cost base public visitor attraction has enabled us to build
organisations around Aotearoa, many of our in response to reduced revenues our offer and reputation as an online museum We are as always, enormously grateful to the
‘knowns’ have disappeared – and with them, • Taking our education and public programmes and to enhance our core preservation, research ratepayers of Auckland and Auckland Council.
the set of assumptions about how we would online in the first half of FY 2020/21, in and learning functions. Our programme This Museum has a vital role to play in the
move into the future. With shifting global response to social distancing requirements of building works to transform the visitor recovery of our city, contributing to community
economies, and the likelihood of extended which make onsite activity impracticable experience, while delayed, will be completed in cohesion, connectedness, and wellbeing.
national border restrictions, our external the first half of the financial year to support the The Museum is proud to work alongside
environment will continue to be fluid, the • The cancellation of outreach activities in the
city’s revival. Our commitment to our Māori and Auckland Council in bringing people back to
length of which remains unclear. first half of FY 2020/21 in line with social
Pasifika communities remains undiminished and their city with confidence and helping stimulate
distancing
we will work with them to proceed to concept and drive domestic tourism to restart the visitor
It is in this state of flux that the Museum
• The reshaping of our Special Exhibitions development for the long-term renewal of economy. Auckland Museum has a crucial part
has flexed, reviewed and adjusted its plans,
programme Māori Court and the Pacific Galleries. to play in the revitalisation of civic and cultural
to look towards a different future. We
anticipate bearing the brunt of the effects of We present our Annual Plan for 2020/21, which life in New Zealand’s largest city, contributing
As Auckland’s premier visitor attraction, we
the pandemic for the next 12 to 24 months. will ensure that Tāmaki Paenga Hira Auckland to economic revival.
will shift our attention to the cultivation of
COVID-19 has disrupted our building projects, War Memorial Museum can retain its core our domestic audiences, working alongside While progress towards our long-term strategic
planned openings, exhibitions and events and functions as a major metropolitan museum local and national tourism agencies. And now goals will inevitably be disrupted for a time,
forced temporary access restrictions to the without long-term harm to its capability to more than ever, with the predicted longer- our responsibility as kaitiaki of our taonga, our
taonga and collections we kaitiaki and care respond to the current crisis and its longer-term term restrictions on international travel for tangata, and our tūrangawaewae on Pukekawa
for. And so, as part of our planning process effects. The Plan also enables the Museum most citizens, we remain committed to the remains steadfast.
our Annual Plan for 2020/21 was reviewed to enact its vital civic role in supporting the importance of international special exhibitions
and re-forecast to reflect these significant recovery of cultural and social life in the City of in bringing the globe, to Auckland. We remain Ia manuia.
changes. Auckland Tāmaki Makaurau.
Our original planning anticipated the Museum We are also acutely aware of the economic
increasing its self-generated revenue to $11.8 effects COVID-19 will have on Auckland Council
million over FY 2020/21, a 27% increase on and ratepayers. For that reason, this Annual
the prior year. Our revenue aspirations have Plan includes no levy rate rise for the next
Orchid Atimalala Precious Clark Dr David Gaimster
been severely impacted by COVID-19 and financial year. The Annual Plan reflects a year Chair, Auckland Museum Trust Board Chair, Taumata-ā-Iwi CEO, Auckland War Memorial Museum
2 3
Dndronephthya. Auckland War Memorial Museum Tāmaki Paenga Hira. MA43833
Our statutory responsibilities Taumata-ā-Iwi exhibitions, education initiatives and public programmes.
Additionally,the Museum supports Māori outcomes
The Museum’s Act provides for a Māori through our care and management of taonga, taonga
Tāmaki Paenga Hira, Auckland War loans and repatriations.
committee known as the Taumata-ā-Iwi.
Memorial Museum is one of New Zealand’s He Korahi Māori enables all areas across the Museum,
This committee was founded upon the principle to contribute to and construct a vibrant, visible and
oldest and most significant museums in of mana whenua (customary authority of and over valued Māori dimension. We recognise that a thriving
Aotearoa’s largest city. The collections are ancestral land) and comprises Ngāti Whātua, Ngāti Māori identity advances wellbeing for Māori and benefits
of national and international importance. Pāoa and Waikato Tainui. The Taumata-ā-Iwi serves all Aucklanders. He Korahi Māori is a living document,
an important role as both advisor and partner to an evolving philosophy that informs our strategic
It is the responsibility of the Museum to the Trust Board and is strategically important to the direction and operations. It will continue to be enhanced,
care for these collections and to share cultural fabric of Tāmaki Makaurau. The five year deepened and shared.
strategy He Ara Whaowhia outlines the vision of the
them and their stories with the world. Taumata-ā-Iwi for Tāmaki Paenga Hira, the strategic
The significance of the Museum and its importance to priorities and pathways. The Auckland Museum Institute
New Zealand is recognised in the Auckland War Memorial
Museum Act 1996, which established the Trust Board
and requires it to act on behalf of present and future The Auckland Institute dates back to 1867.
Aucklanders. Māori outcomes
In 1868 it took over management of the
The Act places responsibility on the Museum’s Trust fledging Auckland Museum and changed
He Korahi Māori, the Museum’s Māori
Board to: its name to Auckland Institute and Museum.
dimension is a cultural philosophy drawn
• Present the history and environment of Auckland, At the same time the Royal Society of
from Māori values, knowledge and
New Zealand, and the South Pacific New Zealand was established and the
protocols and breathes life into Te Tiriti o
• Be Auckland’s war memorial Institute became the Auckland Branch of
Waitangi. It is fundamental to the Museum
the Royal Society, Te Apārangi, a role it
• Encourage the spirit of goodwill and partnership as a bicultural institution, embedding
envisaged by the Treaty of Waitangi still fulfils today.
tangata whenua (Māori) and interweaving
• Celebrate the rich cultural diversity of Auckland and tangata tiriti (non-Māori). It is inclusive of The governing body remained the Auckland Institute
and Museum until the Auckland War Memorial Museum
its people all cultures and perspectives. Act 1996 saw the formation of the Auckland Museum
• Conserve the heritage of the Museum Offered to the Museum by the Taumata-ā-Iwi in 2007, Trust Board. An Auckland Museum membership body
today it remains the foundation upon which all of recognised as a learned society, the Institute Council
• Educate, enrich lives and promote wellbeing makes four appointments to the Trust Board.
the Museum’s strategic plans – long term and annual
• Advance and promote cultural and scientific are built. It underpins our role as a cultural leader,
The Auckland Museum Institute is a highly valued partner
scholarship and research a place of learning and discovery and a museum
that supports both the Museum and the Trust Board by
of international significance. A number of Māori
• Lead through professionalism, innovation and providing advocacy, promoting understanding of the
outcomes are specifically highlighted in the Annual
partnership Museum's collections and activities and supporting the
Plan and He Korahi Māori is integrated throughout our
function of the War Memorial aspect of the Museum.
• Supplement ratepayer funding through compatible operational plans and day-to day-operations.
revenue-producing activity and fundraising. By working in partnership with communities we
The Trust Board has a statutory obligation to make the will deliver outcomes through ensuring mātauranga
case for sufficient funding for the Museum, to enable Māori concepts are embedded in our research and
it to respond to the demand for its services, to care for showcased in our approach to gallery renewal.
the collections and to continue to deliver high-quality Through our education programmes we will increase
programmes for the growing and increasingly diverse the volume of learning resources accessible to
population of Auckland. It is required to recognise schoolchildren in te reo. Our focussed training will
and provide for greater financial self-sufficiency and raise the competence and confidence of our people
to maximise community benefit from the resources in tikanga Māori, Te Reo Māori and Treaty of Waitangi
available. knowledge. Public programmes such as Ngā Kākano
are designed to engage the Auckland community with
The Annual Plan for FY 2020/21 proposes no increase the Māori dimension of Tāmaki.
in the rate-payer levy as we are acutely aware of the
economic effects COVID-19 will have on Auckland However, He Korahi Māori manifests itself more
Council and ratepayers. The Annual Plan reflects a year broadly in the range of partnerships and relationships
of consolidation, continuity, and social, cultural, and we have with Tāmaki iwi and other whānau, hapū and
economic recovery. iwi through our gallery development programme,
4 5
Overlap, hot blown glass, 1984. Garry Nash. Auckland War Memorial Museum Tāmaki Paenga Hira. 1984.239
OUR FIVE-YEAR
STRATEGIC PLAN
REACH AND IMPACT
GROW + INNOVATE
TRANSFORM
INITIATE
2017 2018 2019 2020 2021 2022 2023
Auckland Museum’s Five-Year Strategic Midway through our Five-Year Strategic
Plan describes how we will deliver on Plan, we are now facing a very different
and advance our legislative and Treaty operating environment and our trajectory
responsibilities to create value for will be slower than planned.
Aucklanders. Our Strategic Plan also aligns
We anticipate bearing the brunt of these
with the Auckland Plan and Toi Whītiki – the
impacts as the full effects of the pandemic
Arts and Culture Strategic Action Plan for
become apparent over the next 12 to 24
Auckland.
months. With a shifting economy and the
Each of the six strategic priorities described likelihood of extended national border
in the Five-Year Strategic Plan is outlined in restrictions, our external environment will
the Annual Plan. continue to be fluid, the length of which is as
yet unclear.
Our six strategic priorities are:
What is evident is the impact of this on self-
1. Reach out to more people
generated revenue. Driven predominately
2. Transform our building and collections by the international tourism market, our
revenue aspirations have been severely
3. Stretch thinking
impacted and will remain so for the
4. Lead a digital museum revolution foreseeable future.
5. Engage every schoolchild Ongoing requirements for social distancing
will present new operational challenges
6. Grow our income and enhance value for
impacting onsite visitation. We will continue
Aucklanders.
to explore ways to maintain our reach in
The nature of a global pandemic and this different operating environment, which
a nationwide lockdown to contain the reflect these changing times.
transmission of COVID-19 has required the
Museum to review and adjust its planning
to respond to the changed circumstances in
which we find ourselves.
6 7
Pectinia sp. Auckland War Memorial Museum Tāmaki Paenga Hira. MA143259.
The Auckland Plan’s objectives are at the
FRAMEWORK
OUR STRATEGIC PLANNING heart of what we believe and do. Our vision
at Auckland Museum is ‘He Oranga Tangata
Ka Ao – Enriching lives: Inspiring discoveries’.
Our Paerewa describe who we are and
what we stand for.
We are guided by a robust strategic
framework which forms the basis of how
we operate and engage with communities.
VISION
He oranga tangata ka ao –
Enriching lives: Inspiring discoveries
MISSION
Tui tui hono tangata, whenua me te moana
Connecting through sharing stories
of people, lands and seas
PAEREWA
FUTURE MUSEUM
TOUCHSTONES
Auckland’s war memorial
FIVE-YEAR
Home of Auckland’s collective PRIORITIES
remembering and commemoration ANNUAL PLAN
Reach out to more people 2020/2021
A kaitiaki for current and future
generations of this iconic building, Transform our building and
collections, people and taonga collections
A bicultural heart connected Stretch thinking Gives life to
to our communities the third year
Lead a digital museum revolution of the Museum’s
A place of innovation, curiosity, Five-Year Strategic
learning and research Engage every schoolchild Plan 2017–2022
A compelling experience Grow our income and enhance
onsite, offsite, online value for Aucklanders
Active leader and collaborator
in Auckland, nationally and
internationally in all the sectors
in which we operate
GUIDING PRINCIPLES
Manaakitanga, Kaitiakitanga,
Mana whenua
VALUES
Relevant, Connected, Innovative,
Respectful, Inspired
8 9
Glass Vase, c1981. Garry Nash. Auckland War Memorial Museum Tāmaki Paenga Hira. 1981.265.
DELIVERING ON THE AUCKLAND PLAN
AUCKLAND MUSEUM:
Belonging and participation
All Aucklanders will be part of and
contribute to society, access opportunities
and have the chance to develop to their
full potential.
To ensure all Aucklanders can participate in arts and
culture, access to Auckland War Memorial Museum
is free to all those who reside in the city. While social
distancing is still a requirement, we will be focusing
our public programming online and will be launching a
refreshed onsite public programme offering in 2021.
With diverse and broad-reaching engagement across
Auckland’s many communities, through partnerships
and collaboration, and via research and knowledge
sharing, we understand the importance of our role as
a ‘place maker’ – a civic space, where communities
and individuals can meet, exchange ideas, build
relationships, learn and have outstanding social
experiences.
Our priorities support social belonging and participation
and help to cement Auckland Museum as a place of
gathering, welcome and orientation for all Aucklanders.
The Museum demonstrates a shared identity that makes
it an important cultural touchpoint for both residents
and tourists alike.
Our new Tāmaki Herenga Waka: Stories of Auckland
galleries, opening later in the financial year will reflect
the changing cultural dynamic of Auckland city. It
will be a place for all residents to see themselves
represented and for visitors to the city to discover what
makes Tāmaki Makaurau unique.
Auckland has one of the largest Pacific populations
in the world. Our Pacific Advisory Group guides the
The Auckland Plan Museum in developing a strong Pacific dimension to
reflect Auckland’s rich, contemporary Pacific culture.
Teu le Vā is the Museum’s framework that brings to life
The Auckland Plan is Auckland Council’s ways to ensure the Museum is an inclusive, relevant and
long-term plan to ensure Auckland grows in engaging place for all Pacific people.
a way that will meet the opportunities and Initiatives such as the Pacific Collections Access Project
challenges of the future. Auckland Council have set the groundwork for moving the Museum from
the more traditional stance of holding knowledge and
has identified six important areas where telling stories to a model that applies an integrative
it must make significant progress so that approach to working with Pacific communities. We will
Auckland can continue to be a place where be working in partnership with our Pasifika community
people want to live, work and visit. Auckland on the concept development and delivery of the long-
term renewal of the Pacific galleries. This strengthens
Museum delivers on these outcomes to cultural identity, participation and awareness of the
create value for Aucklanders. taonga cared for by Auckland Museum. Industry
leading, this model of meaningful collaboration and
See how Auckland Museum contributes knowledge sharing with Auckland’s communities is
to the Auckland Plan. central to the Museum’s way of working.
10 11
Environment and
cultural heritage
Aucklanders preserve, protect and care
for the natural environment as our shared
cultural heritage for its intrinsic value
and for the benefit of present and future
generations.
Māori identity and wellbeing
The Auckland War Memorial Museum was constructed
in 1929 through the subscriptions raised by
Aucklanders in remembrance of their war dead. Today,
A thriving Māori identity is Auckland’s the Museum is a Category 1 listed historic place of
point of difference in a world that advances outstanding cultural significance or value. As kaitiaki
prosperity for Māori and benefits all of the Museum, we manage and maintain a Heritage
Aucklanders. Asset Management Plan to ensure our iconic building
Homes and places is properly cared for in perpetuity.
As a kaitiaki (guardian) of treasured taonga (treasures)
of local, national and international significance, With internationally significant collections, Auckland
Auckland Museum has relationships with whānau, hapū Aucklanders live in secure, healthy and Museum is a kaitiaki of human, natural and scientific
heritage, and holds one of New Zealand’s top heritage
and iwi Māori in Auckland and across New Zealand who affordable homes and have access to a libraries. Responsible for caring for more than seven
contribute to our national identity. These relationships range of inclusive public places.
centre on taonga that they whakapapa (connect) million treasures, we hold the ‘DNA’ of Auckland.
to, the natural environment and mātauranga Māori To ensure inclusivity for all Aucklanders, admission to We protect and care for almost one million natural
(knowledge) projects, and participation in exhibition Auckland War Memorial Museum is free to all residents science specimens collected over more than 150 years.
and public event programmes. of the city and will be supported by access to rich offsite Over 3,000 type specimens are held; these are the Opportunity and prosperity
public programming within local communities when it irreplaceable specimens that bear the name of new
Engagement with Māori taonga is achieved through is safe to do so. We anticipate this will not happen until
our galleries, special exhibitions, educational initiatives, species descriptions that stabilise the international
public programmes and our loans programme.
early 2021. biological naming system. Auckland is prosperous with many
Auckland Museum has a role to educate, connect and
opportunities and delivers a better
Spaces within the Museum’s galleries are being standard of living for everyone.
engage with visitors about the natural environment,
activated to enable Tāmaki and other iwi to curate Transport and access with our research informing our exhibitions. Public
their own stories and perspectives, and this will be a Auckland’s future as a modern, inclusive and
continuing focus moving forward. programmes will continue online and resume onsite dynamic global city will require a thriving cultural
and offsite when it is safe to do so. Supporting our
Auckland Museum has relationships with iwi outside
Aucklanders will be more easily able to onsite exhibitions are learning and engagement
sector and for all communities to have easy access
get to where they want to go and will have to cultural experiences.
of Auckland based on cultural heritage values, the activities that target schools and community
environment, research and education. choices about how they get around. audiences. Arts and culture play a significant role in the wellbeing
of our society and quality of life. They are an essential
Focused training continues to raise the competence Pukekawa (Auckland Domain) and the Museum are Our new Environment and Human Impacts gallery, part of our individual, community and national identity.
and confidence of our people around tikanga Māori, not readily served by public transport. Te Ara Oranga drawing on our natural science expertise and
te reo Māori and the Treaty of Waitangi. The Ngā (Southern Pathway) makes it easier for visitors walking collections, will undergo concept design in FY With Auckland’s population continuing to grow, it will
Kākano Wananga Series, established in FY 2017/18, from Parnell Road to access the Museum with a fully 2020/21. This exhibition will integrate scientific and be home to 40% of the country’s population by 2040.
demonstrates our commitment to raising indigenous accessible route. We will continue to work closely with mātauranga Māori perspectives and will address Auckland Museum has an essential role to play as a
and mātauranga Māori across Auckland’s cultural sector Auckland Council to improve parking and the amenity issues of environmental change over time as well as place of learning, participation and belonging that
and this will continue in FY 2020/21. of Auckland Domain. how humans interact with the natural world. enriches the lives of all Aucklanders.
12 13
Evechinus chloroticus. Auckland War Memorial Museum Tāmaki Paenga Hira. MA77299.
THE LIVING STANDARDS
FRAMEWORK
Image provided by the New Zealand Treasury - www.treasury.govt.nz
The Living Standards Framework
The New Zealand Treasury’s Living
Standards Framework provides New Zealand
with a shared understanding of what helps
experience a sense of belonging, and
achieve higher living standards to support
the way people engage in work, study,
intergenerational wellbeing.
recreation and social activities.
The Living Standards Framework looks
The 12 Domains of Current Wellbeing
across ‘The Four Capitals’ (natural, human,
reflect our understanding of the elements
social, and financial and physical) as the
that contribute to how New Zealanders
assets that generate wellbeing.
experience wellbeing. An interaction with
Cultural organisations such as Tāmaki Auckland Museum can positively impact
Paenga Hira contribute greatly to social wellbeing in many of these categories
and human capital, influencing the way in including cultural identity, social
which people live and work together and connections and time use.
14 15
Tubipora musica. Auckland War Memorial Museum Tāmaki Paenga Hira. MA76323.
AND OUTCOMES
PRIORITIES, ACTIONS, MEASURES
Auckland Plan 2050
Belonging and participation – All Aucklanders will be
part of and contribute to society, access opportunities
and have the chance to develop to their full potential.
Māori identity and wellbeing – A thriving Māori identity
is Auckland’s point of difference in the world that
advances prosperity for Māori and benefits
Aligning Auckland War all Aucklanders.
Memorial Museum Act 1996 Homes and places – Aucklanders live in secure,
with the Auckland Plan 2050 healthy and affordable homes and have access to
a range of inclusive public places.
Transport and access – Aucklanders will be able to
Auckland War Memorial get to where they want to go more easily, safely
Museum Act 1996 and sustainably.
Environment and cultural heritage – Aucklanders
preserve, protect and care for the natural environment
Section 11(a) The recording and presentation of
as our shared cultural heritage for its intrinsic value and
the history and environment of the Auckland
for the benefit of present and future generations.
region, New Zealand and the South Pacific.
Opportunity and prosperity – Auckland is prosperous
Section 11(b) Conservation of the heritage of
with many opportunities and delivers a better standard
the Museum, and of global resources.
of living for everyone.
Section 11(c) The role of the Museum as a
war memorial.
Toi Whītiki
Section 11(d) Celebration of the rich
cultural diversity of the Auckland region
and its people. Auckland Council’s Toi Whītiki Arts and Culture
Strategic Action Plan integrates arts and culture into
Section 11(e) Education which involves and our everyday lives and helps create a culturally rich
entertains people to enrich their lives. and creative Auckland.
Section 11(f) The advancement and promotion of Toi Whītiki’s goals are:
cultural and scientific scholarship and research.
• All Aucklanders can access and participate in
Section 11(g) Achievement of customer satisfaction arts and culture.
by leading consultation, responsiveness and
continuous improvement. • Auckland values and invests in arts and culture.
Section 11(h) Leadership through professionalism, • The Museum has access to a network of vibrant
innovation and co-ordination of effort with arts and culture organisations and facilities.
relevant organisations.
• Arts and culture are built into Auckland’s
Section 11(i) Greater financial self-sufficiency through place-making.
fundraising and compatible revenue-producing
activities which supplement public funding. • Auckland celebrates a unique cultural identity.
Section 11(j) Providing maximum community • Auckland has a robust and flourishing
benefit from the resources available. creative economy.
16 17Cnidaria Anthozoa Octocorallia Alcyonacea Alcyoniina Alcyoniidae. Auckland War Memorial Museum Tāmaki Paenga Hira. MA143342.
1
Reach out to more people
How does this strategic priority contribute to the Living Standards Framework?
Living Standards
Framework Capitals
Living Standards Domains
of Current Wellbeing
By FY 2022/23, our five-year goal was to attract 1.2 million Social capital Cultural identity
visitors to Auckland Museum. With the impact of COVID-19, Environment
we are now facing a very different operating environment. Knowledge and skills
Human capital
Our trajectory to achieve the ambitious measures we had Leisure (time use)
set ourselves will be slower than originally anticipated. We
Social connections
remain committed to reaching out to all Aucklanders – the
people who live and work here, those who feel at home
here and those recently arrived. As Auckland’s population
continues to grow and diversify, the Museum has an
integral role to play in enhancing and maintaining a shared
sense of belonging.
On track to double our outreach audiences to 100,000
by FY 2022/23, the impact of the pandemic may cause How will we add value Key activities we will Alignment with Auckland
large public gatherings such as festivals and community for Aucklanders? undertake in FY 2020/21 Plan outcomes
celebrations to continue to be assessed through the lens of
By delivering a quality Deliver a compelling range of Belonging and participation
public health. We look forward to the continuation of our experience for Aucklanders online public programmes during
outreach programme throughout Auckland when it is safe and visitors to the city through COVID Alert Level 1-2 over the first Environment and cultural
heritage
to do so. Our public programmes will continue online in compelling exhibitions and six months of the plan, with the
public activities reinstatement of the Museum’s unique Māori identity and wellbeing
2020 before the launch of a revitalised public programme onsite experience from January 2021
offering onsite and out in our communities in 2021. Our Opportunity and prosperity
Museum Membership programme will launch to the
Develop a pipeline of compelling Belonging and participation
public aligned with the reveal of our new galleries and the international exhibitions and launch
transformed South Atrium visitor hub. with at least one special exhibition in Environment and cultural
FY 2020/21 aligned with the recovery heritage
Through the launch of our Tāmaki Herenga Waka: Stories of of Auckland as a destination locally Opportunity and prosperity
Auckland galleries, we will confirm our status as the place and domestically
to go for information, debate and discussion on Auckland. By reaching out to Aucklanders Review and evaluate the Museum’s Belonging and participation
We will continue to listen to and be relevant and inclusive in their communities and taking Outreach Strategy to increase reach,
Environment and cultural
of our many communities and diverse audiences, including the Museum to them through impact and accessibility with a view
heritage
a series of inclusive outreach to develop and deliver a programme
Māori, Asian, Pacific, European and all who call Tāmaki programmes that promote of offsite museum experiences from Opportunity and prosperity
Makaurau their home. And now more than ever, with the accessibility and diversity January 2021 for communities with
predicted longer-term restrictions on international travel, limited access to the Museum
we remain committed to bringing the world to Auckland
Work with Auckland Council to offer Belonging and participation
through major international exhibitions. We are in dialogue inclusive museum experiences at
Opportunity and prosperity
with our partners across the globe and when we can do so, Auckland’s key festival events from
January 2021 like Pasifika, ASB
we look forward to sharing with Aucklanders the natural Polyfest, Matariki and Elemental
Pacific identity and wellbeing*
and human histories of the world.
18 19By promoting Māori and Work in partnership with Tāmaki Belonging and participation
Pacific identity and wellbeing iwi and mātā waka (Māori living in
through increased community Auckland with ancestral links to other Environment and cultural
engagement places in Aotearoa) on the concept heritage
development for the Environment and Māori identity and wellbeing
Human Impact Gallery
Work in partnership with Tāmaki
iwi and mātā waka (Māori living in
Auckland with ancestral links to other
places in Aotearoa) on the concept
development for the long-term
renewal of the Māori Court
Work in partnership with the Pasifika Belonging and participation Midway through our Five-Year Strategic Plan, we are now facing a very different operating
community to enhance the Pasifika environment and anticipate these impacts to be felt as the full effects of the pandemic become
public experience through cultural Environment and cultural apparent over the next 12 to 24 months. Our trajectory to achieve the ambitious measures we
activation of Museum spaces onsite heritage
had set ourselves will be slower than anticipated.
and online from January 2021 Pacific identity and wellbeing*
Work in partnership with the Living
Pasifika community on the concept Alignment Living Standards
development for the long-term
renewal of the Pacific Galleries
with the Standards Domains
Measures we will audit and track Auckland Framework of Current
Develop innovative ways to engage Belonging and participation over time Plan Capitals Wellbeing
the Auckland community in the Māori
and Pacific dimension of Tāmaki Māori identity and wellbeing
Deliver onsite visitation of 401,000 to Belonging and Social capital Cultural identity
Makaurau through the delivery of the Pacific identity and wellbeing* reach a target of 1.2 million by FY 2022/23 participation
Ngā Kākano Wananga Series, online Human capital Knowledge and
or onsite Environment and cultural Environment and skills
heritage Deliver visitor satisfaction at 95% or above cultural heritage
as measured by our annual Visitor Profile Time use
By taking a leadership role Deliver three major commemorative Belonging and participation Survey by June 2021 Māori identity
as Auckland’s war memorial programmes annually in partnership and wellbeing Social
and home of collective with Auckland Council, RSA and other Environment and cultural connections
heritage Grow public engagements with offsite
remembering in partners – for example, Anzac Day, Pacific identity
audiences year-on-year to reach a target
commemorating the sacrifices Armistice Day and the anniversary of and wellbeing*
of 100,000 by FY 2022/23
made in the context of war Passchendaele
Increase public engagement Belonging and participation Launch and grow a membership
in partnership with veteran programme to deliver the five-year target
organisations through further Environment and cultural of at least 5,000 memberships by the end
promotion of Online Cenotaph during heritage of FY 2022/23
all commemorative
events at the Museum Develop and deliver a baseline annual Belonging and
membership research survey which participation
By enriching the visitor Launch the Museum Membership Belonging and participation measures member satisfaction annually
experience through the programme for audiences who
development of a popular want deeper engagement with the
Demonstrate year-on-year growth of Belonging and
Museum Membership programme Museum’s content and collections
public online engagement with the participation
in partnership with and in mutual
Museum’s digital content, directly or
support of the Auckland Museum Māori identity
through partners
Institute and which forms part of and wellbeing
a new framework of Membership
relationships for Aucklanders Environment and
cultural heritage
By maximising the reach and Ensure every opportunity is Belonging and participation
impact of Auckland Museum’s maximised to increase access Opportunity and
digital content through online to Auckland Museum’s stories, Māori identity and wellbeing prosperity
channels and partnerships to knowledge and collections through Environment and cultural
share the Museum’s collections rich digital content and online heritage
and stories locally, nationally programmes * The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages
Opportunity and prosperity and cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant
and globally Pacific collection of taonga so we have chosen to show this alignment in our strategic measures.
20 21Cnidaria Scyphozoa. Auckland War Memorial Museum Tāmaki Paenga Hira. MA656267.
2
Transform our building
How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
and collections Framework Capitals of Current Wellbeing
Financial and physical capital Cultural identity
Knowledge and skills
Natural capital
Environment
Social capital
Human capital
In FY 2020/21, we will reveal a substantially refreshed
and improved visitor experience, with new spaces and
offerings delivering a world-class museum for the city.
Our new Tāmaki Herenga Waka: Stories of Auckland
galleries will enable Auckland residents and all visitors How will we add value Key activities we will Alignment with Auckland
to learn about Tāmaki Makaurau and its people – for Aucklanders? undertake in FY 2020/21 Plan outcomes
across the past, present and future. Auaha Atea Nui,
the expanded Special Exhibitions Hall, will enable us to By the transformation of the Complete the building works and Belonging and participation
visitor experience to meet the fit-out to reveal a transformed
host major international exhibitions, bringing the world needs of our audiences and visitor experience including new Māori identity and wellbeing
to Auckland. contribute to the Museum’s special exhibition suite and the Pacific identity and wellbeing*
sustainability, ensuring South Atrium hub with enhanced
The refreshed South Atrium will provide a place of that all Aucklanders can welcome experience, hospitality Environment and cultural heritage
welcome, orientation and performance. Home to a see themselves reflected in and retail amenities
the many stories of Tāmaki
vibrant new café, Museum Store and Kai Room (for Makaurau Launch the Tāmaki Herenga Waka:
those who wish to self-cater), these new amenities Stories of Auckland galleries to
will offer visitors greater choice during their museum ensure all Aucklanders can see
themselves reflected in the many
experience and enable them to spend more time stories of the city
with us. Capital projects to further transform the
visitor experience have been put on hold. The suite Develop the concept for the new
of Environment and Human Impact galleries will be Environment and Human Impacts
Gallery so that it is ready to seek
developed to concept stage so that we can seek fundraising support
support for its future development.
Through our leadership as a Deliver an amended programme Environment and cultural heritage
We continue to act as a kaitiaki in caring for Auckland’s kaitiaki and by conservation of of core and essential repairs and
much-loved heritage-listed building. And we will drive iconic heritage-listed building maintenance
for future generations
forward sustainability initiatives through our Green
Develop a ‘fit-for-purpose’ Environment and cultural heritage
Museum Sustainability Action Plan. Acting as a kaitiaki sustainability framework and
for the Museum’s collections, we provide professional deliver a prioritised FY 2020/21 Opportunity and prosperity
stewardship, continuing to find new ways of creating Green Museum Sustainability
Action Plan
enhanced access to our communities.
22 23Snuff Bottle. Auckland War Memorial Museum Tāmaki Paenga Hira. 1934.317, 36452.
By developing, caring for In accordance with its Environment and cultural heritage
and preserving Auckland’s Collections Development Policy,
world-class collections to strengthen the Museum’s role Opportunity and prosperity
ensure taonga are collected, in contemporary collecting –
conserved and made available reflecting and documenting
for current and future current issues and responses in
generations Auckland and beyond, including
diverse communities and
environments, in physical and
born-digital formats
Enhance access to collections Environment and cultural heritage
through digitisation and
descriptive projects which unlock Midway through our Five-Year Strategic Plan, we are now facing a very different operating
and make available their cultural, environment and anticipate these impacts to be felt as the full effects of the pandemic become
historical and scientific value apparent over the next 12 to 24 months. Our trajectory to achieve the ambitious measures we
had set ourselves will be slower than anticipated.
Extend the reach of collections
through an active programme
of regional and national lending
to cultural institutions, scientific Living
organisations and iwi for Alignment Living Standards
exhibitions, significant community with the Standards Domains
ceremonies and research Measures we will audit and track Auckland Framework of Current
over time Plan Capitals Wellbeing
Partner with Auckland-based
institutions to share expertise Complete the annual schedule of renewal Homes and Financial and Cultural identity
and provide ongoing storage in accordance with the Heritage Asset places physical capital
and care of collections through Management Plan by June 2021 Environment
the optimisation of the Museum’s Natural capital
onsite storage and the Manu Taiko Knowledge and
Collections Centre Social capital skills
Implement the actions of the FY 2020/21 Opportunity and Human capital
annual Green Museum Sustainability prosperity
Action Plan
* The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages
and cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant
Pacific collection of taonga so we have chosen to show this alignment in our strategic measures.
24 25Seriatopora sp. Auckland War Memorial Museum Tāmaki Paenga Hira. MA35187
3
Stretch thinking
How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Environment
Knowledge and skills
Human capital
How will we add value Key activities we will Alignment with Auckland
for Aucklanders? undertake in FY 2020/21 Plan outcomes
By enhancing the Deliver the second year of our Environment and cultural heritage
understanding of collections Five-Year Auckland Museum
and sharing authority for their Research Strategy across its six
meaning with communities major themes:
and knowledge holders, • Biodiversity
and ensuring that narratives
translate into relevant and • Tāmaki Makaurau – histories,
inspiring outcomes for the people and places
Museum’s public experience • Human impacts on the
natural environment
• New Zealand in conflict and
in peace
• Evolving identities in
Aotearoa New Zealand
We want to stretch thinking – our own and • Indigenous cultures and
everybody else’s. We care for a unique suite of knowledge systems
collections, community relationships and digital Ensure mātauranga Māori Belonging and participation
tools which place us at the heart of the knowledge concepts are embedded in
Māori identity and wellbeing
economy. Our goal is to generate new knowledge our approach to research and
concept development of the new
and ideas and be a catalyst for discussion and Environment and Human Impacts
Environment and cultural heritage
debate, while using these assets to educate and Gallery
engage the next generation. This strategic priority
has direct implications for how we present the In partnership with external Belonging and participation
community specialists, implement
collections, what is included, the research and a documentation and engagement Pacific identity and wellbeing*
fieldwork that supports it and how we enhance programme for the collection of Environment and cultural heritage
Documentary Heritage materials
understanding and access — on the gallery floor, in relating to Pacific cultures
the classroom and online.
26 27By building and strengthening Develop and implement a Belonging and participation
research as well as our teaching pipeline of research projects in
and training partnerships collaboration with partners for the Māori identity and wellbeing
with universities, science Future Tāmaki visitor experience Pacific identity and wellbeing*
partners and iwi to increase focused on the city’s people and
their awareness of Museum environmental wellbeing Environment and cultural heritage
resources, identify mutual
research interests and Co-deliver a Master of Arts course Environment and cultural heritage
establish collaborative in Museums and Cultural Heritage
research initiatives in partnership with the University Opportunity and prosperity
of Auckland (semester 2)
Implement a new student Environment and cultural heritage
engagement plan for the tertiary
sector across Auckland and New Opportunity and prosperity
Zealand, utilising flexible methods
of delivery Midway through our Five-Year Strategic Plan, we are now facing a very different operating
environment and anticipate these impacts to be felt as the full effects of the pandemic become
Review and prioritise the Environment and cultural heritage apparent over the next 12 to 24 months. Our trajectory to achieve the ambitious measures we
FY 2020/21 priority actions
had set ourselves will be slower than anticipated.
developed through the MOUs
in place with the University of
Auckland, Otago University,
Massey University and the Living
Auckland Museum Institute Alignment Living Standards
with the Standards Domains
By undertaking research Continue to build our research Environment and cultural heritage Measures we will audit and track Auckland Framework of Current
that delivers social and reputation through the delivery of over time Plan Capitals Wellbeing
environmental benefits for our publishing programme based Opportunity and prosperity
Auckland and New Zealand, on the Museum’s collections
and ensuring that this research and expertise and Deliver at least three collaborative Māori identity Social capital Cultural identity
translates into outcomes supported by fundraising initiatives with research partners and wellbeing
aligned to themes identified in the Human capital Environment
for the Museum’s public Pacific identify
experience Auckland Museum Research Strategy Knowledge and
Diversify our research funding Opportunity and prosperity and wellbeing*
opportunities to support skills
innovative research Maintain and grow our outputs of Environment and
research-based papers, publications and cultural heritage
By programming and Utilise innovative onsite and Belonging and participation other communications delivered annually
promoting highly relevant online ways for the Museum,
Auckland content that fosters as a civic forum, to share
participation and belonging, current research that provides Deliver a rich annual public programme of Belonging and
thought, debate and discussion opportunities for audiences to events based on research participation
discuss, contribute, debate and
take action Māori identity
and wellbeing
Actively participate as a regional Belonging and participation Pacific identify
contributor to the Auckland and wellbeing*
History initiative, in partnership Environment and cultural heritage
with the University of Auckland,
Auckland Council and Heritage Maintain a record of targeted research Financial and Income and
New Zealand, to implement joint funding applications submitted per annum physical capital consumption
outcomes for publication and
public experience
By engaging the community of Establish project to reframe Belonging and participation
Auckland in a decolonisation and redevelop the New Zealand
initiative that engenders Wars public experience and Māori identity and well-being * The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages and
cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant Pacific
thought, debate and discussion engagement in collaboration with Homes and places collection of taonga so we have chosen to show this alignment in our strategic measures.
iwi partners
28 29Dagnaudus petterdi. Auckland War Memorial Museum Tāmaki Paenga Hira. MA78854.
4
Lead a digital
museum revolution
How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Knowledge and skills
Social connections
Human capital
Civic engagement and governance
Auckland Museum will be recognised as an
innovative and leading digital museum by
FY 2022/23. Onsite, the visitor experience will
How will we add value Key activities we will Alignment with Auckland
be augmented by interactivity and richness for Aucklanders? undertake in FY 2020/21 Plan outcomes
of content. Online, we will continue to extend
our reach and impact to connect with local, By engaging Museum visitors Create new digital experiences Belonging and participation
with innovative new digital that optimise the Future Tāmaki
national and international audiences, enabling technologies to enhance their ‘in gallery’ experience and engage Māori identity and wellbeing
Aucklanders to be global citizens. experience, enable deeper Aucklanders to participate in Homes and places
storytelling and to facilitate dialogue about the future of
The importance of this has never been more knowledge sharing their city Opportunity and prosperity
apparent than during the pandemic. We have
operated as an online museum, supporting By increasing access and Develop and pilot a range of Belonging and participation
inclusivity onsite and online digital products that increase
the booming home-education economy using technology inclusivity for all visitors by Māori identity and wellbeing
and maintaining our connectivity with engaging the diverse communities Pacific identity and wellbeing*
Aucklanders and our global audiences. across Tāmaki Makaurau
Homes and places
Auckland has a vision to be both a smart city Continue to deliver innovative Transport and access
ways to engage with our
and a connected city. Auckland Museum has many audiences online via
a role to play in ensuring this vision becomes digital media channels like
a reality by providing a focus on what makes #AucklandMuseumatHome
Auckland unique — our connection to the
Create an online virtual tour to Belonging and participation
environment, our community identity and our help audiences with accessibility
Homes and places
culturalism. needs to become familiar with
the building before visiting Transport and access
30 31Snuff Bottle. Auckland War Memorial Museum Tāmaki Paenga Hira. 1934.317, 36413.
By demonstrating digital Share free-of-charge open- Opportunity and prosperity
cultural leadership locally, sourcing standards and
nationally and internationally methodologies to build capability
within the cultural sector locally,
nationally and internationally
Participate in the leadership of Māori identity and wellbeing
national conversations about
indigenous intellectual property Pacific identity and wellbeing*
in the digital environment Environment and cultural heritage
Enhance Auckland Museum’s Environment and cultural heritage
leadership role in the digital
environment by bringing industry Opportunity and prosperity
leaders in digital experience and
technology to share knowledge
with Auckland’s science, arts and
culture sectors through #Future
Slam events
Undertake systems upgrades to Environment and cultural heritage
support efficient online working,
digital preservation and engaging Opportunity and prosperity
digital products for audiences
and sharing with cultural sector
partners
Midway through our Five-Year Strategic Plan, we are now facing a very different operating
environment and anticipate these impacts to be felt as the full effects of the pandemic become
apparent over the next 12 to 24 months. Our trajectory to achieve the ambitious measures we
had set ourselves will be slower than anticipated.
Living
Alignment Living Standards
with the Standards Domains
Measures we will audit and track Auckland Framework of Current
over time Plan Capitals Wellbeing
Create and deliver at least five new public Belonging and Social capital Cultural identity
digital experiences to optimise emerging participation
technologies and methodologies that Human capital Knowledge and
enhance the visitor experience Māori identity skills
and wellbeing
Time use
Deliver at least four digital projects Pacific identity
and wellbeing* Social
that showcase cultural leadership in connections
the digital space locally, nationally and Environment and
internationally cultural heritage
* The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages and
cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant Pacific
collection of taonga so we have chosen to show this alignment in our strategic measures.
32 33Cancer novaezelandiae. Auckland War Memorial Museum Tāmaki Paenga Hira. MA78854.
5
How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Environment
Engage every Human capital
Knowledge and skills
schoolchild
How will we add value Key activities we will Alignment with Auckland
for Aucklanders? undertake in FY 2020/21 Plan outcomes
By improving the reach of our Deliver a range of online Belonging and participation
onsite education offering education programmes, products
and services Māori identity and wellbeing
Pacific identity and wellbeing*
Review and redevelop the
Homes and places
Museum’s face-to-face education
offering for relaunch in 2021, Environment and cultural heritage
leveraging the newly launched
Learning Base and the content
and collections developed in the
Future Tāmaki experience
By implementing an offsite Seek funding to develop Belonging and participation
education outreach programme and deliver Discovery Kits
The five-year goal outlined in our Five-Year that ensures inclusivity to Auckland’s primary and
Strategic Plan was to engage and inspire over and diversity intermediate schools that inspire
students to share stories and
100,000 schoolchildren and students annually develop their own exhibitions that
through our onsite, offsite and online education showcase their communities and
sense of place
offerings.
While onsite and offsite education may take some Seek funding to develop and Belonging and participation
make available for loan two Kete
time to recover and return to normal levels, the Wānanga educational resource
Museum’s focus will be on delivering innovative kits based on Museum collections
online learning programmes and products for for primary and intermediate
school students
schools and families that support the swift
emergence of the home-schooling market. By improving the reach of our Develop new learning resources Belonging and participation
online school programmes accessible to te reo Māori
The launch of our new Learning Base will see our and resources immersion and bilingual schools Māori identity and wellbeing
educational offering transformed. Scheduled to
open at the start of the 2021 academic year, it will Enhance learning opportunities Belonging and participation
for Auckland school students
deliver innovative in-gallery learning programmes through the development of Opportunity and prosperity
supported by new technologies. We will be digital resources for our school
programmes aligned with the
recognised as a leader in immersive, experiential, New Zealand Curriculum
self-directed and hands-on learning.
34 35You can also read
